This Is Why I HATE Modern Luxury Watchmaking

[@Paul_Runkles]

So nobody is going to mention that Patek created a homage watch to the Maen Manhattan 37?

[@JasonTheWatchGuy]

Hahahahaha! It's not a Maen bro, it's a Vacheron Royal Chronometer

[@o.3825]

@@JasonTheWatchGuy No its a Glashutte original panorama date

[@JasonTheWatchGuy]

Now that is a brilliant shout

[@anthonyw7237]

Maen at least admitted it was a homage to a vintage Vacheron Constantin ​@@JasonTheWatchGuy

[@JasonTheWatchGuy]

@anthonyw7237 very true

[@jeanlefranc3817]

Patek is insulting their target audience by telling them : you’re a bunch of rich idiots with more money than taste.

[@JasonTheWatchGuy]

Couldn't agree more!

[@angeltoons818]

I agree with this video completely. Patek in my opinion is THE grail watch brand with designs that will outlast you. And this release is so bad it feels almost disrespectful to their heritage.

[@JasonTheWatchGuy]

It's completely abhorrent considering their classic design natures and usual practices. Who asked them for a square watch? It's like someone has ordered a Nautilus from Temu

[@alaa-eldin_hamdan]

Whoever signed off on approving the design and the production of this model ought to be exiled out of Switzerland.

[@edwintschopp1493]

Congratulation to Patek Philippe for winning the trophy "Fugliest Watch of 2024".

[@Thomas-vq5pb]

It’s horrible. Not because it’s new and innovative, because it’s a ripoff of the Nautilus. Philippe Stern should have sold the company instead of handing it over to his son…😅

[@PeopleDoingRegardThings]

dumbass Thierry will finally get what he wants, the destruction of the nautilus prestige. No one will want to be associated with CUBEY US after this

[@magstheonlyone]

I'll wait for the Aliexpress copy instead

[@JasonTheWatchGuy]

I'd probably just avoid it all together

[@renehernandez6905]

They have one already?

[@danny3522]

Think they have copied off temu

[@Musashi413]

Oh, look! The latest Invicta!

[@JasonTheWatchGuy]

Good comparison

[@Musashi413]

@@JasonTheWatchGuy And I own Invictas! 😆

[@mauricesoulis1590]

@@Musashi413 ya I agree with ya….so does all 28!! of my Invicta’s😂🥇🏆🕺

[@mauricesoulis1590]

We here in the states say “fugly”😂. Ya it looks like someone was high while designing that beast💩

[@JasonTheWatchGuy]

But surely if they were high, they'd have some more imagination!

[@mauricesoulis1590]

@@JasonTheWatchGuy there u go again with yer love of the TR/7! Shape of things to come my arse😂🗽

[@LordBurke]

I've been fancying a G Shock, but not at that money 😂😂

[@JasonTheWatchGuy]

Seems a little steep right? 😂

[@kanab22]

Totally agree Jason. Just a square case Nautilus. Why bother? Why not keep making the steel Nautilus that the entire world (apart from me) seems to love?

[@JasonTheWatchGuy]

Exactly! The worst part of it though, these are going to sell out and fetch premiums on the grey market simply because of press sites that have relationships with Patek and can't afford to be honest

[@jeffv3296]

I’m a fan of the quality, but not a fan of the look. I view Patek as being the top of the food chain when it comes to watch companies-so it pains me to say that. To me-it looks like a cross between a Royal Oak and a Santos 100. It looks like a watch that was designed to be a “hype” watch more than it does a watch that was designed to be elegant that ends up being a hype watch. The fact of the matter is that it is a sport or daily wear watch that won’t be overproduced that is from a brand that has strong demand. Ugly or not, I don’t see the market for it being soft.

