Why The Aftermarket Wheel Industry Is DOOMED

🔥 Browse our Wheel & Tire packages for your car!
bit.ly/3hbFFnN
On today's episode of Did You Know? , Alex analyzes the current state of the aftermarket wheel industry. Throughout the video, we will take a look at the history of various companies, their relationship with OEM wheels manufacturers, as well as plans for the future. Do you think aftermarket wheels are dying? Drop a comment below!
🚘 Add YOUR car to our Fitment Gallery!
bit.ly/3g60q32
🏎 Shop Coilovers & Air Ride for your car!
bit.ly/3h9wGna
Subscribe now ► bit.ly/2x8fvNX
Music:
[Free] Noname x Amine Type Beat-''Around''
#AftermarketWheels #CarManufacturers #EnkeiWheels

[@isaacsalazar342]

1. Stock wheels are pretty decent now. 2. Interest in cars is going down. 3. Money. Most people don’t have 1k to spend on wheels.

[@VICE-WRLD]

I feel like 1 is the main one cause why switch em if they already look pretty good

[@JWL-UK]

@@VICE-WRLD I'd add reliability concerns plus higher insurance premium to the list.

[@maverick2242]

Really what have you been driving lately I work with modern cars from. most companies and they are crap.

[@EmmaHopman]

@@VICE-WRLD it's annecdotal, but that's how I feel about my car rn

[@That_Stinger_GT5]

I dont think the interest is going away, I just think wheels are too damn expensive, I have a pair of XXR 530's and idc what people say about them being reps, they look good on my daily, I still break necks and get people giving me thumbs ups when I drive it and they only cost $680 shipped and they have been amazing

[@nighthawkcm8872]

This channel seems like Donut Media Lite. And I don’t mean that to be a bad thing. I frickin love your content.

[@korosukanji5398]

That’s the perfect way to put it

[@armankiarmankii]

Even better way to put it,Donut Media:Aftermarket

[@jjyy8289]

Donut media got us into cars. Fitment industries got us working on them.

[@ionote]

Donut media steals content then blocks the people they steal from

[@nighthawkcm8872]

@@ionote do you mind showing your work? What videos led you to that conclusion?

[@That_Stinger_GT5]

Could also be that car parts and wheels are just dumb expensive and the economy is not doing the best and people are going to pick paying their rent instead of spending 2k on a set of wheels when the car already has wheels..... lol

[@Lifesabishi]

@SPECTRE reps?

[@OneSandMan]

@SPECTRE gold wheels are stupidly ugly, just my opinion.

[@OneSandMan]

@SPECTRE dood i never hated on you lmao. I just said what I don't like.

[@OneSandMan]

@SPECTRE also ive never seen anymore more pissed off then you have for a little opinion. Like chill my guy.

[@OneSandMan]

@SPECTRE Why are you so angry at my opinion? If you like bronze wheels go for it. I just said that its not my thing and you saw it as a personal attack like wtf?

[@dariusholt678]

I'm just here for the runescape mentions

[@anthonyzhu5971]

FI: Probably lower sales due to COVID and people tight on money Also FI: Is the aftermarket wheel industry dying?

[@dattepo7534]

And cars are expensive now?

[@00Dusty]

Everyone I know is saving money from not traveling but working from home

[@griffins750]

Lol

[@HondaFit4Adventure]

Also FI: Most wheels are manufactured in china.

[@darius2640]

Cars are getting so expensive they are now an investment and any mods kill resale value.

[@Lifesabishi]

This^

[@krisxaero]

Cars are not, and will never be, an investment.

[@Lifesabishi]

@@krisxaero I don't think they meant investment in the traditional sense. Like the phrase invest in your future

[@darius2640]

@@krisxaero I know, lacked a better word, well what I meant was its not disposable nor is it for life, so you just along for the ride for a couple of years and you gotta lose as little as possible so you can move on into a another one

[@mudshotit]

@@krisxaero well that’s subjective. Some can be an investment.

[@slicktop2jz855]

1910's conversation- "Going to go aftermarket?" "I believe so, my good man. The Germans are producing solid oak 5 spoke TE37's. I believe this will reduce my 60ft to 15 secs."

[@TheNDFarmer]

I mean, interest in cars in general is going down. People just see them as transportation only anymore it seems

[@MadStyle1911]

Even more so when robotaxis start making their way into reality.

