Why Rolex Watches Are Overpriced and Overvalued!!! My Opinion

Modern Rolex watches, especially stainless steel Rolex watches are hugely overvalued and represent poor value on the used market. In this video I'll tell you why I have this opinion.
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[@1000lightyrs]

- Take the most famous luxury watch brand in the world - BEFORE the internet was created. - Then throw in the web and social media. - Is it really a surprise to any of us that this was going to happen?

[@LearnEnglishwithJames.]

The over inflated prices of watches now has driven me away from the hobby. It's made me look at manufacturers with detest. So sad.

[@PhilipWing]

It's not the manufacturer's fault that Rolex watches are overhyped. Look at Rolex for what they are, they manufacture great watches and supply the dealers with them. What happens from then on has nothing to do with the brand.

[@taxmoneyyy]

You could've gone for watches you could afford. But no, I guess you just had to quit it altogether. Bon vent

[@tomasinacovell4293]

@@PhilipWing It's the "luxury" industry, that's why they're selling them for 50 times their all up cost to make.

[@tomasinacovell4293]

@@LuxuryTravelBlondie You're putting all but "Luxury" in a pejorative light. Price of everything, value of nothing is your taste then.

[@tomasinacovell4293]

@@LuxuryTravelBlondie I know what yours is, thanks.

[@SmokeRingsPipeDreams]

The price of a rolex sub now (compared to the sixties adjusted for inflation) should be around 1600 dollars. Rolex is a complete rip off. I hope the public wakes up to this fact and the market collapses.

[@JohnnyDX]

I think a few of us in comment land are misunderstanding....market dictates value...perceived value dictates opinion. I totally agree with this opinion. The Rolex market is way overpriced right now. If Rolex can bring the price the market bears then so be it. Capitalism 101. The value is not there for me..

[@fohbif7685]

totally agreed. Speculation and overhype killed my interest in Rolex.

[@TinBin-Craig]

no way i would pay double price for a rolex just too much... cheers

[@bachelorgamer8001]

All these watches are stupid

[@brucegallo6076]

Great watches BUT why would you overpay for a watch from a company that produces 2,000 PER DAY !! I mean Really???

[@mrp9498]

Bruce Gallo Does Rolex have a break down of numbers produced by model or is it a number that reflects all models?

[@brucegallo6076]

@@mrp9498 no But the number throwm about it over 1 million 700k for rolex 300 for tudor..to be honest i dont really dont care as i feel they are entry level in the world of "high horology" why would anyone think otherwise .great watches but WAY overpriced IMO

[@mrp9498]

Bruce Gallo Something with an ETA movement can’t be considered “High Horology”? I’m just trying to learn about the higher end brands that fall into that category. Thank you

[@cucumberworks]

@@mrp9498 ETA is more like entry level among all mechanical movements. And ETA also offer different grades in term of finishing and accuracy. But even the highest level in ETA wouldn't reach the standards of high horology.

[@cucumberworks]

The thing that annoys me is that even when they are increasing the prices in the past few years, essentially they are still mass producing their watches. There are still QC issues. These issues might be ok at retail prices but that is if you can get those at retail...

[@Milofchg]

Even current Panerai are much nicer better finishing compared to Rolex. Remember Rolex is always one generation behind the current technology ALL other brands offer. Rolex will never be JLC, AP, or Patek Philippe... NEVER not even close. It’s all Rolex fault. Holding back production or stock to the AD’s for whatever reason they hold back for. They inadvertently or purposely caused the Rolex used market inflation.

[@robertsullivan4773]

Totally agree. I just bought two Breitlings a Super Ocean Heritage.42mm B20 Red gold and a Navitimer reissue 806 1959. Both are beautiful and are a thousands less than Steel Rolex Sports models are both are performing beautifully and quality wise stand up next to my GMT Master II Black I bought last year.

[@michaelriera6277]

Breitling offers tremendous quality for the price. You get so much for the money.

[@Tendertroll1]

I like the breitling super ocean, very nice look, but don’t they have an eta movement?

