BLACK RAPPERS ARE GOING EXTINCT

[@m2kman]

Hip hop is already being priced out of black peoples reach, tell me how many black kids can afford Drake, Cole or Kendrick tickets? One thing i honestly believe is that all these hip hop greats/gods/ legends we love, the Lauryn Hills, the Nas, the Mos and Kweli would have died relatively unknown if they came out anytime in the last 5 years, and that's a shame.

[@d4i4d4i4]

I'm white and i cant afford shit lol

[@d4i4d4i4]

not to do anything with the video btw

[@theshevirgo]

young marvie actually the tickets are NOT that high. I saw KDot in a smaller intimate venue for $80 a bigger arena show was $115 for decent seats. Saw Cole for $35 for lawn tickets at one show and then $185 for the better non VIP seats. Drake was the highest $80 and $285 for nosebleeds and floor seats. Kanye was $170 for floor seats in his last show Now compare that to some pop concerts $350 for Beyonce in MID range seats in a damn stadium. $90 just for the pleasure of being in the building and $1000 to be close. Or Bruno Mars who we spent an amount I still cant believe. Rap concerts are not that expensive. Just bought tickets to see Big Krit for $35. And I live in a major music market it’s cheaper in other places for tickets.

[@dwg8084]

young marvie I go and see allot of what I consider the greats. I’m from Europe the tickets run me about 15€. Cats like Dilated people, Master Ace, Atmosphere Immortal Technique. Cats that are famous where always expensive it’s never been different. But they mostly the cats I like to avoid anyway. We have a recurring jam where I’ve seen allot of the 90,s legends for free at a block jam. They always have a graffiti wall up and a black&white floor for the b-boys.

[@m2kman]

D WG proving my point, true hip hop is now being dominated by the dudes who came out in the 90’s. Hip hops ability to recruit great talent has completely died. No one will ever do to hip hop what Nas or Rakim or KRS did to the movement.

[@TDeck24]

My opinion on the white hiphop artists part: Its not a black or white thing, its a respect thing. If you respect the history and the culture of the music you're making then it shouldn't matter even if you're white and making music for white people. Respect those that helped pave the way for you and the music you like. But its clear that some don't and it's those that I consider vultures who deserve no respect from the culture they're biting.

[@elder1656]

xTDeckx it is a black thing though. Hip Hop was literally created by and for blacks (as well as latinoxs). It's alright if a white person appreciated hip hop but don't start acting like it isn't a black art form. This type of rhetoric is what leads to hip hop having a muddy identity and allowing white people to claim it as theirs.

[@TDeck24]

Elder 16 Never said it wasn't a black art form. Just that the lack of respect for the creators and innovaters of the genre is what causes the issues. Respect that its a black art form and the artists and very few people will have issues with you being a white rapper

[@elder1656]

xTDeckx respect, but when you say it's not black and white allows for people to come in and start pulling an Elvis

[@TDeck24]

Elder 16 My point when saying its not black or white was not that the genre is not black/white. My intent was to say that the issue of vultures isn't because someone is white its because they disrespect the culture and history of hiphop.

[@TheCompanyMan]

Exactly. Thank you.

[@lukastaylor9193]

Love that Justin always starts off with a "simple" hip hop subject but always manages to go deeper and talks about an actual subject

[@mraaronhd]

Rock n Roll all over again! Maybe the African-American community should take back rock n roll now? I would love to see that! I would love to see African-Americans make more rock n roll music!

[@lucajramirezb]

real

[@dude8516]

Damm I came in thinking this guys tripping. I’m leaving both worried about rap and the internet. Liked and subscribed

[@certified_proffesional]

I felt the exact same way

[@iDenosis]

Scariest video of all time

[@nicojimenez9614]

As someone who's not a native english speaker this was a hell of an english class my man, my ears really had to keep up. Multi-layered content, great examples, iconic conclusion, "word to your mother". My wig is reportedly missing, I'm calling the emergency services as I'm typing this.

[@Bandstand]

Best collection of words I've read in a while ty Nico lmao

[@brendanbartlett6994]

Hands down, the best video you've made. Absolutely loved it.

[@Rocknrolllife]

So much information packed in one video. Very nice work.

[@PassionMTAR6]

brendan bartlett truth

[@jonavanortiz]

brendan bartlett I gotta agree

[@TheCompanyMan]

Thanks Brendan!

[@TheRenegadeMonk]

This is why white rappers used to be taboo. This was always going to be the case once white people got in (see jazz for reference). And once record producers don't have to go to black people for the art, they won't. Understand I don't have anything against white rappers, but once the door opened did we really think it wouldn't go the way of every other form of music.

[@marcusbrown592]

TheRenegadeMonk TRUTH!

[@michaelknight3134]

Facts

[@enosger]

TheRenegadeMonk have to blame black people for this, jazz has and will always be seen as black because it has a certain black swag to it that makes it impossible to perform with that which is white jazz artists also adopt a black swagger and the culture doesn’t get diluted, so decades later blacks can still enter the jazz world and it doesn’t seem weird, it’s just that mainstream black youth got bored of it, don’t forget jazz came way before rock and roll but culturally it’s still black, rock and roll it’s different because it was seen by whites as rebellious music so it fitted the attitude of the young white kid who is at odds with his parents but it was never influenced by black culture even when chuck berry was doing it, hip hop was and is more street culture than black culture.

[@r.ouellette6192]

"First" jazz album is Dixieland Jass band... Which is all white guys. That's New Orleans thought.... Due to French and Spanish influences on culture. Listen to classic Mexican instrumental music you'll pick up on elements of early jazz. Not saying John Coltrane or any other black contributor isn't important because Giant Steps is an amazing piece. There are still many black Jazz musicians today that contribute to jazz and they are just as amazing as every other contributor.... However, the progression of time and "that's my parents music" killed jazz's mainstream appeal.... Growing up I listened to a lot of punk and hardcore... You'd be surprised the lyrical content is almost identical to hip hop often with the genres never crossing. Let's look at Nervous breakdown by black flag and it's like that by Run DMC. Black flag Damaged is talking about personal struggle in a negative setting, as is Run DMC although they are more positive and uplifting. Both talk about struggle... Rock was almost exclusively multicultural... And here is why and how.... Carl Perkins was a hand on a farm who was taught to play blues by a black man. He used folk and country influence to help him establish he's own way of playing. Sources: www.azlyrics.com/lyrics/rundmc/itslikethat.html genius.com/Black-flag-nervous-breakdown-lyrics en.wikipedia.org/wiki/Original_Dixieland_Jass_Band www.chicagotribune.com/news/ct-xpm-1998-01-20-9801200159-story.html ( I have a book that says he learned to play guitar from a black farmhand) Also.....! Let's also not forget the massive part that Latin individuals played in the birth of hip hop.

