“You Have Absolutely ZERO Chance of Disrupting Camera Market Space” | Dragons’ Den

A German-Portuguese business combo have their business, which makes camera lenses for mobile phones, brought into sharp focus but will they be in the frame for investment?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #PeterJones #iPhoneCamera

[@lemonjuice3551]

My favourite bit was Peter being told "You have evaded my question". By an entrepreneur 😎

[@jediboy11]

Yes, it was awesome ;)

[@Gabriel-el8ku]

like a boss! and also i like Peter, but he was full of BS this time. It is an awesome idea.

[@mrmoth26]

@Joshua Langley German accent* Germanic is a language family which includes English, therefore even an English accent is a Germanic one. German however refers to the specific language/country. Subtle but big difference.

[@MissesCakes]

I loved that part! Good for him. Peter threatened and defensive. Unnecessary!

[@philipjohnkaye8890]

Is that why Peter told them their description of the quality of the lense wasn't accurate, because they weren't right?

[@warwickwallace2699]

Peter got it spot on. Even entry level phones have multiple cameras and focal lenghts now

[@MultiJejje]

He didn't got it spot on. He was talking that phones will not replace even entry level panasonic camera. Actually he was talking right opposite what you wrote.

[@tobymacdonald5893]

@@MultiJejje He did get it spot on. You’re both right. He was saying they won’t disrupt the entry level camera space because people interested in photography will just buy one of those. He was also right by saying that phones will have this capability in the next year so anyone who upgrades their camera in the next few years will have no reason to buy one of these lenses. Essentially they have no market at all

[@SubjectiveFunny]

The size of the lenses is not even comparable 😂

[@Bollibompa]

@@noir-13 No?

[@LukeMaximoBell1]

Yeh, but Moment lenses use the main iPhone camera and do provide much better image quality than the built in wide angle macro or tele lenses

[@videogames9829]

This is the kind of gadget that you see marked down 75 percent off in the back of a store.

[@kelvinchui6467]

Deborah is right, not everyone upgrades their phones regularly, and it's a race against time before they truly go obsolete. The thing is, I don't think the non-upgraders are generally willing to splash 100-200 on the lenses for their phones. They are marketing a premium product to consumers who are not into premium products. At lower price points, say 50-80, they would be able to sell more. Sure, they'll sell some, but it's a small slice of a shrinking pie.

[@zombie5017]

a small minority does not disprove peter, it actually proves his point. Most people do go and buy the new phone when it comes out, otherwise they wont go and make a one every year and or several yearly.

[@free_gold4467]

Good point Kelvin.

[@irishjay9485]

Great point

[@tommyhickin4669]

@@zombie5017 I wouldn’t call it a majority. Certainly enough people upgrade to turn a profit and warrant producing and selling the new phones (and that profit is more consistent and competitive than making bigger upgrades less often) but I think the reason new phones are made yearly also means there’s a new product whenever a buyer is ready to upgrade, rather than that most buyers upgrade yearly. A company’s most recent device will be the most expensive of its type so if they released every 3 years let’s say, then someone ready to upgrade 2 years later would be picking between another company’s new device and a similarly priced 2 year old device. Companies just need to match competitors pace, it’s definitely not most people who upgrade every year. Although I agree with OP about non-upgraders so the product would still really struggle at its current price

[@bicyclerepairman6090]

They stopped producing in 2020.

[@j0fiz986]

He was complete right. Phones now have 3 lenses included

[@GummyBearWA]

The Galaxy 22S has 5 lenses.

[@officialspaceefrain]

@@GummyBearWA your comments sounds sarcastic if it was made on the early 2010’s lmao. How times have changed heheh

[@owenrichardson60]

However, not all of the cameras on the back are made equal

[@elizabethbower2168]

I just love the way Germans speak in aggressive monotone… I won’t German at school and that’s probably one of the reasons that I want it because you can thanks so aggressive I’m just a couple of words

[@mikefor7458]

Even 6 now

[@ansarmohammed3329]

You can see that Sara has a lot of admiration for Deborah. She's a great addition to the den.

