Xero Shoes Is Dead To Mr. Wonderful | Shark Tank MISSES | CNBC Prime

Welcome to Shark Tank MISSES, a brand new Shark Tank show here on the CNBC Prime KZbin channel. Everyone makes mistakes, even the Sharks. On this show, you will find all the missed opportunities that slipped through the Shark's fins. The could-have-been, would-have-been, should-have-been deals that just didn't work out in the tank. Congratulations to the ones who got away, even if it hurts!
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An entertainment network with a programming slate that is an extension of CNBC’s distinct brand. The entertainment-focused block in primetime includes programs such as Shark Tank, The Profit, Jay Leno’s Garage, American Greed, No Retreat, Undercover Boss and Secret Lives of the Super Rich.
About Shark Tank
The Sharks are looking for the best products and businesses America has to offer. Hopeful entrepreneurs come to the Shark Tank seeking an investment to start, grow or save their businesses. If the Sharks hear a great idea, they’re ready to invest using their own money. And they’ll fight each other for a piece of the action. But first, the entrepreneur must convince a shark to invest the full amount they are asking for.
This Emmy Award-winning show has been the launching pad for some of the greatest products ever sold. The Sharks, Mark Cuban, Kevin O’Leary, Barbara Corcoran, Daymond John, Lori Greiner and Robert Herjavec (along with other celebrity guest sharks) have made deals with - or passed on - some amazing brands: The Squatty Potty, Simply Fit Board, Bombas Socks, The Ring Doorbell, Scrub Daddy and The Original Comfy - to name just a few.
Shark Tank celebrates entrepreneurs.
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Xero Shoes Is Dead To Mr. Wonderful | Shark Tank MISSES | CNBC Prime

[@ZevMeth_originaljewishmusic]

Yes for the extra info at the end, this is what we look for!

[@berry104]

Finally!

[@eldrincorales5389]

Yes , i also google the company for there current networth HAHA

[@TheDonovanFisher]

Xero Shoes have changed my life! Was suffering with plantar fascitis, and merely a month after starting to run in their shoes, I am completely pain free!

[@SankofaNYC]

Kevin almost got away with owning half of a 33million dollar business for only 400k… And Mark was advising them to take the deal. Smh… this is why it’s important to not cave under pressure to the sharks and to believe in yourself and your product! Good for them!

[@arturogranados1133]

So happy they didn't take any deal. They are doing so well. Love Xero.

[@stevensashen6956]

Keep in mind that this episode originally aired in 2013. Thanks to being on Shark Tank, Xero Shoes has expanded WAY beyond having just a DIY sandal making kit. We now have a complete line of casual and performance shoes, boots, and sandals for almost every activity. They're all barefoot-inspired, lightweight, and backed with a 5,000 mile sole warranty.

[@JohnCernosek15]

You showed them! I’ve had like ten pairs of Xeros and I’ve never been disappointed.

[@Bryan-ig2zp]

Thanks Steven. Your shoes changed my life and family members who were suffering from modern shoe injuries. You're awesome.

[@stevensashen6956]

@@Bryan-ig2zp It's hearing stories like yours that inspire EVERYONE at Xero Shoes. :-)

[@sazji]

@@Bryan-ig2zp Yep. I love my Xeros and can’t imagine going back to padded/cushy shoes. Also they really stick to their warranty, no messing around.

[@uriahdowell4851]

Hey Steven, I'm from the Philippines and I've been saving some cash from my hard work just to purchase my first Xero Shoes I am so excited, and I keep on scrolling your website from which pair I can choose. You truly made something beautiful for mankind sir!