[@Wtfpleasehlp]

Sometimes people got to think before they speak but it's very brave of you. I'm pretty sure Gucci and Louis Vuitton said the same thing. Should we let one black person wear our clothing but if we do, then they're all going to wear it, they're going to culture vulture our clothing line. I'm pretty sure white people felt the same way about their sports, football and basketball,if we let this one black person in, then all black people are going to want to play our sports, bunch of culture vultures. Should I keep it going or are you going to comprehend

[@D123703]

J Cole rapped about this on Fire Squad. "White people have snatched the sound."

[@niceguy4871]

K1NG_DG13 That in itself is racist.

[@algernonlee6419]

Edgy Teenager 33 how

[@niceguy4871]

Otis And Chris Saying that someone can’t create a certain type of music because of there skin colour/background is racist.

[@algernonlee6419]

Edgy Teenager 33 it's not really because of color because Eminem and the Beastie boys are accepted .. but when you have people like post Malone who come and diss the genre in which he makes money from is the problem ... Now my own opinion I do prefer hip hop being how it was in the 90s because it was better in my opinion and it was competitive and it was sorta underground now days it's pop .. and I don't like pop..

[@algernonlee6419]

Edgy Teenager 33 but what J Cole said isn't racist it's just what most white people are known to do .. take things from other cultures and claim it's there's .. I'm not racist nor do I condone racism but that is a fact

[@onetrueceyton]

Amazing stuff. The end of Net Neutrality is all about punishing the poor and marginalized, and limiting the access to information.

[@IllDawgable]

Andrew Ceyton I don't know but I think you get punishment for a wrong you have done. This is continued oppression.

[@onetrueceyton]

Unfortunately, you are right.

[@ridethetiger7951]

booohoo gibs me dat

[@estebanb7166]

Andrew Ceyton Thank you.

[@sterre8776]

'These cats don't know anything about the history, they just like the songs' I'm a white kid from Europe, and I'm a big hip hop fan. The music made me want to know more about the oringins of the genre, and you get to look trough the perspective of young african-americans in America. In the age that we're living in, the internet is the best place to find listeners, and hip-hop is more alive than ever. I personally don't want rap to dissapear or become some other genre... Wu-tang forever, right? Btw, great vid Justin, this is one of the best hip-hop news channels on youtube I know

[@ladislaugomes7447]

Popey, what he is saying is that the media is being selective when it comes to the next big thing. It's all about the money know.

[@voreason]

Hiphop use to be a culture full of people who were genuinely passionate about the craft. I luv that white rappers can make a name for themselves and hopefully they don’t have to keep the label white rapper and just be a rapper...but disrespecting hiphop is and still being apart of it is blasphemy, u can’t walk in my house and throw trash around and expect to keep living there

[@TheCompanyMan]

PREACH.

[@EmbassyNerdcore]

Crazy how this whole video made excellent points, and yet ignored the biggest example of "hood pass" foolishness going today - Justin Bieber. We saw him as a teenage Canadian pop singer, watched him get rich, watched him dip his toes into hiphop culture for exposure, and yet no one has a problem with him being a part of the culture now, despite never really caring about rap music at all. All tatted up and singing hooks on I'm The One chilling at a McMansion music video shoot with DJ Khaled and Lil Wayne like they would normally just let this kid hang out with them and their supermodels. The same ignorance and lethargy that allows white people to support Trump and ignore all the bad shit, is the same for hip hop culture not standing up for itself and letting pretenders swoop in and take over. There are tons people who don't even know Post Malone is white because he sounds like everything else on rap radio, just like there are a ton of ignorant white Trump supporters who hate Obamacare and somehow still don't want to lose their ACA benefits as if it's a completely different thing.

[@steadyadding8337]

VoReason what about football and blacks beign in and doing stuff white players never did

[@icelandseikatsu]

The Icelandic people have a saying, "The guest's eye sees clearly". An outsider criticizing hiphop isn't necessarily walking into your house and throwing trash around, they might be calling you out on some shit you have in the corners or why the carpet smells like shit. There might be a history and a reason behind it and It's obviously disrespectful to some degree , nobody likes the guy that comes up to you and tells you that you're fat but depending on the situation, you might need to hear it. That shit in the corner might be an art piece you're proud of or just a pile of garbage you have long ago stopped noticing. In any case, it might be worth taking a look at the shit before deciding to kick the guest to the curb for messing up your house.

[@Ghoulcast]

The only really wack white rappers that come to mind are Lil Xan. Otherwise there are a bunch of underground and lyrical white rappers in the game nowadays. Like SuicideBoys andare dope and definitely a lot more talented than all the mumble rappers other than that when I think of white rappers I think Paul Wall, Token Em, and Vinnie Paz all respected mfs.

[@RegisBodnar]

Honestly, if not for the fact that the average rap listener is a suburban white male, there'd probably be more repercussions for disrespecting the culture while continuing to make money from it. I honestly think that's why Lil Uzi Vert do rap while being a "rock star" and that's somehow ok; he doesn't have to like Primo, but to disregard the label of rapper, while rapping for money is a problem no matter who does it. That said, when a white person does the same thing, it's more problematic because it's not just a single white person. It's not just rappers. White label execs have been trying to make rap "more relatable" (less black) for years!

[@krishnansen1301]

I honestly learn so much every time i watch any of your videos Justin, especially from this one. Outstanding.

