What the Heck Is Going On At Ford!?

[@TheAwareHuman]

This is what happens when car companies are run by MBAs and finance people rather than engineers and car people

[@tmklunk]

Bean counters suck

[@kennethrine8171]

​@@tmklunk💯💥

[@ramrider1453]

I raise my hand to that 🙏

[@MykalJ5]

Finance people keep the company running. Doubt engineers and car people are as adept. We’ve seen this play out multiple times. There are enough defunct brands to fill a graveyard. But I’m with you its be nice to see car folks allowed to flourish no matter how temporary that would be.

[@DarthNero]

Engineers and car people are the ones who do the designing and building the product. They don’t know how to effectively run a sustainable business. MBAs & finance people are big reason for profit company continues to exist.

[@bobuncle8704]

The keypad is one item that really leaves me upset. It’s now a dealer “installed” option for $500. Installed my . It’s “installed” with 2 sided tape. Ludicrous. Someone could walk by with a knife, and 5 seconds of time, and remove it. C’mon Ford. What in the world are you doing. And on top of all this, they are going with a subscription model for some big ticket items. When I’m going to be paying $80,000 plus for a vehicle, there should be no way I need to pay a subscription fee on top of that. All the manufacturers are doing it, but that doesn’t make it right. Jim, you need to make Ford batter than that. This is unacceptable.

[@darpompie4354]

On the other hand, I have owned many Ford trucks including a recent Lightning purchase and I have never used the keypad. The lightning allows you to open the door with a fob, ford pass app, Apple Watch and phone as a key. I get that some may still want it but I have never found the need, especially with all the new ways to open the door. I won't do anything subscription either. Yes everyone is doing it but eventually one company will be subscription free, and that's where I will go if I want that feature. Ford so far is one of the better ones. They are trying to push Blue cruise subscriptions but they do offer a one time payment for lifetime.

[@ALMX5DP]

@@darpompie4354I love my keypad. Allows me to lock up my keys, wallet and/or phone when doing recreational activities nearby and still allows me to quickly unlock it when I return. Also allows me to quickly tell a close friend or family my code so they can grab something out if I’m not nearby. I know it’s not for everyone but to axe the feature or charge an obscene amount for an inferior solution is insulting.

[@Durataur]

I literally use my keypad daily. Unbelievable they have taken it away! Literally one of the best things about Ford is the keypad. Going to the beach? Leave my keys in the truck. Skiing? Leave the keys in the truck. Any activity I might potentially lose my key? Leave it in the truck. How lame.

[@darpompie4354]

​@@Durataur They haven't taken it away... They made it an option. After they introduced phone as a key, the keypad is redundant to most people. You don't take your phone or your watch to the beach or skiing? I do. Not saying that you do or you should but again, you have the option of adding the keypad. Forcing me to pay for something I don't need is equally upsetting. I wish more things were optional. It's funny how hypocritical people get. The first point TFL went through being WTH for bundling stuff (forcing people to get stuff they don't want) is wrong, but then making the keypad optional so only those that want it pay for it is also wrong.

[@cesargallardo943]

I use my keypad on my 2019 f150 every single day to lock the truck and I leave my keys inside as well an I unlock the truck with the key pad very upset they are removing the keypad especially since I was planning on getting a 2025 f150 what a shame

[@Youtubeuser1aa]

Me: I’d like a Torsen front diff on my tremor. Ford: Gotcha, you want luxury interior and fancy bumper. Only $12k

[@Jay-me7gw]

Yeah that does suck. I wish the torsen and Hi-Lock/Raptor T-case were standalone options or part of a "performance" package or something. The t-case you can actually add yourself for not too much money. I think guys have done it for ~$1000-1500 and a few tweaks in Forscan to tell the truck it has the hi-lock case. The front diff is a serious pain to upgrade on your own.

[@Youtubeuser1aa]

@@Jay-me7gw yeah and not even the raptor has the Torsen now. Glad I got my 2023

[@MrGlobeking]

Yes exactly it’s completely changed my plans for my next truck

[@Jay-me7gw]

@@MrGlobeking To what? Ford wont change anything unless you dont buy a Ford at all.

[@Cloud30000]

The F150 is a bad rock crawler compared to smaller Broncos and Wranglers, so the Torsten diff never got used to its potential due to the rest of the truck hitting it’s limit first (especially break over angle). I never understood why people turn a half ton truck into a rock crawler, making it much worse at truck things, when there are much better vehicles designed for rock crawling. Same arguments apply to other extreme conditions where the weight of the truck makes it perform worse than smaller vehicles, and the size makes it more difficult to maneuver into better lines and terrain.

[@CameronKelson]

THANK YOU for calling these things out! As a longtime Ford customer (5 Fords and 1 Lincoln) I cannot stand seeing what they're doing over there. It seems like every day they make yet another decision to push me towards another manufacturer. The expensive bundling is horrible on the new F150, the customization is worse than ever, the cost for a vehicle is insane, and one of the best features of owning a Ford--the keypad--is being taken away as a factory option. Recalls are out of control, cost-cutting seems apparent everywhere in their latest vehicles, they're taking away physical buttons and making them digital, they've moved some manufacturing to China, and the list goes on and on. So glad we have TFL to call these things out, because I feel like my one little voice isn't gonna change Ford, but maybe a few outlets can make a difference. I'm ready for Jim Farley to hit the road.

[@kennethrine8171]

Yes Sir 💯. I've had 3 Lincoln Vehicles. I still have one lincoln and a ford F250 truck. I want to get a New F250 but I might start looking at GMC 😢

[@ljmorris6496]

@CameronKelson Really over a $500 option?. So go with a manufacturer with no keypad and questionable engine reliability, ok..

[@shawnriddle3018]

You'll survive going to another brand. I did and never looked back.

[@thewalkindude7716]

Ford doubling down on stupidity. After owning 4 Fords, I've left them.

[@MrAlpinekid]

What company did u go with??

