America Can't Sell These Trucks

[@CC-qn4ex]

They are not over produced, they're overpriced!

[@vvvvel]

They're oversaturated lol

[@jessewest3849]

65k for XLT fords and 110k for a raptor….

[@JasonYergin]

The vast majority of people cannot afford these insanely priced trucks. The manufacturers need to start figuring that out

[@tomtalley2192]

@geocam: Take your liberal, moonbat bs elsewhere.

[@tpolerex7282]

@@geocam2 I’m a man and a pickup truck would be the last vehicle I would ever want. The couple of times every 10 years or so I might need a truck I will borrow or rent one. Now, if I were a contractor, farmer or landscaper and actually needed to have one regularly I would buy a cheap, basic used one and drive it only when I had to, and quickly get back to a good handling and driving compact car whenever possible. I pity these poor guys who need to flex with a $80k truck just to bolster their fragile ego or unfortunate stature and size.

[@joseCalderon1976]

They need to go broke so that they learn. Where are the base model affordable vehicles at $15k or less?

[@JasonYergin]

@@joseCalderon1976 exactly. On top of that, Ford offers us a base model with an off road package and some good looking badging, like the F-150 Rattler, but instead of it being affordable like it's supposed to be, the dealerships mark it up like crazy making it unattainable for a lot of people. Manufacturers need to make it so just ONE time a dealership marks a vehicle up too much they get cut off from the factory, and can't get allotments for 10 years.

[@sjay149]

@@joseCalderon1976 The basic 4 cylinder truck is the $40,000 truck. A 66 month payment is $810. The $80,000 payment is $1,600/mo. Automakers have lost their target market.

[@jefferson92929]

Keep raising the prices and guess what happens? No one will buy.

[@thadlm2698]

MSRPs have gone through the roof (15 to 20% over the last year) and add in the ADMs, who in the heck can “truly” afford these trucks?

[@vvvvel]

They should have the option to buy a stripped truck with no tech just the powertrain and cab.

[@justinh2444]

@@thadlm2698 guess what everything else went up 20% or more post Covid. Why would vehicles be excluded

[@thadlm2698]

@@justinh2444 Since you asked, I’ll provide an answer. Did inflation hit 15 or 20%? If it did I missed it. Let’s say it did, my banana (or most commodities) increasing 20% probably won’t sink me. Let’s dig in a little deeper. Imagine a situation where the state provided a business entity exclusive rights to sell a product in a certain geographic area with little to no competition. Under this state model, that business entity could basically price gouge the consumer (you know, ADMs). Also imagine that said product was the second most expensive thing that most people would ever buy in their life. Let’s throw into this scenario that said product was a necessity for most people (you know; get to work, take kids to school, go grocery shopping, etc.). Last but definitely not least, please don’t say this is capitalism at work. Dealer franchise laws are purely protectionism/socialism at work.

[@jefferson92929]

@@geocam2 Henry Ford realized this in the 20s, when he raised the salaries of his factory workers. Guess what? They went out and purchased Ford Model Ts!

[@aarone9454]

They are too expensive… Simple as that

[@JasonYergin]

Exactly. The vast majority of people cannot afford these insanely priced trucks

[@mrchow5554]

💯

[@largol33t1]

Don't forget to factor Bidenflation so that $50k pickup really costs $53K. That's why I can't afford a new home. The extremely weak dollar is making everything too expensive.

[@donovanjohnson9962]

@@JasonYergin and those people still keep buying them too!

[@idaho_7407]

The first manufacturer to revert to quality, durability, with as few electronics as possible will capture the working man’s truck market in droves.

[@SylentONE]

Wish I could get a truck equipped with a reliable v8 and leather seats without all the techno gizmos

[@Saint69X2]

I’ve said this same thing on other sites. The first manufacturer that puts out a quality truck with a V-6 or small V-8 with basic equipment at $24,000 to $29,000 is going to corner the market in truck sales!!! And will blow the other manufacturers away!!!

[@bfc919]

And a manual transmission!!

[@idaho_7407]

@@Saint69X2 It would be great to have a high torque in-line 6 cylinder.

[@idaho_7407]

@@bfc919 A smooth manual with a Granny gear mated to a high torque in-line 6 cylinder.

[@G8GTJav]

On higher trim level trucks, I'm still seeing insane "market adjustments" by dealers in my area.

