Brand History: ColourPop | How Did They Become Successful?

Hello friends!
Welcome to another brand history video!
This is a re-upload! The original video was corrupted by iMovie sometime in the exporting process. I re-edited footage. I believe the full video should be here, but the quality is definitely suffering.
Please let me know if you experience any difficulties while watching this video!
ColourPop was very highly requested- and I thank everyone who has left comments requesting specific brands! If there are any brands you'd be curious in knowing more about, please let know.
And let me know what you think about the format of these videos. I'm trying to find the best way to present this kind of content. It's so interesting to me and I hope it's interesting for you to watch!
All feedback is very much appreciated!
I've been having a great time creating content lately. Thank you to everyone for all of your support and kind words! I absolutely could not do this if it wasn't for you.
I have a ton of videos I'm planning and I'm excited to share everything with you- and all video requests + suggestions are always welcome.
Let me know if you have any questions/comments/concerns.
Thanks so much fo watching.
XOXO
ELLE
email me: [e-mail]
twitter/instagram: @shadowsmoked
buy me a coffee: www.ko-fi.com/elles

[@irenef4185]

This is such a good video for the people that weren't around when CP was first becoming popular

[@shadowsmoked88]

Thank you!

[@lanaesworld6976]

Yes! I have been around forever being a collector and artist and I still love these dives because I always learn something new and she is so well spoken.

[@Cynni393]

As someone who's been a CP consumer since the beginning I kinda wish they never did the fast fashion of makeup concept. I wish it was maybe more of a medium speed. I'm on a no/low buy until next November so I'm learning how to enjoy my current collection

[@daisycate]

Hey, Cynnamon X, I am doing a low-buy, too, having ordered Coastal Scents hot pots to fill in color gaps, and my husband bought me the Oden’s Eye Solmane palette and the two lipsticks I have wanted for a while. Do you have any tips? I am unsubscribing from emails and IG feeds and making a monthly spending plan. I may need a support group - No Other Makeup Orders (NoMo! for short) Anonymous? Elle’s channel will help. I have what I need and want to use what I have, and just buy makeup for friends and family. Go for it! I will watch for your comments! Elle is the best, isn’t she? LOVE her thoughtful, well-informed and honest content. 💕🎉🧚🏼‍♀️

[@Cynni393]

@@daisycate I have a public playlist of b makeup rehab videos on my channel so they should help. It's really helped me and honestly just realizing that loving what you have now is the most important part. Because eventually it'll expire and won't be usable then and what happens to that makeup afterwards?

[@Cynni393]

@@daisycate the turning point for me is knowing that the more you have, the less you use

[@daisycate]

@@Cynni393 Right! Thank you, I’ll watch those this week; did lots of unsubscribing and unfollowing today. I’m excited.

[@SarahNH978]

The thing that bugs me most about colourpop is they never have anything that's unique/good in my eyes in stock at the right time. Like, I got the mandalorian palette (solely for the color story itself and I haven't tried their palettes) yesterday but Moonwalk sold out a day earlier and a lot of their pencil eyeliners and everything have sold out in colors I'd be interested in. So it's like there's nothing worth buying to hit $30 unless I had less makeup in the first place, so I was honestly better off paying shipping than buying random crap that I have less interest in for an extra like $7+

[@fabulosityeternal]

This was an extremely enlightening look into social media, brand engagement and consumerism in the modern age. I found it really interesting what you had to say about why people get so defensive about Colourpop - I saw the same kinds of reactions happen recently on a video criticizing Shein. I understand why that happens now. Brands with a strong foothold in social media, very cheap products, and a ubiquitous presence seem to get lots of defenders.

[@MonicaAdrianna]

Another fascinating video! I love these deep dives. As someone who used to love Colourpop but hates what they have become, this was a very succinct and eloquent explanation! xo

[@shadowsmoked88]

Thank you so much!

[@andieho6200]

It's really enlightening to see the whole context of the brand.

