UNDER ARMOUR | RULE YOURSELF | MICHAEL PHELPS

Legacies like his are built over a lifetime like this. Michael Phelps returns for one last time.
It’s what you do in the dark, that puts you in the light. #RuleYourself #IWILL
soundtrack: The Kills “The Last Goodbye”

[@roger72715]

When u intentionally search for a commercial to watch on KZbin then u know they made something special.

[@aadityabhattacharya1631]

Yep couldn't agree more!

[@heykala9131]

Absolutely!💯

[@_lisan_al_gaib]

everyone should watch the nascar budweiser commercial for dale jr too

[@zizwajamesmauluka8742]

Literally what I just did😭

[@otheri9000]

2024, and I'm still searching for this vid for motivation

[@kmdsubs3148]

Sometimes commercials are works of art.

[@kilroywashere9343]

kmd subs this is one of those times

[@damianmcdonald7658]

kmd subs What a motivator this is.

[@pedrojunior902]

this.

[@josephsoza5250]

It smells like pot in there

[@adultcartoonsandcereal15]

Love this comercial, it help me beat depression...

[@lol6434]

"It's what you do in the dark that puts you in the light". Powerful quote.

[@madhurivyas7590]

Perfect....

[@mikespenceTHEGOATB]

HONKY! THE! BALTIMORE! BULLET! (BB)! HONKY! HA! HA! HA!

[@MusicismoreImportant]

🇺🇸

[@juliocesarramirezcabrera8193]

Lo que haces en la oscuridad... Lo vetan en la luz.......

[@MedScratch]

This has gotta be one of the best commercials I’ve ever seen.

[@zakwerdegar3754]

Jesus I know right! This commercial was a cinematic art piece.

[@nurashidnoormohamad3572]

Agree

[@justcallmeq8120]

Agreed you should see Budweisers for Dale Jr

[@AMilo-qm4ed]

you got that right, seeing this today for the first time....i got teary eyed by the end...and love that line, "It's what you do in the dark, that puts you in the light." wow. Award winning commercial right there .

[@mikek545]

Under Armour | Rule Yourself is pretty amazing as well

[@shilohsums3061]

I'm a swimmer myself and when I saw this I literally cried because for most swimmers growing up he is your idol

[@diro3745]

And for the non-swimmers he's also an idol, I was a kid's swimmer, but afterwards I dedicated myself to the MTB downhill, and he's still my inspiration.

[@chillzonemaster4553]

Full agreement, he inspires me to push on whenever it gets tough in the water and out.

[@Sean-rn9kw]

Cried? relax

[@dedelms]

as an athlete in general michael was the greatest inspiration for everybody, many people say beijing was his greatest gig, but for me RIO 2016 proved that he was the greatest of all time.......in any sport

[@vikramkoppikar4677]

Yup. Same here

[@upwardnorth]

I tend to come back to this every couple of years after hearing this song. Man, this is so freaking good.

[@rotsu2108]

This can really pass as a trailer for a Michael Phelps biopic.

[@samelgore7575]

This ad should be a contender for "the best Ad Ever".. It should be taught in "Ad Making Schools" as how to make an ad that leaves a lasting impression. In my case it gave me chills and rush to put on my UA gear.

[@jackpo1030]

Can't say better. Totally agree

[@VegitotheUlitmatesaiyan]

That just means you're a sheep

[@sj19991]

@@VegitotheUlitmatesaiyan you are not any different from any of us. If you think you are, then you are delusional.

[@markus9543]

Its actually being taught in marketing schools right now :)

[@ololo9724]

I keep thinking about this about after I watch it

[@agda11]

It is what you do in the dark that puts you in the light True

[@carlosrincones5560]

This commercial has more substance than most mainstream films now days. Beautiful.

[@raphaelverde4571]

also more substance than the drugs

[@jamielogan7906]

I think about this commercial A LOT. After every run, every time I push myself. So powerful.

