We want to thank PQ Media, who've covered product placement for years, for sharing their valuable research with us for this piece.
@dXXPacmanXXb3 жыл бұрын
I will take good product placement over traditional ads any day
@fearsomefawkes67243 жыл бұрын
Same, but most product placement isn't good in my opinion. I get having branded stuff to add some realism to the universe, but I hate when the product placement is just an ad in a movie or TV show. I find car placement is bad for that. I don't need a 30s sweeping shot circling around every car the protagonist steps in.
@ThomasBomb453 жыл бұрын
What if we got rid of product placement and ads?
@_m_w_m3 жыл бұрын
@@ThomasBomb45 millions of people would lose their jobs and most retail business industry would struggle...
@moosehorse99723 жыл бұрын
@@ThomasBomb45 i like product placement, it's amazing.....
@meredithwhite57903 жыл бұрын
I especially wouldn't mind if shows were closer to a full hour. I remember when most shows used to be 50 minutes and now most are around 40 minutes in length. Which means ad time has doubled. Ads make live TV basically unwatchable because it is constantly interrupted with ads.
@sabikikasuko66363 жыл бұрын
Man, companies are constantly trying to get into EVERYTHING. Remember when having ads EVERYWHERE was a dystopian future? I wonder how much 'til we reach Futurama's level with ads in our dreams XD My favorite (Or the opposite) example of product placement is literally the entire fucking Transformers movie, it just barely crossed the line of subtlety but it crossed it anyway and that, combined with the over the top attitude of the entire movie, made it EXTREMELY jarring, it was just one long ass commercial.
@oanaalexia3 жыл бұрын
Companies would be thrilled to be able to advertise during our dreams.
@rogerszmodis3 жыл бұрын
Only on TV and radio. And in magazines and movies and at ball games, on buses and milk cartons and T-shirts and bananas and written on the sky. But not in dreams.
@AdrianColley3 жыл бұрын
To be fair, Transformers was entirely based on a product line, so there was literally no way for it to be anything other than product placement.
@privateemail97553 жыл бұрын
Wait till you find out that corporations have personhood rights in most countries xD
@YourMajesty1433 жыл бұрын
You were so focused on it being based on Toys, that you didn't realize that the entire franchise was one big product placement for the US Military.
@johnlister3 жыл бұрын
Love it! Every time the host picked up yet another piece of Cheddar merchandise…
@timberwolfe16453 жыл бұрын
When she put on the jacket, my mind flipped and I had wondered if she was only in a bra in the beginning
@philippecr3 жыл бұрын
And it reminds me of Linus tech tip. Lol
@johnlister3 жыл бұрын
@@philippecr LOL. I was reminded of Alec’s video where the bulbs just keep on appearing: kzbin.info/www/bejne/lXLHc5aKgq16ZrM
@bodybuilderslave71253 жыл бұрын
I didn't notice, LOL
@TheFourthWinchester3 жыл бұрын
She should have lost a piece everytime instead.
@Dexy833 жыл бұрын
My Dad went back to college when I was a kid. He was an advertising major, so they learned about product placement. He explained it to us and we'd take great joy in being the first to notice a product in movies.
@I_WANT_MY_SLAW3 жыл бұрын
No one cares.
@7j8f3 жыл бұрын
@@I_WANT_MY_SLAW shut up bozo
@oceanman78683 жыл бұрын
@@I_WANT_MY_SLAW shhhhhhhhht
@HondaAccordProductions3 жыл бұрын
When I was watching venom 2 I got annoyed when I saw the free fire ad it was so poorly placed
@brandonmtb37673 жыл бұрын
The trolls arrived
@user-vn7ce5ig1z3 жыл бұрын
You forgot about KZbin; sponsored spots are like product-placement, baking the ad into the content itself. In fact, a lot of KZbin, Instagram, and TikTok channels are essentially nothing more than commercials, where the ad _is_ the content.
@theempire84613 жыл бұрын
Hmmmmmmm
@erbrown3 жыл бұрын
This type of targeted advertising is already happening in podcasts. Different sets of ad reads from the host are played for each user when you download or stream the podcast.
@Sacto16543 жыл бұрын
It depends on the podcast. Some, like the _This WEEK in Tech_ podcasts, are literally part of the podcast and you can't really change them regardless of who downloaded them.
