“They’ve Gone Woke And They’ve Gone Broke” Jaguar Unveils Concept Car Following Rebrand Backlash

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image.
The British car maker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.
This included a new bespoke logo, written as JaGUar, a new prancing “leaper” cat design and marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”.
Talk’s Jeremy Kyle discusses the rebrand with Geoff Thompson from ‪@GeoffBuysCars‬.
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#jaguar #cars #car

[@clearskies2]

It makes you weep to see Jaguar sink so low.

[@steveoh393]

Like something a 5 year old drew for thunderbirds

[@mhinch7441]

Lady Penelope from Thunderbirds would like that car.

[@ruthcollins2841]

From Jaguar to Faguar!😂

[@birtybonkers8918]

It has an Austin Allegro steering wheel, too.

[@DagNeb_It]

I thought my phone’s screen failed for a moment and didn’t render the car.

[@GAZBLIN]

Judge Dredd would look at home in black & silver one.

[@julianpetkov8320]

The concept looks a bit like the Tesla truck had a 3some with Bentley and Rolls Royce.

[@grahamhowarth9764]

good luck with driving that on British potholed roads

[@dianearmitage7097]

What the actual?? A pink one and a blue one? Why not a rainbow one? What a pile of ****.

[@simongreen2510]

Any company that can cease the use of the Iconic green Land Rover logo and then this deserves to go broke, what a joke!

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[@MordechaiK89]

They identify as was/were.

[@danmiddle2]

This made me laugh!

[@infamouseli92]

0:28 I didn’t know that either

[@kjeldlarsen912]

Bye bye jaguar

[@mintydog06]

I hated the advert but I kind of like the cars, because they look mad, something like an 80s film would think was futuristic. Granted old Jag is dead, but I wanna see what the new cars end up looking like. You can be sure everyone will look when they appear on the streets. Although keep the blue and get rid of the pink. Lots of people are talking about how they love the old Jags... how many of them ACTUALLY bought one or have one now? I bet not many. But I bet you will see loads of these running around Dubai when they come out, probably painted gold.

[@John-q5w1u]

It looks ugly worse than a Saab

[@davespeedy5365]

It’s amazing how a colour can butt hurt so many people 😂

[@GreggFellows]

well played Jaguar, they used people's prejudices and faux outrage to get more advertising than they could ever dream of

[@GrahamJohnson-bc1nx]

What utter bollox!! It’s genuine outrage and there is no prejudice. The ad and the concept car are just sh1t!! Let’s see Jaguar and it’s amazing heritage and great cars go straight down the pan. It makes me very angry 😡

[@GreggFellows]

@@GrahamJohnson-bc1nx the right wing media piled onto the ridiculous ad calling it woke, it worked, they got massive coverage, now the concept has come out....same again, no such thing as bad press

[@heddaszczepanski9210]

Well, their advertising didnt do them any good, did it🙄? Sales wont go up🤗

[@GreggFellows]

@@heddaszczepanski9210 the fact Jaguar are constantly talked about says it worked......

[@heddaszczepanski9210]

It depends what you mean by ‘worked’! Advertising should result in sales, not ridicule🤗 they are more likely to go bankrupt🙄

[@FungooMagoo]

All the Shock Jocks Talk too much when theres a guest waiting to speak!

[@CLM296]

Jaguar 🐆 BBL job may prove fatal

[@myrahouse2368]

The new jaGuar is square and linear…very modern and on trend. It reminds me of the Rolls Royce. No rear window it’s got a sensor … I think it’s for the very wealthy who get chauffeured it’s not a drivers experience. I like it ….wish I could afford it ☺️ Hated that perverse Advert.

[@oldshiny3012]

who cares its an Indian car company

[@nickyleighton3766]

Who cares that we the 🇺🇸 have been bank rolling and protecting the UK and the rest of Europe for over 70 years

[@mintpicker6635]

@@nickyleighton3766 There's no such thing as a free lunch.

[@Onooky47]

Well it's not is it?! If you live in England and buy a house in France, the house you bought doesn't become English does it? To see what's happened to this once iconic brand is terribly sad, no matter who the owners are or where they are from

[@heddaszczepanski9210]

Its always been a solid English heritage company. Tata motors didnt seem to appreciate that, or the quality, which has slowly gone downhill after Tata bought it. This new idea is the last nail in the coffin😱

[@aymachhunt67]

Draguar

[@jasonkirkham7243]

I've seen better sick