[@iamswright1853]

@@MrAlpinekidWe’re moving to GM for our fleet.

[@4673962]

​@@iamswright1853Great choice. All our GM vehicles have done excellent and get better mpg's than advertised.

[@munocat]

I am now looking for a new truck, and ford, would have been my choice, but I don’t want to pay such high prices. The sad part is GM is trash and WTF toyota 2024. Now I was looking midsize and compact. So now I am looking for overpriced used.

[@kennethrine8171]

​@munocat It might be your best bet. It's really sad that going on with Ford. I was going to get a new F250 but now I'm thinking about just keeping the one I have

[@americanautotransportllc]

Those destination charges are definitely just for the dealer. I am a car hauler and we do not get paid that much money for destination delivery. I can guarantee you that much.

[@ML-jk3sz]

I see what you did there...

[@qdog494]

I live 45 minutes from the Rouge plant...still has a destination charge

[@munocat]

he is the kicker, the destination charge is included in the MRSP, and the dealer is just ripping you off.

[@kennethrine8171]

Wow that's just crazy

[@davewilson7602]

@@munocatit is included in the MSRP but the destination charge isn’t being double charged to you, they either list the price before destination fee and list destination fee separate or list both as MSRP

[@vcash1112]

No way !

[@JiuJelqSuMaster]

Bought a bronco across the street from the Wayne plant. Had destination fee

[@jermsman18]

Literally what I have been complaining about. The price packaging is annoying and the primary reason I can't get an affordable truck with what I need anymore.

[@briancavanaugh7604]

What really gets me is the SAME packages added to XLT and Lariat include MORE for the lariat version and are priced CHEAPER! WTF?

[@ConrailBostonLineHOLayout]

You guys missed a big one! Ford now makes the 6.8 and 7.3 standard with the 10R100 transmission! No more 10R140. More money, less capability. Thanks Ford

[@JJJ5.7]

Ford CEO said they were reducing the number of configured variations to reduce costs and complexity. Unfortunately any savings by Ford have not been passed on to the customer. And I see cost cutting in other areas like cheap seat and interior materials, no standard rear wheelwell liners, excessive use of plastic under the hood, etc. And MSRP keeps rising. Very discouraging.

[@Scout819]

what's really funny with that first part, is one dealer I used to watch on here was talking about it, and kept parading that they're gonna be cutting costs to make it cheaper. Yeah, cheaper for them, not for us.

[@JJJ5.7]

@@Scout819 yep guy on town and country ford said that. Mitchell something...

[@kene3431]

Look no further than the Unions...

[@Ughmahedhurtz]

@@kene3431 It's odd to me, that dynamic. "Inflation is driving up prices, so we need raises to keep up!" ...prices of the trucks they build go up astronomically... "Hey, wait a minute, why is nobody buying our products, causing factories to furlough or layoff workers? We just don't understand it!" /smh

[@pathunter7003]

@@kene3431 open your eyes and look further, they are not the reason for all the increase in the price hikes

[@dirtroadsailing6418]

I live about 2 hours away from the Louisville plant that builds the Super Duty and I get charged $1995 for the delivery charge just like someone living in Alaska does.

[@boostav]

Same as when you order something online, most retailers will use flat rate shipping.

[@deviouslaw]

Yeah, but if you don't like the shipping charge you can buy elsewhere. Good luck doing that with destination charges that have gotten way out of hand. ​@@boostav

[@ljmorris6496]

The only way to avoid destination is actually going to the factory, i think BMW still allows factory delivery...

[@davewilson7602]

@@ljmorris6496I can attest that at least VW, Ford, and Honda don’t let you do that (have tried that when buying each 😂)

[@Thesinfultruth]

So don’t buy

[@RedHawkish]

Cars are more expensive, BUT.... why aren't warranties longer? Does that mean the manufacturers no longer believe in their product... they charge more, they should provide more... 3 yr warranty should be double since the vehicles cost double...

[@bryandevries7210]

You are absolutely correct. Instead they give you the same warranty as a zero-turn mower... They really have sold out their market and take customers for granted. And not just Ford, but GM and Ram.

[@DarthNero]

The warranties don’t get longer because people are still buying. The whole reason for warranties is to give the consumer a peace of mind. For example: If an automaker is only offering 3 years of warranty coverage but it still sells well, the automaker has no incentive to increase the warranty coverage period. It’s the negative quality reputation along with poor sales that would force the hands of the automaker to increase its warranty spending.

[@bryandevries7210]

@DarthNero its starting to catch up with them. Overpriced vehicles, poor interest rates, and bad warranties that require extra costs for "peace of mind" will have long-term consequences if other international manufacturers get into our market.

[@kene3431]

Unions...

[@pathunter7003]

@@kene3431 part of the reason but not all of it

[@robertaston7256]

I was on the superduty configurator yesterday and the first thing I clicked was the cool bronze paint. That'll be $19,000 more my good sir. I just laughed out loud.

[@w55ks]

Lol buy a black one and wrap it in bronze haha that’s absurd pricing

[@tomlayne9705]

The key pad is a must have. It’s perfect for hiking, hunting, fishing, kayaking. There’s no worry about loosing your key. I can’t believe they got rid of the factory installed key pad.

[@Dusdaddy]

Every other brand has survived without it. It's nice but not that important.

[@ilovesnow2399]

@jimrussellfriesen6768Its not just stuck to the surface who told you that? part of the column behind it is removed.

[@Travis12861]

I do all of those activities, and have used the keypad exactly zero times. Turns out a key is pretty light to carry.

[@Dusdaddy]

@@Travis12861 Best use is when you are just around the house and don't have your keys but need to get in the truck. Or when we are at camp for a week and never carry a key from fear of losing it.

[@axebeard7677]

I have never used my keypad in 25 years

[@conejoshiker3165]

Ford has to raise prices to cover battery power car manufacturing costs and cover their many recalls.

[@valleytractorservices9310]

Yep!