@gidd3 жыл бұрын
wait really? could you explain more how they do this
@potto14883 жыл бұрын
Really? Every ad on Past Gas I've had has always been stuff that dont match my interests
@erbrown3 жыл бұрын
@@gidd I'm sure how exactly, probably seeing who's IP is requesting the RSS feed and swapping the ads out before streaming it
@erbrown3 жыл бұрын
@@potto1488 it's different for every podcast, a few distributers run the ad services.
@aritrabha3 жыл бұрын
Loved the way the host kept on placing products from her channel every time she appeared on screen...😂😂😂
@neeneko3 жыл бұрын
why am I not surprised that someone is trying to apply deep learning to determine how successful something will be. It is really a perfect fit.. analysis that can not be inspected, and results that you can either take credit for or blame something else if you are wrong.
@youtoobe5563 жыл бұрын
Not to mention all the potential investment capital for each buzzword included in the company whitepaper.
@LeTtRrZ3 жыл бұрын
My concern is that it’ll cause streaming platforms to become like KZbin: creators will make shows that entertain the algorithm, and all these shows will be the same regurgitated nonsense.
@alecubudulecu3 жыл бұрын
Guess who founded it? Our boy Billie Gates!
@mirzaahmed65893 жыл бұрын
What a waste of technology! Cure cancer? Nah, we'll try to figure out which TV shows will do well.
@GiRR0073 жыл бұрын
Machine learning's gonna be added to everything digital sooner or later , its just too useful. And there's to much information out there for humans to sort through now.
@norabellerose85603 жыл бұрын
I always thought of product placement as realistic because you know it takes place in some type of our reality and you would see these types of products out in our world.
@Gebieter3 жыл бұрын
I have three packages of cheddar cheese in my fridge. But now I kinda feel as if that's not enough. 🤔
@scalpingsnake3 жыл бұрын
If we have this instead of ad breaks I am happy. Although I do have to admit they are so easy to miss they are ads. The psychology tricks are very concerning but I bet they are being deployed everywhere we just don't really know it yet.
@AuroraAce.3 жыл бұрын
I would prefer ad breaks, at least I can close my eyes and cover my ears and not miss anything I care about during an ad break whereas ads incorporated into whatever I watch is impossible with current technologies to avoid if you care about what you are watching. ad breaks and sponsor sections are easier to circumvent as they are separate.
@scalpingsnake3 жыл бұрын
@@AuroraAce. Sure I can understand that. What issue do you have with ads that make you want to avoid then though? I feel like most people dislike being advertised to but there isn't usually anything wrong with it. That's another bonus for product placement, when done properly it doesn't detract from what you are watching it just happens seamlessly side by side.
@AuroraAce.3 жыл бұрын
@@scalpingsnake I don't really need advertisements, I buy the most affordable or cost efficient option most times I buy things, if its food I try everything once and buy what I like the most. with big expensive items I weigh all my options and choose the best fit. advertisement don't really benefit me and only hinder me by making it more likely to buy things that weren't the best choice for me, a good review is all I need. aside from that I don't like the idea of corporations weaselling their way into everything in an effort to make more profit, it is almost like a taint that seeps into everything they can. the power and influence corporations have over all of us is unsettling even with the benefits the less I have to be reminded of the fact I am literal sheeple the better (not that I would want them to pull the strings in the shadows either). it was a good question you asked, I never really thought about why I detest advertisements so instinctively.
@LucasFernandez-fk8se3 жыл бұрын
@@AuroraAce. ad breaks are WAY worse. The fact that a character might drink a Fanta because the character is thirsty but isn’t being a pain in the ass about drinking a Fanta is way better than a Fanta ad SCREECHING across my TV screen screaming at me and interrupting my show with their bad dancing and cringey music. It ruins the flow of the TV shows and makes it unpleasant vs just a character using a product casually as we all would irl
@AuroraAce.3 жыл бұрын
@@LucasFernandez-fk8se honestly I like ad breaks more because ad blockers are easier to develop with ads separated. if the ad is separate to the media you can more easily just stop one from being shown without affecting the others.
@the_prado3 жыл бұрын
And then there’s Michael Bay, who makes movies for product placement
@underwaterdick3 жыл бұрын
Being from the UK, I still find product placement on TV very unusual to see. Targeted advertising within TV shows is clearly the way forward, especially as we find more and more ways to actively avoid advertising online or skip adverts.
