Apple CEO Tim Cook: Optimism For The Future | Mad Money | CNBC

[@vshvevhfrfery638]

He's right about Apple being a relationship with customers. I and many others really do love their products. Tim isn't rooting his own horn, he's being 100% accurate.

[@Chase5678]

First thing to do is listen to the customers👍

[@hollymolly518]

+Chris Chase more like how to milk more out of their customers....

[@NLS87]

+Chris Chase and not to random iHaters on the Internet.

[@moeskido]

As Cramer himself has said (in a rare moment of lucidity), Apple gets punished for delivering what it promises on products that other tech companies can only try to imitate while their sales decline even faster than Apple's. Anyone suggesting Apple's in trouble here should try looking at the entire consumer tech market first.

[@mil546]

Looking back as how apple is done and so far pretty good so happy for Tim Cook and shareholder.

[@housepianist]

Apple is going to be in the scene for a long time. They have been relevant, are relevant, and will continue to be relevant. Everyone acts like having a decrease in profits for the first time is a sign of the apocalypse. Every company wishes they could make $10b profit on an "off" quarter.

[@kairos-049]

+Randall Collins Even though Samsung electronics is far behind apple in profit, the mother company actually takes in considerably more (but they are a conglomerate that does literally everything.)

[@housepianist]

+Grant D True. Samsung doesn't necessarily have to rely on their smartphone and tablet profits since they make lots of other electronics and appliances. If anything, Apple really needs to diversify their product portfolio because even though most of their profits come from hardware, they need to venture out into other areas. Maybe the Apple car might be of some worth.

[@kairos-049]

Randall Collins Not only that. When I said conglomerate, I meant, they do literally everything. They operate the world'd largest ship building yard, they have a fashion line. They have their own town sized base in South Korea called "Samsung Digital City."

[@dario_lind]

And with the iPhone 7 their profits are bigger than ever

[@Observe411]

You can only coast for so long before you reach dangerously slow speeds.

[@fhowland]

AAPL is up 5.5x since this video 😂. Watching this on my iPhone 15 Pro

[@MichaelNNguyen]

Tim Cook for President 2020.

[@scottyee707]

+M I C H A E L YOUR VERY STUPID IF YOU THINK THAT, this guys is so out of touch with what apple fans want

[@Scatteril]

First gay president

[@moeskido]

+Scatteril That you know of.

[@housepianist]

Absolutely! Maybe..just maybe we can squeeze him in for 2016? :-)

[@jjshim1]

+M I C H A E L Yeah~~. I felt the same thing while heard Tim and he looks like kind of politician. As many peoples are wondering, definitely there is no creative thing any more from Apple now.

[@MrKingman2012]

Looks like Tim Cook did an excellent job answering those curve ball question with calm elaborate answers.👍

[@kairos-049]

+Ryan Covert Well yeah, he's really good with public speaking, and dealing with the media. You may as well have said, "nice dunk Michael Jordan."

[@xincarceratedx]

good job? they were totally scripted, simple questions, no opposition from the clown on the right who calls himself a journalist, and had help through every answer without any opposition. sit down cult follower.

[@user-sm3vh3wo7v]

Tim, Apple's product isn't the stock, its the quality of your hardware and software. Fix iTunes, fix Apple Maps, fix iCloud, and create more content for iPad. DON'T go on Jim Cramer and cry about being undervalued.

[@pprocon]

//// sounds like you know how to run the largest public company better than Tim Cook. CEOs have to balance the interests of all stakeholders. That’s employees, shareholders, customers, managements, society, suppliers, and environment.

[@LOUI-e7h]

If you look at the numbers apple is still a very profitable company. The markets over reacting. Hardware wise they have the strongest position, IBM thru in the flag and said they will replace their hardware with apple computers. They also have 200 billion in cash around the world. They also have the strongest brand in the tech industry to a point ppl will overpay their product over the next guy who have better specs. I'm willing to bet this company share might drop this year but if you put your money on them for the long term and can be patient it will double in 3-5 years.

[@fastcornbread]

+Kimchi Archer - The market/Wall street always over reacts...NOW is the time to BUY. PS. The market has a tendency to go down prior to elections. No matter who the president is, AAPL is going to be around for a very long time. I say Take advantage of the skepticism.

