Why Our Ads Are Different Now

Advertising made America and America made advertising.
Go to www.keeps.com/... to get 50% off your first order of Keeps hair loss treatment! Thanks to Keeps for sponsoring this video!
We spend so much time trying to ignore advertisements. But what if we can actually learn a lot about ourselves from ... paying attention to them? Let's find out in this Wisecrack Edition: Why Our Ads Are Different Now.
Subscribe to Wisecrack! ► wscrk.com/SbscrbWC
How Brands Got Depressed ► wscrk.com/2DD71nP
OK Boomer: A History of Boomer Hating ► • OK BOOMER: A History o...
=== Watch More Episodes! ===
THE OFFICE vs SPACE FORCE: What Went Wrong? ► wscrk.com/2OjZJaB
The Secret Genius of Dwight K. Schrute ► wscrk.com/2W6VtzQ
REALITY TV: An Idiot's Guide to Dating ► wscrk.com/2CeKahM
THE MIDNIGHT GOSPEL: Is It Deep or Dumb? ► wscrk.com/3dLOGBA
STAR WARS: The Tragedy of Episode 3 ► wscrk.com/3i1M0TK
THE PLATFORM: Is It Deep or Dumb? ► wscrk.com/2YerLu1
Store ........... wisecrack.store/
Twitter ......... / wisecrack
Facebook .... / wisecrackedu
Written by: Amanda Scherker
Hosted by: Jared Bauer
Directed by: Michael Luxemburg
Motion Graphics by: Riley A.
Editing and Additional Animation by: Andrew Nishimura
Wisecrack Edition Title Card by: Dean Bottino
Produced by: Evan Yee
© 2020 Wisecrack / Omnia Media, Inc.

[@WisecrackEDU]

What do you all think? Has the evolution of advertising gone too far?

[@pamagers]

Not until every single man, woman, and child has signed up for Keeps!

[@JohnnyOU08]

There are certainly some down sides. But one could make an argument that marketing and branding has done more to protect consumers than every government regulation ever created. A traveling salesman 150 years ago would have an easier time ripping you off than a franchise that has 1,000 of easily identifiable locations across the country. McDonald's has a brand to protect, so that is why they are willing to invest money to make sure the amount of rat feces in their food is kept to an acceptable level. As early as Adam Smith people have commented on how consummerism has raised living standards, but I'm not sure how much longer that can last. I think some people are starting to tap out on consummerism and looking for more simplified lives.

[@brianban110]

Yup, because of the current events people have lost their goddamn minds

[@CelesticRose]

Why does this only have one like?

[@AlexJ1]

@@JohnnyOU08 Consumerism and Capitalism are great for a burgeoning economy. But after that economy is developed it starts to eat itself if the rules don't change.

[@Supercon57]

"Let's talk about ads..right after this ad."

[@LuisSierra42]

I guess ads are just an inevitable part of capitalism.

[@mrcroob8563]

Maybe if the video was about how bad ads are that comment would be great

[@warbler1984]

@@LuisSierra42 the glorious jewel of communism shall stop these bourgeoisie ads

[@LuisSierra42]

@@warbler1984 that's right comrade

[@mrcroob8563]

@Joker Jesus They wouldnt... but that doesnt change what I said

[@justsomebabyghosts]

Bummer you didn’t talk about pandemic ads. They have the charm of a step dad trying to give you a unwanted hug.

[@IloveGorgeousGeorge]

Fantastic analogy

[@csweezey18]

You mean "the charm of a known s*x offender hunting you through a back alley at midnight," right?

[@mikespera8886]

We're all in this together during these troubling times.

[@SoniaSephia]

This needs more likes!

[@Harshhaze]

Oof, that's a fuckin mood

[@AveryTalksAboutStuff]

This makes me think of The Truman Show where the best friend always has Bud Light in his hand.

[@RealCoolGuy]

Man, that's, like meta-advertising...

[@huitzisalazar4666]

I luv u both 😍😍😍😍😘

[@-----------g-]

Ah the movie that subtly started flat earth that even the flat-earthers don't know it.

[@CrashBlastSmash]

Was his friend post Malone?

[@calebprouty288]

Well now we know that add worked on you at least

[@jacthwakk8328]

Maybe Red Bull actually sells energy drinks to fund their mass media projects.

[@hinowisaybye]

I mean, they do some cool shit. And they're drink ain't half bad. I'm cool with it.

[@phoebexxlouise]

I mean yeah I don't know who drinks red bull without vodka these days

[@evansageser6943]

The scope is one thing, but the thoroughness is what really impresses me. Like one time my local Gaming club received like three or four cases of their "Gamer Fuel" for free, despite the fact that that we primarily play board games and that was about twice as many servings of the stuff than we have members.

[@triadwarfare]

Red bull is overpriced AF. Its Thai brothers (Cobra, Sting, etc. sell for way much less and taste the same)

[@Dayvit78]

This idea is actually not too far from the truth. Think about SpaceX. It's a space transportation company whose sole purpose is to bring space travel costs down enough that Elon Musk can put people on Mars.

[@KiomonDuck]

After KZbin started implementing ads I just got more and more annoyed with them. Now I won't buy a product that an ad has bombarded me with.

[@desisparta]

I got so annoyed that I ended up buying KZbin premium. The seven dollar student plan is a fair deal to me.

