This Could Be The Next British Health Craze | Dragons' Den

Natasha Bowes, a figure skater from Russia is next into The Den. She's pitching a probiotic drink called Kefir. She's seeking an investment of £250,000 for a 10% equity stake.
Season 13, Episode 11
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Kefir #Health

[@Dontwasteyour]

“Eight years on, Biotiful Dairy is the leading brand in the kefir space, with a 70 per cent market share of a category predicted to be worth £62m in retail sales value by the end of 2020.” Sounds like she has done incredibly well for herself 🤯 the investment from the dragons would be worth 6.2 million pounds by now… yikes

[@OW2Clipz]

If the dragons dropped their big ego’s, they could of had a slice of the pie

[@BRISTOLKETTLEBELLS]

Because she took their advice when consulting with the next investor perhaps?

[@MrWillyMrBrightside]

@@BRISTOLKETTLEBELLS This is what happens a lot, even when they accept an offer on the show. They get advice from the dragons and then another investor comes in with a far more sensible equity offer, or a more complicated offer involving targets and buyback clauses.

[@VICTHEREALEST]

I haven't looked myself, But I'm guessing their shares would be worth a bit less than that due to share dilution per funding round but yes the point is clear they missed the boat

[@anubusx]

She should of taken Jenny's place.

[@adamthomas8077]

The most impressive pitch I've ever seen by a long long way, unshakeable confidence.

[@davidloughlin2238]

Absolutely, superb, covered all the bases, answered questions well, really knows her area, great self belief. I am glad she is doing well.

[@markshepperson3603]

With better English than most native speakers. Very smart lady.

[@murilogoulart4935]

Natasha's answer to Peter was simply BRILLIANT 👏👏👏

[@dabotta9793]

Agreed

[@ollieox4176]

Wow 😊

[@Silent_Spaces]

Totally. The Dragon's are like school teachers. They hate it when anyone stands up to them or counters their views.

[@scwewywabbit]

She's an absolute masterclass on how to be a prudent entreprenuer and how to handle investors!

[@getin3949]

@@scwewywabbit Apparently not because she didn't get an investment and that's why she came to the party.

[@NITshantadeep]

i generally dont do youtube commenting! but this is the by far the best saleswomen i have come across! how to be assertive and not aggressive, how to be confident but calm and most important, NOT to have emotions during a sales process.

[@frankmcgonagle6143]

Saleswomen? She's a serious entrepreneur. Her negotiating skills are impeccable

[@bagpussmacfarlan9008]

@@frankmcgonagle6143 I actually think it's deeper than that, she just knows....can't buy or fake that

[@bunny_is_not_amused1210]

I love how calm and confident this entrepreneur was! I can see how she’d be successful

[@RealistVK]

By far she is the best (mindset, realistic confidence & answers and overall personality) entrepreneur to enter the den. She owned every dragon without shouting at them. Rarest

[@tomichaubg]

Strangely and randomly, I am drinking this Kefir while watching the video. I usually buy Kefir from the Polish brands in the 'foreign market' shelves in Tesco, but this time I wanted to try it from the main shelf. I bought it before watching this. I don't even watch Dragon's Den often, so it's a massive coincidence!

[@gideonMorrison]

Tasty? 🙂

[@tomichaubg]

@@gideonMorrison it's OK. Currently costs 3.15 euro in Ireland for 1l, so I won't buy it regularly. The Polish brands are nicer in my opinion and cost around 2 euro. But it's nice, yeah. Tiny bit too thick for my preference.

[@M4nvrs]

I've never seen anyone handle the Dragons the way she did! It was cold and cool, but in a non-aggressive way. Everyone needs to learn from this pitch!

[@LifeInPink999]

If you compare Russian figure skating coaches and how demanding and almost abusive they are this was like a pancake for her. She will be successful because she learned discipline and desire to win since childhood adding that she seems a very smart lady.

[@vantheman1238]

She’s great

[@mycroftsanchez901]

Anyone else notice how Nick alway has a big smile on his face whenever a food product enters The Den?

[@free_gold4467]

Greedy little Moonpig!

[@mycroftsanchez901]

@@free_gold4467 He's still a very likable person though.

