This Entrepreneur Sold Havmor for 1000 CR & Built a LEADING Ice Cream Business Backed by Sauce.vc

[@saurabhk976]

Manu:"We (investors) are in the in business of being wrong. So when you're building a business, do not look at us on how to build a business. The answer lies with your consumer". I had to pause the video and sit with this thought for 15 mins. Pristine.

[@anilkoradia]

Being wrong is the only way you feel sure that you have learned something. Joy of being wrong

[@saurabhk976]

@@anilkoradia Absolutely.

[@sudeepguha5595]

One of the best podcasts seen off late. Some of the consumer insights by Manu were pure gold. Not to forget the superb clarity and humility of the seasoned entrepreneur, Ankit.

[@saurabhk976]

@@sudeepguha5595 completely agreed.

[@andykumar2270]

I was listening to this Podcast on my way to Rajkot from Ahmedabad. We halt at Hotel Darshan & there was a huge Board of Hocco.

[@ARV8800]

Shanthanu the way you pitched your products was just amazing, by not putting down your competitor and giving the differentiation

[@TheBoomsonic]

Great video. I have been a supplier to Havmor, still am and now also to Hocco. Both great companies to work with. I met with Ankit once in my early days into the business. Was very impressed with how confident and to the point he was. I was still learning the ropes and i could see he could tell. But he was respectful. Looking forward.

[@ytkartik]

2 hours of honest talk! no bullish, nothing. enjoyed alot.

[@Ujjwalkumarr]

Thank you so much, Shantanu. I watched the entire podcast and learned incredible insights. Sincerely, I never learned this in my entire life. Please don't stop this. Make more episodes like this. I don't have an entrepreneur or business person network; your channel is the only one that I watched to learn about business and entrepreneurship. I am planning to start my own business with the help of your videos. Thanks a bunch, my man. God bless you! ❤

[@navcharansingh]

This podcast made me realise what do I really miss in building my own business. Consumer is always should be the first priority.

[@cheytanarora]

One feedback - Pls put full forms of the terms used in episodes like CM2, LTV by CAC etc. It will be easy for the viewer to understand

[@HyperCS2]

I think there is a huge overlap of people watching shark tank and this podcast. In shark tank, they have ticker running explaining the terms. So I think people don't need the ticker info here.

[@waseemsherani1073]

CM2- contribution margin 2, LTV - Lifetime value, CAC - Customer acquisition cost.

[@avowalgreens]

Hey, we are actually creating content on explaining business basics,terminologies so you can once explore our channel for the same learnings and do subscribe as we will be coming up with defining more of these terminologies.

[@dhruvsingh9965]

1:25:10 the honesty Shantanu has to not shit on Gilette shows character. Hats off to you man.

[@hanmanteomkar]

it comes natural i guess, as a business person even i never speak ill of my competitor because i genuinely admire my competition and what they have achieved. I always look for collaboration rather than competiton(b2b).

[@InsaneFolks_in]

Hey Manu, if you are reading this comment….just wanna say I am super fan of what you have done for the ecosystem, it was the much awaited podcast. Enjoy listening to you for hours.

[@manuchandra1]

Thanks 😊

[@ProManifestor1]

@@manuchandra1 Dear Manu Sir, Your calm, composed, and articulate communication style, coupled with your vast knowledge and humility, has truly impressed me. You have become one of my idols from today onwards. Your insights have provided me with valuable knowledge as I passionately search for great business ideas. I am eager to incorporate the qualities and knowledge I've gained from you into my own life. Thank you sincerely for this, Manu Sir. Your greatness and personality are truly admirable. Thank you. Thank you, Thank you, Thank you.....

[@nehakarra6076]

Did anybody tell u u r an eye candy??? A nice one

[@aaki12321]

​@@manuchandra1 yes Sir really enjoyed listening to you.. and ur voice superb 🔥

[@akhilesh5027]

Successful founders are often great. But Manu fascinated me more. He sounds like a fantastic investor.

[@Harsh-ip4jt]

This was a really good episode! Shantanu's pitch has improved drastically from the Razorpreneur episodes - this time it was extremely well articulated, simple and crisp messaging. Loved it! I've missed Havmor after I left Gujarat, they really were the go-to brand back then. Looking to order Hocco from Blinkit/ Zepto in Bengaluru, but I guess that will be another 6 months.

[@AmanSingh-ci2dq]

One of your bests, Shantanu! Thank you so much, all three of you.

[@gimmjowjaggerjack]

Yaar lag raha tha Deshpande sir slack off kar gaye during his whole razorpreneur phase. But honestly like honestly honestly. Bhai sahab. The quality and level of talk is insanely enriching and genuine. Aapka pehle hypothesis ko aap introduce karna band kar diye ho sir ki millions jobs create karne hai per month. Woh hai clear purpose line. Bhai feel ata hai jab lagta hai VNIT ka koi itna tod chij bana raha hai. Lagta hai chalo humne itne bhi wrong decisions nahi liye life mai.