[@KiomonDuck]

@Labyrinth9000 I don't have a computer sadly. I only have an old smartphone. Unless they have an app I can't use it. Thank you for letting me know tho👍

[@KiomonDuck]

@@desisparta I'll never buy a solution to a problem KZbin made. And don't get me wrong I understand they gotta make a paycheck except KZbin sucks at managing their own site. They have a bad case of to big to fail cancer.

[@k3daevin]

@@desisparta Oh no....just use an Adblocker on PC (like uBlock Origin) or on an Android Phone use KZbin Vanced.

[@anonb4632]

@@desisparta That's what they want you to do. But why would you pay KZbin a penny when they barely pay uploaders? It just lines the pockets of Google who are an evil company.

[@R3GARnator]

Now it's "We care about you, give us your money now."

[@stevencooper4422]

WOKE

[@lizerdspherex]

Well it's a dirty job but someone's gotta do it~

[@MLBlue30]

@@stevencooper4422 More like fake woke. We don't need flattery, we want results not better names for products or whatever. Bunch of clowns.

[@KarlSnarks]

@@MLBlue30 Most "woke" people are fake. People that actually care about issues and want to help make a better world don't just profess their wokeness on twitter and jump on every cancel-bandwagon. Honestly I've never heard a truly idealistic person call themselves woke (well only maybe in a half-joking way).

[@CW25710]

Lizerdspherex Yeah and plus The person who made the advertisement just want to get paid for their thing

[@othmanejalaoui552]

"How much of our culture is just some weird way to sell you something?" That's weirdly hilarious.

[@rifroll1117]

Gets scarier the longer you think about it

[@WreathStorm]

It's true though. We all have something to sell in order to make a living.

[@sch4891]

every kids movie since star wars and few before probably

[@sankethbhaskar4236]

Before he said red bull I was really afraid he was gonna say Raid: Shadow Legends

[@svetlanaeremenko5407]

same

[@DeathByFoodTruck]

Stop helping their ad campaign

[@iainronald4217]

But, I do love me that FootMouse!

[@keyboardevangelist8956]

The matrix has you..The Matrix is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work, when you go to church, when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth. That you are a slave. Like everyone else you were born into bondage. Born into a prison that you cannot smell or taste or touch. A prison for your mind.The god of this age "Lucifer" created that matrix..Jesus Christ is the only way, the eternal life and the truth..free your mind. The truth shall set you free...you have being deceived by the world since you were a child that you are free but if you don't have Jesus as your lord and saviour you are a slave to this world and finally end up in hell..all you have to do is humbly repent of all your sins(read the 10 commandments)to him in your alone time..believe and trust that he loved you enough to be humbled humiliated beaten and finally killed to pay for your sins so that you won't spend your soul's eternity in hell. But with him in heaven..this might be the last time you read the gospel... He is coming back soooooon. This time not as a the sacrificed lamb of God. But as the King of the universe. The Great IAM. The ultimate judge of man with fire🔥 in his eyes.. look around the end is nigh🔥🔥.. be smart..Your soul is on the line. I won't be telling you if it's not❤

[@Leopoldshark]

Ridge: Shadow Wallets

[@JoshuaMcTackett]

"ads have become increasingly stealthy" - KZbin immediately cuts away with an obnoxious ad

[@CheckThisOut1]

use both "adblock plus" and "u-block origin" chrome extensions. it will block everything ! lol

[@QuestionEverythingButWHY]

“Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation.” ― Oscar Wilde

[@MateuszTeter]

Ironically quoting

[@tsk67166]

Almost like Rick Sanchez ^^

[@mrcroob8563]

@@MateuszTeter Meh I always assume its unironic knowing the yt comment section

[@bishoujo97]

That’s sad

[@poke-champ4256]

@@MateuszTeter Which makes it even better

[@kingsleycy3450]

I am so glad that we now live in a post-racism world after that Kendall Jenner Pepsi ad.

[@alumlovescake]

What

[@angela.luntian]

@@alumlovescake pepsi

[@comradecid]

...or, as i saw on facebook, that racism was destroyed with just one tweet.

[@haileywiscott4286]

I still don't understand what was so bad about that ad. Can someone explain it to me plz

[@comradecid]

@@haileywiscott4286 here's a comedic breakdown of the ad that touches on some of the cringier aspects: kzbin.info/www/bejne/Z4rZnaSff9x6m5o

[@Arashmickey]

Ugh, advertising just makes me want to pull my hair ou... ohoho almost got me there Jared!

[@ritwicksen]

Well, now youtube ads have found a way to bypass adblockers by integrating themselves seamlessly into the actual content of the video. Some content are just created around or created just for the ad they are sponsoring.

[@elliotpollard9083]

S-p-o-n-s-o-r-b-l-o-c-k

[@mrmaniac3]

@@elliotpollard9083 yeet I forget what browser extension I am using on desktop Firefox that does that, my PSU is dying so I yanked it out and I'm waiting for a new one

[@jamesbunda806]

Native advertising at its finest

[@Udontkno7]

It’s because won’t pay its creators.

[@tomcat7400]

Every ad I see these days are basically saying "Hey, we know things are f*cked up but don't forget to spend moneeeeyyy".

[@Lorentari]

There is something ironic about the title being "Why Our ads are different now" and the video being interrupted by an irrelevant ad that you have seen 10 times previously this day. Clearly they haven't figured out how to make ads relevant yet.

[@GeorgeCowsert]

Riddle me this: With basically every website scrounging up as much personal data as they can about us, how does KZbin not know that Reece's ads are a waste of my time due to my peanut allergy? Seriously, if you're gonna go out of your way to gather up all this personal data at least use it.

