10x Your Product! Lessons on Building Amazing Products from ('Alchemist') Rory Sutherland

Eleven lessons on how to build 10x products from Author, Marketing guru, 'Alchemist' and former-CMO of Ogilvy, Rory Sutherland.
Rory Sutherland's insights and unique perspectives into the human psyche and how to build compelling products has really shaped the way I think and approach building products.
With so much wisdom, I thought I'd compile a number of the brilliant lessons he has so freely shared on what makes great products so compelling.
I hope this video shapes the way you approach product as much as it has for me!
(This video contains clips from Rory's talks and interviews where he shares his brilliant insights into the secrets to building amazing products. Links to the full videos below - I highly encourage watching them!)
FULL VIDEO LINKS
- DOAC Interview: • The Marketing Secrets ...
- Ted Talk: • Rory Sutherland: Persp...
- Mad Fest: • Live MAD//Masterclass ...
📓 Alchemy by Rory Sutherland: www.harpercollins.com/product...
REFERENCES
👥 User Interview Guide: www.antmurphy.me/newsletter/a...
📝 Product Strategy Template: www.productpathways.com/blog/...
📺 Applying Fogg Behvioural Model to Product: • ❌ DON'T Copy Your Comp...
📉 BJ Fogg Behavior Model: behaviormodel.org/
💡 Diffusions of Innovators: en.wikipedia.org/wiki/Diffusi...
MORE PRODUCT PATHWAYS
👩‍💻 Learn how to build more successful products through deep dives into topics like Product Strategy and Stakeholder Management - www.productpathways.com/
🗞️ Subscribe to my newsletter for regular posts on product, business and leadership - www.antmurphy.me/newsletter
TIMESTAMPS
[00:00] Coming Up
[00:08] Introduction
[01:15] Lesson 1: Psychological Solutions over Technical Solutions
[02:45] Lesson 2: Where 10x Moonshots are Found
[06:53] Lesson 3: The Power of Framing the RIGHT Problem
[10:57] Lesson 4: The 'IKEA' Effect
[16:01] Lesson 5: 'Edge Effects'
[18:49] Lesson 6: Explore/Exploit
[27:47] Lesson 7: Reason Backwards, NOT Forward
[32:56] Lesson 8: How NEW Products are Adopted (Social Copying & Habits)
[40:05] Lesson 9: Optimise the Bottom of the Funnel FIRST
[45:15] Lesson 10: Perceptual Value = VALUE
[51:08] Lesson 11: Not Everything can be Measured
[55:47] Final words from Rory Sutherland

[@IndianDresses]

Great

[@daneilpatro2776]

great videi.

[@productpathways]

Thanks 🙏

[@QuelOhmCeGoerg]

Congrats to KZbin algorithm that brought me here - this is a great video for Product design & management. Huge fan !

[@productpathways]

Thanks 🙏 glad you liked it and thanks KZbin algorithm! More to come!

[@zaferabdulrahman6988]

Rory Sutherland is a walking gold mine!

[@productpathways]

Absolutely agree 🙌 I could listen to him for hours! (also helps he's hilarious 😆)

[@JoeTannorella]

Great video! Love this format, and awesome choice with Rory Sutherland.

[@productpathways]

Thanks Joe! 🙏 Glad you liked the format - it seems to be a hit so I'll do more in the future :) Yep Rory Sutherland is amazing! I love the way he thinks.

[@MrTommyrite]

This format was annoying for me. I'll check back another time to see if I can stand it later.

[@productpathways]

Appreciate the feedback Tommy. Would love to know what parts made it annoying so I can avoid it in future videos?

[@MrTommyrite]

I was expecting an interview. An interaction between 2 people. The interviews you edited, I saw already.

[@noneof5892]

Tommy. When in the title where he said it was an interview😂😂😂. No1cares if u think it’s annoying for u bc u expected something else. 🧠 rot