Building Profitable Brands

In this episode, Charles dives into the world of niche influence with Jon Davids, the marketing mastermind behind Influicity. Jon shares his hard-earned wisdom on building thriving communities and skyrocketing brands to unimaginable heights. Get ready to take notes as Jon unveils his secret formula for creating a movement around your brand that captivates your target audience.
Uncover the power of niche influence and learn how to harness it to amplify your brand's reach and impact. Jon reveals the "rent-to-own" marketing strategy that empowers businesses to scale without sacrificing their current revenue streams. Through real-life examples and practical advice, Jon and Charles explore the intricacies of building unshakable faith among your customers and creating a loyal community that advocates for your brand.
KEY POINTS:
5:10 Traffic Growth: Explains how he grew website traffic through partnerships with major web portals.
7:32 Monetization: Discusses making money with Google AdWords on his website.
10:07 Agency Launch: Talks about launching his influencer marketing agency, Influicity.
13:00 Influencer Collaboration: Shares a story about collaborating with a KZbin influencer.
17:23 Community vs Brand: Exploration of building community versus focusing on brand identity.
20:00 Small Business Branding: Emphasizes the importance of brand for small businesses.
22:49 Community Building: Explains how to build communities effectively.
28:01 Niche Influence: Discussion on the importance of niche influence over mass influence.
30:53 Building Trust: Outlines how to build KLT (Know, Like, Trust).
33:21 Movement Examples: Provides examples of successful movements using his formula.
36:59 Social Media Success: Shares a Twitter success story about commercial real estate investing.
39:08 Faith Building: Presents a faith building checklist for businesses.
42:38 Testimonial Questions: Lists five key interview testimonial questions.
45:04 Customer Acquisition: Discussion on how to acquire more customers when you already have some traction.
46:57 Marketing Framework: Explains his rent-to-own marketing framework.
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KEY TAKEAWAYS:
• Discover Jon's secret formula for creating a movement around your brand that captivates your target audience
• Learn how to harness the power of niche influence to amplify your brand's reach and impact
• Uncover the game-changing "rent-to-own" marketing strategy that allows businesses to scale without sacrificing current revenue
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