[@mylesschutte6257]

It's weird when companies adopt "morals" and pretend they really care when in the end it just makes them look good. I'm only interested in Oreos because they taste good not because they believe in certain political agendas.

[@johnnydaxon5450]

The irony is that all these companies on twitter are using the BLM hashtag saying they will give a voice to marginalized groups, when in reality all they are doing is drowning out marginalizing voices by shoehorning in their brand on a topic that is trending on twitter.

[@MrTJPAS]

Not only that, but companies shamelessly will say one thing to one audience and another thing to another audience. Last month people shared images of all of Bethesda's Twitter accounts for different regions of the world. They were all rainbow in support of the gay pride flag, except for the Bethesda Middle East account, which was the normal black and white logo.

[@jeffreyquilitz7462]

You might not but chick-fil-a got huge amounts of backlash due do donating to anti-gay groups.

[@alliew31]

@@jeffreyquilitz7462 That's different because they did adopt a moral system. People don't get mad when you're silent. They get mad when you back a side that is against theirs (and against basic human rights).

[@TheGoldenDunsparce]

I love how every June 1st, every company's logo becomes rainbowed up, and then on July 1st, they go back to normal...

[@khayalakhemadlala335]

Wisecrack: Let's do a critique on ads Also Wisecrack: We are sponsored by Keeps

[@LuisSierra42]

Ads are inevitable in a capitalist society

[@teenkitsune]

@@LuisSierra42 I feel there's nothing wrong with marketing, I'm more critical of how it's done, and I do feel there are right ways, they're just not being done because of capitalism.

[@glebbokhan9777]

Is that really a critique though? More like: hey, here's how we came where we are now

[@LuisSierra42]

@@teenkitsune why do you think advertising is not related to capitalism? do you think there would be an incentive to spend millions of dollars a year in advertising if we weren't living in a free market society?

[@teenkitsune]

@@LuisSierra42 Well, yeah, you start a business you want it to do well, gotta get the word out. I mean how do.you suggest a business be run?

[@zoiwill123]

"Isn't this 'merica? I thought it was america" - R. Marsh, 20th century philosopher.

[@martinacuna9556]

,,,murica

[@nuclearcatbaby1131]

Moloch or Amalek?

[@Lucan47]

"Advertising shaped America in ways you never imagined possible" I mean... the specialty of capitalism is selling itself. This should be no surprise.

[@keyboardevangelist8956]

Eternal life in heaven is a free gift from God. No human being deserves it due to his/her good works. We have all sinned and fall short in glory of God(eg.Jesus says if any man looks at woman with lust he has committed adulterly with her in his heart..No man is that pure😅). So how did God give us this free gift🤔? He sent his only begotten son to be betrayed,humiliated ,beaten and die as fine/payment for our sins and rose from the dead on the third day. Since he is a just God and has to punish sin. All you have to do is humbly repent of all your sins(read the 10 commandments) honestly turn away from them. Believe in/trust that Jesus did that for you. Confess with your mouth that he is your lord and saviour..You will be saved from hell🔥. The holyspirit(his omnipresent spirit) will in dwell within you and convert your cold heart of stone into that of flesh that can truly love God and be a slave of righteousness and not of sin. This might be the last time you read the true gospel of salvation..look around 🔥🔥 the end is nigh. Please don't reject God's gift. Your soul is on the line.Jesus loves you❤

[@keyboardevangelist8956]

@Terror Shark when did i speak about capitalism lmao. its not about going to church. He is real . He came to the world after we sinned away from The father. To reunite our relationship with God(our sins keeps us away from him since He is a holly God). "For God loved the world that he sent his begotten son who ever believes in him will not perish but have everlasting life". Jesus was sinless in his life on earth when he died and rose on the third he paid the price for the sins of the world. If you repent and believe that he did that for you. And confess he is your lord and saviour. he impudes his righteousness to you. So when God sees you he doesn't see ur sins cause they are covered by the blood of christ. This is a gift from God . Jesus is called son of man and Son of God. He is man and God. So that you can relate with God. U become a church when the holy spirit (His omnipresent spirit)is in dwelled within you that will convert your heart of stone to that of flesh that would make you a slave of righteousness and fully love God and neighbor and grant you eternal life in heaven. Their is no other religion that has that and after all Jesus didn't come to start a religion but a relationship. Men made religions...Jesus loves you❤️. And he is coming sooooon. The end is nigh🔥🔥

[@Lucan47]

@@keyboardevangelist8956 And when did I speak about religion? Just because this is a video about advertising doesn't mean it's okay for you to come advertise your religion.

[@Coronavirus-bb1rs]

Peter Yeremiah God tortures people he doesn’t likes in eternal suffering. That’s a pretty toxic relationship there.

[@keyboardevangelist8956]

@@Coronavirus-bb1rs this is answer to question in your head...kzbin.info/www/bejne/qpq8l2l_icyKmM0

[@llamaMonstA]

Surprised they didn’t mention Marshall McLuhan. His essays analyzing advertising, media, their effects on people, and society are profound.