[@joshpoi886]

Love the man’s confidence. He is unshakable despite the sharks rude and stupid comments. Come on Barbara, “you remind me of my ex-husband”, wtf is that

[@natesilvers2166]

And her dirty looks... bleh

[@alinm4844]

Mental illness

[@guppygills]

crazy how it's 10 years after this aired and the only two barefoot shoe companies i know are Xero and Vivo and the latter is way too expensive lol. i'm not a fan of the string designs but i'm glad they got into the sneaker game cuz their actual shoes are mad nice

[@NopeNope78]

Lems are pretty good too

[@djessbolan]

Altras are amazing hiking shoes as well!

[@BanjoBitty]

I never thought I'd be a super fan of a shoe company, but here I am thanks to Xero Shoes.

[@johnwadley4003]

Xero has sure come a long way since that day! Profitable and growing fast - Love the shoes and the positive company culture.

[@xeroshoes]

Thanks for the support, John!

[@captaincoyote1792]

I adopted zero drop, wide toe box minimalist philosophy four years ago, when I retired from 50 combined years Navy and federal wildlife law enforcement careers, and prepared to hike the Appalachian Trail. 50 years wearing pointed “foot coffins”! I own a couple brands, but by far, my favorites are my Xero Prios, and Xero HFS. I’m glad to see that Stephen and Leah stuck to their guns.

[@gladwinn8735]

Barbara: " You remind of my first husband....like what?🤦🏽‍♂️😂

[@saraeissa4954]

Lol what?

[@MohitSingh-kk4fr]

perfect minimalist, light weight, extremely durable, odour free shoes

[@kenyanfurnishedrentalsllc2505]

Love how they stuck to their guns and believed in their baby even when others were laughing. He who laughs last, laughs loudest!🤣

[@fpshooterful]

Really? How much money this company made? More then the Sharks?

[@kenyanfurnishedrentalsllc2505]

@@fpshooterful $400K for 8% Equity > Company walk out with "bare feet" per Kevin, Gotta love Mr. Wonderful 🤣No deal in 2013 > Company goes on to hit $33.6 Million in Net sales in 2021. I'd say they Laughed last and laughed loudest😂

[@fpshooterful]

@@kenyanfurnishedrentalsllc2505 Great they made their profit. But, their "value" still can't compare to what the Sharks have in their bank. Otherwise they wouldn't be sharks....

[@adedaremayowa1347]

@@fpshooterful it doesn't matter tho, they made it without the sharks!

[@SankofaNYC]

@@fpshooterfulthis show isn’t about being in competition with the sharks you know. They are just starting their business? How and why would you ever expect them to be worth more than people who’ve had multiple businesses for decades? The point is that the Sharks said their idea was no good and one tried to get 50% but they believed in themselves and became successful. The reality is that most of the products the sharks do invest in have not done as well as this product. The sharks were wrong here. That’s all there is to it

[@AlwaysLoudAA]

Lol the blurb at the end.

[@TubeMony]

Liked the info at the end!👏👏

[@agillet80]

I'm excited to work for the company -- so glad they didn't take the deal and sacrifice 50% ownership. Building it up on their own, the hard way, ensured the company could always make footwear that aligned with their core principles. So many other "barefoot shoe" companies compromised their beliefs the second the fad cooled off, whereas Xero remained steadfast and quietly built a strong following. Plus, it helps that the shoes are crazy comfortable :)

[@joexero]

This all makes me smile. Sort of like my initial reaction to the product and my absolute certainty that I could never wear them comfortably. Four years later, I don't wear anything else and loved the product so much I came to work for the company. I think that makes me the winning shark.

[@himanshusoni528]

The guy was so sporty, not to get offended by mr foul mouthful

[@Steve_Ragnarson]

Good for them for sticking it out. I own several pairs from Xero. Love em

[@bekadid]

Wow, I had no idea this show was so rude! I hope they all remember this because this company seems to be doing great

[@ZevMeth_originaljewishmusic]

If they did 33.6 million with no deal, I wonder how well the competitor did with their 10mill deal!

[@jesusloves4244]

Who cares the rich will not inherent the kingdom of God so they have received their reward. I rather live a humble life and inherent the kingdom of Heaven.

