How Movie Trailers Manipulate You

In a world where movie theater attendance has slumped to a 25-year low, more people are watching movie trailers than ever before.
These promos are “that one form of advertising that you actually want more of,” explains Jon Penn, CEO of the National Research Group. And thanks to an increase in online availability, they’re also easier to find, watch, rewatch, analyze and share theories about.
This trailer boom has lead to an increase in the number of trailers being cut and a robust job market for professional trailer makers. More work can mean more competition, too, as a studio will often hire several vendors to work on the same trailer, picking their favorite as the face of their film’s campaign. That means trailer makers are constantly one-upping each other to be the most eye-catching and innovative of the bunch.
“We’re constantly hustling,” says Carrie Gormley, president of Theatrical Advertising at Create Advertising, one of over 100 “trailer houses” operating today.
It's having an effect on the milieu. Trailer industry mogul Mark Woollen says that these days, “trailers have become their own form of entertainment” that can be enjoyed “the same way they listen to a song."
In fact, there are now premieres, critics, and even a version of the Academy Awards, called The Golden Trailer Awards, focused solely on trailers.
VICE News attended the ceremony to find out what it takes to craft two minutes that will make you laugh, cry - and maybe even cough up $15 for a movie ticket.
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[@VICENews]

“Trailers have become their own form of entertainment” that can be enjoyed “the same way they listen to a song." WATCH NEXT: Hillsong Pastor Carl Lentz Wears Supremes And Is Friends With Justin Bieber - bit.ly/2LpFKaK

[@jb34304]

It would be nice if Vice did a follow up with the creators, and had them watch this feature. It pretty much includes everything they hate about movie trailers hahaha... "Crimeland: Cops of Los Santos | A GTA 5 Machinima"

[@Axenicsecond]

VICE News Hi. I’d love to know the name of the song playing around 6:29.

[@finalelement3296]

hey douche. I want you to go deeper and get real. But I guess it could be hard as you become famous the more ignorant you be. So anyways www.thegreateststorynevertold.tv if you are human you can thank me later. Personally I would not give 2 shits.

[@jb34304]

I'm not sure if you are speaking to me or not. But here are a few things to take into account when you want someone to reply to you: 1. Don't go out of the gate insulting someone. Saying "Greetings Douche-bag!" And proceeding to kick them in the balls. Don't expect a peaceful handshake afterwards. 2. Expecting them to put significant effort into something in an attempt to have them change their point of view to yours will not happen. Give concise argument about what you are trying to get across. 3. Saying you don't "give 2 shits" if someone does something you ask of them or not, just goes against everything you just said. To conclude this argument, there is a better chance of you throwing a snowball into hell and it arriving in the 9th circle never-melted. Unless you are already there, of course...

[@theendboss4849]

It's all another form of MK-Ultra mind kontrol..

[@dawidnoel2393]

Whoever worked on Suicide Squad trailer should get an Oscar. They tricked sooo many people into watching a mediocre film...

[@FilmShiz]

Mediocre is being generous.

[@0ooTheMAXXoo0]

What? People didn't like any of those trailers... Whomever saw it, saw it despite the trailers not because of them is the conclusion I would reach. Only certain films with a built-in fanbase get huge numbers. If it was the ads then many more films would do well at the box office.

[@jerrygodeep4787]

0ooTheMAXXoo0 you don’t remember then because the trailer hyped everyone up

[@EsquilaxM]

@@jerrygodeep4787 the joker parts had me very hyped, I agree. Best trailer that duped audiences that I can thinking though Was The Green Lantern. I personally wasn't, I recognised it looked awesome but I just didn't believe Green Lantern could be a good film, but others were.

[@TheRedArrowExpress]

They also ended up cutting the movie itself.

[@peblezQ]

The guy at the end said it best. "I have better experiences watching these movies without seeing the advertisement for it first."

[@0ooTheMAXXoo0]

Trailers just make films look like they are way worse than they actually are. Maybe 1 trailer a year is actually complementary to the film it supposedly is advertising.

[@1Dreamking]

The best experience comes if you happen to find a movie you know nothing at all about beforehand. A movie that slipped under your radar so to speak and then you watch it and then you get the best experience because you have no previous relation to it in any way.

[@pandalandalopalis6515]

yeah...... but then you dont know about the movie so you never see it............

[@1Dreamking]

I usualy know about a movie I want to see 1-2 year before it releases. But a few films goes under my radar and I notice them first when they premier and that is even a better treat for me. There are a lot more ways to know about movies that are to come than trailers.