[@lilzayzay66]

Did she replace duncan??

[@ansarmohammed3329]

@@lilzayzay66 No, she replaced Jenny

[@anesbudiman]

To Peter's point, he's right. You CAN'T compare (even just) a point n shoot camera with a phones cameras since the sensors aren't big enough and aren't comparable. What might come in the monitor might be different due to software optimization from the phone OS, but raw sensors in real cameras are more accurate.

[@korana6308]

tbf. It is absolutely something I would be interested in and would buy. If it wasn't too expensive. Cheap cameras are just that - cheap. So to get a decent quality camera you would have spend spend around $1k . So to get that thing even for a 50$ is a good middle ground. If you don't want to invest in a quality or even a cheap camera.

[@jediboy11]

Sorry, I disagree. I've taken photos on my smartphone which look tons better than my mate who has a 3 grand camera. They've been pictured in the local paper several times and people can't believe I've taken them on a smartphone - admittedly, I do use software to optimise them in post-production. You're right about sensor size, it continues to limit smartphone cameras, but I honestly believe it's only a matter of time before a combination of enhanced sensors and software overcome this. Once I'm able to zoom in on, and take a decent photo of the moon, it's game over for the lower-end of the semi/semi-pro camera market. Big up and respect tho - this is just my humble view ;)

[@jackdoesengineering2309]

Not everyone drinks champagne some people like chardonnay

[@wurapurp749]

The majority of people don’t buy expensive cameras. That is the point of the product

[@dtz1000]

Even the latest and most expensive iPhone cannot match a decent mirrorless camera from ten years ago. Peter was right.

[@Kerbaeus]

Peter and Deborah are awesome. I love how straight forward they are.

[@arthurkettle3010]

I find them both incredibly rude and at times bullying and obnoxious..... can't stand either of them

[@thiswasposted120]

@@arthurkettle3010 i wouldn’t say that about deborah but definitely right about peter

[@zedwhyex]

@@arthurkettle3010 No, they're just honest and direct. I wish more people were like that instead of dancing around issues!

[@aiyanyaqoob2203]

Peter is the most pickiest out of them all

[@tobymacdonald5893]

@@arthurkettle3010 because you’re a snowflake. Can’t handle the truth?

[@oxii99]

peter's spot on here, in 2016 when i had my iphone 6s i actually had some clip on wide angle, macro lenses like this, but guess what, i upgraded to the iphone 7 plus later that year and they no longer fit. in addition to this the iphone 7 plus had more than 1 camera lens, a 1x lens and a 2x portrait. and now here i am not with an iphone 13 pro next to me which has a 1x lens, a 3x lens and an ultra wide macro lens built in from factory that perform way better.

[@matthoskins8605]

really weird, literally just had my iPhone 13 pro arrive 30 mins ago, this was the first KZbin video I watched and this was the second comment I saw and I was thinking the exactly same thing 😂

[@Alexe829]

@@matthoskins8605 Do you not find that slightly worrying!! Most ppl don't want upgrade, many on purpose for obvious reasons. "Smart" companies ? See Peter perspire, n defend too much.. pEAKED EVERYONE'S INTEREST!

[@farhanatashiga3721]

@@Alexe829 people who don't frequently buy new phones usually won't be willing to shell out money for accessories either

[@Andrew-sy6on]

@@Alexe829 the company went under

[@theonasmith953]

​@@farhanatashiga3721 KO no

[@jonathan0834]

Wikipedia Afterwards , The deal wasn’t completed an the Business Dissolved year after filming in 2020

[@pneron2032]

Lol

[@sharkcode1]

Why? Do you know? I get curious about all these deals. It's very interesting. Some are very promising

[@Bulskee]

@@sharkcode1because the product would have been useful 10 years ago before camera phones became so good. This product isn’t necessary when using modern phones

[@sharkcode1]

@@Bulskee thank you

[@fl3xf0ur]

That’s why big player, Moment Lenses, who is the US competition they mentioned has pivoted to back to cameras and equipment

[@chaplainpayne778]

Peter was right, I've got a Samsung S21 plus and camera is absolute magic. This product would be redundant.