[@LOUI-e7h]

+James Morris and buffet saw what I did... I'm not happy he did. I was banking on the media to destroy apple to 80 dollars a share, now I'm worried it wont happen haha

[@adamag3359]

Steve Jobs is an artist, he doesn't give everyone what they want, he give things to the people who truly like art, Tim Cook is a business man, he want his products feed everyone's need,so actually we really shoundn't be mean to Tim

[@drevilatwork]

It's not that apple is doing so good.... it's that everyone else sucks so much. But that's what you get when companies are run by shareholders instead of visionaries

[@pspcow]

That's most companies, but I agree. I have a galaxy and have no intentions right now to upgrade to the s7. Its the same thing, just slightly better.

[@mil546]

Thank you for sharing. I think that Tim Cook is one of the most decent people. Down to earth just a nice person. Love the phone. Thank you keep up the good work.❤

[@MrGiggity890]

LOL analysts were saying Apple’s best days were behind it. AAPL is up 7.5x since this interview. Congrats to all AAPL shareholders.

[@judeodogwu1071]

His southern accent is still quite strong

[@charlieflowers3673]

i miss steve jobs

[@krishnansrinivasan830]

Jim seem to poke Tim a lot. Tim is so patient and gives relevant reply.I think Apple watch is the only watch that is a complete package. Speaker , internal storage , touch screen , heart rate monitor , customizable strap. Apple started the revolution with smart phones, they designed the app market seeing which android emerged. Only lag apple seem to have is they adopt to certain features very slow. They have only necessary stuff not just because the it exist. Android has a lot of features , still feels incomplete .I'm a android user I feel so. Apple is a premium company , It delivers what it says. PERIOD. They are really a great team.

[@nitinkumar29]

The truth is..Samsung new phones has decimated iPhone 6. No one is interested in same boring products, do innovate or get lost.

[@SFCFilms]

I think this is all a storm in a tea cup. Apple shares are still strong from what I can see, it's value is twice as what it was in 2013. Besides when you buy shares it shouldn't be just because you make money, but because you believe in the company, it's people and the products they produce.

[@lesaan]

Your audio is not synced up well towards 17:00

[@MrBswas]

The camera looks like its having to hold its pee! -_-

[@kairos-049]

+MrBswas best comment ever.

[@wendlerkurt]

He was absolutely right. Look at the stock now!

[@jeffhudgins312]

"Apple: The house that iPhone built." I miss the Apple pre-iPhone, when they focused on their Mac lineup and true professional tools for creatives.

[@jphlam]

Now we get iPad Pro sh*t : Not useful at all for creative professionals

[@ThePrometheus617]

I like the way this guy thinks

[@mankursaraswat19]

hard talk !

[@k.j.3835]

I will definitely say Apple has been slightly disappointing lately...I expect them to give me software updates that I can actually use, or touch on things that could use a fresh update. Apple Music is fine the way it is I'm not complaining about the design...why change it if it was JUST recently was created. Whereas the phone app, messages app, calendar app, weather app, voicemail app, and even Safari don't exactly NEED an update but it certainly would keep things fresh. If Apple would work more on being convenient for its users I believe widespread perception would be completely different. "Live wallpapers" why should I have to 3D touch a wallpaper to see an animation? Shouldn't it just play when the phone is unlocked? The lock screen...why can I not see the weather, or pin a to do list? The dock...WHAT is the purpose of that ugly rectangle as if I can't find the apps at the bottom. Notifications...why are they so sloppy still? Apple has just gotten laaaaaaazzzzy

[@redcae1911]

tim was right !

[@ken5321]

Tim Cook is a businessman. A person without dream.

[@MrGiggity890]

Cope harder

[@KhushantPadhiar]

apple was best apple is best and apple will be best for ever

[@slipperyfella2466]

At 2:42 Tim Cook is wearing the Apple Watch series 3 even thought the year is only 2016!

[@ki6eki]

I don't see Tim Cook as a true visionary. He's more of a realist always talking numbers.

[@shanejames7738]

I'm sorry but Tim Cook is no Steve Jobs

[@KanwarAnand]

Hehe. That's original.

[@r8rdarklord]

+Shane James Even he knows that. Tim Cook is a very humble and approachable man, I met him twice in the Starbucks on Stanford Ave, Palo Alto. We talked for some time, while he was waiting for his coffee. Very unassuming, was interested in whatever I had to say.