[@siddhantgala7461]

Amazing episode! Need more of these. Loved to see the other side of entrepreneurship - family business!

[@SubashCV]

Power of purpose. Well said. Money is important. But a life aligned with purpose is true abundance

[@sainathparmani716]

Hi guys, great episode. Just a small suggestion, it'd great if you could have a ticker that explains some of the terms that are a norm during this discussion. For example, Contribution Margin (CM2) metric that Manu mentions which they evaluate as a key metric when making decisions. Similarly for LTV CAC and CSD. It'll help those that are uninitiated with such nomenclature. Nonetheless, as I mentioned, great episode :)!

[@ProManifestor1]

Yes, Agree, like Nikhil Kamath Podcast.

[@mohitdudeja9034]

I agree. Had to google on the side.

[@shilratna1993]

This is insanely useful , great insights on the consumption market. I literally made notes on the metrics that were being discussed 😅

[@mgkchaitanya100]

If there was no legacy of Havmors family business, what and how would have Hocco done? Shantanu - This looked more like an ad for Hocco because I as an aspiring entrepreneur dint learn much from this epiosde. You should ideally get NIC folks on board and get their story out. They came from a complete different background and reached wherever they are. Its so difficult to get through traditional distributors and Qcom today for a new D2C brand these days. Hocco got the distribution because of the legacy and trust they've built over the last few decades and there is a Manu who can share a table with Albinder to get through an entry into Qcom. What about a completely new D2C brand in today era?

[@dhruvdiwan3993]

The kind of vision and thought processes that go into consumer business building come out so nicely on this show, especially this ep. Kudos to the bbrshop team 🎉🎉

[@architvijoy2774]

Really enjoyed the Manu bits. He should do more

[@aseemuiet]

No questions, no format, no structure, even if there is any things feel very flowy, conversational and leading from one to another with insughts. Thank you for free ka MBA.

[@paraspaliwal1795]

Super insightful! Would love to see more episodes of such founders building consumer brands.

[@mehulverma]

poora dekha with some parts twice thrice, gem podcast.

[@rahulinc2004]

Gem of a podcast!!! Really insightful!

[@swapnilthakkar1001]

I love barbershop podcast, it is fab. Shantanu you are a great host truly. On constructive feedback as I see, I repeatedly see laud for IIMs and McKinsey, I am self being in awe of both institution and working to get there, it may discourage broader audience or at least can give idea that these folks can only make it. This feedback is after watching all of your podcast, in case if you find it relevant please do have a look. Thanks, keep doing podcast I love it.

[@AshishKashyap057]

Hi Shantanu and Team, It would be really great if a few terms used during the conversation could be explained on screen (maybe using text). So that not-so-well-aware listeners like me don't have to go to google search, learn about the term and come back to continue watching the podcast. Thanks

[@shantanudeshpande]

Completely agree man - karte hain issko thoda theek se

[@Mehboob11]

Ankit❌ Ben Affleck ✅

[@documentin9171]

Gareebo ka Ben Affleck

[@mohsinshaikh1890]

Ankit your child like passion for your product is amazing to see even after doing this successfully for decades 👍👍 At first I was wondering, when Ankit didn’t need money to start this venture where he and his family has so much experience. Then why he diluted for investor as this is not a typical startup but more of traditional business. But after listening to Manu for 2hrs I understand why 😊

[@varunkhanor]

This is one of your best podcast. Such easy n useful conversation.

[@DebapriyoMandal92]

This background is better than the super dark one. You guys should keep the BSC rack in long frame.. gives good exposure

[@nikhiljain3917]

Amazing discussion - its crazy how many times all 3 of you left one sentence incomplete and moved to the next. Reflects the volume of thinking you are doing as you speak, constantly skipping something as it gets less interesting and moving to next.

[@neetamalik3431]

Great Podcast! Shantanu, you are bringing so much information and hope for founders! Wonderful to hear Manu’s thoughts. Wish Hocco luck and success! I now have hope for our brand Meatington. We are working on bringing quality kebabs to the market - big struggle in the food market!

[@saarthakmb3339]

1:19:26 The 2 5 10 is an amazing articulation of your vision.

[@moizali3756]

I am so impressed by Manu

[@ak16781]

Very insightful discussion. Thanks for sharing.

[@versaillesthomas]

Ankit, why not make Hocco a mandatory dessert in your restaurant branches, self owned as well as franchisees? Maybe incorporate it as a clause for onboarding future franchisees?

