Dealer Or Stealer? Here's How To AVOID Getting Screwed By "Market Adjustments"!

( tfl-studios.com/ ) Check out our new spot to find ALL our content, from news to videos and our podcasts! The new car and truck market is painful enough with MSRPs rising across the board, but then you have the dealer "market adjustment" to deal with - in some dealers' cases making that expensive vehicle even more unaffordable. We're asking for your help to spotlight the practice, and give some tips on how you might be able to avoid it!
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#NewCars #Prices #MSRP

[@bryan1480]

Thank you, car dealerships, for inspiring me to keep my current vehicle for years to come! #AdjustThis

[@MBergyman]

This kind of thinking is good, but only works if the demand for the vehicle you want eventually goes down.

[@quangsomit2490]

The solution is simple. If it is over the sticker price then don't buy.

[@kevs2good133]

My customer signed 5k over sticker while being 3k upside down because she really loved the car.

[@user-ym3qh5fw5g]

@@kevs2good133 you ll burn in hell for allowing that. 😆

[@mchoppityhooper]

@@kevs2good133 nice you found an idiot

[@ManuelBergher]

@@kevs2good133 that's a dumb customer messing stuff for everyone.

[@karmendimas5274]

@@kevs2good133 YOU and SHE are part of the problem! thanks , hope you lose your job and she is on her way to bankruptcy, you both deserve it RICHLY ! ENJOY!

[@dominiquedangerfield3016]

I would never buy a vehicle over MSRP…

[@bookooc5605]

Ditto. Screw this. I won't even pay MSRP. I don't need any vehicle that bad

[@NvaderRetro]

I dont want to pay MSRP either.... but the 16 year old daily I've been fixing monthly is about to say otherwise :(

[@dennishughes721]

Who’s forcing you?

[@asdfjkl426]

Agreed. I was a serious buyer for a new Jeep Gladiator here in the Seattle area. ALL of the dealers in this area are price gouging now. Decided I'll keep driving my current Jeep Wrangler.

[@lesterparker1594]

@@bookooc5605 if you keep your cars for 10 to 12 years like I do, paying msrp isn’t that bad. What’s an extra $1k or $2k over the life of the vehicle. Just bought my wife a rav4 for msrp. I was ok with it

[@medvedwanders9627]

I bought 2021 Honda passport ex-l on Saturday. Went to one dealer close to me and he wanted 50K on a 40K car. Went to another dealer and bought it for 40K all in with taxes, fees, and everything. Just gotta shop

[@chrishaddad5362]

Crown Toyota in Ontario, CA sells at msrp and the deposit if you reserve a car is refundable if you change your mind. John Elway is the owner.

[@jayztable]

My mom got her highlander there!

[@asdfjkl426]

Hopefully the word gets out and Crown is rewarded for this with lots of loyal customers!

[@TonyTone84]

@@asdfjkl426 That "loyalty" you hope they'd earn will be tossed by the wayside "if" things returned to "normal" and they start shopping them against the other 5 dealers or surrounding states until they're losing more money than anyone else just to keep that "loyalty". That kind of loyalty is not exactly desired by a company that is in business to earn profits. I wish what you were driving at would be true, but for the majority of buyers it's not.

[@asdfjkl426]

@@TonyTone84 I hear what you're saying, however, I'm assuming Ontario isn't selling at a loss, since the MSRP has dealer costs factored into it. Ontario is just the not participating in the pandemic price gouging (which I consider raising sales prices disproportionate to any change in their cost) that the other dealers are, just because they can. When / if things ever return to normal, and other dealers stop gouging, Ontario will as always have to remain competitive on price to stay in business. Where I see 'loyalty' factoring in at that point is, if the other dealers are offering a similar deal on a vehicle, car buyers would keep their behavior during the pandemic in mind when they decide which dealer to buy from, as it tells the buyers a lot about what kind of people they are doing business with.

[@delejayn]

@@TonyTone84 BS.

[@303MoTo]

Just saw $30k markup on the Lime Rush 4 runner in AZ. Asinine. I always see MSRP and even discounts at Mountain States Toyota in Denver and McDonald Toyota in Greeley, CO. In some cases it's cheaper to fly to another state, take a week long vacation, buy your truck and drive it back.

[@rzu7120]

Or you can have the car shipped from another State, and not even miss any time from work.

[@The1860th]

That color is so hideous. I know one smaller dealer in Denver has a used Lime 4runner for 70k

[@jim6682]

When I was looking to buy the new Jeep Wrangler 392, my dealers in Tucson AZ wanted $10,000 and $15,000 over MSRP. Ended up buying it in Phoenix for straight MSRP. I had purchased two new Jeeps in past from my Tucson dealers but never again. They are taking advantage of the current situation and screwing their customers.... but I have a long memory.

[@donleamon8653]

Who in Phx.? Chapman?