[@icheeseit_3050]

It’s not going down... the amount of people that see cars as transportation only has always been greater than those who have a passion for cars...

[@kenwu7]

@@MadStyle1911 I'll still take the taxi that's slammed to the ground and rollin on some fresh wheels. Suprised this market doesn't exist yet

[@ReeferGenesis]

lets all hope the air suspensions will drop prices to half soon ;)

[@Mitutumuch]

that's because more people do things for others than like what they actually like. birds of a feather flock together. be an enthusiast and buy the $400 intercooler.

[@grantasyska]

I think the biggest thing is that they’re way too expensive, like I’m definitely not gonna pay double the price of my car just for a set of wheels. Although I do need new wheels for next summer...

[@DanielBertolozi]

Alex is like a NFS-version Linus from Linus Tech Tips

[@collinromero5476]

Idk if you remember me. But the age old question must be asked, “Can you make a volvo c30 vid?”

[@thumbtak]

In this episode, Fitment Industries files for bankruptcy...

[@FitmentIndustries]

Not quite 😂

[@soccermatt6]

@@FitmentIndustries not yet *

[@gamingwithaustin2545]

@@soccermatt6 😒

[@burreto9225]

dude i love your pfp

[@bronxtaskforce01]

Wheels have gotten to damn expensive. Stock wheels are looking better than aftermarket.

[@Lofi.z34]

Stock wheels still look like crap when compared to my favorite designers such as SSR, HRE and Adv.1

[@ShokanVisuals]

Thank you for including a piece of my video in this! And of course, giving credit! 🙏 Awesome video guys!

[@naniokio]

Genius advertisement 😂 support us because we are on your side.

[@FitmentIndustries]

STONKS

[@ryanjones8326]

I know Alex played rs lol too accurate

[@walkerward2291]

“Played”? I bet he’s on OSRS

[@Mitutumuch]

@@walkerward2291 nah, World of Warcraft and Ferrari doesnt mix well.

[@adrizel4141]

Plaid*

[@wesleybates5585]

@@adrizel4141 No played. Plaid is a colorful checkered fabric.

[@albertj2459]

Great content! Someone did a lot of homework for this video, and it shows.

[@BlitzMekanika]

Busch lite isn’t beer. It’s spicy water.

[@brandonmeens]

Bread water

[@IdrisFashan]

@@brandonmeens Wonder Water...

[@thewommas]

Me (German): Want you hold my Beer ;-)

[@iMrp1]

HotDog water

[@FiendTheatre]

@@iMrp1 blue collar job water

[@xk120_]

Ayyyy congrats on 600k. Feels like you had 100k just yesterday. I love the content guys keep it up!

[@FitmentIndustries]

💙

[@gabmax1013]

Honestly I've been looking more into stock wheels and getting them repainted rather than going for aftermarket wheels.

[@gabmax1013]

@cooldaddyslick well I know how to do it myself. Plus I like stock wheels. lol

[@josuelopezcarrasco7933]

Keep up the interesting videos guys!

[@ElioRose]

Also the fact that I don't want to spend thousands on wheels, when I can spend way less on the rest of the car to make it look good. Paint, body kit, engine dressings, aftermarket lights, interior fabrics, etc. All those things have gotten cheaper while wheels have gotten more expensive. I just picked up a set (4) of Matte Bronze Enkei EV5 (18") off a wrecked Honda Prelude at the junk yard for $120. They have very little curb rash and a few scratches on two of the wheels faces. I'm just gonna sand it down about a half a mm or less and repaint them with a matte clear finish, polish the aluminum lips, then slap some good rubber on and be done with it for about $600 total. Normally these would be around $900 after tax/shipping, and that's without tires. Add tires and balancing and you're looking at $1200-$1700 depending on the size, type and brand of tires. I basically got a steal from the junk yard and a little extra work on my part. I'm gonna do the same with paint; go get a $500 spray at Maako with extra clear coat, then bring it home to sand and wax the orange peel down to a nice mirror like finish. Rather than spending $3000 for basically the same thing. What I'm trying to say is, getting basic work done then DIY customizing it is the new way of working on cars and wheels don't fit into that other than finding used ones and refinishing/repainting them. A set of used $120 EV5's is way easier to get sanded and powder coated, or repainted, than a new set that you already spent $800/$900 on, that only comes in three colors and look like everyone else's. If aftermarket wheels wanna stay in the game they need to have more competitive prices. If my oem wheels look good its cheaper to just paint those and change the tires. That's just my opinion though, I don't wanna drop $3000 on a set of wheels and tires when I can get used ones for half the price or less and fix them up a bit.

