Why Product Placement Is Suddenly Everywhere - Cheddar Explains

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Cheddar

Cheddar

Күн бұрын

Пікірлер: 491
@cheddar
@cheddar 3 жыл бұрын
We want to thank PQ Media, who've covered product placement for years, for sharing their valuable research with us for this piece.
@dXXPacmanXXb
@dXXPacmanXXb 3 жыл бұрын
I will take good product placement over traditional ads any day
@fearsomefawkes6724
@fearsomefawkes6724 3 жыл бұрын
Same, but most product placement isn't good in my opinion. I get having branded stuff to add some realism to the universe, but I hate when the product placement is just an ad in a movie or TV show. I find car placement is bad for that. I don't need a 30s sweeping shot circling around every car the protagonist steps in.
@ThomasBomb45
@ThomasBomb45 3 жыл бұрын
What if we got rid of product placement and ads?
@_m_w_m
@_m_w_m 3 жыл бұрын
@@ThomasBomb45 millions of people would lose their jobs and most retail business industry would struggle...
@moosehorse9972
@moosehorse9972 3 жыл бұрын
@@ThomasBomb45 i like product placement, it's amazing.....
@meredithwhite5790
@meredithwhite5790 3 жыл бұрын
I especially wouldn't mind if shows were closer to a full hour. I remember when most shows used to be 50 minutes and now most are around 40 minutes in length. Which means ad time has doubled. Ads make live TV basically unwatchable because it is constantly interrupted with ads.
@sabikikasuko6636
@sabikikasuko6636 3 жыл бұрын
Man, companies are constantly trying to get into EVERYTHING. Remember when having ads EVERYWHERE was a dystopian future? I wonder how much 'til we reach Futurama's level with ads in our dreams XD My favorite (Or the opposite) example of product placement is literally the entire fucking Transformers movie, it just barely crossed the line of subtlety but it crossed it anyway and that, combined with the over the top attitude of the entire movie, made it EXTREMELY jarring, it was just one long ass commercial.
@oanaalexia
@oanaalexia 3 жыл бұрын
Companies would be thrilled to be able to advertise during our dreams.
@rogerszmodis
@rogerszmodis 3 жыл бұрын
Only on TV and radio. And in magazines and movies and at ball games, on buses and milk cartons and T-shirts and bananas and written on the sky. But not in dreams.
@AdrianColley
@AdrianColley 3 жыл бұрын
To be fair, Transformers was entirely based on a product line, so there was literally no way for it to be anything other than product placement.
@privateemail9755
@privateemail9755 3 жыл бұрын
Wait till you find out that corporations have personhood rights in most countries xD
@YourMajesty143
@YourMajesty143 3 жыл бұрын
You were so focused on it being based on Toys, that you didn't realize that the entire franchise was one big product placement for the US Military.
@johnlister
@johnlister 3 жыл бұрын
Love it! Every time the host picked up yet another piece of Cheddar merchandise…
@timberwolfe1645
@timberwolfe1645 3 жыл бұрын
When she put on the jacket, my mind flipped and I had wondered if she was only in a bra in the beginning
@philippecr
@philippecr 3 жыл бұрын
And it reminds me of Linus tech tip. Lol
@johnlister
@johnlister 3 жыл бұрын
@@philippecr LOL. I was reminded of Alec’s video where the bulbs just keep on appearing: kzbin.info/www/bejne/lXLHc5aKgq16ZrM
@bodybuilderslave7125
@bodybuilderslave7125 3 жыл бұрын
I didn't notice, LOL
@TheFourthWinchester
@TheFourthWinchester 3 жыл бұрын
She should have lost a piece everytime instead.
@Dexy83
@Dexy83 3 жыл бұрын
My Dad went back to college when I was a kid. He was an advertising major, so they learned about product placement. He explained it to us and we'd take great joy in being the first to notice a product in movies.
@I_WANT_MY_SLAW
@I_WANT_MY_SLAW 3 жыл бұрын
No one cares.
@7j8f
@7j8f 3 жыл бұрын
@@I_WANT_MY_SLAW shut up bozo
@oceanman7868
@oceanman7868 3 жыл бұрын
@@I_WANT_MY_SLAW shhhhhhhhht
@HondaAccordProductions
@HondaAccordProductions 3 жыл бұрын
When I was watching venom 2 I got annoyed when I saw the free fire ad it was so poorly placed
@brandonmtb3767
@brandonmtb3767 3 жыл бұрын
The trolls arrived
@user-vn7ce5ig1z
@user-vn7ce5ig1z 3 жыл бұрын
You forgot about KZbin; sponsored spots are like product-placement, baking the ad into the content itself. In fact, a lot of KZbin, Instagram, and TikTok channels are essentially nothing more than commercials, where the ad _is_ the content.
@theempire8461
@theempire8461 3 жыл бұрын
Hmmmmmmm
@erbrown
@erbrown 3 жыл бұрын
This type of targeted advertising is already happening in podcasts. Different sets of ad reads from the host are played for each user when you download or stream the podcast.
