I Reverse Engineered the Perfect Business

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@trekgreenwood6743]

It’s crazy to think most entrepreneurs be selling this information for tens even hundreds of thousands of dollars, and here’s Alex giving it out for free. 🐐

[@ciftcierdinc]

fr! amazing value

[@jimba6486]

That is because they get rich by selling shovels. Hormozi already got his gold

[@des-cc3dd]

free? he earns money off this

[@Ant-jh3tn]

​@des-cc3dd Exactly, and his books. Nothing is free in this world, nothing!

[@GodswillAkharia]

​@@des-cc3ddWell if you're referring to KZbin revenue, then remember that that's a tiny fraction of what he would have made of he sells the information to everyone who watches individually. Give the man his accolades will you?

[@TheBrettWay]

Business schools across the world are shaking rn..

[@tehzybautri8054]

My two favourite businesses gurus ❤❤❤

[@lauritzdavidjr3454]

"All the wealth that you want in your entire life is on the other side of a few hard conversations." - Alex Hormozi That hits in the heart.

[@leedsdrumacademy]

​@_AIexHormoziWatssappAboveYou lie! 🤡

[@honestlife1498]

This is the type of long form ultra high value content Alex is best at. Thank you!

[@stanwilson7040]

Thanks to Hormozi's AMAZINF MARKETING SECRETS I am already worth 2 million $ aiming for $100 000 000

[@DuckyDee]

Haven’t even started it yet, but when I see the board I know it’s a banger baby

[@ddfelder2]

We all know Alex provides high level value but can we shout out the editor too? 😂 great job 👏🏾

[@lucaswilliams1160]

I love the old style, long-form content blended with the new-style editing. It’s like the best of both. Thanks Alex

[@tqcmod279]

Now we just need to see the ZRT44H price also move in the same direction as these charts. Up. Very Up.

[@abrahamekewedaye2774]

This could EASILY worth 10 times more than some MBA programmes out there. And it is unreal how such wealth of business knowledge could be distilled into a video...for FREE. Damn it. I will review this video 10 times or as many times it takes to internalise every single line of info here. I don't even have a business yet, but with this at the back of my hand, I will be dangerous!

[@hastyquickbeam]

I'm 11 minutes in and the high level of value is ridiculous. I'm so impressed.

[@moneycessity]

Agreed! I am saving this video for when my business gets to that 1 million mark! Good luck ya'll!

[@michellecelesteNW]

I hate to say this but I learned more in this one hour video in business than I did in 2 of my business classes at college. THANK YOU

[@FromInfinityTV]

College is an outdated model of education

[@mirceaancuta7863]

Agree; this is entrepreneurship; MBAs start from: you have a business; here is how to manage it, optimize it etc. Alex is amazing!.

[@teveridge]

I concur. College gives you plenty of knowledge to work for someone else, but not to run your own business.

[@currently9143]

What do you even learn about business in college?

[@dannykalman]

Same

[@ejazbinhendinyc]

Value Acceleration Method 01:56 3 Variables That Matter 02:58 1) Leadership Team In Place Running Day To Day 13:02 2) Marketing Without The Face Of The Founder 16:03 3) Delivery Without The Face Of The Founder 19:53 4) Multiple Reliable Acquisition Channels 28:34 5) Reliable Recurring Revenue 37:22 6) Diverse Customer Base 41:14 7) Automated Metric Tracking 48:26 8) High Cash, Profitable, Growing 55:41 9) Audit Ready Financials 59:32 10) 5MM+ in EBITDA

[@hopsmax2827]

thanks

[@josemariadearaujofilho7635]

You're a great person! Someone is going to get seriously famous from producing Hormozi video summaries!

[@lopez316a]

Sat here and made more notes from this than both the courses from your books combined. More of this type of content please!! And thank you hormozi for being the invisible mentor to many ✊

[@AlexHormozi]

If you don't have a business to apply the framework to, watch this to learn the pre-requisite skills to build one: kzbin.info/www/bejne/hJmbgJZtereXf7c

[@kartikgoel9870]

Thanks a lot sir 🙏🙏

[@Aedonius]

I have a reselling business where I flip items on eBay. Having trouble figuring out how to apply these principles to that.