[@HJ-sn5gt]

Thanks for a great video. I dig my OEM wheels so much that instead of hunting for that perfect new upgraded set, I had the curb rash resurfaced and powder coated them a fresh color (these are STI BBS wheels, so already pretty good). I guess the Wheel Restoration industry is also helping to diminish the newest Aftermarket Fresh Biz. As I drive around, I’m often looking at wheels on cars and see some cool wheels: Almost zero hub caps!

[@Kevin-hm2di]

MAYYYYYYBEEEE VW should just do a partnership with Rotiform :D

[@hunterdecesare1961]

I meeaannn. Yes,

[@KentHackett]

Used to be BBS on most VW back then lol

[@chrish9502]

As someone who has tried to get wheels recently (this year), It seems like the problem is not on the customer side. There is demand. I picked out my favorite wheels from 5 different big name companies, and these were my responses: 1. Placed order, wheel delivery date was pushed back a month. Then another, then another etc.. never came back in stock. 2. “Put your order in but we can’t guarantee you when this shipping container will get here or if you will get an allocation, demand is 2 months ahead of delivery” 3. Two companies were out of stock entirely, and website “in stock” dates just pushed further every day. Finally (took 6 months of this^) found a company out of CA that cuts the wheels there, instead of cutting overseas then shipping. Wheels were 19x10s not a crazy niche size either.

[@DetachedGarage]

Great video, Alex!

[@khelandhunraj8504]

F it , bring the wagon wheel back

[@tomster7574]

Why? First there’s just too many companies competing. Second they all make exactly the same thing. A few variations on the same theme. Would be nice if they had some actual variety instead of wooden waggon wheel variations. All I see you spoke wheels. I miss centrelines and Crager’s. You can get them but in very limited sizes.

[@dustydavis8829]

Well perfect reason to help convince the wife to let me finally purchase 🙏🏼. But to be honest I'd die inside with out aftermarket parts. I customize everything I have. As much as the boss let's me lol

[@lil_fullcab7653]

I get parts cause i tell mine the part isn’t working that good and itll better my gas mileage and blah blah, she supports me

[@libertyprime344]

Quick question do you need to by specific rims for half ton pick up trucks or could I throw what ever rim fits the bolt pattern? I want to put rotiform ccv-or’s on my lifted ram rebel and I’m not sure if I could.

[@jamesreeves4600]

Make a video on the Mitsubishi FTO, they can be imported now!

[@ProjectSun91]

Having an aftermarket rims and good performance tires along the way would make sense if you plan on bringing those sets primarily to head out for the Track Circuit, AutoX, Drift Events, Drag race, etc. while still keeping the stock rims for daily driving purposes or hell even winter usage like keeping the winter tires on for your stock rims and still keep your aftermarket rims with good performance tires for the summer. These are one of the examples that aftermarket rims do have their practical purposes aside from aesthetics and cost.

[@iiarsenalii9338]

Well i mean rims are very expensive and who is spending thousands of dollars on rims it’s ridiculous

[@TrayJayRecords]

get your money up young man

[@LandonWilks]

Wheels*

[@miriahmartin5344]

I did just because I had the money and wanted to make my car nice everyone isn’t me

[@zmohan69]

Lolol my drift spares are like 300-400 dollars each. Gotta pay to play.

[@iiarsenalii9338]

@@zmohan69 ok but more people would be able to play if it was more affordable.

[@HammerheadWOC]

Would love to see a price range selector on your website!!

[@michaelw6277]

I don’t think aftermarket wheels are dying.... I think we’re in a recession and the market is hilariously over-saturated.

[@platinum_g3511]

I remembered back in the day when American racing came out with the five star and hammer rims and boy we thought that was the shiznit. 😂

[@bonerracing6228]

They were! And the five star still looks great on certain vehicles But the best wheel design EVER to stand the test of time is the Centerline Auto Drag

[@bluestonemetallic7]

...oh yeah, beside American racing five star...I remember Fittipaldi Monolithic, that was an expensive set of five star wheels. And the AMG hammer wheels in late 80’s and early 90’s. It was awesome.