@Sacto1654
@Sacto1654 3 жыл бұрын
It depends on the podcast. Some, like the _This WEEK in Tech_ podcasts, are literally part of the podcast and you can't really change them regardless of who downloaded them.
@gidd
@gidd 3 жыл бұрын
wait really? could you explain more how they do this
@potto1488
@potto1488 3 жыл бұрын
Really? Every ad on Past Gas I've had has always been stuff that dont match my interests
@erbrown
@erbrown 3 жыл бұрын
@@gidd I'm sure how exactly, probably seeing who's IP is requesting the RSS feed and swapping the ads out before streaming it
@erbrown
@erbrown 3 жыл бұрын
@@potto1488 it's different for every podcast, a few distributers run the ad services.
@aritrabha
@aritrabha 3 жыл бұрын
Loved the way the host kept on placing products from her channel every time she appeared on screen...😂😂😂
@neeneko
@neeneko 3 жыл бұрын
why am I not surprised that someone is trying to apply deep learning to determine how successful something will be. It is really a perfect fit.. analysis that can not be inspected, and results that you can either take credit for or blame something else if you are wrong.
@youtoobe556
@youtoobe556 3 жыл бұрын
Not to mention all the potential investment capital for each buzzword included in the company whitepaper.
@LeTtRrZ
@LeTtRrZ 3 жыл бұрын
My concern is that it’ll cause streaming platforms to become like KZbin: creators will make shows that entertain the algorithm, and all these shows will be the same regurgitated nonsense.
@alecubudulecu
@alecubudulecu 3 жыл бұрын
Guess who founded it? Our boy Billie Gates!
@mirzaahmed6589
@mirzaahmed6589 3 жыл бұрын
What a waste of technology! Cure cancer? Nah, we'll try to figure out which TV shows will do well.
@GiRR007
@GiRR007 3 жыл бұрын
Machine learning's gonna be added to everything digital sooner or later , its just too useful. And there's to much information out there for humans to sort through now.
@norabellerose8560
@norabellerose8560 3 жыл бұрын
I always thought of product placement as realistic because you know it takes place in some type of our reality and you would see these types of products out in our world.
@Gebieter
@Gebieter 3 жыл бұрын
I have three packages of cheddar cheese in my fridge. But now I kinda feel as if that's not enough. 🤔
@scalpingsnake
@scalpingsnake 3 жыл бұрын
If we have this instead of ad breaks I am happy. Although I do have to admit they are so easy to miss they are ads. The psychology tricks are very concerning but I bet they are being deployed everywhere we just don't really know it yet.
@AuroraAce.
@AuroraAce. 3 жыл бұрын
I would prefer ad breaks, at least I can close my eyes and cover my ears and not miss anything I care about during an ad break whereas ads incorporated into whatever I watch is impossible with current technologies to avoid if you care about what you are watching. ad breaks and sponsor sections are easier to circumvent as they are separate.
@scalpingsnake
@scalpingsnake 3 жыл бұрын
​@@AuroraAce. Sure I can understand that. What issue do you have with ads that make you want to avoid then though? I feel like most people dislike being advertised to but there isn't usually anything wrong with it. That's another bonus for product placement, when done properly it doesn't detract from what you are watching it just happens seamlessly side by side.
@AuroraAce.
@AuroraAce. 3 жыл бұрын
@@scalpingsnake I don't really need advertisements, I buy the most affordable or cost efficient option most times I buy things, if its food I try everything once and buy what I like the most. with big expensive items I weigh all my options and choose the best fit. advertisement don't really benefit me and only hinder me by making it more likely to buy things that weren't the best choice for me, a good review is all I need. aside from that I don't like the idea of corporations weaselling their way into everything in an effort to make more profit, it is almost like a taint that seeps into everything they can. the power and influence corporations have over all of us is unsettling even with the benefits the less I have to be reminded of the fact I am literal sheeple the better (not that I would want them to pull the strings in the shadows either). it was a good question you asked, I never really thought about why I detest advertisements so instinctively.
@LucasFernandez-fk8se
@LucasFernandez-fk8se 3 жыл бұрын
@@AuroraAce. ad breaks are WAY worse. The fact that a character might drink a Fanta because the character is thirsty but isn’t being a pain in the ass about drinking a Fanta is way better than a Fanta ad SCREECHING across my TV screen screaming at me and interrupting my show with their bad dancing and cringey music. It ruins the flow of the TV shows and makes it unpleasant vs just a character using a product casually as we all would irl
@AuroraAce.
@AuroraAce. 3 жыл бұрын
@@LucasFernandez-fk8se honestly I like ad breaks more because ad blockers are easier to develop with ads separated. if the ad is separate to the media you can more easily just stop one from being shown without affecting the others.
