6 Steps To Use Brand Storytelling [In Your Marketing Strategy]

[@lelanidias7957]

Excellent, six stars for all your content!! Thank you so much :)))

[@BrandMasterAcademy]

Wow, thank you!

[@itsmatic_zupan]

Should we start the story with something like: This is nick... he always knew he was different he just didn't know how... Is that the kind of beginning you want or whats the play here. Amazing video either way thank you a lot.!!

[@deborahrose648]

Understand your target audience What do they want to achieve Understand the challenges that they uncover on their journey to success What keeps them up at night What is the emotion that they feel Illuminate the two roads, the road to failure what does that look, the road to success, what does success look like and how does it make them feel Use this raw material to write the story.

[@BrandMasterAcademy]

Nice

[@thebrandfather.]

Thank you Stephen for relentlessly sharing your insight. your content has been helpful in helping me to crystalize my ideas/ understanding of branding and strategy. I'll like to know if there is a difference between persona, target audience, brand audience, customer profile, community, customer segmentation, and if there is what are the clear distinction and where or when do they apply.

[@BrandMasterAcademy]

You’re welcome 😀 there are some subtle nuances between some while others are used interchangeably. I cover target market analysis in detail in BMS. I may be able to do a video on YT in the future 👍

[@thebrandfather.]

Brand Master Academy Thanks again Stephen.

[@peachtransport3102]

Love all your videos! Will try and use to develop and grow my business. Thanks! P.s. your book placement on your book stand behind you is odd ;)

[@BrandMasterAcademy]

Happy you like the content over the book placement 😁

[@user-gk1jv4sb1o]

After creating such story , when & how can we communicate it to our audiences / customers ? Is it effective to advertise the story in a video format , on media or tv ?

[@BrandMasterAcademy]

Video format is great if you can pull it off. Remember, you don’t need to produce a big budget blockbuster. You can tell a micro story in a simple social post

[@kenneth6102]

Disney writers should watch this before writing their stories. LOL

[@BrandMasterAcademy]

Nice 🙏🙏

[@BrandtastikPromos]

Did you intend to skip step 5? You went from 4 to 6 and the title is 6 steps. Good info though.

[@BrandMasterAcademy]

There are actually 6 steps in there... I jumped 5 and did 6 & 7 for some reason (An error on production but you cant alter KZbin videos ... But all 6 are in there :)