81 Minutes of Money Making Advice You Needed to Know Yesterday

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@DARISZONEILL]

Who’s ready to become the most wealthiest man in their bloodline

[@tomatosauce605]

Start with your English skills first. Most wealthiest is incorrect and brain dead.

[@Lover-ur4te]

Exactly.

[@ArticulateArena]

In game?

[@tffgroup1757]

Yessiirrr🎉

[@siobhanrennie9542]

💯

[@SahilSingh-rn6rz]

Alex genuinely comes up with the most useful video ever

[@Ynkno]

100k views!!!!!!

[@philipthompson9250]

Knife in Spanish

[@matthewvanderveer8812]

First question he literally suggested you can make 100m off a nail salon or lawn mowing business… that’s garbage.

[@daboy1246]

*videos*

[@PlantbasedRunners]

Really?

[@LiamOttley]

Thanks for having us Alex! Was an honor 💪🏼

[@YouTubeOrganicMarketing]

Good stuff

[@gsantee]

21:23 I think another important meta-skill to Alex's list (write, read, speak, math) is learning how to: Actively Listen. Too many people "hear" what they expect to be said and often miss the specifics of clear instructions because they lack the skill of listening with 100% comprehension. Can't be overstated Alex's punish vs reward lesson!

[@dstmessenger5803]

dale carnagie!

[@greenmountainhippy9536]

I completely agree! I'm currently working on listening. I have noticed how much I was listening to answer or one up the person I was supposed to be listening to. When you listen you can then learn!

[@WESimmonsII]

I think the Metaskill there is actually communication, and you chunk it down to its parts: writing, speaking, listening, etc.

[@PlantbasedRunners]

No...we know bs when we hear it Alex Hormozi Exposed ‼️‼️🤭 Actually you're not far wrong when you run the math on this as you would have to source 125 clients (in one calendar month) at $2,000 per client and so for most businesses doing daily routine business, they couldn't easily fit in 125 additional clients which is around 4 clients at $2,000 per day. So unless the business was somehow able to scale the workload capacity 😅😅😅 (yeah right unlikely for most possibly) then no it will not work. If the supplier/business has a good reputation they likely won't need your services. If the supplier/business has poor reputation, refunds and negative feedback but possibly plenty of scale potential. So yeah.... it's much more nuanced. You would also have to negotiate a 40% cut of the profit on a $ 2,000 procedure. I think Alex Hormozi needs to explain how to find such an incredible business owner to accept this offer 😂😂😂

[@jamesindigo5767]

Wrong. Re-analyze.

[@SebastianKroger-dq3it]

56:20 You always come up with those quotes when I need it the most to get back on track. Just.. thank you for all you do. Stay healthy and hungry, to everyone here

[@dab4539]

Started my lawn care and landscaping business last fall and currently have 61 mowing clients. It is a great way to make money if you do not mind the work.

[@idunusegoogleplus]

How much do you make?

[@dab4539]

@@idunusegoogleplus made 70k this year will be close to 100k next year.

[@BK-hq7tn]

​@@idunusegoogleplus with 61 clients, $50 twice a month would be 6,000 a month in sales. Lower for winter seasons.

[@Andrethealchemist999]

How much per lawn?

[@dab4539]

@@idunusegoogleplus 100k my second year. Mind you a good amount of that is cash. I give cash discounts for landscape projects so I make more because I can hide money from the tax man.

[@DevonteLemonte-y8s]

Every time I feel like growth is impossible, I turn to Alex. Thanks for putting us on to game, sir!

[@YouTubeOrganicMarketing]

x2

[@angelajaehines]

Thank you for mentioning nail salon and service (body) services as a way to be rich AF. I own a few nail, skin, lash schools and I agree. The beauty industry is a very lucrative industry. But most, many of the techs don’t get it.

[@Figureitoutmedia]

Lets talk if you can? Ive been looking into the beauty space for a while now. Im curious if theres anything i can help with

[@Selsmittenxo]

Would love to learn the how tos

[@PlantbasedRunners]

So unless you have mass scale or 125 clients at $2,000 gross ...or worse Net..... You would need mass scale on nails .. possibly a nail warehouse and large workforce for £100,000 to pay the marketing guy 😶

[@MicaelPereira]

Rooting for more Q&A's like these. When Alex and Leila started changing the type of content they put out I was a bit skeptical since what I want is the tactical stuff and the frameworks with zero fluff. But this Q&A was packed with tactics. Incredible!

[@JayantPadhi]

Thanks a lot for your time Alex. That's the best 30 mins I ever spend on an interview. I'm the guy at 44:28 :p

[@CareerSkyline]

Man, to have access to this valuable information FOR FREE is incomprehensible! 🙏 I’ll just take it from the beginning with pen and paper in hand.