@the_prado
@the_prado 3 жыл бұрын
And then there’s Michael Bay, who makes movies for product placement
@underwaterdick
@underwaterdick 3 жыл бұрын
Being from the UK, I still find product placement on TV very unusual to see. Targeted advertising within TV shows is clearly the way forward, especially as we find more and more ways to actively avoid advertising online or skip adverts.
@EVILBUNNY28
@EVILBUNNY28 3 жыл бұрын
I respect product placement way more when it's not purposefully all in your face. That's the difference between a product's logo perfectly on display facing towards the camera and the product just being recognisable in the scene. Don't even get me started on drink product placements that make the actors hold a cup/can in a completely un natural claw grip just to make sure the logo isn't covered.
@mikenight2816
@mikenight2816 3 жыл бұрын
Anymore when I notice product placement, the product being pushed becomes a "do not purchase" item for me. I have been around a long time and have seen the massive increase in advertising and find it disgusting. So I go out of my way to avoid such companies. As long as humans blindly let corporations manipulate them the world will continue to spiral.
@JF743
@JF743 3 жыл бұрын
Yet you are watching videos on KZbin. Sorry mate, KZbin features in a lot of movies, gotta stop watching. Oh! and iPhones, Macbooks, Windows computers, Samsung phones, Google Pixel, that doesn't leave much really...
@gabrielandy9272
@gabrielandy9272 2 жыл бұрын
@@JF743 he don't need to stop everything that does product placement, but if he have a alternative he can do it.
@0Gumpy0
@0Gumpy0 3 жыл бұрын
Stranger Things product placement with the coke can and the eggos was pretty well done. I never really thought much about it being product placement since it just makes sense in context. Then I think of Hawaii Five-O and they stop the story to discuss the big guy's subway eating habits or the cops stop to "Bing" a famous artist. Awful.
@JF743
@JF743 3 жыл бұрын
I generally don't mind product placement, but 5-0 was really pushing those Microsoft products, so far as using Windows phones that were many years old at that point, cause they had already failed. What even is the point of that?
@rizokahn
@rizokahn 3 жыл бұрын
I'm fine with product placement as long as it's not the center of attention or throwing them at your face constantly. The worst aspect is when the show or movie just takes a pause to talk about the product.
@irrelevance3859
@irrelevance3859 3 жыл бұрын
I agree. Netflix has been doing that a lot lately.
@_m_w_m
@_m_w_m 3 жыл бұрын
The product placement that takes place today gets on my nerves. I'd rather see a full-fledged advertisement instead instead of watching an otherwise good script be ruined by shameless plugs of contemporary retail brands.
@whatever5922
@whatever5922 3 жыл бұрын
Exactly!! I don’t mind it if it’s subtle or discreet, but really obvious placement turns me off
@Pwn3dbyth3n00b
@Pwn3dbyth3n00b 3 жыл бұрын
Like all that Cheddar product placement in this video
@duck74UK
@duck74UK 3 жыл бұрын
I think good product placement can really enhance a show/movie. I find stuff like bottles with blank labels and cars with the badge removed distracting for example, so a smart product placement fills that with a real product, a win, win, win for viewer, movie company, and advertiser
@champagne.future5248
@champagne.future5248 3 жыл бұрын
Why do I feel the overwhelming urge to eat Chedder cheese?
@Lwize
@Lwize 3 жыл бұрын
I roll my eyes at product placement that doesn't even try to hide it.
@DevMoSofi
@DevMoSofi 3 жыл бұрын
I was expecting you to mention that you placed your logo everywhere in the video as an example. But you left it for the comments section. You got what you hoped for lol
@bruce0750
@bruce0750 3 жыл бұрын
Just wait til they dynamically change background music, storyline, even characters etc... to just match a product to you.
@Touchgrassplz
@Touchgrassplz 3 жыл бұрын
.....a video game?
@bruce0750
@bruce0750 3 жыл бұрын
@@Touchgrassplz Without much interaction from audiance though, so the "playing" part is at most the side thing.
@FelixIsMyName
@FelixIsMyName 3 жыл бұрын
Waynes World, always laughed at that bit with 4th wall product placement
@lecampbellaz
@lecampbellaz 3 жыл бұрын
I will not bow to any sponsor
@iamTheSnark
@iamTheSnark 3 жыл бұрын
I'm really happy to live in Europe, where I can safely say I don't even recognise most of the advertised products. So even if I would notice them only subliminally, I can never remember the products. Even better, I cannot buy them.
@kellykerr5225
@kellykerr5225 3 жыл бұрын
I’m eating Reese’s Pieces now. I’m addicted. I might need to go to Reese’s pieces rehab
@merajmasuk
@merajmasuk 3 жыл бұрын
I'm surprised you didn't mention the Chevy Camaro from The Transformers (2007). That was an iconic product placement in the history I believe.
