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Why is Periphery the smartest band in metal? Their brilliant business model:
* Misha Mansoor's company Horizon Devices (Precision Drive, Apex Preamp)
* Getgood Drums or GGD, the software company co-founded by Adam Nolly Getgood, Periphery drummer Matt Halpern, Misha Mansoor and Dez Nagle
* Matt's old company Bandhappy
* Misha's signature Jackson guitars and Peavey Invective
* Why the music industry needs find recurring revenue and rely less on live events
* 3 Dot Recordings and their previous licensing deal with Sumerian Records
* What we can learn from Periphery and SAAS companies like Slack and Shopify
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