[@p5rsona]

Damn lucky. I wouldve gave him a piece of my mind on the $100 fee for storage upgrade with 16gb being minimum thus useless.

[@r8rdarklord]

OhMyBooda Don't you think that he knows that, apple wants you to buy the 64 gb device. As far as the 16 gb is concerned it's for people who don't use there phones as much.

[@p5rsona]

r8rdarklord Exactly they know it and it this day and age its pure extortion. Even for people that dont use their phone as much 16gb is an insult since lets not forget the damn ios takes a lot of space thus you are left with less than 10gb. Sooner or later they will pay for their greed. I can find a 128gb micro sd card on amazon for $40 but apple charges you $100 for 52gb extra.

[@fastcornbread]

Ok. Maybe Tim Cook isn't Steve Jobs. Apple is still a strong company. You'd be surprised how much of an empire IE Engineers, visionaries, and geniuses Jobs hired over the years to keep this company so strong. The staff hasn't changed. And yes...The apple watch right now is crap. Still, Apple is a company that's going to be around for quite a while. Quality products that people are still willing to pay top dollar for.

[@r8rdarklord]

+James Morris Apple has sold 12 million apple watches it's still ahead of no. of iPhones sold in the same time frame. Jobs had a larger than life personality, so people see the success of iPhone in hindsight and declare Watch as a failure which it is not. Also, why would one compare an iWatch to iPhone, how about comparing an iWatch to all the watches or wearables sold in the world and see how it stacks up.

[@fastcornbread]

+r8rdarklord Idk Pers0naIIy it seems useless t0 me, H0wever it attracts revenue,,,,,apparentIy s0me0ne is buying it,,,it's stiII a great c0mpany,,,I w0n't deny that

[@r8rdarklord]

James Morris I understand that it may be useless to you in particular but that can't be the basis for a majority opinion. However, there is no denying the nos. and in the bay area I see a lot of young people wearing apple watch. I believe if Apple makes it a little more affordable to buy one, bolster the native apps., maybe bring it in a few more shapes the college kids will gravitate towards it. This sort of move will power the services like apple pay, music etc. battery life is another key, we will see what happens.

[@KarthikMadhavanMD]

I agree that they have awesome products, but I am not excited about them as I used to be before, that makes me not upgrade devices more often, I still own an iPhone 5S and would still continue to use it till it dies, also a key is not to upgrade the software which will kill it faster

[@Davidc10]

+Karthik Madhavan Oh no! The reality distortion field has been broken! :o

[@KarthikMadhavanMD]

No steve to keep it going

[@Davidc10]

I'll admit, I used to fall for charisma quite a lot.

[@EastEZ82]

good points as usual Cramer. I'm still an apple loyalist though so I'm biased lol

[@DOUGHBOY420.]

Show Tim Cook a jailbroken iPhone lets see how he reacts

[@xincarceratedx]

is this an Apple Infomercial\25min long commercial?

[@paulwilliams2024]

Apple is still more profitable then very other company . The sky is not falling !

[@tpf4292]

it's still amazing to me how Apple chose their acquisitions, they "buy technology and people"

[@bharatgroverkuuni171290]

He was wearing apple watch series 3 cellular version that time

[@p5rsona]

When Steve took over Apple back in the days, it was pretty much success after success and innovation. I wouldnt dare call that a coincidence. He was extremely demanding of his employees and would make them accomplish the impossible. He had the vision, the mind to see future trends and needs before anyone else. Under Tim, Apple has just been coasting on the success of Steve, adding gold colors, gimmicks like force touch, spec upgrades and the apple watch which is debatable in terms of innovation. If the iphone 7 leaks are true, apple is pretty much on a downhill unless they manage to bring back steve from the cloud.

[@MrGiggity890]

AAPL up 7.5x since this comment 🤡🤡🤡

[@yearbattery]

I bought Apple watch sport version with black band, the clasp on the band causing skin discomfort, I wrote email to Tim Cook request apple to refund the money to me or provide a new lather band, but denied by apple staff in Shanghai, and no formal relay by email from Tim Cook. Guys, if u consider to buy an Apple watch, I kindly remind u that if u had skin discomfort, the feedback from Apple are: Not refundable, unable to provide an another type of watch band. You should to see a doctor, and buy a different type of watch band.