[@getin3949]

More like a pretty lady than food.

[@thinkantitank4031]

Anyone else notice it’s a russia-good-healthy-inventors scam. pitched 2 yrsbaftrr the annexation of Crimea and all happy sentimental about good ol’ ruska.+ kefir doesn’t even hail from moscow’s. f u

[@free_gold4467]

@@mycroftsanchez901 Yes.

[@wekabird886toktown7]

I love Kefir and I buy her products all the time. Good on her for sticking to her guns cos she's obviously made something of it, especially when it's on the shelves in my local supermarket here in a little rural town at the southern most country in the world, just north of Antarctica, little old New Zealand.

[@nishangunarathne535]

The way she kept her cool and professionally handle the whole situation was great!

[@ianoliver7271]

A fantastic presentation from a wonderful entrepreneur. For the first time since I've been watching Dragons Den - and that goes back many years - this is the first time I have heard Peter saying, "I'm speechless!" And yes her company is now a multi-million £ enterprise. Well done Natasha!!

[@Psycho250785]

Well, she’s Russian, so… :)

[@all-caps3927]

worth 62 million now

[@Hutchyy]

Peter didn't say "I'm speechless"

[@Locutus]

He didn't say speechless. Besides, you have not watched DD much, if you have never heard him say speechless.

[@StonedIn0z]

@@all-caps3927 Where did you get 62 million from?? Looking at the books shows its doing well but not that well.

[@LondonMus]

She has an angelic evilness about her

[@simbasingh5733]

Every Slavic woman is like that

[@gideonMorrison]

Lol this

[@levizo9392]

Her response to Peter Jones's question was quite satisfying .watched it almost 5 times😂 already.. I hope the others do that too to Peter jones

[@avyakthark3509]

For the first time Peter being put in his place by an entrepreneur..... This is also a testimony of how dragons get it horribly wrong

[@Mossyz.]

Yep i agree...they don't always get it right .

[@John.Asante]

I loved that

[@mjolnir-worthy5672]

Yes

[@Nocturnalux]

Given the amount of pitches they hear, if is impossible they won’t get it wrong on occasion.

[@yajurVeda]

I love her presentation and personality

[@ashleybrooke2087]

Kefir is everywhere here in the states. I live out in the sticks & my local grocery has a couple brands. Lifeway is a major national brand.

[@danfrost3043]

The interesting thing about this show is that not getting an investment from any of those five dragons ins't the end. I'm sure because of the nature of the show that there'll be lots of other "Dragons" out there who will also be watching and looking for a potential return. Those five dragons are just a drop in the ocean.

[@peachdaisy3478]

Ocean?... do you mean "Sharks" then? lol

[@atulminocha]

Masterclass for Dragons through Russian women entrepreneur. It was simply amazing to see her persuasive nature and negotiation pivot.

[@Ali-vs6cf]

We sell this in Morrisons, it's a very nice drink especially the (vanilla) flavour.

[@Global-flyer]

Your company is nothing but i want 45%😂 go Natasha, the best business owner on this program.

[@neemaaraka_Psychiatrist]

So Russian of her. Love her confidence and I think even Peter was quite awed by her take it or leave it response. I also love her Kefir and have recommended it to many others who've found it useful.

[@Dontwasteyour]

Nick be like: “it reminds me when i was a student at..” and proceeds to be electrocuted 🤣

[@MindSetReset]

Nick looked smitten by her at the start ☺️

[@oddduck9798]

The drink shorted his internal circuitry 😂

[@xEvilNeverDiesx]

@@MindSetReset can't blame him, nothing hotter than an itelligent, pretty blond with a Russian accent. Well imo anyway. Only thing better is when they are twins.

[@MrDjdecks]

Natasha Bowes is what I think of when I think of a strong independent women.

[@cancelled_user]

Not these lame feminist buzzwords again... 🙄 She's simply a good entrepreneur.

[@thediplomat3137]

When I hear clichés like this I think of indoctrinated sheep

[@lukerinderknecht2982]

This comment certainly brought out the whiny incels 😅

[@codycunningham5332]

Watched this episode recently, I was recently in my local sainsbury’s and seen this on the shelf! I couldn’t belive it. Taste won’t be for everyone’s liking but I really enjoyed it. Well done to this lady!