[@deanbean2106]

Excuses excuses from Ford. Tesla doesn't have this problem

[@marvinjacobs2955]

I bought a keyless entry key pad from Nissan for my frontier in 2006 for $80.00 and installed inside the gas door on the door just flip the gas door open put in my 5 digit pin and unlocks the door , Battery lasted over ten years probably because it wasn’t in the sun , I carefully took it apart reinstalled a new battery and it’s still working today 10/10/24 only 135,000 miles on truck.

[@Boguardis]

GOD IM SO GLAD YOU GUYS ARE TALKING ABOUT THIS! I was looking at the same thing, 7.3 v8 in the f250 and for some reason I HAD to add the STX package in the XL trim. I'm glad I'm not the only one who gets irritated at this stupid up selling garbage.

[@1798iscomingback]

Ford was the one that convinced me that for me (and most of people), a full size truck is not only not necessary but in fact a stupidity. I special ordered a F150 back in 2017 and the 10 spd transmission pissed me so much that I finally figure out that if you need to carry something that needs a truck bed you are better off just renting a UHaul... So you can have a less expensive car or a real luxury car (which will never be a truck) or a real comfortable vehicle, etc and still be able to carry your stuff using a Uhaul. If you don't work with or tow a camper, you don't need a truck. That is what Ford is doing: Killing its bread and butter market

[@stephenjn59]

Spot on. Especially since "most" people that buy a truck almost never use it as a truck to do truck things. They make it more of a status symbol than the tool it should be.

[@johnk6206]

And the 2022 Ford 10 speeds were still junk.

[@ljmorris6496]

​@@johnk6206speak for yourself. That's the best thing going for it, especially when towing heavily...

[@1798iscomingback]

@@stephenjn59 "Status symbol"... more like: "Hey, I overpaid for a big aluminum box full of plastic and fake leather inside just because I have no clue what luxury really is...." hahaha

[@VoidAlone-lz8ww]

After owning an f150 with the 10 speed my experience has been so terrible I will not own another ford again and my next vehicle will certainly not be a pickup. You are 100% spot on

[@jaysson1151]

The dealer installed keyless entry pad requires its own battery. There’s no telling how long it will last.

[@05milmachine90]

I had one back in 2004 and it went 4 years before the backlights shut off and 4 more before ot quit unlocking the door. The transmission will have packed it in at least twice before this keypad dies. Batteries are easy to change at least

[@brianhazelwood9078]

I have one on my 1983 Turbo Coupe ,that may be the original vehicle to have one ,it still works, original battery? has a T-5 ​ Trans so that still there too.@05milmachine90

[@05milmachine90]

@brianhazelwood9078 funny you mention an 83 bird. My first keypad was on a 1983 Thunderbird Heritage 5.0. Those are hardwired. The ones with batteries are the dealer added ones. The transmission I was referring to is the junk they put in the new trucks. The 10R80.

[@tfeltmat2903]

Low revving, large displacement engines will generate less heat and pressure than their small displacement counterparts. All things being equal, they will generally last longer and cost less to maintain than a smaller forced induction engine with similar power and torque numbers.

[@ljmorris6496]

All big rigs and hd pickup owners be getting it wrong for years with their turbos, right?...

[@tfeltmat2903]

@@ljmorris6496 turbo diesels are vastly different than turbo gasoline engines. Surely you can parse the difference between the two - if you’re an adult, that is.

[@ljmorris6496]

​@tfeltmat2903 I'd already know the difference, the long whine um explanation sounds you probably stuck with an outdated concept of modern turbo vehicle functions, admit you can't afford one or don't be cheap and buy an v8 F150..

[@CJColvin]

Agreed 100%

[@CJColvin]

You've spoken like a true EPA lover kid ​@@ljmorris6496

[@jd-py5nm]

I can remember my grandpa ordering an f150 in 1999 with the roll up windows rubber floor etc bare bones and they did it and it was cheap he still has it

[@tmklunk]

That’s all I want

[@ljmorris6496]

Guess what?. They still make one. Although you'll get infotainment, power windows/locks and turbo 2.7 standard. Rubber floors, steel wheels XL version is out there below $40k..

[@zelenizub2036]

​@@ljmorris6496maybe but in 1999 it was below $20k with an v8.

[@ljmorris6496]

@zelenizub2036 $20k = $37k I've seen Supercab, 4x4, 2.7 SXTs on sale for that much, also a 220hp v8 isn't something you wanna street race in....

[@Nick-ue7iw]

@@zelenizub2036 in 1999 you were making $38k a year, not $70k+.

[@quentincook4104]

The keypad also isn’t the same as they’ve always been when dealer installed. It’s a stick on keypad. It’s not installed in the door

[@scottyellis3442]

I've owned Several Ford's "probably between 10 to 15" & I don't like where they are or where they're headed. But what other choice is out there that's any better?? It most certainly isn't Chevy, or Toyota,& I wouldn't even consider Ram now that Stellantis is involved. It's just very disappointing where all car companies are going, big money for little quality.

[@TheNacropolice]

The Duramax engines are quite robust, and the transmission is Allison so it is quite reliable. Tundra will probably be alright once Toyota fully rectifies their manufacturing issue that is causing their engines to brick themselves

[@MetalMike81]

Chevy/GMC also has some annoying issues with packages and pricing. While their RST and Elevation trims offer good value, if you want basic stuff that used to be more standard like a sliding back window, bench seats, or even adding a z71/x31 package for some skid plates and a better locker, it forces you to get the crappy 5.3 or the diesel. If you take the higher engine option, you can’t get the bench seat. Bottom line, it’s just annoying for all these manufacturers when you’re trying to configure a mid-range truck and keep it in the low 50s to mid 40s 🙄

[@scottyellis3442]

@@MetalMike81 WOW, I am so glad to hear someone else say "crappy 5.3". Yes I had a 2004 Silverado Z71 with the crappy 5.3 & at 103,000 miles it gave up on me. I never drove it hard, oil changed every 5000 miles with Mobile one oil & a Wix oil filter. And not to mention the lack of power it had when it was new.