[@mustafabasrai]

What an insightful podcast it is❤❤❤

[@DaivikShastriUchiha]

Shantanu, I'm excited to head over to the BSC website and buy products straight from the source !

[@nksubba]

Love Shantanu's honesty!

[@pratiksawant_1]

Shantanu Manu Ankit Thank you❤

[@tusharwalia786]

2:06:26. The essence of building a brand, said by Shantanu. Thanks for such a fun episode.

[@BeNeaThtheLines]

thank you for exploring on our behalf

[@abhishekthakor6114]

This guy's passion for Ice Cream is crazy, he can talk all day about ice cream and still not be finished, Inspiring!

[@ameyaranke2932]

Wow ...Such a knowledgeable podcast ...Got to learn so much of stuff from you guys . ...Thank you Shantanu brother for such an amazing piece of knowledge...Great initiative...👌🏻👌🏻

[@richikdadhich9664]

Another great episode, keep it up guys!

[@anvitbodiwala8762]

Can someone share the agency mentioned by Ankit that they hired for Hocco starting out?

[@ARMAANAGRAWAL1]

Thought over Design - Anushka Sani

[@SearchingVibe]

One Major Problem with Ice Cream in Freezer is, Parents don't want to keep it because of fear of children Overeating or Finishing too early

[@sachinedit5209]

Fast n Cheap internet, Social media & E commerce ne tier 1, 2, 3 ko ek Bharat bana diya hain, isse logo ko lifestyle change huvi hain aur log new cheez try karna chahte hain.

[@akshaykamathb2788]

+ 9:24 I was lk boss, ye clearly ek jaded category hai & tr is clearly an opertunity to talk to new age consumers + 35:22 Generational brand fatigue 52:55 India is abt mass consumption n 3 Indian brands that Hit 1B$ 53:54 u look at sting, 30 bucks par 50cr ka Brand tha, 20 rupai pe 4000cr ka brand banne wala hai ( In 4y ) 1:08:31 product obsession 1:34:23 for India its a once in a 100y kind of opertunity + 2:05:17 v all sd try & build business 4 perpetuity & businesses 2 out live us

[@shivvvdepp_6842]

manu chandra says...oh no its not health....its happiness.....@57:45

[@SachinBansode]

How come sheetal cool products didn't come up since ice creams in Gujarat were being spoken of

[@vineetawagh]

Why are you guys not considering Naturals, it’s one of the best icecreams .

[@sumitsingh1093]

Population of india play a vital role. Large chunk of Population haven't heard mostly startup and their product 's name. And still they are making money. It mean in startup culture first you need to find their targeted audience then start selling products.

[@Sourav_Debnath]

Arun Icecream is expanding very rapidly.

[@gaganbisht53]

finest so far!

[@instachoice1376]

Enjoyed listening

[@jaidipchariharan759]

Loved this one

[@abhinavbaldha5361]

I just want these guests to come on WTF podcast, Nikhil is a better host.

[@jayshah3690]

Everyone has their own style. Don't compare

[@documentin9171]

I agree. Nikhil is indeed a better host. Because he forces the guests to go deep in their conversations.

[@themeniacs7376]

Great video ❤

[@gokul1255]

Just a contrary thought regarding tracking omnichannel sales. Considering India stack on which we have all these channels built, won't mobile number be used as customer ID to identify the true customers and thereby able to identify LTV/CAC for CPG brands classifiable by customer demographics?

[@alandsouza1652]

Excellent job

[@forexanalysis128]

Why are they saying that cac and ltv is bad?

[@phonugraphy]

We missed the valuation conversation 😢

[@skp7191]

Jitna maine apne 2 saal ke MBA main seekha utna or ussey jyada yahan seekh liye ..Great

[@mazharshaikh1080]

Thank you so much for such a informative videos !! Hopefully one day ill create a brand and meet you and talk about this inshallah

[@Amitsingh-098]

3rd comment itna knowledgebale podcast kyu nahi koi dheak raha hai bee❤❤

[@thegamingworld7337]

Bro chairman of INCEDO (NITIN SETH) is also from IIM L. and he was the first one to crack McKinsey from IIM L

[@adilhme]

Very knowledgeable discussion.lots to learn From the side angle view manu looks like ranveer allahabadia😊

[@vineetawagh]

Also charcoal lychee is with Huber and Holly

[@r3vant]

Great episode

[@siddhantbhargava1584]

what en epidosde so much learning man

[@user-kg1ws3xj3g]

Sir how I become razorpreneur please tell me

[@bharathkurma4820]

Why don't BSC concentrate on trimmer along with razor I don't see any INDIAN co. in that space.