[@bloodcontagion]

Krishnan Sen DMX’s It’s Dark And Hell Is Hot, classic. I miss DMX :/

[@Gyamfi]

THIS SOUND'S SIMILAR TO WHAT THE ALT-RIGHT BE UP AND ARMS ABOUT WHITE NATION'S BEING TAKEN OVER BY BLACK AND BROWN PPL..AND WHITE'S BECOMING A MINORITY IN THEIR OWN COUNTRIES THEY BUILT LIKE GERMANY,,SWEDEN,,,HOLLAND, ITALY.IN 20 YEARS.....AND THEY GET CALLED RACIST NEO-NAZI'S FOR THAT......BUT THEN BLACK'S OUR WORRIED ABOUT BLACK RAPPERS BECOMING A MINORITY OR GOING EXTINCT......WHICH I UNDERSTAND....THAT SHOULDN'T HAPPEN,,,,BUT HIP-HOP HAS ALWAYS BEEN RUN BY WHITE'S AND ASIAN'S, BUSINESS WISE....THOSE BIG LABELS OWNED BY WHITE'S.....,CUZ BLACKS DON'T UNDER ECONOMICS......AND I CAN SEE THESE ASIAN'S ARABS, WHITE'S SHUNNING OUT BLACK RAPPERS,,,,,,AND MISTREATING THE HISTORY OF BLACK RAP,,,,,AND EVEN DISRESPECTING THE BLACKS THAT CREATED IT.........

[@toussaintbrown3701]

definitely your best episode in a while... you are so important to the culture, keep it coming

[@TheCompanyMan]

That's love, Toussaint. Thank you!

[@slightlycasualrapfan1529]

Toussaint Brown I second that.

[@allwack]

THIS COMMENT THOUGH; im such a big fan of you justin. You are a g.

[@SwamiNetero]

in a country where less than 15% of the population is black, if our shit goes mainstream its no question itll happen, its just a matter of how long itd take. were definitely long overdue for a new genre by far, so im excited to see what that might be in an age where the entire worlds connected by the internet

[@DatNarutoFan]

This video is awesome you really put the future of the hip hop game in a socioeconomic/cultural perspective.

[@makeithappenent11]

no ... it does not! USE you OWN mind! Stop letting DEMONS tell you WHAT and HOW to think!

[@Gyamfi]

THIS SOUND'S SIMILAR TO WHAT THE ALT-RIGHT BE UP AND ARMS ABOUT WHITE NATION'S BEING TAKEN OVER BY BLACK AND BROWN PPL..AND WHITE'S BECOMING A MINORITY IN THEIR OWN COUNTRIES THEY BUILT LIKE GERMANY,,SWEDEN,,,HOLLAND, ITALY.IN 20 YEARS.....AND THEY GET CALLED RACIST NEO-NAZI'S FOR THAT......BUT THEN BLACK'S OUR WORRIED ABOUT BLACK RAPPERS BECOMING A MINORITY OR GOING EXTINCT......WHICH I UNDERSTAND....THAT SHOULDN'T HAPPEN,,,,BUT HIP-HOP HAS ALWAYS BEEN RUN BY WHITE'S AND ASIAN'S, BUSINESS WISE....THOSE BIG LABELS OWNED BY WHITE'S.....,CUZ BLACKS DON'T UNDER ECONOMICS......AND I CAN SEE THESE ASIAN'S ARABS, WHITE'S SHUNNING OUT BLACK RAPPERS,,,,,,AND MISTREATING THE HISTORY OF BLACK RAP,,,,,AND EVEN DISRESPECTING THE BLACKS THAT CREATED IT.........

[@JB_Sejour]

I seriously don't want rap to go the way of rock and roll, but it honestly seems like that's what's going happen. Sigh...guess we'll just come up with something new like we always do.

[@PlanetaryPluto]

Young Moptop Lmao Sigh Indeed

[@thomassiganga2509]

underground rap will remain,,, im sure of it.

[@Itsjoelnotjoel]

Young Moptop grime

[@twiztidlestat]

Rock got improved immensely. Straight up

[@Blupyx1]

Nobody can spitt bars about lifes challenges like Somone who grew up in poverty and tough conditions. I really hope This dosen’t happen

[@aeropavore]

Hell I'll give you another example of a black genre that was whitewashed: House music. It originated in Chicago with the likes of Frankie Knuckles (R.I.P.) and Ron Hardy playing to mainly black and gay audiences. It was also a big part of the underground drag scene in New York. When's the last time you saw a popular black EDM artist?

[@TheCompanyMan]

Word to ya mutha.

[@SI-cd7xs]

You're conflating EDM & House music. EDM started in Germany. When was the last time black americans cared about House music?

[@ojl5055]

EDM is completely different than the music they played in Chicago. You're basically saying that making electronic music is solely black culture. The music isn't even made on the same machines anymore. And it's not like black people couldn't become famous EDM artists, they are just too busy with hip hop and other stuff I guess

[@nickmorton341]

Eugene Tumusiime Fucking culture vulture how did you manipulate that information. Sources? 😂

[@nickmorton341]

Even if he meant House music he'd still be wrong that was Holland 😂

[@JonyALB]

I might not agree with everything said in this video, but the way you broke down how losing net neutrality would affect the poor black community and may in turn hurt the culture is one of the best, most well-balanced arguments for why actually caring about always keeping the history and roots of hip-hop alive is so important. Whenever artists disrespect the past, rap legends, and the culture, like for instance Tyler, the Creator (in his early days), Lil' Yachty, and now Post Malone have done, it has always somewhat bothered me, but not really *that* much. Having watched this video, however, I'm realizing how this is potentially a rather serious issue, and even though I might still rock with Austin (Post Malone), I see why people within hip-hop like him with similar views are not good for culture and the future of it. In Austin's defense (kind of) though, he doesn't even seem to want to really be a part of hip-hop that way, but rather just make the _music_ that he likes and that influenced by what is popular, which rap/trap very much is nowadays, obvioisly. That could be why he is not really concerned about showing appreciation of the culture from which he's initially inspired. That doesn't necessarily excuse it, but it could be the reason why... Him saying the N-word is pretty much inexcusable though, whatever the context. All in all, this was yet another very interesting and thought-provoking TBD, Justin - as usual. Saturday is always a good day when I see 'TheCompanyMan' in my feed. Keep dropping that knowledge, wisdom, and understanding!

[@bmst8236]

No matter where hip hop goes, no one can ever take away from where it came from.

[@WoziBeatz]

The same with rock and roll.

[@shanxbrown]

Damn that was one hell of a conclusion

[@ThompsonRobinJr]

shnbrwn but he doesn't have the answers!! Lol

[@Chris-12945]

Word to J Cole. He warned everyone back in 2014

[@85jmurk]

John Hopkins Benzino warned everyone back in the early 2000's but no one was hearing that, they were too busy hating him because he told the truth about the future of rap and the white rapper eminem

[@85jmurk]

@Kathryn Dorsey I know but I think it can be stopped . Rap music gets its creativity, innovative-ness from black people no one comes up with styles flows dope production like black people so if black people are no longer in rap music and it becomes white it'll eventually die out. Black people create everything in hip hop non black people just copy what we do.