[@scottyellis3442]

@@TheNacropolice No thanks, I don't need a diesel for one & for two my buddy has a 2017 2500 and it's constantly in the shop costing him big money. And the transmissions used to be Allison but the ones today are "inspired" by Allison.

[@pathunter7003]

@@TheNacropolice I wonder about the longer term effects that the recall of all the 2022, 2023 engines. Will people even want to buy those yrs of rebuilt engines in a used vehicle? With a just a new short block but then having some dude hopefully putting back on the used parts from the original cratered engine would give me pause. I guess we will see…

[@seastacker8582]

The keypad on my 17 super duty is by far my most used convenience option. I use it daily.

[@pathunter7003]

I thought the keypad only came on the XLT model?

[@dc9mm2]

Pretty sure the dealer ad on for keypad is NOT wired but battery powered and wifi controlled? The boring colors just flat out stink. Were are the bright red and bright blues and even yellow.

[@raycosman824]

Reminds me of boring Mercedes colors.

[@Dusdaddy]

Yep, not wired. But that's a plus. Now you can put it wherever you want, like in the gas door.

[@pathunter7003]

I chose the lightening blue for my ‘18 truck, it’s beautiful bright metallic blue in the sun🙂

[@lennyjonas5417]

You guys have it backwards…. The 5.0 will rev higher, NOT lower than the EB engines. Especially when pulling a heavy load.

[@kene3431]

wrong...

[@ljmorris6496]

​@kene3431 right. The Coyote revs high although you'll get better towing economy with the v8..

[@pathunter7003]

@@ljmorris6496 slightly better mpg and you better like listening to an engine revving at 3500-4000 for hrs at a time

[@MarkSchmaling]

There was a supplier issue with the keypad. However, as a salesperson for 19 years, most customers do not use the keypad (They decline me setting a personal code for them at delivery). Those that do use it though tend to use it a lot.

[@Jay388]

Use mine all the time and have been for 16 years

[@TeensierPython]

Loved mine.

[@eugenious5314]

That’s because we’re returning customers and know how to set the code. …and don’t want you to know the code.

[@Alan-bm3ni]

Then most customers are missing out

[@romanparipa6944]

I use my all the time

[@packetman1]

I suspect the Maverick Hybrid doesn't have an off road package is because of packaging. When you put those LiON batteries on board, you increase the risk of fire, and other issues, with the possibly violent movements that you can have while off road. If the battery pack is located under the bed, or behind the cab, and low down to account for the shift in the center of gravity all that mass makes, one rock puncture is all it takes to lose the truck.

[@mountainhobo]

I think offering a V8 on the Expeditions would increase their desirability.

[@ce7190]

I’d buy one

[@waltergroover5501]

I want the tailgate step ladder on a Lariet but it is now bundled with about $1200 of stuff I don't want. I guess that I won't be getting the ladder.

[@cryptickhi2510]

Whoever’s in charge over there needs to do something about reliability

[@tfeltmat2903]

They’re transporting the damned thing on the back of a truck, not an ambulance.

[@bradbarber4875]

Somebody may have said this, but you cannot leave the key in the cab and lock it- it has to be farther away-i lock mine in the bed with a lockable cover- i use it for the boat and bike rides and it's awesome. Maybe it can be programmed otherwise but i have not figured it out on either my '15 or '24 F150s

[@jonmarsh2172]

I leave mine in there all the time and use the keypad to lock it

[@larmay787]

It will lock with the key in the cab if you use the keypad to lock it. (Pressing the bottom two buttons at the same time)

[@gregpochet4812]

Most dealers in the Nothern VA area add another Freight charge that equals to the manufacture's destination charge! Lets be honest, its a dealer markup.

[@leechburglights]

I use the keypad entry all the time. I cant live without it. Will not buy a Ford without one.

[@maxr4448]

My Father told me in the sixties as a kid, son don't buy the base engine in your vehicle. Option up one or two grades. He was a family man. He never had a Fast car. But He did buy mother a Car off the Ford showroom Floor because she Loved it. It was a 1970 Ford Galaxie 500 XL convertible. A totally optioned out one. Yellow, her favorite color, White convertible top, Black interior, 429 4v, AC, power windows steering brakes, locks, cruise control. I loved the Mag Hubs it had on it at the time. That Car would haul ASH!!!! I could smoke both rear tires at the high school parking lot, 'cause my friend's didn't believe me. Then they knew my Dad was under cover KOOL! I found out later it also was made to tow,😉

[@bosse641]

Just did a build on Ford's site, an F-350 XLT single cab. ...with options: 62 000 Dollars.

[@martinmdl6879]

The 7.3L is their biggest triumph. PFI Port Fuel Injection. No cylinder deactivation. No Start Stop. Proven single cam. Still gets decent mileage.

[@pathunter7003]

But can a person afford the gas to drive it?

[@ljmorris6496]

@pathunter7003 Do if have to be affordable if you buy a SD anyway?. Get a Ranger if you want economy out of a rugged truck..

[@pathunter7003]

@@ljmorris6496 I just asked a simple question princess, no need to get all irritated

[@Nick-ue7iw]

@@ljmorris6496 Why would a business not care about affordability? That attitude is what let toyota run rampant int he 70s.

[@ljmorris6496]

@Nick-ue7iw Who said he's entitled to an SD?, Ford makes an less expensive Ranger and F150 if want something that's cost less.

[@HSstudio-gaming]

Ranger in Australia - 9 airbags F-150 - 6 airbags

[@_chex]

3:38 I hate dealer installed options. They do not have a quality control step like the factory does. So as you mention. A newb could be handling your truck.