[@keyboardevangelist8956]

The matrix has you..The Matrix is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work, when you go to church, when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth. That you are a slave. Like everyone else you were born into bondage. Born into a prison that you cannot smell or taste or touch. A prison for your mind.The god of this age "Lucifer" created that matrix..Jesus Christ is the only way, the eternal life and the truth..free your mind. The truth shall set you free...you have being deceived by the world since you were a child that you are free but if you don't have Jesus as your lord and saviour you are a slave to this world and finally end up in hell..all you have to do is humbly repent of all your sins(read the 10 commandments)to him in your alone time..believe and trust that he loved you enough to be humbled humiliated beaten and finally killed to pay for your sins so that you won't spend your soul's eternity in hell. But with him in heaven..this might be the last time you read the gospel... He is coming back soooooon. This time not as a the sacrificed lamb of God. But as the King of the universe. The Great IAM. The ultimate judge of man with fire🔥 in his eyes.. look around the end is nigh🔥🔥.. be smart..Your soul is on the line. I won't be telling you if it's not❤

[@bobisconsumed520]

Modern ads evolved out of the tv and into the social movements.

[@arami187]

The most True statement I had ever read. 😳

[@JV-mm2yf]

your're user could have been Bob is taken bc you know you're pic is a taken goblin.

[@justintrigg5528]

Today's ads, Constantly sending pop ups online. How well they work, I'm using adblock, and assume everything I see online is a virus.

[@sharilshahed6106]

popups and redirects: Hello there!

[@tvTwo1]

News and media sites and also numerous random other sites : _turn off adblocking to access our site_

[@ApostasyUnlimited]

@@tvTwo1 And I say "nope, your site ain't worth that"

[@mysaria7641]

I can’t wait for when companies realize that the more they saturate media with their average overhyped product that people will start resenting them. It comes across really desperate, and it almost feels like you’re the one doing the brand a favor by trying a product, not the other way around, because they’re so so thirsty for that dollar.

[@erikeriks]

You really think you're smarter than multi-billion dollar companies? How stupid can you be? Do you really think these people are so detached from reality that they do not even know that the ads are annoying?

[@akshayrathore2882]

Thats not true. They do it because it works.

[@ultimasurge]

it is true but it doesn't stop it. We have atleast 100 years to prove that it is working more and more everyday and we are eating it up =/.

[@barbiquearea]

Advertising was around even in ancient times. Before television and radio, we had town criers or public newsreaders promoting businesses that paid for their endorsements as part of their daily news announcements. In Rome, before they got down to duels or matches in the coliseum, gladiators would shout the names of the businesses that sponsor them (because even back then sponsoring sports teams existed).

[@kuechenhubertquatschkanal]

It was said that you would destroy the ads, not join them.

[@hallamshire]

I found it humorous that this video was interrupted 3 times by youtube ads amd each time showing 2 ads. 6 total advertisements that further emphasized the videos points.

[@juliusklaus6858]

We are even one step further already: Brands using political movements as their vessel of selling you their products or provocing a shitstorm themselves by questionable slogans. I wished you would've explored that notion a bit deeper than just showing that pepsi ad we all got to know.

[@samjudge1240]

Using advertisement to sell products is good when the seller thinks is best for you, using advertisements to influence you by emotional manipulation for a massage, would be classed as propaganda. Advertisement is a powerful tool to the consumer, as well a powerful weapon to mislead the consumer for inference.

[@nmarrs8539]

Package design is a huge industry to this day and Universities like MIT have specialized courses for just that.

[@Dean1234563]

Great so MIT can turn human beings into Satan's little helpers.

[@jamesmason7979]

Advertisers needs to get it together. These days ads make me less likely to buy a product. On this video I got the same Noom ad twice and a Dr. Squatch ad. Neither of theses ads did anything to entice me to try one of their products. Especially the Dr. Squatch ad which I just find to be obnoxious. A lot of ads usually just convince me to research similar products offered by competitors.

[@RFcity712]

we literally have game shows dedicated to consumerism (price is right, supermarket sweep) which is like, next level advertising

[@peterlarson1002]

Less than 2 minutes in, we find, an ad

[@titantill4975]

The most effective ad I ever got was a Toyota ad that was like 3 seconds "so that you can get back to your videos". Genius. That is what I want, thanks Toyota

[@QuestionEverythingButWHY]

“If you don't read the newspaper, you're uninformed. If you read the newspaper, you're mis-informed.” ― Mark Twain

[@teenkitsune]

That's actually a quote from Denzel Washington.

[@akshayrathore2882]

If you believe everything from youtube comment section without fact checking, you will turn into Alex Jones.

[@teenkitsune]

I feel like advertisement needs to be regulated.

[@2x2is22]

It is, but barely. The supreme court ruled that false, misleading, and deceptive advertising is illegal over 100 years ago. They called it commercial speech, not free speech. Thus it was not protected by the 1st amendment and governments could regulate it. Not that it matters now though. Advertisers fuel borderline violent social movements that lead to hard core civil strife and nobody's doing anything about it

[@teenkitsune]

@@2x2is22 So you blame ads for social unrest, not the underlying problems that people keep demanding be taken care of while the people who have the power to do the change close off their ears like children?

[@2x2is22]

@@teenkitsune They absolutely share in the blame. If anything they're out there pouring fuel on the fire

[@teenkitsune]

@@2x2is22 This is so typical, judging people negatively for getting tired of being ignored and bulldozed over, has no one learned anything from the French Revolution?!

[@2x2is22]

@@teenkitsune This is so typical, some fucktard on KZbin getting upset about shit. Shut the fuck up

[@OKieYoSHigHhost]

All these "new" things that we as a people are starting to realize about our society and reality aren't actually new, but different forms of old ways that have been part of us since the beginning. And no, it isn't going to die down - it's actually accelerating. We're noticing it all so strongly now because of how much more prolific they've become. As dismal as this may seem - there continue to be channels / creators like those at Wisecrack who are willing to explore perspectives which go against the grain, investigate / search / help foster discernment, be integris, honest and straight up just call attention to the grand stage that society sits upon.

