We answer your questions about Google's E-A-T guidelines

[@dadegroup5483]

I’m taking the EAT course in P24 now and it is GR-EAT!!!! Thanks guys!

[@mattiefee]

It may be beneficial to start your blogs noting the date and reminding people that times and trends change. Direct them to the places they can get current information to the new trends. I started focusing on suggestions made in older videos and implementing some of them. This is obviously a newbie mistake on my part. The old information is good to know where things came from, but nice to be reminded as a newbie that some of the topics and suggestions you may be making in these videos may become obsolete in the near future and that we should always confirm current trends and suggestions.

[@fitcouple7966]

E.A.T. it is a big thing especially in the YMYL space but in the near future will affect all the niches. Thanks guys for keeping us up to date.

[@travelingguitarist3579]

Funny that you guys just said you changed your position on the 1 Authority and 1 Passive site strategy because I just finished my 5th article/video on my new site. However, I'm going to go ahead and continue building the second site. I'm pretty confident that I'll succeed again. I've got 15 years of experience in the niche, so I'm not too worried. Thanks again for the advice. I hit 12,850 page views last month on my first site, and it looks like I'm going to get 14,200 this month at the one year mark. Your advice really does work, and I appreciate it a lot.

[@flannelguydiy6458]

I have been working hard on E A T. i am starting to link back to my about me page and also trying to provide quotes from me elsewhere rather than links

[@jasonstallworth]

Dudes, so the bottom line here is be into and love what you’re writing about (naturally you’ll be knowledgeable, if this is the case), and provide value in your content.

[@mattiefee]

Hey guys, love the videos! Just joined Project 24! I have owned a bundle of domains for years with the desire to develope them eventually, but no real understanding on how to start. Not anymore. My shoes are laced, let the journey begin!

[@mountaintopper]

Thanks for taking the time to answer our questions!

[@Ehoge]

So love watching anything these guys produce for us ❤️❤️😁😁

[@DebbieBinMD]

Me too!

[@IncomeSchool]

Thanks! It’s our pleasure

[@khulekanidladla]

Thanks Guys... The principles and advises you guys are giving out are real solid

[@ThirtyMinuteMarketing]

Truth is this is the best thing to happen for everyone ... it gives everyone that wants to share their real knowledge and make money from it a chance ... as long as they put the effort into sharing that information and proving it... like they said personal branding matters, but that is pretty simple with social media combined with your blog, as easy as starting a KZbin channel and talking to the world ... like a real person would...

[@ThirtyMinuteMarketing]

@Jon Dhoe There is a barrier to entry to accomplish anything … when you want to do it right. No one says that you can't still get organic search … just if you want to rank with Google you have to accept their rules... It's not a free marketplace, its Google's marketplace in this case … again other ways to get traffic... And I believe that EAT gives people that want to put in the work a chance to prove and rank as a result of that effort... The rest about the "Americans and kicking them in the face" … I just leave that there...

[@matthewjamestaylorcom]

Another awesome video on EAT! Thanks guys for your tireless dedication to helping people make effective niche sites, I’ve learned so much!

[@JorgeFontan]

So I am an architect and when I launched my firm in NYC I really struggled to get clients. I then started a blog and it was so easy to increase my site traffic which resulted in more leads and subsequently more projects. So far this year I have gotten 47 projects in my office for 2019 alone and it's only October. The point I want to make is that if you are a professional and you want more leads you absolutely should start a blog. You have some level of built in authority if you are a professional plus you have the knowledge and experience to have quality insight on the subject. I recommend to everyone who is a professional in a field to start a blog for business growth. Now in the end of 2019 I am going to expand to KZbin and see how that goes.

[@alisonheslop5682]

Love this - it really drills into the E.A.T subject again. Thanks guys

[@M1KESTREETER]

I'm so excited to implement EAT I am currently working in the industry that my website is about and I can be linked to my works' website.

[@joanmedori5107]

I appreciate that fact that you're willing to pivot when necessary.