[@ernestod5533]

Wheels are more expensive than my car. No thanks

[@GrimmyplaysFortnite]

I have a 2014 lexus is250. I like my stock wheels if I do want aftermarket are VOLK TE37 a good option?

[@rc7fiddy]

I just want a set of ag customs but don’t have like 5 grand to spend

[@charleshawk6668]

Same thing with quality parts….dont see all the rare and cool jdm stuff much. I met the head guy at C-West. Asked why they stop making parts and he said “because of knock offs” Man I miss the 80’s and 90’s

[@Notfast86]

A lot of OEM wheels these days look real good even from the most basic cars...they got me thinking like hmm 👀

[@spysnipers2776]

They better not die cause in a few years when I get an r32 I better be able to get some sweet 2 peice brass and black wheels

[@ethanheitz4489]

Literally had no idea you guys were in my state. Super cool. Also can I just say that wheels are my favorite modification, they change the look of the car completely and set the tone for the style of the build. I love wheels. But it is true, I'm way too much of a broke college kid to scrape up the cash for anything better than my hyper silver VMR V710's I threw at my MKV. lol

[@andymairena3221]

Aftermarket wheels are expensive maybe that’s why they are dying

[@2KXMKR]

Insurance companies killed the modified scene here in the UK. If you mod your car you have to inform your insurance company whom will then hike your premium for... reasons... I guess? Many don't inform them but then run the risk of having an accident, the insurance company will come look over the car and if they find undeclared mods they will straight up refuse to support your claim, leaving you with a big lawsuit. And when I say "mods" I literally mean anything from aftermarket wheels or headlights to stickers. Someone I know had their insurance claim refused and then they were unable to find insurance after an accident because they put a sticker of a flower around their filler cap. And people still believe we live in a free country... So, what's the alternative? Simple; Finance a completely stock matte grey Golf R and be just like everybody else.

[@BSAY]

All I want for Christmas is a set of Rohana’s.

[@DR_Bloom86]

On top of everything covered I think another thing killing aftermarket wheels is that car makers are paying attention and putting better looking stock wheels. Now 20" from factory is the norm for anything above the base model.

[@aj6761]

As a large portion of commenters have already said, it's the cost. I've been looking at the VMR V803s for a while now and still can't bring myself to pay that much along with the cost of the tires.

[@ZamirPrimus]

5:19 not the the zoom chat notification noise

[@Blackielude91]

When will artisa put pictures on the website? I want some designs and specs to know if I should hold off on my wheel buy!

[@paulvicks1336]

1) Lightweight rims lessen rotational mass. Unfortunately almost all aftermarket rim manufacturers design for looks and not weight reduction 2) Car manufacturers make waaay better rims now 3) The people who patronized this young industry in the beginning are now older/successful, and buy cars that come with dope af rims

[@slightlyinsaneraf]

I'm wondering what Artisa is gonna make now. Will it be stupid expensive? Super Cheap? I really wanna see

[@WindwolfBlog]

What will advanced 3D printing manufacturing processes do to the market ? I would guess that 3D printing will become cheaper as the years go by. Could be a big factor.

[@K03sport]

My WRX already came stock with Enkei, and my GTI with Borbet. It's not like cars come with steelies...some do, but the majority come with an alloy wheel. Yes, a cast wheel, but an alloy wheel nonetheless. Plus, why buy aftermarket when an OE wheel from a different car make serves the same purpose...

[@TheMilkman04]

That intro hit home way too hard

[@charlierosenthal1889]

Honestly, one of the last thing on my mind right now are aftermarket ANYTHING for my car. Trying stay in my home and keeping food on the table. I was shopping for wheels before the pandemic and then everything went upside down. I am not the only one. Also, the new generation of drivers don’t give a damn about cool car things and performance.

[@javiergonzalez3047]

Hell most of them can't even afford cars. They use uber because they see no point in spending money on a car when they can buy Starbucks and hard drugs.