[@OKieYoSHigHhost]

@Brazilian Goddess oh yeah, for sure 😌

[@jonathanabram1081]

lets talk about how ads are infiltrating every part of our daily life even our own sub conscious. After this ad

[@EliasSmeeus]

South Park - People who don't know they're ads :0

[@keyboardevangelist8956]

One day you are going to face your creator on judment day.On the great white throne room.Your book will be open every lie, everytime you said his name in vain (Jesus , God) every lustful look at a woman/man you have not married etc will be written but before being tossed eternally in hell He is going to ask you what did you do with my son..You see God's laws are impossible to follow on our own will..but Jesus Christ was betrayed, beaten and finally he was killed (sacrificed by God) to pay for your sins like a fine instead of jail time . If you humble yourself for once pray repent of all your sins and trust believe Jesus did that for you. You will be saved from being tossed in hell on that day instead the holy spirit will come into you..change your heart of stone into that of flesh❤ that would mystically love righteousness and fully love God and have eternal life in heaven...this might be the last time you read the gospel..Jesus is coming back sooon not as the sacrificed lamb of God🐑 like the last time..but as Judge of the whole world..The King of kings🤴 with fire in his eyes🔥🔥. Think about that day..What did you do with his son? Jesus loves you❤

[@chalinofalcone871]

"Ads seem to work on the very advanced principle that a small pellet or pattern in a noisy, redundant barrage of repitition will gradually assert itself. Ads push the the principle of noise all the way to the plateau of persuasion." [Understanding Media, Marshall McLuhan, 1964, Ch. Ads]

[@rashkavar]

"prior to the invention of the printing press, _when most people were illiterate_ ..." *sigh*, just because they didn't read and write Latin doesn't make them illiterate. I don't read and write Latin, and I consider myself reasonably well read, at least in my chosen area of interest. (There are fragmentary notes of ordinary peasants writing down ordinary peasant things. Scraps are rare because when you're looking for things to throw on the fire in a cold winter, that grocery list from 3 years ago doesn't look very valuable except as a way of adding a bit more fuel to the fire. Folks who collected information didn't bother to collect peasant documents because they're peasants, what do they know that's worth preserving? We get all the fancy records in Latin from the educated superelite that was the feudal nobility, but nobody bothered to keep things peasants wrote down so we just have the handful of scraps that managed to land in places where they got preserved anyway.)

[@pat2925]

dude ily thanks for educating my ass. that makes so much sense

[@alexoconnor68]

Honestly I am mostly okay with the omnipresence of advertising so long as there are regulations that prevent ads from directly lying about about the product or the fact that its an ad. The world we live in is full of products and I believe it is more important to insure the ads are accurate and honest than to try and prevent them.

[@maximum_yes]

You have been killing it. I work in advertising and that last part on where things are today, its true. I think increasingly advertisers are trying to act as referees to culture, in that they want to not just sell us a product but an identity now, and even weirder, it feels like you have to buy certain identities or be punished by Ad Based Ostracism. I think this video hints at how awful it feels that ads are our best friends and influencers now. I just wishes you all spent more time on modern advertising and speculation on future advertising, and then, since you all have a philosophy background, the ethics of embedded influence. Your work is great and keep it up.

[@kenster8270]

2:37 possibly inspired by much earlier Norse advertisement campaigns meant to entice landless free people from Norway to settle in Greenland and Newfoundland?

[@ixiladams4275]

You left out how Jake Paul and other KZbinrs prey on children who don’t understand the difference between the video and the ad haha excellent video though!

[@matthewarnold4557]

Oh God that's a whole video by itself.

[@alliew31]

"And remember kids, Fred Flintstone loves his cigarettes"

[@legoharry100]

I think Game Theory/Film Theory did an episode on that a year or so ago.

[@thejunkman]

7:27 I have that car! Willy's with the Knight sleeve valve engine. Runs smooth and quiet.

[@pramienjager2103]

I'm just one guy with only a bit of money and influence but here is how I live. If I see your advert at all, ever, anywhere, I will actively avoid your product and even ridicule it. We shouldn't let companies and products determine how we live. -Posted From My iPhone

[@starwarsnewsandmemes8289]

Fun fact: Edward Bernays was Sigmund Freud's nephew.

[@terryf6696]

I read somewhere that red bull makes more money from their marketing and sporting endeavours than from selling their product!! If that's true that's extreme but also genius!!

[@YousefAHMusic]

