The Ultimate Cold Calling Script for B2B/Software Sales

How to get into tech sales: coursecareers.com/a/trent
The following B2B Sales Cold-Calling video is an absolute must for any company that asks its salespeople to call new prospects. The video explains the importance of clearly defining the company’s value proposition or value assertion. This value proposition includes external and internal influences that define the company’s value to its customers and market. The next portion of the video outlines the most common customer fears and concerns. A complete list of customer fears is provided so that the salesperson understands how to understand these issues and roadblocks when they are present in the call. Finally, the last portion outlines the importance of using leading questions after you have done your 15-second introduction or 15-second sales pitch. Using leading questions is critical to cold-calling. The three steps involved in a successful B2B sales cold call are 1) understanding your company’s value proposition, 2) understanding and identifying the customer’s fears and concerns, and 3) using leading questions to get customers to speak about their fears and concerns so that you can tie it back into how your company’s value assertion and proposition can remove those issues
#ColdCalling #B2BSales #SoftwareSales

[@TrentDressel]

Make sure to subscribe and like video to support channel, let me know down below or LinkedIn how I can help you or your thoughts

[@brothersvanhees]

I heard somewhere once "an objection is not a rejection" Try to view it as an opportunity for you to explain a different part of your product or service which would solve the customer's specific problem.

[@TrentDressel]

love it hahah always a way around it

[@NitrousX]

Great video Trent! I love listening to people who have actually been on the field doing the calls instead of some Guru who has never actually done it

[@TrentDressel]

YES!

[@abasskasim3944]

Your videos are actually more informative than many actually paid boot camps. Thank you

[@TrentDressel]

thanks for the endorsement

[@adrianperez-delavega1047]

Trent! Great share! I’m confident this will be highly valuable to those cold calling! Keep doing what your doing bud!

[@TrentDressel]

let's keep it rolling

[@alexandraharper4800]

I am a realtor and these videos are actually super helpful!! You have great tips for anyone who is a salesman regardless of what they are trying to sell! 🔥🔥

[@TrentDressel]

thanks for that rec and kind words!

[@SebTeh]

Well done Trent, another insuring and actionable video thank you. Absolutely amazing content, excited to see the momentum your value will build.

[@TrentDressel]

glad you enjoyed

[@marka.arcenas5211]

Thanks for this man.. it helped me.

[@shontawilson6228]

I'm a BDR and I love your content!!!! You should do a video on rebuttals that you faced and how you overcame them.

[@TrentDressel]

yes 100% good thinking

[@jasonbianco735]

Love it!! Thank you

[@mitchellbahrami]

Content I love to see🤝Trent posting daily

[@TrentDressel]

63daysandcounting

[@UpLeadB2Bprospecting]

Love this video, Trent!

[@blahbobaba]

Fire as always Trent!

[@TrentDressel]

LFG🔥🔥🔥

[@patriceken]

01:18 immediate needs, challenges, problems or pains

[@jacobtuwiner]

Love it!

[@TrentDressel]

LFG thanks man

[@yaboyyq]

thanks man

[@carmennys]

loved it 🥰

[@tvapple11]

I think the saying is "eat what you kill" Great content btw

[@MistySchachter]

❤🎉 thank you so much your information is amazing I'm going to share with all my co-workers and put a ticket practices I'll let you know the results

[@aussiedeals5363]

For your cadences - on the very first day and step do you email then call? Or call then email?

[@TrentDressel]

I start with email and then call

[@Wow-zp6ob]

great content bro!

[@TrentDressel]

Thanks!

[@ranaaelhoffmann]

Hi Trent, I noticed that most of your calls your already have the prospect name/ email. Do you also cold call without having the person name like just calling the company general number? Please let me know your thoughts on that. Love your content bro.

[@TrentDressel]

I find my own prospects to call so I have the info

[@hock2ichainsawu]

Watched this today and got a meeting legitimately on the first call I made afterwards.

[@TrentDressel]

that's so hype man!