[@xXxUrbanNinjaxXx]

@@javiergonzalez3047 so true haha

[@mikelopez5214]

Don’t feel bad Alex, I’m 22 and I still listen to A Day To Remember

[@InfiniteCheeseCrates]

1. A lot of modern cars have nicer wheels. 2. The aftermarket wheel industry is just over-saturated with knock-offs and unknown brands (925 PAGES for an 86 Mazda RX7 Turbo on your site alone) 3. Car culture is different now due to a lack of interest, financial stability and, lack of fun budget friendly cars. 4. More and more people are leasing cars now and aren't allowed to modify their cars. 5. Modifying/repairing newer cars on your own isn't worth the effort with how complex they've become. 6. Finding unmolested tuner cars from the 80's 90's and early 2000's is extremely difficult or expensive. I bought my FC 10 years ago for $3k, ones in similar condition to when I bought it are now $12-18K

[@Chirdistheword]

Those days have not ended. I still play them.

[@lashanwhite67]

Just bought my first wheels from you guys

[@unity__3829]

Look at nascar, even without Rona, there are a fraction of spectators

[@pgtmr2713]

Go dope, and there is no hope... or something that might sound like that. ;-)

[@unity__3829]

@@pgtmr2713 mhmm, yeah

[@vel6979]

I had some aftermarket wheels and the back cracked so im going back to stock.

[@HexicanLS460L]

I'm going to buy some 3sdm 0.04 for my 08 Lexus LS 460 thx for advise

[@fullsendsurvival7804]

The fact you mention runescape... u best car channel. I dumped donut for you

[@chrissempek8296]

Thanks for the shout! :)

[@FitmentIndustries]

Hell yeah brotha! Let’s do something again soon! 🤙🏼

[@thewaywardgrape3838]

My car came with unique wheels. They can't go bigger without ruining the geometry of the car. They can't get lighter due to the weight of the car, the speed it'll do and it's usage. They're already large enough for a larger brake kit.

[@zachpenn5174]

Bro the rune scape thing hit me in the fills

[@federaldrift436]

Can you rate the cars from the new Travis Scott music video called franchise

[@joelsmith9433]

A day to remember!! Good choice. My all time favorite band 💜💜💜

[@__-ni1kz]

Konig making 15" lightweight hotness for us Honda boys now for cheap, aftermarket wheels are alive and well

[@autobez3132]

Because this days what we use to do to cars back than now are generic trim levels and people think they are in car scene 🚗 🚘

[@blacksheep-ch8ne]

What compared to the rpf1 weight and price in 4×100 17"×8

[@HardTrancid]

Our company sells tons, every day .... Lots of people still buying aftermarket alloys, the cost of a replica vs the cost of the "real thing" from the OE Manufacturer is sometimes hundreds of dollars. We're selling lots every day.

[@willwilliams2944]

OE Australian cars are different from USA mostly, you right boss!

[@giovanniburgazzi8931]

I KNOW THE ANSWER TO THIS ONE. IT’s BECAUSE THEY ARE TOO DAMN EXPENSIVE AND THE OEM WHEELS ARE GOOD LOOKING ENOUGH NOT TO SPEND $2,500-$8,000+ on wheels. IF THEY’RE SMART, AFTERMARKET WHEEL MANUFACTURERS WILL LOWER THEIR PRICES TO $500 or LESS PER WHEEL IF THEY WANT TO MOVE PRODUCT AND NOT GO BANKRUPT. THEY’LL STILL MAKE MONEY, JUST NOT AS MUCH AS THEY MADE BEFORE.

[@XxSniperFiendxX]

Supply and demand is basically what you said my good man but pretty much what you said is what they’ll have to do if they wanna move weight

[@HatsuneM1ku01]

You dont buy wheels for looks. And when you do aftermarket always looks better and have better widths and sizes .

[@HatsuneM1ku01]

The only thing stock does better are Chineseum flow formed wheels

[@bronxtaskforce01]

We all have our taste, style and money to spend on wheels or any other addition mods. This makes us all car enthusiasts enjoy the car scene each day. We all learn from being enthusiasts. Unfortunately, during this pandemic it's hard for many to spend money on wheels when jobs are laying off or furloughing workers and cannot pay bills. Besides, many of these companies prefer going bankrupt then selling wheels at a lower price.