[@stuffandjunkandthings364]

Other things they have done which make no sense: You cannot get a 2wd XLT The addition of carpet to a XL F250 will cost you 5,127.00 (STX appearance pack), and adds 4wd. You cannot spec a 2wd F350 crew cab dually with a gas engine- you have to get the diesel. The trailer brake controller (on XL) is another 300.00 on top of the 5th wheel prep (550.00) There is no such thing as a gas crew cab dually. I was trying to configure a gas F350 2WD (6.8/10spd/ 4.30) crew cab short box, and was shocked by the amount of "options bloat" that they have gone with. As it stands now, to "doll up" the interior of a work truck (would be my only vehicle, so trying to make it livable) with such "extravagances" such as CARPET or a power seat requires ordering a truck that is MUCH more expensive, and I don't want a bro-dozer. I don't want or need a 4x4. I just wanted a daily that could drag my (or my friends/ brothers') bad decisions home without hurting it.

[@pathunter7003]

It took me 5 months to find a lightly used 2018 XLT , 2wd , with the appropriate tow pkg, and options.

[@tommytodd177]

What about the fact that they are removing leather from the lariat trim?

[@timclarke9627]

recycled plastic like volvo is doing. Maybe using all that free plastic floating in the pacific ocean.

[@Scout819]

What always got me is the heated seats in the XLT. Sure, it's not a necessity, but I hate how it's locked behind a nearly $5K package, and the cheapest you can get it is is $55K. And that's if you get the base engine, 2WD, etc. Like I said, it's not a *necessity*, but nowadays that's a pretty standard feature on cars that aren't absolute base models.

[@pathunter7003]

Ha, now see I’ve got heated seats and have used them like 3 times, only when it gets down to around 0 or below

[@paial]

Destination fee is just part of the "I am an idiot" package that US retail/service has become. Shown prices (on a sticker, menu, site, whatever) don't mean shit anymore. You get a 5usd coffee and may end up with 12 usd out of pocket out of fees, tips, taxes, and so on... Except for taxes, everything else should be included on the prices shown/advertised (including "usual" tips).

[@quidipher]

Destination fee+ base model= MSRP.

[@eugenious5314]

You missed one: SuperDuty 4x4, dummy hub lock passenger side, effectively leaving the passenger side hub locked. For the price + destination I want to be able to unlock both front hubs.

[@raycosman824]

Remember way back when a Maverick was a car with a price starting at $1995? Just shows how things have changed, not necessarily for the better.

[@LafemmebearMusic]

With respect that’s a hyperbole because if you covert that 1995 to today’s money it’s not 1995. Like you gotta adjust your numbers or you’re just living in a nostalgic fever day dream 😅

[@Jcruzer70]

​@@LafemmebearMusicHow about just sticking to the fact they raised the price of the Maverick almost 6k for basically the same car/truck in only 4 and a half years.

[@kenneth6382]

Dude, the last time I made a comment like that, my arse got roasted in these comments!! The younger gen has no idea how simple things could be, and were, not that long ago. Ignorance IS bliss apparently.

[@kenneth6382]

@@LafemmebearMusicAnd LOVING it!!

[@Cloud30000]

If you want a simple vehicle, just buy an old used one and keep throwing money at it to keep it going. If you want a cheap vehicle, get yourself a sugar daddy that made out big from Covid (a large part of the country shifted to the top income bracket) to buy it for you. The reality is a lot of people made a lot of money and don’t mind spending it, and that’s the new target demographic for vehicles.

[@fewworddotrick]

When you go online and build a new ford vehicle it's mental gymnastics just to HALFWAY figure it out. It's wayyyyy too complicated. It has always kinda been unnecessarily complicated but In the last few years it has gotten astronomically worse. I question the judgement of the people running this company.

[@Hybris51129]

It only seems complicated because out of the big 3 Ford remains more or less the most 'a la cart' of the truck brands and their builder blows the pants off of anything coming from Japan and Europe save for your Premium brands like Porchse.

[@fewworddotrick]

Nah I disagree...it only seems complicated because it is complicated

[@Hybris51129]

@@fewworddotrick Ok then go to Toyota or Honda then. You pick a color and you're done.

[@fewworddotrick]

Nah no thanks I'm gonna sit here and criticize ford.

[@Hybris51129]

@@fewworddotrick Ok so you are just a idiot commenting just to hear yourself talk as it were. Thanks for warning us so we can ignore your opinions from here on.

[@thomcasey2005]

Ford no longer puts the ecoboost badge on the new trucks, just an FYI. Only Powerboost.

[@pathunter7003]

Why does that bother you?…

[@thomcasey2005]

​@pathunter7003 Never said it did? Just noting it. You will never be able to tell what they are driving now as you could in the past, outside of a PowerBoost, or a Deisel in the HD models

[@pathunter7003]

@@thomcasey2005 well that’s what I was wanting to know👍

[@ThinkOutsideTheCube]

Most of these items are pure simplification and complexity reduction. Honda and Toyota have done trim packaging/bundling for years, but now domestics transition and it’s unhinged?

[@MetalMike81]

IDK about that. At least with the Tundra, Toyota offers plenty of customization, such as being able to get TRD package on almost any trim. Plus adding many of the smaller options without having to fork over $4-5k for some bloated package

[@pathunter7003]

Dodge did the bundling thing back in ‘98 when I bought my truck, way before Honda and Toyota did, don’t start with the shitt that they developed that too , smh

[@FacuGonz3]

With all the high prices, people should go for lower trims, for example, a fully loaded F150 Lariat costs less than the Platinum and you have basically all the same, with a different interior theme and the V8..

[@ljmorris6496]

The STX is an hellava bargain, although you'll will pay if you wanna 3.5 or 5.0 in one..

[@AmericanSurvival001]

Hello from Ford! We’re just building the best junk we can at the cheapest price and when we save a nickel it’ll cost you five dollars every time what we bailed at Ford is what we call a parts machine meaning that it will need parts continuously that’s what keeps us in business. We’re not Toyota, or ram

[@justaviewer111]

WTF on the Tremor colors???? Are we in 1950s Russia now? As for the crash test result - the 2023 also has that very same poor rating but the 2022 and older is all GOOD. What changed from 22 to 23?