@guyr.6053
@guyr.6053 3 жыл бұрын
No mentioning of the iconic product placement scene of Wayne's World?!?! "...I will not bow down to any sponsor." -grinning with pizza hut in hand to the camera
@Xambonii
@Xambonii 3 жыл бұрын
I would always rather have a tailored google ad for kit-kats or a video game than seeing the same catheter ad 10 times on my dads favorite cable channel!
@AuroraAce.
@AuroraAce. 3 жыл бұрын
I don't want anyone to know me more than they have to. give me the same ad for the rest of my life if it meant I could keep my privacy
@Xambonii
@Xambonii 3 жыл бұрын
@@AuroraAce. that’s justifiable. To each their own, I suppose.
@AskanHelstroem
@AskanHelstroem 3 жыл бұрын
the german public television always bashes youtubers for not marking products in their videos as adds, even if they explicitly say that they bought the item them self. In some cases they had to prove that a pic with a friend was not a collaboration and stuff. But on the other hand...in a typical 20:15 show, in the public television, two police officers (actors) talk ~5min about the new BMW, one of them recently bought. He talked about the nice features and we got a few scenic shots of hte car. And guess what...it wasn't marked as product placement. It will be listed in the credits, which won't be shown on TV, just if u buy the DVD... soo yeah...not so sudden in germany
@MonCappy
@MonCappy 3 жыл бұрын
If I was a regulator, product placement would be illegal. Especially for streaming services. They are charging you to access the shows on the service. That should be their only permitted revenue stream.
@JF743
@JF743 3 жыл бұрын
I prefer subtle product placement to blatent brand hiding. I don't think much of characters in a movie or show using a certain product, like a macbook, but when they put a big cardboard cutout or duct tape over the logo, it sticks out so much more.
@saintherip8624
@saintherip8624 3 жыл бұрын
Product placements make me want to buy the product more. Intrusive traditional advertisements only piss me off.
@winterburden
@winterburden 3 жыл бұрын
Lmfao, I always thought ET liked Skittles 🙃
@dynomar11
@dynomar11 3 жыл бұрын
Nah Reese's pieces fam
@scalpingsnake
@scalpingsnake 3 жыл бұрын
Nah he likes advertising money xD
@NibiruPrime2012
@NibiruPrime2012 3 жыл бұрын
I thought that too. Maybe we're from the same alternative universe?
@AdrianColley
@AdrianColley 3 жыл бұрын
We thought "it must be some cheap American candy". It didn't look like it would taste good.
@dragorocky
@dragorocky 3 жыл бұрын
I love how no one’s talking bout how ET had a major allergy to Reese’s Pieces. Apparently he would vomit profusely after each take, to the point they had to actually PAINT M&Ms, or his agent would pull him out of the film. Real shit. Look it up!
@fireaza
@fireaza 3 жыл бұрын
I don't mind it so much so long as it blends in naturally (i.e an actor isn't holding it in an awkward way or the label isn't mysteriously facing the camera dead-on at all times). I mean, we live in a world where we're surrounded by products that are covered in branding. If anything, TV shows covering up the logos of companies who haven't paid them is more immersion-breaking.
@ScottishOutlaw
@ScottishOutlaw 3 жыл бұрын
I always remember the film 'evolution' and 'head and shoulders'. I could never work out if it was in your face advertising or tonge in cheek. It wasn't a great film and I've never used head and shoulders since.
@zunaidparker
@zunaidparker 3 жыл бұрын
Blasphemy! Evolution was HILARIOUS!
@GarrettWorcester
@GarrettWorcester 3 жыл бұрын
Off the top of my head, Back To The Future (I, II, and part of III) was the epitome of clever and tasteful product placement. One of the more obnoxious events was during an episode of "How I Met Your Mother," where if/when you saw a Chevrolet Impala logo pop up during a scene, you could enter to win something or the other, blah blah blah... anyhow, it was obnoxious.
@Dagreatdudeman
@Dagreatdudeman 3 жыл бұрын
I wish targeted ads were still science fiction.
@NibiruPrime2012
@NibiruPrime2012 3 жыл бұрын
I'm with you on that!
@AuroraAce.
@AuroraAce. 3 жыл бұрын
I agree
@whatever5922
@whatever5922 3 жыл бұрын
Same
@champagne.future5248
@champagne.future5248 3 жыл бұрын
This might be an unpopular take, but I actually like seamlessly integrated product placement. It helps make the world more recognizable for one thing. Obviously fake brands can degrade verisimilitude and interfere with the suspension of disbelief. And brands In the real world carry emotional weight in our life. Product placement can reflect and shape that. It has to be done right though. If it’s too obvious it interferes with the suspension of disbelief by making you stop and thing “oh look, a product placement”. Advertisers must be willing to trust the artistic instincts of directors, which I imagine doesn’t come naturally to them. Keep in mind this is coming from someone who hates traditional ads with the burning passion of a thousand suns. I even got KZbin Premium to avoid them. Thats how far I will go…
@jeffriart
@jeffriart 3 жыл бұрын
I love product placement in anime, it is so blatant sometimes that it can look out of place, but can be pretty cool. Pizza Hut in Code Geass is my all time favorite.
