Chris Raine on the origin story of Hello Sunday Morning

Do you know the story behind our name and how Hello Sunday Morning came to be? Our CEO, Chris Raine, gets personal and shares how his one man experiment of a night club promoter taking a year off drinking, sparked a social movement and encouraged thousands of people around the world to change their relationships with alcohol.

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Good work. I thought you were still in your early 20s due to the reversal of the aging process which comes from abstinence.

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