What branding social activism could mean for Nike's business

Colin Kaepernick, currently embroiled in legal proceedings against the league, was chosen for the company's "Just Do It" campaign, which sparked protests from some sports fans.

[@valentinarichard1602]

Why is it OK for these anti-Nike people to protest but the NFL players can't?

[@texasgun2731]

anyone can protests. but there are consequences

[@valentinarichard1602]

@@thetexanfan I'm confused, what does being a whore have to do with this conversation? Anyone who protestor who does not expect consequences is foolish, so snap out of it.

[@thetexanfan]

A whore works the streets, if they were to protest at their work place, that would be on the streets. Same place these goof balls who believe they have a right to protest at someone else's house(a stadium) and should take it to the streets instead. You must be a Democrat and can't connect dots.

[@CaliBuddzZz]

If I took a knee for 5 mins right when my shift started I guarantee that I wont get fired.. Dumbass

[@romandarius6041]

Valentina, the players are still getting away with crying.

[@nikkidaniels3295]

NIKE MAKES a great product. And Colin Kaepernick should be celebrated! He's a good quarterback who simply exercised his constitutional rights. What does democracy mean to you?

[@oversizedshipping]

Actually hes like the worst quarterback in the NFL but ok.

[@LinvalWilliams__]

Nikki Daniels amhistory.si.edu/starspangledbanner/pdf/ssb_lyrics.pdf

[@houstonsmoke4568]

Yeah wrong time and wrong place

[@romandarius6041]

Nikiki----people are tried of hearing blacks cry like spoiled, 3 year old, entitled children.

[@romandarius6041]

Josshua, consider all that Black on Asian crime that is not going reported?? Why are the NFL Players not taking a knee over that? And think about how the NFL discriminates against Asians? Where are the Asian Players?

[@thangnguyen02]

Kneeling is a sign of respect. If you disrespect someone or something, would you kneel?

[@YoungDen]

You misread the prior comment

[@marlmyster]

thangnguyen02 Have you seen the footage from around the Stadium while the anthem is playing... if kneeling is disrespectful, then what about Sitting or Completely Ignoring it?

[@thangnguyen02]

People. Before jumping up and down like ants in your pants, please read my comment more closely then comment. Jeez. Btw, sitting and ignoring the national anthem is a lack of respect - I would stop short from calling it disrespectful though.

[@marlmyster]

thangnguyen02 Kneeling is Respectful... it's how you get Knighted!..

[@thangnguyen02]

You are supposed to? Say who? Before 2000s, you can love the US of A without all of these superficial and pretentious charade. Like you're supposed to marry only once? Treat all people as equal? Pay people for their service? Pay the debts you owe? Lose money when you suck at business? Serve people without picking their pockets clean?

[@roberthawkins5785]

I stand for freedom of speech and I stand with Nike for supporting athletes and their freedom of speech

[@jeffmunger]

You stand with corona virus infected Chinese made shoes too.

[@TURK_182]

Gonna buy some Nike's because I support free speech!!

[@romandarius6041]

T U R K---Kaperdick is pro communist, pro Cuba. So why not play for the Cuban Team? Why cry in America? And how about all these single black women, if he is so pro-black, why not date a black girl? Too ugly?

[@TURK_182]

@@romandarius6041 If he's communist & likes Cuba, he has that right to, it has no effect on my life whatsoever & I couldn't care less about who he dates, that has nothing to do with me.

[@romandarius6041]

Turk, maybe it is time to move to Cuba. If this idiot and an idiot like yourself are clueless what goes on in a communist country, you should not be talking politics.

[@romandarius6041]

Hey, Turk, why not talk about police brutality in Turkey???

[@romandarius6041]

Turk---we should talk about the Turkish Genocide of the Armenians!!!

[@rickylee9056]

People out here burning nikes they already paid for ? Who are y'all supposed to be hurting ? Lmao

[@thetexanfan]

….and when Kap is kneeling, who is he protesting to...the fans...the NFL...or is it the flag and Anthems fault for social injustices? That money spent..is just that...MONEY SPENT. Now they will go buy a brand from the competitor. Want me to paint you a picture so you can see clearly?

[@tag3893]

Well you can't expect unintelligent people to do intelligent things.

[@romandarius6041]

Ricky, this is our peaceful protest. This is white people finally answering back. It is driving you up the wall, and I love it.

[@tag3893]

@Aphobias Polemos well, you just proved my point, I wouldn't have expected any other comment from you

[@jermaineperry5681]

Some of ya 45 supporters go back wearing loafers

[@esquesk4840]

It means the amount of racist wearing sketchers are gonna be through the roof 😂

[@christianmontano2361]

Hell yeah man they goin insane 😂

[@nellatl]

Esque SK 😂😂😂

[@nellatl]

Ginger Bread kkk burning crosses now nike.