I'm a copywriter who works in advertising and has worked at advertising agencies. I love this video. Some other notable examples of how advertising has shaped popular culture, social norms, and America: You need to eat breakfast. -> Comes primarily from Kelloggs ad campaigns in the 30s and has been proliferated by cereal commercials ever since. Remember those cereal commercials from the 90s "part of a complete breakfast" and they show a gigantic bowl of cereal, a plate of 4 toast slices slathered in butter, a glass of orange juice and a glass of milk? An apple a day keeps the doctor away. -> Comes from farmers and apple selling company ad campaigns. Hondas are the most reliable cars. -> Often repeated by boomers and your parents, it comes from ad campaigns in the 70s. Honda haven't been in the top 5 of most reliable cars for over 20 years. Volvos are the safest cars. -> Comes from ad campaigns in the 70s. You need to buy a diamond to show your love and marry someone. -> Comes from ad campaigns in the 30s and 40s from the De Beers company, who also in an evil fashion restrict the amount of diamonds there are in the market to artificially inflate their value. Harley's are badass. -> Comes from ad campaigns in the 50's and 60's. Nowadays we laugh at dentist boomers who dress up in leather and drive loud annoying motorcycles, but they saw their ads when they were a kid and that became the image of coolness in their head. Buying a house is the "American Dream." -> Comes from ad campaigns from banks for mortgages and it's sadly deeply ingrained in American culture. And there's plenty more, those are just off the top of my head. These commercials were repeated so often on TV that they had a brainwashing effect on our grandparents, who repeated this stuff to our parents, and they in turn repeated this junk to us. They believe in it more than they believe in breathing and you can't get it out of them, and these ideas all come from advertisements. I'm really glad you brought up Red Bull. I often use them as an example of how to do modern branding right. They're making cool content for people to enjoy. Their showcasing awesome athletes doing awesome stuff. And the end result is awesome stuff to watch. That's how you really build and maintain a brand. Make awesome stuff for people. That makes people want to align themselves with your brand and you have a customer for life because they want your product to be part of their identity.

[@Housewarmin]

I work in advertising. The theory is If you see a nice, high budget ad with a celebrity endorsement (Like RedBull)... you assume this company has money, which means they have sales, which means people must like their products. So in your mind, you think they are trustworthy to buy from.

[@legoharry100]

They’ll likely never reveal this, but I think it would be interesting to see if some ads actually got results. I’ve seen probably a hundred ads each for Noom and Dr Squanch soap in the past few months and not once have I ever been inclined to look into their products (side note, I’m in decent shape and I swear by YesTo soap so that could just be me). Does over saturation of ad viewing make a potential consumer less inclined to buy your product? Or is there something to be said about constantly getting seen by a potential consumer?

[@stevenscott2136]

I don't recall ever buying anything because of an ad. I buy what's on sale, or what I've tried and liked, or what an actual person recommended.

[@stoferb876]

One thing about it is that if you ever are in a situation where you want to buy a product or service, whatever brand has etched itself into your memory, will naturally be where you look to buy that thing. Although that being said, if I'm ever in a supermarket for say toothpaste I will usually compare the price and buy the cheapest brand rather than automatically go for the Colgate brand.

[@poizunman75]

When's Thug Notes coming back?

[@MrCefus]

That was a great show and the main reason I started following this channel.

[@rickmoranis7556]

Hopefully never

[@RosheruCell]

I was wondering if this was the right video to bring this up. I'm glad someone was so like-minded 🙂

[@GeahkBurchill]

I think Greg Edwards retired that character and doesn’t wanna do it anymore.

[@DeGoya]

@@GeahkBurchill they should get someone else then, if that's the case

[@dragoniraflameblade]

Another bit about packaging: Flour companies used to target ppl who recycled sacks for sewing fabric and would put appealing prints on and cotton in thier bags. My Nana (born in the '30s) used to make clothing and diapers out of it until about the 50s I think.

[@christopherwilliams7544]

12:20 and that's where the cat memes started.😹

[@jonathangoldsmith7832]

Keeps pops up on my Facebook, I saw them admitting that their ads feature actors who are not customers and have never had hair problems.

[@kingsofcydonia2924]

Wisecrack: criticising ads and capitalism Also Wisecrack: this video is brought to you by keeps

[@kibiz0r]

You can be a hypocrite and still be right.

[@kingsofcydonia2924]

@@kibiz0r you make a fair point

[@einZauberlehrling]

Inside job

[@hello987b]

Wisecrack: We need money to pay for electricity and food. Kings of Cydonia: Wow Wisecrack selling out, while watching the video during class to get a job.

[@kingsofcydonia2924]

@@hello987b lmao

[@rscare]

We knocked down a wall in an old house at work, and found that the previous owners had filled it with newspaper from the late 1800s for insulation. We spent most of the day just reading old "cough syrup" ads, and "medical" articles.

[@rscare]

@@jhopewell4208 Falling apart.

[@YourManAlexSmith]

7:44 I love the way you said ‘button’ here

[@GakkiSai]

"This episode sponsored by..." You're seriously not going to address that in an episode about advertisements.

[@krcmaine]

The best ads are the ones with jingles you still sing in your head 30 years later...

[@AxeKick80]

Always Coca Cola 🎶🎵

[@pooprscuprtroopr7701]

MOON SHOES. MOON SHOES. SOMETHINGSOMETHINGANTIGRAVITYSHOES. MOON SHOES.

[@wmdkitty]

It's been IDK how long, and people still riff on Burma Shave ads.

[@alliew31]

Especially great when you never actually bought the product.

[@TRosati26]

Love this! You touched on it so briefly at the end with cutting from the peloton ad to the Pepsi one: Can you make a video about how ad controversies are beneficial for the brand itself? I think there’s plenty to highlight with brands purposely pushing buttons, or making problematic ads to get us to talk about them. As always, LOVE your work!

[@ObjectsInMotion]

This video only further cements the fact that advertising now is way, WAY better than it used to be. Now the advertisers have to bend to our will, because we're in control of the ads. The way companies need to advertise now in order to keep up is the way it *should* be.