[@milleniumann28]

"Higher trim levels" are a complete rip off

[@Nystromj1]

Well, if you charge $100k + plus for some of these fully equipped diesel PU's, you ain't going to sell any!

[@patrickharper9297]

I can’t even afford used these days… saw a rusted and busted nova go for 10k; nothing special about it, this used to be a $500 project

[@aaronloyd2706]

​@@patrickharper9297 that was "cash for clunkers" that drove up those prices on used older cars.

[@SirDiesAlot89]

Not everyone can afford that price.

[@joseCalderon1976]

Who in their right mind is going to pay $1k per month plus insurance and maintenance for a truck just to drive to and from work? I know I wouldn't. I'll just pay off my unsecured debt and house instead, and I'll keep driving my reliable 2003 chevy trailblazer with 184k miles. It still looks good inside and out. All I need from a vehicle is to get from point A to point B. Thanks for the video

[@Ryan2022]

OK, that’s you and by the way in 2003 people were screaming about overpriced trucks too including the one you’re driving so it’s no different now than it was then

[@joseCalderon1976]

@@Ryan2022 Actually IT WAS DIFFERENT for me because I bought my SUV used for $10k around 5 years ago. Yeah, I wasn't out of my mind 5 years ago either. I'm not about to put so much money into something that I don't really need (a brand new truck) that depreciates like crazy. I've been there done that. Am I ranting? Yup. Maybe someone else might not make the mistakes that I did in the past. You are absolutely correct that my SUV was overpriced at around $40k when it was brand new. Now the Chevy SUVS are less reliable and the cost like $20k more.

[@Ryan2022]

@@joseCalderon1976 buying used was very smart back in the day

[@joseCalderon1976]

@@Ryan2022 Back in the day? My next vehicle will be another $10k reliable used one. I know people that are driving new cars still living at home with their parents, or they are broke due to their cars. I also have heard people calling the financial advisors here on YT because they are drowning in car debt, even though they make good money, and even more than what I make. What do you think about those people?

[@jessielees]

dealers and manufacturers have priced themselves into a corner... did they really think the price gouging was really going to be sustainable after the inventory shortages caught up , stimulus money dried up, and interest rates are now sky high? its not that people dont want these vehicles - its that they dont want to over pay for them...

[@davidporter7051]

You really don't understand. Manufacturers are not immune to the same issues as everyone else. They can't magically lower production costs and they have employees to pay. Their products can't be sold thus they are buying out their salaried workers and laying off factory workers. Once you understand this economic mess is the cause of this the better off you shall be.

[@akira28shima32]

GM is cutting back many manufacturing to help move these trucks, but perhaps they should look at the price.

[@artstar5994]

You say 40,000 MSRP. But the dealership says 75,000. I've never seen a truck of that size sell for 40,000. Where do you shop?

[@everymandriver]

Starting MSRP.

[@jerrymcgeorge4117]

I saw an ad for F150, 2.9% 72 months. At the end of 72 months it will have accumulated 90,000 - 100,000 miles, and at current quality levels likely ready for the crusher. Don’t buy now!

[@Retiredmco]

Dave it's the price of them!!! That's the reason!!!

[@Kuweiyo]

The price, parking in cities, and gas prices are definitely factors.

[@JasonYergin]

Exactly

[@adameve2647]

Parking in cities is a tough challenge for these big pick up trucks but they are good in rural places ,people with huge lands,outdoors,hauling stuff u can even mount machine guns and ML rocket system

[@sjay149]

Overpriced. You can’t dedicate 100% of your paycheck to your truck payment. If you make $40/hr you should not buy a vehicle that’s $33,000, because after tax , interest, tags and fees the payment (for 66 months) is $707

[@Rockinthehill]

And the dealers like to pretend that there is still a pandemic and that there is NO inventory. I got my 22 Ram at around 10k below sticker for around 48k Bighorn Night edition 5.7L hemi.

[@STORMZ8]

Got a 2020 Ram Big Horn Sport in the beginning of the pandemic. Got thousands off and almost $8000 in equity of my 2017 Ram. Same exact truck is $10,000 more for a 2023. Not much has changed and the increase in price cannot be justified in any logical way. Even with deep discounts, they're still way overpriced.

[@JeffSh00ts]

Goodluck with that hemi 😂

[@STORMZ8]

@@JeffSh00ts they're great. Have several in fleet vehicles with well over 200,000 miles. However, I lease and it's up in 10 months.