[@lukefonseca7790]

Same :)

[@zakwerdegar3754]

The "rule yourself" at the end gave me chills

[@ashuzguitar]

I will \/,

[@griffin__sutek4958]

1:00 highly underrated shot and I would argue the most important in the entire commercial. We see his coach and (I would assume) his friends/family/audience through the water or through the lens of what his life is built around. Very powerful, especially if you’re in the sport and realize the effect it has on your social/personal life

[@peterplot2931]

OMG that's what I thought when I watched this! …

[@peterplot2931]

also the choice of music is such a perfect fit. Idk exactly what it is but the first part obviously sounds similar to the kind of acoustic filter that you have under water

[@rccullen16]

Its not underrated my friend, most people recognize this as the most introspective shot of the entire commercial. lol

[@charlesf.3787]

His scene looking at the pool full of leaves is also very impactful!

[@ducky1951]

I personally feel that the shot after it is more important, we see him drowning in the work he has done. he cant possibly stand to keep bottling up all his pain, and cant take the constant routine of training 3 times a day every day for 6 years.

[@stormy4358]

So much goes into sports than the average person realizes. Straight dedication

[@Dayron97]

I come back to watch this ad atleast 5 days every week, sometimes multiple times a day. It's often the first thing I see in the morning, and reminds me of the importance of doing the monotonous tasks, every single day. This tradition is only 4,5 month old and will likely live for a very long time. Rule Yourself.

[@michaelmiddleton2413]

Lol chill

[@ivanmichaels7518]

People don’t see the sacrifice, and for him it was more immense than most people can even imagine

[@joshtheman429]

The shot of Michael just standing and looking at the pool with leaves👌

[@JasonMcGhan]

this will forever be a favorite ad for me. i've come to this so many times.

[@dhairyajindal3179]

Who's here after captain Sinbad's video?

[@allenjhonesjoseph1058]

lol me'

[@Twtgod]

This is the reason i search for it

[@militoarturo]

me 3

[@theswarajdeshmukh]

Me

[@sylvr12]

yessir

[@danielshils3475]

I’ve been watching this since it came out, why am I still here?

[@kg8063]

Not just the best swimmer of all time, but a good human being. And not full of himself like so many others. Love you Michael!

[@funkyed985]

powerful commercial when you consider Phelp's personal troubles, and the incredible volume of work it takes over a lifetime to win even one Olympic or World swim medal.

[@amandasmith8932]

Does anyone else use this commercial as motivation to go to the gym?

[@luisnathan3278]

Me amanda have darkest moments years ago, and now that i know it that is my last chance to compete in some kind of high level basketball tournament because of my age. For the last three months i push myself so harder like never before, and see this video before training because that's it is the last time no regrets

[@Armafunk3000]

@@luisnathan3278 pure motivation brother

[@stefanmusaki8881]

Law school for me

[@JoseMiguelLoor]

to get in the pool

[@mertagaoglu5284]

i was the weakest kid in my swimming club...Till i met him,my idol.He didn't just show me how to be good at swimming, he showed me hardwork, discipline, passion and most of all, love.. We will always love you michael, even if ur retired...I watched this commercial in 2016 when i was a kid, but now im the best swimmer in my city because of him...

[@Sports21all]

This remains one of the best ads out there.

[@hellboy1976]

That he paid off on this spot, with his final Olympics achievements, makes this all the more incredible to watch. I still get goosebumps watching it...

[@deetanzi]

Phelps is by far the greatest swimmer of all time

[@BL-gt5cp]

This is beyond any comparison with other ads. The choice of shots, music, deep meaning that goes beyond one sport but rather pertains to life philosophy, causes chills, watery eyes and captures that spirit you want to embrace. Really makes you want to have UA gear. Ad making level World Champion.

[@JayJayMiraculum]

I saw this once when it came out and I still remember the brand, the song and the message. This one has had more impact on me than most other things I ever saw.

[@sorry_not_sorry6410]

This is so strong. Watching this each time I feel weak or tired during study in medical school

[@tommypaul6654]

I swear im doing the same thing

[@NestorMaravi]

One of the most powerful commercials I have ever seen. The 🐐 of swimming Ladies & Gentlemen.

[@apaladinoflight305]

The music, the raw emotion displayed by Michael and his determination to succeed, all collide to create this short but impactful piece of audiovisual art; this ad definitely highlights the importance of hard work and discipline

[@justinvaage]

This has been one of the only times I've clicked on an ad, and then played it again.