@EVILBUNNY283 жыл бұрын
I respect product placement way more when it's not purposefully all in your face. That's the difference between a product's logo perfectly on display facing towards the camera and the product just being recognisable in the scene. Don't even get me started on drink product placements that make the actors hold a cup/can in a completely un natural claw grip just to make sure the logo isn't covered.
@mikenight28163 жыл бұрын
Anymore when I notice product placement, the product being pushed becomes a "do not purchase" item for me. I have been around a long time and have seen the massive increase in advertising and find it disgusting. So I go out of my way to avoid such companies. As long as humans blindly let corporations manipulate them the world will continue to spiral.
@JF7433 жыл бұрын
Yet you are watching videos on KZbin. Sorry mate, KZbin features in a lot of movies, gotta stop watching. Oh! and iPhones, Macbooks, Windows computers, Samsung phones, Google Pixel, that doesn't leave much really...
@gabrielandy92722 жыл бұрын
@@JF743 he don't need to stop everything that does product placement, but if he have a alternative he can do it.
@0Gumpy03 жыл бұрын
Stranger Things product placement with the coke can and the eggos was pretty well done. I never really thought much about it being product placement since it just makes sense in context. Then I think of Hawaii Five-O and they stop the story to discuss the big guy's subway eating habits or the cops stop to "Bing" a famous artist. Awful.
@JF7433 жыл бұрын
I generally don't mind product placement, but 5-0 was really pushing those Microsoft products, so far as using Windows phones that were many years old at that point, cause they had already failed. What even is the point of that?
@rizokahn3 жыл бұрын
I'm fine with product placement as long as it's not the center of attention or throwing them at your face constantly. The worst aspect is when the show or movie just takes a pause to talk about the product.
@irrelevance38593 жыл бұрын
I agree. Netflix has been doing that a lot lately.
@_m_w_m3 жыл бұрын
The product placement that takes place today gets on my nerves. I'd rather see a full-fledged advertisement instead instead of watching an otherwise good script be ruined by shameless plugs of contemporary retail brands.
@whatever59223 жыл бұрын
Exactly!! I don’t mind it if it’s subtle or discreet, but really obvious placement turns me off
@Pwn3dbyth3n00b3 жыл бұрын
Like all that Cheddar product placement in this video
@duck74UK3 жыл бұрын
I think good product placement can really enhance a show/movie. I find stuff like bottles with blank labels and cars with the badge removed distracting for example, so a smart product placement fills that with a real product, a win, win, win for viewer, movie company, and advertiser
@champagne.future52483 жыл бұрын
Why do I feel the overwhelming urge to eat Chedder cheese?
@Lwize3 жыл бұрын
I roll my eyes at product placement that doesn't even try to hide it.
@DevMoSofi3 жыл бұрын
I was expecting you to mention that you placed your logo everywhere in the video as an example. But you left it for the comments section. You got what you hoped for lol
@bruce07503 жыл бұрын
Just wait til they dynamically change background music, storyline, even characters etc... to just match a product to you.
@Touchgrassplz3 жыл бұрын
.....a video game?
@bruce07503 жыл бұрын
@@Touchgrassplz Without much interaction from audiance though, so the "playing" part is at most the side thing.
@FelixIsMyName3 жыл бұрын
Waynes World, always laughed at that bit with 4th wall product placement
@lecampbellaz3 жыл бұрын
I will not bow to any sponsor
@iamTheSnark3 жыл бұрын
I'm really happy to live in Europe, where I can safely say I don't even recognise most of the advertised products. So even if I would notice them only subliminally, I can never remember the products. Even better, I cannot buy them.
@kellykerr52253 жыл бұрын
I’m eating Reese’s Pieces now. I’m addicted. I might need to go to Reese’s pieces rehab
@merajmasuk3 жыл бұрын
I'm surprised you didn't mention the Chevy Camaro from The Transformers (2007). That was an iconic product placement in the history I believe.
@guyr.60533 жыл бұрын
No mentioning of the iconic product placement scene of Wayne's World?!?! "...I will not bow down to any sponsor." -grinning with pizza hut in hand to the camera
@Xambonii3 жыл бұрын
I would always rather have a tailored google ad for kit-kats or a video game than seeing the same catheter ad 10 times on my dads favorite cable channel!
@AuroraAce.3 жыл бұрын
I don't want anyone to know me more than they have to. give me the same ad for the rest of my life if it meant I could keep my privacy
@Xambonii3 жыл бұрын
@@AuroraAce. that’s justifiable. To each their own, I suppose.
