Why New Rolex Watches Can Cost Thousands Less Than Used Ones | WSJ The Economics Of

[@sweeteyereen]

WSJ is about two years too late to report this. Secondary market reached the peak last year and has been declining for 6 months

[@luxwatchesfornewbies3245]

"WSJ is about years too late to report this". Steel Submariners started drying up around 2018. we turned it down when I was buying 1st Gen Tudor Black Bay. -- King Lux

[@Nikolaitretii]

Terrorist troops of the Armed Forces of Ukraine in radiocyon and chemical protection suits were seen near Bakhmut. Curators from the UK are preparing a provocation with nuclear and chemical weapons after the withdrawal of the main military units of the Armed Forces of Ukraine. They also intend to substitute representatives from the United States so that all the evidence testifies that the US special services are behind the terrorist attack.!!!

[@minusentity]

I came here to say this.

[@jamesnguyen7069]

does that mean a recession?

[@dlages13]

lol I was about to write this same comment

[@bbrebozo6417]

Other outrageous practices by Rolex ADs are implying that buying some piece of jewelry from them will help you build a “relationship” with the authorized dealer. They never mention how much of this other jewelry you need to buy, and nothing is in writing (so they can’t get in trouble with the law).

[@normantong3475]

In the end it end up in the grey dealer never trust a single word from Rolex AD.. they are the devil but pretend to be angels’

[@g43654]

It's funny how people are up in arms over Rolex but say nothing about how other luxury brands also do the same thing. For example, you can't buy a Hermes bag without spending a huge amount of money buying other things from them first, you have to wait to be allocated a bag, you have to build a relationship, and you can't choose what you will get. Sounds familiar?

[@TunaStrata]

@@g43654nah, hermes already well known for doing that. You’re in video about rolex, ofcourse people gonna talk about rolex not other brands.

[@John_Mind]

Most luxury car brands do the same, to get the new model that's produced at a small scale, you must buy many large scale models before to even have a chance of being put in "the list"

[@antisan]

It’s usually pretty simple. Spend 200k, get offered the good stuff. Spend 600k, get whatever you want. Spend 50k, probably get offered a decent non steel daytona. You can start with buying two tone daytonas which are usually accessible. Remember that you’re playing a rich man’s game.

[@M4NA5]

Two words: Artificial scarcity. Rolex produces more watches than Patek, AP, and Vacheron put together but pretty much 80% of the stock goes to the grey market where prices are inflated because only 20% of watches are made available for purchase at authorised dealers to meet 100% of the demand. They have recently started certified pre-owned program to get bigger piece of that aftermarket pie. Used to own a few pieces but got rid of them a while ago seeing all this nonsense (profit was nice though but that isn’t why I collect). Rolex used to stand for a brand that offers a great watch at a reasonable price that was accessible to an average joe. Now that brand is Omega, at least in my eyes. My Railmaster for e.g. is a far better watch in every aspect than the Explorer I that I used to own. And dollar for dollar, Seamaster 300m diver (which I also own) is a better watch than Submariner. If you have money for a Rolex, get a Lange or a JLC, instead. Can also get used/vintage ones from the aforementioned “big 3” swiss brands.

[@kripton7120]

You're right but most of the people who buys Rolex want to show them off so if common people do not know what Patek is, it won't have any effect on them. Rolex is more known to non-watch enthusiasts. That's why it's mostly worn buy people who sold some land or somehow get some money. If you but the watch for yourself buy a Patek or AP but if you buy it for others get a Rolex.

[@yashnigam6]

Lange is way more expensive than Rolex. It’s in a completely different league and they generally are bought by the ultra wealthy.

[@danielsolstrand]

How can rolex sell 80% to the grey market directly? In what way?

[@pelilin2519]

I buy Grand Seiko since i like japanese craft and how perfect they are. GS watch might not look beautiful in picture but in reality when you hold one it is different story. No point in playing Rolex game i have Rolex only for investment(majority of people want Rolex because of this reason) but if you look elsewhere you will find with the same price of certain Rolex you will get more beautifull craftmanship. GS and Omega i love them both.