[@anshultech]

Probably one of the best commercials ever made.

[@BossFinale]

Blood, sweat, and tears. I keep coming back to watch every couple of months. Majestic.

[@dearpioneer4458]

He is amazing and wow he looks so incredible with a short beard.

[@halofreack123]

I come back here from time to time only to remember myself why i am doing sport. It is the most motivating Video i ever Seen

[@nickolaskeller1143]

I cry every time I watch this.

[@it1533]

That's how a champion is made

[@andothers]

Es una pena que haya pasado este tiempo. Creo que nunca volveremos a ver a un Bolt, Phelps, Messi, Cristiano, el Big 3, Jordan, Kobe, Alonso… A veces con tristeza pienso en que la edad dorada nunca volverá 😢

[@kentlarsen5834]

This video speaks volumes. Michael never says much but he doesn't have to, he speaks through his dedication and sacrifice, plus I can see it in his eyes. Michael and the pool are one, we are so blessed to see Michael and his unbelievable ability. Thank you from all of us.

[@kidproduction6720]

One of The greatest athletes of all time

[@Storm-kq4hb]

the greatest swimmer thats for sure

[@KBrown2345]

If we were to compare Michael’s achievements with Usain Bolt’s for instance, it’d be like Bolt winning Olympic gold in 100, 200, 400, 800 and 1500. A tough question though - who’s the greatest athlete of all time… Steve Redgrave / Michael Jordan / Eddie Merckx / Mat Fraser / Tia-Clair Toomey. Who knows!

[@michaelgiangreco7196]

I would listen to this commercial every day when I was younger. It spoke to me and motivated me, now finding it again years and years later, I have that same feeling again. For me this is one of those pieces of art in life that are so special and will never forget. I hope it touches someone else in the same way. Thank you whoever made this.

[@Jugyimus]

The best ad ever. Point blank period. Gives me goosebumps and shivers down my spine every damn time!

[@aaronbreeds5132]

ok take it easy best ad ever lol its a good ad

[@marredcheese]

@@aaronbreeds5132 Ooo, do you know of other great ads? Please share!

[@marcelar.2049]

That shiver at 1:09 killsss mee 😭😭 GOAT 💕👏

[@brandonsavitski]

The beard sets it off as well.

[@tamerlanahmetov5007]

*Marcela😍😘*

[@adriansomor]

@ReefMyer HD Greatest of all time

[@aaronbreeds5132]

i think its a shutter of cry, not a shiver of cold... bit sad to see it go

[@raphaelverde4571]

GOAT indeed

[@lucasruizs]

Still motivating me.

[@lakiahaughton3613]

Ijs idk wut year it iz but Allll ik is THIS is Still byfar One of the Hardest & Dopest Under Armour commercials I've EVER seen F'real...PERIODT aka Michael Phelps the Legend tho!!!!!💯💪🏽👑🏊🏻‍♂️👑🔥🔥🔥🔥🔥❤️🤟🏽❤️

[@MeowMixer663]

So underrated. I keep coming back to this for inspiration.

[@theton8900]

The best commercial ever ! Amazing ! 🥹

[@jlinblazin]

Watched this back in 2016, sometimes I still revisit. Swam year round for 11 years and in college. This commercial is a masterpiece and thank God got Phelps for putting swimming in the spotlight. Greatest Olympian EVER

[@williamb.j.blaskowicz.5664]

TRULY,TRULY ALL ABSOLUTELY BEYOND UNIMAGINABLY UNIMAGINABLE TRANSCENDENT TRANSCENDENTAL TRANSCENDING BOUNDLESSNESS LEVELS OF AMAZINGLY AMAZING AMAZINGNESS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@williamb.j.blaskowicz.5664]

JAEDEN ABNER D'SA.

[@losstaff3721]

The Best Commercial in HISTORY. PERIOD. 🙌🙌🙌🙌

[@Fridate]

Still gives me goosebumps 🗣 TO THIS DAY!

[@kevgibb24]

Right! Same here! 😤

[@brittneyking4284]

@@kevgibb24 same bro so good love mp 🙏🏾

[@StGeoRUSH619]

So true... it's what you do when no one's looking; when you push yourself even without an audience... that makes greatness... 4-ever the GOAT >>> Michael Phelps

[@marcomilano6486]

Such a wonderful piece. Such a great human being and athlete

[@kaito9907]

cant say ive searched for many commercials but this is great

[@user-xo2hz1uy8b]

Chills. Every time.