[@clashwithsounds]

Goodnotes and let’s gooo🚀

[@kkaobykkb]

He seems to be one of the most brilliant business minds here on yt. Thanks so much for all the advise. Already made thousands in a day couple hours after watching 2 of your videos! I appreciate you greatly 🙏🙏🙏

[@visualities]

Cap

[@Faidesolooo]

@@visualitiesyou capping by claiming it’s cap

[@QueenJodiandAP]

Your videos are helping us to grow our real estate business in Africa ❤❤

[@dieterlesch]

In which country?

[@simonm-m8106]

​@@dieterleschby the look of their channel, the country seems to be Gambia

[@goforbg]

One of the best videos I have that I can apply on a day to day life. That's what I love about harmozi, no bs advice that's actionable af.

[@Nyawoling]

I love you man! I’m an English teacher and everything that you are saying about training is the style that I leverage to get what I want out of my student. Thank you for reinforcing this.

[@krkr8863]

My favorite teacher was this Jewish white guy, every time we raised our hands or get a answer right or wrong he gave us 5 soft bake chocolate chip cookies every Friday, and they were so good I'm 34 he was my 8th grade teacher I could never forget him, I forgot his name but I'll never forget his face and how he looks. That made us black kids excited to be in his class, what if every teacher made it that exciting to come and learn, then we will have a better future.

[@ciananmchugh]

I think over the years that ive been consuming alexes content and the futher i get down my entrepreneurship journey ive noticed its aimed mostly at "new" entrepreneurs to get people hooked into it and as i think about it, people who have got there shit sorted arent sitting around watching youtube videos of other humans, there working and delegating every second into living the life they want to live so i think this is a realization for me to get off this platform and get back to work - ps. see you in 10 years Alex :)

[@currently9143]

trust me, you'll be right back

[@stephaniejohnson1972]

Thanks to Alex and the inventors of KZbin to enable us to receive such high value content like this. Alex, gets straight to the point. No BS

[@digitalcreativestudio9202]

The Leila story! As a woman, this made my heart so happy. What an incredible human being.

[@Naseem328]

This dude is like a mini-gun with the way he fires off insights. Only 12 minutes in 😂😂 I’m hooked.

[@vimalcurio]

You're hooked!

[@elzaocean]

Im a high class yoga teacher and your advice really helps me to understand the value of my service and position myself high on a market, thank you

[@shahanahmed952]

Do you have an email to contact? I'd like to discuss yoga.

[@RICHGIRLASMR]

Wow! The Lelia story blew me away! That women is a 💎

[@PullFamilyup]

Every upload never disappoints, alex never misses 👏🏽👏🏽 PFU gym coming soon

[@tylerguitar75]

Alex's story about Leila is just amazing. What a great story. Really found a great partner. Loyalty is what counts.

[@srappytrex3946]

I don't understand how's that loyalty, she is a very responsible person yes, but the whole story sounds very terrible, the fact that she has to go through this so to be called loyalty is just..... mindblowing

[@ElectronicsFreakEF]

You explained the difference between 4 pricing levels so distinctively and effortlessly. It changed my perspective. Value packed video!👍

[@awh4272]

14:12 - one metric 17:30 - meta skills 37:45 - maximise profit

[@fatality614brid4fun]

Man this guy is like a robot. So freaking smart and knowledgeable

[@artursergeevich9016]

I'm a Sales Director in a huge IT company. Emails and LinkedIn failing flat. Back to cold calls. Would be helpful to know you thoughts about video

[@salesprosteve]

2:01 - how can you upfront the capital to help a business if you start from nothing (no capital) ??

[@cryptoaaron4762]

Landscaper and farmer here, installing irrigation and tree trimming gets me most my money for the landscaping company but I also have a maintenance route. For palm trees I charge$600 a tree. My agriculture company just got a contract for 22,000 lettuces a week with a big distributor at 1.50 each lettuce

[@ProPrivaC]

Just subscribed to you Alex Watched your videos for 1 month now and no cap successful demonstration and comprehensible understanding loved the analogy you used for building foundation with blocks in another video and visually showed why and cause of failure and success in a perfect analogy Motivation sir thank you

[@soorenatv]

Alex did not lose me when he came out of the closet. - His videos were gold before and they're gold now. - I'm glad his videos engage more people now though.

[@jessetkd1]

Alex came out of the closet😂😂?

[@jaredmello]

@@jessetkd1yes that is a weird wording

[@PierreEdwards789]

Can anyone explain what Alex is talking about at 2:11? Is he talking about starting a Marketing Business or is this something else?

[@jessajets]

Alex thank you for sharing so much of your knowledge.