[@Archimagus]

That happened to me with The Matrix I was in boot camp during the whole trailer period for the movie, so I had no idea what the movie was even about. One of my class mates in A School after boot camp suggested we go see it, so I went. I was so blown away, it was amazing.

[@EricChamplin]

I knew a LOT of work went into making a trailer but I didn't know an entire industry was built around them. So cool!

[@snigdhabharadwaj3591]

In the movie 'The Holiday', this is Cameron Diaz's job. I think she has this type of company. That's how I knew they existed but never knew they had their own award shows!

[@maibalanay7360]

Everyone suddenly a trailer critic now lmfao

[@aidanrogers4438]

So these are the people who reveal too much in the trailers?!

[@mistercasual4201]

Focus groups always pick the trailer that gives away more of the movie.

[@brixan...]

+

[@Stewbular]

Batman Jr. Or make a trailer of an excellent film look like a schlock Hollywood waste of time

[@rdecredico]

No such thing. Spoilers are bullshit. The more people know the more they actually want to see.

[@Jaschka15]

Bullshit. if you have watched half the movie in a trailer like jurassic world 2, you dont want to spent 15 bucks to see trailer part 2

[@petitio_principii]

There should be also a Golden Raspberry award for bad trailers. Those who make you think, "okay, thanks for giving me this full summary of the entire movie and spoiling even the conclusion and major twists and everything", those that try to sell you the movie as something very different from what it actually is... there are probably other possible categories.

[@jokerjjg]

I have to admit it. The Suicide squad trailer tricked into going to see that mess of a movie.

[@chriscorley6478]

I loved Suicide Squad. Great cool movie, and better than that pile of overhyped shit called Deadpool 2.

[@harmankang6468]

Chris Corley no it’s not

[@judas3089]

@@chriscorley6478 the worse take i've ever read. You won.

[@genevievecai]

Lmao I got that trailer as the ad on this video

[@yhb4682]

@@chriscorley6478 Couldn't disagree anymore.

[@lucasl799]

"If you have an explosion, you can put in the sound of an eagle." -Ryan Foster, the most american person to ever live.

[@loafofuraniumfreshlybaked569]

Except the "explosion" is a wave hitting a building and the bird you're hearing is a hawk... Then again, this level of fake is very fitting for America.

[@kronhertz4956]

Also another trick that professional trailer makers use is using deleted or cut scenes that are not in the theatrical release. I can't count the number of times I was duped into watching a movie just for a scene that never existed in the final cut/release.

[@xxxaragon]

that's part of the problem of how these things are scheduled nowadays. they literally start producing the first trailers when the movies isn't even finished. so they work with what they have got so far. which of course can lead to these scenes not appearing in the final movies.

[@miniclip1162]

like they said, sometimes they work on these trailers for years

[@JohnSmith-td7hd]

Yeah! Or taking the audio from one scene and putting it over the video of another! Or editing a scene to make the actors interact differently than they did in the movie. Or slowing a scene down to make it better than the actual movie scene.

[@flanaggenwaters]

I honestly have never noticed this except in Incredibles II. There was a scene shown in the trailer that was shown slightly differently in the movie (which I'm glad about because there was an audio in the movie that wasn't in the trailer).

[@ZombieWilfred]

This actually got the producers of Suicide Squad sued in the UK because of how little the joker actually turned out to be in the movie, I believe...

[@2flowers116]

Oh so one guy doesnt make all the trailers? Couldve sworn it was just one guy theyre all the same

[@undergroundindy]

They're all just copying each other

[@JohnSmith-td7hd]

Hahahaha! Either that or different people spend months and months finely tuning trailers that all end up coming out the same anyway. Your explanation is much more reasonable :D

[@BadActingWYIM]

lol chill

[@Schixotica]

I think most in the comments are being way too hard on these people. You’re asking a salesman to be honest, reserved, and measured when there’s a line of other salesman ready to pull out every trick in the book, it’s a cutthroat business like any other. Their job is not for you to enjoy the movie, it’s just to sell as many tickets as possible. This can and will not change. These cliches and annoying techniques are used because they are undoubtedly what is most effective or they would not be used. Once you accept this you can watch this as an interesting look at what appeals to the lowest common denominator, and be happy that you are not in that category.

[@Thesmus]

Trailers are best when they show you how good the movie is and what is the movie about, not show you all the clips in the movie that you will no longer be bothered watching the movie because you already know what will happen. Come on, they could do better.