[@pelilin2519]

@@danielsolstrand My friend was a watch dealer. He was known to come into Rolex AD and said i will help buy everything that you cant sell but give me certain model so i can make a quick profit. So after a while the senior manager or something build a relationship with him and start dropping him plenty watches like Sub or GMT ii etc. He used to get out from the store with a big suitcase. Honestly the salesman in the AD worried about flipper so they cant just give the watch to anyone they dont have relationship with. So they usually did a bit of background check. Because they have some protocol they cant sell fast enough. The existence of watch dealer(grey market they can trust) is a plan B for them to make quick sell.

[@paranoiid1018]

Need a video on how Rolex do their waitlist and how come there are a lot of full stickers watches that’s out there in the grey markets while most of us cant come to the store and buy it regularly

[@KevinEarthy]

Artificial scarcity maintains the exclusivity?

[@BRBallin1]

It’s similar to tickets for sporting events. Most tickets sell out instantly and people have to buy resale prices.

[@Srode1999]

​@@BRBallin1Like sporting events tickets, folks hold back Rolex inventory for resellers that sell for market value. Retail price of tickets and Rolexes are often lower than the true market value.

[@MakerInMotion]

Bribes can accomplish anything.

[@capmidnite]

The reason why Rolex (and also Patek) have cachet is that they were one of the few Swiss watchmakers to survive the "Quartz crisis" of the 1970s. During that time many venerable Swiss watchmakers went bankrupt or almost bankrupt. Eventually the Swatch Group ended up buying out many brands and consolidated them by using similar movements across different brand names. Rolex proudly remained independent.

[@Aztec1050]

Seagull and Seiko are also independent, so why Rolex?

[@capmidnite]

@@Aztec1050 Are you seriously comparing Seagull to Rolex? MADE IN SWITZERLAND. Enough said.

[@Aztec1050]

@@capmidnite tell me something special about Switzerland.

[@Aztec1050]

@@capmidnite the Swiss back in the old days used to produce low quality watches , much lower quality than English/German watches.

[@capmidnite]

@@Aztec1050 Back in the old days WHEN? 1800s? There's a reason an Omega was chosen as the watch for the Apollo mission.

[@michaeladams9744]

Waiting list is a false word to use when waiting for Rolex. There is no such thing as a waiting list. You do not move up on the list as people ahead of you get those watches. The list is just to register your interest, when and if the AD sells you the Rolex you want depends on the variety of different factors such as, spending history, potential to buy more stuff other brands and luxurty items and frankly how they like you as a person.

[@ricflair8863]

The ADs only sell to their exclusive clients who they know are flipping those Rolex to the grey market- so that means the average consumer cannot purchase a Rolex from the AD. Supply, demand, and AD selective selling. Simple.

[@keepitraw1]

look at it from the long term, say you buy a watch every 1-2 years and at some point you will also get the best watches from the AD

[@luxwatchesfornewbies3245]

You got it. The Hermes Birkin bag of mass produced watches. They will likely make an attempt to move to 'application pieces' like Patek soon.

[@Nikolaitretii]

Terrorist troops of the Armed Forces of Ukraine in radiocyon and chemical protection suits were seen near Bakhmut. Curators from the UK are preparing a provocation with nuclear and chemical weapons after the withdrawal of the main military units of the Armed Forces of Ukraine. They also intend to substitute representatives from the United States so that all the evidence testifies that the US special services are behind the terrorist attack.!!!

[@dentatusdentatus1592]

"Rolex wearing. Diamond ring wearing......" 😎

[@gwapogreg5837]

1 million % correct.I think Rolex should have a lottery on their own and force the ADs to sell 50% of their watches to win the lottery from Rolex but just for people that live near that AD. I own 2 Rolex watches one was a gift in 1986 and the other I paid retail and got it because many years ago I helped the managers daughter get a job in a hotel after she graduated but couldn't find a job. So I'm lucky but even I'm saying it's not right.

[@Burnlit1337]

What an easy and relatively clear example of Supply and Demand to follow.

[@BTFD0618]

🎉

[@epbrown01]

It's also a pretty solid lesson in Marketing. If you know anything about watches, when the AD says there's a wait for a Daytona, you don't go gray market - you buy a Zenith El Primero or one of dozens alternatives that are as good or better for the same money.

[@jamesnguyen7069]

but are gen z gunna want junk? they want tiny homes and thats it 😂

[@JohnBowl14690]

Just get a Punjabi Design look alike for $100.