[@nellatl]

Ginger Bread don't get your panties in a bunch. White supremacists have a history of burning things when it comes to race relations.

[@MrMuta31]

Esque SK lol

[@youngblood02busa]

That police chief makes me sick

[@marizensoul8410]

yeah he sounded like he had a big burrito stuck in his mouth.

[@rickwilliams5350]

Bravo to Nike for willing to risk loosing profits to take a stand on a social issue. I'm sure Nike had this well planned and understood the backlash they would face. In the end though, I bet they knew the company would bounce back and sales would increase. Brilliant marketing! Now I think I'll go buy another pair of Nikes

[@aoedelesophia4170]

I stand with truth, I stand with love, I stand with non-violent protest, I stand with Kaep.

[@anthonygonzalez9149]

Less people buying Nike that means less people waiting in the line at the Nike store. I don’t have to wait 30 mins just to buy a short finally.

[@jermaineperry5681]

Well dont buy them simple as that smdh!!!

[@carlit0s2814]

I never wear Nikes but now I will.

[@JazzLoungePodcast]

I’m buying a pair of Nike kicks now.

[@romandarius6041]

Jazmine, and I have been boycotting all black movies, so right back at you, girl!

[@jermaineperry5681]

I just bought a pair and they look so good on me #colin #protest

[@romandarius6041]

Jermaine, I just saw how many blacks were shot in Chicago, and I just shrugged my shoulders, not my problem, hehehehehe

[@JazzLoungePodcast]

Timothy Sims I’m supporting a football players peaceful protest and Nike’s care and understanding of the social injustice in our country. Idk why you’re bringing up a flag.

[@sisandamrali9080]

me too, going there now, buying that ridiculously expensive pair I saw 6 months ago, that I thought I would never buy. SOOOO PROUD OF NIKE FOR identifying their current market

[@TheKingDee]

Good job Nike, and Kaepernick!!!! Going to buy even more Nike's tomorrow!

[@ivanaguirre8641]

I swear these " conservatives" who complain about how some people are snowflakes, truly act like profesional snowflakes.

[@ivanaguirre8641]

@Timothy Sims burning their nikes, being fake outraged about the peaceful protest that these players are carrying out, some towns are trying to prevent the sales of nikes at all.

[@ivanaguirre8641]

@Timothy Sims Im going to respectfully disagree with you sir. Reason being that we have to admit that there is a racial problem in America and the conservative media has done a real good job in changing the narrative of why they are protesting. Our men and women fought for there right to protest. And if im not mistaken it was a former green bert that told kapernick if he wants to protest without disrespecting the men and women in uniform to take a knee

[@ivanaguirre8641]

@Timothy Sims again I respectfully disagree I do believe it is as big as it is and l believe it has always been an issue in the country. The only differece is that now every one has a smart phone or a Galaxy and everyone is recording, however i do appreciate that we can have a civilized converstation and we can respectfully agree to disagree.

[@birdbuzzbuzz9550]

I didn't even know about the protest when it was storming over night and the next day I woke up and bought 160 dollars worth of Nike shirts I love Nike idc I support whatever Nike or any brand stands 4 as long as its good.

[@mzeeasage7426]

I never hear or saw a peaceful Revolution revolutions always been bloody that's what history taught us Colin Kaepernick. Did it humble and peaceful Bravo

[@88Crager]

Awesome, I'm going to buy a pair now.

[@jenh9426]

Do the police have ANYTHING to say about the cop who shot the guy who was in his own apartment.... I hear silence!

[@marizensoul8410]

I remember the cop thought he was the criminal because he was black. So they killed him, didn't even take the time to listen to him, just saw a gun and assumed, didn't give him time to put down his own gun in his own apartment.

[@luisvasquez614]

Why can't we all see that this country is wrong and a lot of us are not happy with the way it functions. Being a patriot is awesome! but seeing people love this country blindly is scary! How much are they willing to ignore.. when will they open their eyes and see how fucked we are.

[@lyledeyounges1276]

Racial inequality is "inappropriate"! Oh my god...

[@seansartor]

Rating are down because young people are finding other distractions like video games. My son played football and he still plays video games during NFL games.

[@marizensoul8410]

Make football great again.

[@marizensoul8410]

take your lil rolly polly son out and teach him how to play football and how to kneel nobody complains when that cheat brady kneels and prays lol

[@bis3cuit]

👏👏👏👏👏👏👏👏👏Nike Inspiring👏👏👏👏👏👏👏

[@bekimon4993]

JUST DO IT! GO NIKE!

[@vagpounder5614]

Meanwhile.... poor children are getting paid 3 cents an hour to make Nike products in Chinese sweatshops

[@andym8533]

Sacrifice everything, including your company! Just did it! LOL!

[@robbpayne5678]

KAP.....just do it!!! Smart business move Nike cultural high ground in a New America is definitely a market share of the future.