@teethgrinder83
@teethgrinder83 3 жыл бұрын
Loads of shows on Netflix but I still find it difficult to find something I want to watch sometimes lol
@LeTtRrZ
@LeTtRrZ 3 жыл бұрын
As someone with ADHD, I almost never notice product placement. I’m too invested in the movie/show to ever notice. Whether it actually works on me is a different matter, but I doubt it. I’m not much of a spender, and I pay very little attention to ads and products that don’t earn it, which is very nearly 100% of them.
@jayjohnson8403
@jayjohnson8403 3 жыл бұрын
It's super obvious in riverdale.... maybe you would notice it there
@SiMeGamer
@SiMeGamer 3 жыл бұрын
The point of advertising is not "go buy this!" (most of the time anyway). It's about subconsciously seeing it. It's someone buying it and you maybe making a connection "hey, that's from that movie!". Or the most common thing: making choices. If you are going to buy new sports shoes and you had a ton of product placement in your recent subconscious memory of Adidas, for example, you are far more likely to consider buying that if you don't have any negative bias towards them or anything you already know beforehand you'd like to buy. On massive scale, statistically this increases sales for the company. It's about knowing it exists. Not about giving you a sales pitch. If you've never seen the brand before, you are less likely to trust it than one did see. My bet is that regardless of your ADHD or whatever, you are affected by product placement. If not consciously, then subconsciously.
@IroAppe
@IroAppe 3 жыл бұрын
When you are in the store and see that product, related feelings come up. When a character you like drinks that soda or drives that car, that brand subconsciously and automatically will give you a warmer feeling if you see it again. Our brains connect, the brain‘s function. So, if there was no marketing at all, you might see that car brand and not care at all. Now, after maybe half a decade of being fired to with that brand and having all these movies and have subconsciously connected the ideas and feelings with that brand. You are way more likely to at least look it up and engage with that brand. Being an ADHD person myself, I myself think - or thought - for a long time that marketing is useless on me. Now I think most people think that. It’s not something conscious, it is about feelings and emotions and making that connections so we are just a bit happier about that brand than of we wouldn‘t know about it at all. After analyzing that, also the effects on myself, I think that every human is susceptible to this phenomena to a different degree.
@SiMeGamer
@SiMeGamer 3 жыл бұрын
@@cat-le1hf I mean, if it's blatant, sure. But there is a lot of subtle product placement in film that you don't see and THAT is the one that will affect you. I'll never buy something because of product placement. I don't buy much and when I do it's almost always after some research. Also, of a product is good, I don't see why you wouldn't buy it because it was heavily advertised. It's not like it takes anything from it. Marketing departments are often completely separate from the engineering, design and manufacturing ones. I think it's more.on the film makers than the company the product placement is for in how tasteful it is. If they compromise the craft of film for an ad, I hate the director, not the company that asked for this.
@forge20
@forge20 2 жыл бұрын
It affects you. To find out for sure, try shopping in another country. You will be completely confused as to what to buy. Trust me on this, I also have ADHD, I feel like you do, never watch TV, don't shop around, etc etc, but when I was in England grocery shopping took at least twice as long as normal because I had to stop and actually look at stuff to figure out what to buy.
@Aedar
@Aedar 3 жыл бұрын
As long as it's done tastefully I don't mind, especially since many of the brands (like Reese's Pieces) aren't even available in my country... Plus when it comes to more expensive purchases (tech mostly) I consider myself savvy enough to do my own research before purchase based on the different qualities the product has... That's partly why even after a LOT of apple products on TV and in movies, I never even considered buying anything from Apple...
@SavedByGrace_CitizenEmperorユウ
@SavedByGrace_CitizenEmperorユウ 3 жыл бұрын
Yeah, I don't know many or even most of the American products shown, so it doesn't distract me much. But if I'd watch something from my country and they'd push a well known product too much, it could be really annoying. Yeah, even if a product looks good, you should always do your research first and ask yourself, if you really need such and such product.
@--Paws--
@--Paws-- 3 жыл бұрын
Smash Bros collaborating with different game franchises is a sort of product placement too. It also has revitalize the interest on older classics from Nintendo's catalog of games as well as other game characters from other brands who join in the battle.
@Prelmable
@Prelmable 3 жыл бұрын
I don't know why, but I feel like I wanna buy all sorts of Cheddar merch.
@jacobrubin3580
@jacobrubin3580 3 жыл бұрын
No, you don’t.
@intruder313
@intruder313 3 жыл бұрын
The irony with ET Is that I still think of them as M&Ms as those are on sale here (and far better)
@jaklumen
@jaklumen 3 жыл бұрын
Not ironic at all. The original script for E.T. specified that the candy was M&Ms. I remember reading a novelization of the show (abridged, with production stills) that apparently preserved some concepts scrapped for the movie. One was Elliot drawing a schematic for the alien ship ALL over his classroom, which was scrapped for him drawing a simple sketch of the alien with the words "E.T." The book also described the candy scene differently: "the botanist (E.T.) turned the candy over, and on the back was an indecipherable code: M&M." It was only over 30 years later that I learned that the Mars company refused to let their candy be featured, and so Spielberg went to the Hershey's corporation to have Reese's Pieces be featured, instead.
