Thank you for this channel ♡ It's so inspiring! I just love your content so much! Thank you!
@AdityaMBharadwaj3 жыл бұрын
The funniest super cringe think was the ad on THIS video was Glow & Lovely bragging how they are not politically incorrect anymore! :'P
@AlexCattoni3 жыл бұрын
lol right? Marketing Director: "I know! Change the name and we'll be good!" WHAT?!
@AdityaMBharadwaj3 жыл бұрын
@@AlexCattoni Sadly, this is an Indian product, and the implications of such a product are far more than just racism in an Indian context. Colour of one's skin has a far different effect in India... though the general discriminatory undertone is universal.
@AlexCattoni3 жыл бұрын
Interesting. thanks for sharing!
@natashasurvivallady80213 жыл бұрын
Definitely the Volkswagen one, because of all of the background they already have, the sheer lack of foresight, and the social climate they released it into.
@AlexCattoni3 жыл бұрын
Agreed!! Like what the F?
@jacquelinedunn5362 жыл бұрын
I am shocked!! Because all I watch is Netflix and Amazon Prime, I never see ads. Truly cringeworthy!
@AlexCattoni2 жыл бұрын
hahah - right?!
@cindytucker12143 жыл бұрын
OMG! The one that got to me the most is definitely the toothpaste. A very close 2nd is the Volkswagen commercial. Alex, thank you for being you and shining a light on these things.
@AlexCattoni3 жыл бұрын
Of course! Thanks for watching!
@SarahWayte3 жыл бұрын
I know I shouldn't but I totally snorted with laughter at Giant Food's super spread booboo! Wow! Just wow!
@AlexCattoni3 жыл бұрын
Hahaha - I know right? BIG oversight lol
@Number9Cutie3 жыл бұрын
Wow, I can't believe Volkswagen's ad. That's insane!
@AlexCattoni3 жыл бұрын
So cringey
@jonathanlorio32653 жыл бұрын
This is the video I didn’t know I needed ❤️
@AlexCattoni3 жыл бұрын
YAY! :)
@soorajsnair122410 ай бұрын
The Fair and Lovely product issue was technically colourism. It's primary market, India, is rampant with stigma on the basis of colour. The ad basically promoted dark-skinned Indians to try and be as fair as their fellow Indians.
@gavinvandevenne8437 Жыл бұрын
the one stop guide to virtue signal
@Rapindustry993 жыл бұрын
Hey Alex! Thanks for this amazing video and I just have a quick question for you - How do you convience client and make them believe in your idea and opinions? I mean I was offering a service of about page copywriting. And when I looked my client website's about page, he had written everything about him and his qualifications but he didn't mentioned any benefits of hiring him as web developer, so I suggested him that I'll write another copy and you can use that one and can add your current content as a resume at the end of about page. But he said no and I know it will cause trouble in getting leads. So how do you handle such client who doesn't listen to you and they just want to get their job done. Even though you know that this thing that you're offering will work?
@AlexCattoni3 жыл бұрын
Ouch. That's kind of a tough one, there is only so much logic and reasoning you can give the client. If they are really stuck in their opinions, then it doesn't really matter what you say. Sounds like you need to find a different client who knows the value of great copy!
@JasperNomis3 жыл бұрын
Omg Darlie toothpaste is still popular. Whenever I visit Taiwan, it's still stocked in the shelves of every market. The motto is something like, "make your teeth as white as a Black person's." People genuinely believe that stereotype, because there are very few Black people in eastern Asia. The only time they ever see a Black person is when they are on a photoshopped ad or commercial.
@AlexCattoni3 жыл бұрын
Wow that’s crazy! Thanks for sharing your experience .
@siangrudu20623 жыл бұрын
I am from Taiwan, and yes we still purchase "black person toothpaste", the reason is that the price is cheaper. I can't really remember the motto, I was a kid:) But nowadays more people buy other brand of toothpaste. My parents still buy "black person toothpaste" tho, as I said the price is cheaper. the first time I travelled back to Taiwan with my Italian boyfriend, he was also surprised and laughing. wait a sec..we have whiteman toothpaste in Taiwan.
@JasperNomis3 жыл бұрын
@@siangrudu2062 It's both funny and absurd! Thanks for sharing your experience 😂
@newsletterswipe50223 жыл бұрын
That's great content from an experienced marketer. Love it.
@AlexCattoni3 жыл бұрын
I appreciate that! Thank you!
@yuvrajdadheech8733 жыл бұрын
Alex, I got you and your beautiful face. But I'm driving nuts for a simple thing. I'm making my own portfolio website, and I don't know if I should make multiple price templates or just keep a fixed price. Please guide me the mother of copywriting, show up!
@AlexCattoni3 жыл бұрын
I would suggest that you quote each client differently depending on their unique needs :)
@ximenapuentebahnsen44222 жыл бұрын
Amazing videos! what tools do you recommend to make videos as professional as yours?
@AlexCattoni2 жыл бұрын
Hire a video editor ;) I don't edit these myself!
@aporupashoowrob3 жыл бұрын
Excellent
@DemureSpectabilis3 жыл бұрын
Bad ads like these are a blatant reminder that more people from different backgrounds need a seat at the table, and when they have one, peers should listen to them.