@AskanHelstroem3 жыл бұрын
the german public television always bashes youtubers for not marking products in their videos as adds, even if they explicitly say that they bought the item them self. In some cases they had to prove that a pic with a friend was not a collaboration and stuff. But on the other hand...in a typical 20:15 show, in the public television, two police officers (actors) talk ~5min about the new BMW, one of them recently bought. He talked about the nice features and we got a few scenic shots of hte car. And guess what...it wasn't marked as product placement. It will be listed in the credits, which won't be shown on TV, just if u buy the DVD... soo yeah...not so sudden in germany
@MonCappy3 жыл бұрын
If I was a regulator, product placement would be illegal. Especially for streaming services. They are charging you to access the shows on the service. That should be their only permitted revenue stream.
@JF7433 жыл бұрын
I prefer subtle product placement to blatent brand hiding. I don't think much of characters in a movie or show using a certain product, like a macbook, but when they put a big cardboard cutout or duct tape over the logo, it sticks out so much more.
@saintherip86243 жыл бұрын
Product placements make me want to buy the product more. Intrusive traditional advertisements only piss me off.
@winterburden3 жыл бұрын
Lmfao, I always thought ET liked Skittles 🙃
@dynomar113 жыл бұрын
Nah Reese's pieces fam
@scalpingsnake3 жыл бұрын
Nah he likes advertising money xD
@NibiruPrime20123 жыл бұрын
I thought that too. Maybe we're from the same alternative universe?
@AdrianColley3 жыл бұрын
We thought "it must be some cheap American candy". It didn't look like it would taste good.
@dragorocky3 жыл бұрын
I love how no one’s talking bout how ET had a major allergy to Reese’s Pieces. Apparently he would vomit profusely after each take, to the point they had to actually PAINT M&Ms, or his agent would pull him out of the film. Real shit. Look it up!
@fireaza3 жыл бұрын
I don't mind it so much so long as it blends in naturally (i.e an actor isn't holding it in an awkward way or the label isn't mysteriously facing the camera dead-on at all times). I mean, we live in a world where we're surrounded by products that are covered in branding. If anything, TV shows covering up the logos of companies who haven't paid them is more immersion-breaking.
@ScottishOutlaw3 жыл бұрын
I always remember the film 'evolution' and 'head and shoulders'. I could never work out if it was in your face advertising or tonge in cheek. It wasn't a great film and I've never used head and shoulders since.
@zunaidparker3 жыл бұрын
Blasphemy! Evolution was HILARIOUS!
@GarrettWorcester3 жыл бұрын
Off the top of my head, Back To The Future (I, II, and part of III) was the epitome of clever and tasteful product placement. One of the more obnoxious events was during an episode of "How I Met Your Mother," where if/when you saw a Chevrolet Impala logo pop up during a scene, you could enter to win something or the other, blah blah blah... anyhow, it was obnoxious.
@Dagreatdudeman3 жыл бұрын
I wish targeted ads were still science fiction.
@NibiruPrime20123 жыл бұрын
I'm with you on that!
@AuroraAce.3 жыл бұрын
I agree
@whatever59223 жыл бұрын
Same
@champagne.future52483 жыл бұрын
This might be an unpopular take, but I actually like seamlessly integrated product placement. It helps make the world more recognizable for one thing. Obviously fake brands can degrade verisimilitude and interfere with the suspension of disbelief. And brands In the real world carry emotional weight in our life. Product placement can reflect and shape that. It has to be done right though. If it’s too obvious it interferes with the suspension of disbelief by making you stop and thing “oh look, a product placement”. Advertisers must be willing to trust the artistic instincts of directors, which I imagine doesn’t come naturally to them. Keep in mind this is coming from someone who hates traditional ads with the burning passion of a thousand suns. I even got KZbin Premium to avoid them. Thats how far I will go…
@jeffriart3 жыл бұрын
I love product placement in anime, it is so blatant sometimes that it can look out of place, but can be pretty cool. Pizza Hut in Code Geass is my all time favorite.
@teethgrinder833 жыл бұрын
Loads of shows on Netflix but I still find it difficult to find something I want to watch sometimes lol
@LeTtRrZ3 жыл бұрын
As someone with ADHD, I almost never notice product placement. I’m too invested in the movie/show to ever notice. Whether it actually works on me is a different matter, but I doubt it. I’m not much of a spender, and I pay very little attention to ads and products that don’t earn it, which is very nearly 100% of them.
