Determining How Much to Charge for a YouTube Sponsorship

[@NaturalGallantBodybuilding]

Can't stand these companies that offer to send you products for you to "just do a review" on their product. There seems to be a certain level of delusion on their behalf when it comes to the cost and time it takes to make content and build an audience on youtube.

[@CGQuarterly]

Absolutely. I get these kinds of "offers" constantly.

[@FendiYT]

@@JoshNunnyt u only got 187 subs 😂💀 U probably never got that email

[@CindymeCindy]

They have lots of high-powered lawyers and executives; they aren't doing it as part of delusion. They are just hoping you don't know any better. For each time one of those letters gets a "free" review, THAT executive gets a bonus or raise for having bamboozled a newbie.

[@ThisisChrisGaming]

IKR

[@beautyandthesavage]

Even worse, they think they're doing YOU a favor. Like, get out of here.

[@vasseurbeauty]

I just want to chime in here and say that I just put in my info and it was right on - great service!

[@KenzieTaylorlovekenziie]

VasseurBeauty I love your channel ❤️

[@ShayleeOfficial]

Yay to the microinfluencers!!! Charge what you're worth! It's important :)

[@YourDriverMike]

Perhaps the hardest business question for newer creators like myself is this: How much do we charge for endorsements and brand deals? Thank you Tim and Chad for giving us a springboard to answer this question!

[@VanessaBlanco]

I always thought I had to wait to get my full value on branded deals. This was super helpful! Thank you as always Tim. Would love a series on how to create a media kit/deck

[@BackyardNinjaKids]

Totally agree! I find it encouraging hearing somewhat smaller channels are see as more valuable pound for pound ... makes sense.

[@CourtnallSkosan11]

Vanessa Blanco cool channel...

[@heatherwhiteley3556]

He put did make that video! It's at kzbin.info/www/bejne/d4SqpJSGpdh5r7c

[@ManpreetSingh-mp5ey]

Vanessa Blanco Hey, Have got sponsored yet?

[@grobbs666]

I wish I knew that when my channel was that size. I was getting robbed. $100? I took it and figured it was better than nothing. But now on my actual channel (this is just personal channel) I'm getting exponentially more. I'm glad they made this website, because it's such an incredibly difficult world to figure out. No one talks about how much they make, or how to structure these deals. So thanks guys! Big help! If you are one of those smaller channels... seriously listen! You are worth more than that free product, or $100 for a 60 spot. Demand more, if you don't get it, find someone else.

[@VoicesofAncientEgypt]

Thanks for the great info in this video, Tim and Chad! It's refreshing to hear how important the smaller channels are.

[@samandnia]

A good starting point is asking for $50 per 1000 views you get on average. I charge less for products we already like and/or use (They're easier to incorporate and appear natural) and more for products that we generally wouldn't use but our audience might like. I refuse reshoots unless they want to pay more for production costs.

[@LetsDoThis123]

Wow, I'd be happy for $50 per video ;-) I've got to dream bigger :-D

[@jannethart]

Can you get that much for a very generic channel? Like top ten countdown list channels?

[@TheEHouse]

Sam and Nia wow this is great info! We were approached about a product and what our rate was. So we are researching our worth and it’s so cool we saw your comment because our kids absolutely love your videos! Our daughter especially loves your great wolf lodge video lol. Thank you for your info!!!

[@tomsquad1979]

$50 per 1000 views? Not even prime time broadcast television gets that kind of CPM.

[@AndriyVasylenko]

And what about doubtful deals? 1) when the product is crap 2) when the product is overrated 3) when you just don't like it

[@Drostvideo]

After reading the TOS I was reluctant to sign up ie Security We have implemented technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will not be able to defeat those measures or use your personal information for improper purposes. You acknowledge that you provide such information at your own risk.

[@NickEh30]

Very informative. Thanks for this. Love it when people actually have knowledge of a subject. Great video! :)

[@fknight]

Nick Eh 30 | Ehhhhhhhhhhh!!!!!!!

[@APlaysYouTube]

Nicky ma boi

[@rajarshinath5866]

@@fknight bruh i love your stuff

[@peel.yt.]

Nick my guy

[@SAMIAMFNX]

Hi Nick

[@OnlineAutoRepairVideos]

The only issue i see is when some creators gets over 100,000 subscribers, they tend to take away from their viewers by not showing a certain tool because they are not getting paid for it, which in the end, discourages the viewer because that viewer is watching that particular video to LEARN how to do something.