[@MTbone7]

Yep the second hand prices are crazy, but the retail pricing is quite reasonable.

[@jigd0471]

Second hand prices are high because there is an idiot willing to pay for it.. its a market driven by idiots!

[@universalask]

@@jigd0471 for idiots by idiots.

[@nicholasevennett8231]

I doubt the retail prices are reasonable, but we have all drunk the kool-aid! Too late for us....

[@mrp9498]

Jose Garrido All these fucking KZbin channels are helping fuel it as well

[@MTbone7]

Nicholas Evennett wait so then you think a GMT should sell for 3 - 4 thousand dollars? That’s silly

[@frankdux6930]

Recession will hit, then watch these sell for less than fair value!

[@JANTHONYCHANNEL]

Yeah, it will be interesting to see

[@damachine3]

Fair value is what the market will pay...but I hear you. Grey market prices seem to be at risk. That said, I don't think the grey market price for grails like the Daytona will fall below the retail price. For the white Daytona that would need to be almost a 50% drop.

[@evh4611]

I am in love with Omega more and more. One downside, no micro adjustment on the clasp of the Aqua Terra and Railmaster

[@Wevaah]

I recently bought a mid sized seamaster and it's an amazing watch. But before this I originally had a Rolex OP 36 white dial but I sold it because it just didn't do anything for me so I bought the seamaster and saved the rest for a future purchase.

[@evh4611]

@@Wevaah Good for you, well done

[@mrp9498]

E VH Omega 👍🏼

[@JSarmat86]

Unfortunately, Omega went the same way as Seiko did (increasing prices while maintaining the quality at the same level). I predict that in couple years the Omega prices will be on par with the Rolex ones :(

[@evh4611]

@@JSarmat86 Come on man, the quality of Omega watches has greatly increased last the decade or so. The movements for instance

[@shawnlavigne9069]

I sold my last rolex about 5 years ago and I don't miss the brand at all. Especially with what's happening now, it's just not my vibe.

[@diabew]

The market on the Pateks is even more inflated compared to Rolex yet nobody seems to address that side of the problem😊

[@huxleyorwellrand3137]

On point. They are worse than Rolex. But since they are one of the Trinity. Well...

[@damachine3]

Yep, I just bought a steel Nautilus from my AD and was very happy to pay it, especially given the grey market value. That said, Patek Philippe has always had limited production. It's not something new for them in terms of creating hype. It's simply built into their DNA from the very start given how they make their watches. They are not mass produced.

[@huxleyorwellrand3137]

Kevin Tsai all “brands” are hype. Slap a label on a rag and you get a brand. See: Supreme. The issue is when certain brands are driven beyond all logic by a public driven mad by social media. In the past, you’d see a pic in a magazine. Now it’s dinging on your phone 24/7.

[@diabew]

damachine3 congrats, I think Rolex and Patek are good value at retail and no more 😄

[@EddyTeetree]

It’s called mass marketing psychosis. The prices are driven by two motivations Greed and Ego. Sad indictment of watch collectors.

[@baze3SC]

Rolex also makes you wait and tortures you a bit before you're actually able to obtain the watch. It's called "wait list". Sometimes they even force you to buy another slow-moving model. It's a psychological trick to increase the perceived value because you must suffer first in order to get what you want. It would be possible for them to increase the production ten fold but they don't do it because the scheme works for them. I don't respect brands resorting to such manipulation. Just offer a quality product and if I'm comfortable with the price range I'll buy it. Rolex makes solid watches but they're definitely over-hyped for what they actually are. There are other options and of course there's the option not to buy.

[@dougp.6108]

100% agree. Really well built and durable but I won’t buy one at these inflated prices. Many other great brands out there like Omega, GS, Longines, etc. that offer better value and are superior in some features. Thanks for the video.