@jayjohnson84033 жыл бұрын
It's super obvious in riverdale.... maybe you would notice it there
@SiMeGamer3 жыл бұрын
The point of advertising is not "go buy this!" (most of the time anyway). It's about subconsciously seeing it. It's someone buying it and you maybe making a connection "hey, that's from that movie!". Or the most common thing: making choices. If you are going to buy new sports shoes and you had a ton of product placement in your recent subconscious memory of Adidas, for example, you are far more likely to consider buying that if you don't have any negative bias towards them or anything you already know beforehand you'd like to buy. On massive scale, statistically this increases sales for the company. It's about knowing it exists. Not about giving you a sales pitch. If you've never seen the brand before, you are less likely to trust it than one did see. My bet is that regardless of your ADHD or whatever, you are affected by product placement. If not consciously, then subconsciously.
@IroAppe3 жыл бұрын
When you are in the store and see that product, related feelings come up. When a character you like drinks that soda or drives that car, that brand subconsciously and automatically will give you a warmer feeling if you see it again. Our brains connect, the brain‘s function. So, if there was no marketing at all, you might see that car brand and not care at all. Now, after maybe half a decade of being fired to with that brand and having all these movies and have subconsciously connected the ideas and feelings with that brand. You are way more likely to at least look it up and engage with that brand. Being an ADHD person myself, I myself think - or thought - for a long time that marketing is useless on me. Now I think most people think that. It’s not something conscious, it is about feelings and emotions and making that connections so we are just a bit happier about that brand than of we wouldn‘t know about it at all. After analyzing that, also the effects on myself, I think that every human is susceptible to this phenomena to a different degree.
@SiMeGamer3 жыл бұрын
@@cat-le1hf I mean, if it's blatant, sure. But there is a lot of subtle product placement in film that you don't see and THAT is the one that will affect you. I'll never buy something because of product placement. I don't buy much and when I do it's almost always after some research. Also, of a product is good, I don't see why you wouldn't buy it because it was heavily advertised. It's not like it takes anything from it. Marketing departments are often completely separate from the engineering, design and manufacturing ones. I think it's more.on the film makers than the company the product placement is for in how tasteful it is. If they compromise the craft of film for an ad, I hate the director, not the company that asked for this.
@forge202 жыл бұрын
It affects you. To find out for sure, try shopping in another country. You will be completely confused as to what to buy. Trust me on this, I also have ADHD, I feel like you do, never watch TV, don't shop around, etc etc, but when I was in England grocery shopping took at least twice as long as normal because I had to stop and actually look at stuff to figure out what to buy.
@Aedar3 жыл бұрын
As long as it's done tastefully I don't mind, especially since many of the brands (like Reese's Pieces) aren't even available in my country... Plus when it comes to more expensive purchases (tech mostly) I consider myself savvy enough to do my own research before purchase based on the different qualities the product has... That's partly why even after a LOT of apple products on TV and in movies, I never even considered buying anything from Apple...
@SavedByGrace_CitizenEmperorユウ3 жыл бұрын
Yeah, I don't know many or even most of the American products shown, so it doesn't distract me much. But if I'd watch something from my country and they'd push a well known product too much, it could be really annoying. Yeah, even if a product looks good, you should always do your research first and ask yourself, if you really need such and such product.
@--Paws--3 жыл бұрын
Smash Bros collaborating with different game franchises is a sort of product placement too. It also has revitalize the interest on older classics from Nintendo's catalog of games as well as other game characters from other brands who join in the battle.
@Prelmable3 жыл бұрын
I don't know why, but I feel like I wanna buy all sorts of Cheddar merch.
@jacobrubin35803 жыл бұрын
No, you don’t.
@intruder3133 жыл бұрын
The irony with ET Is that I still think of them as M&Ms as those are on sale here (and far better)
@jaklumen3 жыл бұрын
Not ironic at all. The original script for E.T. specified that the candy was M&Ms. I remember reading a novelization of the show (abridged, with production stills) that apparently preserved some concepts scrapped for the movie. One was Elliot drawing a schematic for the alien ship ALL over his classroom, which was scrapped for him drawing a simple sketch of the alien with the words "E.T." The book also described the candy scene differently: "the botanist (E.T.) turned the candy over, and on the back was an indecipherable code: M&M." It was only over 30 years later that I learned that the Mars company refused to let their candy be featured, and so Spielberg went to the Hershey's corporation to have Reese's Pieces be featured, instead.