[@vegestaples]

👉🏼Amen to that...🙏🏼 Very soon, when the central bank digital currencies are rolled out and there is no longer cash money, the powers that be will be able to "turn off" the accounts of those who refuse to bow down to "the program"... meaning "no buying or selling"... 👉🏼Our trust then and now must be 100% on the Creator Lord Jesus only... 🛐 👉🏼Just sayin'...🙄

[@sylvanomangano8453]

Wtf y'all weird

[@vegestaples]

@@sylvanomangano8453 👉🏼Jesus loves you, man...✅ You are just the type of person He is looking for...😌

[@manojramesh4598]

@@vegestaples 😂😂

[@MichaelSheaAudio]

Gotta love the end screen showing how much they went on to make by 2021. To be fair though, as the product was at the time, just rubber and rope, and a concept that contradicts decades of footwear trends, it's hard to see it's value. Now with a full line of shoes and boots, they're one of the more notable brands in the market and I have a pair of their shoes on the way as I type this out. The exposure of Shark Tank is sometimes better than the investment.

[@zrsah2682]

this is gonna be a good one, shark tank MISSES, what we all want to see sometimes lol

[@rachelreeb695]

Hahaaa I had the same thought 2 chicks

[@YawleyG]

"I forgot to bring my Tylenol, so now I've got a headache. And for those reasons, I'm out." -Barb

[@RagnarHoff]

If we fast forward to today and they presented their current collection of normal looking shoes, im sure some of them would be on board. Xero shoes along with other barefoot brands are doing fairly well.

[@rg7792]

Very good series by showing the Misses of Shark Tank.

[@danielleza908]

I have a feeling that if Lori was there this pitch would be much more successful.

[@nahidmirmahmud8914]

But Lori looks for Hero, this one is namer Xero

[@jasongao2766]

@@nahidmirmahmud8914 they make 10-12million this year

[@reenedevn]

Kevin being so mean sayingg its just a rubber and a string , but still want 50% of it. Who wants to work with someone who dishonor ur product like that😂

[@viranjith]

$48 million in 2022. 🔥🔥🔥

[@JustMe81579]

Working in healthcare and doing 12h shifts are brutal to your feet. Hoka shoes are thing around work and I’m like yoo that’s just too much. Need to get back to the basics. I’ve been wearing my Xero Aptos and it’s best shoes I’ve ever worn to work. Slip it on and let’s go! I used to have to put my feet up midshift cuz my shoes were killing me, not anymore. I’m on my 10th+ pair. Can’t wear anything else..

[@MrNick-]

2:58 Barbara coming out with the BURN HAHAHAHA

[@AncientEgo]

Xero shoes are the only shoes you'll ever need, changed my life.

[@fineartbymattphilleo]

If Kevin had signed on for 10%, he would have made his money back many times over.

[@solangecastillo93]

Their z trail shoes are my favorite shoes and the most comfortable thing I’ve ever put on. So glad they are thriving!

[@todd92371]

Never ... ever... let anyone sway you from your dream. There are so many who will never understand. Pass them by and look back as you enter the new spaces.

[@123CardFreak]

I ❤️ the info at the end

[@neilldn74]

They did well after Shark tank. The company’s 2021 annual net revenue was $33.6 million.

[@Justin-Hill-1987]

I might consider getting a pair of Xero Aptos slip-on shoes and a pair of Xero Aqua Cloud sandals for the spring/summer months... I could see why they became a popular choice with with people who love the minimalist shoe lifestyle...the shoes mimic walking around in bare feet with ground feel...

[@hou950]

Just got my pair today! Glad they didn't give up any equity in the tank.

[@MattGillette1994]

Barbara: "I don't like this black sole. I reminds me of my own soul." I'm out.

[@hiimmidas]

My Xero shoes are comfortable and durable. I'll buy another pair eventually.