[@JasonTheWatchGuy]

Unfortunately they'll still sell out and be completely hyped because plenty of news outlets want to protect their relationship with Patek. Let's just be honest, the design is lazy and completely underwhelming...Not what I want from Patek

[@balazskertesz5010]

This watch has strong "how do you do, fellow kids?" vibes. 😀

[@JasonTheWatchGuy]

Exactly that

[@alamy313]

I wouldn't put this watch down because I care about my reputation with Patek. With that said I see many people trolling this watch. It doesn't bother me in fact if people get discouraged from buying it. This will benefit the rest of the people who want to secure one of these watches. Late adopters who only accept change when it reaches hype levels actually pay the premium for being too late into the hype, while early adopters benefit from securing their watch early on. Being a Patek, it's not a matter of whether the watch will gain value it's just a matter of when (the moment and the frequency late adopters finally change their mind and accept the design of the watch which will happen eventually).

[@JasonTheWatchGuy]

But this is the issue, people will still buy it and hype it because it's a Patek. Just like they do with Rolex, AP etc. It's ugly as hell but it'll be a hype piece because it's Patek and any news outlet with a relationship with them will try to protect that instead of being honest, it's a lazy design.

[@crazycool1128]

it's a humiliation ritual: You sacrifice your time or even morality to climb to the top and earn big bucks only to be rewarded with an ugly watch

[@JasonTheWatchGuy]

Watch the Nautilus prices shoot up now

[@GEMSofGOD_com]

At this point, I don't even know who they milk. Clomage companies do more work.

[@JasonTheWatchGuy]

There are luxury micros offering way more...or luxury startups

[@GEMSofGOD_com]

@@JasonTheWatchGuy Many! Truth

[@hunterphan5506]

I’m surprised Patek didn’t redesign the bracelet for this release.

[@JasonTheWatchGuy]

Exactly, lazy in my opinion

[@mrpollopizza]

"Oh Kurwa" - Antoni Norbert Patek.

[@sweetcorn1968]

You are right to rant. It's bloody hideous.

[@JasonTheWatchGuy]

Couldn't have thought of anything worse

[@sweetcorn1968]

The Donald Trump watch?

[@NicholasSadlier]

It's what used to be referred to in the car industry as a "cut and shut."

[@JasonTheWatchGuy]

It's like a hummer of the watch world, with less personality

[@mauricesoulis1590]

@@JasonTheWatchGuy my wife was a big shot in the GM upper mgmt. dynasty in the 90’s to early 2000s-they were a good product then. Quite the embarrassment currently- We had Demos for years in the fam. Even Benyar watches were and r better than any gm stuff😂

[@mauricesoulis1590]

And in 2 weeks? I turn 65 n ordering a fully loaded Miata!🕺

[@glenncaukill1320]

It will be with a fortune on the grey market. I think Patek know what they are doing 👍. They will sell like hot cakes , well to the top Patek customers only

[@JasonTheWatchGuy]

It'll no doubt sell like hotcakes and be an inaccessible model. That being said, the less I see these, the better

[@glenncaukill1320]

@@JasonTheWatchGuy I never really liked the nautilus either really , . Prefer a nice Calatrava myself

[@nathanthebe6497]

1:26 Patek Neptune:👀

[@mauricesoulis1590]

I finally got it! For all us Yanks? This is the Pontiac Aztek of watches

[@JasonTheWatchGuy]

😂

[@daveho852]

seemingly they forgot what they wanted to do with Nautilus in the first place … to differentiate themselves from the crowd of square and rounded watches😢

[@JasonTheWatchGuy]

And now they've lost all inspiration

[@dunderhay9169]

You have it right Jason, it is horrible! Looks like it was designed by a committee so desperate to play it safe they didn't notice they had created an abomination. And the plain dial is boring to!too.

[@JasonTheWatchGuy]

I don't know how this has got to the head table and they've gone, perfect idea lads, let's double the price while we're at it

[@dunderhay9169]

@@JasonTheWatchGuy Anyone who buys one should be a laughing stock, but it won't stop them 🙄

[@JasonTheWatchGuy]

@dunderhay9169 I want anyone who buys one to have their hard drive checked because they're not right in the head

[@Sicarius888]

No wonder Rolex and Seiko designs are so popular and often homaged. So called high horology might have sometimes nice movements, but their watches are ugliness that people only like because of famous name, huge price and showoff exclusivity.