[@JackClancy296]

Knowledge is power! Knowing this gives me added direction and optimism that making a full time income online can be done, even in a competitive niche. Thank a million :)

[@pfeiffdog0811]

Wow first time something I posted ever got featured in video. And thank you gentlemen for elaborating further on what I asked.

[@markbennett6297]

Alleviated a lot of my concerns about EAT. Thanks for the recent high content output!

[@timthompson990]

Great video, doing the thing you're writing about, is just awesome advice. Can't wait to jump into your course.

[@englishadam754]

I totally agree here about EAT being a mindset, you should aim to get EAT for your site for 'google' AND you should try and get for each of your content pieces for 'users'... what do I mean? Well if you start an article or a video with "As a doctor... "I was looking at my English Terrier and I wondered.. "After many years of research I have just... => these are great ways to start any content, our critical brains have their own EAT thing going on since forever!!!!

[@tomamine]

Thank you, This has completed my understanding of the subject!

[@autismsomeassemblyrequired5657]

Huge amount of information here! You guys consistently deliver, and I want you to know it is appreciated!

[@sara_s_]

Excellent video, especially for a beginner. Thank you. Respects from Turkey.

[@RichiRicheh]

Great video (again) I like how you touched more on YMYL sites and not just "income" and "blog sites". In the space which my company is in (Legal), classified as YMYL, how/ what are your suggestions of having the website and the industry events, talks etc. connected back to the firm? Do you recommend just simply posting news bulletins? if so how long (duration) should these stay up and posted for?

[@Kermit0610]

Excellent advice as usual, Gentlemen! People forget that starting a blog and doing the research on a certain topic can turn you into an expert quite fast. If you're willing to do the work.

[@WeeklyHow]

Thank you Income School for all the information that you're sharing with us! Truly an awesome video!

[@JoostNusselder]

Thanks guys! My question is this, if you have multiple sites in completely different niches, is google ok with you being an authority on all of these topics?

[@assofstoff5437]

Awesome up-to-date stuff guys, highly appreciated!

[@foxruneec]

This made me think of another question. How does Domain Authority play into EAT?

[@yyott]

EAT affects domain authority (+ / -) depending on the industry (YMYL) and how well EAT is established.

[@donnast.jeanconti1330]

Thank you for this information. It's very helpful.

[@divorcethesmartwayca]

Wait did I miss something at 18:00 of the video Ricky reads an FAQ "entered the url search to check my E A T" Just what is a url search to check E A T ?

[@simplifygardening]

Recently started my website. But have a youtube channel 65k subs for 7 years have publically spoken about gardening. Have followings on most social media. My videos have been promoted by the largest online garden centers Would this be considered as eat in googles eyes?

[@Paul-kw5hv]

You guys are such a pair of legends! Thanks for all your insight :)

[@procaffeination]

Great video... I am now at that 7-month "when is my hockey stick coming?" point in emotions and firmly in the "am I doing this right?" phase. I definitely need to improve my "about me."

[@jc4evur661]

So did your hockey stick finally happen?

[@gizmoplans]

Good resource to keep coming back to refresh yourself on proper EAT. Thanks guys.

[@yoitsahmad]

E-A-T basically is this: how can you satisfy the Quality Control college kid who goes to your website in understanding that you know what you're talking about? Simple.

[@YatesHarrison]

Love all the examples you go through in this video... and it really helps tie all the P24 training videos together you recently added to the course!

[@Monoperty]

Thanks guys! And looking forward to the site reviews 👍

[@GuitarCPA]

I'm starting a web based business providing services to businesses. Should I start with the 30 blog posts to build traffic before adding a sales type landing page?

[@IncomeSchool]

Lance M I probably would.

[@KaterinaGasset]

Lance M no, create your sales page first. I am in the digital marketing industry and I have only written one pillar post on my own website and I have over $250k in sales annually. I am just now after 3 years starting on the organic posts and writing. I do a lot of networking on Facebook and LinkedIn and word of mouth and referrals and affiliates.