[@JeffSh00ts]

@@STORMZ8 if you dont push them too hard im guessing your fine unless you got some unicorns, but ive had nothing but nightmares with dodge so you can’t convince me

[@craigc1879]

It’s not they made to many, it’s because they are to much. Most are 80k+ and rising.

[@Retiredmco]

The TRUTH 💯💪

[@k.c.marshall921]

Too many and too much.

[@martyi398]

Inflated prices on these trucks, Elevated interest rates on loans, High gas prices still, Some folks are starting to demand smaller more fuel efficient midsize or compact trucks, who wants a $850 - $1250 truck payment?

[@Ryan2022]

My payment is $750 besides my mortgage I don’t have any other debts and I make $150,000 a year. There are millions of people like me. We are nothing special. People acting like you have to be worth 700 million like Nancy Pelosi to drive one of these trucks.

[@martyi398]

@@Ryan2022 Congratulations you’re doing well as so am I, although plenty of people aren’t so fortunate, the average household income in the USA is around $75,000 and folks with an average income would have a hard time making even a $750 payment! 😊

[@travisp11]

I want one and will be buying something mid size this summer but what Americans don’t want are $50K + loans and a $1000 per month payment for 4 years and that’s buying something full size with 4WD on the low end.

[@michaelnewjerseydiecast5535]

The reason is the inflation on the cost of payments , insurance and maintenance makes too pricey for most Americans can't afford. I couldn't afford them .

[@sboy1955]

This is frustrating, I feel like waiting until 4th qtr is the best option - BUT - there is a lot of pent up demand now for new trucks (and it will only keep growing), once prices start to drop the buyers will come out in droves and the prices will jack right back up.

[@sboy1955]

@@zugzug6773 - “be cool” is my middle name

[@MrHonkrock]

Just look at the sticker price, and then look at what the dealer is doing to that! That will tell you a lot right there. People can barely afford to pay the MSRP and then you have dealers marking them up. It’s gonna come to a point which it already has where the consumer Will refuse to buy and that’s what’s happening. Until they get their heads around that they need to lower their prices they’re not gonna sell trucks!! Period!!!

[@largol33t1]

I guess a few stealerships will be closing their doors. Let them rot. I don't care.

[@michaelwright1602]

When I took back my lease, I through them the keys and am not looking back. I went and found a nice one owner 2003 and paid $2000 cash for it. took it home, installed new brakes and shocks and a few sensors, exhaust and tires. Good as new. I don't think I even have $5000 in this thing. Did most of the work myself. They priced themselves out of the market, I am not leasing or paying for a vehicle that stickers for more than I paid for my semi tractor that makes money for me. It is paid for too.

[@DG-oq8hj]

Are you kidding me? Go in and get a good deal? HA, I went into a dealer in Portland Oregon a couple days ago and looked at a F150. $86,000.00 😳 No way in Hell am I willing to pay anywhere close to that. It can sit there till the cows come home. I will just drive the wheels off my 2000 pickup.

[@idaho_7407]

Put a few thousand dollars refreshing that 2000 Pickup and you'll be driving around with pride, safely and saving a boat load of money!

[@camgere]

Car dealers and manufacturers wanted to find out how high truck prices could go. They found out. Dealers added $5,000 - $20,000 to the price. Manufacturers said "we want that" and did the same. Dealers didn't back down and kept the additional dealer markups. During the chip shortage it made sense to use the scarce chips on the most expensive and profitable trucks. The chip shortage is over. The dealers and manufacturers have to unwind the price increases to sell trucks. $1,000+ payments for 96 months are ridiculous. It is now a proven fact that prices have to come down.

[@jasonligo895]

Most people finance their vehicles. Interest rates go up, the payments go higher. With inflation, more of the paycheck goes to other living expenses as well.

[@anthonylorenzo49]

Waiting for prices to drop.

[@worldtran5511]

Here in LA, Ca most dealer still want MSRP plus some add on like (tint $450est, print protect $600 and on on BS stuff).

[@youtubecarspottersguide1]

saw one adm $7999. security protection package

[@JeffSh00ts]

It’s like $3k-6k in those add ons depending on dealer so paint protection, lojack gps, wheel locks, air in your tires e.t.c plus gap insurance and dealer markup

[@randymullican5551]

I'm 32 years old always dreamed of getting a brand new truck but it's just not possible with how much they cost they have completely out priced normal people even at msrp

[@UAkovalchuk]

Bro im 32 as well and got the same problem!!!

