You Are Not Selling A Commodity, You Just Lack Imagination

[@larrynguyen85]

This video was incredible. What you explained so lucidly and succinctly in six minutes is what my studio has tried many hours to explain to others and our clients. Value is malleable and perceived, and if you're not doing enough to create a greater perceived value - either through tangible offerings, emotional, imaginative storytelling, or ideally *both* - you are commoditizing your brand. Periodt.

[@thefutur]

Thank you Larry! Hope this helps to get teams aligned.

[@markathlete]

Thank you Chris for showing what's possible. Unique has no competition.

[@phillipdestruge]

This was gold! It coming down to imagination which is the differentiator and find who to market it to 5:13

[@ellykapyela6543]

Wow.. I'm in Tanzania 🇹🇿 now, I'll implement this and come back with the results

[@srinivasnahak3473]

Every video of yours feels like a book in itself.

[@CREATIVECOMM.]

Chris thank you for always giving out great content. I'm in Nigeria ad consumes your contents alot. I love you sir

[@kaota6975]

Nigerian too. The day I found his channel, my mindset changed too. Became more confident, upskilled myself immediately and raised my charges, guess what, people pays.

[@thefutur]

You are very welcome

[@digimuz01]

Charge for value, and you'll double your price every time you get a new client. Provided you fulfill your own promise of the result.

[@sbroccoli3942]

I really like this channel and the content you give out. I just wanted to tell you that I’m in construction (kitchens, bathrooms, and custom woodworking) and it is just me. I’m able to apply these suggestions and tips to my line of work and it’s very helpful! So you reach all sorts of people not just design:) thanks

[@thefutur]

Thank you for sharing. I'm noticing that more people in construction, plumbing, tile are watching the channel. I think this is super cool!

[@JonWayes]

@@thefutur Professional entertainers too 😉

[@MaxiZee]

@@JonWayes yepppp

[@thebrave4974]

Put this video as intro to a course with some epic music and mysterious cuts and flashs, I guarantee any course will be sold easily, Thanks for giving us this for FREE

[@thefutur]

Good idea!

[@futuristicadvertising]

So true. How do you sell a $.10 can of sugar water for a $1. We call it a Pepsi. We apply creativity and positioning and connect it to peoples lives in emotionally engaging ways.

[@thefutur]

that's the way!

[@nikhild9918]

Liking the video even before I'm 3 seconds in, that's how sure I'm this is gonna be good!

[@thefutur]

Thank you

[@JorisTillmans]

Your timing is super on point

[@thamayimaodza2148]

Chris, these are exciting ideas. Thank you very much. 😊

This is a great opportunity for me as I focus on developing my personal brand this year. I am determined not to settle for mediocrity or blend in with the crowd. I am constantly working on improving myself and setting myself apart from others through my actions and efforts every day. Thank you Chris & The Futur Team.

[@roguemarineadvisors]

Fire Edit! Exceptional Message.

[@HouseOfCalisthenics]

Commodity+imagination leads to being differentiated, thanks Chris 🔥

[@thefutur]

My pleasure!

[@Ciuin_Sam]

Interesting, and I can see where adding something substantial can increase its monetary value (I do prefer the "more for more" approach with clients over discounting and picking apart). However, I see too many middle-men run with this idea and try to staple on unnecessary or "empty" value to inflate something's worth, trying to add their worthless 'signature'. Seems to be an idea that is ripe for exploitation, but we have to do a good job of explaining the real added value.

[@سمندر]

😱😱😱😱 you really nailed it

[@reyrperez6806]

Life-changing! thank you Chris!💯💯💯

[@tahero9089]

What a great video 👌 Recently started watching your videos. Truly inspiring keeping up the amazing work. This idea and the book on "How to begin" Will work great together.

[@ClassicMovieShow]

As a former management consultant from a global premier org I can attest to a lot of these points :)

[@nccreativedesign]

It was so amazing to meet you at Adobe MAX 2022!! I hope to see you again next year!!🤗💖

[@thefutur]

count on it.

[@kevinyazzie17]

Believe in yourself!

[@Destroyyyer]

and how do you differentiate as a web developer who just stared? go into a niche or are there other ways?

[@thefutur]

it's your problem to solve.

[@princeosaro25]

This was fantastic

[@PhotiniByDesign]

That was brilliant Chris 🔥

[@thefutur]

Glad to hear

[@snoopycharlie8718]

Where can we get that hat/ shirt??? 🤓

[@alexhartan]

Brilliant video 👏

[@thefutur]

Thank you! 👍

[@classicradio]

some good points here

[@Metal-Spark]

I always struggle applying this kind of logic to the services creatives provide. Maybe that's just a sign of my lack of imagination, but I've seen a ton of videos like this and I think it's telling that they always use metaphors as their examples rather than tales of an actual web developer, designer, artist etc who applied the same logic and got the same results.