[@londonfalling77]

Remember when Colourpop launched a nail polish line and it only got one collection before it got dropped?

[@LoveHeatherette]

Chelsea I had some and they were actually really good. They released spring colors in summer and it just didn't take off

[@shadowsmoked88]

My theory is they pulled the polish because of Kathleen Lights!

[@TipTheScales27]

Oh really?? I wonder if Kathleen Lights’ brand is tied with them in any way 🤔

[@Jkjoannaki]

No and that says a lot haha

[@rebeccajones9757]

@@TipTheScales27 Kathleen Lights had a few collabs with Colourpop. She had some lipsticks and an eyeshadow palette with them.

[@jolanda.c]

My first Colourpoppalette was My Little Pony and my last the Taupe palette. I really enjoy the eyeshadows. All because of Social Media...strategy works well. Being releasing back to back for reasonable prices keeps them on the radar. I just wish they would create a European Warehouse to avoid taxes, invoice and that sort things. That makes reasonable prices still expensive.

[@shadowsmoked88]

I could see them doing that in the future! It would be cost effective for them as well.

[@roxannegabel3655]

The only thing I'd be worried about in this instance is that you would only have access to products stocked in the European Warehouse which means you wouldn't have as big a range to choose from and the new releases would be available a lot later.

[@jolanda.c]

@@roxannegabel3655 that is with a lot of international/USA based brands. Christmasreleases you see in september, we get in november. But it depends on the brand and the resellers. Cult Beauty and Sephora France is daar enough while Douglas and Ici Paris in the Netherlands are most of the time late and limited.

[@MoonlitSunflower]

I kind of like that CP makes limited stock because they won't be filling TJ Max with overstock that didn't sell in 5 years. You know you're getting relatively fresh product if you're buying CP.

[@shadowsmoked88]

That's a definite plus!

[@mariam.a.]

Fascinating video Elle!! I always appreciate you putting all this time into research. I would love to know more about Pat McGrath Labs or Natasha Denona.

[@shadowsmoked88]

Great suggestions! I will add them to my list.

[@alexkasper5029]

i am not really a beauty consumer, i am a graphic designer and i started watching beauty youtube bc it is fun seeing all these products and their packaging and design, without having to worry about wanting to buy everything lol. i've become obsessed bc for whatever reason the beauty world is very compelling, though i am an outsider. as a graphic designer i find colourpop especially fascinating bc they really have the ability to deliver concepts that really sell a vibe or idea or dream that make their collections desirable. they really nail the packaging, as a design case study they have been doing everything right, their products rarely look cheap though they are inexpensive (except those plastic monochromatic 9-pans, the cardboard packaging is superior in aesthetic and sustainability). they are youthful but not immature, older consumers may not vibe with every collection, but there are some collections that would appeal to a more mature consumer. i love seeing their collections, honestly, however not so much lately. i really appreciated elle's perspective in this video bc she reminded me that consumers who are passionate about makeup want to support brands that are passionate about makeup and while what i see colourpop doing as really smart from a design perspective, i'd never really thought about how that lack of passion for the love of makeup makes their success and oversaturation kinda depressing. HOWEVER I really think this mindset has started to work against them especially in 2021. not only are people tired of the constant new releases many of which look exactly the same as other collections they have released, i really think their design concepts just haven't been that great either. the 5 pan palettes that look exactly like the natasha denona's, the clear plastic quads with no interesting theming, its all really boring tbh. i think as indie brands have really been shining in how they deliver cool unique concepts with great quality, colourpop's releases have really looked lackluster in comparison. i think that it is becoming more transparent that they are kinda coasting on the success they have been able to build and that they are not really trying anymore to do something different. it will be interesting to see how things play out for them since i think a lot of consumers are starting to prioritize supporting smaller brands who put more thought and love into their products, even though they may be more expensive. i think that is a good thing bc it will maybe shake things up and colourpop will have to start listening more. anyways, fascinating!