[@csinalabama]

I bought a 2019 Ram with a sticker of 46.5k for 33k at an end of year sale. In just 4 years truck prices seem to have doubled and the discounts are low (7k near me but only on the most expensive trucks). They are just too expensive.

[@jefferson92929]

There are only so many people who can buy a truck with all the options for 60k plus.

[@craigc1879]

More like 80+ with options

[@jefferson92929]

@@craigc1879 I was being nice, but yeah, you are right. Insane.

[@TheTruthman89]

Time to find out who over extended themselves with cheap easy financing. Whos broke and whos not. Good times a coming for those of us who pay cash and don't trade up every 10 months.

[@boyd3382]

The reason they can’t sell trucks is these dealers are price gouging the customers. The prices on these trucks are ridiculously overpriced

[@geraldscott4302]

Where are the REAL trucks? Base model, 2 door, standard cab, 1/2 ton, 2 WD, 8 foot bed with gas V8 engines? Trucks that can actually be used as trucks? I have been driving trucks like that for 46 years (since age 16) I grew up on a farm and know what a truck is. My current truck is a 1979 Ford F150 as described above. I will likely drive it for the rest of my life. I have no need for a limo truck with a 4 foot bed. I have a bench seat that 3 people can comfortably fit into. Ford, GM, and Ram do make such trucks (except they don't have bench seats, so only 2 people fit in them) You won't find them on dealer lots. You have to buy them through fleet sales, which I can do, because I have a relative with an HVAC/pluming/electrical business. But I'm not paying over $50,000 for a base model work truck that would be broken down half the time because of all the trash technology they have. My 1979 Ford is FAR more reliable than anything they make today. Oh, and my truck has 15" wheels with REAL tires with 6 1/2' sidewalls that will go anywhere. It's not a ghetto cruiser. Just try and take those 22" ghettos off road and see what happens.

[@jerrymcgeorge4117]

Pricing is absurd and the dealers make it worse with their ADMs. An old saying, “Pigs get fat, hogs get slaughtered.” No one feels sorry for the manufacturers or dealers.

[@Notsostrongman375]

Prices are insane. Been looking at used trucks and 2019 trucks are still selling close to 50K. No way I am paying 50K for a 4-5 year old truck.

[@adrianlemus2768]

That’s exactly what I’m seeing. I was initially looking at Toyota Tundras but recoiled at the sticker price. Then I started looking at other comparable year full sized trucks and saw that they are all the same story.

[@firstlast7099]

What happened to the incomplete trucks that were stored at the Kentucky Speedway?

[@OneOut1]

I'm curious about that as well. That topic just dropped out of conversation.

[@MrSayonara88]

why am i not surprised Tacoma is not on the list?

[@JeffSh00ts]

Because they are not selling for $80k

[@jimowens381]

It's simple. TOO MUCH MONEY!!

[@JasonYergin]

Exactly

[@charlesfarris7566]

Man, those are nice rides. Too posh for me. I'd be constantly worried about getting the interior messy. I like plain vanilla trucks. I wash mine like 3 times a year.

[@neiljohnson6815]

You baby your truck too much. When it rains, I park mine outside for a free wash.

[@July.4.1776]

You would not find any $40,000 dollar trucks on the dealer lots. They are all loaded up with crazy nonessential items no one wants to pay for. I know how to back a trailer up! I don’t need some silly optional knob on the dash to help me.

[@texaslovelylady]

The rent is too dam high 😂😂😂

[@vulpixgrant]

The price of a single Boneless Ribeye steak is around $15 each, nearly $20 a pound. Hefty inflation with flat wages means people's pocketbooks are strained. Just a few years ago you could get a decent spec pickup truck nice for family duties for thousands less. Not a stretch of the imagination to see a $70,000 Pickup truck for the 'Nice' trim levels these days are just stupid for anybody not using it for hauling a trailer. A ton of buyers were getting trucks for family hauling, but now they are getting unibody SUV's that are half this price and get twice the mileage... At least that's what my 2022 Outlander AWD is telling me sitting in my driveway right now!

[@juliozapata5032]

here in LA you can't get a "good deal" even though you have different dealers competing for your business.