[@MrANT-up6xt]

Alex hormozi I’ve watched for over 2 years my biggest two problems are procrastinating and paralysis I would love if you can make a video about that stuff

[@aar0n709]

Wasting your life watching this guy.

[@duskwnd]

It is just insanely incredible for me how Alex articulates his thoughts in short and focused valuable form on pretty much any topic. How can one train/learn to do this?

[@adiiancu891]

Get really good at explaining and simplify things until you just do it

[@NightFury2001]

Reps

[@billywolfe4086]

yes which is why I feel not only is his information so useful, but I and im sure many business owners and other entrepreneur really connect is because of how he really puts it out there. In a way where we can not only understand but trusty feel. So much of what he talks about in the beginning is exactly where my company and I are. I wish more people talked about the things that are not going well with their companies and businesses. It's all for the taking, just so hard to get in your own way. Thanks Alex, maybe one day we build or remodel your house or one of your gyms.

[@YouTubeOrganicMarketing]

He will probably answer with this: Reps.

[@alexthainguyen5953]

Does anyone know when the next Q&A is? How can I participate?

[@matthewfigueroa846]

Awesome Video!!! Great advice!!! Thank you!!!

[@The.Vikingr]

around the 20 minute mark Mozi is basically explaining dog training. It's insane how dog training protocols and behavioral changes can extend to human reward/punishment systems and vice versa. Never thought about it this way.

[@Jezek2202]

I was watching this with my dog and we both thought the same thing.

[@ladarrellworf6896]

Leila is a absolute BEAST!!!!! Sucha strong woman!

[@shreybajaj8516]

This is so fucking gold! I really liked the Meta skill parts, here's why. I am actually just procrastinating on writing copy for a project by watching this video... I just don't want to get back at it after a good vacation. But now I realise that I can use a reward system of sort to get myself to do the necessary (sometimes we all need a push). So I am going to reward myself to just write the first draft. This is a very all-over-the-place comment but I had to write this because I had an "AHA!" moment. Thanks uncle H!

[@BobbyNelson-o1g]

You explained the difference between 4 pricing levels so distinctively and effortlessly. It changed my perspective. Value packed video!

[@Deejayronin]

WOW! I am speechless. The story you told about Leila not giving up on you where 99% of women would, is impressive!

[@bryce223453]

46:21 productizing based on the type of clients using historical datat to predict a result

[@johnkiama2788]

While everyone struggles to get watch time, Harmozi uploads 1.5hrs and we are all like ….. “was that all, more please”

[@nerd_ned]

Leila is the one, like wow her loyalty is unbelievable.

[@bryandominguez7661]

Was able to watch the live video with this information which was great. But just gotta say that the way he repackage the information in this video is excellent. Thanks Alex

[@ivanmak5634]

Good day Alex, I just want to say thank you for this very resourceful and insightful video. It has helped me and I am sure many others that watched it as well. It gets me so fired up right now and I need to recalibrate myself and where I need to improve right now, THANK YOU!!!

[@JohanFitFoodie]

You have to learn how to build, sell and lead, golden 🔥

[@MrClockw3rk]

Alex’s point about the difference between relative advantage and absolute advantage is excellent, and it’s a far better way to view your value proposition than the Silicon Valley notion of something needing to be be 10x better before anyone cares. Alex is correct that if you edge number 2 at all, you probably get 80% of the business in that segment.

[@WeylinMK]

YOU DID IT AGAIN ALEX! GOLD.

[@christiancartagena93]

Alex, I want to start a channel. I been for a while...more now knowing how lucrative it could be. The problem is I don't think I have any value to add to an audience. Should I upload boring videos or not upload at all?

[@andrewbonica]

I’m not self-employed, and I stay up regularly till 2 or 3 AM just because I have so much shit that I need to do and want to accomplish, including building my own business, so I can be fully self-employed. I certainly don’t feel like I have freedom like the one guy mentioned.

[@najiballahhaqmal751]

Alex never disappoint

[@user-di7yf4gs9r]

I want to hear Leila’s perspective of that story, to get the full picture because that was truly a legendary example of open communication in a relationship if that is really how it went over.

[@henvestments0-1productions28]

Doing It Again Awesome Content 💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥

[@JaredJacobsonLaw]

PLEASE share more content on “the MUSE”…first reference I’ve heard 👏👏👏 thank u 🙏

[@annastayziaa]

3:14 skills: build, sell, lead

[@JeanHirtz-ms3bf]

This is pure diamond, beyond gold at this point

[@graphstyle]

When stuck in life - ask Alex and Leila. Such great human beings!

