beauty influencers love fighting over nothing

The beauty influencer community is in flames right now and Ben is boldly asking "why??". Following a viral TikTok by Mikayla Nogueira where the comment section calls out the beauty influencer for lying about the power of a mascara, Ben dissects the state of the online beauty community and theorizes why it's seen a decline in engagement. Has the intersection of makeup marketing and beauty influencers come to an end? Find out what Ben thinks this week on Drama Mama!
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[@jenneric03]

The way people will de platform someone over MASCARA and not RACISM or ABLEISM is honestly ASTONISHING

[@69throatdestroyer69]

Don’t forget actual crimes as well (e.g James Charles)

[@lovaisa]

whats ableism i sorry i dunno

[@jenneric03]

@@lovaisa its like basically discrimination because someone is physically or mentally disabled and you treat them differently or like they are below you and you dont give them equal opportunity

[@lovaisa]

@@jenneric03 oh thats messed up thank you for telling me tho :)

[@lewa6122]

Omggggggg soooo freaking true though!!!! At least there are some sane people😢

[@Aaliyah20002]

The fact that i cant even do ANYTHING without watching Ben’s podcast is just crazy honestly, i insanely Love hIs personality and Ben is trully the Only comforting youtuberive even known❤

[@luvusm111]

samee hes such a comfort youtuber

[@matthewalexanderpacuraru4615]

Frrrr ☺️

[@sydneynesmith855]

Ik my mom was like get ready for school and I said wait a second I’m listening to Ben!

[@flowerxxedits]

I showed my mum ( a makeup artist/beauty influencer) this and she honestly feels ashamed to be apart of the beauty community 😨

[@oonaleomarie9309]

whats her channel?

[@ElishavaMusic]

Whats her channel called? Or TikTok acc

[@duk7933]

What’s her account name.

[@cabbageee]

what’s her name or acc? id love to check it out!

[@reidchandgie5851]

This podcast is the only one i can actually sit and listen to. It’s funny, and very entertaining to listen to. I can also be very serious and I’m here for it!

[@Just_JoJo156]

Exactly!

[@ily.madison]

frr

[@kayla2820]

what rubs me the wrong way is that she assumed her audience was stupid enough to believe the eyelashes were real

[@aubreekate3237]

the girl is being paid millions, you’d do the same 😭

[@themyofmy]

​@@aubreekate3237false advertising? no the hell i would not 😐

[@SomePeopleMakeMeSick]

Me seeing the thumbnail: "I always knew this was going to come. 😪" Seriously though the beauty industry gets worked up about nothing

[@roselily7998]

and then they don’t get worked up about the things that actually matter

[@silverkissx]

Fr I remember seeing a recommendation for a video about mikayla and I was like bruh not literally drama over lashes 💀

[@hellothere4419]

the thing with Makayla. A whole lot of ppl are mad bc its a genuinely good product and she still lied about it. Like girly what?

[@JohnRousse]

okay and? it’s to make money who gives a shit a lot of people are bored w their life to get angry about it edit: wait that was lowkey ignorant, yeah that was a bitchy ass move from mikayla tbh

[@hellothere4419]

@@JohnRousse i do agree that it’s not a rly big thing that should tear up the internet but it’s stupid on Makaylas part as well. why don’t we just get rid of brand deals tbh

[@aubreekate3237]

i mean she’s being paid to make them look good, if it doesn’t look good on her she’s gonna do whatever she can so they do. That’s how she gets paid, you’d do the same

[@hellothere4419]

@@aubreekate3237 no i wouldn’t💀i don’t care, it’s a very good product, every other influencer agrees (without having to be paid by the million dollar company)

[@maya2583]

this whole drama is just funny and pointless but on the other hand she did literally break the law because she falsely advertised a beauty product which apparently is a big deal and there’s a whole law against it

[@justgiana775]

people are always fighting over something

[@amazingruby9598]

Off topic, but after That Vegan Teacher saw Bens documentary, she made a video about “exposing him” while she repeatedly played a clip that she made fun of him for in the past that he said made him feel bad.

[@WALKING.C0RPSE]

Sorry do you think you can explain that stuff and what happened to me, I haven't been keeping up Ben's content and I don't understand what's happening with that

[@shaylav.8521]

Nobody ever watches the vegan teacher 😂

[@evaannemartinez]

Bens the best youtuber tbh all he does is spread joy.

[@Splash_FX]

Fr

[@Goofyygoobers]

Mr beast??

[@cl6wncake]

@@Goofyygoobers mr beast is literally a lie tbh, all the good he does is for views and money lol

[@Goofyygoobers]

@@cl6wncake lie???

[@Goofyygoobers]

@@cl6wncake oh hell nah

[@soobinie_diary]

i cannot live without watching/rewatching 20 videos of ben. consider me depressed/dead if i dont

[@keiraabi]

the funny thing is i’ve used telescopic for YEARS and it gave me lashes as long or longer than the fake lashes 😭 but i just have naturally medium length lashes, but i personally didn’t see why this was blowing up. it blew up more than any other crap thing people in the community did.