[@Mastikator]

"America's endless thirst for cocaine juice" It was true then, it is true now

[@___wij]

I'm surprised David Foster Wallace's E Unibus Pluram wasn't mentioned

[@ObservableObserver]

One of the best things that streaming brought is the decline of advertisement. A five second ad is not more than a inconvenience, but I remember how annoying these 5 minutes commercial breaks were back in the day, when I was still watching cable tv.

[@skepticallypwnd]

HA! I literally looked up *Day* of Thunder because I thought, "wait, was there another race car movie that came out that year? Is that the prequel?"

[@89tothbianka]

I loved the weird ads from the 90s

[@Raul-fv8mi]

I'm with you on this one!

[@mrcroob8563]

@Edward Lee Miller Thank god we got yoshi's island right?

[@Marleau_Seneca]

"Lets start with the good times. The 20's..." Bruh... *gestures at 2020*

[@heronimousbrapson863]

Planned obsolescence has also been accompanied by lack of durability. Refrigerators from the 1950's generally lasted much longer than their modern counterparts.

[@macuriels]

Fascinating video per usual! As a psychologist working in marketing, the current phase is spot-on: personal advertising and I’d add the promise of a lifestyle based on postmodern luxuries (i.e. experiences) rather than material goods per se - hence, the uprising of lifestyle bloggers, lifestyle hotels, lifestyle beers, etc.

[@blueviolet6152]

My first math class at university was sponsored by red bull 😂

[@Four-S]

4:07 suddenly manufacturers were able to produce goods so CHEAPLY *Shows picture of child*

[@millerfour2071]

13:10 the epitome of anti-consumerism is a consumer product

[@ilircecib9654]

There are two main business models to fund content, (a) advertisement and (b) subscription. Either you consume content free of charge and the content creator makes money from ads (e.g. Wisecrack), or you pay a subscription to avoid them (e.g. Netflix). The main reason why ads are so prevalent Internet is because people feel that Internet content should be free.

[@MattyPGood]

"Don't get saucy with me, Bernays"

[@OnDavidsBrain]

Ah I see you're a man of Mel Brooks as well.

[@hotrodmercury3941]

Unironically My black friend pointed this out while we were watching tv. Ever since BLM came back. Every run of this years ad had only a few white/hispanic people. The rest are black. Now hes pretty based. "Its so these companies dont get ragged on. Covering all the bases"

[@andrewnibbi]

I can’t believe it took almost four and a half minutes for this video about advertising to pull a clip from Mad Men. True restraint.

[@jessej6187]

We went to being shown ads with brands, to literally becoming ads show casing brands on personal social media. Think of all those snaps showing off starbucks coffee. People have become an individual ad

[@jyotektosgaimur]

Last time I was this early, I got a PhD in Wumbology

[@GlitchManOmega]

THE STUDY OF WUMBO!?

[@jyotektosgaimur]

@@GlitchManOmega first grade stuff

[@druzodbatmanwayne3227]

You wumbo too much

[@jyotektosgaimur]

@@druzodbatmanwayne3227 chop busted, fellow adult, chop busted.

[@krombopulost4699]

Wisecrack: How ads are controlling us. Also Wisecrack: thanks to all of our ad sponsors.

[@howdy4504]

Saw an ad for a car the other day that said if you lost your job you could return your car up to a year after you bought it and that chilled me to the core

[@megamangos7408]

That "oof" though. I love those singular guttural sounds that convey so much meaning where language utterly fails to encapsulate.

[@AvianSavara]

I have an ad blocker. Every new ad I see by accident just makes me completely boycott the product. There, fixed the problem.

[@fryphilip7474]

The Pepsi ad was a huge success because they didn’t have to pay for all the free press

[@kwamebushman606]

Thats the point of advertising, let others do the work for you

[@spartan5285]

They just know ppl hate cops and that Kardashians.

[@bri1085]

Who made this insightful comment, I can't see them.

[@saking91kingsley43]

Hey, that rhymed

[@bissy97]

Same happened with the Gillette ad.

[@NotDanValentine]

The worst thing to happen to KZbin was these ads that obnoxiously interrupt in the middle of videos with loud blaring music promoting things I'll never be interested in. Just happened multiple times with this video alone.

[@frozenaorta]

14:45 Ah, the Tom Cruise classic "Day of Thunder." Glad he had the one good day in that film.

[@daveydeffered1274]

Do a philosophy of avatar: the last airbender!

[@keyboardevangelist8956]

Why do you think people love stories about the chosen one? Or why do some people even idolize superheros. Or even why do people looove WWE superstars? The need for a hero is installed within our souls. And writers, comic book artists, directors have exploited that need for profit. Their is nothing wrong with loving them thou.. But i tell you😭 their is a Real hero who installed that need in your soul in the first place. Jesus christ left his throne in heaven and came to the world he taught he healed people then he was humbled betrayed humiliated killed and on the third day he rose from the dead. As God's sacrifice for our sins. If you humbly honestly pray repent for all your sins(read the10 commandments) and believe/trust that Jesus did all that for you ..You will be saved..Jesus saves you from hell fire🔥.. and gives you eternal life in heaven. This might be the last time you read the gospel..he is coming back soon not as the sacrificed lamb of God🐑 but as the king of the universe🤴 with fire in his eyes🔥. the Judge of all mankind. Jesus loves you❤

[@yootx]

@@keyboardevangelist8956 so is Jesus the judge of all mankind or does Jesus "love" all unconditionally, including everyone who does not believe that story or those who believe in some other story? Can't have it both ways.