[@PhoenixRebirthed]

I thought it would be because of who wore the watch, but to my surprise, it's just good ole' supply and demand (zzz)

[@pyootchnich]

Two words: social media. It used to be, if you wore a high status watch you would get a certain amount of “social credit“ limited to the few people you would interact with on a given day. With the advent of social media, that picture of your watch is seen by more people, and becomes a part of your personal brand. Therefore, the amount of “social credit“ utility has increased. This makes them more desirable, increasing their demand and driving up prices. It’s not just for Rolex watches. Luxury items in general have experienced sharp or increases in demand.

[@countalucard4226]

When I bought my OP about 5 or 6 years ago the store had every Rolex model there was in the store. They had the one I bought in all different color dials. I wish I would’ve spent more and bought an Explorer. When I entered store I knew nothing about Rolex I just saw a commercial watching Wimbledon and thought “I am going to buy one.”

[@vantage789]

True watch enthusiast right here.

[@threethrushes]

@@vantage789 🤣

[@ruzzelladrian907]

Sort of like the Birkin and Kelly by Hermés, they both go up in value by 100% in the used market. It’s crazy. A basic Togo Leather Birkin 35 costs $12k - $15k at the Hermés store, but it’s $25k - $30k in the used market.

[@emilygooner9697]

I was thinking the same, although those bags take 2-3 days to make in comparison. Hermes game is in legal hot water atm could change that second hand market overnight

[@Steve-rv1ql]

Supply and demand, like diamonds, the market is manipulated to ensure prices remain high. Defining what the real price is is down to you, know one is forcing you to pay!

[@Foxis1080]

The real price is defined by what both parties are willing to agree on. Dont be delusional

[@John19Smith97]

@@Foxis1080 I wish i could agree with that statement since that‘s how the economy works, but rolex is really different in that regard. Same goes for any major luxury brands. You are literally getting ripped off but still agree to it because you got some spending money and fun coupons lying around. People are willing to pay 10k+ for a sub because they simply don‘t know if the watch is actually worth the 10 grand, but hey it‘s a rolex so it‘s gotta be expensive anyways, right?

[@benjamindover4337]

Because they can make more money by limiting supply to retail and covertly selling directly to the secondary market?

[@CHMichael]

The funny thing is that Swiss don't have problems getting them. It's exports.

[@lhliddal]

@@CHMichael how do Swiss get them?

[@marcelrodriguez2067]

The bad side of capitalism.

[@solo-xbt]

@@lhliddal the funny thing is that he’s talking nonsense

[@innocentrage1]

This is why me and James Bond wear Omega

[@charlech]

James Bond and I

[@khunchai43]

My theory is money laundry; tax avoidance, and money transfer. Smaller amount but easier to transfer across the world, much much easier than classic car.

[@thesource63]

I've talk with a vendor at the rolex store paris and he told me: i use most of my time at managing the reservation and waiting client list than sell watches. it was a 6-month waiting minimum to get just an air king. the stupid thing is "collectionneur" pay a bigger price for the same product and they're happy (and the most just resell after to make a quick buck). this moron keeps the market and the bubble insane.

[@TheRealDrJoey]

Here's what you do: You want a Submariner, but you'll have to wait a year or two, and pay $18,000.00 for it. Or you can pay even more than that for some used Rolex.... OR...you can buy an Invicta Pro Diver, get it tomorrow, and pay 60-80 bucks. It looks like a Subby, but a little better. It has a Seiko automatic movement. While the Rolex is water resistant to 300 meters, the Invicta is good to 200, which is still about 3 times deeper than anyone can dive.

[@mikeg8276]

Rolexes are the Chanel Classic Flap / Birkin for men. They’re inordinately expensive, price gouged on the scalper market, and yet somehow ubiquitous, because everyone who wants one has one. They’re so far from their origins as a classic tool watch maker every guy can save up for that it feels like what made them special is gone. The magic is dead. They’re hyper capitalist commodities that don’t stand for anything anymore.

[@threethrushes]

Guy Debord and the Society of the Spectacle.

[@MayTheSchwartzBeWithYou]

They're basically a way for insecure men to try to "prove" their worth.

[@shmookins]

I once saw a guy selling a 'Rolex' on the street for $3 dollars. One of the numbers telling the time had already fell off and was loose at the bottom. The surprising part was that there were still people buying from him. He had a bag of them.