[@davidwillette4213]

Just bought my first pair. I love a success story

[@SutekhDaSteemroller]

I like xero. I just wish the styling was more "hip" .

[@ejicon3099]

I saw "XERO SHOES" in the title and thought this would be a LINKIN PARK collaboration product pitch. 🤤

[@Jack20165]

Barbara watching the pitch: Oh I´m so out XD

[@playalong12]

Wow the sales🎉🎉

[@NoWayJose3456]

I just ordered their winter snow boot because the toebox is wide. I have difficulty finding shoes because my one foot is a half size bigger than the other and I have wide feet. So I’m hoping this brand does the trick 🤞🏻🤞🏻🤞🏻

[@joshjohnson2956]

Just keep in mind these are very minimalist, your feet will likely need time to toughen up. I made the mistake of wearing my xero sandals to a theme park with concrete floors, after about 6 hours my feet were absolutely killing me. If you find yourself on hard floors a lot I would look into Altras, they have a zero drop heel and wide toe box but they have tons of cushion.

[@humberton2306]

I tried xero shoes a couple of years ago in my decision to take a chance with barefoot shoes. I found that It's more than just rubber and a string. It's about freeing your feet. I fell in love with these shoes right off the bat and will never go back to regular shoes.

[@jesperkjaer8268]

Good they didn't get involved with those greedy a..holes. I love their shoes. My favourite shoes in the last 3 years have been xeroshoes Hana. I've 3 pairs in addition to two other models.

[@Georgian2go]

good for them

[@nickclark18]

My friend actually had something like this invented, many many years ago he tried pitching it to a few people but everyone just laughed at him and eventually his patent and company or whatever got "bought out"

[@badabing8152]

Things that happened. This. Pick one

[@omarsalazar721]

Nice to hear they did well for themselves but man does Kevin cut like a knife does it with grace but a businessman through and through legend

[@HandlesL]

HOT DAMN I did not expect that value for the company at the end there

[@stevensashen6956]

That's not our value. Those are our NET SALES from 2021 :-). The value is typically much higher than net sales, especially with a growth rate like ours (6x in a row on the Inc. 5000 Fastest Growing Companies in America)

[@HandlesL]

@@stevensashen6956 thats amazing! You guys are a true inspiration! ^^ I cant wait to put in my own order for a pair of shoes as well haha

[@anthonyaguero2681]

Boy did the sharks screw that one up 😂

[@hadawaykyle]

hmm I wonder if they will get a deal

[@ZevMeth_originaljewishmusic]

I like the info at the end, but I wish it would be more like what Dragons Den UK did, with an actual follow-up featuring the entrepreneur!

[@D4RKV3NOM]

This is KZbin not TV, you have to settle.. and I take not needing to do a google search at the end is moving in the right way for me

[@ZevMeth_originaljewishmusic]

@@D4RKV3NOM I hear that, and concur!

[@D4RKV3NOM]

@@ZevMeth_originaljewishmusic follow ups are good stuff also though

[@jackson102788]

They fumbled the bag lol

[@ZevMeth_originaljewishmusic]

I think this was being pitted as a fashionable ploy, if these hadn't been 'fashionable', they wouldn't have gotten to where they are.

[@mism2897]

33 million in sales!!???? How?

[@albertbe3]

They made shoes

[@CumMachineGun]

it took them 8 years

[@melhoresreceitas1897]

they sell other shoes now,

[@JayBuccola]

They have a robust line of awesome shoes.

[@foodsportsnewspk4020]

Very nice

[@louiebarrera1101]

Kevin: Well what’s your counter ? Shoe guy: 10% Kevin: you’re out of your mind! 😂😂😂😂 comedy

[@scottcamuto8410]

both sides had unrealistic valuations.

