What Is Strategic Branding? [A 5-Step Framework To Master The Art]

[@zengrove]

As a non-English speaking person, two things I learn from watching your video: 1. Strategic branding skill 2. English listening skill

[@bhatakti_bindu]

Thank You so much for the Frame work it is really helpful and understanding.

[@BrandMasterAcademy]

Glad it was helpful!

[@xixellonj]

this is an incredibly well framed video :) thank you bro

[@BrandMasterAcademy]

Thank you

[@carlotaguedes9089]

Thank you for this. Why do you think this is not being done intentionally more often? Lack of resources of SME? Communication efforts perceived as non-essential? Lack of coherent and holistic, frameworks? As a Comms student and branding enthusiast now entering the real work environment, I'm currently wondering why brands are not more intentional about their branding processes. A lot of the work seems arbitrary.

[@BrandMasterAcademy]

Carlota Guedes all the above and an overall lack of education.... but a change is coming 😊

[@inspirationandlearning1995]

Brilliant

[@BrandMasterAcademy]

Thank you

[@seventeendiamonds]

Awesome structure, and detailed info. Thank you!

[@BrandMasterAcademy]

Glad you enjoyed it!

[@seventeendiamonds]

@@BrandMasterAcademy 😊 Absolutely! 😊

[@faradinaaisyah1312]

Hi Stephen thankyou so much for sharing this! i'm now writing my thesis about branding strategy development. and i'm going to adopt this Strategic Branding framework. could you perhaps share the books or relevant journal/articles that this framework based on? :)

[@BrandMasterAcademy]

The framework is not based on any particular work, but a combination of personal experience and many books - here are some of my favourites kzbin.info/www/bejne/hYWYqp2MacygoaM

[@Landcruiza]

I got values

[@bhatakti_bindu]

Thank You so much for the Frame work it is really helpful and understanding.

[@BrandMasterAcademy]

You're very welcome!