[@arcadely]

Agreed, and here's an illustration of how ludicrous the situation has become: more recent two tone Daytonas (I'm not good with references, but those with better bracelets, screwed links, and milled clasps, which I think came in from about 2000 onwards) can be had for less, and often less by quite some margin (often around retail), than used stainless steel Daytonas. Same goes for the two tone GMT Master IIs, with the exception of the Root Beer - that one's definitely up there. Definitely a #firstworldproblem but, since you just can't find the stainless steel models in ADs at retail, and since I'm partial to a bit of bling anyway, I will probably go two-tone once I've saved the cash.

[@MyVideosWillCalmU]

In total agreement with you J for that exact reason I'm now down to two rolexs. Which include yacht Master platinum dial and a date just. And have come away from the brand and found a new love in Omega and just brought a new planet ocean size 39.5 with the 8800 movement. Omega technology is far beyond the sub and brought new for £5200 and is far better looking, refreshing and less boring.

[@masterg7895]

People like Rolex just for the name, period. iv'e seen some pretty UGLY old beat up examples being sold for rediculous amounts. I must admit that i fell into the hype before and bought a pre ceramic Sub, i really hated it and hated myself for spending THAT much on such a dull, boring and avarage looking watch, i sold it for the same price and bought watches that i love and that are light years more beautiful. If i look for value or investment i can just trade stock or Real Estate.

[@steelstunners1862]

master G What did you buy instead?

[@masterg7895]

@@steelstunners1862 i bought my all time grail which is the Navitimer and super ocean heritage 2, both pre owned, box, papers and on bracelet, both in like new condition for a very good price. Breitling has always been my favourite brand. the Breitlings are far better looking than the Sub and they feel like true luxury on the wrist.

[@jerrymathers11]

I did the same. Bought a 1999 no date sub "Swiss Only" dial. Bored to tears within a week. I've been through two Datejusts, two Polar Exp. II's and a GV Milgauss. None of them really did it for me. Won't be hopping on board the hype train again. I did buy a Tudor Pelagos LHD, and for me it's perfect.

[@michaelriera6277]

@@masterg7895 Congratulations! Breitling offers tremendous value for the money. Especially in grey or secondary market.

[@elarson312]

Rolex is overrated as is. $6500 for a 39mm OP is a joke. That watch is just ok and that is an entry level Rolex. I really don’t get why anyone would spend $14k on a Rolex Hulk.. It’s not that great.

[@eyeheartsushi2212]

E Larson Agree

[@tsj8762]

Tried on the new Pepsi GMT. It’s nice obviously but frankly I don’t think I’d even pay retail. Every single JLC I own is better finished, more interesting, etc.

[@mjinzarli]

100% agree. Absolutely ridiculous that people pay that money for it. I would go as far to say that the retail prices are about 15% overpriced for what you get. The other absurdity are the older models that are selling for 7-10k. Just ridiculous. I tried a 2005 explorer today and the bracelet was pretty bad, especially when you consider the price.

[@chi-towncalifornia5916]

Great video, J. Unfortunately, most of this justification for Rolex's selling for far too much money is defended by people who either say it's worth whatever people are willing to pay (poor defense, just look at 2 grand Gucci hoodies), or are trying to keep this market inflated out of their own financial interest. Rolex mass produces 800k-1 million watches per year, so I don't see the time coming when they are going to charge Patek Philippe Nautilus MSRP for a Datejust 41. They make too many watches every year to price themselves out of their own market segment that THEY created. That would be like Porsche charging 200 thousand for a standard 911 or Cayenne. When someone's justification for grossly overpaying for a hyped Rolex is "the market is going to keep going up forever", you know they're not thinking this through. But hey, if you absolutely must pay handmade Royal Oak 15202 money for a machine-made Rolex Pepsi, then be my guest. Just be prepared to lose every penny you paid over retail if it all goes pear shaped.

[@JANTHONYCHANNEL]

Well said

[@handyman2183]

You lost me at “poor defense.” Something is worth precisely what someone else is willing to pay for it. People have differing views on value. I would not take $50 from you to attend an opera yet tickets sell for $1000 a pop to others. You cannot tell me that every Renoir painting is more masterfully executed than modern day paintings. The perception of quality and rarity make them desirable/valuable. No different with watches or diamonds for that matter.