[@afshinzandi8776]

That is exactly what I was looking for. You are a legend in this field.

[@dumitrulunga7336]

this fella thought of an excuse and removed it, grandmaster mozi !!!

[@princekjtheartist]

thats not a business, that's a hustle. However, hiring people seems to be your next step. Market researcher for best products to buy and sell, a flip team that updates the products for you, a manager to keep inventory and track revenue, etc@@Aedonius

[@Alexa1995ns]

This is the best kind of content you are putting out Alex. Love the stickers and printed photos. Really makes it different

[@ZainHarduwar]

I've watched most of Alex's videos and this one of his best. Certainly the most underrated. Keep up the awesome work!!

[@davidsjelin1739]

Guys, honestly was of my favorite videos you have ever done, the info, the flow, the entertainment, well done 💪💪💪

[@alekseybenitez7453]

As a CPA (Ph), I appreciate Alex mentioning audit-ready financials. Business owners usually smaller ones do not take their financials seriously. That's why they hire inexperienced bookkeepers from developing countries instead of experienced accountants who can tell them their story in numbers

[@ryonlyon]

I've watched a lot of marketing/business videos over the years and this was one of the most simple, effective, original intros...I was intrigued, and hooked, yet could easily understand the concept within 10 seconds. It's one of the things I like about Alexs' videos - they get to the point fast. Rock n roll....

[@wolfofdubai]

How to describe Alex Hormozi? An absolute spectacular BUSINESS PHILOSOPHER

[@ciftcierdinc]

this.

[@culfidant4851]

100% agreed

[@ChrisBrowne92]

Haven’t been tuning into much content from you lately cuz I have had focus elsewhere. But I feel this is definitely your best work. Cumulated all your best info in one video. Masterclass 🙏🏻🔥💧

[@beybladeknights1223]

Sickest business content out there. Just finished $100M leads as an audiobook and start reading the hard cover now. Exited🎉

[@justinphipps7396]

Yay, a longer video! Been a while, but I love these the best. One day I’m gonna work with you @Alex!

[@samcortes9]

Best learning experience man great stuff Way better to consume For a moment, your videos were almost same most of the times and it was tough for my brain to catch up with information you’re giving away even though it was ultra valuable. It was not entertaining but this one banger practice is more. We would love to see more videos like this.

[@soscreativity]

From the heartfelt appreciation for the depth of knowledge shared to the recognition of the skilled editing and presentation, it's evident that Alex's content resonates deeply with his audience. This isn't just business advice; it's a roadmap to success and a source of inspiration for many aspiring entrepreneurs. Kudos to Alex for his generosity and commitment to empowering others on their entrepreneurial journey.

[@janosaudron9367]

Thank you Alex for your genuine content, selling nothing but helping everyone with their businesses!

[@stellarnorth206]

Nothing is free. He buys businesses doing over a mil in profit. He sells strategies to get businesses to that level so you become a target market customer for his company to take equity in. Not saying that it’s wrong - it’s brilliant for creating new customers, but there is nothing genuine and free, it’s all done in an effort to make money and grow his company.

[@janosaudron9367]

@@stellarnorth206 I'm well aware of this fact that Alex get's his benefits from doing so, but for many it's really good advice, other sources charge a sh*t load of money for which still helps them to achieve better than yesterday if they muster up the power to turn new ideas into action.

[@MrBubbyG_Official]

He doesn't sell nothing, I just bought his books. He made a point to not say he has nothing to sell anymore because he does.

[@rohitashwapratapsingh142]

get a life@@stellarnorth206

[@iamskaars]

​@@stellarnorth206for most people it is free! Not everyone get to that level to become his clients nor necessarily selling to him if they reach that level. So yea technically he is providing value for free but I see your point and yes there is nothing wrong with being compensated. Especially if you add a godly amount of value to millions of people!

[@zacksizov7563]

Love this video, going to keep coming back to watch more. Thanks again Alex! You do wonders for the biz community.