[@tinythingy4]

When I learned that they purposefully dont stock things I lost all interest in buying from them. With the shipping cost to my country, I would only consider making one big order with all the products I want. If they never stock them all at the same time, I wont make the order.

[@MiaRBeauty]

You hit the nail on the head with them being so personified and anthropomorphied into feeling like a person, all thanks to clever marketing. Excellent video as usual!

[@missimccarthy8408]

Wow Elle you really put so much effort into this video. Thank you ❤️ I genuinely didn’t know anything about the brand. I’m not in America so I don’t buy from them as I’m not willing to pay customs. They seem very budget to me, kinda like makeup revolution

[@kaymister0]

I was around then, I just have a terrible memory 😂😂 Thank you for the work you put into this video! It's very appreciated ☺️

[@gailbook70]

I returned to makeup about a year after Colourpop opened their doors. I like their blushes. I enjoyed this information about the company. Thx!

[@shadowsmoked88]

I have never tried their powder blushes! I will keep that in mind. Thank you!

[@connectwithyourdeck]

Really enjoyed this video it’s not just colourpop it’s taking us into the online history of cosmetics

[@bemmiebemmerich]

Spatz is German for Sparrow. Made me laugh. Also your Lipstick colour is amazing!

[@shadowsmoked88]

I didn't know that! Thank you!

[@andieho6200]

YES, what's the lip color??

[@glitterberserker1029]

As someone who does buy cruelty free beauty products, I think coming out of the gate swinging in that regard was good marketing. I have a mental list of brands that I know I can buy from and will sometimes buy from a familiar brand instead of looking up a new one, although that's more of an in store shopping problem. Plus the trickle down of cruelty free information can take ages. It's probably been a year since covergirl got leaping bunny certified and there are still people that don't know because why look up information on a brand that you're already familiar with.

[@shadowsmoked88]

That's a really good point!

[@dainapolchow4177]

Yay the video is back up! I didn’t get a chance to watch it last time.

[@tdsollog]

Thank you fir the thorough research... I’d never heard about Spatz Labs before

[@LiquidShivaz]

Thank you for your clear and well spoken opinion. I’ve fallen for the brand because of the quality versus price versus being cruelty free. However as of now I’ve had it with anything fast fashion/makeup/food.

[@newburygirl2585]

This was such an interesting video - I love exploring the business side of brands like this. I feel like KL is to CP like JH is to Morphe, except far less controversial. If you think about it, KL has helped CP to launch or relaunch quite a few new product catagories (loose shadows, mega palettes, powder blushes, etc). Also, as a beauty blogger (yes, I still write posts) it was interesting to year your perspective on the death of beauty blogging lol. And, I geeked out a little bit that one of the photos from my blog (from my Ultimate CP Palette Ranking) showed up around the 19:37-19:40 mark. :D

[@shadowsmoked88]

Oh hey! I hope that didn't offend you. I just feel like KZbin/Instagram really overpowered beauty blogs in recent years. And a lot of people transitioned into those spaces.

[@newburygirl2585]

@@shadowsmoked88 Not at all! Blogging def gets less notoriety now compared to back in the early 2010s, but it was exciting to see my content coming up in your search lol! And it felt like a small world coincidence seeing my photo pop up in the screen share because one of my early-on blog posts was a roundup of favorite content creators that featured you. Since you were actually the creator that helped me to discover the Project Pan Community!

[@Butterflygirl36]

I love that you put so much thought and research into this videos! Very interesting!

[@shadowsmoked88]

Thank you!

[@blendofdays]

Yay! Glad to see this back up! Hope you're well Elle 💜☺

[@shadowsmoked88]

Thank you! You too!

[@sghettinona]

Hurray! This was very interesting. Thanks for doing more of these info videos. You look great. You are really coming into yourself. It's fun to watch you evolve week by week. 🌞

[@shadowsmoked88]

Thank you so much!! I hope to do more videos like this!

