Why does TikTok hate this song?

[@Savroge]

that tiny clip at the beginning made me turn to my boyfriend and say "that sounds like an apple commercial." thing is, going back to New Soul by Yael Naim I've often genuinely liked the music in apple commercials!!! I'm a special kind of basic lmao

[@NaaimSiddiqi]

Their last hit was in a Microsoft commercial

[@MathiasMorte]

@@Savroge New Soul is such a good song!!

[@meh9334]

Same lol I love « basic » music

[@MrMeagain569]

I started enjoying music and movies again when I stopped reading the comments so hard. And with algorithmic feeds being so prevalent the comments often are just what the google gods think I want to see anyway. Super self defeating, but here I am commenting anyway. Great analysis as always

[@MathiasMorte]

Thanks so much! I definitely have been trying to do the same; I have some really firm opinions on a lot of media, but I also have a lot that were way too heavily influenced by social media.

[@NaaimSiddiqi]

I feel this way for sure. I worked at a movie theater when The Last Jedi came out so I had the chance to screen it for myself a few times before anyone else had the chance to see it. Once other people had seen it, the negative echo chamber around it shocked me.

[@NaaimSiddiqi]

The thing that gets me about the comments is that so many of them are repeating the same wrong take to try to seem intellectual. There was a video that went viral claiming that the thing that made the song sound like commercial music (which is already kind of odd as an insult) was that it didn't have any bass. But like that's demonstrably not true? There's limited bass in the intro section and then it creeps into the prechorus before getting fairly funky in the chorus. A lot of people listened to 15 seconds of a song and then called themselves "critics".

[@MathiasMorte]

@@NaaimSiddiqi I saw the same comment!! It’s totally wrong, and also would be such a weird reason?? Strange stuff haha

[@_Samwich_]

You're criminally underrated! I hope you grow in more subs. I also definitely agree with your analysis, the song was actually quite well preformed. Even if it wasn't a person's cup of tea it definitely doesn't sound as bad as people really turn it out to be :)

[@MathiasMorte]

Thanks so much :)

[@sepeepee]

just looked up those albums at around 1:38. im too young and metal to know these so thnks!

[@alemobra5747]

the hate is SO unnecessary, her voice is INSANE too like, ive never heard her in anything besides that but she killed that note

[@chuuisinsane]

imo it sounds like rich harisson / amerie's gogo-R&B sound (1 thing, hate2loveu, talkin about, and ESPECIALLY gotta work) and then turned into advertisement music

[@chuuisinsane]

or crazy in love by beyonce which harisson also produced. its something about the HQ live instrumentation that makes it sound off i think its because all the tracks ive mentioned are sample based

[@dadadada6147]

How dare you play a clip of the song without naming it?😤

[@basilgrey]

your content style is so refreshing!! i look forward to seeing moreee keep going !

[@sunnqtea]

yo this is quality content i thought u had like 100k subs damn.. u gained a follower

[@MathiasMorte]

Thanks so much :)

[@tomiwaaina5499]

As a Lawrence fan, i was very confused by this

[@maxzytaruk8558]

You got some good takes bro, I watch, I like, I sub

[@seanseltzer]

It's the old saying, any press is good press? I have friends that only found out about this band because of the TikTok controversy and are now fans. Interesting how that works. Great point of view and interesting to think about

[@MathiasMorte]

TikTok comment sections also tend to have a much less developed senses of nuance. I'm posting this same video there, and I can already tell you the comments are going to boil my video down to a single sentiment, and then be polarized

[@micellaragua]

Update?

[@MathiasMorte]

@micellaragua”corporate music” commented over and over, and then some really nice comments from people who watched the whole video 😅

[@SuperDuperLuca]

Martin Lawrence in the back because you're talking about Lawrence... nice...

[@hallowcrystal]

This is a really nice video, love the vibe

[@inurpocket]

this is great!!! i could listen to you talk forever. please make longer videos 🤍!! earned a new sub dude :)

[@dadadada6147]

Is this a reupload?

[@MathiasMorte]

@@dadadada6147 no! I posted this before I posted it to TikTok. You’re in the original 😅

[@YMilkshake]

Do you promote your KZbin at all on TikTok? I definitely would've watched your vids here way earlier if you did ^^

[@hayleynoellebroders8247]

Is it just me or is the consumerist argument such a bad faith take in 2024? The world is so goddamn depressing these days and this song has been, at least for me in the last couple months, a fun and upbeat tune to Jam along to on a long drive or while making breakfast. Sure I can see that it would slot pretty seamlessly into an ad but if the entire point of what they're selling is to hit the dopamine button than why can't anybody also argue that soundtracking the mundane with sick vocals and keys-all around good energy-is also a valid way to listen?

[@RawTimee]

I dont like how the girl talks in the song..like her voice, u can tell shes putting on like an aave accent for some reason?..which i dont like. If ur gunna be urself then be urself.

[@trazer1228]

I'm kinda sad, the analysis was great, but it felt so shallow... This could have been a 30 minute video, going into the writing, the meaning, what makes it so hated. The clip you play is the full band acoustic version of the opening tune of an album, it's not in context, we can't understand what role it plays in a full creation. It's extremely relevant, because it's exactly what the people you call out will hear of it, but if you want to pretend like they judge too quickly, I feel like there could have been at least an explanation of what makes corporate ad music annoying, and why this song is considered ad music by people who hear 10 seconds of it. I feel like it's more of a brief commentary of what songs like it are usually associated to and why people are too quick to critisize things, sometimes not even giving their own opinion. It almost feels rushed. To me this video is not "Why does Tiktok hate this song" but "Tiktok comments aren't thought out and corporations aren't creative". I can see it's well edited, the writing is great and the points are well made, but it almost feels like the intro to a long form video essay on this exact topic.

[@MathiasMorte]

@@trazer1228 thanks so much for your critiques, I appreciate it. In a landscape of 30 minute videos that could and should be 10 minutes, this is my attempt at not self indulging a topic too much. I also come from the land of 1 minute TikTok videos, so as I get better at this hopefully I can take more time with a topic. While I totally agree with you that there is greater context that matters deeply, the fact is that the reason TikTok hates it is maybe more superficial than you see. To say that the 100 “corporate music” comments are because of a deeper rooted issue gives them too much credit… they’re just bandwagoning. I do fundamentally agree with your ideas, I just didn’t necessarily set out to explore beyond the very hostile and misplaced criticisms I saw on my social media :)