Brand Promise [ Learn the 5 Key Principals To Connect]

[@vaishus72]

I have dedicated mu whole month to learn brand management from your videos, So I'm Grateful for your knowledge and your existence :D

[@BrandMasterAcademy]

Great to hear 👍

[@billchan4827]

Wow, this is really insight with a clear picture about brand promise. Does anyone know where I can find the link about "90% of brands don't articulate a promise" statistic? I like to read more about it which I think is really interesting.

[@wimukthidilhara7097]

idea from a big fan: really love how you explain things even without more examples. so, give us some homework like ' search for examples for differentiation strategy' at the end of videos, and in next video we can see examples for that fromyour video. Little weird thing... haha

[@BrandMasterAcademy]

👍👍

[@saintlongstride3909]

To teach is to learn twice. Thank you!

[@BrandMasterAcademy]

Love it

[@tonyazzi8439]

is their more examples of real life brand promises beside dollar shave club?

[@BrandMasterAcademy]

FedEx... Overnight delivery... there are many examples... simply look at the difference they claim to offer... that is what they promise to deliver

[@anindyabiswas1831]

top workk

[@BrandMasterAcademy]

Much appreciated Anindya 🙏

[@nikhileshshrikhande5177]

I simply Like ur videos. One doubt, what is the difference between Brand Promise & Brand Drivers ? According to me there is no difference.

[@BrandMasterAcademy]

Drivers are elements that shape the brand... eg purpose, position, promise, personality, attributes etc