[@kristinaerickson2353]

Can't believe I missed this one when this has become my favorite series on KZbin.

[@katherine4164]

Very interesting and a must watch!!

[@shadowsmoked88]

Thank you!

[@susanlynn5159]

I didn’t order from CP for years bc I hated their website. I have about 8 of their 9 pan palettes. They’re fun and easy which is a big part of the brand’s success. Another factor is their collabs that pull at people’s good memories, from Disney to I think it’s Lizzie Maguire. I’m not into that PR gimmick (or I’d have snatched up Pat MacGrath Star Wars palettes), but the numbers of people who are is working for CP right now. Thanks, as always for your insights and research ❤️

[@sc1592]

Super Sleuth Elle! I love these history and trademark videos

[@shadowsmoked88]

Thank you!

[@lanaesworld6976]

I just found your videos and subscribed after 2 videos. I'm a makeup artist and hairstylist for almost 20 years and I LOVE your deep dives. It's so emotional and nostalgic for me.

[@thol1187]

This is so interesting! Your research based videos are so well done!

[@shadowsmoked88]

Thank you so much!

[@canta_toca_2023]

Wow, this was interesting! Thank you so much for the work you invested and the great presentation! Also, I wasn't aware that ColourPop has only been on the market for six years.

[@katehamilton7796]

I watched most of this yesterday and then it just stopped. I really enjoyed this and would be keen to see more of this content Elle

[@shadowsmoked88]

Yeah, I had to re-edit and save because of an error with iMovie. Thank you for watching! I want to do more like this for sure.

[@Joy_Aqis]

I think this is very interesting. As an international consumer I'll say more and more people start using Colourpop, so they might not be at their peak but they will be in the business for the long run if they dont mess up big time. I approach each and every of their rapid releases as it could be their first eyeshadow palette or Colourpop product. At the end of the day you have full control on what you want or dont want to be in your collection. Just because you have similar products doesnt mean everybody else have them. So i found it amusing everytime. Thanks for your research 😊

[@AFFTFOMSICHTS]

Gosh I learned about colourpop in 2014 from coffee break with dani. She would talk about them all the time. I don’t watch her anymore and barely ever-never order from them anymore but there was a point I had 50 super shocks (had to throw them all away, they don’t last long) I admit I miss the notes they used to include in every order before they blew up. That was a nice personalized touch

[@celestecelestial90]

I found out about Colourpop through Dani too, but don’t subscribe to her anymore either. I had like 20 super shock shadows and threw them away because they dried out

[@AFFTFOMSICHTS]

@@celestecelestial90 lol it’s so weird how much our taste in creators change over the years.

[@celestecelestial90]

@@AFFTFOMSICHTS I think our content expectations and the our makeup preferences change over the years so we move on to other creators. 😆

[@shadowsmoked88]

I had to throw mine out too!

[@dawno5656]

This is interesting. I didn't know much about Colorpop

[@KCallia]

Great video, it really shows the power behind the brand. After business, it's retail and marketing/consumers studies that make money. Those degrees have some education in psychology to manipulate people into spending. It's no wonder people consider brands as friends.

[@angeladesilva5256]

I wish Hocus Pocus would come back ( but I am not about paying $50 for the palette on Mercari or Poshmark) I missed that collection it sold out so fast. I’d like to see you research the resale market like Mercari and Poshmark and how sellers purchase large quantities of Colourpop products then when they sell out on the website charge double or triple the price for them. Have you seen this trend I am sure you have but some people may know nothing about it.

[@ChicGeekMakeup]

loved hearing this!

[@jessicaharrison4719]

Every once in a while, I am interested in something Colourpop, but never enough to make a whole order, and it never seems worth it with shipping. The packaging is super cute, but that has never been my reason for buying cosmetics, so perhaps that's why!