[@stoundingresults]

One time waiting for the city bus I too was offered a rolex cheap, forgot price but anyways I said all I had was 2 dollars for the Bus fare. When the salesman left I noticed his accomplice at a near distance left, I'm fairly sure I was going to get mugged!

[@realVaRaNaSi]

Rolex certainly distinguishing between they customers. their waiting lists are just something made up to calm you down rather than literally saying "we can't sell you a watch". they sell watches to their really fancy clients. They don't want to sell a watch to someone who worked at Chipotle for 6 months and saved $8,000. Instead of saying “sorry I can't sell you a watch” without being rude to such a customer, “of course! I saved your name on the waiting list. I will give you a call as soon as possible!” means a more makes sense option to company policy.

[@kencur9690]

Bs. The waiting list is for all. I know people buying multiple Rolexes and they don’t work at Chipotle... and guess what, they couldn’t avoid the waiting list either. Unless you’re really important, you’re getting on that waiting list.

[@charlech]

You don’t let them know you work in Chipotle and they care pretty much just money

[@promats1828]

​@@kencur9690 Yes, they wait for you most of the time, but if you are a good customer of the boutique or they think that this person is proper to carry our watch, waiting takes a few months; otherwise, they don't even write your name on the waiting list or wait for years. Also, many people just visit boutiques, writhe their names unconsciously, and never come back. They try to eliminate these people from the waiting list to deliver master craftsmen's watches to proper people.

[@user-gc5vm9dn2h]

It is incredible how foolish people are to be willing to pay over MSRP for something that is already overpriced!

[@themagician2062]

When I explain supply and demand I simply tell them to look at Rolex. Prime example of it.

[@brittanynicolette9473]

Managing money is different from accumulating wealth, and the lack of investment education in schools may explain why people struggle to maintain their financial gains. The examples you provided are relevant, and I personally benefited from the market crisis, as I embrace challenging times while others tend to avoid them. Well, at least my advisor does too, jokingly.

[@alicebenard5713]

Investors should exercise caution with their exposure and exercise caution when considering new investments, particularly during periods of inflation. It is advisable to seek guidance from a professional or trusted advisor in order to navigate this recession and achieve potential high yield

[@blessingpaul5484]

This is superb! Information, as a noob it gets quite difficult to handle all of this and staying informed is a major cause, how do you go about this are you a pro investor?

[@brittanynicolette9473]

Through closely monitoring the performance of my portfolio, I have witnessed a remarkable growth of $483k in just the past two quarters. This experience has shed light on why experienced traders are able to generate substantial returns even in lesser-known markets. It is safe to say that this bold decision has been one of the most impactful choices I have made recently.

[@RyanContreras72]

Wow, that’s stirring! Do you mind connecting me to your advisor please. I desperately need one to diversified my portfolio.

[@ConnieGriffith-u4z]

I’ve actually been looking into advisors lately, the news I’ve been seeing in the market hasn’t been so encouraging. who’s the person guiding you?

[@silverlakeas]

Hype, marketing, desirability,demand……..

[@JogBird]

ill stick w my gshock

[@stoundingresults]

Nice. You don't worry about scratches or drops.

[@one_million_hamsters]

The biggest reason I don't want a Rolex is because wearing it paints a target on your back that says "Please mug me, I have money."

[@dieselgoinham]

If you live in the first world this isn’t an issue.

[@John19Smith97]

@@dieselgoinhamoh man then I guess broad any European capital even in broad daylight is a 3rd world country then 😂😂😂😂

[@dieselgoinham]

@@John19Smith97 Pretty much. The only civilized country in Europe is Switzerland.

[@donkeystonky5362]

Did you learn this from visiting all of them or just from watching Fox News?

[@JayCarlz-sj2xp]

@@donkeystonky5362Im pretty sure many of them talk from experience..

[@watchdealer11]

A Rolex is a good watch. PP, AP, VC, and GS are great watches and offer much better value. I've only been collecting for 25 years. I started with a G shock and recently acquired a 5131.

[@Harbalz]

My old TIMEX ⌚ takes a licking and is still ticking 🎉

[@SURENITY]

Yes! Same with my Casio! 👍🏽

[@atenas80525]

Bubble definition - paying over retail

[@ask_carbon]

Yea my Submariner seems to have inflated in value over the last 2-3 years.