[@Thesmus]

Also based on your comment, you are fine living in lies..... we don't

[@CouchLock]

@@Thesmus I hear you... but I've come to the conclusion that lies are everywhere (trailers, commercials, news, politics, religion) and they aren't going away. To fight them is to fight human nature. So i just avoid the lies I recognize (like a shitty overproduced trailer) and advise others do the same.

[@icydragon68]

Every trailer has that mechanical fart from inception now

[@jpgapostle8490]

IcyDragon68 really though it's hilarious at this point

[@mssonoma1]

and its so sad, because Inception still did it the best

[@Maniahg]

Yup so true! It's almost like we're still stuck in 2010.

[@LiamTaylor992]

If there's a film I want to watch these days I don't watch the trailer. They're more like a mini version of the film than an actual trailer

[@Sarcastic_Asmodeus]

Hate when they do nut punches with special effects or those forced laughing parts of a movie.

[@evelynmariasaravia8888]

But, "that always works" 3:26 lol

[@LegoLogicalWithJosh]

I hate the minitrailers that happen before a title card that tells me I’m about to watch the official trailer for something. They are so dumb and distracting as they ruin the entire trailer’s pacing.

[@DavidS-Videos]

LegoLogical They show what are potentially the best bits and so you already know the climax of the trailer :(

[@barkboingfloom]

If someone is singing "I Wanna Be Sedated" in a somber, quiet tone I think they're already sedated.

[@hankhillsdisappointedsigh]

These are all the things that make trailers seem repetitive and obnoxious... "jungle cat goes ahhh...ads to the cool factor.." Lol no, it does not.

[@j.baldwinwasagenius...7575]

Sean 😂😂

[@evelynmariasaravia8888]

Loool!!!! You can also see the guy beside him cringing or something xD 2:57

[@guacamolework3918]

Am I watching Vox now ?

[@AmalDevYT]

Guacamole Work Same Feel

[@Diddancing]

Ikr, I was like this is the kinda shit you leave for Vox, lol

[@ih8thinkingofnames1]

Lmao not until i read this comment did i realize it was vice

[@guacamolework3918]

Samuel Elguera, 😁

[@egodeosum]

You know when I saw your comment I realised I wasnt sure and had to check myself. It's pretty Voxy, but then again vox does have a few hipster on an adventure holiday videos.

[@markwedzielewski8186]

7:40 please remove bumpers forever. If I’ve already clicked on your trailer, I’m watching it. If I’m in the theater, I have to watch the trailer. Just like reading a plot synopsis of a movie, having a trailer for your trailer embedded in its beginning ruins the suspense of it (looking at you, Venom trailers and SpiderVerse teaser)

[@prezroll]

The bumpers are more for KZbin ads where you can (sometimes) skip the ad after 6 seconds. So they try to pull you in with that bumper.

[@thealjohnsonshow2188]

@@prezroll Agreed.

[@jeevajacker1807]

1:58 rising 2:21 power down 2:36 interesting sound 3:23 nut punch 3:44 trailerization 4:10 moody cover 5:36 click click boom

[@1337BananaL33TVostok]

I just cringe at trailers nowadays...

[@DiePoente]

People call everything cringe nowadays...

[@davitof]

knimren cringe is actually pretty mild. Today's movie trailers make me puke if I am accidentally hit by one. They make a family drama look like an action packed thriller. So often they misrepresent the message of the movie. Not really surprising. Trailers are just ads.

[@Wee-Snaw]

knimren, I agree people do call everything cringe nowadays. However Tranquilizer agent was right by calling these shitty trailers cringe because that's exactly what they are.

[@Noirora]

I cringe at reaction trailer vids

[@mohammedjawahri5726]

I'm choking WEH.WEH. these trailers give you second hand embarrassment? Wtf

[@emeyerls12]

The best thing about trailers is you don't need to pay to see a movie anymore. Like Geostorm, watch the trailer, it's better than the movie and you don't have to waste $10 to see it.