[@hannahcorinne5388]

I (and the vast majority of British people and definitely the dragons) knew it was Waitrose before she said the name just by how she described it.

[@jessbarnes8521]

She said she had a deal with Ocado, so it seemed likely.

[@jimmyknight1625]

Fairplay, peter got owned, 7 min 40 secs . And sarah was loving it 🤣☺

[@Psycho250785]

Wow, didn’t expect my favourite evening bed drink to be featured in Dragon’s Den - so cool! :)

[@dogred431]

I see this brand in every supermarket now. Have a feeling the Dragons dropped a ball.

[@gordonhamilton727]

She didn't leave the Den with nothing, she left with 45 per cent more equity than if she had accepted Deborah's offer; What a very wise and beautiful woman.

[@00Kuja00]

Kefir is kinda common here in Sweden. My mum had it for breakfast my enitre childhood in the late 80s, whole 90s in to early 2000.

[@jessicamoise8454]

Peter met his match

[@clynton1]

shes since gone on to make 50 million in sales you go girl even though u gave me Russian assassin vibes 🤣 that response to peter was legendary 🤣

[@darrenohairtneide1494]

Looking forward to some Christmas dragons den vids :) any idea when the new series starts? 😊

[@pwnagenuss]

They probs waiting for the apprentice to air with it

[@Howlox]

The dragons are turning her down because he business is "not there yet". So basically, they want her to do all the work, make massive money, and only then do they want to be a part of it.

[@anthosm]

Yeah like when Sarah said "come back when you are making 200K profit"... like if you are doing that well then what would you even need a dragon by that point? You are probably doing well enough that you can open further doors yourself. But they want a ready business doing a shitload of profit just so they can swoop in throw 20K and get a 40% slice of it... ludicrous...

[@jakeroyle]

i look forward to new dragons den series :)

[@shadaba.qureshi4367]

The most mature entrepreneur, who made the dragons look ordinary.

[@xxczerxx]

She comes across extremely intelligent and not just a salesperson. Erudite and confident. One of the best pitchers I've ever seen.

[@TheAbuFulaan]

one of the few items i've actually seen in the supermarket, the dragons missed out

[@BostonPower]

She's awesome and I love how she finally put Peter in his place.... If you don't like the evaluation then you can saddle up and ____ off....

[@bigscrounger]

Peter wanted a slice of the cake from the very second she walked in ..

[@mickharrison9004]

Fkn rite he did ,but could he handle it 😂

[@summer71717]

Best pitch by far..kudos👏👏👏👏

[@iranicus3393]

Wow funny enough I have been browsing the Kefir market and remember seeing this one all over, good for them.

[@Chris-nk4tg]

I think that the Dragons misunderstood Natasha about the business' profits. I don't think that she was saying that the business hadn't made a profit. Rather, she re-invested the profits into the business instead of taking them for herself. She was saying that she personally had not made money from the business, she did not mean that the business itself was unprofitable. It's a very big difference and really not that complicated. Very surprised that the Dragons didn't pick up on this.

[@iriss7343]

Sometimes people don't listen well enough

[@iriss7343]

And yeah, it's very surprising that noone except one understood that

[@thediplomat3137]

You think 5 Dragons "missed it". Okkk. The fact is that they had nothing tangible to value her business on and turnover is useless if the profit is unknown

[@Chris-nk4tg]

@@thediplomat3137 Yes. The inventor was clearly referring to retained net profits, not merely turnover. The Dragons were incorrect when they stated that the business had made zero net profit.

[@saintjimmy456]

I don't think they missed it, I think Peter purposely ignored what she was saying to make it sound like the business was making no money, so when the inevitable 45% offer comes along, she would take it - she didn't fall for it.

[@jietroraximoff2805]

I'm not a business expert but am I wrong in thinking that the money that gets put back in the business *is* the net profit?

[@wardosravin]

I think it depends when you reinvest it. If you waited untill FY end and then reinvested it you would have NP for the previous FY. Although I stand to be corrected.