[@jim6682]

@@donleamon8653 Yes, Chapman (actually in Scottsdale)

[@youtubecarspottersguide1]

go look at a ram TRX $25,000 over

[@donleamon8653]

@@jim6682 - We almost bought a Gladiator from them in June. They had the best price then. Good to work with.

[@aceone7048]

I looked at trading in my super duty on a new super duty and they weren’t very good on price here in Tucson. I’ve been thinking about going to Phoenix too

[@marvinblue27]

Tried to buy a Palisade last week at Wolfchase Hyundai in Memphis. Dealer tacked on 4k market adjustment and 3k option package (for about 1200 worth of factory options.) 7 grand total over MSRP. I literally laughed in the guys face. Went and found one on Carvana for 9k less.

[@tedschmitt178]

And you STILL paid too much. Carvana and CarMax have markups of at least 40%. But we are in strange times, so getting screwed is a given.

[@alexanderdeburdegala4609]

Dealers don't add factory options and you bought a used car and it wasn't 9k less unless it was significantly different.

[@kahless0173]

@@alexanderdeburdegala4609 dealers add options packages all the time. He never said it was a factory option ass.

[@STUNN312]

I am still shopping for a 3Row, at one point Kia of Alhambra, CA told me that there is a 10k Mark Up on them and 5k in dealer added options. I told them , NO, it is not a Corvette so I will not be paying 15k over MSRP. MSRP is important for the consumer, so we have a basis on the vehicle's value

[@alexanderdeburdegala4609]

@@kahless0173 Wrong. They don't add them in the listing on the Maroni, they add them on an addendum

[@Roaming50]

I was in the market for a new car on the cheaper side for my daughter and walked away from any dealer that has market adjustments on vehicles. Turns out the entire Milwaukee market was in cahoots so I abandoned my search and purchased CPO vehicle. It’s stupid having a $4000 adjustment on a $25000 car.

[@polarbear4686]

those poor dealers are also trying to make ends meet /s

[@bonvaicu]

Your CPO that you purchased was also market price ❌, congratulations for your purchase

[@Roaming50]

@@bonvaicu yes, but it was also much more reasonable than inflated new car prices. But I agree, used car prices are also crazy now.

[@ericfirkey9860]

I just passed on a $25,000 Toyota corolla yesterday because they added a $3000 market adjustment that I had no idea was going to happen. Too bad too because I really liked the car and was ready to buy.

[@mchoppityhooper]

@@polarbear4686 hope they go out of business. Dealerships are outdated

[@utope2]

I just bought a Ranger at Longmont Ford. Put a factory order in at the end of July. They did not add a markup and there was a rebate for ordering so I got it under MSRP, but they were not moving any lower on the price.

[@SaiRulez1]

Great video. We were in the market for a 3 row SUV or a minivan. We had shortlisted the Kia Telluride, Hyundai Palisade, the Kia Carnival and the Chrysler Pacifica. Every Kia dealer within a 100 mile radius wanted between $2.5K to $7.5K above MSRP as “market adjustment”!!! No way was I paying that on a depreciating asset. After much shopping, finally got a new 2021 Chrysler Pacifica Hybrid Limited at $2830 less than MSRP and got that and very happy with the purchase. These malpractices are happening because consumers are letting it happen. If buyers stop paying ridiculous asking prices, dealers are bound to bring down the selling price.

[@lefttea]

"These malpractices are happening because consumers are letting it happen. If buyers stop paying ridiculous asking prices, dealers are bound to bring down the selling price." Exactly. Buyer's fault for allowing it to happen.

[@RyanHStevenson]

Not “malpractice” at all.

[@SaiRulez1]

@@RyanHStevenson : hmm…just like you are not a “troll” at all…🤣

[@coreyballard]

I work for Ford in Southern California. Dealers here will sell you a car at MSRP if you place a retail order and wait a few months for delivery. Due to extremely low stock volumes, you will often get charged a markup right now if buy a vehicle off the lot. If you can plan out a vehicle purchase a few months in advance, I know at least for Ford that dealers are more than happy to order you a vehicle just for you and sell it at MSRP.

[@Mario_Martinez1]

What is your contact information?

[@TheBstakz]

Yep! Orders will help dealers get certain priorities on future vehicle stocks in their lots. That's why planning ahead with a dealer is much better

[@abnercricket]

Answered one of my questions cuz I’m like wait can they markup my order lol but is there anything I should be aware before going in to do paperwork

[@coreyballard]

@@abnercricket Just have good communication with your dealer. Make sure you know they are willing to sell at MSRP if you place an order. Most will, but it’s important to be up front about it and ask.

[@jamesmoore9008]

Which dealer? Do you guys have ridiculous Add-ons like Car alarms and paint protection for like $4000?

[@eaz54]

Dealers swear up and down that they're only "helping" the customer. Yet they're so fiercely against Tesla's model of selling direct to consumer because this is what they want to keep doing, "market adjustments". I saw Ford is considering selling direct to consumer, I hope they do. I hate dealerships and their stupid car salesman lingo they try and use on you as if they're Jedi's waving their hand in front of you. A true free market would have choice. Right now we don't, we're stuck having to go through dealerships.