[@shimmerandshineee]

Fr I feel like the Mikayla drama was kinda dumb. Like how tf are you gonna call someone out for mascara but when say nothing at all when a youtuber does something extremely problematic?

[@lellow7087]

i swear people make the smallest shit such a big deal 💀

[@DeadDoorNail]

This actually such a good way of approaching this. I completely agree w everything you said, even as someone who loves doing makeup! ❤️

[@simpliixlavender]

Love your podcasts Ben!! You’re truly underrated!

[@tobyandBilly]

I listened to this while doing my homework and this helped 💪🏽💪🏽

[@agentchemcat6070]

as a girl, i have actually never used make up and im at the teenage make up age.my skin is alright, it shows that most of the time its lie

[@snarkylila]

we love the new intro ben

[@Splash_FX]

I like it

[@shawtybae7848]

the reason so many people are upset w mikayla is bc she broke the law. it’s false advertising and the l’oréal partner hashtag and promotion tag weren’t visible so you wouldn’t know it’s an actual promotion unless you looked for it

[@aubreekate3237]

is it truly that personal tho? She’s one or hundreds of beauty influencer who do false advertising. Yes it was wrong, but is it really worth anyone time..?

[@shawtybae7848]

@@aubreekate3237 i see where you’re coming from and i do agree but bringing light to false advertisement especially when it’s the law can help influence the influencers to not do it as well

[@Cherri_Pop]

2019 drama: gummy bears 2020 drama: covi- eyelashes 2016 drama: an hecking egg

[@maragroome2190]

So happy you’re back in Japan 💗 I bet you’re so happy and that’s so wholesome ahhhhh

[@rakuraisan547]

i love doing school and catching up with drama mama

[@jorjanileski8891]

Never been this early I love you ben so much you make my bad days good thank you for that❤️

[@calculator_lover1]

6:05 same with kpop community too, like carats and armys were fighting because a member of seventeen didn't tag jhope when they used crush's song featuring jhope TT

[@carmensletten1704]

IKRRRRRRRRRRR

[@marmar1632]

WAKE UP DRAMA MAMA UPLOADED

[@S4NO_256]

i was still first haha

[@Idklmfa0]

IM UP

[@Splash_FX]

IM UP

[@souphias]

5:55 "thats coming from someone who doesnt touch makeup" *benita flashbacks*

[@foreverdreaming2591]

I heard Morphe allegedly shut down because their makeup is full of dangerous color additives

[@laurenroupe2321]

The way I gasped dramatically at the intro 😂

[@wannabesceneboy]

This is so funny! I can’t workout or go to school without listening to this lol

[@kyanbenedict4997]

Keep up the great content Ben. Love ya mamas

[@ily.madison]

at points in the video his hair made it look like he had the lash extensions 😭

[@cacainmypants69]

I LOVE TO DO MY HOMEWORK WHILE LISTENING TO YOUR PODCASTS😫😫🫶🏽

[@adawarehime3466]

I couldn’t have agreed more.

[@KlutzKallz]

There are a few good skincare buisnesses, one being CeraVe. Its nice for my sensitive skin, and they have big bottles for not an extreme amount.

[@lokiluvr222]

I LOVE YOUUUUUU. THANK YOU FOR EXISTING

[@e7eanor]

this podcast is so underrated

[@christymiller4808]

I love your videos and podcasts so much

[@Katieandoliviatalk]

Love you Ben

[@Sturnp1xel]

I love watching his podcast then listening to them cuz my brain goes somewhere else and thinks about random stuff.. But anyways LOVE U BENN!!!

[@ALIVE-666]

The fact that i was eating MacDonalds when waching this lol

[@Just_JoJo156]

Ben's videos make me smile and laugh! Keep up the good work! Love you Ben! 💕

[@chu______]

IKR

[@d.usborne]

In 2018 ( maybe before that ) , Mikayla said something that was transphobic which is now considered hate crime. She said that it was not her but I don’t think I believe her.

[@madison5648]

I can’t watch him at night bc his podcasts make me sleepy 😂 bc j used to listen to all of his podcasts on Spotify to go to sleep to

[@ar1sah]

the way i remembered you had a beef once with vegan teacher

[@letmekillmyself61]

BEN THE MAN THE MYTH AND THE LEGEND 🖤🖤🖤

[@hananeko4565]

Great podcast , I just like listening ( and I usually don't ) to these videos . Great job man keep the great work up (^^)/ ☆☆☆☆☆

[@o_o-lj1ym]

It is serious. Undisclosed and false advertisement is ILLEGAL. It’s is a CRIME. The gummy thing is stupid tho

[@justleave2986]

i love u ben, you make me happy on a daily. thank u

[@KaydenHanley]

I buy my makeup from dollarama loll

[@Kky.is.goated]

💀

[@kae.with.an.e]

ben, i literally love you sm. i was having a bad day yesterday and so i watch your videos and it made my day so much better

[@lellow7087]

best podcast ever

[@ixchel_inspo]

love how he brings one direction into this

[@outsideyourwindowx]

I’m literally like right near where Mikayla’s accent is from in MA

[@sirayaoftheweek9607]

11:25 YASS BEN COME TO BOSTON AND WE CAN GO TO DOWNTOWN AND EVERYTHING!!!!!