[@oscarfernandezmayo4435]

This is an interview to calm the worried investors but the customers are using their expensive devices over 2 years instead of 18 months as Apple expected.

[@stevejobs1841]

tim cook is the ted cruz of ceos

[@pisojelrg1]

Look at watch on his hand it looks like a new verison

[@pdr770]

The Speakers in iPhone 13 will use Less RAM and Save on Battery. Also in AirPods and more. Also will have Noise cancel for Phone Call and Music and Video.

[@israelebed3757]

IT would do us ALL good to learn to speak easy.

[@pdr770]

The Camera Chip in iPhone 13 will use less Battery and less RAM. For all 5 Camera inculdibf Front and Lidar and FaceID hardware with also less RAM.

[@Observe411]

The difference between Apple under Steve and Apple under Tim is that Apple is now dominant. Apple had to be the innovator and be creative because it was seeking that top position. It has reached that top position and now can coast, without the need to be innovative and creative to the same degree that it was under Steve. I mean, look at the car endeavor that they have recently pulled back on. Is that something Steve would have done? Apple is spoiled today because they have so much and don't really have to do much to maintain its empire. Steve was hungry. Tim isn't.

[@mcalann]

Very well said

[@rayboston2285]

I think AAPL Stock will go up to $98 in One to Two weeks. Possibly $105 in one Month.

[@ff6605]

I like him smart man good manager

[@RodrigoVazquez91]

Tim, I trust you, I support you but please, just stop producing the Gold/RoseGold 12" MacBook, it's a huge mistake, it's bad, it's useless, I hate it, it makes me feel angry when I talk about it, everything else is fine

[@typingcat]

I would be optimistic about the future too, if I were as rich as he.

[@theinvisiblegaijin1165]

'customers love our products', yeah i did, but not as much these days.

[@KauniLeonard]

💎 gems

[@nicholassingh1476]

nice

[@Styyy]

RIP STEVE JOB was a marketing guy who have love for design and product but TIM COOK is only a marketing guy its a big drawback.BUT still i have faith in name "APPLE"it is" STEVE JOBS APPLE".

[@davidvu6108]

Tim Cook needs to step down

[@cbrichs]

Shorting AAPL to $84, limit to buy at $83.5. You're welcome.

[@anothahungrykid1026]

Ok, I'll remember you. Just don't delete your comment.

[@nickhahn5412]

Lol please remember you said this.

[@mayokarvi]

+cbrichs i'm watching apple stock tumbling little by little today with no support, impressive view dear Sir

[@jondoe3599]

+cbrichs Have fun loosing money as the shorts always do with AAPL.

[@mattmoran1849]

Nice job lol

[@RileyXmusic]

Hahaha "you might use Apple Pay everyday! ....or..at least a few times a week" 😂

[@JoshuaFLO86]

What Tim is blind too, is the fact that apple customers are loving their products less and less

[@PromotingTheBeat]

+Joshua Flo Well, their mac lineup increases in sales every year while PC ones decrease, so I don't know how true that is.

[@koban4max]

+PromotingTheBeat I would love to see that source.

[@PromotingTheBeat]

koban4max Sure Here is the most recent: www.ign.com/articles/2016/01/13/mac-sales-see-slight-increase-in-spite-of-declining-pc-sales And if you want to go back to 2014, here is another www.huffingtonpost.com/2014/10/20/mac-sales-apple_n_6018190.html

[@koban4max]

PromotingTheBeat cool thx Didn't know..but now I do.

[@koban4max]

PromotingTheBeat by the way..does this include mac pro as well?

[@danielvillano9732]

if Steve Jobs still a live.. apple will more innovative than todays caompany.. he is the Apple's Father!.

[@PoliticalMatter]

The anchor was annoying!

[@skoizumi291101]

We need an iPhone app to let Tim go!

[@KPnDC]

+Shinya Koizumi silliness

[@SuSu-zx4zy]

MR.TIN MYO ZAW SU SU စုစု ❤ 🤝🤝🤝🤝👍👍

[@manueloswaldo696]

Apple Music is real shit...