[@ThriftDiving]

Bluebook doesn't work for me. It won't refresh.

[@TechWithBrett]

I just started using Social Bluebook and it really gave me an idea of where to start when working with brands. Putting all the numbers together really makes it easy to help build a portfolio. On any paid deal is it required to say it is sponsored in the video or can that just be a pop up on screen?

[@altArchitecture]

I believe you are required to say it is a sponsor. Correct me if I’m wrong.

[@Socialbluebook]

Thanks for a great interview Tim!

[@BoulderCreekRailroad]

Thanks Chad for an awesome service, I have never know how much I might be worth but now I have a starting point... I just created an account and I'm amazed at how much you valued my channel. I highly recommend to anyone reading this comment to go and check it out... you might be surprised 😉

[@TheEHouse]

Social Bluebook we accidentally added our Instagram account instead of KZbin for feee is there a way to change it?

[@thebabygiraffe4921]

This was the BEST!!! I just got offered my first sponsorship deal. Boy am I glad I found you!

[@LivingitCountry]

Does anyone know if Tim has a video on growing your KZbin audience with Pinterest? I thought he had a video but not finding it.

[@CZsWorld]

I really need to get into more brand deals. Great video.

[@einsteinparrot]

How do you get brand deals? Do you solicit them? Or do they come to you?

[@AlmondSummers]

So glad I found this video! I'm a micro Influencer, and I was completely lost as to what to charge. I was about to start off charging way lower because I was clueless. Thanks for the info! 😊

[@beautyandthesavage]

Here's my thing... I used to work for a certain company that has about the same reach of a micro level influencer. They were able to get companies to sponsor dedicated videos over $75K per video. I sincerely believe that going by what others influencers do is a major mistake. Influencers do have a tendency to under value their worth.

[@NoreensKitchenOfficial]

So glad to see this interview! I am a huge fan of Social Blue Book. I have been using it for a while now and so glad that this tool is available for me to use. I have been saying this for a long time. Creators are not valued as they should be by sponsors or brands all the time. Thanks again Tim for bringing us great information on building our channels!

[@ParrotPlayhouseChannel]

Thank you for creating this video! Terrific!

[@IMRROcom]

I Never charge any one who wants me to look at something they make or sell. I'm so happy they send me something to add content to my channel, With out manufactures I would not have that channel. No way in this world I could afford to buy all that stuff. In fact me doing it for free gives me a better chance to get cool stuff to look at and review.

[@FamousAndYouKnowIt]

"The riches are in the niches"... that's true... have you seen how much a gynecologist makes?!

[@ghostofgamers]

Great advice for small youtubers, never settle for less, know your worth guys.

[@DimiHard]

I was hoping you would make a video like this and BOOM there it was :) Thanks Tim!

[@JimBairdAdventurer]

How much should I charge a brand to sponsor my live chats? I have about 85k subs and get about 500 people tuning in on my live chats which I then leave up on my channel after they’re done.

[@RebeccaGomezToronto]

This was so helpful this is exactly what I needed to hear!

[@alexanderlyon]

Excellent video. I signed up for Social Blue Book a few months ago and it's cool to see that my channel (a very small one) already has some value to potential sponsors. I'm a long way off from getting sponsors but it's something to build toward. Thanks for pointing the way forward, as always, Tim.

[@chachaxxtv2547]

This video is so helpful!! Thanks Tim for the tips!

[@SuperTeachersUnite]

I normally look at what revenue I could generate for the sponsor. Working on a 0.01 click through rate. This video really helped a lot. Glad to be a micro influencer!!

[@CloverTac]

This is absolutely spot on! Creators get WAY too hung up on their views, subs and AdSense. With less than 600 subs I am making really good money with my channel and if the ratio holds as subs increase then I can pay all my home bills with just a few thousand subs. It is MUCH better to cut out the middle man and find those sponsors, advertisers & affiliates (especially local) themselves rather than rely on a network that takes a percentage. PLUS, when you sell yourself (or your channel) to that company/business, you create a relationship directly which betters the experience by leaps and bounds.

[@STICKYArt]

I would highly recommend as a smaller creator get a sponsor to support the costs. Great advice as always! Thanks!