@AlexCattoni3 жыл бұрын
YES
@Martin-gz4qn3 жыл бұрын
Everyone deserves a seat at the table. Black, white, Asian, Mexican, female, male, liberal, conservative, religious, agnostic, old, young, everyone.
@siubhangreen42553 жыл бұрын
Always love your videos, but just have to clarify, NZ (where I live) isn't really 'right next door' to Australia :) Never saw the Dominos ad so can't comment on it but I can confirm that Australia and NZ, whilst in Australasia, are two very separate countries. As for the other ads, oh dear, what were they thinking?
@edwinfndz3 жыл бұрын
We know they are different countries and islands but New Zealand is literally next to Australia. Am I missing something on the map?
@AlexCattoni3 жыл бұрын
Hehe thanks for clarifying! I guess it’s “right next door” for those of us on the other side of the world! Lol. I hear you though - I have similar sentiments when people say “Canada is basically America.” What! No we aren’t! Lol
@siubhangreen42553 жыл бұрын
@@AlexCattoni yes, lol, that's it exactly.
@siubhangreen42553 жыл бұрын
@@edwinfndz lol, maybe the map is deceptive. The quickest flight to Australia from NZ is nearly 4 hours.
@key_word_agency3 жыл бұрын
Thanks!
@digitalentity2723 жыл бұрын
I miss Aunt Jemima :( That syrup was the bomb.
@KiddJReap3 жыл бұрын
Awesome video! I wish we could’ve talked about Gillette... but I think that was back in 2019 lol
@AlexCattoni3 жыл бұрын
Haha yes that was the beginning of 2019!
@KiddJReap3 жыл бұрын
@@AlexCattoni that was one of the biggest marketing fails of all time lol
@lateral1385 Жыл бұрын
Alex Cattoni
@simonetjeinfriesland90323 жыл бұрын
Oh my gosh, how could Volkswagon be that blind?!
@AlexCattoni3 жыл бұрын
Right? Ugh.
@shrutidugar-webofwords46913 жыл бұрын
Definitely Volkswagen ad! What did they think about approving the ad? That it'll spread harmony?
@AlexCattoni3 жыл бұрын
I have no clue. SO BAD
@markotoole2877 Жыл бұрын
What do you think of all the negative press from BLM and their mishandling of donated funds? The cause was right, the mismanagement of donations, and violence within communities was not right.
@rapscallion97763 жыл бұрын
The fair and lovely product is a complex one; the target country for that values whiter skin, and is mostly unconcerned with the rest of the world trying to combat racism seeing as it’s not really a relevant issue there
@AlexCattoni3 жыл бұрын
I can see your point. Though just because it's not seen as problem, doesn't mean it's not a problem.
@qourtforjesus3 жыл бұрын
Say it Alex !! 🗣🗣
@drummermomcjs3 жыл бұрын
Flicking other humans is certainly not on the "how to win friends and influence people" list of advertising jargon that is for sure. Perhaps not writing ads that attack people in the ad is one place Volkswagon could start.
@AlexCattoni3 жыл бұрын
AGREE 👏🏻
@hawmex12 жыл бұрын
Too much taking
@jadfaris41192 жыл бұрын
It took 2 minutes to get to any substance.
@kelbybaca71903 жыл бұрын
Honestly, I can't decide which ad was the worst. They're all terrible in such massively impactful ways! If I *had* to choose, though, it would definitely be Giant's. Won't be buying from them! (And I don't think ever I have before, which I'm glad about!)
@AlexCattoni3 жыл бұрын
I know right! All SO bad.
@Mr_Gspot2 жыл бұрын
2:41 are there laws that are inherently racist?
@nastied3 жыл бұрын
Here for the 🥕
@wilhelmking12623 жыл бұрын
Another example of Jerries trying to be Rick. 🤦🏽♂️
@AlexCattoni3 жыл бұрын
Haha is that a rick and morty reference?
@wilhelmking12623 жыл бұрын
@@AlexCattoni it is. U watch? 😂
@AlexCattoni3 жыл бұрын
Haha sometimes yes 😂😂😂
@barbarawesola80783 жыл бұрын
OMG, who approved this type of marketing🤦♀️🤦♀️🤦♀️? I think this is a lack of empathy. Sad actually :(
@AlexCattoni3 жыл бұрын
It’s pretty crazy. It makes you think - how many people were involved in that marketing and NO ONE said “hmmmm something is off”
@lionheartmarket1303 жыл бұрын
yea thats cool... but if you want to suceed online than check out what your missing out on.
@clarkwyatt79093 жыл бұрын
Just discovered your channel and love it so far but your political opinions were the cringiest part of the video Volkswagen definitely had the biggest blunder though😂
@AlexCattoni3 жыл бұрын
Haha well not everyone will agree on everything ;)
@hishamshahar3 жыл бұрын
what's wrong with a whitening product? it is not racist. oh now people that wanted to become a bit fairer are racist? they do not have to change the name also. it is a bad marketing decision.
@AlexCattoni3 жыл бұрын
I'm not saying that each and every person who wants to whiten their skin is a racist. I'm saying that the product and "ideal" behind this concept has racist roots. These products are telling people that their dark complexions are not beautiful or worthy, and if they want to be valued in society then they need to lighten their complexion. You don't see the problem with that?