[@JT-fq2bl]

These stealership are going to price themselves out of a job soon. You can buy a brand new car from Amazon.

[@bindingcurve]

Telsa is almost as bad, don't want dual motors, wait 2 months, don't want $10K autopilot, wait 3 extra months. And we are still jacking up prices every month.

[@vxnova1]

Not that long ago the f150 would be as much as 10k below msrp especially at the end of year when the new model is released,

[@louisianacruisin4753]

I bought an f150 in august of 2020 and got $7k in rebates! Not long ago at all.

[@vxnova1]

@@louisianacruisin4753 that was a great buy congrats

[@lesterparker1594]

Nice. I got $2k off on my 2021 ranger earlier this year. I thought that was a good deal

[@Thomas-qk7wf]

There’s only one way to stop dealer markup. Stop buying new cars until the stop charging it. Hold on to what you have for a while. It’s cheaper and sends a strong message to dealers who are doing that. It’s a particularly bad problem with vans right now.

[@MegaCokamo]

Demand destruction. Unfortunately a Facebook group chat won’t make a dent lol. People keep buying

[@gord7025]

Customer: Why did you add 3k to the MSRP? Dealer: Vehicles are scarce. So we can charge more. Customer: Did you pay more for it? Dealer: ummmm..........no.

[@bobmichaels8663]

I don’t understand the US relationship with dealerships but these videos do help in that respect. I live in the UK and just placed an order for a Honda CRF300 Rally. There are no bikes in stock, there wasn’t even a demonstrator I could see and ride, so it’s a blind order. All that being said, I’m still buying it for the MSRP on Honda’s main website. I think some of your dealerships are looking for short term profits over growing a long term customer base, so don’t worry, dealers like that won’t be long in business.

[@jeffreyzabawski4862]

I just bought a V6 Charger and I literally told the Salesman right off that bat that I want a GT and you have quite a bit on your Lot. Also I mentioned that I can't pay more then MSRP because I don't wanna be upset down in a few years with the payment, knowing I was going to take the 72 month interest free financing and from what I've heard when you take a 0% interest Incentive that they will hit you with that msrp if not more, everytime. The fact that I was blunt in person about my situation, I truly feel like my Salesman was ethical with me because how I approached it face to face and it all worked out as well.

[@kevinstarski1598]

Gives a new meaning those who claim they "never pay retail (price)"

[@kevinwyatt9771]

Nice one!

[@papasquat355]

Chips will arrive soon and lots will be flooded with new cars. Remember those who gouged the customer and those who remained fair.

[@johnstrand2247]

Yeah trucks with bad seals, rotten from sitting for a year.

[@alexanderdeburdegala4609]

"Soon"... Try 2023 to 2025 for the industry to get back to prior levels of capacity and inventory

[@papasquat355]

@bobcat baldfat drunkbeater Thousands of cars and trucks are stored waiting on chips. You think they will ration 2021 models for "years to come"?

[@henrybrar]

On a positive note, i want this chip shortage to drag another couple of years. by that time half of these shitty dealerships will be shutdown and we will be able to buy direct from factory.

[@mwc6849]

It would be nice to buy direct, but State laws protect the dealer and increase the cost of cars. Just ask Tesla when they tried to sell direct.

[@henrybrar]

@@mwc6849 I get your point but why automobile is the only industry with such unusual prices? Nothing else we go buy vary in price from one shop to another. I so feel sorry for those who need a vehicle right now and are screwed.

[@EBangtson1]

I ordered a 2022 F250 Platinum Tremor in late May. My dealership allowed for the x-plan pricing and has been true to their word. Deliver of my new truck is Friday. While a Loooong wait, I will be paying far less that some stealerships are asking for 2 year old trucks with 50k miles. There are still good dealers in every market…just have to find one.

[@erniearruda8861]

In Canada it’s against the law to sell new cars over msrp to consumers. On that we are protected under the consumer protection act and dealership are licence and regulated by certain government agencies. If they do shady business practices they will be fine or sometime shut down.

[@texandy89]

I would rather have that in the United States I live in New Jersey I moved to New Jersey from Texas in 2003 born and raised in Texas but I wish that was in the United States making that way would be better

[@oceansyde5746]

Or we could live in a world where consumers decide that. If people don’t buy then dealers will adjust. Government has no place in that. That’s why Canada is not a place to be. Sadly the US is moving towards similar socialist anti business practices. Fun times

[@IKnewMickey]

In Orangeville Ontario a Mazda dealer sold a Mazda 3 to an older lady for $60,000. It made the news and NOT in a good way. Mazda heard about it, fixed the deal with the older lady and now Orangeville has a brand new Mazda dealer owner.

[@garthhowe297]

@@oceansyde5746 I don't understand how that is Socialism in any way. The problem in the U.S. is that someone will always pay the high price in a limited market.