[@pathunter7003]

Ford is getting nostalgic. Like Henry Ford said back in the day, “you will like the color if you like black”

[@hanksta34]

Soon under Kamala

[@SALMONSLAYER06]

im an electrician at the new ford hub located in the Dearborn heart of ford country. the new tech center is the most extravagant project anyone has been on. ford spared no expense. looks to be some big things coming and one heck of a place to be working. union strong middle class going to work helping to establish what we love and hold dear.

[@travisruskin2024]

Ford knows that people will still buy the products. Customers like to complain but still buy

[@kennethrine8171]

I not so sure about that anymore. I was going to buy a new F250 but not now I'll just keep what I got

[@Actheman1978]

Bingo!

[@modmatt1]

My entire family has moved away from Ford after lifelong customer(s). Taurus>Camry, Fusion>Mazda6, Focus>Mazda CX-5, Expedition>Mazda CX-5. Our F-150 is next to be replaced by a non-Ford model. Maybe there's enough customers now so they don't care, but this is going to catch up to them at some point.

[@DarthNero]

Right. Never underestimate the amount of brand loyalists out there committed to feeding their preferred automaker every dollar they can regardless of how outrageous the prices get or the overall additional costs that comes with ownership.

[@Jim-su7en]

Not

[@aredman22]

Ford is offering the Henry Ford heritage edition: you can have any color truck so long as it is black or grey.

[@stevengager]

Thank you TFL for covering the insane XL Super Duty price increase for opting for a 7.3L. Going from a $1k option to a hidden $10k option by forcing unwanted appearence packages and tech has me highly disapointed with Ford and considering a Chevrolet Alaskan. Even with a ton of options it comes out less than a base XL 7.3L.

[@danielmains4914]

Chevrolet is doing the same thing. Just ordered a new suburban and had to get the technology package or tow package to get a sun roof.

[@Chief_5]

Literally is an opportunity for an auto manufacturer to corner the market with a low priced nicely equipped Truck and SUV, but will it happen.

[@sumofty]

Ford has a HUGE quality problem. One of the easiest ways to do that is by reducing complexity. By having options all bundled and not singleton add ons you reduce number of buildable variants. Now obvioualy that increases the chances of you having to pay for features you dont want, but given Ford's current quality, its probably the right move

[@gregbrooks3577]

It's not just Ford. It's all of them. Japanese trucks included.

[@Zatoichinisanyon]

Along with calling out Ford for getting it wrong, compare with the companies getting it right.

[@Schneids71]

Are there any getting it right?

[@Nick-ue7iw]

An example being?

[@gregbrooks3577]

Who is doing that? Get serious.

[@terrytsandilis9962]

I believe destination fees also covers the cost of sub assemblies and parts that arrive to the final assembly plants from the part suppliers. I’m not justifying the extra cost but just shedding light on the manufacturers drive to cover costs.

[@BeeReady247]

I can tell you one thing for sure, Quality Control at Ford is crap. I ordered a truck, not one body panel was inline, got that one lemon lawed, and when ordered a 24, it just got here and it's bed and tailgate are out of alignment. I didn't take delivery. On to another brand.

[@ramaswamynarayanaswamy4806]

Good luck. Most Ford loyalists here are trying to DENY the real facts.....I consider them just as worse as Toyota loyalists...

[@nunyabidness3075]

It’s all games to get buyers to do what the regulators demand they get the consumers to do.

[@mikesawyer1336]

It's not just regulators. I want more efficient and clean transportation. I don't want huge diesel trucks blowing coal at me. However, the auto industry has made a mess here. Work trucks are a necessity tool. Green ideas can't shut out small business needs.

[@nunyabidness3075]

@@mikesawyer1336 There are enough companies selling vehicles that it is unlikely collusion causing full size trucks to be the way they are despite the consumers wanting something else. What we get is what the market and regulators want. I actually think the industry has the least amount of agency among the three parties (Manufacturers, Regulators, and Buyers).

[@nolanmartin3640]

The F150 used to be top safety pick, I bet the only thing that changed is the IIHS are just stricter.

[@ljmorris6496]

Absolutely, I rather/had crash in a "poor safety" new F150 than be in an ambulance in a "top pick" Civic..

[@pathunter7003]

I think the NHSA has started to T Bone the trucks now in the driver/passenger area. I don’t think there are any air bags for a side hit towards the rear

[@Nick-ue7iw]

@@ljmorris6496 Bruh civics are like that safe from indiana jones. Go look at that video of ASP pitting a civic at 152 MPH, driver just walks out like its another day at the office.

[@ColeSpolaric]

On top of that insane destination charge, it doesn't matter if your dealer is 10 miles away from the factory or 2000 miles away.

[@raycosman824]

Just an easy money maker for them.

[@TKAT.]

I'd imagine all of this is due to data they've gathered about sales. People are buying trucks as family sedans. Why do you think 85% of trucks have the short box?

[@Cloud30000]

Because a 7’ bed can’t hold plywood or timber, and a 5.5’ bed can lay them over the tailgate just as well as a 7’ bed while allowing more room to store tools and equipment you don’t want wet or stolen inside the cab. An 8’ bed makes sense, but the 6 to 7’ bed isn’t as useful as there are very few things longer then 5.5’ but shorter then 7’. They should have eliminated the extended cab, and kept the regular cab and crew cab as both have better use cases than an extended cab.

[@ljmorris6496]

​@@Cloud30000 Don't be cheap, get a Super Duty if you wanna super truck..

[@DuffyGabi]

I am a contractor with a short box. For a brief time I could put kids in the back seat and I pull a trailer for tools and materials.

[@TKAT.]

@@Cloud30000 it's an 8' bed not a 7' bed. What kind of silly cursed truck has a 7' bed?...