[@GuitarCPA]

@@KaterinaGasset thanks for that insight!

[@emiliemasi81]

Haha your guys are so funny. Fantastic video and very helpful. Thank you so much for taking the time to do these amazing videos

[@sidwyn71]

Another great video guys and right on point. Jim, I was so focussed on what Ricky was saying that I didn't notice you looking at the wall until you mentioned it. Went back and watched you, and you did look awkward ha ha - it was funny to watch. Keep up the good work guys and thank you :)

[@tomdorich6194]

Thanks great video. You mention early in the discussion that you have had to change what you used to advise (multiple 30 page sites). Do you regularly update project 24 so that it teaches according to Google guidelines (such as e-a-t)?

[@IncomeSchool]

Tom Dorich definitely. The 60 steps regularly undergo updates and the podcast for project 24 members really keeps everyone up to date.

[@tomdorich6194]

@@IncomeSchool Thanks! 🙏

[@PassiveIncomePhil]

Yes, the courses get updated and things get added. In the last couple of months we students have had about 3 courses, one of which was all about EAT! You won't get that many other places!

[@ryanc159]

I love that you guys have put so much effort into EAT and helping us achieve it. It would be next to impossible to figure this out on our own

[@ChristopherBalish]

You guys are the best! I have learned so much. I am signing up for income school this month. BUT with this new focus on building more of an authority site (as opposed to multiple niche sites) do you have to change the Project 24 course content? Looking forward to getting started!

[@SeniorSafetyAdvice]

I can tell you that I have been in Income School for a year now and they are always updating and adding more new information. It's really a great, great course!

[@ChristopherBalish]

I am excited to get started. These guys know their stuff.

[@danielezabrini9857]

Hey guys, great content as usual! Would you consider therapheutic massages and borderline physiotherapy treatments to be a medical topic? Would it be enough to just be a certified massage-therapist for having authority on subjects that may slighly go beyond only massages (more physiotherapeutical treatments)?

[@giDDRu]

Hi guys, I have one concern. I have a page about cleaning various things (like how to clean this etc.). I have chosen specifically keywords that have low competition. I wrote 32 articles and now, after three months, my google analytics show organic search clicks happening at frequency of one click each few days. But the problem is that every organic search click has 0 seconds of session time! Do that clicks come from the google spiders? And will it impact my page anyhow?

[@TechMechHeckMeck]

Good question! Please answer

[@wsc24660]

Thank you for all of these questions! Super helpful! Thank you for talking so much about YMYL and EAT. I had many questions!

[@KaterinaGasset]

Do you think we can establish EAT in different niches?

[@timothyrcarter]

Thank you for the update. These are good questions. The question to make 30 articles and walk away or keep writing is one that I was confused about. I also struggle with the 'About Author '.

[@jc4evur661]

3:04 Yet if you put all your eggs (efforts) in one website basket there will always be a chance that that a website might get slapped down by a Google Algo update at some point. It's not uncommon for G's updates to not be clear as to what caused the slap down of your site making it difficult to fix. Plus, some websites take months to recover and not all do. My current plan is to build 3 websites with about 100 articles each and hedge my bets.

[@everything80spodcast68]

Thanks for this video guys, great stuff again.

[@Paintzapper]

Excellent video and great questions at the end!

[@olivergrah4629]

I wonder if it would make sense to create a niche site in two or more languages. Couldn't find any advice about that. Would appreciate your advice.

[@NikiY]

How do you reach out to go on podcasts and KZbin collabs if you're a new site? Do you wait until you've put the 30 baseline articles up before contacting places and people to collab with?

[@KD-ld1py]

Thanks for this subtle reminder...I've gotta get my About Me checked off my To Do list!

[@ownerj7713]

when you try to establish a EAT in an informative article as you suggests,is it better to put a hyperlink to credible stat or data within a sentence or just list credible source links in the bottom? what do you guys prefer?