[@85jmurk]

@Kathryn Dorsey I feel you. I don't listen to most mainstream rappers either I just search for a lot of underground and lesser known rappers . I like underground rappers like Freddie Gibbs and Mark Battles ( you should check both of them out) and a lot of the older rappers from the 90's and the early 2000's

[@85jmurk]

@Kathryn Dorsey You won't be disappointed , you can find their music on KZbin too. Freddie Gibbs albums Cocaine Pinata and Shadow of a Doubt . Mark Battles Albums Numb and Before the Deal album I highly recommend those 4 albums. Soulful, dope, lyrical, gangsta and socially aware albums Also Check out Denzel Curry , he's a dope young rapper from Florida check out his Nostalgic 64 , Strictly for my Raiders, and Imperial albums they're on KZbin too.

[@fififresh1246]

@Kathryn Dorsey Eminem is respected in hip hop because he is talented, determined and 100 % authentic. He doesn't pretend to be want he isn't You can't say that for the Cardi's, 69's & Bhad Babies' out there. You can't be a rapper just because you can't sing or play an instrument. There's a correlation between the decline of quality music in hip hop & how multicultural it is now. You saw what white people did to pop music....

[@Blacktsalagi73]

Hip Hop is exactly the same as Jazz. The history is the same, we are watching it in real time. In 40 more years there'll be a debate on whether or not hip hop is "black" music. Hip hop will die in obscurity because there will be NO community to support it. And of course there will be something new to replace it.

[@matt.pma.kresnaputra5458]

Damn... you’re a journalistic analyst. Insightful and thought provoking. You have Real passion in a study that no one would consider to study seriously. Justin stays woke among the masses of sheep. Btw what do you guys think about Necro? He sounds nice but I think he’s a flow copycat.

[@TheCompanyMan]

Thanks, Matt. Necro's the homie. Great dude.

[@Cutman3030]

Love when Justin starts off with a deep subject then uses it to sneak his way into an even deeper subject.

[@revival45]

Cutman3030 the way he segued into the net neutrality debate was just smooth, I salute you Justin...👊🏿

[@TheCompanyMan]

Thank you Revival!

[@MrLeprechaun189]

This channel is genuinely the best source for thoughtful reflection on hip hop. None of the big publications make content this good

[@TheCompanyMan]

Thank you, Conor.

[@brandonvendryes4917]

reason is... the big publications are in on it.. "white is right" because white is the majority... it aint right at all.. but again.. history tells different

[@Urbanvideoplus]

I've watched this video four or five times now... First off, I'm glad you brought up the Vanilla Ice story. He was CRUCIFIED for doing what almost EVERY rapper does no matter what race... And that's lie about street cred. He actually just got featured on a song recently with another rapper with sketchy street cred, Rick Ross called "Vanilla Sprite (Remix)". You can check it out on KZbin. But anyways... As a White Hip-Hop fan that goes back to the early 80's with artists like The Fat Boys, Whodini, Run-DMC, etc... I've never really cared about what race an MC was. I even purchased albums from early Latino MC's like Kid Frost and Mellow Man Ace. I enjoyed the diversity in the actual music, stories, lyrical talents, etc... But most importantly respected the culture. That's where a lot of these newer artists are getting it wrong. I don't recall Fallout Boy ever criticizing classic Rock artists, just because they were the new thing. Could you imagine the backlash if they said Black Sabbath, Led Zeppelin, Pink Floyd, Metallica, etc... were trash?!?!? Yet we let these new kids come in and disrespect everything about Hip-Hop culture. Iggy Azalea got the Vanilla Ice treatment and deserved it. I think it's time Post and any other newer artists (White, Black, Latino, Asian, etc) that disrespect the culture and it's history get the same.

[@TheCompanyMan]

UrbanVideoPlus 🙏🏿🙏🏿🙏🏿

[@joelman1989]

You mentioning Early Latino rappers brought a tear to my eye. Everyone forgot about those guys. I also agree with everything else you said but thanks for mentioning that.

[@tyronechillifoot5573]

@Donald Trump you realize latino isn't race its a cultural linguistic group

[@frankbruno6207]

Dear Justin, What the fuck am I supposed to do if hip-hop turns into Nickelback?

[@martytu20]

On behalf of Canadians, sorry about Nickelback.

[@Z3RO.1031]

“I don’t know the answer to these questions”

[@troygrudintfgrudin1630]

Your message on what the end of net neutrality is going to mean. Should not be buried in a video on another topic. Please make a video on the topic before it is too late.

[@sirskelletor]

I thought it was a smart way to hit people who aren't aware. A video with net neutrality in the title will only get clicks from those who already know about the issue, and therefor be redundant

[@JordanClemons]

This is exactly why urban media outlets need to chill with trying to be the 1st to blow these types of artists for clicks.

[@ridethetiger7951]

booohoohoo gibs me air jordans iam oogaboooga

[@juventudguerrero6830]

Ride the tiger do you have a learning disability?

[@antwanjean8206]

lol

[@Styliesinceninedeuce]

I don't think black hip hop artists could ever go extinct especially when they are the innovators of culture. If anything it's going to keep pushing forward. But more artists need to respect the fabrics and foundation of hip hop the same way Eminem does.

[@davidhues1304]

Matthew Wylie people said the same thing about Jazz and Rock n Roll.

[@abdullahagcayazi7581]

I mean, what ended up happening after elvis presley?

[@embercavallaro1400]

Agree

[@thapoint09]

At least Elvis was a genuine rock 'n' roll fan and acknowledged and respected its roots. It's his successors that didn't.

[@ChanceBerryman]

Look at what happened in jazz, rock and roll, and even electronic music. Black Americans created all that but look what has happened. People legit think white people came up with that

[@just4commentsable]

Is the same thing that happened to jazz gonna happen to hip hop?

[@AverageOnes88]

LilHomieSixxx white corporations get their hands on anything and water it down

[@zyuranger21]

That makes sense, look at all the rappers that have come from the internet. KZbin and social media has made it very easy for white rap fans to make songs and broadcast it without looking for a record deal.