[@keily4365]

I remember when color pop was exclusive to Sephora and I bought a tiny pallet that honesty wasn’t the best but because it was more affordable for Sephora. It’s crazy how much it has changed

[@gretchen2143]

Another great analysis! Love these videos!

[@shadowsmoked88]

Much appreciated! Thank you!

[@JustSheilz]

LOVED how thorough this was!

[@shadowsmoked88]

Thank you! I love the research

[@rockys2ndmomma]

Love these kinds of videos.

[@shadowsmoked88]

Thank you!

[@rockys2ndmomma]

@@shadowsmoked88 and a Canadian too! With love from Alberta.

[@skylilly1]

Interesting video, Elle. I have 2 or 3 colourpop palettes. I don't get reeled in with packaging, just color concepts. I've yet to try their blushes.

[@deathbeforedecaf7755]

I have never tried their super shock blushes but I found their pressed powder blushes to have a lot of kick up and aren’t really good imo

[@Kimbyroseh]

This is such a great video! I’m so tired I just want to go to sleep, but this is too interesting. I have to keep watching, lol!

[@jjsmakeupobsession323]

Yeah! I have been waiting for this video!😊😊😊 My hair is processing, so I will have to pause it, to shampoo the bleach out of my hair. I did hair for 28 years, so I just foil my own hair.

[@shadowsmoked88]

That's awesome!! I love that. What a skill to have!

[@natfast5382]

It is second year I skip colourpop sales)) So proud of me! But, I have to admit, they products are honestly great. Trendy colours, great quality, nice packaging, easy to use....

[@shadowsmoked88]

I'm proud of you! And yes, they are all of those things!

[@natfast5382]

@@shadowsmoked88 Thank you.

[@N.o.o.n.e.573]

Very informative! I’m curious about MAC, they were like the it brand and now it’s rare an influencer talks about them. 🤔🤔

[@shadowsmoked88]

I have a video including MAC coming soon- but definitely want to dig a little deeper!

[@TipTheScales27]

It’s because they’re not entirely cruelty-free

[@ohnoitsthecatman738]

I would like to know more about Becca as originally it was Australian and I'm an Aussie. They seem very famous for their highlighters and "aqua" powder but I'm guessing it takes more than two successful products to run an international beauty brand. Becca is one of the brands that sell out of foundations whenever Sephora has a sale and in the last 6 months, I cannot think of a day/week/month when at least one if not all of their foundations were 30% off

[@thedaiseygirly]

Ahhh the days of ColourPop only being SSS. I spent mad $$$ on them. Some of my highest viewed videos were ones with the shadows. I miss the days of how simple ColourPop was.

[@shadowsmoked88]

Me too! They were easy to collect.

[@KRfromthePaleozoic]

This is a fantastic video! Can't believe I missed it when this was posted -- Mia's Virtual Vanity gave the link in her comments section

[@shadowsmoked88]

I love Mia! Thanks for watching!

[@lucia5429]

Just started the video, love the idea and you look so pretty in a bold lip!

[@shadowsmoked88]

Thank you so much 🙂

[@destinyfrost8975]

I think its super surprising tht i never bought from colourpop like they intrigue me however not enough to purchase from them i think BH had my heart for a wee bit but they idk felt more wholesome lol idk im weird great video thnx for fixing tht ending bit 💖

[@lisawood615]

Great video! Love the research based content you release!

[@shadowsmoked88]

Thank you! I love doing them!

[@irisl7817]

It's wonderful to see all the context and history presented this way. Thank you so much for all that research. This perspective really is fascinating. Colourpop's releases can be overwhelming. I'm so glad you could get this video back up and that I was finally able to watch it.

[@therealdonnawagner]

These videos are great! I love how thorough your research is. I'd be really interested to hear more about Coty. Maybe it's just me, but it seems like them acquiring a beauty brand is the kiss of death for that brand. They have purchased several that had decent products and then those brands kind of moved into obscurity or lost all relevance (Philosophy and Burberry are two I can think of off the top of my head). I believe they also acquired Stella McCartney perfumes as well. 🤔 At any rate, keep up the great work and thank you so much for posting these! They are so much fun to watch.