[@staceyboulmetis1249]

I neer know what day it is either! Thanks for the q&a~~~`

[@taimoor1982]

If we are running company onsite blog so can we create the author bio on the name of company rather than writer person? Plz reply me

[@maramilas6120]

What do you recommend for jewlery niche ecommerce

[@coleencmckay]

Thanks. I feel optimistic about E.A.T. since newbies could have a better chance against old articles that relied more on keywords and didn't use google scholarly ect..

[@amandacannon1405]

I appreciate this Q&A video, super helpful!

[@kathymccune9516]

Site reviews-yay! These are always helpful.

[@paulkozar7454]

Unfortunately, things had to go this way. Starting a blog has a very low barrier to entry, therefore literally anyone can start one these days. Google is getting flooded with mediocre content from writing services and such. This is the beginning of the end for truly passive income sites. A lot of us followed your advice of last year and now it's dated. KZbin is still showing those videos.

[@JayMaverick]

Creating a bunch of mediocre content in hopes of easy passive income has always been a losing strategy. It's wonderful that Google has developed to favor good quality content over all the noise.

[@attractyourdesire]

LOVE YOU GUYS! Quick but important question, What membership platform do you use for Improve Photography? I can't find the answer in any of the videos.

[@erish]

Getting a question answered feels like private coaching. 😎

[@crypticjazzofficial]

Great video!

[@Borolad116]

Another great vid guys, thank you.

[@deborahsudweeks5395]

I wish I would have come upon your site a LONG time ago.

[@afamuche7877]

Thanks a lot for this guys. Please how will you apply EAT to a personal development And Relationship Niche

[@ashwinjoy2587]

You guys answered my question. It's freaking awesome 😎

[@chris-palmer]

They did a good job.

[@brianpfeiffer]

Almost 90k subs, guys nice work!

[@DIY-timeHome]

Hi, Currently comments section doesn't work in Acabado. Comments could help improve EAT per your advise. Any plans on making comments work in future theme updates?

[@IncomeSchool]

They actually do work, it’s just a setting. There’s a check box in Acabado settings.

[@DIY-timeHome]

Income School I verified that box is checked, as well as the box for each individual page. Comments still don't show up. 🙁 *they work on posts, but not on pages. **if I change to a different theme - comments work just fine. I would greatly appreciate if you could look into this. Hundreds of my old comments all disappeared after switching to Acabado.

[@catheb2225]

Thank you for sharing. This is so encouraging 💞

[@motivationunlimited1368]

Great video bro, very informative. I'm doing the same thing on mine nice to see we're same wave length keep it up mate

[@StuffedBox]

This is very informative as always

[@flip3654]

Can you take an article and analyze it for us? I would like to see you guys pick it apart and discuss what helps to get it ranked in Google for the words that we want to rank for. Is there a method for the number of times you should write a keyword in a 2500 word article?

[@jspost3]

I know wix. Do I need word press?

[@macovie]

Hi guys, just stumbled upon your SEO guide google doc and I loved it! One question, what does "Raters Must Represent the User" mean? Thank you in advance!

[@DonHartig3D]

But does one's EAT get penalized for being an "authority" in multiple niches, i.e. having multiple websites in different niches?

[@danas986]

Great video, thanks guys! I have a question, say I'm not an english native speaker but my blog is aimed at the US audience. Can my "niche experts" (like you mentioned a Vet, for example) be a person from my country instead of the US? Maybe use their publications ISBN? Or should I, as you said, have my article approved by a professional on Upwork?

[@petersongallery]

Good stuff Guys ... thanks for doing it! .... drat now I want to know what the 30 steps are :)

[@SiauboIstorijos1]

I like this background a lot, can you bring it back?

[@s.e.5957]

Love you guys!!

[@LouStoriale]

Been doing SEO since 2001... all the acronyms are the same to me but this podcast helps me keep up with the jargon. 😬 and you guys are the most authentic SEO guys on the internet IMO.

[@AusDigitalMediaYoutube]

Love the video guys. But your carpenter needs to have a good look at his EAT factor, that woodwork looks rough :) LOL

[@RakeshKumar-ze5yw]

Guys I have doubt is it review star scheme is removed completely from google ?