[@Anon-qp3kt]

Because he has insider info that these two guys don't

[@ameliashostak4764]

@@Anon-qp3kt totally agree!!!

[@truenoae8689]

​@@Anon-qp3kt he did try to warn them to be fair

[@Ryan-ll7zh]

Deborah has a valid point. Millions do not change their phones every year or even years after they first got it. That being said, it won't sell for the price because the ones who are not changing their phones are the ones who are cost conscious and the "if it's not broken don't fix it" type. She will recover her investment though.

[@erikh1041]

The people who dont change out their phones every year or even every other year aren’t interested in this type of product from the start anyways. They don’t care to have supreme quality, whatever works is enough for those kinds of people

[@tobymacdonald5893]

Like Peter said, they will sell some because people buy random trinkets. That’s the some he was talking about. So again, a race against time for them in their already limited market. It’s really not a valid point at all

[@chrish4439]

In my experience there's two types of people. The type that only upgrade when necessary and those that upgrade every year because they want the newest tech, which would make these obsolete anyways. Obviously there are exceptions but my friends all fit smoothly into one of these categories. It's anecdotal but it's almost a 50/50 split in my group too. So there are tonnes of people who upgrade their phones at max every 2 years.

[@cristibaluta]

@@chrish4439 The thing is you need to be really interested in photography to buy this gymick, like the founders, no random people thinks that he needs a wide angle lens, and some kind of tele phones already had.

[@gmwdim]

The concept is a good one, the problem for them is that there are tons of these things manufactured in China under various generic brands, selling for much cheaper than theirs.

[@lykmejoe]

You could say that about a lot of products. Doesn't mean it won't sell.

[@ΚωνσταντινοςΓ-ω6φ]

The concept...was good

[@tt-ln4mc]

the problem was apple and samsung just boosted their camera quality 10 fold within a few years of this. The company stood no chance from the getgo.

[@angryboxingfan]

@@ΚωνσταντινοςΓ-ω6φconcept wasn’t new though I had one 8 years ago.

[@DodgaOfficial]

That's probably honestly what these are, I bet these are ordered wholesale from Chinese companies with their branding on it. This isn't a new idea by far

[@SuperJohnkimani]

I agreed with Peter that after few months that product would be obsolete though not everyone will afford the new gadgets instantly, thereby creating opportunities to sell

[@jezhopo7221]

But you don't want to invest for ten times earnings when game is over in 2 years

[@SamEileenJ]

Yeah but the people who won't spend money on phone upgrades won't usually spend $100-200 on phone accessories either.

[@SuperJohnkimani]

the obvious win in every pitch is free advertisement and advise.

[@SuperJohnkimani]

The obvious WIN is free advertisement and invaluable advice.

[@huzidamasta]

@@SuperJohnkimani why did you write two slightly different versions of the same comment? Haha

[@Historelic]

Peter definitely was right about redundancy of telephoto and ultra wide lenses for phones

[@glizzforman8094]

Bruhs got a pic with Prince Andrew

[@averagegoslingenthusiast2033]

He was absolutely right. Most phones come with wide angle and fish eye lenses anyway

[@colinmorsink9685]

@@averagegoslingenthusiast2033 No he was not, the biggest online sale websites such as Amazone are still selling a lot of these lenses and packages as Deborah had it right, not everybody changes their phone every time a new version comes out. There is still a huge market and if you see these latest lens packages they are really cool! The wide angel en fish eye built in cameras do not have the same quality range as some of these separate lenses in the market! World wide it is still a multi million market, so good for them if they still exist!