[@damngoodjob1]

No, net profit is profit once all your costs out are paid for (staff/office rent/supplier costs etc)

[@damngoodjob1]

If she only made back the same amount of money she paid in, there is no profit

[@wardosravin]

@@damngoodjob1 yes, but if for eg she had bought stock on the last day of the FY then that would be transferred over on to the BS, no?

[@ouroborostechnologies696]

A mix of a Russian & an English accent is so cool

[@namnack]

She doesn't have an English accent. She's Russian.

[@techtitanuk5609]

if deb went in for 20% she would have made 12m from 200k investment

[@factologyprofessor2869]

Took her long enough to remind them she’s Russian. Peter was speechless😂

[@tuwarapyoo5511]

She is just absolutely stunning.

[@dodoltaladodol2412]

Educated and smart

[@IRCW]

I’m so happy with the outcome of this pitch.

[@rosettastoned3567]

it's not a miracle XD it's just kefir, it's like a sour milk (with yogurt like texture). I grew up on that. it does have benefits. but def not a "miracle" product

[@rosettastoned3567]

@unidentfied neah, too dumb for that :) I get it, but I assume no one likes false advertising

[@poop10I]

Natasha was by far the best to walk into the den with her class and negotiations🤣 she shut them up nice and proper and they're now understanding what a blunder they made hahahaha

[@anonrogermoore465]

When nick said the big white splash 😂 did anyone notice Peter face smirking away 😂

[@ceedub619cameraman3]

naw you just have a dirty mind lol

[@braydauman1254]

He didn’t. It was normal reaction. Ur dirty mind ofcourse

[@shahjehan]

Kefir is common in Canada

[@xEvilNeverDiesx]

Intelligent, pretty, blond and a Russian accent, I think I'm im love.

[@josephferreira4917]

It just reminds me simply of 1979's album by Pink Floyd The Wall side one the thin ice don't be surprised when a crack in the ice appears below your feet

[@Hugomad2]

That answer to Peter is typically Russian and she is actually right! She is making a proposition. Take it or leave it

[@xtian384]

greatly impressed by her pitch and her ability to defend her proposition. She was miles ahead of the dragons here and they lost a very profitable bet.

[@erepsekahs]

It's like a scene out of James Bond, but Bond wasn't taking the bait....tasty though it was.

[@AshfaqAhmad-wn9fp]

A true confident entrepreneur….

[@yield2]

natasha is the goat every answer she responded with was perfect so happy she’s successful today i hope she continues to be profitable

[@offzawall]

Great product, great woman

[@mauharley]

The one that got away from the dragons. In 2021 their turnover is estimated at 18.2m pounds with a net profit of 1.1m. And she still owns 80% of the company.

[@AdamBechtol]

Oh someone posted different higher figures in a comment, but I'm too lazy to corroborate.

[@all-caps3927]

the company is valued at 62 million these days

[@absolutelyheretical7132]

God that net profit is not good at all.

[@Gaba-oo4qb]

Kefir has been around forever in US. We buy it at Sprouts all the time

[@elvius8059]

this russian lady owned EVERYONE in a way I never EVER saw before!!!! she is a godess!!!!

[@sadikmeah4057]

You can't say she owned anyone if she didn't walk away with an investment

[@Nikki-pb7in]

@@sadikmeah4057 Her business success says otherwise

[@PlanetHarmocydes]

@@sadikmeah4057 this business turned out to be very successful. Way more than the 2.5 million in the den she offered. It appeared she was doing the dragons a favor at the price point. None of them believed in the potential enough unfortunately for them, and fortunately for her.

[@sadikmeah4057]

@@PlanetHarmocydes You're missing the point I made. The original comment was LADY OWNED EVERYONE So I responded by saying SHE DID NOT GET AN INVESTMENT (on that note how does that mean she owned them? In terms of the den SHE LOST)

[@anthosm]

@@sadikmeah4057 you don't win by accepting ridiculous offers... they undervalued her worth so she declined their offers... and considering how well she's doing apparently it's the dragons that lost massively... and she won by retaining all of her company for herself...

[@vantheman1238]

Natasha is the real deal. Love Natasha’s strength of character and intellect.