[@hueyfinesse]

it also made it easy for everyone else, dont act like all these black rappers are out visiting record labels tryna cop a deal. Everyone puts their music online for people to find, if they manage to build up a decent fanbase, labels automatically hit them up.

[@michaelknight3134]

mental flux this kinda bitch

[@michaelknight3134]

Deka Red facts

[@timjames6904]

I'm 23 and fucking love hip hop, but i hate the direction it's going in. All these lil rappers and trap auto-tuned rappers make me almost embarrassed to say hip hop is my favorite genre of music.

[@TheCompanyMan]

"My lean cost more than your rent." I crack up everytime I hear that line!

[@geeksandgoons9052]

Same here!

[@seanstroman6087]

This is why Gatekeepers in HIP HOP are its still important I'm sorry but Kids attack Rosenberg & Ebro for Caring & preserving about the culture that has giving us and many others opportunities and they view it as "Hate"??? Come on man if we as a culture don't do our own inventory and hold ourselves accountable that's when things go left. Justin thanks for the convo #Respect

[@z7513]

capitalism will eat this shit up, word to j cole

[@derekcoxii2771]

All I can say is wow. 👏🏾 great vid

[@keydaniels]

Rosenberg spoke through my soul with that one! It's like Antwan Fisher said, "who will cry for the black boy...", who watches his culture phase his representation out?

[@tommylewis5548]

Hey Justin, I just want to let you know how much your videos and and commentary are appreciated. Ive been a long standing fan and have always enjoyed your views. I'm currently studying sociology at Northland College in Ashland, WI and am writing a research paper on hiphop music and its role within society. For this project I'm using, in addition to my own experience with an understanding of hiphop, several academic journals and scholarly articles to articulate my points. I am also using several of your videos. Your knowledge and insight are unmatched within the contexts of hiphop, hiphop journalism, and hiphop as a social force. Thank you for doing what you do.

[@TheCompanyMan]

Tommy Lewis that’s awesome tommy! Good luck with the paper and thank you for including me. 🙏🏿🙏🏿🙏🏿

[@igweofart]

I like that little plug you put in about net neutrality Educating these young niggas

[@maroonkennedy5552]

Lol it is young people who are the most involved in politics and in support of net neutrality. Old people barely know how to use the internet

[@igweofart]

Maroon Kennedy Tru

[@godofthisshit]

Maroon Kennedy 2nd part seem correct, doubt the first.

[@maroonkennedy5552]

godofthisshit what do you mean? Millenials are the most political generation yet

[@godofthisshit]

Maroon Kennedy in what way?

[@walterruth5901]

If Justin was a DC Hero, he would be the Question. The way he pulls these topics and information together to give you the whole picture is crazy!

[@TheA6surdNerdz]

He couldn't be, because he never has the answers to these Questions...

[@Yo_whatupwithyou]

No doubt he made everything full circle

[@EagleZtoTheGrave]

Dying lol

[@imboutamakeafoolofmyself]

Nah, I think it's talented rappers that are going extinct

[@samuel2pac72]

TCARTR / TheDrumaddictOne No, all of these successful rappers have a nack for something, traditional boom-bap Raps is going extinct. There are wordsmiths and great writers are still in high quantity, it's just not the wave right now. Yet we have 3 of the biggest acts continuously flirting with that lane, those are Kendrick, J Cole and Big Sean.

[@toneo8385]

TCARTR / TheDrumaddictOne true talk

[@EagleZtoTheGrave]

TCARTR / TheDrumaddictOne Uncultured swine are on the rise, that's the problem lol

[@noeramirez2828]

You had me lost half way, but i love how it all came full circle

[@BiboDL]

Maaaan when you brought up 88rising.. I'm behind this Asian rap wave. Smino put it in a great way talking about how it's amazing to see how their culture intermingles with hip hop culture and it's a beautiful thing

[@TheCompanyMan]

Agreed. I love what they do.

[@THEYCANTSTOPME]

Yea Asians pay homage and actually reflect the culture it feels like a modern 80s rap dance revolution in the style and usage of the music form.

[@OnettBoyXD]

@@THEYCANTSTOPME No they don't, its almost like their mocking us. Besides hip hop came to promote social activism and show the other side of America that many ignore or hate. Most asian nations don't have the same independent culture that Americans have and with that they will never be anything but culture vultures.

[@navynightranger6517]

@@OnettBoyXD TRUTH

[@1724kingcobra]

The internet is one of the if not the best invention of this age. It's scary thinking about how the internet would be without net neutrality.

[@burgskeletal3149]

I agree, but for now, they are only getting rid of the Title II regulations that we have only had since 2015. Hopefully it wont be so bad, but we have had net neutrality since the 90s.

[@munozjonathan86]

Bruh, this video scared me.

[@DGamingissue]

jonathan munoz Same my man

[@quinnqk1]

Honestly, this seemed like a stretch to me at first but when you brought up rock it clicked. God damn, this is scary.

[@naheemquattlebaum2267]

Also what makes me nervous is record companies realizing that they can sell hip hop without black faces. Net Neutrality can play a huge role in this

[@kikiam7850]

Lmao i love the content! Subscribed! Btw, rising of kpop in US charts is quite interesting now that i’ve watched this. 🤔 i’m not only talking about kpop but asian music in general, korean hiphop/pop and/or japanese rock (or maybe not) 🤷🏻‍♀️ (i’m not seeing Chinese music getting as popular as kpop though based from what’s trending these past years)

[@marqueesound]

That has always been my issue with Post Malone. He cries when people of the culture don't respect him or his art, but always shows people why he is not respected. Simply put he slaps Hip-Hop culture in the face and then asks it for $50.

[@stuarttailor7342]

Agree man, he doesn’t love hip hop/rap and music should always be passionate and he clearly has passion for rock/country. Culture vulture for sure.

[@TheCompanyMan]

Well said.

[@stuarttailor7342]

The Company Man so how do you feel about the whole post malone “boom” Justin? I feel he’s popular in a meme sense

[@arthurporter131]

Hip-Hop needs to return to its radical, anti-capitalist roots

[@maroonkennedy5552]

Lol we got a fucking commie ova here

[@arthurporter131]

Maroon Kennedy well-thought out rebuttal, friendo

[@maroonkennedy5552]

Arthur Porter I agree modern capitaism is a bit iffy, but capitalism is amazing when well regulated and has tons of competition. Most industries should stay private, but some like healthcare, public safety, and prisons should all be ran by the government. Private healthcare and private prisons are causing some of the biggest problems in America. I have a theory that 90s gangster rap was pushed by these white record labale CEOs in order to get black men sent to private prisons since they may have invested in them.