[@backwoodstherapy]

@@garthhowe297 socialism is a buzzword that conservatives use when it comes to anything that helps the average person.

[@aldo90731]

Excellent topic, guys. Lack of affordability has been a growing issue in the auto market. I don't understand how so many people agree to buy vehicles on a 72, 84 or 96 month loan. With regards to the argument that markups are "fair" because this is a free market: dealers always say they want to establish a "relationship" with their customers. But a relationship requires trust; charging a markup moves dealers away from establishing trust. I can understand that dealers want to show a markup as a means to hold onto their inventory to avoid having an empty lot. However, if they do show a markup, they ought to make it VERY CLEAR to customers that they can factory order them a vehicle for MSRP, or even a discount, if they are willing willing to wait 6-8 weeks.

[@chrisshaw2769]

I was looking to order a new Frontier from a local dealer. They tried to add $2500 to the price of the truck PLUS an additional $1000 reservation fee for the privilege of placing an order. I decided to take $1000 and fix up my old truck, instead!

[@G17-911]

Vanguard Kia of Arlington, Tx is adding 10k on top of Msrp to all Tellurides and will not allow test drives, so we walked. Other dealers in the area are selling at Msrp.

[@markhavelka4924]

I am so glad I bought my 2020 F150 in November of last year. $10k below MSRP.

[@michaelbauer6126]

I feel sorry for anyone who needs a car right now. I’ve never paid list price for anything including my house, car, furniture,etc. Even my iPhone came with a couple of free accessories. If you can endure this ridiculous market right now, save your money for a few years and prices and deals will get back to normal.

[@palebeachbum]

Supply and demand is what drives vehicle prices up or down. Right now, there is more demand than vehicles available, so it's driving prices up considerably on both new and used vehicles. I'm seeing some crazy things. I bought my car new in 2018 for $16,600 (before taxes and fees) with an MSRP of $20,060. It was an excellent deal. As of writing this, the trade-in value is $18,400.

[@donswier]

You win!! Supply & demand 👍 How is the market adjustment any different than having several buyers bidding up the listing price on a home? Also, when a dealer is stuck with an overpriced sales dud (Caddy ELR anyone?) should we all be forced to pay full msrp? Let's let the free market dictate where the final price is. Some other comments I'm seeing make me worry how poorly Econ 101 is being taught now.

[@palebeachbum]

@@donswier you're exactly correct. I ended up playing this market to my favor and selling my car for $19,400, which is what I paid for it new including all taxes and fees. So I essentially drove a new car for free for 3yrs. Since I already own another vehicle, I don't have to buy back into the current market with inflated values. I'm waiting it out until prices come back down to Earth.

[@Jantonvid]

Most dealers seem to be charging you MSRP if you custom order and wait for delivery, if you are trying to buy directly off the lot then you will be paying a market adjustment

[@Unkn0wnAzn]

What is the process to getting a custom order?

[@rlknipe]

Two things......1) not all dealers will list the market adjustment, many I've talked to will tell you only to your face. 2) a published MSRP is nice to have a place to start in any negotiation.

[@TheKauaiboyz51]

I have seen on some of my washington state cars websites they are charging almost $90k for a ford bronco big bend smdh

[@okie-rider]

It’s easy folks...don’t buy any vehicle over MSRP!

[@OnkelPHMagee]

Window stickers became a reality in the late 1950s to give the consumer a starting/reference price. It's a consumer protection thing that I don't want to see disappear.

[@shitloveaduck]

Agreed. It would result in some level of pricing anarchy!

[@whoeverwhoever400]

$3K markup? A local Toyota dealer just contacted me for a new Rav4 arrival. The price tag shows Dealer Adjustmenr - $10k!!! Making the Rav4 total $60260. F that! I could go shop for a Lexus with that money.

[@AHungryHunky]

What's going on right now is like when you walk into that convenience store that put a sticker over Arizona Tea's printed on 99c cost and wrote in 2 dollars. You know what's going on, but they are the only shop for miles.

[@wiks101]

if you let Arizona Tea know they will pull the inventory

[@alexanderdeburdegala4609]

Hey back when times weren't like this did you wall into a convenience store when that tea was 99c and only offer to pay 10c? I didn't think so. The hypocrisy is mind-blowing

[@AHungryHunky]

@@alexanderdeburdegala4609 No, but they also didn't charge me a documentation fee, plus a bunch of other hidden fees on top of my 99c Arizona tea. And to be honest, watch who you call a hypocrite bud, last vehicle I bought I shopped around for the best price, walked in and shook the dealers hand and walked out because it was already priced lower than other models of the same year, with similar or even more miles. Last vehicle I haggled on was a side of the road buy with an R title priced the same as clean titled examples.

[@alexanderdeburdegala4609]

@@AHungryHunky Oh they don't charge tax on that tea? They don't have profit built into the pricing of that product? And yes you're a hypocrite because only in the car industry is this haggling whining and crying a "thing". People pay the asking prices on literally millions of products across the world.