@darmocat3 жыл бұрын
I absolutely loathe that we are constantly bombarded by advertisements no matter where we go. It drives home that your only value to society is to "BUY SOMETHING!!!! GIVE US YOUR MONEY!!!! GIVE US YOUR _TIME_ "
@I_WANT_MY_SLAW3 жыл бұрын
No, sometimes it's "make us money, and we'll pay you 1/100th of what you make us."
@bloqk163 жыл бұрын
Prior to my Mom getting married, she had a friend whose dad ran an Ad agency in the Los Angeles area in the 1940s. That guy would have his daughter, and my future Mom, attend movie screenings at the Hollywood theaters where they were to look for product placements in the movies and submit their reports of what they saw in the movies to the Ad agency owner. While Mom got to go see many movies for free, she could not recall any of the movie plots, as she was focused with noting the products in the movies, such as automobiles, gas stations, the pack of cigarettes used, brand-name logos; the names of the stores when movies were filmed on location; etc. Back then the movie studios did what they could to have generic looking fictionally named products/props; but name-brands did slip through to the movie screens.
@RudieObias3 жыл бұрын
Product placement has always been around since the dawn of movies and TV. Ads are just a fact of every day life
@mattwood86593 жыл бұрын
The minority report scene - I remember in media class back in 2006 learning about product placement and the teacher played us that clip to show where advertising was most likely heading in the future. Wow. Even back then they were also doing that with the football games. I tried to tell my brothers but they wouldn't believe me
@FlowUrbanFlow3 жыл бұрын
7:09 They built an algorithm that tells that what will become popular.....why not just make one for making more popular content? Win-win
@BatCaveOz3 жыл бұрын
Because they operate as a consulting company, not a content creator.
@davidjacobs85583 жыл бұрын
Product Placement is also Piracy proof. on the other hand, it is rather difficult to place products in historical dramas or high fantasy dramas.
@SayAhh2 жыл бұрын
Tell that to Game of Thrones
@GURken3 жыл бұрын
I remember walking from a Schwarzenegger presidential library to my favorite Pizza Hut restaurant.
@djp12343 жыл бұрын
Don't care about "influencers" or celebrities or what products they use. At the end of the day I'll still buy the Kirkland brand.
@MoonlightDawnMoolightDawn3 жыл бұрын
They've been doing this for years in film and TV. It's always easy to see the sponsors in films. -- Off the top of my head, Purple Rain (1984) - Prince is eating Doritos with the bag clearly showing. This is nothing new but will continue to grow in popularity I'm sure.
@jimbrentar3 жыл бұрын
Here's a topic you should explore, a different form of product placement: companies arranging to have their name and/or product appear in the questions and answers on TV game shows
@zarapoghosyan1986 Жыл бұрын
In my opinion, why the product placement is more effective than the traditional commercials is that firstly, compared to traditional commercials, product placement is less intrusive and disruptive to audiences, as it is often integrated into the storyline of the media content. Additionally, product placement has the potential to reach a large audience, particularly in the case of blockbuster movies or hit TV shows, providing a massive platform for brands to showcase their products to millions of people. Product placement is also often more memorable than traditional commercials, as it is integrated into the storyline, and viewers may be more likely to recall a product if it is featured in a movie or TV show they enjoyed. And last but not least, product placement can be targeted to specific audiences, allowing brands to reach their desired demographic with greater precision and effectiveness.
@justinfowler28573 жыл бұрын
Futurama predicted the future. Eventually ads will be beamed directly into your brain.
@lunayen3 жыл бұрын
The more I see these things, the more I hate ads.
@MrZgui4152 жыл бұрын
Product placement is perfectly fine as long as it makes sense ... like a car guy in his garage using a specific brand of polish because its the only brand he trust or a scene where a bunch of kids talk about what to eat for lunch and one kid suggest there is a current promotion with a certain fast food chain and its a hella good deal right now ...
@trainsandmore23193 жыл бұрын
Product placement is good when it doesn't ruin the story, only when serving as a subtle detail.
@robertsteel35633 жыл бұрын
I Legit Remember seeing Tivo Ad's!
