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Three cherubic schoolboys star in this commercial from Toyota’s long-standing marketing partner, FCB Joburg. They’re comparing the toughness of their fathers’ new bakkies. Of course, with the telling of each tale, the Hilux gets ‘tougher’ and ‘tougher-er’.
An eNCA special feature in association with FCB Africa. Celebrating 90 years of iconic advertising.
www.enca.com/F...