[@texaslovelylady]

In playing collapse the economy they cut their own throats 😂

[@JasonYergin]

Preach!!

[@mongoslade6170]

Facts

[@libbydobson1317]

I may buy one if there's 30% discount. Trucks should be about 40k but I'm not paying 60k.

[@chadglass7705]

Loans and interest rates have become undoable for the middle class worker today. Only well off people can buy new trucks.

[@jimwhittaker5838]

With the prices today I never will buy a new truck 😮

[@evobeshinsky4977]

It's all part of the WEF plan, by "2030 You own nothing and be happy 😂" free mobility is one of our freedoms as humans, but keep making it more and more expensive and less ppl can afford to be free. Easy to control. Oil, food, big phama, banks and good old uncle Sam. Always looking out for ppls well being, right 😆😅😂

[@robqwertyuipp8750]

You hit the nail on the head!!! It's our spineless politicians who sold us out to the WEF for their own financial gain at the expense of hard working taxpayers!!!

[@heterodox3487]

Everyone one of these is hooked to the internet of everything, tracked and traced. You get to pay for your own surveillance cams and microphones. They can turn these vehicles off with a code now

[@ramfan5149]

You only quoted data on the new 2023 units sitting on dealer lots. Remember, there are a ton of new 2022 units still sitting on those same lots. Deep rebates will once again become the norm in about 6 months. Watch for it!

[@vwbora26]

Signs of the time, recession is at the door this one about to hurt.

[@Dani-it5sy]

Jezus. In Norway we don't even get a basic Kia Optima for 40k dollars 😢 Norway is a prison 😅

[@JeremyKasperson]

Is there any pushback against the Inline 4 engines with the Chevy Silverado? I know several people that will only buy a V-8, even though they don't tow anything.

[@STORMZ8]

My Ram hemi tows 11,000lbs (on paper.) Wouldn't pull that much, but it is rated to do it.

[@Bone89]

I would love to see an audit of who buys new cars/trucks. The past decade. I was talking to a couple buddies across the country . Incomes $150k, $400k. I asked if they ever bought a new car. They laughed . I said I never have either and I can’t think of anyone that has. One of them their dad did 15 years ago. Other than that, nothing. Even with their incomes , they know they are throwing money away. I’d love to see the demographic. Age , cash/finance, income, career. Consumers drove the prices up. Dealers did what any businessman would do. But who’s the consumers?

[@Moosesoup]

New trucks are way to expensive. Trucks use to be for the working class and now they are outta reach

[@sticksandstones1885]

They're $30,000 overpriced. And if they removed half the technology in them they would be affordable for Americans. You don't need a V6 with double turbochargers in a fancy fuel management with electronic shifter that physically moves. Take all that stupid stuff out and you'll start selling trucks. I don't want any of that stuff in my truck and I sure don't want the hundred-thousand-dollar price tag. You can put a straight 8 cylinder or six cylinder with a aspirated motor with little or no technology and it would be $15,000 cheaper. They're over built and to many different trim lines and they're not appealing to the masses they're appealing to the individual that makes a 100,000 a year but only 40% for the country when 60% of the country is at a much lower income

[@glengardner5477]

I am agreement with everyone else, it is price. High payments and sketchy reliability across the board. Every one of the brands have something that can have a catastrophic failure that will add a huge price tag to the ownership of these rigs. I am not spending over 60k on a new truck to have it in the shop for a stupid design flaw for months, or to replace a motor that should last 300k miles. Stick with the old trucks, they are the devils we do know.

[@ronys.maldonado295]

Bs deals this sounds more like advertising , everything is so fuxxx expensive at the dealership

[@3098jorge]

You know who can’t keep units on lots? Toyota & Lexus. When economies are in decline, people are losing jobs, inflation crazy, wages stagnant, and interest are rates high, people want to make smarter purchasing decisions. And, $60k-$80k trucks with tons of recalls, reliability, and durability issues are not it. People want affordable and reliable vehicles.

[@jasondiaz7953]

Interest rates are insanely high.