[@AydinHuss]

I was confused af when i clicked this video and linus from linus tech tips started talking... lmao

[@Andrew-hh3ol]

Good , I already started paying for my hoop tie rims and tires $900 with Neo gen nittos

[@Angel-HC]

You're NEVER too old to use ADTR to drown out the world.

[@mikeoxlong2278]

Ffs why is the first minute of the video always a 100% accurate description of my life

[@michaelflentge6484]

Ugh...really was depressing to hear that, but I feel wiser for it. Question is what brands do focus strictly on aftermarket now?

[@dootdoot1867]

CNC machine centers have made these big aftermarket rim companies obsolete in aftermarket at their current size. They are now painted into a corner.

[@AZURE_ONE]

I have full Bandos armor with Dragon boots and a Saradomin 2h sword on RuneScape.

[@philthysportfishing7082]

God I haven’t seen Sam from vossen in years! His beard is still on point

[@tonyvannelli1920]

Here's a couple thoughts. First, people don't keep their cars as long anymore. Making a big investment in wheels when you may change out your vehicle in around 3 years doesn't make sense. Second, the wheels are too expensive for what the average person wants. I can pick up a used set of OEM wheels, spend $20 on paint and supplies, and in an afternoon end up with a set of wheels I like. That's opposed to the $2k set of wheels that are "made of tungsten and titanium alloy, with momentum ratios this and that, and linear blah, blah, blah blah..." It's like cell phones; I want a phone where I can text and make calls. I don't want to pay thousands of dollars for a phone that comes equipped with 50,000 apps. I don't care about all of that stuff. Aftermarket wheel companies need to come up with wheels that look good, will last a handful of years, and don't cost a fortune. And yes, I have been into cars for over 40 years, and have bought aftermarket wheels. If you're a company whose "cheapest" wheel will pick up satellite radio and is made of real meteoric platinum, and forged in the heart of a volcano, don't blame your buying public for not buying your wheels. I want a wheel that looks good, fits my car, and won't fold in half when I hit a pothole. That's it. I don't care if it is 1-piece, 2-piece, 3-piece, 4! I also don't want to put a set of wheel on my car that cost more than the purchase price of the car itself. But that's just my opinion.

[@joseluismaldonado4577]

I can never find coilovers for my 2006 suzuki aerio from u guys

[@crismejeli2082]

3:34 I actually now know this💀 I'm a senior in high school

[@joejung7401]

It’s always about the money. Hiyashi racing 3 piece mesh cost me $750 with tires sure they were 16”. SSR bang Vec chrome with gold bolts and magnetic center locks cost $1600. Now its $5000 or higher for HRE 3 piece. Who can afford this stuff not kids or young adults who are mostly into this. Sure u have $750 junk even rotoform is over a G

[@k9feces]

I was looking and aftermarket wheels for my truck and didn’t see any that I liked more than my factory wheels

[@marcoconuts]

To be honest I love my stock wheels on the wrx they look so pretty by themselves but I want after market wheels just to have them 😂

[@AlejandroPirchi]

I guess this explains why my Tiida (Versa in the US) comes with Enkeis from the factory 😂

[@calebb9593]

What company manufactures wheels for big JDM companies? I always see the virgo symbol on those wheels, typically Toyota’s and Nissans and Hyundai’s

[@Casual_OP]

I love your content always, but I clicked so fast when I saw that classic runescape clip.

[@miguelcastaneda7236]

if you mean those toy hot wheel rims for 20 seris rubber those are making reapair shops rich welding and straighting rims and replaceing damaged suspension pieces

[@bangarng]

As much as I love a good three piece wheel, I've never grasped spending 5k+ on something that's 2 inches from the ground, curb, girlfriend, potholes. Heck, even with my new AG 590's I drive the car like it's rolling on glass now.

[@papavon6244]

Also, what was the name of the beat playing in the background?

[@gregconley2563]

It’s in the description brother ✊🏿

[@papavon6244]

@@gregconley2563 thanks bro. I was wondering why no one in the comments asked lol

[@elillitas9294]

Day 16 of asking for a "So you want a CRV" Jesus christ I had a heart attack when I read the title

[@tarunmasimukku6784]

What are the wheels at 8:03?

[@dekaonderr]

i saw that stay ill meet in the beginning

[@ironreed2654]

"Now that my friends have started a wheel company, let me explain why its a bad idea"