[@FISTRIG]

LOVE YOUR SPEAKING VOICE !!!

[@jkitsmayaa]

forgot krampus but that was paint lol

[@badanamtion]

It's crazy how an other universe drama mana and benoftheweek all together never existed

[@ashlyndavis1219]

Is this the same guy as nickisnotgreen

[@anamomo12]

i think the brand may have asked her to do this bc i realized that after this whole drama happend a lot of beauty influencers or just people eho did makeup not even for tiktok started to buy it and try it and find that it was actually a good mascara which makes this sponser in a way successful

[@gloria5145]

lol did y forget the time you dressed up as cake?

[@pawicides]

this is so real

[@lourdezfrancis]

HAHAHA Ben, you literally are the best youtuber ever!

[@toeses]

DRAMA MAMA UPLOADED AYAYAYAYAYAYYAYAYA

[@m4dd1E.]

ben looks like michael jackson in this lighting 💀💀

[@carmensletten1704]

💀

[@annarehman9878]

fr

[@FISTRIG]

YOU ARE A BEAUTY AND I LOVE YOU !!!

[@rachael2760]

Love bens podcast

[@vanessabarnhart9022]

I love these podcasts because most of the arguments are things that I agree with and never get to talk about 😭 side note - I heard this from a very unreliable source so pls fact check me on this but I heard the same girl defended a brand with like a non-inclusive contour thing or something?? Idk lmao. Luv u ben

[@ccupidz99]

DRAMA MAMA UPLOADED 😜😜😜

[@aori_]

I also think that the reason makeup isn't doing so well is because of skin care. Like a ton of c3lebs have a skin care brand and has that skin care routine video by that one channel, and if you put make up on improperly, you can get acne/spots.

[@EnzoWilson-qv6tj]

i thought the vegan teacher kidnapped you I WAS WORRIED SICK BENJAMEN

[@thewomenwiththepearlearrin4127]

I have this mascara and it is that good tho.Or maybe its just because I have long lashes idk.But I think its the mascara

[@gaypanic92749]

YASSSS LOVE THE TEA

[@user0617x]

I LOVE UR USERNAME

[@gaypanic92749]

@@user0617x haha thank you sm 😂

[@keelycain256]

i think she was just showing the end of the look and lashes was in the end look or she just put a lot more coats of mascara

[@viluvsu5961]

okay but like an actual good skincare product that helped me is nambuzin its a Korean skin care brand for all types of skins

[@Dayy_dream_4life]

Guys I think Ben should make a video on his main putting on makeup looks with the help of Benji since he never puts makeup on!!

[@-_Roman_-7328]

I still don’t know why she lied because that mascara actually works really good

[@Adumbass21savg]

We all can just observe no one knows the real truth except for thm

[@gumphrie2906]

omg fr everyone being so dramatic

[@_trashwng]

I LOVE YOU BEN OMG

[@alexaslikestoeat]

me: 0:43 alsome:"cough"OKEH I SEE.... okeh so when i saw ben saying he's observernt (ok i may or may not know the spelling of observernt but k) i immediately knew he's qiuet he's calm he's very very VERY stubborn (bro sent pic's to the president of north korea THROUGH HE'S EMAIL) also the way ben observed this waz qiute intersting.and he haz a point anywayz the point is no matter how much you need something NEVER FAKE IT.

[@orangeyjuices]

My name kaydence and ur scared me when he said it lol it feels so weird seeing my idols say my name

[@EmiTheGreat]

all these people fighting over face goo

[@Alextrains502]

love your vids

[@eowynmcleod517]

7:30 yes, it is just eyelashes, but there's more behind the eyelashes, it's the entire brand,if people know that Michaela lied. Nobody's. Gonna want to buy from that brand that she promoted

[@Kky.is.goated]

Chill

[@eowynmcleod517]

@@Kky.is.goated no thanks

[@FISTRIG]

YOU ARE BEAUTIFIL !!!!

[@lilly5642]

I knew it was you when I herd you on true myths one lie!

[@DeadDoorNail]

Me 🤝 DramaMama

[@ava4936]

not me waiting for him to mention that he painted his face orange for donald trump

[@ILLEGALDOLL]

ily ben

[@chickenfajita332]

I can already tell this video is gunna be mad goofy by the title…..

[@urlocalbylershipper]

This podcast is like music to my ADHD brain

[@marissaglover1372]

Am I the only one that listens the the drama mama podcasts to fall alseep?

[@jadesvlogs3482]

hiiii Bennnnn

[@hihi707hihi]

lmao

[@Wika.drinks.too.much_drp3pper]

BEN NEEDS TOO TAKE BACK HE’S 2 CENTS 😞😔

[@ichinihq]

Love you ben

[@haleighb2]

STOP POSTING WHEN IM IN SCHOOL OMG

[@Sassy_slayz]

Hay yall

[@sydneequick7382]

dude jeffery will do ANYTHING to make himself relevant again i swear, same with james charles. stay irrelevant and give room for new creators. like responding the way they did was soooo extra