[@wasterdnb]

@@glizzforman8094 Who??

[@codykelton1384]

I'm still rocking my Note 8, @@colinmorsink9685

[@VivekTiwari03]

Holy crap Peter was so right.

[@stevegraynzz]

FYI this aired March 2020, most likely filmed late 2019

[@alexgibb2982]

No one asked

[@Godzzbinzz]

Yeah and most likely they thought of the idea in 2017, made it in 2018

[@skiffgoal5643]

No one asked

[@MrEmueyes]

FYI I didn't wipe thismorning and have been walking around with a dirty crack all day

[@NeuroEverything]

This should’ve been a pitch from 2016 not 2020

[@aaronalquiza9680]

7:06 Peter predicted the future

[@truenoae8689]

He has insider knowledge he didn't make a genius prediction

[@crrodriguez]

Peter just the soul of the party bringing the facts and reality to the table 😂

[@louisb1]

Peter was dead right. His statment aged well. The new phones coming out have multiple lenses.

[@Anon-qp3kt]

Because he has insider info that these two guys don't

[@TaxingIsThieving]

I wish it would say what year this came out!

[@lanceveltmeyer6744]

@@TaxingIsThieving yes, that would be a great addition the the beginning of the clips

[@billymabum3514]

@@Anon-qp3ktit was obviously gonna happen

[@breakingaustin]

@@TaxingIsThieving 2020, filmed in 2019

[@abgy237]

Arrogance of these two entrepreneurs is astounding!

[@antonioduverge3558]

German, what did you expect?

[@TruthBombTom]

Most "entrepreneurs" are

[@Tassonebeats]

​Germans are full arrogant

[@RandomGuy9]

They wanted to come off confident I think.

[@sticklebacketienne]

One of those guys was on an equities desk in a bank in the city. He’s wealthy, intelligent, successful, and fully backed his product. I work on an FX desk and have actually spoken to Theo a few times and speak to people more successful, wealthy and ruthless than the dragons multiple times a week. It’s not arrogance, it’s directness. That’s just how these people speak

[@rushilkisoon]

Can confirm what Peter said… I have a similar cheapy set of lenses, and I’ve never used them apart for a macro pic. By the time you pull them out and try see which works best, the moment is gone.

[@Adam2731]

Same here and I second that

[@sierrahhofzon3878]

I bought one early 2020. Played with it for a month. Since then it's buried somewhere in my house

[@TechGamesAU]

Yeah, but you bought them, that’s all that matters for their business 😉

[@sierrahhofzon3878]

@@TechGamesAU yep very true

[@stephjovi]

@@TechGamesAU but from them or another company? I got an ad for those lenses a few weeks ago. Just checked Amazon. Doesn't look like their product. I'm not in Britain tough

[@12345ngb]

One has to take the comments with time of pitching in mind. So both the pitchers and dragons both are right from their perspectives. Peter has investments in technology and so he has an insight into what is going on. Normally, the hi tech industry has research going on for next 5 years of releases.

[@yesno7889]

I think within that time frame the business would still have opportunities to flourish, although its current model probably would not last far into the future and is mostly only profitable short term.

[@space5896]

Bought one of these but different brand - I am not using it anymore. Peter is amazing.

[@PeteQuad]

Same here. I love it but never figured out when to use it.

[@monarchyyyy]

I have this kind of thing, taken from old cameras and build it as a portable lenses. We called it "Lesbong". And it actually works well.

[@wisteela]

Peter very much knows his stuff. This kind of thing is a difficult market. The thing is, there is much much a call for it, and this is not the usual low quality crap.

[@mechahalcon]

Did I hear his name right? Eric Boring? That's an unfortunate name.

[@immoloism]

He could have been more idle.

[@martijnprinzen7124]

In Germany it's considered a compliment.