[@24SevenMarketing]

I don't want to build a brand around me... I want to build a brand around my company. Is this possible under the Goodle E.A.T. guidelines?

[@IncomeSchool]

24SevenMarketing yes. Focus on EAT for the organization most. But you also need to establish yourself as a credible source of information.

[@vincentoppong90]

Apart from Google Scholar, where are you finding autoritative research and resources for your content?

[@jefffulkerson1201]

Lol! What day is it? Thanks for another informative video.

[@johnflannery83]

For fitness, I have a degree in Physiology and 3 certificates for Personal Training, Specialising, and Nutrition... Do you think I would stand a chance in the fitness blog with E-A-T?

[@IncomeSchool]

Definitely. The next concern in that niche will be the incredible amount of competition.

[@johnflannery83]

@@IncomeSchool don't worry! I am up for the challenge and I hope to be joining income school project 24 in a few short weeks to help me overcome that challenge!

[@MASawakening]

Perhaps some smart viewer can answer this, In building authority, if I am the sole writer on a website is it still useful to setup an author info box to show at the bottom of every post? Or is an about me page enough? After watching the Income Schools couple of videos on EAT it has me considering how I am going to build my authority and expertise in a field where I have neither.

[@PassiveIncomePhil]

In terms of onsite EAT, you want to make it as easy as you can for Google to find you and your author details. So having a dedicated Author bio as a page in WordPress is a must and also having a mini author bio at the bottom of each post is also very useful. The Income School Acabado theme has a good on post author bio section already built-in. As for building authority and expertise when you have none, this just takes time and effort. If your site is about archery, then you need to buy a bow, shoot it, take a picture of shooting it then you need to join the archery community and start learning and sharing. After writing 30+ articles on archery, you'll become an amateur expert naturally. That's just fine. Your only battle is letting Google know that you are now an expert. Collaboration with others in your industry is just one way to do this!

[@PODSecretAgent]

Does this mean that affiliate marketing review type sites are dead

[@rjay8308]

POD Mafia - Jason no! You just need to be honest !

[@UncleMicke]

Hey fellows. I have a question regarding articles. Lets say i've written an article that's valid for 2019 and it ranks well right now. Should i update that old article to be legit for 2020 as well, or instead write a new one for 2020? For example: Best OLED TVs for 2019

[@IncomeSchool]

Mickebro yes. Definitely update the post. Change the headline but don’t change the permalink.

[@UncleMicke]

@@IncomeSchool Cheers buddies!

[@MaxJacobson1]

Hey what happened to pantrypreparedness.com? I've been reading through it to get tips on writing some articles but notice it's no longer a valid page.

[@crunchymenopause3040]

Max Jacobson I’m wondering too.

[@IncomeSchool]

Max Jacobson we’re in the middle of migrating it to the winner so the domain is temporarily inactive.

[@JoannaVaiouSeoExpert]

Hi Guys, how can Ecommerce brands apply E-A-T? Should they establish authority via a representative author that will built ther own persona's personal name as a member of the ecommerce team? Nobody does this so far when it comes to Ecommerce, they don't understand the value. I do push and suggest to my ecommerce clients to go that route though,as I truly believe this will make a difference.. Thank you!

[@JohnSmith-dj8pd]

Graet , thanks

[@markswiecichowski4848]

Speaking of eat, whatever happened to taco Tuesday? I wanted to see if it ever really included a burrito...

[@NancyUlrich]

Biggest takeaway: To establish EAT ask yourself, "If there were no Google, what would I have to do to become known as an expert in my niche?"

[@NancyUlrich]

@@MartinZanichelli Especially Yahoo. And make sure you use your old Yahoo email address! You've got to keep busy somehow. Why not spend your time whacking hackers who've cracked your Yahoo password?

[@NancyUlrich]

Zombies fall into a sort of gray area...

[@paviocurto7358]

Hmmm, a question: Are "6 health benefits of mangos" a mission-critical topic?