10 Worst Watch Brands Right Now

There are great brands and then there are some not-so-great. Then there's the worst, and it's those we'll be looking at today!
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Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches-whatever-you'll be sure to enjoy AMW!

[@bullnose01]

"A mausoleum for a once great watchmaker." Brilliant description.

[@JoeCC0087]

There is a sharper tone to your videos now in complete independence. Keep up the good work.

[@dscotp185]

"Smaller than a Quark at a Proton party" .....Hysterical quote....🤣

[@rodrigodepierola]

I'm stealing.

[@LawrenceLapitan]

Came here to comment the same thing!

[@bunyann90]

*tips fedora*

[@robertcalkjr.8325]

I loved that one also! LOL

[@MichaelWillems]

This will become part of the lexicon.

[@davem8836]

"Just make it up. Who's going to check?" Worked for me in a 35 year career 🤣

[@matthewmonaghan3122]

😂😂😂

[@IskanderVFX]

underrated

[@chrisb.h4605]

My ex brother in law has absolutely no qualifications whatsoever .. and just BS's his way through life and is earning £75 k upwards ... although I'm sure he gets these jobs.. just so that people don't have to listen to his false name dropping and BS ..

[@panorama4526]

Politician…

[@alphacause]

Andrew, this video demonstrates why you are on people's top 10 list of favorite watch KZbinrs. Not only is your voice so velvety that it could soothe a rabid tiger into docility, but your commentary is so wonderfully witty, so replete with memorable one liners, puns and humorous analogies that you could put most stand-up comedians to shame. Even if someone were not into watches, I would recommend them listening to your commentary on watches to illustrate what a wordsmith truly is!

[@AndrewMorganWatches]

Thank you 😊

[@scottsolomon8537]

Wit on par with Dennis Miller or the late great George Carlin

[@stephenbaluran3298]

Bloody hell, mate! I couldn't help but read your comment in his velvety voice. 😂And now, "goodbye."

[@alfieakaronaldog]

You guys need to get a room 😘 😂

[@L.A.C_Santos]

I read it imagining his voice.

[@malikknows3510]

You are absolutely correct on Rolex. Well done. When the shortage ends, why should we support AD’s who didn’t support us?

[@clambake3771]

There’s no “shortage” bro

[@Slapdash1]

@@clambake3771 Nor will it ever end

[@nevermore9116]

What shortage? It's all made up.

[@Weakeyedominant]

​@@Slapdash1it will end for a lot of their models. Pretty sure most of their line up is available these days outside of the Daytona, GMT and a handful of rare dial combos. Not sure why anyone is paying over retail for a sub either.

[@mingzhu7049]

@@Slapdash1 Funnest thing I've ever heard. Everything will end, you included.

[@dscotp185]

Congrats on 200K subs. Well deserved.

[@LouisGiliberto]

That Panerai was savage. I've seen a better finish on a 1970 Timex movement.

[@Zeus-kj7nn]

Yes put me right off them. He just saved me a small fortune.

[@Nadarama1212]

Jeez you really are knocking it out of the park. I never comment, but your quality output, deep knowledge and lightness of touch are really a joy.

[@junaidmogal1081]

David Attenborough like Narration, lol.

[@MrKeryback]

Bot comment lol

[@junaidmogal1081]

@@MrKeryback who? Me or the Original Commenter?

[@MrKeryback]

@@junaidmogal1081 the original commenter 🫣

[@dappolajon7008]

@@MrKeryback i really see these type of comments on alot of videos now

[@chrispenn715]

Disappointed that Spaghetti Scametti didn't make the cut..... 🙂

[@EricPach]

They are better than Rolex, Patek and Omega combined...It even says on their website.

[@chrispenn715]

@@EricPach 😂😂

[@ProfessorPesca]

This is the worst watch brand list, not the best. Scametti will always have that perfect trifecta of beauty, craftsmanship and credibility that most brands can only dream of.

[@chrispenn715]

@@ProfessorPesca Hahaha - good point!

[@EricPach]

@@ProfessorPesca yes, they are made from exotic materials like forged paper mache

[@Yepper1234]

Spot on with Rolex in particular. When I can walk into the dealer and plop my money down and walk out with the Rolex I want. Then I might.

[@serviceprive]

So good to have you on you tube . Thank you.

[@lucijanloje2054]

Amazing, witty, sense of humour I thoroughly enjoy in every video. Easily one of my favourite KZbinrs. Keep on the great work!

[@chadsmith3722]

Your video’s are getting better and better. So much fun and knowledge in them.