[@horus8296]

Hey Chris, do you agree with "being unbenchmarkable" (cf. Hormozi) ?

[@thefutur]

remind me again of what that concept is

[@stephenbozzone1116]

What does it say on your shirt?

[@thefutur]

God is a designer. Godisadesigner.Com

[@1dekar07]

Guys what brand of glasses does he wear?

[@LucianoDevoto]

GOLD

[@thelittlechannelofcalm]

Ok, I'm selling my services on Fiverr - how can I implement this lesson?

[@thefutur]

what do you sell? it will require some creativity on your part.

[@thelittlechannelofcalm]

@@thefutur I'm creating stock footage music videos for my clients.

[@undecidedusername9191]

I would spend time working out how to differentiate yourself. I would also work away from Fiverr. The idea of Fiverr it's for a customer to come on to the platform and find something generally starting at $5. You put yourself at the disadvantage of having to fight away from that $5. Get some friends and family together ask them the question of what makes you different and then if possible get some people who don't even know you and ask them the same questions. Find those overlaps from the two groups and focus on promoting those differentiating qualities that you have. You have value, you have to pull it out and put it in the front of your business and showcase it.

[@thelittlechannelofcalm]

@@undecidedusername9191 Thank you so much, this is a great idea. I will see what can be done about it. Thank you.

[@undecidedusername9191]

@@thelittlechannelofcalm I know I'm just one random person on youtube, but let me reassure you that this works. After just watching some of his shorts I picked up just a little bit of the knowledge to raise my value. About 1 month later I was able to sell a 15-18k job for $40,000! And the customer is very happy with the job done.

[@horoshuhin]

Chris has been doing some chin-ups;) Looking great. and as always, a great video of distilled wisdom.

[@thefutur]

working on that 50 year old beach body. ;)

[@SiXiS4]

so how on earth would u stand out charging more making logos

[@memyself9187]

Hey I've been binge watching your videos can you make a video on how we can hire talented people or skilled people and we sell those services for hire price to customers? Or maybe I don't hire and just do freelance stuff? I have commented so many times on your videos you've never reply to any of them don't do same with us😡😡😅 much love

[@kaushal8589]

The reason for my dislike on this video was not the content, but the amount of cuts and increased pace of speech. My purpose on this channel is education, not entertainment.

[@Renatofsa355]

The lettuce still is a commodity. You just added or modified the product. Increases your COGS. Basically, is not the same product.

[@thefutur]

If you say so.

[@Inspirando_Motivacao]

🤔🤔🤔 OK

[@Nodsaibot]

woah disney stock is under $100 thats low

[@Inspirando_Motivacao]

🙂 OK ! EXPERT BOY 🙂👍

[@johantchassem1553]

Video full of Do

[@imrankhansamir4901]

Little bit of branding and a lot of imagination

[@thefutur]

the key is imagination

[@UnnatiMineshDakoria]

I didnt understand a thing!

[@АленаВзорова]

Продавай-продавай-продавай - все, что нужно знать об этом парне. Задолбали со своим капитализмом.

[@seniorito5309]

Can you give more specific example in design industry NOT a lettuce. duh!?

[@thefutur]

which part of the design industry do you work?

[@memyself9187]

Hey I've been binge watching your videos can you make a video on how we can hire talented people or skilled people and we sell those services for hire price to customers? Or maybe I don't hire and just do freelance stuff? I have commented so many times on your videos you've never reply to any of them don't do same with us😡😡😅 much love

[@memyself9187]

Hey I've been binge watching your videos can you make a video on how we can hire talented people or skilled people and we sell those services for hire price to customers? Or maybe I don't hire and just do freelance stuff? I have commented so many times on your videos you've never reply to any of them don't do same with us😡😡😅 much love

[@memyself9187]

Hey I've been binge watching your videos can you make a video on how we can hire talented people or skilled people and we sell those services for hire price to customers? Or maybe I don't hire and just do freelance stuff? I have commented so many times on your videos you've never reply to any of them don't do same with us😡😡😅 much love

[@memyself9187]

Hey I've been binge watching your videos can you make a video on how we can hire talented people or skilled people and we sell those services for hire price to customers? Or maybe I don't hire and just do freelance stuff? I have commented so many times on your videos you've never reply to any of them don't do same with us😡😡😅 much love

[@thefutur]

there's a tip in here on how to hire: kzbin.info/www/bejne/pWmslXd7f96gZ7c