[@shannongregory4954]

I love your brand history videos! 😁

[@shadowsmoked88]

Glad you like them!

[@danielferguson6670]

Great video series

[@veredyalinewitz5119]

I too heard about colourpop from kathleen lights. I was intrigued and bought a few brushes, lippies and super shock shadows. I really liked the brushes and the shimmery supershock shadows, but those dried up super fast :( the lippies that they had in stock and that I liked were very matte and a bit drying, so I wasn't a fan. then I got an all-shimmer eyeshadow pallette through boxycharm. that was the last straw: tons of fallout and very little pigment. Now I've watched many tutorials with CP shadows and they seem to be such good quality! but somehow I ended up with maybe their only bad product? dunno. Either way, I'm kind of glad they disappointed me from the get go, otherwise I surely would be ordering more and more.

[@nell7692]

i’ve only tried their latest palettes and i’ve found they work really really well. i don’t wear makeup all that much so i bought a few neutral palettes and a few complexion products and they’re perfect for light everyday wear. if you want something that works and is very affordable id suggest it

[@NEWYORKER131]

i love your channel!! so glad smokey introduced you to us!

[@shadowsmoked88]

Thank you so much!

[@emilyrebekah1]

Excellent work Elle! I’m sharing this with friends!

[@shadowsmoked88]

You're the best!

[@hayleypflug7384]

Love your lip color! Would love to see more brand videos. ❤️

[@shadowsmoked88]

Thank you! Will do!

[@michellestratford9753]

Really interesting video, thank you! I wish I could even remotely get my eye shadow to look like yours. Just wow!!😯🧡💛❤

[@daisycate]

Elle, fascinating! You are such a researcher!

[@shadowsmoked88]

Thank you! I love it!

[@daisycate]

@@shadowsmoked88 that is clear!! 💕🇨🇦🎨👸🏻🧚🏼‍♀️

[@michelleplass5310]

I love your content!

[@shadowsmoked88]

Thank you so much!

[@lolablake9196]

I used to love coffeebreakwithdani Edit: as for customer service I had a pretty good experience with colorpop. I mainly had this one issue where I received someone else’s order (and I’m outside of the US) they took a few days to get back to me so not ASAP but when they did it was sorted pretty quickly and I even got to keep the wrong order where only one item (a concealer) was not usable for me. And also once they sent the correct other I feel like they went with a more express shipping as it didn’t take nearly as long as when the incorrect order came to my international country.

[@kaylakirk7664]

Brand history is fascinating to me. I've been around since the launch of Colourpop so I knew some of this but learning about the lawsuits and that the founders' father owned the lab was interesting. I used to love Colourpop but I've soured on them in the last few years. Their quality-to-price ratio is still decent but their "fast beauty" model annoys me. I'd rather either go with a tried-and-true brand or try something new.

[@savannahwoods3222]

thank you love

[@kfemme68]

I really love that color lipstick that you have on. What is that lipstick and shade...if you don't mind me asking? Thanks for the info and doing these videos!

[@shadowsmoked88]

I was going through a phase with the ABH lip palette, and mixed shades from that together!

[@kfemme68]

@@shadowsmoked88 In case you didn't see my message on instagram, I live in Delaware. Let me know that you're still interested in getting the info and we can talk. Big hugs, Kara

[@BeckiBlack26]

I always wish colourpop was easier to get in the UK, takes forever to order direct

[@genevieve4202]

What's your background? You're such a skilful researcher!!

[@shadowsmoked88]

10+ years working in a library!

[@sabrina.natalie]

Does anyone happen to know what lip color Elle is wearing in this video? ✨

[@shadowsmoked88]

It's actually a few shades from the ABH lip palette!