[@carlab30]

Exactly that’s why the theater attendance has dropped while trailer views are rising

[@matthewskullblood9778]

I watched the movie just download

[@CaptDF97]

I fell asleep 20 minutes into that movie, Gerald Butler’s boring acting didn’t help either 😪

[@velvetamore]

The revenant trailer was so intense with Leo’s breathing it really encapsulated the intensity of the movie

[@drea2053]

Probably the most effective (for me) trailer I’ve seen was the theatrical trailer of Mad Max: Fury Road. I went to the movie theater knowing absolutely nothing about the story (I had never watched the previous Mad Max movies) and the trailer was beautiful,with an interesting song choice,kind of a classical song and the scenes chosen were perfect to not spoil the whole plot. This trailer made me want to watch the movie,cause I wasn’t interested before. It’s interesting to know there is a whole industry behind that.

[@thepreposterich3553]

Probably helped that there wasn't much of a plot!

[@VoorDeFilm]

So the conclusion is: don't watch trailers. Thank you! :D

[@VoorDeFilm]

Preferably not no.

[@madmodder123]

I never watch trailers, I hate hearing the two funniest jokes in the movie, and I have a good memory so if they show some part of the plot or action scene I know it is going to happen when I see it. I hate trailers lol

[@VoorDeFilm]

Exactly!

[@korypankey8359]

Or watch trailers, don’t watch movies, and spend that time saved doing something productive like getting high or getting money to buy stuff to get you high.

[@LOC-Ness]

You realize if you wanna see a movie, especially one with a short before it you HAVE to see trailers right?

[@FilmflickerCinema]

So...they're proud of this? I'm sorry but personally I think trailers are horrendous now, the pandering "dramatic noises" and rising tension and stupid nut punches, its just not good. There are good trailer out there but everything these guys are describing they're proud of is everything me and my friends make fun of in modern trailers.

[@evildead2002]

I’m almost speechless. Just glad most people share the sand view. I cannot stand everything they do to trailers.

[@meikyuunotobira2240]

The sad thing is that it seems to sell this way.

[@0ooTheMAXXoo0]

How do you reach that conclusion? Fewer people than ever are going to see films.

[@szinyk]

For real, most trailers just serve to irritate. THe humor is lowest common denominator, the "thrills" are all the same when they use the same sound effects and slow down, the dumb off-key sorta-creepy girl pop songs are just awful; it's just one blur of mediocrity.

[@fallingashes2387]

I dont think they were necessarily "proud" of any of it. All of them sounded really sarcastic & mentioned multiple times that once something becomes common its dumb and shouldn't be used. They literally sounded like they hated the fact that they even had to mention these techniques.

[@tokekkk]

Even a trailer got a trailer now, jeezus...

[@SB-tp5lz]

Suicide Squad had an amazing trailer, one of the best I've ever seen, but the film was horrible. That was one of the few occasions the trailer deceived me lol.

[@wylie2835]

It was exactly what the trailer showed. Shouldn't expect things just because its what YOU wanted in a movie. You are not the only audience in existance. Im sure you show up to Fast and Furious movies expecting something other than an action movie like a dumbass too.

[@ihavenomouthandimustnya]

Yeah the trailer is actually why it sucks because the studio thought that because people loved the trailer so much they should just have the trailer house edit the whole movie

[@mermaidtingzzz]

Well the execs changed the movie after the trailer released...at one point it told the truth lol

[@chickenslice86]

You want to improve trailers? Try not showing all of the best parts of the film while simultaneously mapping out the plot.

[@TechKidShazil]

chickenslice86 but will you go and see a movie with a boring trailer tho?

[@jaysanchez4407]

You know what's commen sense but these guys never seem to figure out . . . Don't show off the twist or best jokes 🤦🏽‍♂ I'm looking at you BVS and Terminator Genesys

[@Kwizii]

J. Sanchez Unfortunately focus groups almost always pick the most intense/info packed trailers so often time those have the most plot and action scenes of the full movie... :/

[@Turigemo]

I'm glad I didn't watch Terminator Genesys trailer. I loved the movie and I would have hated to know the twist before watching...

[@holaburger6075]

Thanos only had 2 stones in the trailer, while in the movie he had 5 at that time.

[@KellaKlick]

Hola Burger also Hulk hast mich more Scenes in the Trailer as hulk and in the Movie he is in the hulkbuster at the same scenes. Tzzzz

[@MGSBigBoss77]

What golden age of trailers? Trailers these days aren't cut properly at all and reveal practically everything in the movie's storyline! Horseshit golden age of trailers (sarcasm) feh.

[@user-rl7zq2ms7i]

It's only the golden age for the movie trailer industry because they're getting paid more than ever. The rest of us are still stuck in the dark ages, where good movies are spoiled for us, and good trailers made us watch suicide squad.