[@RealDaBrady]

Video Creators is the best tips and tricks channel! Like if you agree

[@BackyardNinjaKids]

👍🙌 100% agree!

[@LetsDoThis123]

Totally!

[@katehelen]

yassss

[@ValCares]

I'm thinking if you have an active email list you could ask for more as well by adding a promotion of the video to your list.

[@StephanieCarls]

Excellent points and great video! Signed up and was very pleased with the numbers I was seeing. Plus, loved all the different factors that you both covered. Social Bluebook is VERY much needed in the industry and is really helpful. Thank you for bringing this to our attention.

[@HALINSCO420]

This video helped me a lot thanks! I am now getting emails about how much do I charge to do product reviews.

[@BackyardNinjaKids]

This is very helpful! We are just starting to get into brand deals, and have mostly had companies send us a few products.

[@KalynRobert]

Sooooo it does not then send our information out to people who want to sponsor videos? It only tells you how much you are worth? Where would I find sponsors for a channel that is about infertility and foster care?

[@thefrugalcrafter]

Kalyn & Robert I take a screenshot if my SBB page and attach that in a PDF at the bottom of my rate card as it offers proof that my rates are legit.

[@digitalfxmedia]

Excellent advice! Thanks for giving us a starting point in understand this process. 🤘

[@WheresPoppy]

I'm sharing this with all my fellow KZbinrs!

[@TosTinMan]

I'm the only guy on KZbin who makes videos about thoracic outlet syndrome(TOS) unfortunately I haven't found a way to make any money doing that.

[@GrandmotherWindsoftheEarth]

How many subs do you require before even thinking of brand deals? i have over 600 but feel that's far to little. plus i wouldn't know where to start.where do you find advertisers for certain niches ? great video Tim. thank you again xxx

[@JW-wt8yu]

Very helpful. Thank you Tim!

[@Leontinevanvliet]

very informative video! I've done 1 sponsored video so far when I had about 60k subs. I have no idea if I charged enough but at that time it seemed like a loooot of money. Going to look more into sponsorships!:)

[@PathLessPedaledTV]

Awesome. Been using SMBB for the last few months and it has been really helpful in our price negotiations and pitches. Highly recommend. Tim, thanks for interviewing him. Been wondering how they come up with the values.

[@blabness8166]

Hi Tim, how do I know what content is copyrighted and whats not? I make gaming videos and Im scared that one of the games that I play have copyrighted content

[@TheMagicCrafter]

I am still waaaay too scared to do brand deals. ^-^' But I am soaking up this information like a sponge until I feel like I'm ready to jump into the lake of sponsorships! ♥ Thanks for the wealth of information, as always!

[@KombiLife]

It would help if creators could stop creating content for free products alone.

[@Zyphon]

Thank you so much for this video! It really helped

[@BassGeek]

I love Social BlueBook! I can't say thank you enough for putting that information out there. As a very niche creator and a micro influencer I see others pumping products they get discounts for not even free. This hurts the value of us all.

[@WhysProfit]

You guys made this a scientist. Time to start studying.

[@LiamKillen]

Thanks for this!

[@mtgreenadventures6473]

Thank you so much for the great video and information. My wife and I are a small channel and we are looking into helping sustain our channel through branding and sponsors. This video has so much information that would greatly help us out. We really appreciate all that you do to help others out with your videos. For a family of four, and expecting another next February, money is becoming a concern. Your tips have greatly helped us with growing our channel!

[@RebeccaGomezToronto]

So early! Love these videos!! I hope you see this!

[@PaulDuVall]

Hey Video Creators! Do you think a "Top 10" kind of channel could get brand deals? Thank you!

[@TeacherZhai]

This is an eye-opener for me as a microinfluencer. Thank you.

[@dogcrick]

Been saying it for years now. Subscriber count isn't what matters. I have less than 20k and make enough to be a full-time content creator.

[@nancyguo01]

can you tell me how much are you making a month?

[@AwesomeAmani]

thanks guys!! i just got my first pr email and need to know how to respond 😭

[@altArchitecture]

This was great. It’s like a Kelly blue book but for myself lol. Love it!!!

[@alyssaleanne]

Thank you for the information, very helpful! I love learning about this stuff and it makes it all so much fun when I actually understand it! Great video!!