[@coldestbeer]

Imagine if his parents named his Tesla Boring

[@deerheart87]

German

[@ibrahimshabbir2873]

13:35 he went in for a second kiss 🤣🤣🤣

[@maxbracegirdle9990]

Well yeah, that's the European thing

[@jnnnn60136]

I don't know when this was filmed but over a year ago I purchased a Samsung Galaxy phone that does exactly what their product does - built-in camera lenses include fish-eye, zoom, and wide-eye modes. As a recreational photographer I am their target consummer but would rather spend on a mid-entry level camera than a phone gadget. Sadly their product comes way too late to market, there are big players out there, solving the problem with built-in features on their phones. It's an overcrowded, demanding market and sadly their product is obsolete 😕 I hope they didn't invest too much of their own money in this.

[@manlykscorpa]

But he did say if you're travelling you don't want to carry a lot of crazy equipment around

[@tommydenato8863]

You can always tell how old it is by the wrinkles on Deborah or Peter 😉

[@Ass_Burgers_Syndrome]

The episode was broadcast 29th March 2020, and probably filmed a couple months prior.

[@klevimerkuri4683]

Just like Peter predicted they are out of bussiness right now .Their website is down.

[@atomato5378]

Peter so swiftly killed this one

[@marpag123]

The Company was dissolved in 2023 with huge debts..............

[@nilsfranz123]

Thanks for the update and it is not surprising

[@BigChungusWhale]

Big comeback incoming

[@zachary1011]

@@BigChungusWhale LMAO

[@ChrisPatrick-q6k]

Were they swallowed by the collapse?

[@hendrasetiawan7220]

I'm flattered with Peter Jones verdict, now smartphone build 3, and even 5 camera in their product.

[@gtabro1337]

From Peter's evaluation to the Deborah going "Would I?" this episode got REALLY spicy REALLY fast

[@EBiz-tv9jq]

Another is that cameras are so good nowadays on phones, you can just tape any video and then use a video editing tool to mimic any lense/zoom etc. and it is still good hi-res video

[@doctorcatnip2551]

Only in perfect lighting. Once the lighting is not perfect the image falls apart.

[@richardbierman9856]

Balderdash!

[@JM-tj5qm]

You can’t replicate a real wide lenses is not an effect. However this gadget had no chance because of what Peter said

[@enigmacrk200]

This is the kinda thing my mom buys right before a trip and she's really excited to use it. Then immediately forgets she has it and it never leaves her suitcase the whole trip.

[@captainhindsight8779]

In fairness to the entrepreneur, he held his ground and made factual points. He didn’t crumble under the arrogance of Peter jones.

[@sidsherpa6417]

5:55 both Peter and the entrepreneur 's right ear is glowing red under intense exchange of words

[@julesfalcone]

Very observant.

[@frankmcgonagle6143]

Loved it when Deborah said "don't say wow" Tej obviously thought he had a better chance at getting the deal and that's probably why he didn't want to share.

[@Mossyz.]

I saw that also :D

[@Triggerfinger98]

I dont get his suprise, they were desparate to get Deborah to match Tej's buy back offer, you don't do that if you dont want Deborah

[@JaneDoe-ls6dg]

Probably racists.

[@tony16991]

@@JaneDoe-ls6dg What a lazy bait!

[@JaneDoe-ls6dg]

@@tony16991 Nah, people use that all the time.

[@UncledadBFD]

This was on the other day,. Put me off my food

[@TheManSticker]

Lunch ruined

[@Moe_DeGrasse]

Hahaha

[@abigail1023]

I'd want Deborah and Peter to help me if I had a business. He has a mind like a calculator and always looks one step ahead, and Deborah brings humanity and common sense along with her intelligence and business acumen.

[@MH-dm4qc]

Isn’t it crazy how fast technology changes? phones aren’t old tech so I’m excited to see new products in the future

[@KylerTony45]

Peter is right, I have both DSLRs and lens for my phone and I don’t even use the lens attachments for my phones. iPhone 13 came out with lens in the camera and it’s awesome.