[@alsharkawiamr]

Thank you Andrew for the pleasure of watching your content free from any commercial cause ❤

[@boerboelmummy5075]

Thank you Andrew, and congrats on the 200k.

[@hectormonclova7563]

You are such a writer. Not only an expert in horology and someone with such good notions of aesthetics and technology in the industry, but you write with such poetry. It is always great to hear you... ❤️

[@rako00n]

Im so glad you went your way with AMW. Videos are ace, great combination of detailed information and humor.

[@flemmingsorensen5470]

You absolutely nailed it - again! Well done👍☺️

[@KingPantocrator]

Add Richard Mille and you've got the perfect worst list

[@skibooski6884]

I swear they make the ugliest watches in the industry, I don’t care how complicated the movements are

[@Zeus-kj7nn]

Complicated uglyness​@@skibooski6884

[@aristideau5072]

I made a more detailed post saying the exact same thing. What am I missing?. or are we the philistines here?

[@The_Unsuitable]

Nah guys I agree with this, RM look terrible

[@jewblin5305]

They look like lego watches

[@richardwysocki8300]

Very informative and entertaining! Really enjoyed Andrew's sense of humor, too.

[@ralphus555]

Exceptionally well written and entertaining vid. Just subbed...

[@markhurley3242]

Watching this video should be made mandatory for all of the CEO's for these watch brands. Absolutely spot on and to the point, well done Sir!

[@ChefDaveKrul]

Brilliant video andrew ! Lots of knowledge and comedy . Just wondering if you and tom will be doing back and forth videos , they were always a joy ! Big fan , thanks for the content !

[@henryszubielski8601]

Just discovered your channel last night. I am absolutely enjoying you content. Thanks for keeping it really.

[@peakrider4886]

Ah Andrew, you had me in stitches throughout all of that. So many genius quotes in there I’m going to have to replay this over and over again!

[@dannysimenauer5745]

If only Rolex watched this video and received the message about how poorly most of us are treated by the AD's when all we want to do is buy a watch like we could before Covid. Well put Andrew.

[@Mr_Paw_revised]

Problem is Rolex likes this situation. Despite many models being valued now below retail prices, it’s still fueling hype, scarcity and manufactured prestige. The most desired models are still vastly unavailable. It allows Rolex to raise prices systematically and therefore increase their profits. I’m afraid in the next 20 years we’ll see a decline in the industry and no one will land harder on their ass, than Rolex.

[@dannysimenauer5745]

@@Mr_Paw_revised I feel the same way. In the 1960’s Mercedes made their cars hard to get before introducing the C Class to appeal to more buyers. Rolex and the AD experience is a turn off for anybody who has dignity.

[@ivanovooko]

they know and don't care. how many singers mention omega or iwc in their songs? :)

[@robh8893]

Great video again! I agree with most of your thoughts, but I really hope some of the brands like Breguet and Blancpain will listen and work hard to regain their previous glory!

[@cedarcanoe]

Priceless content. Very well done!

[@sfg5724]

Another great video Andrew, educational and entertaining. Especially the section on DW. Icky is so spot on! Biver "It looks like an Invicta" So true about Rolex, especiall the part of the sales person in a shiny suit.

[@sskumariyer]

Andrew, you're literal watch royalty (well deserved, if i may add- with your level of knowledge and passion for watchmaking.) It should be a literal walk in the park for you to get any Daytona (or GMT) of your dreams.

[@sardouro83]

It takes a certain amount of elegance to appreciate Breguet. Thank god most people lack it.

[@tudorserban111]

I think everyone appreciates Breguet. They just don't want 'em.

[@MatthiasFriebe-cm3zv]

Lotˋs of people lack style. Thank god someone gave them Rolex…

[@gouthamkgh]

Oh how I missed this wit! Incredibly entertaining, knowledgeable and funny vid.

[@alwaysforward28]

if this whole watch thing doesn’t work out, u have a bright future in comedy. i had no idea you were so funny 😂

[@splootan]

Excellent video 🎉 very well said 👏

[@danieljunior7821]

Very nice!!! (That patreon list is quite funny! lol, for sure it will grow!)

[@kernicterus1233]

It needs updating me thinks as I’m not listed, not that I need publicity.

[@balazskertesz5010]

My favorite worst brand is Piaget. The make some fantastic watches, have a great history and undeniable luxury credentials. And what they do with all that greatness? Literally NOTHING. When they came out with the Polo 79, I was quite enthusiastic, but the pricetag of 73K is simply ridiculous for what you get (a no complications gold watch). Who the heck is this even for?!