[@natesilvers2166]

This was funny haha they so look down on you if you're barefoot but so glad they didn't take that low offer. I run 5000 miles a year in minimal shoes and a lot of them in xero 4mm sandals since 2014. I only just discovered the Xero HFS and it's unbelievable shoe even better than vapour glove 4 since it not only feels amazing but it looks great too.

[@cobaltblue5523]

5:17 these guys do their best to try manipulate them into selling multi-million dollar idea or project or corporation I'm so glad that they did not fall for it because that these shoes are really going off

[@Addakhel]

I'm so happy that specifically Barbara missed this deal! All she does on the show is insult people and say she's out!

[@xxFR12]

when was this??

[@wintercame]

2013.

[@massapower]

Bahhh. Mere pocket change for Mr.. Wonderful on missing out ...😝👊

[@JacobMireles]

Xero shoes a awesome!!! Moving to the minimalistic runners they offer cured my plantar fasciitis.

[@TheDonovanFisher]

Same here!

[@ninemimesleft]

Minimal zero drop shoes fixed my back pain.

[@watchdealer11]

I own a pair of these and they are very comfortable but definitely don't look the best if you're going somewhere a little bit nicer I recommend bringing some nice Birkenstocks or something 😅

[@stevensashen6956]

Wait until you see the casual and dress-casual shoes we have coming in 2023 :-)

[@bangbangcomics]

@@stevensashen6956 if you're really the guy in the video.... congratulations on your success wishing you more in the future

[@stevensashen6956]

@@bangbangcomics I am ... thanks for your kind words

[@TheDonovanFisher]

​@@stevensashen6956 I also don't care too much for the majority of the styles, but your shoes are worth it REGARDLESS! Running in the HFS cured my plantar fascitis in a month (though i do like the dawn grey color), and the 360 is awesome for basketball! I have NEVER rolled an ankle in them, unlike the numerous times in Jordan's. Thank you so much for your innovation! By the way, I would LOVE to see some minimilist CLEATS!

[@stevensashen6956]

@@TheDonovanFisher VERY happy to hear your story (for many reasons, some of which I can't share YET). And cleats are on our to-do list. Stay tuned.

[@eric5r]

I thought it had to do with xerox machines 😭🤣🤣

[@Ranger_k16]

I love when people who have no idea what they're talking about Google something and that's their reasoning

[@reliefbymm7761]

It’s the ego of the sharks that causes them to act arrogant and loose

[@romerooo3212]

This came out back in 207

[@stevensashen6956]

Originally aired in 2013

[@FLDeadHeads]

Bring back XeroShoes.

[@stevensashen6956]

We would love to get a follow up 🙂

[@gmailrockmcbride49508]

The logo reminds me of chik-fil- a

[@user-wx5xu7fu3p]

When I had a job I would take off one of my jobs on Tuesday and Wednesdays for shark tank and the profit

[@Thestomachlover]

They don’t need the sharks this is worth millions

[@SG-jm7np]

Glad to see the company did $30m plus in sales. I took a look at their website and they have other SKUs as well. I don't think that was a great idea. The fall for a lot of shoe companies is too many SKUs in inventory. So while the sales figure looks great, I just wonder how much they have in stock.

[@stevensashen6956]

We are VERY attentive to not getting "over-SKU-ed." We keep expanding the line because once people get used to Xero Shoes, they want to wear them for EVERYTHING... so we develop new products for new use cases or with variations in features that have been requested. We've run out of inventory almost every year because our growth has outstripped our ability to buy enough inventory. (we're working on that ;-) )

[@juliustobar]

@@stevensashen6956 bruh

[@gmolina]

@@stevensashen6956 this is very true, I'm on my fourth pair of Xero and I use them all for different things. Waiting for dress shoes to get my fifth pair haha

[@htboston]

@@stevensashen6956 Your wife is absolutely beautiful.

[@stevensashen6956]

@@htboston I totally got the winning ticket it the wife lottery ;-)

[@Scanman8585]

I run in them. Amazing

[@sloth6247]

I’m about to give them a try. Tired of these pointy shoes.