[@darknevin]

wow this is good....Just give me a jailbreak already

[@reskyamalia9689]

i am very stress and deppressed thinking about apples CEO Cook

[@rahilahmad3604]

Check out Google I/O 2016 recap. Google is miles ahead in terms of innovation.

[@niks9277]

so u make such products that user should hav to upgrade at greater rate

[@KanwarAnand]

I have lte here in india for 8-9 months now. Meh.

[@Scatteril]

Really that is too bad

[@final-apps]

First! Well i have nothing to say.Enjoy the day

[@vsboy25]

Apple should focus only on laptop computers because that is all they do well.

[@Alecrestrepo]

GTFOH

[@pd5482]

Military to Amazon, Now.

[@ebandrunesku3635]

payed interview. no thanks.

[@wrcrally12]

Apple needs innovations same boring iPhone nothing new I love u Steve jobs bless u

[@exklimexklim]

First of all, iPhone doesn't exist anymore. I don't know how to call these phones. The iPhone was left behind since iOS 6, iOS 6 where Steve jobs was still alive and Scot was still working in apple. ( scot was the creator of iOS and was fired after Tim toke Steve throne ) I was considered myself to be a #1 Apple fan, but now I became the #1 Tim hater. Not Apple it's not apples fault. It's that tim who tried to put 2 naked guys in my fking music albums.

[@timenswijtink]

This show is below Tim. Come on!

[@timenswijtink]

+Timen Swijtink Kudos to Tim for keeping his cool.

[@satish8758]

I guess the company is working on some Secret R&D program likely to be Virtual Reality as per the last quarter of 2015 & the 1st quarter of 2016 there has been no major innovation and the company needs to put up something in order to pass the year and im pretty sure there are gonna surprise us in about a year !! and Tim cook is right we have to consider the macro scale in the profit margin rather then that of a quarter of a year.

[@satish8758]

we thought the same thing with the iPhone but they nailed it, im no Apple fan boy but lets see..

[@sweetaddictiontoawesomenes6831]

okay if Apple apart from not listen to the customers, don't start getting a fair more humane treatment to all its Chinese workers it will be worth $10.00 a share in the next 10 years I Mark my words

[@12w0]

pointless drivel: I got apple music for the free 3 months they offered. running on android it seemed very buggy. i seriously wanted to remove it. A lot (not all) of the bugs have been fixed and I decided to keep my subscription. I actually dig their selection and was able to find many songs I didnt expect to find on there. example Ed Rush & Optical - Pacman (Ram Trilogy Remix). I have it on vinyl and yeah I was surprised they had it.

[@KanwarAnand]

Running on iOS it was nightmarish

[@12w0]

I have no doubt about it. I've noticed that when connected to the internet it works almost fine, but as i put my phone on airplane mode or turn off data that's where it gets interesting. It still needs a lot of work.

[@KanwarAnand]

12w0 From my point of view, Apple Music really ruined playing back music on my iPhone. Playlists are jumbled, songs are jumbled, it is such a difficult interface that I have been using a 3rd party music player sometimes.

[@feivelfinch8715]

Just put bigger battery and better camera than Galaxy S7 in iPhone 7!

[@Galaxyshooter116]

Good luck!!! amazing phone, hard to compete with.

[@Stef-dm4jm]

+James Thomas is the ram management also good in the galaxy s7? I'm just curious because in the note 4 it's really bad

[@Galaxyshooter116]

Stef 1995 im able to keep 8 to 12 apps open on my s7. huge improvement.

[@jimcunningham61]

+Feivel Finch better battery is critical for me

[@Stef-dm4jm]

+James Thomas nice , and if you open instagram and go to a page, and if you than going to the home Screen of your s7 , is the instagram still on the good page after 5 min? or is it gonna refresh and goes back to front page of instagram?

[@49fiori]

Tim what did you come up with new? What is your new product? Steve Jobs had 3 in 9 years. You had 0 in 6 years. iPod 2001 iPhone 2007 iPad 2010 ---- also MacBook Air in 2008. You had Apple Watch, Apple Pen, iPhone +, iPad Pro, etc... When Apple Pen was introduced this was the end of Apple.

[@JoshuaFLO86]

No one ever ask Tim the real questions smh

[@m3mario]

Can you point it some of the "real" questions?

[@realvaughnfelix]

OhMyGosh!!! everywhere I look, there are iPhones everywherrrrrrrre !