[@sinesaii]

I really enjoyed this. Well done sir.

[@brianhilsden2880]

On top form with this one Andrew. Brilliant 👏👏👏

[@knutjunker2019]

The German term "u-boot" describes both civilian, research and military submarines, like the term "submarine"

[@clivew772]

True, but there are those in the watch world who seem not to worry about making, selling, buying or wearing replicas of things designed to Nazi and Fascist specifications and used for those purposes. I’ve been reading and viewing watchy internet content for 20 years (not, I admit, exhaustively) and Andrew is the first commentator I’ve seen point this out.

[@davidgottfried5819]

Loved the perfect use of the Abe Simpson quote! LOL

[@plamen2110]

Excellent video! I laughed out loud when you whispered “my wife”. You will forever be the OG. Thank you for continuing on.

[@ftir1450]

Andrew, I love how you slip in Simpson's quotes. Keep it up!

[@oneeyeman6258]

One of your best Andrew!

[@mikelob6707]

Bro, your humor is on a different level, like an undipped biscoti, I love it

[@syncswim]

The concept that mechanical watches are inherently classier and cooler than quartz watches was almost entirely invented by Biver. It's the equivalent of responding to the proliferation of 5G smartphones by saying 3G flip phones are what people of good taste use, and that the grainy audio and LCD screen are romantic -- and having the entire world believe you.

[@jacemonboutwell1986]

Womp womp

[@drnick40]

I wouldn’t bash Blancpain and Breguet. They are two of the greatest watch brands. I would go after the Swatch group for ruining great brands.

[@HoroHigh369]

Another 🔥 video by AMW! 🙌🏻🙌🏻

[@limitingfactor3678]

return to form, I would say.... the last video this good was back in the days when you reviewed Omega seamaster aquaterra vs Rolex (despite my Omega going back to be serviced twice in two years I still wear this watch)

[@ToddH116]

I liked that very subtle reference to Blancpain as “white bread” I see what you did there Mr. Morgan… 😂😂😂 Honestly, I’d listen to you narrate paint drying at an accounting conference. Keep it up sir!

[@theospathopoulos7709]

Hi Andrew and good luck to your new channel. One recommendation: use the partitioning feature of KZbin for your videos so that viewers can navigate easier through it!

[@tareksoliman5]

Really really good analysis

[@sergeyyatskevitch3617]

Wow. Andrew is at his best - exquisite and elaborate vocabulary combined with a sharp, straight to the point look. Like a cruise missile, which can navigate through a complex terrain to precisely hit the designated target. Bravo!

[@reflactor]

That bizarre video from Roger Dubuis had me both cringing and laughing. Another great video!

[@oOGamblerOo]

Great video!

[@michaelfierman3256]

The vicious quips are coming faster than Addison DeWitt and Margot Channing at the Cub Room! ( and Congrats on 200K! )

[@prasenjeet111]

Putting Rolex there was a gutsy one. Appreciate it. They are literally relying on the historical models and some decisions that made them iconic. Otherwise what they have done in recent years

[@clambake3771]

If you want to know what Rolex has done in recent years, start by looking at the Omega catalog and look at everything Omega have copied from Rolex.

[@fj7509]

@@clambake3771 TRUEEEEEEEE

[@DuhamelRosado]

@@clambake3771 Weren't the Speedmaster, Seamaster and DeVille lines launched before their Rolex equivalents?

[@bibby65]

​​Three of Rolex main models were copied from Omega.What goes around comes around

[@jewblin5305]

@@clambake3771What are talking about? Omegas look totally different.

[@mlichstein1]

Looking forward to U-Boat's new offering, The Final Solution.

[@Newerasamearea]

Wow.

[@pistonburner6448]

"Oh no, my watch disappeared! I've heard rumours it's been seen in Argentina..."

[@Peanutdenver]

It's like Hamilton offering up the Nagasaki and Hiroshima as their new pilot watches.

[@josemedina1983]

If Seiko offers the Kamikaze watch I would be first in line. Not even kidding... the history just too good of making a cheap one time use watches is quite insane. Funny thing Seiko museum just calls it "1940 pilots watch" LOL.

[@MichaelWillems]

Or “the V2”. Or perhaps a tank watch called “the tiger”. Or… I could go on and they would get ever more cringe. Dachau, anyone?