@Himesua3 жыл бұрын
There were a couple Korean dramas I watched ( I think it was It's Okay not to be Okay and Record of Youth- possibly one or two others) they had a product placement for a specific sandwich based restaurant that the characters visited an ABSURED amount of times. The writers/producers were basically shoehorning the product placement into the dramas, in such an obnoxious way, it became a massive turn off. It not only made the whole restaurant unappealing it genuinely derailed the the story to the point of, "are you kidding me with this?!"
@Freezercool103 жыл бұрын
10/10 I’ll take more product placement then annoying ads any day.
@seantheimp3 жыл бұрын
If this new tech means I'm less likely to see as many ads, I'm all for it.
@TheBaconKing323 жыл бұрын
I hate ads of every type and i go out of my way to disrupt the algorithms and clog the systems. Advertisers are evil!
@KenrickLeiba3 жыл бұрын
One of the few times I didn't mind blantantly obvious product placement was in Chuck. Subway saved the show from being canned (I think fans actually started a campaign and they wrote to Subway or something, I've forgotten the exact story). Anyway the show kind of made a joke of it and had characters basically doing little mini-ads within the show that were intergrated into the storyline. I loved the show and so I didn't mind and I was grateful it was saved.
@catfdljws3 жыл бұрын
one interesting thing is for *continued* product support. right now, Pepsi (throwing a name out there) may have paid for a spot on an episode of a Netflix show. But unlike most of their shows (which get buried after the release because they haven't learned that weekly series builds audiences the way Disney and HBO did), this one has legs, a lot of re-watching power. So now Pepsi is getting eyeballs months, years after the show was intended to be 'done'. Netflix, with the digital replacement tech, has the ability to now go to Pepsi and say "pay us more, or we shop this scene around to other soda vendors". Pepsi can pay up, or Coke can go "we'll take that one" instead.
@catfdljws3 жыл бұрын
a bit harder with cars, of course - Audi is Audi in the MCU (except in the two movies where it isn't), but with soda, chips, fast food, etc, all easily swapped out if there's competition in that market.
@un_lucio3 жыл бұрын
We need laws to grant people the right of not to be targeted by marketing and advertising. These things are going out of control and the planed doesn't need more garbage.
@FlowUrbanFlow3 жыл бұрын
I only notice bad product placement lol. Good product placement doesn't effect me because I'm used to seeing products everywhere and it having no effect on me
@09williamsa3 жыл бұрын
You should see the differences to in the UK, American TV is insanely capitalistic.
@privateemail97553 жыл бұрын
They have actual laws there....... In the us corporate homicide is legal unlike in the UK where it's illegal.....
@BatCaveOz3 жыл бұрын
Fun Fact - The Red Bass Beer Triangle logo was the first ever trademark registered in the UK. Under the Trade Mark Registration Act of 1875.
@MoritzvonSchweinitz3 жыл бұрын
In German, this is called "Schleich-Werbung", which kind of translates to "Creeping Ads" or "Stealthy Ads", and is quite regulated.
@LucasFernandez-fk8se3 жыл бұрын
Is it really always product placement or do the characters sometimes in a show want to buy said product without the creators getting paid? Like if a character says “I’ll have a McDouble” is that really a product placement or are they just ordering for the storyline?
@ZoraTheberge3 жыл бұрын
My understanding is that any branded thing has to, at minimum, get “cleared” so that it doesn’t conflict anywhere else. (Say, another fast food restaurant wants to advertise. They wouldn’t like if you also did a free ad for their competition). But really, a McDonalds would probably be rewritten as a generic diner, drive thru, or nondescript burger joint
@MrAwesomeTony3 жыл бұрын
Haha, I see what you did there. I didn't really realize the product placement in this very video until the 4min mark. Great example!
@RedHunter22963 жыл бұрын
In the anime Code Geass that at least once per episode someone comes with something from Pizza Hut. And they even animated a scene with the delivery man.
@WerewolfLord3 жыл бұрын
I was scouring the comments section to see if Code Geass was mentioned.
@gerardmontgomery2802 жыл бұрын
For every good piece of product placement there are three occasions of an actor awkwardly drinking a can of coke so the logo is visible. Then there's Shang Chi which wasn't a bad film but at times felt like a glorified advert for the BMW IX3.
@b64771 Жыл бұрын
Music videos that pause the song to have a product placement moment 🙄
@emjai21222 жыл бұрын
I’d rather product placement and no commercials than no product placement and lots of “no skip” commercials…. But above all else, I’d prefer companies to stop advertising so much and make products that require little adversing to sell.