[@CDAY0219]

I was looking at getting a Ram 2500 here in Oregon. I talked to one dealer that advertised msrp and then found out that they also had a markup on it as well. I talked to a different one that was asking msrp but wanted to offer me wholesale for my trade. Needless to say I’ll just be keeping my 2020 Tundra.

[@CDAY0219]

@bobcat baldfat drunkbeater I was looking for a bigger towing vehicle since I upgraded my travel trailer.

[@PhillipHaldeman]

In Southern California for Hyundai shop at Patterson Hyundai in Tustin and for Toyota Longo Toyota in El Monte are both selling at MSRP

[@MartyMeyerdierks]

I am taking note of all dealers in my city marking up vehicles over MSRP. I am not in need of new vehicles right now but in 2-3 years I will be replacing at least one. I've found a Ford dealership with a Maverick I test drove are not marking up any vehicles. They will get my business when I am ready.

[@edwardamo]

Even more annoying than a "market adjustment" that's at least clearly indicated on the sticker are things like exorbitant documentation fees that you generally don't find out about until after you're ready to buy. (By exorbitant, I mean the documentation fee used to be in $75-$100 range for reputable dealers years ago, but now a lot of dealers are charging closer to $1000, which is clearly just an underhanded way of adding to their profit.)

[@jpthedelawarebeeman6239]

Dealerships around me are not allowing ordering, they make you wait for what is being shipped and request a deposit. They tack on a Market fee and some dealers will not charge a market fee but they add on senseless packages ( glass etching, lojack, paint protection and so on ) at 2k or more before they even get the car in. I refused to buy used at the dealer because a used car was more than a new one. I told him to loose the market increase since I have bought 8 cars from him over the years or I'll walk ! He said everyone is charging an increase.

[@WyLEE08]

Had a discussion last night with Koch Toyota in Easton/Heck Town, PA about a 22’ Tundra and in brief they expect to continue “market price” markups at least into late 2022. Having a 19’ RAV4 trade in with 33K miles will. They offered me $32K trade (I paid $31K before taxes) towards a 22’ Tundra.

[@KapitanPisoar1]

Well don't buy it! I am getting calls from dealerships quite often lately. Telling me, that they want to buy my 3yo truck for premium price and that it is a sellers market. My answer is: yes, you will give me couple extra bucks for my used truck, and then gonna charge me couple extra thousands for the new one, that I will have to wait for a couple of months. Just wait until the market straightens up and don't waste your money now, unless you have no other option...

[@jamesm568]

I know as I just traded in a 2019 Nissan Frontier for $28,000 that I paid $20,000 for it. Dealer wouldn't budge on anything lower than MSRP on a new 22 Nissan Frontier so I just leased it for $300 a month instead and took a check for my trade in.

[@fdmackey3666]

Don't feel like The Lone Stranger! The Lovely Bride and I are getting (at least) weekly calls from dealerships in both Maryland and South Carolina wanting to purchase our paid for 2014, under 50,000 mile, RAM 1500 5.7L Hemi 4X4 crew/quad cab pickup OR are offering to trade for it....We plan on driving the wheels off our RAM as it has been problem free and gets the job(s) we ask of it done without complaint or breakdown....And don't get me started on the calls about my "beater" 2005 Chevy Colorado Z71 4X4 with the five cylinder engine and just shy of 250,000 on the clock....That trade/sale ain't happening either unless it's an Even Steven, they pay the tax and tag fees on a Jeep CJ or base model Gladiator....And even then The Lovely Bride and I would have to think about and discuss such a "deal".

[@nothingtoseaheardammit]

I don't think the market is going to "straighten up" anytime soon. The chip shortage is going to go well into next year - and when they finally catch up, supply will still be scarce due to pent up demand. Then there's the magnesium debacle thats currently going on. If China's real-estate bubble blows up (today the 4th huge developer defaulted on their $280m bond payment) then watch out.

[@fdmackey3666]

@@nothingtoseaheardammit I agree 100%. Things are only going to get worse.

[@racheldempster6655]

We have been buying Jeep Wranglers for a long time from are local dealer, we both work have excellent credit scores, we are really good customers. First time in my life I ordered a 2022 Rubicon extreme recon package , and I had to pay mrsp price luckily I didn’t have to pay any vehicle adjustment fees because we are such good customers, but of course all are previously Jeeps we always got below invoice. But my local dealer has no inventory whatsoever they are only taking sold orders . Times have changed

[@universalautobroker]

Years ago, there used to be a $3,000 or more spread between invoice and MSRP. The manufacturers have been shrinking this spread for years. The Maverick has like a $300-$700 on average spread between invoice and MSRP. The Mustang Mach-e actually has invoice that is like $.60 cents more than MSRP, lol. Makes no sense. Everyone's cost of doing business, including car dealers, keeps going up, but they are expected to make less now. The only answer is to sell over MSRP to make any money. Tesla just recently raised their prices by $5,000+ per car, but nobody questions that.. I think Ford just wants to put their dealers out of business, so they can have have a build to order model like Telsa, which will never work for Ford.