[@YaBoiYakuub]

Reverse racism is just racism for real, why do people always need to separate the two like they aren't both wrong

[@hehepudding]

Atrip Entertainment agree

[@keleccini]

I always learn from you. And I agree, albeit to an extent. It's something I've been thinking about lately especially in this age of the Lil' Yatchys and Young Thugs, if I want hiphop with greater substance I often have to look for someone like G-Eazy (weird right?). What's even weirder is that it's not just new non-black acts that disrespect the art of hiphop, even the new black "rappers" (i.e Lil' Yatchys) do it too. Heck, even Vince Staples said what he said about the 90's era of hiphop back in the day. Asian rappers? I just can't get over the fact that they exist at all considering the fact that much of Asia is and will remain very anti-black for a long time. TBH I'm just glad that hiphop has still got the Kendrick Lamar's, J. Cole's, Joey Badass's etc. They give me a little glimmer of hope for the future of the genre. I remain skeptical about any new rappers with multi-coloured dreads rapping about lean and xans and dead friends and all that other bullshit.

[@Metalheadaches]

Well then I wanna see more black people leading rock/metal bands, they are the best game changers in music right now. Just imagine the possibilities.

[@greenlightcosmicangelfire4274]

We as black people created rock yall took it like all of our genres.

[@antwanjean8206]

rap will always be for the black people though regardless it was first created by blacks so I doubt black people will leave the rap game even 20 or 10 years from now

[@MrCbwTV]

Wow. This message needs to be heard. EPMD's cross over makes more sense every day! Scarface also warned us!

[@TheCompanyMan]

"Who stole the soul?????" - Scarface

[@Nohndl]

Even though when I saw that title and intro, I was like hell naw. Once again my man, you made me pause and listen. Props.

[@Alamo_Andretti]

Hip-Hop has lost its identity. We have to acknowledge the facts. I didn’t believe my pops when he said rap would end up like rock & roll, but it’s happening man. Blacks are not the majority of hip-hop listeners anymore. We don’t control the narrative anymore. We can’t expect other cultures/ethnic groups to uphold the essence of our culture. That was our job to do and we failed. Hip-Hop will always be the soundtrack to my life, but she’s looking a little different in the light these days. Original and authentic hip-hop music is already niche. It’s been underground for quite some time now, and that trend isn’t stopping anytime soon. Your best bet is getting into battle rap tbh. They still put lyrics first.

[@mads4118]

Justin Tuck That's what white people do man. They assimilate and take over. Blacks in Harlem gave life to Jazz and whites took over that, now when people think of Jazz it's Sinatra not Louis, blacks then brought in blues and rock and roll with Chuck berry, whites took that over and made Elvis the king of rock, then with disco, and now it's only a matter of time with hip hop... Sad sad history that's only repeating itself

[@simeixi8260]

Love the video and I agree with nearly everything you say. My one issue is on the topic of international hip-hop. America exported hip-hop as a genre of music decades ago. As a result, hip-hop scenes have been developing independently all around the world. While Americans may not recognize it, international rappers are usually paying homage to legends in their own scene. but America just gets offended when they don't recognize somethign

[@JeremeeTyler]

My dude J. Hunte... Always honest. Always consistent. Always real. Believing that one day, we'll meet!! Speaking that into existence. Thanks, for ALWAYS investing in our culture, for the better bro! See you at the top brother.

[@elijahloehr4856]

I wish I could have a cup of coffee with you

[@RideLightningx]

As a german barely adult white guy you could say i would have to be as disconnected as possible to hip hop. But i spend a lot of time catching up to those black culture origins and letting them amaze me. It is still a very beautiful journey to this day and i wouldnt wish it was any other way. I dont say i could feel equally like "you guys" about this scary development (in my opinion), but i also grew up on little bits of black/african culture through the music and lyrics of so many outstanding artists and to have all this be for nothing because rappers wanna water themselves and thus the culture down to be more succesfull would be devasting and sad to say the least. Anyway sorry for the wall of text just my 2 cents hope you doing well great video keep it up

[@TheCompanyMan]

Thank you Fawit. Well said.

[@dlilwon]

Very well said

[@JeromeRulez]

Why is the post malone situation "reverse" racism? If anything it was just ordinary racism.

[@likeuhh544]

JeromeRulez because nowadays people think the only possible racism is white on black

[@tyheavenlywings7760]

it is

[@JustStayPositive27]

have you seen south Africa?

[@wavyhov1050]

JustStayPositive27 what am I missing about South Africa.

[@JeromeRulez]

@Ty Heavenlywings I sure as hell hope you're kidding

[@frenchmontana3089]

AKADEMIKS just shouted you out!!! He said you're great!!!keep going strong bro

[@TheCompanyMan]

That's dope! Send me a link.

[@frenchmontana3089]

The Company Man he did it on his live stream. Follow him at m.twitch.tv/akademiks he live right now.

[@TheCompanyMan]

🙏🏿🙏🏿🙏🏿

[@OofieDooples]

this is dope but its really hard to respect akademiks extra backwards opinions. Joe Budden carries Everyday Struggles.

[@biglew1394]

FRENCH Montana Akademics is a rookie compared to this guy

[@JayForeiign]

There is no such thing as rap without black rappers

[@crackerGotEmPHD]

RACISM: rap is a way of expressing words, not about the color of the one expressing it,

[@MrZBlackneffect]

Runn Runn rap was created by Black youths in the hoods and ghettos of America as a way to express themselves and their experiences in America’s white supremacist capitalist society...... so yeah it is about race. NO other group could have created hip-hop because they would have. Hip-hop derives from a group of people and a culture, namely Black people and Black culture.

[@antwanjean8206]

so true

[@simplymoe5289]

I think that is African Americans do get pushed out of hip-hop that maybe it will be possibly like other genres of music where they kind of created something new. They were in rock and roll and then they kind of got pushed out but then we had hip hop and Jazz and other forms of music that I reckon Americans were still prevalent in. When they kind of got pushed in the Jazz they moved it into more like Smooth Jazz like they moved into a different forms, so I wouldn't think that it would be necessarily over for African Americans they would still be some people who linger and that genre but I do think that as a culture we would move on to something else

[@TheGeorgeD13]

Personally, as a white guy, I have a hard time seeing a future where hip-hop doesn’t have black artists be in the majority. Sure we’ll have more and more different colors into the mix, but I think it’ll always be a majority-black genre.