@darmocat
@darmocat 3 жыл бұрын
I absolutely loathe that we are constantly bombarded by advertisements no matter where we go. It drives home that your only value to society is to "BUY SOMETHING!!!! GIVE US YOUR MONEY!!!! GIVE US YOUR _TIME_ "
@I_WANT_MY_SLAW
@I_WANT_MY_SLAW 3 жыл бұрын
No, sometimes it's "make us money, and we'll pay you 1/100th of what you make us."
@bloqk16
@bloqk16 3 жыл бұрын
Prior to my Mom getting married, she had a friend whose dad ran an Ad agency in the Los Angeles area in the 1940s. That guy would have his daughter, and my future Mom, attend movie screenings at the Hollywood theaters where they were to look for product placements in the movies and submit their reports of what they saw in the movies to the Ad agency owner. While Mom got to go see many movies for free, she could not recall any of the movie plots, as she was focused with noting the products in the movies, such as automobiles, gas stations, the pack of cigarettes used, brand-name logos; the names of the stores when movies were filmed on location; etc. Back then the movie studios did what they could to have generic looking fictionally named products/props; but name-brands did slip through to the movie screens.
@RudieObias
@RudieObias 3 жыл бұрын
Product placement has always been around since the dawn of movies and TV. Ads are just a fact of every day life
@mattwood8659
@mattwood8659 3 жыл бұрын
The minority report scene - I remember in media class back in 2006 learning about product placement and the teacher played us that clip to show where advertising was most likely heading in the future. Wow. Even back then they were also doing that with the football games. I tried to tell my brothers but they wouldn't believe me
@FlowUrbanFlow
@FlowUrbanFlow 3 жыл бұрын
7:09 They built an algorithm that tells that what will become popular.....why not just make one for making more popular content? Win-win
@BatCaveOz
@BatCaveOz 3 жыл бұрын
Because they operate as a consulting company, not a content creator.
@davidjacobs8558
@davidjacobs8558 3 жыл бұрын
Product Placement is also Piracy proof. on the other hand, it is rather difficult to place products in historical dramas or high fantasy dramas.
@SayAhh
@SayAhh 2 жыл бұрын
Tell that to Game of Thrones
@GURken
@GURken 3 жыл бұрын
I remember walking from a Schwarzenegger presidential library to my favorite Pizza Hut restaurant.
@djp1234
@djp1234 3 жыл бұрын
Don't care about "influencers" or celebrities or what products they use. At the end of the day I'll still buy the Kirkland brand.
@MoonlightDawnMoolightDawn
@MoonlightDawnMoolightDawn 3 жыл бұрын
They've been doing this for years in film and TV. It's always easy to see the sponsors in films. -- Off the top of my head, Purple Rain (1984) - Prince is eating Doritos with the bag clearly showing. This is nothing new but will continue to grow in popularity I'm sure.
@jimbrentar
@jimbrentar 3 жыл бұрын
Here's a topic you should explore, a different form of product placement: companies arranging to have their name and/or product appear in the questions and answers on TV game shows
@zarapoghosyan1986
@zarapoghosyan1986 Жыл бұрын
In my opinion, why the product placement is more effective than the traditional commercials is that firstly, compared to traditional commercials, product placement is less intrusive and disruptive to audiences, as it is often integrated into the storyline of the media content. Additionally, product placement has the potential to reach a large audience, particularly in the case of blockbuster movies or hit TV shows, providing a massive platform for brands to showcase their products to millions of people. Product placement is also often more memorable than traditional commercials, as it is integrated into the storyline, and viewers may be more likely to recall a product if it is featured in a movie or TV show they enjoyed. And last but not least, product placement can be targeted to specific audiences, allowing brands to reach their desired demographic with greater precision and effectiveness.
@justinfowler2857
@justinfowler2857 3 жыл бұрын
Futurama predicted the future. Eventually ads will be beamed directly into your brain.
@lunayen
@lunayen 3 жыл бұрын
The more I see these things, the more I hate ads.
@MrZgui415
@MrZgui415 2 жыл бұрын
Product placement is perfectly fine as long as it makes sense ... like a car guy in his garage using a specific brand of polish because its the only brand he trust or a scene where a bunch of kids talk about what to eat for lunch and one kid suggest there is a current promotion with a certain fast food chain and its a hella good deal right now ...
@trainsandmore2319
@trainsandmore2319 3 жыл бұрын
Product placement is good when it doesn't ruin the story, only when serving as a subtle detail.
@robertsteel3563
@robertsteel3563 3 жыл бұрын
I Legit Remember seeing Tivo Ad's!
