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Dave Buonaguidi will be talking about experiences that have guided him through his life and career, and how to find your purpose in life, even if that means a dramatic changing of paths. Also, he challenges the 'taboo' nature of changing your career path at a later stage of life. Dave Buonaguidi, AKA Real Hackney Dave is Hackney-based artist who combines the visual and verbal language of advertising and propaganda with unique imagery and materials of found objects and ephemera.
Dave employs a reactive approach to his art, using screenprint and his bold typographic approac to push the boundaries of creativity and respond to cultural subjects and events in almost real time, as if a publisher going to print. Through his considered juxtaposition of known and unknown, he hopes to incite an emotional connection or reaction with the viewer.
Before becoming an artist, Dave worked in advertising for over 35 years, co-founding several creative agencies including St. Luke’s, 4Creative and Karmarama.
In 2003 he created the iconic MAKE TEA NOT WAR poster for the anti-war march. It now is part of the collection at the V&A and hangs in the Trento museum of modern art. He also played cricket for Italy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx