Why do we still design thing to be objectively accurate? - Rory Sutherland

Intervento di Rory Sutherland, Vice President // OGILVY UK a CERTAMENTE 2020
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[@ole-martinlundefaret5876]

This is a bit misunderstood regarding colour. It’s correct that the TV has RGB LEDs and that adjustment between them creates colours. But you can get LEDs in correct colours. This is essential for example in MedTech where you need certain colour frequencies for examples to analyse blood.

[@subirdas0]

The accountability is a bit deal for a CYA culture.. so that if things go wrong, an objective approach is easily supportable. A subjective approach needs a more complex accountability if things go downhill.

[@villeporttila5161]

I feel like most of the audience had a real hard time understanding him

[@guyhandsome43]

I think they were taking notes. Lots of good stuff in here

[@timharry5168]

Lol on point...diet coke lol they really don't need to make it so terribly tasting to convince us there's no sugar.

[@kknn523]

The premise is absurd. The TV is replicating objectively accurate colors. So, there is an objective to aim for(colors as close to reality). Essentially, ideal objective measures can be identified. Unless you bullshit them on some reason why some subjective thing is more ideal. Basically, as close to objectively perfect is ideal.

[@caseyduke6229]

I don't think you understood this at all dude

[@kknn523]

@@caseyduke6229 ha! So people design race cars by what then? Objective benchmark performance that provides known performance advantage.