@Himesua
@Himesua 3 жыл бұрын
There were a couple Korean dramas I watched ( I think it was It's Okay not to be Okay and Record of Youth- possibly one or two others) they had a product placement for a specific sandwich based restaurant that the characters visited an ABSURED amount of times. The writers/producers were basically shoehorning the product placement into the dramas, in such an obnoxious way, it became a massive turn off. It not only made the whole restaurant unappealing it genuinely derailed the the story to the point of, "are you kidding me with this?!"
@Freezercool10
@Freezercool10 3 жыл бұрын
10/10 I’ll take more product placement then annoying ads any day.
@seantheimp
@seantheimp 3 жыл бұрын
If this new tech means I'm less likely to see as many ads, I'm all for it.
@TheBaconKing32
@TheBaconKing32 3 жыл бұрын
I hate ads of every type and i go out of my way to disrupt the algorithms and clog the systems. Advertisers are evil!
@KenrickLeiba
@KenrickLeiba 3 жыл бұрын
One of the few times I didn't mind blantantly obvious product placement was in Chuck. Subway saved the show from being canned (I think fans actually started a campaign and they wrote to Subway or something, I've forgotten the exact story). Anyway the show kind of made a joke of it and had characters basically doing little mini-ads within the show that were intergrated into the storyline. I loved the show and so I didn't mind and I was grateful it was saved.
@catfdljws
@catfdljws 3 жыл бұрын
one interesting thing is for *continued* product support. right now, Pepsi (throwing a name out there) may have paid for a spot on an episode of a Netflix show. But unlike most of their shows (which get buried after the release because they haven't learned that weekly series builds audiences the way Disney and HBO did), this one has legs, a lot of re-watching power. So now Pepsi is getting eyeballs months, years after the show was intended to be 'done'. Netflix, with the digital replacement tech, has the ability to now go to Pepsi and say "pay us more, or we shop this scene around to other soda vendors". Pepsi can pay up, or Coke can go "we'll take that one" instead.
@catfdljws
@catfdljws 3 жыл бұрын
a bit harder with cars, of course - Audi is Audi in the MCU (except in the two movies where it isn't), but with soda, chips, fast food, etc, all easily swapped out if there's competition in that market.
@un_lucio
@un_lucio 3 жыл бұрын
We need laws to grant people the right of not to be targeted by marketing and advertising. These things are going out of control and the planed doesn't need more garbage.
@FlowUrbanFlow
@FlowUrbanFlow 3 жыл бұрын
I only notice bad product placement lol. Good product placement doesn't effect me because I'm used to seeing products everywhere and it having no effect on me
@09williamsa
@09williamsa 3 жыл бұрын
You should see the differences to in the UK, American TV is insanely capitalistic.
@privateemail9755
@privateemail9755 3 жыл бұрын
They have actual laws there....... In the us corporate homicide is legal unlike in the UK where it's illegal.....
@BatCaveOz
@BatCaveOz 3 жыл бұрын
Fun Fact - The Red Bass Beer Triangle logo was the first ever trademark registered in the UK. Under the Trade Mark Registration Act of 1875.
@MoritzvonSchweinitz
@MoritzvonSchweinitz 3 жыл бұрын
In German, this is called "Schleich-Werbung", which kind of translates to "Creeping Ads" or "Stealthy Ads", and is quite regulated.
@LucasFernandez-fk8se
@LucasFernandez-fk8se 3 жыл бұрын
Is it really always product placement or do the characters sometimes in a show want to buy said product without the creators getting paid? Like if a character says “I’ll have a McDouble” is that really a product placement or are they just ordering for the storyline?
@ZoraTheberge
@ZoraTheberge 3 жыл бұрын
My understanding is that any branded thing has to, at minimum, get “cleared” so that it doesn’t conflict anywhere else. (Say, another fast food restaurant wants to advertise. They wouldn’t like if you also did a free ad for their competition). But really, a McDonalds would probably be rewritten as a generic diner, drive thru, or nondescript burger joint
@MrAwesomeTony
@MrAwesomeTony 3 жыл бұрын
Haha, I see what you did there. I didn't really realize the product placement in this very video until the 4min mark. Great example!
@RedHunter2296
@RedHunter2296 3 жыл бұрын
In the anime Code Geass that at least once per episode someone comes with something from Pizza Hut. And they even animated a scene with the delivery man.
@WerewolfLord
@WerewolfLord 3 жыл бұрын
I was scouring the comments section to see if Code Geass was mentioned.
@gerardmontgomery280
@gerardmontgomery280 2 жыл бұрын
For every good piece of product placement there are three occasions of an actor awkwardly drinking a can of coke so the logo is visible. Then there's Shang Chi which wasn't a bad film but at times felt like a glorified advert for the BMW IX3.
@b64771
@b64771 Жыл бұрын
Music videos that pause the song to have a product placement moment 🙄
@emjai2122
@emjai2122 2 жыл бұрын
I’d rather product placement and no commercials than no product placement and lots of “no skip” commercials…. But above all else, I’d prefer companies to stop advertising so much and make products that require little adversing to sell.