[@onewatchjustisntenough]

I absolutely love how you narrate and bring forward examples in a very visual manner. The way you depict the conversation and the way it flows is just amazing

[@firminshepherd4834]

Yo great stuff! I'm not a fan of sci-fi but seriously considering checking out the books, esp. if they are anything like the narration here. Cheers, Andrew!

[@thebusinessfirm9862]

Such delicious dialogue. Thanks for the time you take to write these scripts.

[@flottenheimer]

About time the word got out. Bravo, Andrew.

[@24934637]

Rippped off, conned, scammed, beaten up etc.......Nothing worse than paying £5K for a Spaghetti Scametti! Who would have thought that such a (Allegedly) well respected brand would actually turn out to be a rip off at such a price??

[@theshadowman1398]

Swiss trying to promote a watch through skateboarding. I am 100% sure why other watch brands especially the ones under the same umbrella ( Richemont ) kept their mouths shut is because they wanted to see what a massive train wreck it would be.

[@EinsteinsTrousers]

I'm a budget-watch man. (Over £200? Not interested.) However, I'm also a fan of stand-up, and comedy in general, so I watch your channel, about watches I'll never afford, simply for the giggles. You are, if you'll forgive me saying, funny as fk. Thank you.

[@kuanwang9107]

Finally you uploaded

[@she_loves_watches]

Andrew, you are the Roger Bennett of Horology. Thanks for being you! Great video. ❤

[@Mel-95]

Andrew, yours is the most entertaining watch channel I know. Others try their hand at it, but you actually have important things to say amidst the clever humor. Great stuff!

[@skylineuk1485]

Another great video 😎

[@stevesmith7997]

Wonderful again!

[@taidee]

I simply come here to listen to Andrew, whatever he's talking about 🤣🤣

[@leealan6416]

Continue to watch. I just purchased a Casio Calculator Illuminator for fun. Lights up when you turn your wrist. Cheap crappy watch, but 100% Gold. Time , date, year, Calculator, Data storage, Alarm and cool. I collect vintage Seiko, but love the reviews and your new channel.

[@alexandrfedorov5722]

This is so good!

[@michaelpetrik334]

Why does everyone get this wrong? Blancpain is not the oldest watchmaker in the world. The oldest is Gallet & Co. Founded in 1466, that’s 558yrs of operation!! To top it off, they are still independently owned family company to this day. A long time ago I was participating in a watch forum and this same statement came up, to which I replied as I just did. Much to my surprise, I received a reply from Nicholas Hayek Sr, pointing out that I was indeed correct, and jokingly ended with they still won’t sell the company to me. I saved that email, I think I will have to look it up in my backups, so I can post a screenshot of it. Great channel Andrew, I am rooting for your success!!

[@kfmathew]

Absolutely. I wonder why nobody seems to have heard of them.... They did start out making clocks rather than watches, though, if I'm not mistaken? And do they make watches now?

[@michaelpetrik334]

Yes they are still making watches today. Most of watches they make for public consumption seem to sell out almost instantly. I know they also make watches for many other manufacturers and governments. So they are difficult to get ahold of unless you go used.

[@kfmathew]

@@michaelpetrik334 thanks 👍🏽

[@byronmclean8323]

I bought a beautiful Rolex solid-gold President with the MOP dial and Roman numerals about 15 year ago, but the price skyrocketed, so I put it away only for special occasions after its 10-year service interval. I was forced to get a cheaper Air-King 116900 for daily wear (I thought about the latest iteration, but I prefer an oyster case). I have tried Breitling (1953 reissue) and looked at Omega, but I just can’t shake my love for Rolex. So, one of the worst is still the best for my wrist! Great content, as always. I’m sure your newest endeavor will be a smashing success, Andrew. Cheers!

[@gregf9160]

Andrew, mate, if all else fails, you do have _the most fantastically soothing voice_ with amazing dynamic range, and a career as a voice actor is yours for the taking 👍😉

[@sameverett5842]

Ahh man, where has this channel been my whole life! I’m chuckling all the way through…… “the first part of its life as a hockey puck” brilliant video

[@erajasadi7667]

Great video and I must agree with all the brands that make this list even though my watch collection encompasses two Rolexes (the classic Sub and the James Cameron), a discontinued Blancpain Air Command all-steel chronograph, and a Seiko. And to boot, the next watch on my must-have list is yet another brand that makes your list: Panerai (I'm saving for the 47mm Submersible). I like dive watches and all these brands make great ones, although I agree with why Rolex, Blancpain, and Panerai make the list!