[@sabrina.natalie]

@@shadowsmoked88 - Awesome! I’m going to check it out. Thank you so much for taking some time to respond! 🤍

[@Kiki-fe2le]

I only bought the Yes Please pallette because I couldn't get the ND Sunset Palette. I was underwhelmed, threw it out, and have never been tempted by them. Idk why I just don't care for Colourpop. It just seems so cheap but I just love Milani which is also affordable.

[@shadowsmoked88]

Milani has some great stuff! I feel like they have an aesthetic similar to some of the higher end brands you like!

[@blizzerdbiworrior]

IMHO, blogs lost power and readership when Google Reader was discontinued. I relyed on Google Reader to keep track of all the blogs I followed.

[@minooverdi5459]

I have just realised that i only have 1 colourpop palette and have never used it. What sort of freak am I?

[@shadowsmoked88]

I only have one CP palette too!

[@minooverdi5459]

@@shadowsmoked88 Ha we are twins.x

[@andieho6200]

I only have one and I rarely use it. I like pulling it out and looking at it, but when the rubber meets the road, I don't reach for it very often.

[@deathbeforedecaf7755]

Same but I think Colourpop is overrated and I don’t really support them

[@daisycate]

I only have two, freaks unite!

[@klowen29]

If they are able to go from concept to consumer in 5 days there is no excuse not to restock!

[@sophiegolden]

I like colourpop, but now after some years, it s too much news for me, and I really loved their liquid lipsticks, but now it s an other collection... And I have enough... I never tried color shok because it s too big... I liked also a lot Lime Crime, but it seems to go down... For me it was at the beginning a lillte the same... Thanks for the video, Lime Crime did you made a video about them? Stay safe

[@shadowsmoked88]

I've talked about Lime Crime a few times, but I don't know if there's anything new to add to the conversation! I'll look into it.

[@sophiegolden]

@@shadowsmoked88 OK I will watch thanks

[@JoAnn12]

Quick Question: What are you wearing on your lips?! 😍🪴

[@rondastothers472]

It’s a great made in America Product.

[@SaucerJess]

💗💗💗

[@cloeshmoroz4512]

Thanks for the video !!! Seeing that you enjoy discussing facts, lawsuits, etc., I'd suggest you check out Emily D. Baker's channel (if you haven't already). She's becoming quite popular atm after talking abour the Tati Beauty lawsuits and breaking down the court documents of the Britney spears conservatorship.

[@shadowsmoked88]

Ooh thank you for the rec!

[@cloeshmoroz4512]

@@shadowsmoked88 I hope you'll like it 😊

[@andreae2029]

I bought some products based on Kathleen light back in the day but didn’t like it so much and never purchased again . Seeing what they were doing , they looked a little suspicious to me and using the influencers was obvious that they gave them the products for free that’s why everyone on KZbin were so obsessed with them . I’m glad I didn’t bought anymore from a brand like this .

[@paillette2010]

Excellent! I see this in tiny brands like Givemeglow and menagerie, the diff is they are waiting for stock from PRC. I guess that’s more like Morphe. I think supporting brands like sydney grace is vital. KL is a racist and I don’t get why she’s still around. More people need to call Colourpop out in the fast fashion garbage thinking

[@lanaesworld6976]

Color pop has too many releases but they are so affordable for a great formula.

[@shadowsmoked88]

Agreed!

[@heatherhernandez5561]

I believe Kathleen Lights can sell anything!!

[@shadowsmoked88]

Me too!

[@maximumbees]

who ever heard of a company that wants to make money?! but seriously thats such a strange criticism 😭

[@sammysoppy3361]

I don’t buy color pop because everytime I have found something I might wanna try, it’s not in stock. literally every single thing I have ever wanted is never in stock so I just take my money elsewhere. If a company can’t get their supply chain shit together, or purposefully keeps a low stock, then hard pass.