The Complicated History of Chanel Beauty

Coco Chanel began her beauty empire with Chanel No.5. But did you know it started as a gift with purchase and consequently was heavily based on another perfume?
This was the start of the Chanel Beauty empire that saw Gabrielle Chanel grow to become one of the richest and most famous people in the world. At least that was until her extreme views caused her to lose it all; even becoming private labelled before her death.
So how did it come back from the cosmetic graveyard to being one of the most respected makeup brands on the market today?
Chanel Fashion Video: • Chanel Has Fallen
Fashion Channel: / @understitchyt
Patreon: patreon.com/understitch

[@c.w.8200]

I can't help but laugh looking at pictures of my mom at 40, she spent thousands every year on designer skincare brands but I got a much better result by just sticking to my 50 SPF Nivea sunscreen for 20 years.

[@VioletFem]

It’s truly remarkable how Chanel has completely revamped their image.

[@jeanneobbard]

I had to unfollow a certain channel because of the constant denialism and retconning about Coco Chanel's history. I think it's so dangerous to pretend that she was someone other than she was. Thank you for your well-researched work!

[@vivdoolan6846]

Chanel no 5 is literally the nastiest smelling perfume out there.

[@lizday3067]

So interesting, thank you!! I recently saw a Reddit thread where people discussed if supporting Chanel brand is still highlighting anti-Semitism. Your breakdown of the history proves that the company has moved far past Chanel's original influence. Their products have such a lovely fragrance - it makes it fun to put makeup on!

[@Greeneyespinknails]

Gautier launched a makeup line for men in the mid 90’s. It was discontinued in the early 2000’s

[@Adovian_]

7K for a bag that’s now made worse than it was 20 years ago for 2K is just highway robbery. Amidst a pandemic no less. Nvm 90% of ppl purchasing are not even Chanel’s intended customer to be quite frank.

[@miss_bougie6653]

Karl Lagerfeld really is a miracle worker! In many ways he truly does embody Chanel herself. This rebrand is remarkable, thank you for this video!

[@abbysc417]

This channel should absolutely blow up, the quality of the editing and research is amazing!

[@roraundercover]

I never knew Chanel had such a crazy history! It’s amazing how they revamped it even after all the controversy.

[@alantes]

Jean Paul Gaultier is the fashion brand that first launched a makeup line for men - Le Male. Decades before Chanel.

[@PatrickLetrondo]

Thank you for adding the years at the bottom it's super helpful! Love these video essays.

[@WelcometotheMuseum]

That is such an elaborate research 👏🏼👏🏼👏🏼 well done!

[@nathaliefernandez2014]

Not even a big makeup or fashion person, but you do such an amazing job in research that I had to subscribed bc you made it so intriguing. My only critique is placing the sources somewhere so we can read it directly. I can def imagine students citing your videos and articles.

[@aphantaxia]

I love your content ! I’ve always loved learning about the beauty industry and watching history videos. Now I get to do both ❤ You deserve way more subscribers

[@kateaye3506]

I've loved Chanel fragrances for almost 5 decades. I am relatively new to their skin care, but am long familiar with their makeup. You are right in that nearly all products in the beauty side are consistently good, reliable and trust worthy. There are no doubt better products in each category than Chanel's, but I can walk into a store, buy an item that I think will suit me and walk out knowing the product will perform beautifully for me, even without trying it on. I do not have that fear of taking a gamble, like I do with other brands that introduce and discontinue products constantly. Of I go to Beijing, London or Buenos Aires, an eye brown pencil I ordinarily buy in Melbourne will be the very same product at pretty much the same price. That keeps me going back to Chanel.

[@lucretiaisom987]

Thank you so much for this series, I found it informative ❤

[@Anne.T.Heroine]

I came upon your channels today, and I just binge-watched a ton of your videos. Great job on this channel and your understitch channel ~ really smart, informative and interesting. Bravo! 👏👏👏😘

[@anhdinh692]

love your voice and clear video organization!

[@katedonnelly2224]

So fascinating, absolutely love your channel ❤