[@Mondie4bn]

This is proof that no one can measure a heart of a champion. I mean the total disrespect and mockery. That’s why people hate rich people. You can have your money and stay humble. But not this lot. If you don’t understand it then say so but you cannot use you ignorance as an excuse to insult others.

[@c.t.p.9821]

I cant imagine running with something stuck between my toes...

[@xeroshoes2561]

That's why we make sport sandals that don't go between your toes, as well as casual and performance shoes and boots.

[@ezeess7239]

i just bought a pair of xero shoes and i love them!

[@shozltn2376]

Shark tank misses is awesome

[@Yiuu32]

As they always say , you never know😂

[@sircapalot7447]

When I think zero does I think sweat feet’s from holes

[@rossta3949]

I love their shoes.

[@grantavakjan9488]

This 'buble' actually keeps getting bigger and bigger

[@Mgoter-jc5pr]

Lori would of made a deal 100% if she was there

[@Altamirana713]

If the company’s really THAT worthless, then why offer to give them USD 400,000 in exchange for HALF of their “worthlessness”? As a shark, you’ll also have to work on something that you deem to be so worthless. Seriously, why even offer a deal?! 🤣🤣🤣

[@TheSouthIsHot]

My thought exactly. He evidently realized it was a great idea otherwise no way would he offer $400K.

[@franklinegbuche7097]

Good for them. Although I still don't get the vibe of the shoe.

[@meetdavid2024]

At least Barbara didn’t give a stupid reason to go out

[@stevensashen6956]

Except that, if you look close, she complained about the lack of color, and then I point to the 1,000s of color combinations of our sandals ;-)

[@byrongardner9299]

I just found out abojt the barefoot shoes and if they had the presentation of the KZbin video, I had they would've gotten the endorsement. Well that and some shoes as well. Of course they're gonna laugh off jandals but their shoes are way more interesting. Unlucky for the sharks they've missed a heavy hitter

[@rottenhead8385]

I came back to this segment because I wanted to see what they were charging for their product back then but, they never got a chance to say. I can't believe how expensive these sandals are for how simple they are. You are paying for activism and not for the footwear. How do I get a pair without the hippy cost attached? I really want a pair of the Z Trek but they are $60 before shipping! The product reviews that were not happy said they end up out $15 for the entire experience and have no sandals because they had to pay to send them back. Why is this company operating this way?

[@trewlyrics]

33 milli?! Sheeeeesh

[@stevensashen6956]

And growing rapidly still ;-)

[@infowazz]

this is not new at all, cmon man!!!!! it is a really good product and they are doing quite well these days.

[@mandlas.4305]

Kevin was only interested in the value of their patent so he could license the technology

[@vbarcodev9714]

shark tank is probably what drove their sales up in the first place lol

[@stevensashen6956]

In a way, Shark Tank made us who we are today. The focus we got from preparing to be on the show is what helped us decide that being a "lifestyle business" was not enough. The criticism and other feedback (much of which you don't see in this clip) from the Sharks is what helped us decide to expand from a DIY sandal kit to a complete line of casual and performance shoes, boots, and sandals.

[@TheSouthIsHot]

@@stevensashen6956 Bravo to you for giving credit to Shark Tank. Your humility is admirable and inspiring. (And good for business!)

[@TheMovementMovementPodcast]

@@TheSouthIsHot Very kind of you to say :-)

[@paulreid1480]

My question is, by 2021 how much of their shares got diluted?

[@stevensashen6956]

Not a lot :-)

[@ErraticFaith]

Xero shoes was an incredible miss. I wear them everywhere I go/train (Hubei, PRC) and (Taiwan).

[@jamesblaser5329]

Brilliant company i have the z trek sandals Brilliant

[@rachmadsuhartono]

So the bubble hasn't burst years after mark said it? And the sharks didn't even try them on