[@fatpapi331]

truth... the people burning their nikes aren't the guys that cop 15-20 pairs a year... they're the people who buy a pair once in a while and run them into the ground. Nike will be fine because their core that lines up on drop days will still support...

[@PurveyorOfCuriosities]

How dare that Police Captain show pictures of slain Officers and ignore the HUNDREDS of victims slain by these so called public servants.

[@ghosty4140]

it's pretty ignorant to think that you not buying their products can hurt the brand. One person burning a sneaker doesn't cost a dent.

[@feseha100]

They mad because he cares about ppl who are in poor situations go to his website and see what he’s doing and judge him on his actions. This is sad day when ppl can’t even agree that poor ppl are in need of help

[@woodai9159]

Standing for the anthem is not for Donald Trump, its for all the soldiers that had fallen so you could keep your free speech.

[@edthegemini6290]

ADIDAS BACK AT THERE DRAWING BOARD

[@joshmullins1087]

My only issue with the black lives matter thing is just that i dont understand or i suppose im not in a position to understand how many are truly affected by it. every black person i see is living a good fruitful life

[@sisandamrali9080]

this is simple, Nike knows, understands and has made it clear when it comes to recognizing their current and target market. They know who supports their brand all the way. so WELL DONE NIKE!!

[@spillthetealive7658]

YOU KNOW WHAT? When it come to situation and tragic stuff yall be like get over it . BUT NOW ITS MY TURN. GET OVER IT!!!!!!!!!!

[@JMWxx]

Nike doesn’t care if some people burn their trainers. Because they know LOADS of people will still buy stuff from them. If you don’t want your Nike trainers don’t burn them, donate them to charities.

[@malcolmsoh5648]

US universities have colluded against me as well. Well, I left US and unsupport US.

[@liraven7676]

Meh, Nike will be fine. ..free promotion- negative pr is STILL pr...we can all thank trump for that power play. The anthem was injected into sports..it was a problem in the waiting. What, no one saw it coming? Even after a divisive leader got elected? Yeah, ok.

[@auntiepiarants2238]

#More Nike campaign let's go people..#lives matters

[@muchidk3162]

Nike knew this was gonna happen, but they also knew this would get them more money.

[@siqueen2514]

They will find any way to try to control you even when you stand up for your rights....

[@linksfelix4264]

I buy Nike and will continue to do so for a greater cause show me where equal equality for all is wrong and I’ll never put another Nike product on again

[@sylviazuniga6896]

GO KAPERNICK.

[@Dallas-wu6st]

Sylvia Zuniga hell yeah go to hell.

[@martymcnaughton2012]

Soldiers believe in the flag and everything it stands for, and sacrifice everything for it how bout we support them

[@FOLLOW5ME5DOWN]

the whole situation is stupid...you cant tell me that there's not something more important we could be discussing...

[@thefozzybear]

There's always the CFL for Kaepernick.

[@vinnypal783]

call me crazy but i think Cap is gonna get a recall to the nfl this season.

[@doynefernandez]

No matter what he believe don’t really care. I care to support our flag & the sacrifice of our troops.

[@mbrig2080]

Thank You Nike!

[@jermainandrew4112]

Support Nike...it support change for the better.

[@rowlandaloriba6931]

Some people think it's only Americans that buy Nike products. Fun fact there are about 7 billion people in the world who are not American and quite a number of them buy Nike products along with thousands of big teams including the biggest sport in the world which is football (the real British one). Nike will be cashing in big time whilst some others keep burning Nike shoes and products which they've bought already ( stupid).

[@jiggawhat7729]

Please Cap didn’t have any struggles growing up.

[@gymsserver2970]

More Nike air Jordan 1's

[@logic7753]

Also, How are you gonna scream America first but you don't donate your shoes to a vet charity. Or any charity for that matter, No you burn them in a tantrum.

[@fpw2223]

Funny that I'm wasting a t-shirt that has just do nothing printed on it ahah

[@sariahy]

I actually realise that theres two side to every story

[@danielleclarke2804]

I'm buying my Nike's tomorrow! I'm with Kaep!

[@memyselfandi4356]

I honestly would like to know why some white people are mad about him kneeling? Cap said it's about police brutality, how are some people saying it's disrespectful to the flag or the troops? Military personal said they don't find it disrespectful. what is the real issue?

[@alysononoahu8702]

It's a beautiful message 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸 a great idea

[@truegrit7697]

Yeah "Kaep"-America and Yeah Nike!

[@roxanas1847]

Too much hate people need more love

[@mintlp]

I bought Nike in support

[@javierjaime9386]

I will wear more Nike now

[@alysononoahu8702]

🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸RESPECT🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸

[@jvhee]

Here's a bizarre idea: what if we actually did something about police brutality? Thinking out of the box here...