[@enosger]

Simply Moe my sentiments, but I’m starting to think blacks getting pushed out of what is now being called and actually isn’t could be a good thing for the black youth, it could be a positive revolution

[@antwanjean8206]

enosger how?

[@Vranir]

This might be the strongest bridge from hip-hop to a larger issue Justin has created yet. Dope. How long before the Clones Attack Justin tho Edit: After reading some comments I think yall are missing the overall point of the video. Hip-hop diverging from Black Culture is inevitable in a country where they are a major minority (13% I think?) This is less about whether or not that's bad. When it does happen, what if someone controls whether or not Black Culture(or anything new) can be throttled to prevent the next creative outlet or big business idea to protect whats established. Whatever that potential thing is.

[@TheCompanyMan]

Exactly. Well said, Vranir.

[@CassieCagesBubbleGum]

Awesome video like always Justin, making some of the best and most unique content out there!

[@TraversyMedia]

I'm sorry but the only real lyricism I can find these days are from white rappers. I'm not a fan of colored braids, tight pants and mumbling. What happened to the Method mans, Rakims, Prodigy, Biggie, Big L??

[@introspect86]

So....Rock, Jazz & (of-all-genres-in-the-world) Hip-Hop? I mean, I’m happy that black music is being embraced as it speaks to black genius but when the very creators of black music can no longer profit off it it then we WILL be due for a new genre

[@JT-bt6jy]

Damn I can't even lie. This was an amazing video. THIS NET NEUTRALITY THING IS SCARY.

[@burgskeletal3149]

Better enjoy the internet for the next 5 days before it all turns to shit lol

[@JT-bt6jy]

Burg Skeletal well I am in canada. So.. we should be good for a few more years lol

[@maroonkennedy5552]

boss for life Unless you visit sites based in America

[@JT-bt6jy]

Maroon Kennedy tru that

[@swampthing94]

Nas put it bluntly in 2006

[@tt9yi647]

yes sir,Thats what Nas means...

[@Smrda1312]

Elvis was a hero to most But he never meant shit to me you see

[@pdigi3179]

Luka Jovancic Elvis made good music and to my knowledge he never disrespected a culture so let's not compare Elvis to the likes of a Post Malone type 🙄 smh

[@nickmorton341]

P digi317 You wouldn't even be able to explain how Post disrespected Old Hip Hop (Which is not an exclusive culture what so ever by the way you can fucking fight me about that little bitch) but I'd love to hear you try!

[@pdigi3179]

Xinji Todonowa lol were you dropped on your head as an infant or did you just gradually become this stupid as your life progressed ?

[@milohargadine1601]

I love how this video differentiates actual Caucasian MCs from Culture Vultures

[@RasDam]

Imagine thinking there was a better Hip Hop channel than this on KZbin. Salute to Justin.

[@TheCompanyMan]

Ras Dam! Thank you!

[@RasDam]

The Company Man I wish I had a possible solution to put forward. The more I think about it the more inevitable it seems. What troubles me is that we keep getting change, not growth. The same damn change.

[@Blackstar81]

Bravo 👏🏽 great think piece and thank you for the attention to Net Neutrality.

[@gambitwilson8623]

I cry every time I listen to Goodie Mob "Soul Food." Especially on "Guess Who" because my mom recently passed. Foh posty

[@TheCompanyMan]

My condolenes, Gambit. I'm sorry to hear that. I'll keep you and yours in my prayers.

[@gambitwilson8623]

The Company Man Wow, thanks Justin. I really appreciate that. But I believe that if Pac hasn't made you cry at some point, especially listening to "Me Against The World," then you have no soul. But thanks again, dude.

[@TheHovalova]

Love how u put two totally diff topics in juxtaposition with each other... Dope POV Jus!!

[@WarriorBoy123]

Post Malone is not a rapper/ hip hop artist, He is an artist that occasionally will make a hip hop song, Maybe his first song to blow up ( white Iverson ) happened to fit into the hip hop category but he was quick to avoid and dodge labels saying he was a hip hop artist. Saying post is only a hip hop artist would be like saying your mom is just the person that does your laundry. Sure he happens to do that but she does so much more than that. Post was relatively new to music when white Iverson blew up. He didn't know if he only wanted to do hip hop.

[@AnthonyChamberMusic]

What do all the white people have to say about this

[@TheMakiepoo]

Damn. This is the best video I have seen in a minute.

[@westonrumba1344]

The Elvis-ization

[@Ayplus]

Educating me about white rappers and net neutrality. Brilliant once again. . .

[@jerememadore9492]

I totally disliked this video before I watched... and then I watched it and appropriately liked it. Net neutrality is a dangerous subject. Class warfare is a real thing.

[@TheCompanyMan]

Jereme Madore 🙏🏿🙏🏿🙏🏿

[@blackhoney6842]

Well in my honest and humble opinion... Black people is the reason why this is happening because we let them and accepted them into our culture... Just sayin!

[@keezyp8615]

Pretty much.

[@hakim6158]

You can't just destroy my world and go " I don't have the answers to these questions " Tell me I'm going to be okay Justin !

[@TheCompanyMan]

Thoughts are physical. Ha!

[@revival45]

Man, you may not have the answers but the questions you ask need to be asked and I thank you for it. Really appreciate this insightful, thought provoking view point.

[@TheCompanyMan]

That's dope, Revival. I appreciate you checking it out.

[@DrealynWilliams]

And another thing, going into 2018 I'm going to need everyone to take ACCOUNTABILITY. Quit blaming whack rappers and radio when you don't support the real.

[@tipstaker]

King preach

[@Swoldridge]

That's not how it works.

[@DrealynWilliams]

Either my point went over your head or you must be the type that enjoys having Hip Hop debates but has never: been to a concert, purchased albums, and/or merch. from your favorite artist(s).