[@techtitanuk5609]

kefir is massive now. Very healthy

[@cekojuna6930]

Curious what Tej’s take on this. This seems to be up his alley.

[@pwnagenuss]

Ya know its over before it begins when they want 250k

[@aa4488]

11:08 nicks a funny geeza, couldn’t believe what he was hearing

[@JazzyMarineVet]

I cant find any information if this 2016 product ever took off. Anyone else more tech/search savvy to find out

[@stinameaner]

It's selling online and probably in stores in Ocasdo, Tesco and Asda and I think Amazon.

[@jumble-1238]

‘Natasha Bowes’ if you look up her name there’s a lot about her business. Worth millions now

[@dabotta9793]

Nice one dragons

[@reddragon6754]

Respect for a true woman.

[@deborahdennehy9937]

I think the Dragons should have helped her out, after doing the work since 2014. OK, she hasn't the money, but I'm sure they could've helped her out, no matter what valuation. I commend this young woman & wish her well.

[@nikiminaj497]

I love her

[@neemaaraka_Psychiatrist]

Wow! Just wow! Nerves of steel. Now this is a real Jane Bond and I want to be her.

[@slimtig3r755]

That Russian bluntness is great.

[@srivathsonsam406]

She looks like Holly from 'The office' 😍

[@nessthecat]

God damn, Natasha! Honestly that's a SLAY moment!

[@annelitorp4796]

We have had Kefir in Sweden for more than 40 years.

[@giselletdc1871]

I love kefir ❤️

[@kaj661]

"Jenny is out,Touker office space, Deborah proud of recycled clips hahahahahaha me so funny"

[@mycroftsanchez901]

Theo: I'll offer 0.01% of my kids inheritance for 45% of your kids inheritance.

[@SamTheEnglishTeacher]

Peter I want 80% of your other company for 1 Good Boy Points

[@IRCW]

When was this aired please? I don’t understand why Deborah offers to invest in such companies that aren’t plant based and have no true ethics behind it

[@cancelled_user]

They also offer plant based kefir now.

[@aa4488]

Deborah is a clown, is she even plant based herself? She looks like she hunts wild rabbits and eats steak

[@B1TKZH47]

Her business wasn’t making zero profit. She put all her “profit” back into the business. Peter is wrong, and she nicely put him in his place!

[@gamewithadam7235]

Being brought up on a sweet tooth is an excuse. I was brought up on McDonalds and I don't eat that very much anymore. I work out and I eat healthily because I know it's good for me and over time I've come to appreciate the taste.

[@00Kuja00]

Same with broccoli for me. I only "like it" cause it's healthy for me.^^*

[@Big_Old_Bondy]

In soviet russia business invest in dragon

[@nishangunarathne535]

Damn! She’s good.. they should make a movie using her character.

[@lotsofspots]

You can tell when people are on for a free advert.

[@RockyRMR]

Bad actors.

[@dabotta9793]

It felt like that. Agreed

[@richardbennett2104]

Sarah your worth 12 million on paper but u can't pay your bills lol 😂

[@ObzTicle]

"This Could Be The Next British Health Craze", Series 13 - Aired in 2016. So we're almost 7 years behind on the title :))).

[@OW2Clipz]

The Russian lady was spot on. She was confident that it was gonna take off and it did

[@KeithJones-yq6of]

Dragons cocked up there, that's for sure

[@saintjimmy456]

When a business has potential - disparage it for 15 minutes then offer to take 45% off them. Always the way. Glad entrepeneurs like this one don't fall for it.

[@weebyrne39]

Drink this most days now 😂

[@gintem.2194]

Love Kefir

[@Rekonstructio]

The best kefir you can drink is the one from Polish shops… no shity sugar and other 🐂 💩 in it, just pure kefir… or the Romanian stores, but not all… polish still the best… this lady is just putting a nice label on a sweetly kefir with different flavours (yeaks)

[@simplest-boy]

Peter been told lol!

[@darkgalaxy5548]

I wouldn't market it in South Africa.

[@richardbennett2104]

Too be fair Sarah your not investing investing because you can't afford it so just be honest

[@chakalaka3960]

She is brilliant 😍