Why do we still design thing to be objectively accurate? - Rory Sutherland

[@paulbo9033]

The television framing of the problem is the best one he's come up with yet

[@subirdas0]

The accountability is a bit deal for a CYA culture.. so that if things go wrong, an objective approach is easily supportable. A subjective approach needs a more complex accountability if things go downhill.

[@ole-martinlundefaret5876]

This is a bit misunderstood regarding colour. It’s correct that the TV has RGB LEDs and that adjustment between them creates colours. But you can get LEDs in correct colours. This is essential for example in MedTech where you need certain colour frequencies for examples to analyse blood.

[@villeporttila5161]

I feel like most of the audience had a real hard time understanding him

[@guyhandsome43]

I think they were taking notes. Lots of good stuff in here

[@othmane-mezian]

I think this was in Italy

[@timharry5168]

Lol on point...diet coke lol they really don't need to make it so terribly tasting to convince us there's no sugar.

[@phill6859]

I wouldn't drink either, too many chemicals

[@phill6859]

Saying it doesnt create millions of colors, it creates three. Is objectively incorrect. It can display 256 or maybe 1024 shades of red and the same for green and the same for blue. The light wave coming from a screen when it displays yellow, is not the same as something yellow. But all sound and video recording and reproduction goes through a series of losses, we try to make those losses appear in the range that people don't perceive CRT TVs suffered the same kinds of issues.

[@x--.]

Yet I'm confused. You say it has 3 colors but 1024 different shades of those colors. To me that sounds like intensity, not a change in wavelength of the light-- so then it really only has 3 colors at different intensities. If that statement is true, then he's correct. Our brain interprets the differences in amplitude of the 3 different colors (or on some screens, lack of color) as "millions of colors." Unless I'm missing something you seem to have restated his point. The screens rely on our visual system to properly interpret the colors so we "see millions of colors" or whatever marketing jargon is in use today.