[@Swoldridge]

King I do like hip-hop debate. Your other assumption would be wrong. Kendrick Lamar TPAB I bought 4 copies, went to Kunta Groove Sessions, and got the VIP Pass that came with the vinyl, merch, and meet & greet. Never opened any of it and steamed TPAB so many times it came out two buying the album twice. With marketing and money involved in hip-hop it won't make underground artists get bigger or even influence music. Kendrick Lamar is a great example. Most people are not as heavily invested in music therefore they'll take what's given to them and fits the background of their life. Throwing money at artists doesn't help much when a machine is behind someone else.

[@DrealynWilliams]

You're talking about machines and budgets from a label. I'm talking about supporters (fans). You think Tech N9ne is worried about his peers and the "machines" they have behind them? Hellllllllll no. Why? Because his supporters support the real and he isn't dependent on how anyone else moves -- he is own boss. I'm not sure if you're familiar with Texas artists, but there are MANY artists here that are more financially stable than many of the "popular" artists in currently in the game.

[@juanvelez9591]

I never understood why people accepted post malone as a hip hop artist. He copyed his whole style from future. Imma oldhead in my era thats a no-no but this new generation is so far removed from the true culture of hip hop that its now accepted thats why EVERYBODY sound the same. Which is wack. And so is Post Malone. Garbage. Trash.

[@examper22]

I don't see the resemblance but to each his own.

[@dying_allthetime]

You're an old head. Exactly.

[@juanvelez9591]

Sean Hall I'd rather be an old head who lived thru the beginnings of hip hop and also lived thru the golden age of hip hop when you had to be original and spit lyrics. New generation of rappers look mad feminine on some border line gay shit doing mad drugs that they have no knowledge of. Sound alikes and Clones. No originality. U have no connection to the culture. That's why critically the whole generation is trash. DooDoo!!

[@dying_allthetime]

Juan Velez so you are a homophobe?

[@dying_allthetime]

Juan Velez is that why you're generation gets made fun of so much?

[@jordanflores5687]

Don't you dare talk anything bad about those ninja turtle movies they were great everything about em was great even vanilla ice

[@AuthoritarianGuy]

Justin Hunt is the GOAT

[@jesuscorona5555]

guys for real, we GOT to save the internet

[@Gyamfi]

THIS SOUND'S SIMILAR TO WHAT THE ALT-RIGHT BE UP AND ARMS ABOUT WHITE NATION'S BEING TAKEN OVER BY BLACK AND BROWN PPL..AND WHITE'S BECOMING A MINORITY IN THEIR OWN COUNTRIES THEY BUILT LIKE GERMANY,,SWEDEN,,,HOLLAND, ITALY.IN 20 YEARS.....AND THEY GET CALLED RACIST NEO-NAZI'S FOR THAT......BUT THEN BLACK'S OUR WORRIED ABOUT BLACK RAPPERS BECOMING A MINORITY OR GOING EXTINCT......WHICH I UNDERSTAND....THAT SHOULDN'T HAPPEN,,,,BUT HIP-HOP HAS ALWAYS BEEN RUN BY WHITE'S AND ASIAN'S, BUSINESS WISE....THOSE BIG LABELS OWNED BY WHITE'S.....,CUZ BLACKS DON'T UNDER ECONOMICS......AND I CAN SEE THESE ASIAN'S ARABS, WHITE'S SHUNNING OUT BLACK RAPPERS,,,,,,AND MISTREATING THE HISTORY OF BLACK RAP,,,,,AND EVEN DISRESPECTING THE BLACKS THAT CREATED IT.........

[@RST94]

Andre 3000 actually alluded to this on his posse cut Hollywood Divorce back in the day. He expressed at the end of the song that our music started off as a little hood thing & by the time it hits Hollywood its over. But its cool. We'll just keep it going & make new s***. History repeating itself

[@SP-df1nm]

Please revisit that video. This has always stuck with me.

[@beforehonour]

Hip hop that's not on the radio will continue more or less on the same route. Think of how each city has its own sound, and how local DJs and clubs control the scene. This argument is mostly targeted at the most popular, most money-generating rap groups. What's interesting to me is that internal discord has always been a thing in hip hop. It happened when the more street kids were beefing with the more disco kids in the 70s/80s, some claiming the others didn't know what stuff was about. And now it's happening with the new rappers not caring to learn hip hop history (e.g. Yachty not caring for Biggie). I get that *authenticity* will be important to hip hop. And, to a certain extent, authenticity can show you why certain rappers' words carry more weight. But authenticity itself is changing. The newest generation of rappers don't really care about authenticity in a cultural sense any more; instead, they focus on individual authenticity. This will accelerate the change in rap. The veil has been lifted, and the largest audience in the country that spends the most money on records (i.e. suburban white kids) can now openly like hip hop as an extension of their personalities without having to worry. The most popular rappers don't even care about the culture, so they don't have to either. Kinda scattered. But the upshot is that popular hip hop is a relatively new phenomenon, and it's never been super friendly to black folk or underground hip hop. And now that suburban white kids see rappers like them who don't care about the culture, popular music will continue in the pattern you've identified. But it won't affect the underground as much. That culture is more self-contained.

[@CloudTribe]

People will always try to take whatever Black people manage to create or own, hip hop has managed to stay predominantly Black due to genius after genius but the industry keeps getting more commercial eventually unless Black people push each other up it will be a thing of the past.

[@tobi9466]

Nah men rap is just dope. You can't blame white dudes for trying to rap. We white people aren't actively trying to take something away from you. We want to do something with you (me at least)

[@CloudTribe]

I never even said white people, I just meant in general the world preys off us

[@steventea6028]

Yeah cuz nothing says fighting racism than only supporting people of one race 😑

[@z7513]

Steven Tea pointing out that a race has been cultured vulture is not "only supporting people of one race", blk ppl have been histrionically oppressed, so u shouldn't having a problem with them feeling like they should support each other.

[@igethellaclout8916]

geronimo no all you devils do is steal steal steal.

[@roeintro]

Wow Justin you killed this one. The way you weaved the topic into the net neutrality argument. Great vid!

[@TheCompanyMan]

Thanks Roe!

[@steveninjety7290]

Great vid, this will definitely go down as a classic in Company Man history 💯💯💯

[@AFO_AnalyRics]

Damn...this is so scary...and so true...Lord have mercy.

[@jacobwhite6302]

When he said “coded as make America great again”, I just lost interest. Charlemagne was wrong for what he said to Post. I mean Post should just keep doin what he doin. But, if he out here saying the N word, then we have a problem