[@yuktipublication]

Awesome awesome video

[@aviraljain9325]

Shantanu - if you are reading this or your team share it with you......... you mentioned that you are targeting 15-17yr old audience but I couldn't see any marketing or it doesn't come to my feed so for that I am curious to know your steps if not then I have a suggestion to have a brand ( offline ) activation at events, school sessions ( awareness) no one is talking about men hygiene at school, tie up and give sessions there I guess it will do good for content as well as feedback from school students also, I would like to suggest some more brand activities like arranging sports activity ( football ) or something cool that represents this age group ( like beverage brands) idea is to represent this age group I hope you read this and come up with something great will keep sharing my ideas by commenting haha Regards Aviral Jain

[@mohammedqasim2846]

We have a small icecream factory in dubai. We do our own logistics, manufacturing and D2C retail outlets. Not easy building an icecream business

[@vishwasnarayan]

What is the name of the podcast from alcohol Brand

[@equitymarkets2794]

The fun part is chona”s sold the ice cream business.. now they are again manufacturing ice cream under hocco brand.. Then why did they sell the havmor ice cream business.

[@nischalmiglani]

love these episodes :)

[@harshitaharsh6427]

Bombay shaving company could be called Bosch…though there might be a trademark issue with that

[@kallumamaontube]

They might make some money but make Novo Nordisk even richer, hallwai does not seem to be having his own mithai

[@brahmjot_s]

Golden Words @23:35

[@yajurvendrachudasama7497]

What is CM2?

[@siddheshnanal]

Open blinkit to check hocco in Mumbai, MH. SOLD OUT🤯🤯

[@adityavarma7501]

Shantanu when you take a hiatus from this and come back in season 2 with actual barber shop chairs with down-lighting, would look amazing (idea lifted from american yt show- the shop) Right now the set and the name don't resonate with each other.

[@euphoria728]

The video captures perfectly as to why India will never be able to produce a BYD or Tesla. The interviewer here has worked at McKinsey and post quiting (with amount of data and information he must've gathered), the best he came up with was a shaving company. The other one is a ice cream company founder. This is the frequency at which most famous Indian entrepreneurs operate at. Constant bickering about d2c, b2b, LTV and bla bla bla. Pointless and average consumer products with significantly low (zero) global impact. No larger vision. No focus on any revolutionary tech. Sophisticated high end tech is beyond the gamut of 99% "entrepreneurs" in India unfortunately. And most of them are engineers apparently. Baatein aisi karenge podcast pe jaise परमाणु bomb bana rahe hain.

[@alexmittal874]

12cr/month selling 2000 outlets 2000rs/day/outlet sell 👌

[@SahilNathani1810]

मैंने दोनों ब्रांड की आइसक्रीम खाई है लोको की आइसक्रीम सबसे बढ़िया है in गुजरात and I love it

[@dhruvkharbanda2265]

When i get know that Hocco is being launched by chonas That day without seeing the products i get to know its being something better than previous one I salute you sir @ankitchona that you have built an amazing products and goodwill with the employees as well as with distributors that they all are waiting for your brand to be there in their channels The struggle you have seen to sell ice cream with your father is same as i have seen since chilhood with my father Just connect with me sir @ankitchona as waiting for your brand to get listed in our state and City Harayana [e-mail]

[@jayshah3690]

What is CSD at 1:32:00

[@arkapravadutta8319]

Am I the only guy who doesn't care much about ice cream ? Only when I'm intoxicated maybe

[@MrJohnyvat]

I am looking for a 10 lac rupees investment for a startup in the events space. How should i start. ?

[@pratimshah8100]

After watching this video, I ordered the Sensi Flo 6 immediately. I am writing to express my disappointment with the order. I took advantage of your free personal engraving service, but unfortunately, the razor was delivered without any engraving. As a first-time customer, I expected better attention to detail and quality control. I specifically chose your company because of your unique service and description, and I am disappointed that it was not fulfilled. My dad ordered a few razors too with the engraving request, but those razors were delivered without engraving too. Highly disappointed.

[@sandeephalyal7325]

Bhai my trimmer is 3 days delayed😐

[@vjraghavan1]

hahaha bhai tu meri khuja mein teri khujata hoon ... brand banate hai... i am saying this in a very nice way (it's all about visibility brilliant piece of new-age marketing guys thanks for sharing this content, and yes by the way, hocco got upside down on the ice box, I wonder how you legends could miss the eyes for the detail. tc cheers .

[@JatinV1]

1:11:37 Nice cut Editor 😂😂

[@Nukkad24]

Great

[@rajeshmeshram9761]

@shantanu ... Everything seems to me relevant ... But it seems to be true with top.of pyramid ...

[@Evoque09]

funny seeing millionares turn into salesmen at 46:18 minute lol

[@A4Motivation.]

Hii bro I am dubbed your video's in Hindi