[@johannbekker6175]

I hate taking my Sony’s on a trip. I actually just take my phone. They shouldve market it as “lightweight alternative”

[@simpleasliam657]

Should've listened to Peter, he is one of the most experienced and has the most insight.... 😂 he was right.

[@iancampbell9297]

Peter was spot on with this one !!

[@srikar9]

Peter was spot on. That's what a true Investor is. He can see the future....

[@NoosaHeads]

I recently tested the Samsung S22 Ultra. I couldn't believe how good the camera was. I have a top of the range Pentax digital camera and I think the Samsung is better. Add-on lenses are unnecessary. This Dragons Den was some years ago, so "Never underestimate the pace of technology".

[@BallisticBurns]

Well Peter has been proven correct. My S21 Ultra has a whole host of different zooms, fisheye etc. These cases wouldn't improve my phone at all.

[@manlykscorpa]

But is it as sharp as their lenses

[@olivernicoll6391]

@@manlykscorpa Yes the new cameras will do much better than their product. Inbuilt digital software will allow the phone to take much better images - my iPhone 13 pro takes amazing wide photos

[@RCxNZ]

Agree just got the same! Amazing picture quality !

[@manwhotookatit5666]

@@olivernicoll6391 not everyone is as rich as you man

[@ip5799]

@@manwhotookatit5666 shush. most phones will have it in 5 years soon

[@M.Alz__]

They sell stuff like that in Poundland in east London

[@sirbla1rsco239]

Its a good idea as pointed out not everyone upgrades there phones or wants to buy a camera so it's a decent price to pay considering the points they made in their pitch.

[@Jesus_in_the_Coliseum]

I’m still using an iPhone 5SE 😂

[@conniesetter6620]

I agree. It was a very good point. My first cellular phone looked like it was modeled after Maxwell Smart's "shoe phone. " It had an antenna that telescoped out and was the size and shape of a WWII walkie talkie. It worked fine until I could charge the battery any more after several years of use. The phone store people laughed when I came in and asked to purchase a new battery. Those batteries were no longer being made.

[@Anon-qp3kt]

True but newer models come out every year. Part of the reason why smartphones introduces new software updates is so that people buy their newer phones. You can still use a Nokia 3310 but whatsapp are so prevalent nowadays that you just can't use them anymore

[@MJ-YT-USR]

I kinda think Peter was/is right, but I also wonder if the pitched product was a threat to his own business and investments

[@SeizureGman]

Peter was bang on these lenses could not touch any decent 200 quid camera and could not even exist in the space of any decent DSLR/mirrorless cameras.

[@EnmaMusicProduction]

If it was a threat he would have told otherwise and would have counter pointed that his company is developing a simillar tech but no He was right on the point of the camera the pair was pitching would get obsolete quicker with the pace phones are evolving in terms of camera tech

[@everybodyisanidiot4553]

My guess is he saw the R&D on phones with extra lenses but was under NDA or something so he couldn't just warn with those details to the entrepreneurs and other dragons that they were already obsolete.

[@Anon-qp3kt]

Peter has insider info. There's no way he hasn't been to the Apple and Samsung etc factories and not see the models being researched.

[@cristibaluta]

We are 5y from the pitch, we already know he was right, we have all the zoom ranges on phones now, depends how much you want to pay.

[@NeoDragonEWW]

Very interesting considering nearly every phone has at least 2 lenses. The camera is something that Apple and Samsung always upgrade each model. Good watching this pitch with hindsight.

[@badgasaurus4211]

Well Peter knew it at the time

[@ItsSchwifty]

Definitely not nearly every phone has 2 lenses but most new phones do

[@blue24563]

The difference is these lenses are higher quality at producing either wide angle or telephoto images. They would work for someone with their phone but there is no way in this world even an amateur photographer like me would consider using it. The truth is that to get the best quality images in all types of light requires proper quality lenses with a lot of glass and there is no way to avoid that with our current technology.