[@visualeffectschannel]

There's more money in the trailer business and more viewership. Whether you personally like current trailers doesn't make it less of a successful business.

[@6235river]

Indie horror movies are surprisingly some of the best trailers I've ever seen. Hereditary, mother!, Climax, Killing of a Sacred Deer... they all had such good trailers.

[@jackdonohue7893]

There were much more spoilers in older film trailers. Sorry.

[@Lettuce100]

I never watch trailers anymore, they give away the whole movie.

[@vishalsinghfilms]

corruptwraith what a unique comment

[@Kxider]

Samee

[@summersalt3629]

true... especially in comedies, they usually show the punchlines so in the actual movie it's no longer funny

[@1Dreamking]

Vishal Singh: What a unique reply. ;)

[@user-ny5ss4qx9x]

The movie "Get Out," by Jordan Peele did an excellent job of that.

[@RAN5ON]

I always assumed the 5-6 second "bumper" trailer was to grab your attention before being allowed to click the "Skip Ad" button if it appears as a KZbin ad. They're still annoying though!

[@sarahewson3607]

I called them “previews” for most of my 44 years. “Trailers” still feels new to me.

[@himesilva]

I actually hate it so much when trailers have “trailerized” versions of songs. It always sounds like a shitty cover

[@zachhecita]

Is that so? Ready Player One's version of Take on Me or the trailer version for Tale as Old as Time makes such a statement seem largely uninformed.

[@BeanDogTally]

What about Logan?

[@bairdandrew77]

branden marik For the most part, the Logan trailer song is simply Johnny Cash's cover of the Nine Inch Nails. Amazing song, you have to listen to the un-trailerized version.

[@jackdonohue7893]

Even though most of the time it sounds better then the original, depending on what the original song is?

[@BeanDogTally]

Yea I know they just added drums

[@cameosix7077]

"In 2017 movie theater attendance hit its lowest point-" 2020: Let me introduce myself

[@TechKidShazil]

I get all the people who are criticising the trailers but you should try and make a trailer for something. Let it be a short film or full length film. Some will say its easy but it takes skill to condense something

[@RiversBliss]

Formulaic skills.

[@aliendude2875]

@@RiversBliss Skills nonetheless.

[@kadinfehr785]

The point is, don’t condense the film. That’s all I care about. As long as you don’t include any major plot points described in detail, I’m fine with trailers.

[@SylvanSecrets]

That’s the problem!

[@LemonSoulz]

These guys explained bad trailers. Tropes people hate.

[@redomagnus4762]

I think the idea was that they made most of the trailers that did the thing before it became a trope, which is why they quit doing them :)

[@LFPGaming]

Whoever did the 'Geostorm' trailer should be fired... I saw RIGHT through that shitty movie's trailer the moment I saw it

[@32fps]

I'm not sure they were trying to make it high class... I mean everyone who saw that trailer knew it was gonna be just another disaster film. I remember enjoying the trailer a lot (at least the first one where no one was really talking in a scene) but knowing I was never going to go see it.

[@Hundeputzmunter]

I wish I had seen the trailer - I might have avoided the movie then!

[@IAteFire]

I mean they didn't have much to work with

[@xrizbira]

So you watch the movie

[@davidjay2253]

I watched the movie, tbh it wasn’t even too bad in my opinion lol

[@gaslightingsquidward9258]

Jesus these guys look like the stereotypical white studio executives called Josh and Clark

[@TheTrailerCREAT0R]

Bond, Chemical Bond Brad and Chad

[@micahm2177]

Glad I wasn't the only person thinking. Not a very diverse field huh.

[@micahm2177]

@spim randsley I mean with the levels of genocides and social injustices that are still on going by the hands of white people yes, how WILL we ever cope lol

[@cocojamboyeah]

I don't watch trailers. They spoil critical moments! They show you the most exciting parts, then when you watch the movie you already know what's gonna happen in a moment. Sometimes these moments are gamechangers for the plot. And the best part here? Even the guy who makes them, doesn't watch them, because the best movie experience is without spoilers.

[@piotrnowak8725]

I do watch trailers and from my experience movies with good trailers usually have potential to be worth paying for the ticket. Movies with bad trailers can't make me see them in cinema. There are spoilers and spoilers in the trailers. It is much harder to spoil a movie that has a complex story and characters. It is also very hard to show in the trailer what the movie is about if it's focus is not an action. Should you watch trailers or not? I think it depends on the movie. If you're looking for a one-watch movie especially comedy, I suggest not. If you're looking for something deeper, immersive, educative, complex or touching, then yes.