[@rahult5170]

It costs Rolex probably under $1,000 to make a Rolex Submariner. MSRP around $10k. The fact that these resale sell for $14k+ is amazing.

[@parksoo-kim6908]

I don't understand the crazy prices on stainless steel models. For something like a solid 18k gold day date, or a king Midas, I can understand.

[@stuartchilongozi2439]

No, rolex sales them at 14K resellers are selling the same model higher for round 32K

[@g43654]

​@parksoo-kim6908 supply and demand. Nobody could predict the price of toilet paper back in 2021-2022.

[@g43654]

Using the price of a fake Chinese watch and say that's how much a Rolex should cost is foolish. Are you telling me that because someone in China is making $2 an hour doing the same job as you, that you should only worth $2 an hour in America?

[@gclip9883]

@@stuartchilongozi2439 The stainless steel submariner does not trade for 32k. Fot that money,you can get the solid gold version. But the stainless steel version is anywhere from 12k-14k on average. A

[@JS-xn9qd]

WSJ - there is one reason for the huge drop. It is called interest rate increase. Interest rate revised valuation of all asset, non cash producing assets included. Last time I looked at my explo, it just has given the time, no money.

[@skyworks1621]

Iam so glad I was able to buy Rolex in store after waiting for a year. All sales started because of young buyers full of cryto money. Iam the same and I will buy more models and not for flip but to wear.

[@paulb9453]

Voiceover is excellent, not as squeaky as others on WSJ. Very useful data.

[@rattanakouk4059]

I like how he called wear marks "Personal Details". Manipulation is at an all time high.They are just trying to prolong an obvious bubble.

[@eyespy8088]

I thought that was a funny comment too. I’d rather have the wear come from myself rather than the previous owner who I do not know.

[@AgnesFarnum]

I've recently began my obsession as a watch collector. And i must say- out of all the luxury brands I've been researching, for me the amzwatch's watches are the most intriguing.

[@DarkLink606]

I don't know why people get outraged with the prices of a luxury item. It's a luxury because it is ridiculously expensive, not despiste of. For those who can afford a Rolex with their own money, good for them. There are many brands of watch that cost a fraction of the price and just work.

[@desidesigning]

My Casio is my Rolex!

[@stuartchilongozi2439]

This is a case of consumer behaviour disrupting the actual market they are targeted in. Creating a secondary market of readily available used products in a separate supply chain, where the manufacturer is the second choice of supply, causing the manufacturer to rethink its business model just to meet the excess demand created by themselves through deliberate scarcity to demonstrate value of their product but end up losing it to resellers. 🤔

[@pgrossmsk]

the waiting list is just too much . my suggestion is try to order and while waiting for that 5-10 years , do some dollar cost average on gold , stocks , crypto . how about getting a grand seiko , tudor , omega or even panerai :)

[@peterwhite8424]

Eh just get a new one on the second market. The wait is just not worth the potential discount

[@mishmohd]

Imna opt out my guy

[@huguninpearl]

My dady bought one NKUWAN and he loves it. It had been there for over 10 years when he went out with it.

[@SolracNexus]

So basically a shift in demand by people who don't know what to do with their money

[@lows6427]

It’s all perspective, to someone that work a normal wage job buying a 10-20K watch sounds awful, but people that own there own businesses and that make 20K in 1 single day, spending 1 days work on luxury jewelry that can also increase in value doesn’t sound that bad.

[@SlickRick135]

I got a feeling the market is going to drop soon, the supply on the used side is just getting out of hand.

[@RaymondTusk74]

It's been tumbling for like 7 months...what a feeling you have predicting the past.

[@jonnovember2136]

Even if I had money for buying the rolax watch I rather pass!😂

[@JasonGastrich]

My father wears a Rolex watch. I don’t wear a watch or jewelry now. Every device I own has a front-facing clock, so I can’t imagine ever needing or wanting a watch.

[@michaeldgs]

Agree. But it’s not about the time that these watches tell, it is the story behind each and every model that is fascinating to many.

[@jh-il5sb]

@@michaeldgs i completely agree with you......watches are amazing mechanical devices that one can build a lifetime of memories and experiences with and then pass down to your loved ones. it's not really just about telling the time!