[@BobFonzy]

38.000 cold calls in the last 2 years? That is 19 cold calls every working hour (8h per day/ 249days per year). Not bad! Not taking in consideration that you send an email before a call... Do you think you lack personalization? I would love if you made a video how you structure your working day.

[@TrentDressel]

I like the breakdown

[@NitrousX]

When you “the reason I’m calling is does xxx ring a bell” are you saying your name, company name or both?

[@TrentDressel]

company name

[@JustinBell-em6pg]

Kind of curious. How do you make the volume of calls while maintaining quality of calls (asking insightful and leading questions, understanding the value to the customer)? Do you research the business at all before the call and if so, how long does it take?

[@TrentDressel]

I don’t research - I pick up the phone and put in volume - if it’s important account, then I’ll do a little

[@usamaawan6309]

I love your videos. but as a Pakistani, I receive too many hang up's and rejection. In 100 calls I only set one or 3 meetings every day. I sell B2B SEO & SMM in USA. I really need to learn the basics and your videos helping me. thanks

[@FranksTycoon]

you are setting more meetings than me, and I am based in California and have amazing sales training. Great job!

[@usamaawan6309]

@@FranksTycoon great. But People who live in USA and speak English well they can set more numbers of meetings.

[@TrentDressel]

@@usamaawan6309 @Roy Franks I was thinking same thing lol 3 meetings in a day is legit

[@TrentDressel]

@@FranksTycoon ^^^^true 3 is more than me in most days hahaha

[@djleechcraft]

3 meetings a day would make me a superstar in my company mayne. you should be making a video and sharing your modus operandi

[@remoreacts91]

Nice one!! I apologize in advance but do you have any slides or videos with text? I feel it’s easier to learn from a video if there’s some of that info too. Otherwise much appreciated you made this video.

[@TrentDressel]

some of the more recent vids have text

[@FranksTycoon]

It's 10 tonight so im totally not making any cold calls but ill be making about 60 tomorrow, hopefully I get some answers

[@TrentDressel]

lets gooo bump it to 70 today, smiles and dials :)

[@FranksTycoon]

@@TrentDressel screw it 80 it is!

[@TrentDressel]

@@FranksTycoon LFG

[@randomcuriosities6205]

guys you're savages

[@TrentDressel]

@@randomcuriosities6205 whatever it takes

[@maryredmond1955]

smile and dial baby

[@CodeCatProgramming]

Just started cold calling and it’s super difficult to get my script down. Any advice for cold calling businesses about a property waste removal service?

[@TrentDressel]

call more

[@Nusaiba89]

Love your content. Trent, I’ve got a question for you. I see a lot of folks in tech talking about unlimited PTO. Do sdrs/bdrs get unlimited PTO too?

[@MikeMikeMiker]

Depends on the company and your contract. As a BDR/SDR taking time off isn't looked at with a keen eye. You always have to be selling. I

[@techgioo]

I don’t have unlimited PTO but definitely possible depending on the company

[@nitrowheel]

How did you manage to do 38K calls in 2 years? I'd get burnt out in under a month at that rate. Also, what's your close ratio and average number of follow ups to close a sale?

[@TrentDressel]

averaged over 90 calls per day as SDR, it's all about loving process. I only worked on top of funnel. selling meetings and only getting credit if that initial meeting converts into demo/further disco. About 15% set rate on cold calls and 90% convert rate into qualified pipe

[@usamaawan6309]

@@TrentDressel I wish I have this score

[@BlackPearlTee]

Videos would be more effective if you call put the phone on speaker and let us hear you live

[@TrentDressel]

good point

[@kimdressel7821]

Survival mentality

[@TrentDressel]

allthetime

[@MichaelCronan49]

Placing the value prop was really good. But drop telling people what your company does. No one cares.

[@TrentDressel]

glad you enjoyed

[@leonmakedon9317]

You can skip first 4 min easily

[@TrentDressel]

good feedback

[@herimemory3193]

hi do you have video about warm call script?

[@TrentDressel]

yes check out my top 10 cold calling vids playlist