[@devilmecare]

Nike sales are up.

[@siqueen2514]

If you don't stand up for your rights going to be no right damn fool

[@MiyukiSawada240]

i sit for the national anthem because i believe.....just kidding i'm just lazy

[@Loommy203]

change is coming

[@desireesandovalwilliams8371]

I will be buying Nike more often now

[@satviksingh8426]

With the nike

[@juanjesse6052]

Keep calm and buy nike🤔

[@90loneeagle]

I'll bench press that hill Billy singer he touches ma AirMax 95 doernbechers...

[@daisytaupmann2956]

I will buy more Nike!

[@1costar]

This is so stupid..-people wanting to protest for something so positive and inspirational. Imagine how many people this has touched and they are literally out there striving even harder to pursue their dream right now! I've never purchased a pair of Nike's before *But I will be!!* What're the best ones to get?

[@user-ys8bu1li1r]

All publicity is good publicity

[@suburbia8831]

I love Nike so much ThAy truly care about blks

[@10--50]

Suck it up and stand for the anthem. JUST DO IT

[@scottluxzul9633]

I've just heard Nike is planning on marketing a pair of Knee Pads. Be the first on you're block.

[@vlun121]

Do ppl actually resonate enough with kap to actually really spend top dollar for nike products when there are better quality shoes and clothing like under armor and reekbok and arcteryx?

[@bladesfn1297]

vlun121 You don’t know the clothing culture literally no one cares about Under Armour outside or performance gear

[@apsvend]

I know it's a tough pill to swallow. Nike is winning and Kaepernick is winning. Remember👹👺👻😈 evil does not last long😁😂😅🤣👍👍

[@lorenzoholmes2034]

vlun121 yes.

[@lorenzoholmes2034]

Jerry yeah...i wouldn't go that far...

[@lorenzoholmes2034]

Jerry dude air force ones, & flight all day! Wtf are YOU trippin on?

[@billyhorton250]

Good job Nike!

[@lasha4585]

What about the families of the people who have been killed by police???!!!

[@ginagraziano6914]

Thank you NIKE

[@MrTrax21]

Stand for the flag, kneel before God.

[@alysononoahu8702]

I want a big swoosh t-shirt

[@ericflores1986]

I bought some shorts and a hoodie

[@Artkidtek]

this is a question for black people: Yall think Nike is sincere with this? or is it all about the money with them? Is it OK to support Kaepernick and Nike teaming up and ignore all the other facts ( Nike still supporting the NFL , etc? is it ok to be slightly ignorant in order to support the "bigger picture"? Or should we do something more like try and force Nike to donate a portion of the earnings to the cause? Seriously... What do BLACK women and men think? I personally believe Nike only has financial motives with this whole campaign... However for Nike to jump on this movement it does add a certain amount of power or momentum to our swing.

[@neanam]

Im going to buy me some Nikes not because of Kap but because I was going to buy some anyway

[@satonicenergy666]

i support nike 1 million percent

[@pillcosby2423]

There is definitely injustice in this world and something needs to be done but the anthem isn’t a place for protest.

[@stacywill6649]

Your opinion.

[@Regimeshifts]

Weedy Gonzalez Good news is that no one cares what your protest rules are

[@lorenzoholmes2034]

Weedy Gonzalez that's exactly what separates America from say North Korea...the right to protest ANYWHERE. It's called freedom.

[@renegade5185]

Then where?

[@pillcosby2423]

Lorenzo Holmes right to protest doesn’t apply to private companies.

[@AegoEzroh]

lol im thinking maybe lebron and serena spoke from their heart but also partly because they have a contract with nike XD js

[@gia1x14-cm1qn]

Money the sales been up since it happened by 24% maybe more now

[@nephilimhunter99]

Ive always bought at least 10-15 pair a year for myself and gifts .... no more ...

[@stacywill6649]

That's ok we have it covered.

[@marizensoul8410]

good because if you don't support equality for all people then we don't want you farting around in the same kind of shoes we wear, maybe trump will come out with some tennis shoes just for you maybe his catch phrase will be "the truth is not the truth"

[@l.e.g.7187]

It's ok to say fuck the fbi..butt not your police!!!!lmao

[@worldofvideos8198]

What if every black player kneel what they're going to do band every black player from the NFL.!??? that's what should happen

[@sebastianasian]

Think of this one second. He looks Colored. But he has Fame and Money so he wouldn't have to worry about Police Mistreatment. We usually make a voice on something that affects our lives (health care, fair wage etc) It's not his issue. Do you know what I am trying to say here???

[@marizensoul8410]

no because you are a rambling fool , that cant spell black.

[@clinton77ful]

Love Nike

[@lasha4585]

Football players have rights too! You don't lose your rights when you go to work so you?!!!

[@jermaineperry5681]

These 45 supporters are so pissed off these racial comments #colin #protest