[@JayV86]

This man is the CEO of Apple?! He doesn't speak as if he knows about the direction where his company is going, nor does he sound confident. "I didn't look at the stock price today" "Customers love Apple products" That's his answer to everything, that mantra is old.

[@domesp4943]

He should be optimistic otherwise bye bye job! Apple needs to be more aggressive, I know they don't want their products half baked but the competition is not like it used to be

[@rav7n188]

When he said "This is huge" by referring to the upgrade rate of iPhone switching from Android in China, he sounds just like Donald Trump. Huge and yet hallow!!!

[@unpreeable]

apples business model is unsustainable. eventually it has to slow down

[@brandonriddett9783]

what apple needs to do it, release nee iphone every 2 years instead of a yearly thing

[@joshchan5818]

Let's see about iPhone 7 how to help Apple! Let's see!

[@49fiori]

Steve Jobs really had only two innovations 1) iPod 2) iPhone I wouldn't say that iPad was great innovation. It is a bigger iPhone. I would put iPad and MacBook Air in some semi-innovation category. So Steve Jobs was CEO from 1997 - 2011 and these 4 years he introduced 2 very new products (iPod and iPhone). So every 7 years. Tim Cook is not Steve Jobs. So he could only come up with 1.) small iPad 2.) big iPad 3.) big iPhone 4.) Apple Watch (NOT INNOVATION) That is it. This is what Tim Cook did in the last 5 years. To give him credit he still has 2 years left to introduce something extraordinary. Will it be Apple Car? I don't think so. What can they do with the car that would be so different that how we experience cars today? It must be consumer electronics, because this is their core business. What are we left with in consumer electronics? TV, you don't need to produce a new TV set, you have Apple TV. Cameras? I don't think so. It is really difficult, there is nothing left where you can innovate right now.

[@49fiori]

***** you must be a decent human being and fun to be around with. Your level of intellect is below my dog's. So other than poodle do you bark any other dog breed?

[@49fiori]

***** OK dog!

[@koban4max]

+49fiori in real talk, ipod and iphone wasn't just Steve's greatest innovation. Apple was about computer and not focusing back to mac pro is bad news....this goes with soldering all mac computers as it killed longevity.

[@JadaKingdom971]

You guys ask for a lot lol. What is really there to do more in the smartphone market? Besides making battery life unlimited and making camera on par with DSLRs there's really not much to bring. It's actually not only Apple. It's the whole smartphone market that has peaked.

[@final-apps]

Something that we dont thing we need..//

[@sanjay999ful]

don't blame india for LTE, it' your fault increasing iPhone price of iPhone by 200$ and i don't give a dam for buying for 200$ extra in India #timcook

[@justaguy2022]

he didnt have to put the ipad on the floor to look at his cheatsheet, no need to pretend just hold your ipad in your hands

[@pdr770]

iPad will have a Compass for Apple Maps, Moovit App and Games.

[@reskyamalia9689]

its samsung duo

[@pdr770]

אייפון 8 בספטמבר יתחיל מ600-700$ ואייפון 7 יתחיל מ500$ ל4.7 אינץ׳ ו6$ יעלה 400-500$.

[@orangegreenify]

Tim doesn't get it. Investors cannot be satisfied with promises of more unit sales in iPhone in China, India or whatever emerging market. Apple needs to dig its moat and become the first stop for every smartphone interaction of todays people beyond simply the app store. (Google, Facebook, Amazon all created necessities without our life doesn't work anymore. Tims focus should be on eliminating this uncertainty of iPhone unit sales which is strongly tied to cycles, economic conditions, etc. He should use the cash rather than spending it on useless buybacks.

[@websuspect]

+JesusNut™ Hes also not handling his shit. Apple is aa great value. Im not hearing him dealing with shit saying Apple is a great value. Apple is a profitabe Company.. Im hearing alot of Fuzzy Math about the Chinese Economy thats in the toilet.

[@aneeshyt37]

Elon Musk should be the next CEO of apple...

[@Jo_Zh]

+Aneesh Pillai Elon will be smart enough to reject that post. His Tesla and SpaceX company are on of the cutting edge of technology. Apple is not.

[@growp3735]

+luis navarro that doesn't mean Apple is better than tesla -_-

[@JadaKingdom971]

Well different products, can't compare.