[@TripSmith]

Why not take a break from editing and watch this video.... Thanks for posting Tim! Glad you decided to go ahead and post it today.

[@WheresPoppy]

Absolutely amazing! This is so helpful thank you so much!

[@SlimGamingChannelYT]

I'm a little confused about Social Blue Book, is it a site that gives estimates on what product deals could be worth, or is it a portal to actual brand deals and are there agreements and costs applied for these? Thanks in advance...

[@VolpeWhereAreYou]

Thanks for this helpful video!

[@studioknit]

So helpful, thanks!!

[@UrbanFisherman]

You have the best tips, Awesome video.

[@RatandCat]

Great video. Your coming out with so many videos. A lot of hard work and amazing.

[@WaypointParenting]

I don't think I'll have to be worrying about sponsorships anytime soon. BUT, thanks for the content anyway!

[@carolynbuhren5560]

Such a great quality video! Thanks Tim! :)

[@creativemix]

This is very interesting, never realized this. Thanks Tim

[@RockstarFlipper]

I Believe people will pay what you or your channel/following are worth.

[@JimPutnam]

This is a very helpful video. Thanks

[@DearSybersue]

Thanks guys for this great information!

[@andyiceum2859]

Great video Tim! When do you think is the best time to reach out to sponsors?

[@MommaRock]

ThAnk you my son is working on his first deal so this helped thumbs up for sure !

[@ThePerfumeGuy]

Great information, thank you!

[@scifacts5043]

Thanks Tim for all the tips. I've been watching this channel long before I started this channel. I've been following your tips, I would like to get a channel review. Keep it up, many thanks for everything.

[@RobertCrutchfieldPastor]

I've been enjoying and getting a lot of value from your videos. Please keep them coming. I'm off to check out Social Blue Book now.

[@blazeplayz7171]

Hey Tim I need to ask you a important question! I want to react to trendy topics on KZbin and include the video in mine but don’t want to get copyrighted. How would I do this?

[@ErikThureson]

Good stuff, Tim. Thank you for the value you bring with the content you produce on your channel. :)

[@PaolaEnergya]

Thank you for the advice to microinfluencers to ask for more and know their worth

[@HappyFamilyFunTime]

Little confused about what you mean by "selling your strategy". Can you please elaborate, give an example. Also, isn't what they offer already kind of take into account "production fees"? No charge for the new video idea... 😛😀

[@jacobwarren5107]

Thank you for providing great info!

[@TubeTechie]

Great video and so awesome!!! I was just contacted by a company and this really helped me!

[@strange-universe]

After looking through the comments, here's some advice. The companies looking to promote products aren't your enemy. You should be looking for meaningful relationships. Sometimes, in the getting to know each other process, you might not get what you feel you are worth at first. The market needs to find out what you are worth to it, also. So, putting out comments with phrases such as "Can't stand these companies..." isn't going to help your cause.

[@aidaozuna]

Super helpful!!! Yes thank you 🙌🏽

[@MiriamImperial]

Great information, thank you for sharing guys.

[@marklyon3071]

Thanks for letting us know what available and showing us wher to go to find out how to find out what we're worth!!

[@GoMinivan]

What Wonderful advice from someone who is totally in the business!

[@ItzAnthony]

Tim is the best!

[@paulEsupofoOriade]

awesome post...impacting lives is part of my passion...well done

[@betheperfectteam7261]

Please anyone can tell me what is scr file? My sponsors have send me some kind of scr file but I can not access it. Can Please someone guide me what to do, how to open it. Thank you.

[@ChelseaandNick]

So good!

[@WhosJustN]

Where do you go for brand deals? My channel just reached over 2,000 Subscribers within only 2 months! But every time I've emailed a brand I usually never get an email back or it's hard to get in touch with them. My videos get tons of views and my viewers are always engaged in my comments. A lot of people say FameBit, but I haven't reached 5,000 Subscribers yet, even though I'm on the way towards it. Any advice?

[@christianadventure]

Thanks for the tips and the encouragement!!!

[@Velogi]

Very informative, thanks! Does the Social Bluebook really take your country and language into consideration?

[@SoFrolushesTV]

I look forward to the day I have 1k subbies on both my channels. Great advice, appreciate these videos

[@LittleSproutsTV]

this was fantastic, thank u for this video, been so helpful and will have a look into social blue book.