[@tomdunlap6254]

I just bought a 2024 F150 XLT Powerboost a couple months ago. First off I’m completely satisfied with my purchase it was the ideal truck for my needs. The one thing that really rubs me wrong about the purchase process though was that I couldn’t get leather. They had a leather option on the XLT trim but I either had to pay $9k for a ton of stuff I didn’t want or upgrade to a Lariat. I realize they need to differentiate between trim levels, but that’s ridiculous.

[@3rdpig]

Maybe Ford not having options for skid plates, big tires and lifts is their way to tell buyers that AWD vehicles don't belong on trails meant for 4x4's? Personally what I'd call a "logging road" is about as far as I'd push an AWD vehicle without expecting to damage it or exceed it's capabilities.

[@tellucas]

I know with GM you could previously get a high stance package on a 2 wheel drive only model which was great for construction sites. Ford should offer the same on both 2 and AWD models for similar purposes. Rural customers would also appreciate it for the dirt roads without needing to pay for the full 4WD kit.

[@pathunter7003]

@@tellucas in a way ford has offered a higher stance 2 wd truck as Ive got 20” rims with 275/60 tires with a decent lug on them, I think it’s works out to a 32or33” tall tire. I believe it gives around a 9.5” or more clearance underside. So with a locker it’s gets me thru quite a bit of snow and thru to my construction site parking area

[@tellucas]

@@pathunter7003 good to know!

[@dansievers5915]

Color at the F 150, is like 7 shades of grey! Who ever is in charge at Ford making that decision should be fired.

[@ClayBellBrews]

Are you guys confusing the “Powerboost” hybrid with the “EcoBoost” turbo or did Ford change the labeling?

[@Curtsmagnum]

Powerboost is also ecoboost. I own a 2024 powerboost it’s a twin turbo v6 hybrid that gets 26mpg

[@ClayBellBrews]

@@Curtsmagnum I’m referring to to where they said the EcoBoost was a hybrid, and specifically complained about how the EcoBoost label was misleading as it was for power, not fuel economy.

[@ClayBellBrews]

And they too, owned one.

[@Dusdaddy]

Agreed. Destination fees just need to be rolled into the price. The bad part is if they did it now, they'd get beat up for raising the price $2k with no change. Sure, they can plaster $0 destination, but they'll still get beat up in the competition's ads. Still, somebody needs to start and the rest will follow suit.

[@MarmiteTheDog]

I imagine Ford (along with other US/European/Japanese manufacturers) are starting to panic about the fact that Chinese manufacturers are already leaving them behind and need to raise as much money as possible so they can invest in an attempt to keep in touch.

[@aaronbritt2025]

This is all about decreasing manufacturing costs. By streamlining option packages they decrease the number of variations they have to produce. This is why some manufacturers like Honda, Toyota, Hyundai and Kia offer only dealer installed options. To get more features, you just move up to the next trim level. This means when the factory builds a certain trim level, the only production variation is exterior color. @7:00... Another Maverick issue... Production delay and price. My friend ordered a Maverick Hybrid TWO YEARS ago. The truck just arrived at the dealer and they want $4k more than the price they agreed on because Ford jacked up the MSRP. @12:00... I think destination charges are legitimate charges, however they're no longer charging what it actually costs to transport the vehicle. Most used to be well under $1k. I transport from Co-part auctions all over the country to Vegas. I never pay $2k and that's for a single vehicle. Ford transports 8 to 10 vehicles on a single truck to a single destination. I bet the actual cost to transport a Maverick is about $600. The other $1400 is just added profit that they can collect without raising the price of the vehicle. It's BS and it would be nice if Congress passed a bill requiring the destination charge reflect the actual transit cost. It'll never happen though. Too much lobbyist money flowing. BTW, I'm a Ford guy. Fords I've owned... '08 Mustang GT/CS, '03 Mach 1, '14 F150, '18 F150, '17 Fusion Sport, and currently a '16 Fiesta ST.

[@waynewallace2061]

The future is in USED cars and trucks as prices continue to spiral

[@212helpdesk]

I have not watched TFL for maybe a few months. It feels good listening to you guys talk automotive. I had broke my foot real bad which required surgery so I was laying around for half a year while surgery healed. I would fall asleep around 2pm then wake up around 4pm then fall asleep again around 8pm. I must have slept 12 hours each day, crazy. In hind sight laying around all day listening to TFL sounds like fun but I'm glad to be back in "the rat race". No time to really listen to youtube other than work study stuff and maybe a short video. Keep up the good works, I really enjoyed you folks "back in the day".

[@wesvasher]

Hey hey Oxford White is the GOAT color. Although I would really love an Eruption Green truck.

[@Takusanmizu77]

Eruption green is the color of Ford’s profit charts

[@worldsstongeststrains983]

First time Ford owner. Bought a 2022 Bronco big bend with soft top and i4. Zero issues. Love it.

[@rockymountainjazzfan1822]

Auto manufacturers have been playing the bundling game for years. This is especially true of 4WD vehicles. The actual suspension and driveline components to, for example, transform an ordinary 4WD Ranger to "Raptor" off-road capability cost the manufacturer $1K-$2K, at most. So, they bundle it with all kinds of fancy interior and electronic gizmos (the latter that don't cost the manufacturers much money, either) with the off-road equipment and charge $10K-$20K extra or more.

[@jadawg1973]

Have you guys done any reviews on affordable or lower cost pickup trucks with front lockers? Maybe I am getting ahead here, are there any pickup trucks with front lockers other than the raptor, power wagon and tremor? Maybe a more affordable option?

[@just4ivaylo92]

Colorado ZR2

[@BeanoNoir]

They already did this with the 24 F-150. It's a weaker truck than the 23 model, and they got rid of the 2.7 payload package, even though it's a better towing motor than the 5.0l. Someone got hired for a position they have no business being in over there. There are virtually no additional costs for switching equipment around that is already on the platform, as far as paint, suspension, and chassis. This is likely a combo of packaging being manipulated for highest profit margin, in the guise of "simplifying manufacturing" for quality reasons. As far as the factory workers are concerned there is virtually no difference on what trim level is what. The fastening points are all virtually the same, the only major differences come with 4wd, engine type, and rear end.