[@bami2]

For me the overexposure to these formulaic trailers showing all the interesting parts of the movie were the start where I stopped watching movies and now I don't even watch trailers anymore. Everything's the same, there is no innovation anymore. They made me lose all interest in cinema. Great job guys!

[@darion2272]

bami2 you just have been watching the wrong movies pal. Even so, you con watch great old films for fears on end

[@yeahiagree1070]

You seriously need to broaden your cinematic horizons. There are plenty of amazing films being made every year, just because they don't all gross a billion dollars - they still exist. Go and support them.

[@stoltobot]

bami2 precisely

[@DylanisWavy]

Yup. This video is wildly depressing.

[@uwotm8]

I don't watch trailers anymore and rarely watch Hollywood films. The best countries that make movies in my opinion are (no particular order): China France Germany Indonesia Japan South Korea Spain UK

[@ghostpictures]

I hate these bumpers 😵

[@RenaldMusic]

People always complain about trailers telling the whole plot. I only watch 30-40 seconds of it so it doesn't ruin my experience. improvise adapt overcome

[@JPJones03223]

Bring back the voice-over guy. It's the best way I've seen to explain what the movie is about in a nice clear way, but still keep you hungry for the real thing. The T2 trailer is still the best I've ever seen.

[@grandexandi]

I gotta say, all these looked and sounded very uninteresting. I mean the techniques they use. I guess because it's so formulaic and shallow. Or because I associate them with movies that are formulaic and shallow as well. I just dislike manipulative advertising. I know I sound conceited but I can't help feeling that everything is just so dumb.

[@nyakimovich]

Alex you are wise 💗 not conceited

[@Sk8rocka]

Preach

[@ascend3654]

why is mass manipulation even acceptable? joseph goebbels would be poud of this nation.

[@rinky_dinky]

because the mass (the general population) is easily manipulated

[@mariaah3073]

Dude, ALL advertising is manipulative advertising - from movie trailers to ads for toilet paper, it's all manipulative. The goal when you advertise anything is to make it seem big, awesome, something that you'd regret not experiencing. Non-manipulative advertising would be basically the producers sitting in front of a camera and going "you know, we made this movie. We kinda like it, it has a hero and stuff. Come watch it, please!" We don't consume entertainment for honesty, it would be boring.

[@CharmingNewSociety]

These people are *villains* .

[@MrBoondock1]

The absolute worse thing that has happened to Trailers in recent memory is the fucking 6 seconds of trailer before the trailer.....it makes no sense to do something so infuriating to the viewing audiance. It just pisses them off and they immediately give a down vote for doing that. ...just a heads up..its what people tend to do.

[@Xuchilbara]

Trailers should stop having those "2 seconds trailer" you see right before the actual trailer spoiling the best parts of the trailer for you.

[@theovertaker40]

I used to love trailers, but once they started making 4 per movie I started avoiding them. They give away to much.

[@echomjp]

90% of the time when I see cover songs in a trailer, my first reaction is to laugh out loud. Since most trailers I watch are those before a movie starts playing in the theater, I do feel a bit bad for those around me, but it is reflexive. They usually are just so comedic and out of place that I can't help myself. Same thing with the random explosions and insanely overdone sound effects, gets really out of hand really fast.

[@Tiki7391]

Whoever did the Godzilla King of the Monsters Comic-Con trailer deserves all the awards. That trailer was art!

[@jameswood4676]

I mean, I like the invention of the bumper, after I’ve clicked on a trailer, especially if there’s a trailer before the trailer but even without, I’m not actually ready to watch the trailer. Having a bumper gets me ready to observe what I’m about to look at.

[@alevine1951]

I've come to dislike almost all of these formulaic, manipulative trailers, many of which are indistinguishable from others within the same genre. I now try to miss most of them. Stop being so easy to con.

[@dannymadison6335]

SightSeer - people are basic

[@theSUICIDEfox]

Nowadays some trailers are better than the movie.

[@dereenaldoambun9158]

Suicide Squad Trailer

[@emirkugic]

Avengers Age of Ultron trailer is a masterpiece but the movie is shit

[@AP-hk8vh]

All these people need to be fired

[@Sevrion]

This is so fascinating. I love Behind The Scenes! Stuff I thought no one cared about,(trailer cliches), its now a video! (Then again, Cinemassacre's channel did it ages ago in his video "Top 10 Worst Movie Cliches"..... he also mentions the Fade To Black transitions every 2 seconds when youre trying to find a seat 😂. Hes an OG on KZbin).