[@chi-towncalifornia5916]

@@handyman2183 People may have differing views on value, but there comes a point where even seasoned and knowledgeable people in an industry put their feet down and say "that's a bad value for what you're getting". Knowing what something is worth for what it is, how it is made and how it compares in price to its competitors helps to balance substance and craftsmanship with perceived rarity or brand cache.

[@GarryFPV]

@@handyman2183tell me you’ve never studied economics in your life without telling me

[@icu1585]

Rolex is a way for bad investors to waste good money lol depreciating assets and gives off arrogant vibes at the same time

[@richardweir3342]

I would bet if Rolex retail on the sports models was the same as used prices, Rolex would not sell any of them. People are getting dragged along with the hype that the Internet has created. I think there is going to be a lot of very sad people when they realise that the watch they bought as an investment, has just lost a ton of money. If you can get one a retail, your fine. But this inflated market will crash like a pyramid scheme

[@wrongbeach35]

All these grey market dealers showing off 20 Hulks for sale at 14k are gonna lose their ass soon

[@thewatchloungechris]

Great to see you uploading videos regularly again man !

[@JANTHONYCHANNEL]

Thank you for watching again

[@richardweir3342]

Personally I think the new Omega diver 300 is a much nicer watch than a sub. Also has ceramic and a much better movement which I showcased through glass. And just more interesting at a fraction of the price. Preowned v preowned

[@frankhandy8868]

I want a Hulk so bad but I refuse to pay over retail! A grey dealer in my city has one for $15k. When I started to walk away he said he would make me a deal at $13k if I was serious. Lmao 😂

[@ricchrono5907]

even 13k is overpriced 😅

[@bamalowbloodrich3581]

I personally think you get more watch with a grand Seiko spring drive over and sports model.

[@5OclockSharp]

I’m pretty put off to the brand in general. The fact that I’m expected to spend money on watches I’m not interested in just to have the “privilege” to drop $9k on a freaking Explorer II, is ridiculous.

[@Kostja81]

Finally someone told the truth :-)

[@RR-gw2uj]

I also detest Rolex for how they purposely undermanufacture to drive prices up by creating an artificial demand. I also detest the rumored practice of Rolex selling their limited stock to grey market dealers to, again, artificially drive up value for their brand.

[@6SLipoJuice]

Agree with you totally, these watch prices are ridiculous period

[@SunsetSheen]

Excellent video. For all the Rolex fanboys, go watch the videos on Hafiz J Mehmood’s channel. The QC on a lot of modern Rolexes is abysmal at times. Worth nowhere near the overinflated prices.

[@dialanddram]

Just don't buy Rolex. Problem solved.

[@henriqueoliveiramonteiroda1134]

In fact, these luxury watches became the dream of money laundering for cocaine and other black market activities. It has never been easier to launder money with luxury products than nowadays 🤣

[@ernestkrajnc6412]

Watches, paintings, diamonds etc... There is no REAL value logic, just "Becouse I can" reality. It's market driving luxury, no one REALY needs that...

[@Watch4Me]

Totally agree. These luxury items are worth what people will pay for them.

[@vizuz]

Who are you to decide what people really need? Where is the line between what people need and don't need? If you try to boil it down like that you might as well say that life itself is superfluous and we might as well blow up the earth, because you can't miss something that isn't there. But why won't we blow up the earth? Because we enjoy what we have and we hope to have more and better things in the future. Like luxury items. Wanting things is a part of life, and it's an essential part of it.

[@garryt2533]

Rolex are good watches, that can't be denied. However, they're still absurdly overpriced for what they are. That's down to the vast amount of sheep and lemmings that are prepared to pay it, so they can say "look at me"

[@stuartclubb4302]

You're not wrong. But the mere fact that they are overpriced and overvalued makes them even more attractive as "Man Jewelry" for displaying to other men (and more importantly, other women) how deep your wealth is. Or at least how much credit you're willing to take on. A $40K President might sound like a lot, but there are plenty of mid-life crisis guys who buy a $40K Harley CVO with the attendant $700 a month payment so they can play dress-up at the weekend. (There, I annoyed two fanboy groups in one line.)