[@sirus312]

@@jh-il5sb time isn't even real, how can our watches be real?

[@jh-il5sb]

@@sirus312 how metaphysical

[@Athandatu]

All right. I’ll sell you my Casio

[@stoundingresults]

Casio is king.

[@weird-guy]

All Hail the Casio

[@mastaboog749]

Honestly a rolex is a big purchase, im considering one soon. I actually think waiting a year or 2 isnt so bad for half the price. Especially if its going to worth even more down the road.

[@ClaudiePeters]

My spouse and i are increasing our long term investments in a variety of stocks and exchange traded funds. we have set aside $250k to begin tracking inflation indexed bonds and stocks of companies with strong cash flow but would not hurt to be aware of ways to make short term gains too.

[@ClaudiePeters]

@@thebeautiful_emma thank you so much. i would take a look at him.

[@vivianbrandy]

True, i think using a brokage advisor for investing is really smart because they produce good returns for their clients. thanks to Mr Morgan Evan Matz

[@Ratnanjaysarvate]

To me it's stupidity. If I had that much money I would buy a watch for that price instead of used. People are buying Rolex and media says recession is hitting hard. How ?

[@serdgeedgerunner]

People want something tangible. It's a reall reason of reviving Rolex market..

[@Rainy_Day12234]

You can’t buy a new one, limited supply. The Authorized Dealer(AD) won’t sell their inventory to just anyone. You need to have an established relationship with them, bought multiple watches from them before they sell you one of the newer models that are in high demand. You might need to buy a model no one wants in order to buy the model you want. If they dismiss you can go to the ‘grey market’ to buy the model you want, of course at a much higher price than the suggested retail price. This is Ferrari’s business model.

[@chewie94116]

THAT'S CRAZY. GLAD I do not collect Rolex watches. What a waste of time.

[@gearbox3773]

And the makers of clone watchs say: tank You

[@ahsanmohammed1]

I am never satisfied with WSJ videos. I don’t know why! I feel I haven’t learnt anything after watching their videos! Again, I don’t know why!

[@bicyclist2]

Interesting. And Very cool! Thanks.

[@RachelDerGolem]

I bought a really nice Invicta Speedway, and I have a nice watch and $14,950 in the bank.

[@kahaunvicks1197]

I have a silver/silver speedway!

[@ryangonzaga2874]

Cant be bothered with expensive watches, really. I love the looks and design but I enjoy using my Coros running watch more than even if somebody gives me a Rolex. They both tell the same time anyways. 🥳

[@jaystannard]

Just go buy a Grand Seiko

[@hermles]

Grey watch market bubble is about to burst.

[@Ones_Complement]

The question isn't why the prices are what they are on the secondary market, but rather why Rolex is effectively selling brand new at a discount.

[@Romans8-9]

If rolex sold their watches for more, the 2ndary market would adjust accordingly and would also increase.

[@Ones_Complement]

@@Romans8-9 No that's not how economics works. The price of anything is what people are willing to pay for it. If people were willing to pay those higher prices, sellers would already be asking for it.

[@Romans8-9]

@@Ones_Complement Yes that's how it works in a free market. Rolex' business model isn't a free market though. They artificially restrict supply whilst also being extremely selective about who they sell their watches too. You can't simply walk into a Rolex store and buy a Rolex. Buying the rolex you actually want from an AD often requires buying additional jewellery and watches you don't. That's is the reason for the price disparity between the first and 2ndry market.

[@Ryan_Alwi]

I just use a Casio…

[@lipinglin1994]

The only reason is because merchant group hold these stock rolex by borrowing at very low interest rates during the pre-covid years. They basically are now dumping the stock pile of rolex into the market while people are still thinking these industrial junk are good quality investment product.

[@JaredPogas]

This aged like milk.

[@abcdLeeXY]

Two words: market ing

[@trainsplanesandotherthings5187]

I'm on 4 different list in 2 states at several Rolex ADs... Waiting on a yachtmaster .. I don't do used anything...

[@Silverpup67]

Essentially, the same thing that happened with the used car market a few years ago.

[@mr.Braun-]

Thank you for video 😊

[@User-pu3lc]

So the answer is Rolex “can’t make them fast enough” and scalpers 👍. Basically groups with money and connections are cornering the market by buying out dealer stock and moving them to resale markets.