@zackkatz7815
@zackkatz7815 3 жыл бұрын
[Fact check] In the beginning of the episode where you are showcasing examples of product placement you have a screencap from the walking dead of Rick taking a Polaroid picture. In this instance, this is not actually product placement. This is from season 8 of TWD which came out in 2018. Polaroid (the original company) went out of business on 2008 and the particular camera in the shot stopped being produced around 2006-2007. No way this was paid for by polaroid as at the time of filming this camera was already an antique and not being sold commercially.
@InuchanConejito
@InuchanConejito 3 жыл бұрын
Now I finally understand why we saw a Starbucks cup in game of thrones! Thank you cheddar! :D
@AdrianColley
@AdrianColley 3 жыл бұрын
It was a cup from Captain Cooks in Banbridge, Northern Ireland. It wasn't Starbucks at all. So that would have been an epic product placement failure if it was intentional.
@Stackali
@Stackali 3 жыл бұрын
its not suddenly everywhere. its been like this for a good while.
@miked51
@miked51 3 жыл бұрын
Honestly, I could care less but placement does bring a authentic value. Big Bang. With Vitamin Water and New Castle, among others including products I distribute. I have never been induced into purchase via commercials or placement but I know for a fact it works. Now I am going to get some Reese's Pieces.
@jd-foo
@jd-foo 3 жыл бұрын
Ads everywhere, I fucking hate it.
@microknife19
@microknife19 3 жыл бұрын
Jaron Lanier's cautionary tale is coming to life.
@SamMcColl
@SamMcColl 3 жыл бұрын
There is a scene in Designated Survivor where Hannah Wells starts her car remotely. They then change to a camera shot of inside the car and the dash lights up and the Ford logo is just so obvious. It takes about 5 seconds for all of this, but it was just blatant product placement.
@Tore_Lund
@Tore_Lund 2 жыл бұрын
On our state tv station no adds are allowed. That means bottles are turned around to hide the label and no branded objects are in frame ever.
@Adolphplays
@Adolphplays 3 жыл бұрын
They should have mentioned Waynes World. How they did product placement in that movie is refreshing. Just as refreshing as a cold Pepsi on a hot day.
@darmocat
@darmocat 3 жыл бұрын
That all said, the only type of product placement/ads I will accept are the really blatant, over the top corny, which also tell a narrative and are entertaining themselves. The best example of this is InternetHistorian's Man. Nordman, Shadowman. Or MBMBAM product reads. Literally the only ads I don't spam the "SKIP" or jump ahead in the video on.
@sika231
@sika231 3 жыл бұрын
Just like that mug in your hand. Should we buy the mug? And all the other products you showed us today 😂😂😂. Good one @Cheddar
@davidmfriedman
@davidmfriedman 3 жыл бұрын
actually the 'golden age of product placement' started earlier... in the 1978 Superman, the Movie, in a scene in Smallville, right on the kitchen table, was a box of Cheerios. They were even given a credit at the end of the film.
@leisti
@leisti 3 жыл бұрын
There was a pretty clunky product placement for Converse sneakers at the start of the film "I, Robot". The star, Will Smith, could not completely hide his disgust at having to do it.
@jbmp1390
@jbmp1390 3 жыл бұрын
I still remember those GOD AWFUL Subway ads in Hawaii Five O. That wasn't even product placement. It was the middle of an episode and they literally just stopped the entire plot and had a very "organic" conversation about the amazing taste and value of Subway sandwiches.
@solracer66
@solracer66 3 жыл бұрын
The Truman Show (the reality tv show of that name in the movie, not the film itself) was full of product placement for fake products and is probably the best guide to what advertisers would like the future of television to look like.
@FerSFumero
@FerSFumero 3 жыл бұрын
I remember an episode of the new 90210 that was a Diet Dr Pepper commercial. Also The Ranch had all but subtle product placement. Weeds and Diet Coke was done a lot better.
@DavidKen878
@DavidKen878 3 жыл бұрын
When Hiram pulled out that bag of Doritos on Riverdale I died laughing! 🤣
@HypercatZ
@HypercatZ 3 жыл бұрын
Do you remember the big amount of M & M's product placement in the anime of City Hunter? It was almost a running gag.
@martinmilev1651
@martinmilev1651 3 жыл бұрын
Nothing beats the Starbucks ad in Game of Thrones... But jokes aside - I have no idea if this was intentional or not, but all I could think throughout my re-watches of Breaking Bad is how solid of a car a Pontiac Aztec is, so maybe they unintentionally advertised it?
@meredithwhite5790
@meredithwhite5790 3 жыл бұрын
Ineffective: I remember the remake of 90210 having a really obnoxious Diet Dr. Pepper product placement. Effective: The show The Wilds on Amazon Prime made me try Takis, and now I love them.
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