[@JasonTheWatchGuy]

It's even crazier that they're being praised by some of the press! It shows the sell outs

[@Area_man115]

Seikos get homaged?

[@TopTierTicker]

Haha love the UniDesign shout. That watch is looking really sweet right about now.

[@JasonTheWatchGuy]

100x cheaper than the precious metal variant, they've done well 😂

[@John-P]

You can't beat a good rant, I'll be cancelling my order tomorrow ,$80000 saved and the Alix sale only weeks away, and I agree with your comments that's one ugly watch.

[@JasonTheWatchGuy]

Perfect timing, you're welcome haha!

[@Area_man115]

Did you order it blindfolded?

[@davidperkins605]

Well said, Jason, i couldn't have put it any better myself 😂

[@JasonTheWatchGuy]

Someone has to say it!

[@rrich52806]

Just got a Chinese Lobinni Interlaken mini rotor that is amazing for $200 USD

[@JasonTheWatchGuy]

Love those watches, I had one for a while

[@garyh.2487]

I do like the way it looks on the wrist.

[@JasonTheWatchGuy]

I just can't get past that case

[@briancolyer8483]

It's definitely lazy and a bit offensive because they know people will pay for PP on the dial....seems like a Friday afternoon rush in the design office....🏴󠁧󠁢󠁳󠁣󠁴󠁿⌚🏴󠁧󠁢󠁳󠁣󠁴󠁿⌚

[@JasonTheWatchGuy]

I feel like the design office just took the last 25 years off

[@briancolyer8483]

@@JasonTheWatchGuy sadly so, it seems like a worrying lack of ambition....they're going to have to do better....

[@Penny2105]

No, bro, it's just your brain isn't used to the new design. As a watch designer myself, I will tell you that Cubitus is made to have a controversial beauty that will attract a lot of attention. Patek knows what it's doing very well, and since Cubitus was officially introduced, everything else in the world of watches fell into oblivion.

[@NCSheriff7]

You call this „new“ design? 😂it doesnt feel newish its just ugly.

[@Penny2105]

@@NCSheriff7 If it wasn't a new design then you all wouldn't be losing your mind.

[@JasonTheWatchGuy]

It's lazy, the whole point of the nautilus was that it separated them from all the other watch makers making square pieces...they've just made the nautilus square

[@Area_man115]

Hodinkee: fawn much?

[@dnhug]

I agree with you mate. I never liked any Patek watches, Rolex for me is the holy grail. Subscribed!

[@JasonTheWatchGuy]

I'm an Omega guy but each to their own! My OP 36mm is one of my favourites to wear though

[@dnhug]

@@JasonTheWatchGuy omega is my second. I only own watches from these two brands. Good taste young man! Looking forward to more videos from you. Best regards,Dominic

[@alaa-eldin_hamdan]

@@JasonTheWatchGuyMy man! Omega is our family brand and we love it.

[@timcameron9023]

Don't let A.I. near your high end design studio, you'll get this type of oddball crap.

[@JasonTheWatchGuy]

Definitely looks like some ChatGPT nonsense

[@matthewhowell1455]

If only it looked as good as a G Shock!

[@JasonTheWatchGuy]

I'll stick to my DW-5600

[@matthewhowell1455]

@@JasonTheWatchGuy It's the GW5000U for me!

[@DP185-h3x]

Ugly watch, then again I'll never be able to afford one anyway. Give it to me for free and I'll wear it very happily.