[@LuisDiaz-bp7tv]

The price gouging plus the 5/6% interest rates are stopping most people

[@bobsellers3550]

Not sure if I'm just an odd ball but to me a truck is just a truck I've been driving one for 40 years but I don't want all the bells and whistles, the more there is the more can and will go wrong. To me most of the new trucks are just SUV's with an open trunks, give me something that is affordable, easy to work on and can actually carry something, if you have to take the front wheel off a bicycle to put it in the bed you don't have a truck

[@subiesojourner777]

I'm holding off until the add a Dual Zone Phart Philter to these trucks, then I'll buy one. 🤣

[@juanalvarezjr.403]

It could be that gas prices are still going up and the uncertainty about gas powered vehicles being available in the future😢

[@donniecline6881]

I have been shopping for a new truck. You say they start at 40k but you’re not gonna find it for that price, they are starting 60-70k and dealers still don’t budge on price. You would be lucky to get a mid sized truck for 40k. Also it doesn’t help interest rates are up.

[@shattered115]

How about the impact of inflation on people's budgets? If it comes down to food, heat, electricity, and fuel and buying a new $50K plus truck, people are waiting and spending the money on everyday expenses.

[@Sacapuntas69]

The way every dealer (in Slidell, LA outside New Orleans) treated me last year when looking to buy a new truck quickly changed my feelings. I am sure I was not the only person treated this way. They basically acted like I was as idiotic fool thinking I would be able to buy a vehicle at or below sticker. Some of the salespeople were sooooo cocky and actually laughed in my face! $8000 markup on a Corolla! $10000 on F150! Well those same dealers that I drive by everyday has complete full lots! Hope they all go bankrupt. I will drive 3 hours to Alabama again for my next new vehicle!

[@mr.2cents.846]

The only truck I want is the 2010 Sport Trac Adrenalin with V8, navigation package and in lightning blue. 💙💙💙 Ever drove one? Nooo? Huh..

[@goodlife1500]

Should I eat today or make a truck payment????

[@stephenblackburn4131]

Wondering if you do any of these shows for Canada.?thanks

[@allynwadleigh2210]

People are not stupid! No way will they pay a Caddy price for a pick up!

[@shattered115]

Meanwhile Ford can't produce enough Mavericks and now RAM, and Toyota are looking to join that segment. Maybe not everyone wants these Full Size Pickups which are so much bigger the same models in the past.

[@TheTruthman89]

Turns out the average American cannot afford these trucks. what a shocker. Now that cheap, easy, financing is over....... its time to find out who is broke and who is not. My guess is most of you who bought these 60k plus trucks are broke as jokes. For us cash buyers......... good times ahead.

[@eugenebae]

Ain't that the truth? A fool and his money are soon parted.

[@mahdavimail]

Look how many Tundras available.. TNX for info

[@21mcbeth]

Here in California we can attribute this issue with dealerships finally bringing in vast amounts to choose from instead of a trickling 2-3. More production same purchase selling rate Now add the higher finance rate and overpriced trucks. A recipe for deals to come and lower interest rates. Get ready. Thanks Everyman Driver, love your content.

[@aarone9454]

The F150 rattler sold out early. Very difficult to get this package as it was limited production. An “affordable” off-road pack PR gimmick

[@robertfootball1]

There’s two Rattlers sitting on my local dealers lot that haven’t moved for 2 months.

[@aarone9454]

Interesting… what state?

[@robertfootball1]

@@aarone9454 South Carolina. I was getting my oil changed on Jan 28 and saw them, just rode by there two days ago and they’re still sitting there. One is silver and the other is black.

[@STORMZ8]

Local dealer has a couple lightings. Been there for some time. Nobody is even looking at them.

[@robertfootball1]

@@STORMZ8 yep they have a couple lightnings too, have 6 Broncos, rows of F150’s that START at $51,000. No Mavericks though.

[@Eric721.]

Where do you see inventory numbers

[@stevenvirdenrasmussen-jone4671]

Bingo!! Overproduced. I do not care what the Madison Avenue nutcases say, a truck is a truck. The big reason that all American manufacturers have focused on trucks is the level of profit. Other than the clothes they put on them, the basics are the same and have been for decades, so the cost of production has gotten down. In economics, it is called the Law (and I repeat the Law) of diminishing returns. The dealers, with their wonderful "Dealer Packs", have reached that and reality seems to have gone out the door. Sell them at MSRP and everyone makes a nice amount of money. Jason is absolutely correct. Oh, the manufacturers are aware. The issue is the dealers and their price gouging.

[@lot2196]

Thank goodness. This insanity has to stop.