[@justhurricane5331]

The pitch was only from a year ago the fact that they thought this had any chance of being successful only a year ago is astounding

[@mcgrimes]

@@justhurricane5331 I use an external macro lens on my iPhone 12 Pro. The external lens does a fantastic job at reducing the focal length and bringing in additional light.

[@noamjen]

one thing that is highly overlooked - people who like photography usually also like the "show" of holding a camera

[@benardo01]

I think you'll find people who like photography use a camera because it can do so much more than a smart phone camera can. Thats it

[@peterreber7671]

Photographers use cameras because the ergonomics of a phone is atrocious.

[@haninnify]

@@benardo01 exactly; only reason why I keep dragging that heavy burden on my trips, not that I wouldn`t love if phones had those abilities and results

[@NecroMorrius]

@@peterreber7671 they use a camera because of the configuration. If you can’t change the ISO/aperture/focus point or shoot in RAW it’s not as good. I’m aware some phones can do these things!

[@max000gas9]

Not true.... A True photographer cares about the picture not the equipment

[@gaaraxnaru]

Aw, I got excited when I saw there was a new Dragon's Den video. But a re-upload from just this week? C'mon, guys.

[@michaelwilson8915]

Peter at the end saying "Deborah you are my favorite dragon" reminded me alot of the ending of wizard of Oz when Dorothy tells scarecrow "I'm think I'll miss you most of all" ahahaha AWKWARD 🤣🤣🤣

[@libraryofpangea7018]

Something similar to this would be useful for converting my phone into a Microscope & microphotography rather than macro, when I'm doing field work. ( Deadwood Ecology & Mycology ) I actually like the product, and I only upgrade my phone every two years, so it wouldn't be that big a deal to upgrade the camera attachment. As right now my equipment is bulky, weight reduction for my pack would be a nice quality of life change.

[@shush97]

Just get a Huawei p30 pro. It's got 50x zoom on it

[@libraryofpangea7018]

@@shush97 50x isn't high enough I'm talking about micro photography not macro. I also don't use Huawei. For perspective my microscope is 40x-2000x and I routinely work between 500x-1800x. Right now it's all a trade-off between weight, image magnification & image quality as well as cost. Something that would be able to maintain the high quality image at high magnification for low weight at consumer pricing would be a game changer. Otherwise your looking at heavy camera equipment that's 1000 dollars plus just to get started, or you have to take specimens back to the lab or have a mobile lab unit. Having an attachment kit capable of high quality magnification would reduce alot of labour. The problem is so far “phone microscopes” ( not to be confused with lens adapters that let you mount your phone on your scope ) tend to be cheap pieces of crap that don't work well or produce a good enough quality image. They'll advertise 500-2000 but the images will be rough at best and they break really ( really) easy. Which isn't something you want if you're a hundred miles in the middle of old growth forest going over rough terrain lol.

[@NeXMaX]

These guys essentially just created a variation of the Olloclip lenses, that also rely on a case for the whole thing to work properly. The fact that Olloclip is defunct speaks volumes about the viability of such a business. Peter was right.

[@klassenrick87]

Peter is spot on,first off no matter what lens attachments are put onto your phone if it's a 12 mega pixel camera, no matter what you do the image will only be quality of a 12mp. DSLR cameras with the mirrorless and all the extra features on the newer cameras even 5 year old crop sensor like mine with 24 mp would blow away any image out of a phone,any phone. If you want large print images that are clear and not pixelated,anything over 81/2 ×11" you require a DSLR camera,you will instantly tell the difference,that includes using a kit lens as well. 📷

[@undergrounddojokeyboardcag701]

Here is my rebuttal to that. I think if you took this product and focused advertising and sales around vacation area's, it could be a decent sized business. The technical jargon does not really matter. I live in FL and i think if i took 500 of these to Clearwater beach during spring break, they'd all sell. I don't agree with Peter or his redundancy comment. Most people are not up to date on their equipment, in fact most people are going to be a couple generations behind and don't actually seek the latest and greatest. In other words, there's a huge market for redundancy.