[@JasonTheWatchGuy]

Give it to me for free, I'll say the same thing and then sell it for something I want

[@samuelburton5576]

I personally think people are berating these watches in order to drive down demand so that they are easy to get. Good try, not going to work!! Watches are beautiful 😍😍

[@JasonTheWatchGuy]

No, it'll sell out and be a ridiculously expensive piece on the grey market...that doesn't mean it's not ugly AF

[@jamesstew4791]

Me thought it looked alright until me saw how massive it looked on wrist. Then me realized the dial doesn’t really match the case

[@JasonTheWatchGuy]

I just can't spot a part of it that I like in terms of design

[@AdamZbierski]

Honestly, i really hate design of nautilus, i think thats an upgrade, BUT terrifying thing is lack of new original design. This one looks worse than MUCH cheaper maen manhattan, which is more original, has unique and complex dial pattern for a tiny fraction of cubicus

[@JasonTheWatchGuy]

Maen comes from Pateks friends at Vacheron. The Royal Chronometer. It furthers the point that they used to be the peak of design houses...now we have this

[@SilverSpur1]

I made 216 Inventions, I am behind McMurtry Speirling and interior and drivetrain designer of Bugatti Tourbillon, I have 59 inventions in automotive industry, and 33 inventions in watchmaking (bronze watches, erotic watches, three brands, Robert Loomes, Nasa, Leica), I don't consider a Patek Product to be shit, Patek and Lange and Grand Seiko is second to none on the planet. The cubitus is a square design, masculine, with cut corners, I like the Gold Nomos Tetra, this is like Tetra but meatier rims. Infantery officers, mechanical engineers, tough men choose this watch. Patek is the only company with hand finish departments, 25 professions on the list wich you haven't even heard about. And I don't think you actually own a Patek.

[@JasonTheWatchGuy]

@SilverSpur1 you've completely missed the point here. I'm a huge admirer of Patek and always have been. If someone asked me who the greatest watchmakers are in the market, all considered, I'd say Patek. As mentioned, the finishing, materials, functionality is incredible, just like all of their watches. The design is lazy, pretty ugly in parts and not what I expect from Patek. I expect elegance, refinement and beauty, this is not it. For reference, before you prejudge, if I wanted a Patek I could easily own one. For me I'd happily opt for a Calatrava over this ugly ass cube.

[@SilverSpur1]

@@JasonTheWatchGuy audemars wasn't ugly same style 30 years long for you

[@JasonTheWatchGuy]

@SilverSpur1 are we talking about the Royal Oak? As a model they're fantastic, beautiful watches and robust in an elegant way, just like the Nautilus was

[@markfiori246]

You just don't get it. Name a high end luxury square watch? Santos. Ok. This is 100000x better than the Santos. I love the platinum blue dial one in particular. I wouldn't be surprised if in a couple months you love this collection. Whenever my wife gets a new haircut she hates it. Couple days later she likes it. This will be you.

[@JasonTheWatchGuy]

To me, it's lazy. I think this is just going to make me appreciate the Nautilus much more

[@PeopleDoingRegardThings]

You are stupid and have no opinions of your own

[@adir_i]

its not so bad... not amazing looking but not as bad. i am sure that once you will put it on your wrist you will say "it grown on me" :)

[@JasonTheWatchGuy]

Definitely not for me, one that I hope I'll never see

[@PeopleDoingRegardThings]

The one thing this watch will be good at is distinguishing the empty headed wannabes (who would slap a diaper on their wrist if it had a PP logo), from the people with brains.

[@jeffmagic32]

Maen plus subpar Ali brand.

[@antevrankovic4539]

the Time Teller is not all that bad =)

[@JasonTheWatchGuy]

Nailed it this time around

[@giuseppecapilli1954]

Nice CASIO.

[@wristopia4101]

I think its ugly too, but you think the Atelier Wen is a looker 😬

[@JasonTheWatchGuy]

It is

[@wristopia4101]

@@JasonTheWatchGuy It hurts my eyes! 😂

[@onemorewatchplease]

This was such an apple move by patek, you can do better patek

[@JasonTheWatchGuy]

How can they replace the Nautilus with this 🤢

[@peterrichardson9248]

Drinks coaster! Love it. The comment that is.