[@bbrebozo6417]

And the resale market could be selling you a stolen watch, a fake Rolex, a franken Rolex, or any combination of the above. The whole idea of an AD network is to guarantee the chain of custody of the item being sold. The ADs have thrown than idea into the trash bin.

[@turbyoulance]

@turbyoulance 1 second ago I was told by an ex AD that and I will use this as an example. Say a Rolex watch is Listed at rrp at an AD's for $10,000. The AD buys it for 68% .In this analogy it is bought for $6,800. So Rolex make a considerable profit on that $6,800 and has to , pay it's staff and pay the electricity bills and advertising and shipment/s, etc, So this $10,000 rrp priced watch is actually made for around a third devoted to parts and labour costs. So it makes about $3,300 profit on each watch and pays NO TAX because it is considered a charity . Now Flipper's are willing to buy that $10,000 watch for $12,000 from n AD and know they can flip it for $16,000 or more on the Grey market. That is ROLEX in a nutshell.

[@bbrebozo6417]

Perpetuating the lies of Rolex ADs. Lies like “it takes a year to make a Rolex”. The explanation of why used watches are worth more is also grotesque misdirection. The most outrageous mark ups are on new professional models, and rarity has nothing to do with it. It’s plain market manipulation using deception to get consumers to think a watch model is rare by not displaying it as for sale, while allowing certain high volume customers to short circuit the AD consumer distribution model by acting as whole sellers rather than retailers. When I see a five point coronet displayed in a store I treat it as a consumer warning “this business is dishonest and will take advantage of you if they can”. I go to jewelry stores that don’t display that logo.

[@opieg7333]

Hollow- marketing claims are ubiquitous. The time it takes to produce does not speak to quality at all. Likely speaks to poor production processes with long pauses in the assembly process. Put a few pretty people behind such claims and you have every luxury product ad ever produced.

[@thomasdurant7907]

Well, I wear my watch for it's intended purpose. I got it from an online market for half it's original retail. It has a top level movement and proven accuracy of -3 s/day. Above this, I am just buying something because I like the way it looks not because it offers better function. I pretty much have to start above $3k to even compete with my current watch and have no plans to purchase again soon. Sorry, went on a rant after hearing that guy in the beginning made me mad.

[@RecordCheese]

What do you wear sir, and where did you get it from?

[@thomasdurant7907]

@@RecordCheese It's a Hacher with ETA-2893-2, I got it from chrono24. Please don't rob me!

[@ondreiii]

Shhhh peasants 🤫

[@chriscunnane7596]

WASTE of cash

[@stoundingresults]

My citizen blue angels chronograph syncs to the atomic clock in Colorado daily, adjusts itself for daylight savings, tells the day and date (Perpetual calendar including Leap years up to the year 2099), never requires a battery change because it is solar eco-drive (6 months Sleep mode, if left in dark upon being exposed to light it adjusts itself to the correct time), has a sapphire crystal, easy push button chronograph with 2 clicks, gets me compliments and cost me $250 USD used from a person that bought a nicer Citizen model. Just don't ask me reset it I will hire a rocket scientist for that. ROLEX is a status symbol, even Solid gold ones don't have a lot in gold only 4.5 oz/133 grams. Under $10,000 of gold yet they ask $50k+ retail

[@nxmxorology]

i really want this market to go downnn

[@MA-cs2ty]

Don’t buy a Rolex , you don’t need a Rolex

[@rickriccardi9643]

I went to Bob's Watches and got ripped off BIG TIME from them, sometimes you just can't win? 🤯🤯 Bob's is no where even close to an Authorized Dealer.

[@1115asmara]

For the new you have to wait years if you are luck. An old one you get right away but pay for the luxury of having one right away.

[@uzhyer24]

I am on waiting list since 2002.

[@Nakkisampyla]

LoL

[@Andromahlius]

Rolex Authorised dealers are selling the watches to the grey market themselves, that's why they are not in the shops. ADs have in effect become scalpers. If you buy a Rolex nowadays, you've been had. Hard.

[@Netryon]

Some people would want to have this expensive trinket, but at this price it is not a three fans dream coming true.

[@mbg9650]

Wearing watches is obsolete & redundant.