[@AnimateTheWorld]

i owe an apology to many studios thinking they show the whole movie in a trailer.

[@biazacha]

The studio is still partly guilty cause they approve the final result before releasing the trailers so you actually don't.

[@westworlds]

But the studio still approves it. so....

[@TheFourthWinchester]

I avoid movie trailers like the plague unless I don't wanna see the movie for sure. I always watch trailers after watching the movie.

[@PopcornProductionsco]

CAN WE PLEASE GET RID OF BUMPER TRAILERS?

[@tylerm9722]

The dudes sound effect at 0:05 is spot on lmao “bwwwrraaaa”

[@Icureditwithmybrain]

Now do one on how vice manipulates you.

[@Nexils]

Gods, those bumper trailers are annoying. Yes, I know I'm about to watch that trailer, just let me watch THAT trailer instead of showing me a mini version of *THAT* trailer, please! I wonder how the trailer creators handle movie spoilers. Comments like "I basically watched the whole movie in 3 minutes" come to mind. How do these trailer makers communicate with the studio around that?

[@TheGreekPianist]

The *MOST REVEALING* trailer, in my opinion, is *Titanic (1997)!* Not only is it almost 6 minutes long, but it also shows the ENTIRE film in chronological order! Amazing film, bad trailer ❤️

[@karmicobsession1636]

and yet it grossed millions and I mean its the titanic everyone already knew how it would end.

[@piotrnowak8725]

@@karmicobsession1636 No, people didn't know that. First, for most of the movie the catastrofe is just a background. It all comes together at the end. Second, I can't speak for Americans but I hadn't heard about the catastrophe before I watched the movie. It's not taught at schools very much around the world. In my history book, it was mentioned ONCE in a whole 9 years of learning history.

[@karmicobsession1636]

Piotr Nowak its like the most famous shipwreck in the world. But maybe its a much bigger event in America. But still i think most people know how the story ends.

[@kitty_1548]

My favourite trailer is Bohemian rhapsody's trailer. I watched way too many times before I saw the movie...and I had goosebumps every single time. The sound mixing was on the top. A masterpice.

[@zanttu23]

7:52 says the guy who makes them, the problem is the trailer show every intresting bit from 2hour movie, then you go to movies like oh yeah that was in the trailer and that, and everything else is scrub

[@patwalsh1045]

trailers have become manipulative or too revealing, ughh show the last 2 jurassic world trailers....literally no need to see a movie when the trailer gives you the entire movie beginning, middle, and end. shills

[@peterkerj7357]

fun fact: no one *needed* to see movies before either

[@quintonashley5745]

I purposefully wait outside the theater while their "commercial art" is blaring before a movie

[@dantecrottogini529]

Do directors have any say in the trailers?

[@thabhambhu]

The thumbnail was about to tell me how trailers are some fake representation of movies, clickbaiter.

[@artyhermes]

What about when you watch a trailer and you are left thinking, "Did I just watch the whole movie?"

[@doodbro931]

Every trailer is the same now

[@happysmash27]

All of the trailers shown, especially with the overused trailer sounds, gave me the immediate impression of being absolute garbage.

[@LSSYLondon]

OMG it's my dream job. I remember wanting to be Amanda Woods in The Holiday because she was a Movie Trailer Maker who always had the "voiceover guy" in her head. He totally narrated entire sections of my teen years in my brain. lol

[@beatrixblitzer747]

Lana del ray singing the depressing trailer music?

[@user-yw2qz4fp9f]

Oh you must have meant pretentious and annoying

[@w.jenkins]

"In a world..." is soooo overused.

[@fromthehaven94]

William But they barely use a voice over guy these days.

[@aaronmark3]

Give me one example of a trailer using that phrase in a not satirical way. Other than the one used in this video.

[@rolanddeschain6089]

That is actually a generic trailer part of 90s trailers, which is outdated now. Like the style of modern trailers will be outdated soon.

[@edb2720]

William "The world is changing" has replaced "in a world". Once you see it you won't be able to unsee it. Watch Godzilla King of Monsters trailer and that's the first line.

[@aaronmark3]

It appears nobody could name just one. And yes “The world is changing is also used a lot”, but it didn’t replace anything because “In a world” has barely ever been used

[@kira_15_R3D]

2:37 when the eagle came in I laughed lol

[@shadmanshakib6463]

That guy is living his dreams by ruining others. 👏🏻

[@Kovaelin]

What a soulless job to have.