[@donavanmarechal]

I discovered you a few days ago and you are such a huge inspiration for me to finally start as an entrepreneur. The legacy that I'm about the build for my son. Thank you so much for everything🙏🙏

[@emotionalignition]

Diligently taking notes, filling in the gaps in my business and refining what I do have based on this. Amazing video Alex, thanks a lot 👍💥👊💪

[@LeoLevene]

You share a ton of information and we really value that! Appreciate the time and effort you have put into this. This is my favourite!

[@playzya765]

You are one of the most sophisticated and brilliant KZbinr/content creator I watch, and 1million percent the very best in finance. I appreciate all of your content thank you for ZRT44H much love from Chicago

[@Hermon_nz]

Insane video fam! Love watching these long form content, and the value, crazy good. Thanks!

[@thechrisbaden]

🤣🤣🤣 This is the best video ever. The "Mozi-Lisa" is gold!!! Of course the content is on point as usual. The breakdown of a quality Operator hit me the hardest. Talking through the roles and titles of a company was really useful as well.

[@lukedelmonte7450]

Super grateful for all the value you provide for entrepreneurs/business owners. You’re helping people like me more than you know man, thank you.

[@user-vg6rh7lw8i]

This is so good, thanks for the video!

[@Betterboundariesnowteensupport]

What I like about how you share is its like a story. Their are metaphors and you include us visual learners. The Mona lisa makes it sticky and memorable. Alex your educational and informative and I'm now going to watch as many as I can of both yours and Leila s content. Thank you for making it a pleasure to watch.

[@JakeWoken]

Every good marketer is a good story teller ; )

[@caredfor391]

Yep before you can practice it you have to go through it. And I appreciate learning this as I build my business.

[@chadfox4097]

Thank you Alex, So glad I found you. You’ve helped me more than I can ever tell you.

[@imdaniellight]

This editing is INSANE. Clicked to save it for tomorrow morning but this is too addicting! Love the music choices too!

[@ericbpreston]

Alex, I comment less than I should (Been following since your pre-youtube days) but this is the single best video you've ever made IMO. Thank you.

[@kennethjensen7264]

Very very very valuable video 🙏 Have been waiting for this type of content for years 😃 Thanks Alex 💪

[@geromeinocencio]

dang! Another video worthy of taking down notes at and applying to an operating business! You always rock, Alex! Thanks for this!

[@DM_YTAlexhormozi-on_Tele_gram]

*ℜ𝔢ä𝔠𝔥 0𝔲𝔱*

[@ethanborup]

Loving the the handheld second angle! Keeping it interesting to watch👍

[@JerremyNewsomeEnrichesLives]

LEVELED UP THAT EDITING GAME!!! WELL DONE!!! Great content :-)

[@SHANONisRegenerate]

Dude i get value from you everytime. Youve really stepped up your game

[@DavidPerez-yt]

Amazing content as always alex, always a huge help

[@alfredmanzano680]

Thank you Alex, this was incredible. The mozi liza was an excellent visual tool for this lol

[@dry777]

To me, the foundational answer to this is create a product or software based business with a product so good customers have to have it and tell others about it. Great vid!

[@optimusprime699]

This is the best video I have seeno n business, and I have been watching these types of videos on KZbin for over ten years!

[@alexthompson9403]

Loved the video format and the hands on object illustrations.

[@kingmikeyshortz]

Thanks for your inspiration! Hope i learned enough from your vids to launch my supplement line!

[@jonathangovan3890]

YES! More whiteboard/pad videos like this please! Love the long form content also 🎉

[@tarikforeman4900]

Phenomenal lecture Alex! You may have just changed my life and The life of my family forever. Thank you!

[@ciftcierdinc]

Another gem 💎 saved in my to do list to make time and learn :)

[@stachowi]

your content just keeps getting better... i've been following you since 30k followers.

[@JohannBerby]

As always, GOLDEN NUGGETS PHILOSOPHY. Your tips always help me so much ! Thanks

[@atilimkolukisa]

The value Alex provided for me and my business is priceless…! and it is for free…! I want to do the same for other people when I can. Thanks Alex, top quality content as always.🙏🔥👏

[@MarkLangner34]

Alex is the man. My business is trucking and transportation , i find a lot of useful information in his videos .

[@dandimit8463]

Great info and great production value. We appreciate your hard work.

[@saraendestad4945]

omg, exactly what I needed - also love this format!