[@keyboardevangelist8956]

@@yootx if you are charged of a crime lets say theft..you are in court room facing a judge. If you say to the judge I am sorry i wont repeat it again. The just judge will say yeah but i have to still punish you..if you say i stole but i do many good things on the side. The just judge will say so what?? I still have to punish for this crime. So you may go to jail or pay ransom/fine. Jesus is that ransom ,that fine, the sacrificed lamb of God. No one can fully follow God's law. Jesus says if a man looks at a woman with lust he has already committed adulterly with her in his heart..NO MAN IS THAT PURE😭..so through the love and grace of Jesus. If you humbly confess your sins and repent all them and believed Jesus the son of God was pitifully humbled humiliated betrayed beaten and killed for your sake you will be saved from eternal damnation..He is coming sooon but not as the sacrificed lamb but as a judge of the whole world with fire in his eyes.. i love your soul❤️😭

[@yootx]

@@keyboardevangelist8956 yeah that didn't answer my question. But hey good luck with that damnation and all.

[@keyboardevangelist8956]

@@yootx You have to understand that yes God is a loving God but their other attributes to him. He is a just and Holy God. He hates injustice. Everytime you commit a sin you are storing yourself up his wrath that is going to be exercised in hell. WE ARE ALL CRIMINALS. But God is a merciful God. John 3:16 "For God loved the world that he sent his only begotten son whoever beleives in him will not perish but have everlasting life ". And commands that you should pray repent of your sins and believe in the finished work Jesus did for you in the cross.

[@marioramic4501]

I do think it necessarily needs to be looked at as a "nightmare" more advertisements allow businessess (which are owned by people with differing opinions) to sponsor more content (like philosophy channels) due to a brand connection instead of just selling their product

[@insane911g]

The change in advertisements from centuries ago until now, was a topic discussed in my Intro to Anthropology class in Freshmen year of college. It has everything that was mentioned and more about the evolution of ads based off of the evolution humanity (for good or bad) in our society. Thanks for another amazing video Wisecrack!

[@torgosaves427]

Some of my favorite ads are the Lucky Strike ads that Jack Benny had on his show. They were legitimately funny. There's one where Humphrey Bogart was a guest on the show that is really good xD

[@chrisrichards3977]

"Were not gonna show you these racist ads in a historical and educational context cuz... oof!" Read: Big papa KZbin will demonetization our whole channel and burn our crops if we try to teach people about the history of racism

[@alexanderwilliamson651]

Chris Richards Yeah but at that point then why even keep the line saying that it was bad and that because it was bad they weren’t going to show it. Just say there were racist ads and move on if you’re not going to go in depth. It was really weird to me that they made a point of how they weren’t going to talk about something.

[@Dean1234563]

Soon we'll forget about the fact that freedom of speech was a part of our history.

[@EvPdub]

Just me or does he look like Carol Baskin and Joe Exoctics son?

[@scifinut6155]

Please don't make me think that.

[@tarfism]

I chuckled when you thanked your "advertisers" at the end

[@vaneyck8186]

Good pacing,great turn to the question,visutally shown,I hope reviews like this don't get mass produced like ads.Thou I love how well they(wisecrack) use a more visual format.I loved it.

[@keyboardevangelist8956]

Why do you think people love stories about the chosen one? Or why do some people even idolize superheros. Or even why do people looove WWE superstars? The need for a hero is installed within our souls. And writers, comic book artists, directors have exploited that need for profit. Their is nothing wrong with loving them thou.. But i tell you😭 their is a Real hero who installed that need in your soul in the first place. Jesus christ left his throne in heaven and came to the world he taught he healed people then he was humbled betrayed humiliated killed and on the third day he rose from the dead. As God's sacrifice for our sins. If you humbly honestly pray repent for all your sins(read the10 commandments) and believe/trust that Jesus did all that for you ..You will be saved..Jesus saves you from hell fire🔥.. and gives you eternal life in heaven. This might be the last time you read the gospel..he is coming back soon not as the sacrificed lamb of God🐑 but as the king of the universe🤴 with fire in his eyes🔥. the Judge of all mankind. Jesus loves you❤

[@jorge6207]

"Primeiro estranha-se. Depois entranha-se".

[@danielkjm]

Resume bem nossa sociedade atual

[@Padtedesco]

Deep quote Shame people couldn´t understand it

[@jorge6207]

@@Padtedesco Not that deep.

[@andlukas]

não entendi

[@danielkjm]

@@andlukas estranha-se (Acha Estranho) entranha-se (Penetra Profundamente)

[@maxamps45]

ads before were educational. its packed with knowledge. it gives you enough information about the product so you can decide for yourself if it worth your money. ads now were mindless. it appeals to people's feeling and gives you little to no information.

[@thomascheckie2394]

i don't know when "before" was because they were still trying to convince people that cigarettes were good for your health when my grandmother was young.

[@slyseal2091]

@@thomascheckie2394 hes probably moreso thinking about the 80s toy add that has loud music and basically just goes over what the toy does with a kid playing in the background. You're thinking of the 50s "your doctor smokes it too!", which is the emotional appeal hes talking about.

[@lmao2302]

Getting information from an ad sounds suicidal.

[@kazeryu4834]

I am seriously impressed, I remember some troll in your comments challenging you guys to make a video about ads. I don’t know if you saw the comment or not but you clearly showed that you were more than capable of doing so

[@kurtlindner]

I just want good advertising, like the Coke commercial with the elephant swimming in the water and stealing the Coke with it's trunk, or the Levi's commercial with the 2 teens who talk and jump of the pier.