[@juliovasquez7005]

Last year almost buy f150 king ranch 2020 for 52k now I checked again still they still can't sell it even they lowering the price to 46k

[@kyqorioskygo8999]

Americans love trucks but prices above $60k on average nobody wants it. There are better thinga people need to do with their money.

[@JJ-cg3rn]

Between high prices and possibly of gas going back up I’m not surprised.

[@terencesullivan3261]

Just purchased a new Honda Ridgeline. I looked at the Ford F-150 but couldn’t justify paying $20k more as a weekend warrior that doesn’t ever need to tow anything. Also would have like to compare to the Ranger and 2023 GMC Canyon but there was no inventory of those models.

[@MrKillerRC]

Building back better

[@orlandorosado6171]

Just bought a 2023 RAM 1500, had a sticker price of 50k with all the incentives and discounts and my trade which the dealer was generous with got the price down to $32,000 with 4k down only owe $28k. So yes dealers are working deals to sell trucks.

[@andrewmclaren858]

If you don’t mind sharing, which trim did you go for? At that price, sounds like an optioned big horn or Laramie…..

[@artstar5994]

The problem is these dealerships marking prices up far beyond the MSRP. Car makers need to sell their own cars. Dealerships are a middleman that needs to be evaporated. All they do is mark up prices and rip people off. If you can afford to design and build a car, then you can surely afford to sell it. Abolish dealerships.

[@TheChrisgralnic]

I’m gonna call my local dealer every single day and ask about prices then say oh wow that’s way too much and hang up

[@williamdozier5190]

There is not a truck produced now that is worth more than 45K tops OTD

[@fabianreynoso8764]

Most of these prices need to be cut 15k off MSRP for them to sell.

[@ryanyork837]

I totally agree. The price is outrageous on trucks. Is there having too many mechanical and electrical problems on the new models. At this point, your Maya's will buy an old rig. You pay less, and you're taking a chance Is on it being a lemon anyway for less price. It's getting to the point you can't even pay the vehicle off before it's worn out. As much as you pay for a pickup truck. It might as well spend the money and buy a tractor rig with a sleeper. You're gonna be a quarter of a million dollars into it anyway

[@mikeboatright5349]

Problem I have is I like the size of my 2004 Dodge 2500 quad cab with 6.5 foot bed. All these new trucks are going for the crew cab with 5 or 6 foot beds. They don't fit in my garage because they are too long. I think you can still get a base Ram with quad cab and 6 foot bed but not sure. I really don't want the base model. I like my Laramie package. I think a 5 foot bed is kind of worthless for most stuff. Even my 6 foot bed can be a pain at times. Also, the price of these new trucks are just insane. I can't see spending that much for casual use. I'm looking at SUV's right now and if I need to haul something I will rent a trailer or just rent a truck from home depot. I think I could actually buy an SUV and trailer cheaper than a new truck!

[@crgmonroe]

The problem isn't the forty thousand dollar price tag the problem is Is the market adjustments being added to the prices Of tens of thousands of dollars. There are multiple KZbin channels that are saying the opposite of what you say car edge car questions answered lucky Lopez. The retail market prices and with adjustments. They are visiting dealers and trucks are $70-80000k+? So please respond to give us your opinion.

[@whitestar618]

75K for an F150....you can buy a house in some communities for that (small desert towns in the middle of nowhere...but its a house)

[@aliendroneservices6621]

4:05 UV light in the glove box is for disinfection.

[@jwagner1993]

Big manufacturers do not want to sell.. is different..

[@bjre.wa.8681]

It must be a regional issue. Here in the PNW the Costco stores parking lots are filled with the supercrew cabs and people packing out the big screen TV's and cases of bottled water. There's just no financial issues here apparently. I have go as guest to Costco as I haven't had a membership in years. I might only go to the store once a year and get a hotdog and mostly just people watch as I just can't afford their grocery prices.

[@bartlomiejmuziol1014]

Wish someone would look into the heavy duty truck market…. Especially Ford. Can’t find a 23’ anywhere.

[@truth959]

I think it's the problematic AFM/DFM. People are steering clear of those.

[@spiderdude444]

Totally in the market for a new truck. Just not wanting a 1400 dollar a month payment

[@jordez1]

High prices + poor quality 💩 = no deal my dear!!!!

[@juliussmith4001]

Too damn expensive that's why.