[@omarperez48]

I didn’t read people complaining back when they were getting discounts and no one wanted to pay MSRP, now that they can’t , everyone now wants to pay MSRP, they’re won’t event noticing that manufacturers aren’t even doing REBATES

[@nezhara5531]

MSRP is important since its effectily telling you how much the vehicle costs in labor/parts and RND etc. Dealers would be able to charge well over MSRP and the consumer would never know that they could be getting scammed since dealers just like in the image you showed of the Maverik can charge much more for what is supposed to be an affordable truck that uses cheaper materials vs other trucks like the Ranger, Rigline etc. While I am all for a free market there also needs to be a transparent market and MSRP solves that since you know what the manufacture thinks is a good price for the vehicle based on the above mentioned labor/parts/ and RND. I look forward to the day when its just go to the manufactures site and place an order over going to a dealership have to negotiate and fight with them over everypice of paper. If I can see the MSRP and I agree with the price I will buy it, if I don't like the price I can look elsewhere and yes we should be highlighting dealers that are not marking up vehicles and are selling them at MSRP or less and force the other dealerships to correct their behavior.

[@charlesknight5140]

Showing LOVE for my ABSOLUTE FAVORITE CHANNELS period Thank You for another great video once again gentleman, thank you and have a Blessed day everyone

[@Mustymex]

Went to a couple dealers in the Bay Area one wanted 10k over Msrp and the other one in Newark CA added a 15k markup on a 25k maverick jumped up to over 40k. I can wait for it not in a rush. Emailed photos to you guys.

[@howardlerner4958]

Just walked out of an Audi dealership. They added $2500 Market Adjustment and required an “Appearance package” of $4500, and 4 year Audi Care. No thanks. Walked out. They let me walk too. Told them I would pay MSRP only.

[@somejackball]

you just have to shop around, here in Dallas, TX, i see some Nissan dealers for example marking them up, up to 3k on certain vehicles, then other dealerships actually knocking up to 3k off MSRP (dealer discount). so ya, don't go home empty handed because of a few rotten apple dealers, tell em no thanks, and drive down the road to the next one where you can get it for MSRP, or with actual discounts. research research research! ☮

[@LafemmebearMusic]

Trying to give us a chance in the “free market”. Good job tfl 🙌🏾🐐

[@PerfectlyUselessComment]

Wait it out if you can by keeping your existing car a bit longer or shop around for a dealership not using "market adjustments"

[@kyleansley]

Just bought a Used 2012 Toyota Tacoma 4x4 at Stohlman VW Subaru in Vienna VA and they are not charging over MSRP on new cars. I know because the car I traded was a 2021 VW Jetta S manual I had bought two months prior. Awesome guys to deal with!

[@09blackcobaltss]

See i understand the free market the problem i have is the dealer has already paid invoice for the vehicle they are advertising at over MSRP so to me its scalping and screwing over the customer and who in their right mind would pay over sticker. Also for cars and trucks that are common should never be market adjusted. Those should only be for limited production cars/models of cars like only 500 made or 2000 made of it. This is a cool thing your doing trying to help out to see the shady dealers and the actual cool dealers.

[@RocHopn]

I bought a 2020 Telluride EX. They were asking $6K over MSRP. I almost walked because of the shenanigans but I negotiated to MSRP. Seeing that they were popular it was worth the effort. I am happy with the vehicle.

[@r.lavernemiller5665]

I have a ' 16 CHEVROLET Silverado 4 WD Crew with Dale. Earnhardt jr. Package that I would sell for MSRP with 70k miles on it!

[@RocHopn]

@@r.lavernemiller5665 no thanks, I also have a 2003 F250 7.3l diesel. GLWS though.

[@lgmisfit10]

My local dealer has a 40k mark up on Raptors and 30k mark up on Broncos and 10k mark up on Mach E

[@kevinmartinez2548]

Local Honda dealership had a $15k "market adjustment" on a new civic sport touring hatch back. They said it's because it was the only one in Central Florida. I say they're full of it

[@NvaderRetro]

So over 40k for a Civic hatch then? wow

[@warmonger2500]

When dealers mark up new vehicles they are literally proving why the dealership model is broken. In a modern internet world they are an antiquated way of making cars more expensive imo.

[@mwc6849]

Dealers only exist because of Government protection rackets. Just ask Tesla. GM would probably rather sell you a car direct in 2021, but our Gov protects the dealers so we all pay the extra mark-up.

[@scottr2706]

Did you say the same thing a couple of years ago when dealers routinely sold well under MSRP? The franchise dealer model is not broken. It works as intended. The MSRP is a suggested price. Dealers are legally allowed to sell at whatever price someone is willing to pay. That being fact, while I have long thought the franchise dealer model was good as I have always been able to negotiate a price much under MSRP, the glut of market adjustments, fake fees, and mandated add-ons, as well as the various scams in the F&I office, I now agree laws need to be enacted to allow direct purchasing from manufacturers.