[@irenafields3324]

Even Michael’s commercial is the best! Love you and all the Joys that you brought to us. Success always! You represent the USA so beautifully with hard work and exceptional talent. ❤️U and the 🇺🇸🇺🇸🇺🇸

[@waterbender9939]

We all have been in the dark, now it's time to put ourselves back into the light.

[@trixefirehorse]

was just thinking of this ad and came back to re-watch. it still holds up. still incredible.

[@onuraliben]

that was wonderful tagline. great cinematography. still watching it.

[@user-oy3sr3uc7n]

this is the best commercial of under amour to me

[@claudiomarcos1421]

Simplesmente o maior atleta olímpico de todos os tempos! Maior nadador da história! E um dos maiores atletas de todos os esportes reunidos

[@julianposadas2450]

Phelps is a legend

[@AMilo-qm4ed]

this has to be the best commercial that I have ever seen..... well done, Under Armour.... ;)😎💖🏊‍♂️

[@jeanpauldesdier445]

These should be a movie!

[@zameerosman5886]

Phelps is the greatest swimmer of all time. The greatest there ever will be.

[@21Jin21]

Watching this makes cupping time a little less painful

[@claudiomarcosdasilva4046]

Maior atleta de todos os tempos, incluindo todos os atletas de todas as modalidades olímpicas e não olímpicas! ! O maior e melhor atleta absolutamente o melhor.

[@TheDigitalCafe-di4ey]

Saved under "best ads"!

[@patriciawrobel542]

best advert with the best soundtrack

[@LicJavierBettencourt]

Music, images, words, really piece of art

[@Rt5013]

This ad help me to transform my body again and train more and more last year whole summer. Such an inspiration

[@EduardoPerez-rf7ie]

There is Discipline and then there is Michael Phelps.

[@idrisnewton4552]

I play this during my night runs. Great job to their marketing team. I absolutely love this.

[@MrPoseidonbcn]

Proud to be a swimmer. All that pain and sacrifices each day made me who I am today. Poseidon’s kids never give up. ❤

[@akashnimare7709]

It's what you do in the dark that puts you in the light. No replacement for hard work. This vid is my pre workout :)

[@jackpo1030]

One of the best commercials ever made!

[@lucio5698]

El arte en su máximo nivel, transformado en una propaganda para el nadador mas ganador de la historia, Impresionante.Saludo desde Argentina.

[@josepelaez3223]

A short film masterpiece

[@alexkizer639]

This ad makes me want to conquer the universe.

[@bernardotavares1163]

Amazing!

[@nandspeartree7263]

Love this.

[@Fed-np9ez]

The best thing about sports is that it's never just about talent. When it comes down to it, it's about who wants to win more, who stays up the latest, who was the first to the practice sessions, who never gives up, who keeps on going, who loves the sport most to sacrifice everything.

[@tobiasvolz2302]

it's absolutley great

[@the_StennisFactor]

This is probably the greatest commercial ive ever seen.

[@GrowthGuided]

That was a beauty.

[@ethanaugustus6039]

Coming back to this every day for motivation.

[@lakicia30]

This is one of my favorite commercials. ...and with my favorite athlete

[@mate3891]

Just amazing❤️

[@user-wf7qo9hq1i]

i quit mma for swimming because of this ad :)

[@akindallmagnum]

Still love this! Motivation!

[@motttamottta]

what a powerful piece of cinema indeed!

[@j.k_mint5083]

After to see this commercial I cried... I continue swimming... It's my LIFEEEE!!!! Thanks Under Armour ❤️🏊🏻‍♂️🥇🤩😭

[@Hagser]

Very inspirational.😇😊☺️

[@studyinczechia]

Brilliant!

[@luisalejandrobaenamarin6676]

I have this on loop.

[@09amaze]

Perfect 👌

[@ehmehhuh]

one of the best ads ever made

[@RealKalEl]

I still search this video and watch. Very inspiring

[@MDASHRAFULKABIR]

Amazing