@zackkatz78153 жыл бұрын
[Fact check] In the beginning of the episode where you are showcasing examples of product placement you have a screencap from the walking dead of Rick taking a Polaroid picture. In this instance, this is not actually product placement. This is from season 8 of TWD which came out in 2018. Polaroid (the original company) went out of business on 2008 and the particular camera in the shot stopped being produced around 2006-2007. No way this was paid for by polaroid as at the time of filming this camera was already an antique and not being sold commercially.
@InuchanConejito3 жыл бұрын
Now I finally understand why we saw a Starbucks cup in game of thrones! Thank you cheddar! :D
@AdrianColley3 жыл бұрын
It was a cup from Captain Cooks in Banbridge, Northern Ireland. It wasn't Starbucks at all. So that would have been an epic product placement failure if it was intentional.
@Stackali3 жыл бұрын
its not suddenly everywhere. its been like this for a good while.
@miked513 жыл бұрын
Honestly, I could care less but placement does bring a authentic value. Big Bang. With Vitamin Water and New Castle, among others including products I distribute. I have never been induced into purchase via commercials or placement but I know for a fact it works. Now I am going to get some Reese's Pieces.
@jd-foo3 жыл бұрын
Ads everywhere, I fucking hate it.
@microknife193 жыл бұрын
Jaron Lanier's cautionary tale is coming to life.
@SamMcColl3 жыл бұрын
There is a scene in Designated Survivor where Hannah Wells starts her car remotely. They then change to a camera shot of inside the car and the dash lights up and the Ford logo is just so obvious. It takes about 5 seconds for all of this, but it was just blatant product placement.
@Tore_Lund2 жыл бұрын
On our state tv station no adds are allowed. That means bottles are turned around to hide the label and no branded objects are in frame ever.
@Adolphplays3 жыл бұрын
They should have mentioned Waynes World. How they did product placement in that movie is refreshing. Just as refreshing as a cold Pepsi on a hot day.
@darmocat3 жыл бұрын
That all said, the only type of product placement/ads I will accept are the really blatant, over the top corny, which also tell a narrative and are entertaining themselves. The best example of this is InternetHistorian's Man. Nordman, Shadowman. Or MBMBAM product reads. Literally the only ads I don't spam the "SKIP" or jump ahead in the video on.
@sika2313 жыл бұрын
Just like that mug in your hand. Should we buy the mug? And all the other products you showed us today 😂😂😂. Good one @Cheddar
@davidmfriedman3 жыл бұрын
actually the 'golden age of product placement' started earlier... in the 1978 Superman, the Movie, in a scene in Smallville, right on the kitchen table, was a box of Cheerios. They were even given a credit at the end of the film.
@leisti3 жыл бұрын
There was a pretty clunky product placement for Converse sneakers at the start of the film "I, Robot". The star, Will Smith, could not completely hide his disgust at having to do it.
@jbmp13903 жыл бұрын
I still remember those GOD AWFUL Subway ads in Hawaii Five O. That wasn't even product placement. It was the middle of an episode and they literally just stopped the entire plot and had a very "organic" conversation about the amazing taste and value of Subway sandwiches.
@solracer663 жыл бұрын
The Truman Show (the reality tv show of that name in the movie, not the film itself) was full of product placement for fake products and is probably the best guide to what advertisers would like the future of television to look like.
@FerSFumero3 жыл бұрын
I remember an episode of the new 90210 that was a Diet Dr Pepper commercial. Also The Ranch had all but subtle product placement. Weeds and Diet Coke was done a lot better.
@DavidKen8783 жыл бұрын
When Hiram pulled out that bag of Doritos on Riverdale I died laughing! 🤣
@HypercatZ3 жыл бұрын
Do you remember the big amount of M & M's product placement in the anime of City Hunter? It was almost a running gag.
@martinmilev16513 жыл бұрын
Nothing beats the Starbucks ad in Game of Thrones... But jokes aside - I have no idea if this was intentional or not, but all I could think throughout my re-watches of Breaking Bad is how solid of a car a Pontiac Aztec is, so maybe they unintentionally advertised it?
@meredithwhite57903 жыл бұрын
Ineffective: I remember the remake of 90210 having a really obnoxious Diet Dr. Pepper product placement. Effective: The show The Wilds on Amazon Prime made me try Takis, and now I love them.