[@osamu_90]

"It's like David Lynch drank lead paint" 11/10 video and very insightful. I wanted to say Universal Genève, but its recent acquisition by Breitling might revive the long-dead brand over the next couple of years (Breitling CEO estimates 2 years) and I'm very excited for that.

[@aDocandhisWatch]

Brilliant video as always!! That James Corden comment is pure comedy gold!! 😝😂😀🙌🏻👍🏻

[@dscotp185]

Blancpain and Breguet are Amazing Quality watches.Some up there, if not better than the Trinity brands. However, being part of the Swatch group conglomerate, IMO, has ruined the heritage and image of these iconic brands. Bioceramic Breguet next? Anyone?

[@davlddemarest2626]

Awsome video, well done...especially the Rolex bit, worth staying to the end.....luck

[@masterwatch]

hehe 🤣 good video... I like the design of Biver watches actually... Nothing beats the low point of Panerai's snap on case back..

[@tailsneon556]

Didn't a certain Andrew Morgan once own a U-Boat? Congrats on 200k!

[@mitchmitchell9588]

Solid opinions.

[@MrGeirSteinar]

Like David Lynch drank lead paint made me laugh 😝 Super video 👍

[@MasterSam85]

You nailed it ! Couldn't agree more...I wish Breguet and Blancpain did something, but Swatch Group focuses only on Omega it seems...also aligned with you on your last pick ;)

[@William-0415]

I really think Blancpain could attract more buyers with a 39 or 40mm new release.

[@safarit678]

Thier "women's models" are 38. Silly dial colors and bracelet. Tudor is dominating simply for listening to people a d releasing tasteful 39 ans 37mm watches, nothing more.

[@pistonburner6448]

That's what she said

[@johnprosser5035]

They have just launched a 42mm which with its short lugs wears more like a 40mm

[@alejandrososa5146]

Watch snobs talk a big game about Blancpain’s history and legacy, yet very few pull the trigger. Too expensive for fairly unremarkable looking watches that next to no one would ever recognize or comment on

[@lazyguitarguy22]

The issue with Blancpain is they are expensive and don't offer the value prop or features seasoned collectors value such as proper proportions. What do they offer over a Rolex Submariner besides some "history" and "better finishing". If that is all they can sell and it wears like a hockey puck they will remain where they are.

[@brittwebb5602]

Props for the “Being John Malcovich” reference Andrew 😂

[@thisoldbelair]

Great Abe Simpson quote 2:12 😂

[@frankies.5269]

Hello Andrew, I’ve been following you for many years now and you just outdid yourself again 😅, great vid and your comments are hilarious 🤣. Please keep up with your great content and all best from Sweden…..please forgive us for the DW, we are still wondering here in our country how this could happen 🤑

[@pardus8panthera5]

Brilliant, just brilliant entertainment, as well as informative. You should be, hopefully will be, at 1 million subs soon. I view many watch channels, yet yours is still the most enjoyable and informative. As for the content on this vid, damn, the Breguet, as an owner of a special piece, plu my second favourite brand, that has a marketing attitude as frustrating as that woman you love, yet is always causing havoc in your life. Then to Blancpain, which, for all its good product, is lost in the forest. As for the others, you have described them perfectly. Cheers!

[@juliocarrillobatta2597]

Your mention of Jean-Claude Biver brought to mind his collaboration with Norqain. I don’t really hear many watch KZbin channels talk about Norqain and wondering what your thoughts are on this brand. I’ve handled their white opaline dial freedom gmt and the glacier dial neverest, both were finished very nicely and looked ace. The only thing holding me from getting one is their price is close or exact to what I can get from Tudor or Omega. I wanna get my first luxury piece this coming year when I turn 40 and contemplating the purchase of one.

[@MasterAska]

Lovin the Abe Simpson reference 😂

[@Surya-bz8qg]

Too good! Forgot I was watching a video😂

[@joecarson3379]

Getting that Simpsons quote in there during the Breguet bit was excellent

[@ph8077]

Curb - The Gettysburg Address is one of the greatest episodes. Susie on those giant billboards 🤣

[@ph8077]

To quote Frank Drebin: "Nice Biver!"

[@lazyguitarguy22]

😂 classic

[@chipmartin7608]

Surely, you're not serious...

[@BudgetWatchReviews]

@@chipmartin7608 He is and don't call him Shirley..

[@donb1183]

Mecosta County Michigan? Ferris State thanks you for the shout out!

[@geoffwatches]

Good topic this one! Agreed on most of them. However 2:05 breguet bioceramic? Or did you mean that for blancpain?