[@benjaminlehman3221]

Why?

[@weird-guy]

It’s just peacocking

[@MicahRdr]

Why does it take almost a year to manufacture one Rolex ? 😮

[@derosa1989]

it doesn't take a year to make one. But if you look at all the steps in the supply chain, they have production planning for a target number of units each year. In 2022, Rolex made about 1.2 million units, while estimates suggest the consumer demand is 2-3 million. They can't just make another 1m units overnight, but have plans to expand with new factories over the next couple of years.

[@benjamindover4337]

Because they can make more money by limiting supply to retail and covertly selling directly to the secondary market?

[@jeffb321]

​@@derosa1989Washington makes trillions overnight 😂😂

[@luxwatchesfornewbies3245]

This is 100% cap, and a myth that seemingly won't die. Rolex has NEVER stated this, but people keep passing it on for some reason.

[@erinh9660]

This videos leaves out how hard it is to obtain a Rolex form a dealer. Not only is there a wait line but you have to have bought X amount of jewelry and spent X amount of $ there. before you are even placed in that wait line.

[@Bestow3000]

Right? I was screaming at how poorly researched this video is

[@weird-guy]

But if you have the money to waste on a watch why would you care, to get a birkin bag you need to do the same.

[@Romans8-9]

@@weird-guy Because there are people who specifically want Rolexes, they dont want to have to buy a cartier or some other junk just to get the watch they actually want.

[@JoelWhitaker-sq3th]

Do they bye. rolex

[@fmcdomer]

new costs 14,800 and a year or 10 old one cost double but you get it instantly

[@skullandbones1832]

Buying a used Rolex watch is like buying an engagement ring from the pawn shop vs James Allen.

[@LucificNight]

Most people who aren't into watches can probably still name 2 brands: Casio at one end of the price spectrum, and Rolex at the other. Rolex is the most sought-after watch brand right now, and while collectors can't get their hands on one easily, why would Rolex care? A collector's money isn't greener than the everybody else's. How many other brands have a waitlist as long as Rolex? Does anybody believe that Hamilton or Longines could tell majority of their clients to wait months for their products and still survive as a business? All the people in these comments going "How dare they make me wait!? They've lost me as a customer forever!"... Better rant here, because it's more likely that a random viewer on KZbin will care more than Rolex will.

[@PerpetualPreponderer]

The reason is painfully simple: too many really stupid people have too much really disposable money.

[@musco71]

The fact that you can’t walk in to Rolex to buy a new one, even if you have the money

[@mq46312]

It's been like this for at least the last 5 years.

[@NgolaNalane]

It's called madness

[@bethmwania1690]

I recently bought a 7.4 K dollar Rolex Watch,a friend sent a replica, I can't believe the slight variation cost him only 4.2 k dollar ,what a save!

[@g43654]

If that was true, i believe your friend was fully ripped off, buying a fake Chinese watch for that much money.

[@kentomelden2281]

This is because... re sellers bulk buy on rolex from retail stores at retail price. Then jack up the prices at resale value.

[@Romans8-9]

You have no idea. No Rolex AD is going to let you "bulk buy" a bunch of highly sought after watches. You have to cultivate and establish purchasing history of jewellery or other lesser watches before the AD even thinks about selling you an expensive Rolex.

[@marcusfountain1694]

My brother left me one from 1981-82 ,all gold he's gone and that watch aint seen the light of day,why because i went to king seiko long ago.

[@JohnnyBeans-w9k]

I refuse to buy a watch from gray market. I waited 10 months and two Rolex later for wife and daughter to get a submariner Starbucks($10800.)It work out because I was going to buy all my family a Rolex. I have bought three other Rolex on Bezel App in auction. There you can tell if you get a better deal. I picked up a 2022 mint green oyster 41 mm for $7700. That wasn’t to much over the asking. The gray dealers were asking over $10,000 because of the color. They are to greedy for my liking.

[@anonl5877]

So you're saying I can print money by buying and immediately reselling new rolexes?

[@FairBeautyEssentials]

My Apple Watch SE i bought for $180🥴

[@Studeb]

Scarcity by design, they have plenty of non desirable watches, they just know how to make certain ones more desirable and they keep their numbers lower.

[@MonchoDeLaMota]

Why does Rolex bother to advertise?