[@Raptor820]

I normally buy new but just bought my first used 2014 pickup, and I love it! Best of all, I paid cash and no payments!

[@DuallyDane]

it's funny seeing the uproar over price gauging practices from manufacturers , but eventually they'll always end up buying anyways lol

[@Anth230]

Exactly. People want loaded behemoths, complain about the price and still buy them. I go for standard and am happy with that. Low maintenance as well...😊😂

[@DarthNero]

@@Anth230The fear of missing out is a very powerful feeling. People complain about the high cost but the deep thoughts of having a new & fancy vehicle in their driveway does tempt a lot people to pull the trigger despite knowing they are overpaying.

[@nathanlewis3462]

Even the blue on the tremor is antimatter blue...which is basically black in any sort of low light. Also noticed onbthe configurator you can not get the sport appearance package ina ny non gray scale color atleast on the f150 xlt.

[@KevinBrown-r7d]

I guess the 7.3 is long lasting if you don't count the cam & lifter failures.

[@ronhayes832]

Combo packages are a way to increase revenue without increasing unit volume. Retail salespeople refer to this as adding to the ticket.

[@wesalexander2693]

I agree about "Destination and Delivery" charges, it's an absolute farce! You will have to pay the same charge whether you live 5 miles or 1,500 miles from the factory! Come on, it isn't an option, it's non-negotiable, you have to pay it, so it is part of the cost of doing business! Reminds me of the foolishness of advertising things for "free" - nothing is free, the dealer/seller/manufacturer can't give away anything for free, they have to make money, or they won't be in business for long! It's an often-used marketing term that is meaningless!

[@ce7190]

Every option is more expensive this year. Rear wheel liners, block heater, etc.

[@WHavriloRT]

Getting rid of iconic silver, and the keypad makes me wanna go to GM

[@jeffs2809]

It's not completely gone according to the build & price, anyway. Just cant get it on some models.

[@darpompie4354]

lol... Of all the colours to complain about. Yah, that's what missing, another shade of grey. Besides the blue, all they have are various shades of grey.

[@nmtay]

3:41 I prefer factory installed as well. Something about building a car, just to take it to a dealer and have them take it apart bothers me. Mainly because they may not put it back together the same/correctly, and it adds to the potential that something could get damaged. Also, to his point, everybody doesn't have the same work ethic, so, again, it may not get put back together correctly or delicately, and you may wind up with unwanted damage on you brand new car. In some instances, it's also wasteful, if there is an entire part that needs to be replaced. Just let the factory do it.

[@yentrader]

Yep, I passed on the F150 Tremor because I can’t get the Torsen unless I opt for the $11,000 402a package! On the 2023 it was a $500 stand alone option. 😡🤬😡

[@Variable310]

Never once used the keypad in 2 years of ownership. To each his own I guess.

[@marcochavanne]

Die hard Toyota guy that was considering buying my first Super Duty after watching hours of videos and research. The new changes are really diminishing the value proposition for a prospective buyer... The change to a mid grade transmission behind the Godzilla is really disappointing. Cant throw a supercharger on it now without beefing that up. Vinyl instead of leather on the Lariat. Keypads are $50 on the Ranger and $500 on the Super Duty. Paywalling features behind packages that force you into more premium trims. Was really ready to jump ship after Toyotas engine fiasco and crazy prices, but now I am not so sure..

[@CJColvin]

Get the Titan while still available, you'll love it more (especially with the 5.6L Endurance V8 in it).

[@pathunter7003]

Spend some time looking online for a low mi used SD and possibly save $15-$20,000. Call your local dealership and tell them what you want, they can check all the used trucks in their inventory.across the country

[@Nick-ue7iw]

@@CJColvin if only it had a long bed.

[@CJColvin]

@@Nick-ue7iw True

[@ProjectFairmont]

The 5.0 is NOT low revving compared to either the 2.7 or 3.5 EB. The TQ and HP numbers are generated at higher RPM, vs the boosted engines.

[@6toomany]

Not a chance my 5.0 gets decent milage... Over all average of 12 years and 151k... 15.2mpg.. bone stock. Dodge-land numbers..

[@ryangriffiths2029]

There are work arounds to these special packages but they are very difficult to find. I ordered a 22 XL 7.3 f350 and refused to pay $2,000 for the STX pkg to get cruise control. I found that adding the chrome bumpers allow me to add cruise control. It took a lot of time to find and the dealer didn’t even know about that.

[@djh1010]

My '18 5.0 averaged 18mpg with stock set up. My '21 2.7 gets 23mpg combined with the same drivetrain and packages. The ecoboost is noticeably better on fuel mileage. The only real advantage I lost (I tow less than 4k lbs) was the engine sound.

[@colingoldthorpe5918]

Exactly my 27 eco boost was the same, it was way better than the V8’s I had in all my trucks. It wasn’t even close, like 30% cheaper to run.

[@GuitarNewby]

The Maverick was never meant to be for off-road use. You need to step up to a Ranger for that...

[@finerbiner]

The F-150 is not and has never really been the most popular truck. They game the counting by calling every truck an F. GM sells more trucks.

[@Billybob50119]

Very true!

[@tmklunk]

My ford friends don’t like to talk about that 😂

[@cmiles97x38]

Hybrid Maverick isn't for off roading, Duh! The Maverick is basically a car. It allows folks to get great MPG and get around on winter area roads.

[@MrGlobeking]

I have noticed this trend at Ford and I’m very glad you have chosen to raise these points, Thank You

[@harisasidhar]

Hey TFL Please do some more research on engine. I think they put such a hefty price for engine upgrade could be due to new lower emissions requirements and fines with higher power engines. Probably they are passing some of it onto end user