[@warmonger2500]

@@scottr2706 The dealer model is only "broken" because it is a "forced" middleman. The dealership laws prevent any other way of purchasing a car and that's what is broken. In that you clearly agree that it should be possible to take out the middleman and allow for direct purchase. If the dealership model isn't "broken" and they provide value they should be able to compete as long as the manufacturer sells their car to consumers at MSRP.

[@scottr2706]

@@warmonger2500 I have come to the realization the franchise model of selling new vehicle is not working due, mostly, to the greed of car dealers. The value of the instant buck over long term sales. Sadly, our elected officials continue to work, not for the people, for those who pad their accounts, the dealer lobby. As for providing value, I do not believe a car dealer adds any value to the buying process. They just ad a layer of cost which might largely be eliminated if direct sales were permitted. I imagine, based on current events, the majority of car buyers would like to experience direct sales, anything to eliminate the smarmy dealer sales process.

[@atmartens]

I don't think we want to go away from MSRP. Can you imagine some of the prices we'd get out there? I'd imagine it would only get even worse.

[@MattManduke]

This should be a new TFL series calling out dealers by name for ripping off customers

[@DiscussionsofLife]

I agree, but technically that is considered slander and can be basis for a lawsuit.

[@THEBIGCHULETA]

This is why dealerships should be removed from the equation and we should be allowed to order directly from the manufacturer. It’s sad when you go and you fear being ripped off thousands because of how dealerships word things. We shouldn’t have to negotiate an honest/fair price. The majority of dealerships are crooks and vultures!

[@44marcmiller]

This is the absolute worst time to buy a new car or used car unless you really need it, very said times.

[@finnianfitzsimons623]

I’m excited for when the customer isn’t at the mercy of Dealers to acquire vehicles

[@HasanQazi]

This is awesome, thank you for doing this. Like you said, it's a free market and they can do whatever they want, but we should definitely highlight the dealers that are being fair with good business practices. And of course it's on all of us to not perpetuate this problem by buying from dealers that do mark up.

[@jaskgill]

Mercedes of Seattle is having a markup of 10,000 on a GLE . Mercedes of Bellevue just 15 minutes west is doing MSRP only .

[@2lopezd]

Bought my 2021 GMC Sierra 2500 Duramax at Ken Ganley Buick GMC in Sandusky Ohio. At MSRP and they honor my supplier discount and which was $5,300 off.

[@marks6072]

Just bought a '21 Ridgeline and dealer added a $2000 add-on package (wheel locks, tint, floor mats etc maybe $300 of stuff).. Only Ridgeline on a Honda lot for120 miles

[@claydog6422]

So some Ford Dealers are accepting new full size Broncos and saying the person that ordered it defaulted on the vehicle and now are selling them for $110k.....WOW!!!!!

[@johnsora2425]

Bought a 21 Honda Pilot Touring AWD mid July for invoice and 0% thru Costco. Only one dealer in NW was doing this. Had to wait 5 days for truck to come in. Considered Telluride or Palisade, but those all had $5-15k markup. Also interested in AWD Sienna. That was at MSRP and 2.9% and have to wait a few months. My Pilot price ended up about $8K less than comparable Sienna. That buys a lot of gas!

[@TheCapn23]

You almost have to place an order to get MSRP right now. Any vehicle sitting on the lot is marked to the moon.

[@derekkrumm1348]

Longo Toyota in El Monte, CA is not marking up over MSRP. Just paid $500 to get on their waiting list for a 2022 Sienna but will have to wait 6-8 months. Other dealers were ranging from $5k-$10k over MSRP. Sorry I’m paying over MSRP for a minivan, haha.

[@honaker326]

I agree it is a free market. And that's why the consumer is free to not buy vehicles from dealers that price over MSRP. It's time the dealers learn what free really means.

[@JasonExplainsThings]

My local Toyota dealership is NOT doing all this B.S. Because of that I've ordered a truck. They have people coming all the way from Texas (to Washington State) to buy vehicles.

[@allenclinton4874]

Most auto dealers have always been crooks.

[@Ken_Koonz]

AutoNation Ford in Arlington Texas. Sold me a Tremor at MSRP and held it on deposit for two weeks until I could get in to finalize the paperwork.

[@jtomtl]

Simple, don’t buy any car these years, keep the money in your own pocket

[@snupermoto723]

absolutely, if you want the latest, greatest and best, then pay or wait.... it's not like they're selling oxygen.

[@jtomtl]

@@snupermoto723 if u absolutely need to buy or lease a new car, otherwise it’s getting ripped off season, be smart hen buying a car, car depreciate over time

[@scottr2706]

Oh please, who doesn't want that shinny new Ionic 5 for a mere $60K or that spiffy red Civic for $40K?