[@impexRQ]

Stuart Clubb 😂😂😂 good one and sooo true

[@motorcarclassics2922]

$20,000 for a Daytona is cheap. More like $25,000.

[@damachine3]

1:35 James Cameron or black dial? Also, yours is the old one (116660, not the new 126660). The old black dial goes well below retail. Even the new black dial goes below retail. So you should have paid less. I own the new 126660 James Cameron and it goes slightly above retail (I got mine at retail from my AD)...but you might be able to find it slightly below in the grey market. I think the James Cameron Deepsea is a fantastic watch.

[@ralphplazachesmarhomes]

I totally believe the flippers have created this mess. I saw a video explaining if Rolex aloud us real buyers to order our desire watches by paying in full price and go to a short time waiting list with a guarantee delivery within 12 mo. That will eliminate all flippers.

[@JANTHONYCHANNEL]

That makes sense to me

[@thesceptic1018]

It’s about speculation - might as well be tulips (I prefer tulips)

[@damachine3]

0:47 A bit more than $12K, actually. The steel Daytona was $12,400 but it was raised to $13,150 in January 1st. In the grey market the black dial is in the low $20K range and the white dial is a few grand more. I was happy to pay $12,400 for my black and white (and $34,650 for my gold emerald green dial). Retail price even seems high (just based on the horology itself when compared to other brands...not based on the demand), let alone the grey market prices but, even if the marker drops, I don't see the values going below the retail prices I paid...at least not for the steel versions. You would be crazy to buy any watch as an investment if you do so at the grey market prices but you would be equally crazy not to buy a Hulk, Pepsi, Batgirl, or a steel Daytona, direct from an AD at retail, if you ever have the chance.

[@impexRQ]

You are absolutely right - I think some people will start make sense and stop paying overprice for a mass produced watch without any technology innovation. Even if I own the submariner, I know it will never be something like Patek or Audemars Piguet or neither brands like Glashütte (the new Sea Panorama Datum) for example is like way way above my Rolex submariner ... A Lange & Sohne - I mean, there is such of amazing brands that Rolex can’t even compare to ...

[@bigmeech8715]

Gotta agree! Also I’m gonna say it and will probably get roasted but I think the oyster and explorer 1 should really be only worth around $2,500 max

[@sebsebseb1905]

You buy the brand and that's it.

[@dltraining6044]

Thanks I agree. I have been looking at Rolex and will not pay that amount too. There are nicer brands too.

[@sprocketdog6303]

The only thing good about this video is the theme music. This is nothing new. In the last 10 years can anyone honestly say they’ve ever seen a steel Daytona for sale in a Rolex AD display case just sitting there??

[@Professional_Youtube_Commenter]

you have a bipolar relationship with rolex. I remmeber you sold off all your rolex and settle for seiko monster after your troubles earlier and then you bought a rolex again later and spoke about how good they are, now they're overpriced and overrated.

[@IrishOister]

@@TheDryDown He is saying Rolex is a good deal at retail price, but not at these inflated second hand prices. Meaning a sub is worth 8 or 9k, but not 16k just because it has a green dial.

[@JANTHONYCHANNEL]

Yep, I love the product, I hate the brand image that comes with it and the current pricing bubble created by people who don’t even like the watches but just want the “status” that comes with them...

[@hunterphan5506]

I have the same sentiment about the Rolex brand.

[@Classical416]

@@JANTHONYCHANNEL a year later the prices are even crazier. The white ceramic Daytona is almost 40k USD.

[@becksy539]

75% of the rolex price is just due to its 'fashion logo' status, that is demonstrably true with resale prices 2-3 times that of retail, they are the berkin bag of the watch world

[@maxpowder700]

You bought that watch because you know price will go up and you will sell again...hypocrite!