[@psytopy464]

Amazing I love this format

[@peuple3993]

We want an idea or a good product ....not just a mindset

[@douglascurtis801]

He gave you the recipe for ideas and products... look up his video titled "I'm Broke. What Business do I Start?"

[@contentmeow]

Man… why aren’t everybody running after Leila for making these videos! She’s the big boss here.

[@kaddybrarhindi]

Alex hormozi and Daniel Priestley should make one podcast episode together.....they are so a like

[@mrpickle23]

great so I'll start a nail salon and make 25k per year as the owner.. awesome.. thanks.. SO helpful

[@mikes3kgt]

Better than 25k for someone else. You can scale from there.

[@MrBe-a-stRocks]

The best mentor ever🎉

[@isaacfranklyn1592]

Hello Mr. Hormozi, i would like to thank you for putting up such a valuable thing on the internet for free. I do have one question, what advice would you give to a 21 yr old kid living in India who has a goal of becoming rich and start a business but is clueless and doesn't know where to start?

[@harshitgoenka9thcrollno.118]

Alex your content is always very helpful and enlightening, and I think that this indeed is very helpful for an entrepreneur or someone who wants to be one. But I think if you can upload your videos translated in other languages like Hindi( India's common language) then a wider group of people can benifit from your content. Trust me when I say this ' We need such content'. Again appreciate your learnings👏👏

[@daviddfdez]

y español

[@rogerslogan34]

Impressive knowledge Alex

[@drasuka]

Full of value. Thank you soo much bro ❤

[@farmerjeffmays9858]

Always Valuable Content 💰

[@brianirungu1231]

Thanks for always dropping all this knowledge. You changing young peoples lives out here. keep it up.

[@Nikzww187]

wish you had advice for people that aren't in sales.

[@franciscobeltran3955]

29:15 Long shot: What is the camera and chair that the student is using? Camera quality looks really good and the seat looks comfy

[@franciscobeltran3955]

Found it on guests YT channel

[@azimdaanish]

Value always!!

[@chattwalid6530]

The only channel in KZbin from which I really get the most value 💪🏼 keep on being amazing Alex!

[@gideon7177]

Well damn. First :90 of the video is all I need, particularly if you know Sales and Marketing and can all but eliminate that expense.

[@robsong6689]

I want a video about branding ASAP

[@最聪明的钱]

Could you make a video on learning how to learn?

[@theyiannispapastergiou]

I watched everything that has been published so far and now I am going to rewatch the best moments!

[@GabrielRygaloff-Oopercast]

Keep up the great Work Alex, your book and vidéo content are amazing !!

[@poleonpoleon706]

Great idea from Kristof, i listen to audiobooks all the time but most are in English. It would be great if there were audiobooks or book summaries in Polish! So that people who dont soeak English like my parents could have that option.

[@AmosBradley]

Thanks for saying that most businesses suck. I thought I was missing something.

[@THEREALESTATEHUSTLER]

Thanks Alex! I love it ! Great value ❤❤❤🔥🔥🔥🔥🔥🔥💪🏿💪🏿🙏🏿

[@andrewacefraser]

Thanks Alex! 💪

[@jessetkd1]

Can we get a glossary of terms here?! I’ve spent the last2 hours googling ½ the technical terms you’re throwing out. I’m super happy to have learned all this but damn it would be nice to just look it up in the glossary. Fractionalized people doesn’t show up on google btw. I can use context clues to get an idea but I would like to have a deeper knowledge base as I learn from you.

[@Elliott_Wave]

Just make videos like this dude :))

[@Cmd1111]

Such good content!!!

[@joelobeck6214]

I sucked at school because of the grade metric. The concept of focusing on meta skills is so important.

[@CesarGalanYT]

“The quality and quantity of data that someone chooses to collect around their particular department is almost directly proportional to their skills.” 😮‍💨

[@aimoneygenius2030]

some gems here ! 💎

[@yusufertabak]

value packed as always

[@avengerengel6508]

This is GOLD 🥇

[@mauriceperezrubiderbez5592]

Amazing expertise and experiences! Alex, thanks for sharing your knowledge

[@t_profitz]

Great video as always!

[@jonathanbrosnan7550]

Love this. First time I’ve heard Alex cuss on one of his videos. Leila is a sailor. I thought Alex was a saint.

[@thelastofusrodah932]

lurk moar then

[@DanielRondberg]

This is so valuable! Thank you Alex! 👏👏👏

[@bernalphotography]

I came here to watch something else but when this popped up on my feed I couldn’t afford to skip it.

[@rockyblumble]

33:04 that was the cleanest Matrix reference I've ever heard

[@Twistfashion]

This was such a helpful video!! Thank you!

[@bijan1316]

No one in this world motivates me as much as Alex Hormozi.