Brand Identity vs. Visual Identity

What makes up a Visual Identity? And what makes it different from a Brand Identity? In this video, our guest instructor, James Martin (aka Made By James), is going to discuss the symbiotic relationship between the two, the elements that create a Visual Identity, and why the Visual Identity is directly influenced by the Brand Identity.
Want to learn more about Brand Identity Design? Check out Made By James's course on The Futur: thefutur.com/course/brand-ide...
Check out this episodes free PDF: www.dropbox.com/scl/fi/vhvf1x...
In this episode:
00:00 - Intro
00:31 - What Makes Visual Identity Different From Brand Identity
01:16 - What A Visual Identity Consists Of
02:30 - Brand Identity Is Established Internally
02:57 - Visual Identity Is A Part of Brand Identity
03:06 - Visual Identity Is Influenced by Brand Identity
#branding #brandidentity #brandidentitydesign
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

[@ar_dani_]

this video makes you understand that 98% of designers on Instagram are wrong about their services Thanks for your explination

[@bradgantt1818]

Thanks for this! I usually explain to clients that Brand Identity is the complete set of values, qualities, and traits that comprise the brand, while Visual Identity is the visual expression of this through the elements you identified: color, typography, logo, imagery, photography, etc.

[@ivsonaguiar4979]

As a designer, do you provide the complete brand identity pack, including visual identity, or is it sold as two separate items?

[@bradgantt1818]

@@ivsonaguiar4979 It depends on the client, but ideally, it is all one package. If they want to break it up, the brand identity comes first because it's the foundation for everything that follows.

[@TripathiSpandan]

@@ivsonaguiar4979 Personally I give both because of two reasons. 1) If I do the brand identity and then they go to another designer to get the visual identity work done and they butcher it, it will piss me off and defeat all my hard work. 2) I do not wish to trouble my clients, to look for a designer to bring out the visual identity so yeah both of us get to be happy this way. However, if you're great at brand identity then sell that and get the visual part done by someone in your team. Hope this helps.

[@CrookDanny]

Made By James, teaching with The Futur, in Lincoln swag - it doesn’t get better 🙌🏻

[@asherriyaal]

That’s a great explanation and the chart illustrates it perfectly. I think it’s important to be able to clearly and concisely explain this (as you did❤) because clients don’t always understand the need for brand identity; they come for a logo and visual identity. Thank you James

[@TheArchimedesEffect]

Yup, you got it

[@carolinaslodkowski9168]

This simple video ordered my ADHD mind so fantastically. Been struggling with the order of some aspects of a design and now I know where I need to go to work on it, THANK YOU

[@dumisanimacdonald3519]

Whaaaaaaat!, didn't know there was a difference between these two till today. Truth be told, this helped my perception towards these two aspects. Thank you James and The Futur

[@creativerty]

Gracias por compartir tu conocimiento James! Aprendo muchísimo de tu canal y de este también.

[@davontaej]

This is very helpful 👍🏼 thanks james!

[@ivsonaguiar4979]

As a designer, do you provide the complete brand identity pack, including visual identity, or is it sold as two separate items?

[@Mobilecat1]

Explaining with sick color scheme

[@samarabdulaziz9048]

Helped me a lot thnx a lot

[@huot_Seavhong]

thank you!

[@manitarathore5719]

Brand identity brand book and brand guidelines is all are same ?? Plss somebody explain me

[@Nodsaibot]

wasnt this covered on the last episode? lol

[@olanera99]

Thankss

[@GRYL180]

Wally Ollins wrote one of the best books on the topic.

[@malaikamebane7161]

Awesome

[@user-wr9jq7ds9h]

How way learn logo design,, Give our correct tips.

[@user-wr9jq7ds9h]

Obiusly ammazing boss

[@JoseVelez-dhumonio]

good stuff

[@christiansilva7352]

Primer comentario 🎉

[@TheArchimedesEffect]

Primera respuesta a tu primer comentario

[@lars8507]

Was a very helpful video, yet the way you are explaining this is very distracting for me.. I don’t know if I am the only one telling you this, just wanted to let you know!

[@TheArchimedesEffect]

How was it distracting for you?

[@Goddibaba]

Helpful content. No distraction. You might need to rewatch bro.

[@takingiteasydaisy]

i agree. to many bells and whistles with the sound effects and the lost of visuals going on in the background, and the thinking while delivering the info. Not hating i got a lot of value from this just as someone with ADHD i found the deliver made me distracted.

[@bigro4444]

Didn’t he hire Lincoln Design to do his branding?