[@Beast-mode-supps]

Rolex watches are simply a way to flex on people the material in the watch obviously isn't worth the cost even with the engineering marketing and Manufacturing cost. I'd rather have 15 Citizen Watches a new carbon fiber full suspension mountain bike. A new snowboard all the gear and a couple of vacations and a down payment on a new car for the cost of a Rolex f*** Rolex! If you're going to buy it and keep it really nice to resell later it makes sense otherwise spend your money more wisely as far as I'm concerned a watch that runs off the Sun with a battery that lasts for 15 years is a more advanced technology then a old School technology watch that goes off movement and dies if it's not used for a month the Eco-Drive can go for a year with no sun without stopping. you actually have to be pretty careful with rolex's if you are a rock guy like me one little gir gets off in that b**** doesn't run off movement anymore that's why I got rid of my Rolexes Citizen Eco Drive all day everyday!

[@kcgunner100]

100% Agree. They are not worth it except at MSRP. Maybe not even then. Get a Tudor or Omega for half the price and get equivalent value.

[@martinfox2244]

The comments below tell the story. Economics 101. Too many people with more money than taste or sense. When you make thousands of these a day the tender loving care can't be there.

[@bentlyist]

Great video, I couldn't agree with you more. Personally I actually would be kind of embarrassed to wear a Rolex. To me they just have a "douchey" connotation. Even though they're probably tough, I'm guessing that not many owners use them as a tool watch. Also, is it weird that every time I see one on anyone under 50 I assume it's fake; I just can't shake that! 😊

[@tombryan1]

Let people throw away their money to feel special. Everyone knows its ridiculous and silly to be so extravagant. Especially when they brag about things like water tightness, accuracy, robustness, size, second hand sweeps. A watch needs to do 4 things, tell time, look good, feel good, be tasteful. Many watches under $1,500.00 meet that criteria. Too many to count. Why be crass and pretentious when you can exhibit common sense and frugality.

[@kevorknourian5442]

I agree with you prices getting ridiculous

[@anamisidro8453]

Great video. You are absolutely right. It’s a bit funny when we know we pay too much but you can’t stop buying. I’m in the process of re buy the sub but deep inside I know I should save for my all time favourite the Aquanaut. Anyway, it’s all about passion isn’t it? 😂😂😂

[@JANTHONYCHANNEL]

Yeah, passion doesn’t always make sense does it 😂

[@georgegarcia566]

Totally agree. They’re not offering additional value for the higher price.

[@stevejukic8166]

People are paying the prices for Rolex because they know that they can sell it next day because they can not afford the watch. Paraphilia can be about cars and other mechanical items and I suspect the watches are included. In some countries this behaviour is punishable by law.

[@michaelkennedy4444]

I’m not into smart watches except for sports and exercise , but it was just announced the other day that Apple sold more watches then the whole Swiss Watch industry combined. The guy said that it’s mainly the older crowd that gravitates to mechanical watches and the younger crowd are into smart watches. The Swiss Watch industry will have to change and get real with pricing or perish.

[@phantomstranger1125]

The market for these mechanical watches will never perish though. Apple watches are more utilitarian, whereas mechanical watches are a luxury status symbol. People who want to show off will never buy an Apple Watch.

[@bigmacdaddy1234]

Excellent video. This is precisely why I wear a Ball Hydrocarbon GMT watch. The quality is high and the price is low. No Rolex for me. Not worth it.

[@impexRQ]

mac daddy Interesting- I have been looking into this piece as well - I saw a review and it’s juts amazing piece ... Rolex? Well, unfortunately it’s for the flippers

[@bigmacdaddy1234]

@@impexRQ I highly recommend you get the Ball Hydrocarbon. It's built like Thor's hammer and looks stunning.

[@sakisss213]

You are absolutely right!!!!!!!!!its the crazy rolex bubble.....

[@BuckNaked2k]

Price range of a used Royal Oak? Price range of a decent used car!

[@MiniMotoAlliance]

You ramble way too much. This could have been a 2 minute video. No content.