[@JasonTheWatchGuy]

😅 all I could think of while looking at it

[@felo6035]

I agree with you, Jason 💯. This thing is @ss ugly! I have some Invictas that are much nicer looking. But as the saying goes, there's an @ss for every toilet 🤣😂

[@JasonTheWatchGuy]

Worst part is, it'll be the hottest product for people with no sense 😪

[@felo6035]

​@JasonTheWatchGuy Oh, you know it 😅

[@mauricesoulis1590]

@@felo6035 shame on u!😂 None of my 28 invictas r more handsome than that! Cept’ maybe my 57mm Russian cage diver on a neon green Venom rubber strap😂 I have a 6 1/2inch wrist so I use it as my drink coaster🏆

[@felo6035]

​@@mauricesoulis1590😂🤣👍🙌

[@JasonTheWatchGuy]

At least you didn't pay $40k for them 😂

[@nedflanders3769]

Oh come on, it’s not that bad!

[@JasonTheWatchGuy]

It's horrific

[@PeopleDoingRegardThings]

yes it is

[@declanmcmackin4367]

Dry your eyes…😂

[@rc8rider]

It looks like a piss poor copy of a really bad Ali Express Patek homage.

[@JasonTheWatchGuy]

You've absolutely nailed it there to be fair!

[@samuelburton5576]

This guy will be the first one in line trying to get one!!!! Good try

[@JasonTheWatchGuy]

God no, the things I could spend $40k on

[@Killlbill.1]

I like it 👌

[@philippepeltier142]

Watch what they did to brands like Zenith or Ulysse Nardin 🤮🤮🤮

[@JasonTheWatchGuy]

Animals

[@bertusbob]

👍👍👍👍

[@3316xtendedmedia]

Nobody cares it's ugley, it's a patek. Got it?

[@JasonTheWatchGuy]

That's the issue! Get it?

[@3316xtendedmedia]

@@JasonTheWatchGuy Status is everything in life en.wikipedia.org/wiki/Conspicuous_consumption#:~:text=In%201899%2C%20the%20sociologist%20Thorstein,accumulated%20wealth%E2%80%94of%20the%20buyer.

[@bladerunnsss3829]

Don’t worry you look like someone who can never afford a Patek anyway. Stick to Woolworth bargain bin watches. Seems your level. You can always be on time for your job centre interviews.

[@JasonTheWatchGuy]

Look at you with your little action hero character as a profile picture. Absolute ming, probably never worked a day in your life you little tory bum boy

[@HonestWatchReviewsHWR]

I didn't know Woolworths sold watches. Have you picked up any good pieces from there then?

[@bladerunnsss3829]

@@JasonTheWatchGuy imagine the smell. Kek

[@jt.8144]

Can you afford a Patek? Do you own one? NO and NO. Then why complain?

[@JasonTheWatchGuy]

Have I handled Pateks? Do I admire them as a brand? Do I run a KZbin channel covering F××KING watch content? Absolute idiot.

[@bladerunnsss3829]

Normies really do follow the same talking points as everyone comes out with. If you think it’s ugly then you actually are saying the Nautilus is ugly cause it’s literally just a more square version. This really shows what sheep watch nerds are.

[@JasonTheWatchGuy]

I love the Nautilus, think it's incredible...hence why I said that in the video...you sound like a keyboard warrior who reads the title and just types whatever verbal diarrhoea that comes to mind

[@cecaju9516]

Future classic

[@seanhickling7340]

I know I'm in the minority but I really like it. If everyone thinks it's hideous maybe I'll get lucky and manage to pick one up dirt cheap in a sale 👨🏻‍🦲👌🏻

[@JasonTheWatchGuy]

Think you'll be beat to the punch by all the hype boys 🥲 be 2 times the price soon enough

[@laurent90210]

why would you sell everything you own, empty your bank account and then take out a $50K loan just to purchase this for your son? Stick with trying to save up the $500 needed for the tattoo removal procedures. innit?

[@JasonTheWatchGuy]

The point is, I wouldn't. Right over your head that wasn't it? Maybe you should be saving to go back to school or something because you're obviously an idiot