[@bums009]

Kovaelin soulless jobs are lucrative

[@Kovaelin]

@Halapecia shaniqua Looking at Hollywood, they can evidently sustain their drug addict livelihoods to fill the voids inside, I'll give you that much.

[@blackham7]

Kovaelin It really is one big glorified Chinese sweat shop.

[@bums009]

Kovaelin Yeah and I've known many people who have struggled to sustain their drug addictions to fill the void inside.

[@maxdaniel4223]

They aren't makin art

[@PantsB4Squares]

Max Daniel anything can be passed off as "art" nowadays. Instagram hoes taking slutty photos. Though im cool with that. Whats not cool is them calling it art. I took an incredible shit today, should have seen it. Thats art

[@deaf-tomcat]

I mean, what really *is* art? Many experts don't see graffiti as art, but others would disagree. Same with video games, there's no real consensus on what actually can be defined as art. Art's a blanket term, and you don't just get to say that something's not art just because you can't see the beauty in it. Like they said, they're making /commercial/ art. And by that they mean that it's art that is designed to be as appealing to as many people as possible while also getting people to buy the things they're advertising.

[@JewTube001]

advertising is an artform

[@PantsB4Squares]

JewTube i just took the gnarliest shit. Thats an art form too.

[@saurabhchalke]

they making money dawg

[@anthonyl4541]

Wow. I didn't know that there's a totally different industry for movie trailers. They even have their own awards show.

[@thumbwit]

He brought up an interesting point at the end. It made me think... I don't think I've ever seen a movie without first watching the trailer.

[@LordofBroccoli]

The Mystery of Making a Reupload

[@3DSgeek]

This is why i stopped watching trailers..........

[@robbielosee]

The best trailer is one that accurately portrays the mood of the film without any spoilers. The teaser trailer for Frozen is perfect. No way you would guess the storyline from that, but it made you definitely want to watch the movie and yet it didn’t feel like a bait and switch.

[@projectaustin6296]

I dont think anyone would be surprised that trailers are made to entice but that was fascinating to learn how much goes into those things. Favorite part was the guy who said he hopes the "trailers with a lot of punctuation punches or clicks" end soon because they're annoying

[@foxfire1112]

I hate trailers now honestly

[@PositionMusicTrailer]

Thanks for the love, Vice. Awesome video! 🎥🎶

[@Ozmourne]

What I learned from this video is that most trailers houses are disconnected from the actual audience & just love those big drops/rises. You can tell the older generation people are super disconnected from the cringe that is trailers today, not to forget about how much they spoil the stories/best scenes in trailers

[@ZiggyDoom]

After watching this, I'm NEVER believing a movie trailer again. Way to go.

[@merlin3921]

Movie trailers suck because they give away most of the movie.

[@CarimboHanky]

attendance dropped because 99% of the movies are shitty remakes of old shit. most times the trailer is the best part of the movie.

[@RiversBliss]

Thanks for giving us full movies on KZbin, keep up the good work.

[@ScopeMR1]

I remember when all trailer started like this “In a world 🌎 one man” lmao 😂

[@SpanishWithNate.]

This is so rad. So cool seeing the little things you would never notice.

[@32fps]

I wish they had talked about movies that have great trailers AND that are great movies, the industry behind lying about the tone of a film to draw in more audiences (the 'the trailer made it seem like a completely different movie' complaint), putting huge plot points in trailers, ruining jokes, etc. Especially the fact that some trailers get made waaay before post production is finished so we end up with shots/sequences not in the film, and how irritating that can sometimes be. I remember hearing about one film where the filmmakers were so pissed at the trailer house for what they had done they took over making the trailer themselves to ensure they got the tone right and didn't spoil anything. But, then again, why would I expect so much from a *news* outlet...

[@redmed10]

Christine Douglas I can't believe film makers hand over their film to others when it comes to trailers. They are normally such control freaks about their film it's surprising they give away control of the trailer which is the first point of contact that most people have with the film

[@jackbrennan592]

You made it look like people don’t go to the movies anymore, but while 2017 was a record low, 2018 has been a record high.

[@coolgirlnegi]

In the Netherlands movie theatre attendance has been rising for the past decade, last year there was an increase of 5,3% in tickets sold and a profit of 36 million euros compared to 2016. I wonder why that's so different in the U.S.