[@jacentwamala]

Love that you’re barefoot living your best life. 🎉great content as usual

[@Jonesrful]

Content is getting wildly good, man.

[@action_man389]

39:35 Alex's drawing skills are the gift that keeps on giving

[@EnrichedExistence]

Now this is next level useful education! Very good job, you are getting better and better every day

[@jonathangroschel5841]

Love this type of content Alex!!!

[@heathmclaughlin1258]

Very succinct, concrete, and on target. Smart guy who learned well from his mistakes. Fresh take on real world business advice! 🔥

[@mrcracked8286]

OMG ZRT44H !!! Dude seriously what a awesome video can appreciate how much work went into this quality quality quality much love from Australia

[@bardofart5893]

Thanks for sharing these gems! You are really setting the roadmap for my future plans. I hope to someday go to you for help once I hit $1M a year. Keep shining Alex Hormozi ☀️

[@AlanBarrettVideos]

This is G O L D ! Breaking it down like this to achieve the big picture.

[@mjed1654]

Love the long form, thanks man!

[@worldclassrealtors]

So much needed thanks Alex 👍

[@rosalinasantos3078]

I love the visual explanations with the blocks and the fishes

[@Mikeyninja]

Best content creator of all time 🐐 this is so valuable

[@shahmohammedjawadtashfiq1692]

I love these long form videos. They are full of valuable knowledge.

[@barbarosozturk]

Phenomenal content as usual, Alex!

[@DrLindseyM]

This video style was great! Love the legos and the fish!!! 🐠

[@Krissie5066]

Thank you so much for this. This is amazing content.

[@MosesStoneTV]

Great Insights Alex!

[@calebpullman741]

I'm 30 seconds in, but great hook! Can definitely see an improvement in production, first Business youtuber to hit 100 million subs?

[@marckuhnmak]

Fire content as always! Thanks Alex🔥

[@kandels3195]

Alex you are the best. Listening to your audience „you like this longer format content?“ „yes, we do“ „okay, here you go“ .. And voila, this is most valuable content you are creating. Maybe not for TOF, they need the shorts etc. but MOF and BOF get the most out of these long form explanations. Cudos to you

[@MMori-bp9eu]

Great information Alex! Im inspired to start a business.

[@reesequeen]

One of my favorite videos so far. The Mozilisa is what takes a business owner from a freshman level business to playing at JV/Varsity. I took away that I need to track, track, and then track more. Rather than shooting from the hip.

[@AKSHAY-zg4me]

Thank you Alex

[@Valid.4l]

Thank you for teach me and many others

[@escueladeartesemocionales]

This is amazing, you're awesome. Keep on rockin

[@mitchell9169]

I usually listen to these while working out but actually watched the video on this one. For the longest time I thought Alex was saying "No silver bullets, many golden babies". This now makes so much sense

[@JBuckenmeyer]

Great vídeo, Alex. Even some good advice for basic stuff.

[@dineshd8519]

LOVED THE CONTENT. THANK YOU

[@chynaaids1385]

Insane amount of game given here. Thank you Alex.

[@wealthsuccessltd]

another video full of value from Mr. Hormozi. Seems like this content only gets better

[@LennefalkStudios]

Insanely valuable content here, thanks a lot for sharing! 🔥💪

[@AppsByCamie]

I can already tell, this video is going to be fire!!! 🔥

[@dieterlesch]

Always loved the whiteboard videos!!!

[@hppnutrition]

Back with the whiteboard in a long form content ! YAY ! So excited !

[@solomonmarshall6701]

Great advice, Alex The tips were so relevant that I literally took out a notebook and started studying.

[@W1llbam]

Thank you very much for this quality advice!

[@officialcharleswisdom]

Wow, this new thing you're doing, is so worth it. Feels like a Movie

[@mattpiccirillo5697]

Hahaha the MOZI Lisa 😂😂

[@janosaudron9367]

lol that's a good one!

[@daily23]

Awesome value Alex! Thanks so much. You talked about 10 of the 24 puzzle pieces - will you make a video about the other 14 pieces too?

[@diogobsoares]

Dude, I'm only 10 seconds into the video and I'm already rolling. This guy is the goat.