[@truxton1000]

Overpriced, overvalued, well I'm a bit sick of people saying that. Lots of things is overpriced, art, property, cars, jewelry etc etc. Why does people go into a jewelry shop and buy a gold ring for $10.000 when the actual gold in the ring is maybe worth $50 and the diamond on it is just a piece of overvalued fancy glass? Why is a Ferrari 250 GTO from 1960's worth millions when a brand new Golf is faster, and better as a car in every possible way? Well because people appreciate beauty, and s willing to pay for it. Rolex have done well, and people are willing to pay more than retail for some models. Well still some would say that $10.000 would be way to much for a SS Daytona, so nothing will change I guess, as opinions are many and will always be aired.

[@MarcusLurati_Photographer]

People just have them to show off. Quality is not better than IWC or Omega for less money!!

[@rsfan9296]

I love the look of the James Cameron DS but I have tried it on and it just looked ridiculous on my wrist. It was far too thick and I couldn't deal with how far it sat off my wrist. I was offered a DS black at my local AD this week but turned it down for that reason. I feel the TT stuff is the only thing Rolex that appears to be good value second hand

[@thestig007]

I'm over here just waiting for the bubble to burst. Gonna pick me up a Submariner after people realize that they made millions of them and they aren't worth more than about $2-3k in reality.

[@evh4611]

Never gonna happen, i am afraid

[@dialanddram]

@@evh4611 It'll happen, though probably not to that great an extent. Once the hype evaporates, prices will come down to earth and people won't be able to get over MSRP for a second-hand watch.

[@evh4611]

@@dialanddram I hope you are right. But i don't think so

[@frankhughes7135]

Really like your deepsea Your comments are spot on regarding Second hand Rolex prices.When you put the Deepsea next to a Submariner it just looks so much more an engineered dive watch.

[@roger5621981]

Everyone complaining about Rolex yet they love to wear them. If your AD called you today offering you a steel piece you will drop what you’re doing and go get it. Stop complaining and be patient and get it at RETAIL

[@Pavlis83]

you know what you are saying is unreal right? really your AD will call you to go pick up a hulk or a batman? unless you already spend 100k at your AD it aint gonna happen

[@roger5621981]

Pavlis83 well if they do call you right now you WILL go get it. Does not matter which steel. You just proved yourself wrong

[@Pavlis83]

Roger Alvarado apparently you have 0 experience with rolex AD.. so lets leave it there

[@JANTHONYCHANNEL]

Agreed, at retail they are fine...well above retail is crazy

[@roger5621981]

Pavlis83 you are wrong. I got a white dial Daytona by spending $0 and all I had to do was visit the ad once a week to talk about watches... you dummies think is All about dropping a ton of money.

[@MsStevechan]

totally agree. in a free market, there is nothing Rolex can do. Just like protective mask in HK now, factory cost is RMB$0.2 but now selling RMB$ 12 (if you can find).

[@andrewgiblin3468]

Steve Chan wow I’ve got boxes of N95 masks at work I’ll trade a number of boxes for a nice Rolex 😳

[@troman5000]

It's another level of the hype. Rolex doesn't give a shit about those who cry about the prices. Rolex knows there will always be a market for their watches.

[@scottc6946]

This situation is just another way to transfer money from the impatient to the patient. If you got to have it now, you pay up

[@burgerslayer83]

you can get preowned breguet’s in precious metal for less than a retail Daytona something which is impossible to get now a days. you got to be kidding me.

[@kronikinsomniak]

Which Breguet do you own?

[@robertn3121]

The Daytona is now a $25k watch and the Hulk is back up to $16k.

[@juliantakeshiquayle6193]

I don't really know that much in this topic, but yeah the prices always seemed to high compared to the other names you mention in the vid. I just want my explorer really hahaha. I just hope those prices stay within reach. Great vid! I really like this short quick opinion videos!

[@JANTHONYCHANNEL]

Thanks Julian, I love these watches but I can’t understand the current values and overhyped image

[@Jikaninja]

Another shameless click bate and flexing about your Rolley………

[@BetaBuxDelux]

I think I like Tudor more than Rolex now.

