When in doubt, find your people! Reshaping communication with Hubert Sobecki.

Are you an NGO struggling with hostile propaganda? Instead of trying to put a stop to disinformation, learn how to bypass it, shift your communications, and get in touch with your audience.
Hubert Sobecki is in charge of strategic communications at Love Does Not Exclude Association, an LGBT+ organization based in Warsaw, Poland. For the past 8 years, he has been working on campaigns and anti-disinformation action in a hostile environment fueled by state-sponsored propaganda utilized by the previous Polish government. In this video, he explains the first three steps of reshaping your communications.
Key Take-Aways:
✅ Do not limit yourself to informing and educating. Instead, rely on emotive communication and always remember to call to action.
✅ To engage your audience, learn about their values and things that make them tick.
✅ Define your constituency, or the people you are most familiar with, and build up your audience from there.
If you want to learn even more about getting to your community and crafting hope-based messages, head to our free, self-paced course on Building Positive Narratives: bit.ly/BuildPo...