[@rich4u1973]

Ordered a Mavrick from ford for Msrp. Lot stock in them is marked up $3000 in Memphis

[@alexanderdeburdegala4609]

Hey are you throwing a hissy fit when you're getting way more money for your trade? Look at CarMax,Carvana, and Vroom. Look up any 1 or 2 year old used vehicle, the USED vehicles are selling ABOVE STICKER. Tesla also bumps their own prices... all those people who had orders in for the plaid and then right before the plaid came out they raised the price $10,000 even for people that always had orders in.

[@g7003041]

People who don't mind paying MSRP or over MSRP mostly those don't have issues with $$$... because they want it now and want to be the 1st to get it. If you look at those forum, most who already owned it, just park at their driveway doing nothing or have another vehicle next to it which can basically do the same. I don't blame those dealers. If you got the $$$..hey bless you.

[@Clodrock]

Generally cheaper just to maintain/repair/upgrade your existing car than to buy a new car with those crazy markups.

[@WW-wf8tu]

Maybe TFL can do an in state comparative research on your own dealerships on prices and list what things are selling for there for your viewers. ;) Few years back, Colorado had the best deal for my 4Runner nation wide.

[@jamesmoore9008]

What about dealers that claim they are selling at MSRP, but have ridiculous add-ons like $2000 paint protection and $2000 Karr Alarms Systems that they won’t take off?

[@joshtaf8374]

I recently went to a Ford dealership in Aurora Denver, and was given a $15,000 market adjustment for a truck! Needless to say after that experience I will never do buisness with Ford.

[@blueZsilverado]

I just went yesterday actually to look at a Ford maverick xl and the dealer had it 3 grand over also, I can’t see paying basically 30 grand for a base xl Maverick

[@mwc6849]

27,000 is way too much IMO

[@The1860th]

That needs be way under 25 with taxes

[@blueZsilverado]

@@The1860th msrp was 26 something

[@AarmOZ84]

The free market door swings both ways. Dealerships can charge more if they want to and they can lose customers doing that when potential buyers are warning people on the internet about the dealership doing "market adjustments" to their prices.

[@TJW68]

I ordered a Grand Cherokee L from Park Jeep in Burnsville, MN $1000 UNDER MSRP, no haggling

[@AoW7]

I ordered my maverick in Dec 21. It was just delivered yesterday to the dealer. I had a price sheet signed and turned in. Now all of a sudden they “won’t” let it off the lot for less than a 10k increase in price. Bc it’s a maverick.

[@robertblaney5033]

Price gouging dealers are short term thinkers. Customers have long-term memories. This will come back to bite these dealers in the end

[@MBergyman]

Pro Tip: don't hamstring yourself by buying when the demand is high. MSRP is a thing across all industries. None of us should be surprised by people trying to maximize what they can get for their goods. If you are buying from a dealer, you are buying on their terms. They have done the math, and they know what they can get. If you think you can get a better deal elsewhere, go elsewhere. I just paid an electrician a lot of money to do something I could have technically done myself, but I am legally prevented from doing so. This type of thing exists in all markets.

[@curtiscarpenter1400]

Cars used to be built without prices and dealers could put their own prices on it and they would gouge the customers. Government got involved and passed a law to have window stickers on all vehicles with prices. It is called a Maroney Label. Not sure of spelling! Just ordered new Maverick at list at local Ford dealer. I do get Ford supplier price on Ford vehicles.

[@1coolvideo]

Just ordered a Maverick from Bell Ford of Adrian, Michigan. Zero $0 additional markup on a highly optioned model.

[@RedHawkish]

EVERY dealership around me is adding a markup. yes, they all differ (+1k, +500, +...) so, in my area None are at or below MSRP = me wait to purchase

[@jap359]

I seen where in Draper Utah a brand new Ford maverick was going 45000 now what kind of mark up is that for a 25000 and above truck .This makes it bad for the good dealership

[@jayw8768]

Tfl any idea what the slowest selling new vehicles are this year like the videos you did the last couple? I’m wondering if you buy something people normally avoid if you stand a better chance of getting a good deal. Like those lists y’all gave from a couple yrs ago there were some vehicles that took half a year to sell lol

[@davidmccafferty4677]

In 2019 I bought ram 1500 msrp 51,000 paid 38,250 plus tax and license. Truck three years old and I sell it for what I bought it for. Crazy times

[@slocavky]

Toyota South in Richmond Kentucky is selling at MSRP... no markups...

[@Jacobk66]

There’s a new Land Rover/Jaguar dealer that opened in St Louis and EVERY SINGLE NEW CAR has “Market Adjustments” on the sticker. It’s insanity. Even the Jaguar XF had like a $6000 adjustment on it.

[@jbandt]

Was at my local ford dealer in fresno CA. Every new car had an 8k markup. Crazy!!

[@akhal7924]

I wish we could buy directly from the manufacturer. Cut out the middleman and the dealer mark up!

[@asdfjkl426]

Thank you, Thank you , Thank you!!!!! Sunshine is a wonderful thing!!!