[@deanlake2464]

Just wish Tudor would put a ceramic bezel on a watch then I would buy one in a flash

[@swampThaang]

Haute horology may be better, but they seem so much harder to get out of at similar price points

[@universalask]

I agree.

[@keysersoze503]

The inflated prices will benefit other watch makers who aren't skewering buyers that must have a showoff name.

[@PersonaN007Grata]

Will burst like the housing bubble soon.

[@Giovan_Nino]

Totally right..if you think about the parts that make up a sub, one with a black bezel and compare with a Kermit with a green bezel.. who in their right mind would pay 10k to swop the black bezel for a green bezel? Same goes for the dial on the Hulk. Just think about it.. let the penny drop.

[@ivankerr3570]

Stop buying them then.

[@polarroller]

Totally agree J

[@dabutchaistoxic]

That enough money to buy a Tom Ford suit, shirt, watch, tie, sunglasses, and a juvenile ball python twice.

[@silverfletcher2560]

The Rolex are overpriced and overvalued because a great number of people want to have them. Everything which is longed for, unreasonably increases in value. It has ben proved that a Rolex pure manufacturing value is not much different from a very good fake one (a Noob Factory Rolex for example)

[@liasummers1824]

Rolexes are Air Jordans for yuppies

[@iangarvey110]

Totally correct top brand but way over priced !👍

[@thatmexicanguy2989]

RRP is pretty on point I think 🤷🏻‍♂️ built like tanks, look amazing, and some of the most accurate mechanical watches in the world… second hand is a different story but that’s down to the people who sell them, not the company itself

[@Nobody-hk1kz]

All that mark up on stainless steel

[@1968jpy]

Great video J. and in total agreement with you . On my budget now I could never afford to buy a Rolex steel sports model but even if I could I can’t see spending that much money for a watch . I’ll stick with my Seiko automatic and awesome Orient auto divers and be very happy 😃👍🏻

[@andrewgiblin3468]

Great vid couldn’t agree more!!

[@BeckVMH]

I refer to Rolex as the “Shepherd Brand,” where they go, the sheep follow.

[@civilgod]

Sold/Traded my Rolex Batman during this madness for YachtMaster II SS. I’m done now....

[@seancatacombs]

Yup. Rolex is betting on replicating the Patek's model, getting more lifetime value catering to a few million enthusiasts wealthy enough to snap up novelties every year, vs. continuing its 70s-00s model of being the aspirational watch for middle class strivers who'll get one on name recognition and then never transact with the brand again. For a while I thought this was sound (if hypercynical) planning, but now I'm not sure. The level of anger and resignation towards Rolex has never been higher and they seem to finally be eating into their "untouchable" brand equity.

[@dialanddram]

Rolex mass-produce watches. Even their steel sports models are churned out in the tens of thousands every single year, year after year. There is absolutely no way they can compete with the likes of Patek, Vacheron, AP, Lange, etc on exclusivity, unless they completely change their business model to that of a haute horology brand that only produces a few thousand pieces a year, which would be giving up everything they know, everything they're good at, and everything that gives the name Rolex its current value. Rolex is the biggest name in luxury watches because Rolex is *ATTAINABLE.* Every day folks can aspire to some day owning a Rolex, and achieving that is a metric by which a lot of people judge having 'made it' all over the world. If they try to become Patek or whatever, they're gonna fail, and somebody else will take their place as the king of the everyman luxury watch brands. I'm sure Omega or Breitling would absolutely love for Rolex to give them that chance. Current prices on steel sports Rolex watches are driven purely by hype; it's a fad, and like all fads, it will eventually pass.

[@seancatacombs]

@@dialanddram I can't say for sure whether said bet is what they're really doing. If so, it could be one of the biggest miscalculations they've made in a long time.

[@dialanddram]

@@seancatacombs Well, Rolex didn't get where it is now by taking huge risks.

[@nickrice7535]

Old news but still current. I can't disagree. I have all of the Rolex I want, new sports at msrp or less and a 5 digit Sub and Gmt. Due to the current Rolex market I've recently bought a new VC overseas and after owning it a short time I know I'm done buying any Rolex now.