[@justanotherviewer4821]

@@undergrounddojokeyboardcag701 To be fair, if you want to sell a product you want it selling like hot cakes... so you would have the approach you describe to get rid of the stock before there is less demand for the product. If they priced the lens and case more realistically they would have a lot of sales. So many people (myself included) have tried much cheaper/tacky alternatives bought online in the past... this would stand up to scrutiny I would imagine, just not at that price point.

[@thebeatconnect1]

@@undergrounddojokeyboardcag701 Peter is correct. If the newer phones are getting this features I know as a consumer I might buy this for a year or so until I upgrade and I don't need it. The product is a gadget, something you buy because it seems cool but then don't touch again. You may sell 500 but how many will actually come back to either buy another one of look at your store and it being even more expensive reduces that chance

[@undergrounddojokeyboardcag701]

@@thebeatconnect1 He is only right in the fact that its not a long term thing. But they could easily have a company that could make millions for, lets say 5-8 years. If they could get it down to 20 bucks, they could flood the vacation spots with them and make plenty.

[@ridwanslife]

I just googled. Don't seem to find their website. Seems a dud!

[@thedeep3759]

yeah it seems sketch bunch of lairs much? lol

[@isabelh5561]

@@thedeep3759 Actually they went out of business

[@thealien_ali3382]

am taking photos already with wide eye lenses on my phone, its allready built in. Oppo find x3. Peter is correct.

[@louisbarningham]

My samsung also has it.. i think most phones have one now

[@freelyricstouse]

Rory is my favorite Dragon. He’s got the best job in the world😊

[@hazzaftw912]

Niche reference

[@geoffdb8118]

Rory has a ONE HUNDRED percent chance of dirsupting the seaweed hunting market on the pristine beaches of northern Scotland #teamrory

[@jyotiprakashpanda4717]

Lemura lenses are good. I have one. But Peter is right, it's a fad. Newer phones have made them obsolete.

[@movedacounts]

the way he says 'the americans will be here' at 8:46 feels so ominous

[@crazychris1123]

Yes, we are sending our Floridamen wearing cowboy hats and riding crocodiles to invade. Hopefully they are prepared.

[@movedacounts]

@@crazychris1123 no one could ever be prepared for that

[@Dominic201087]

I have used these detachable lenses. They are awesome and work really well.

[@quickfilmmakingtips2870]

But you get telephoto and wide angle lenses on phones nowadays

[@ROCKYSBOY]

This has been around since iPhone 4

[@shafaqahmed7991]

2:36 looking through the phone screen to check if it works. lolol

[@harshatks]

Peter was pitch perfect! Only he could put a valid point!

[@princessjen99]

It’s always so crazy to me that an item is produced for $5 to $10 but sold for $60. I never feel bad about sales or clearance anymore cause the overhead is nuts

[@Flauscheloni]

They sell it at about 30 to retailers, and that 60 includes taxes, so say 20% taxes, leaves the retailer with a margin of 20. the retailer needs to keep the lights on and pay employees from that money and everything other cost the business has. He probably has to sell it for around 40 to break even and not incur any losses. Just to put that whole thing in perspective. On the other hand, you see how much bigger the margins are when a manufacturer sells through their own platform. Of course in that case I’d not worry about any clearance sales, and even from retailers, hey, they wanna get rid of it, you’re not doing them any favours not buying it. And of course there’s other deals going on etc, the topic is too broad to sum up here. I just wanna get across that supporting a local store, if it’s a good one, is still worth it.

[@Estiallina]

I think you mean, the profit margin is nuts. The overhead refers to the expenses of the business.

[@ChrisPatrick-q6k]

Depends on the product, and you socialists never consider all of the costs of doing business.

[@269kd]

I deff have lense like this from Amazon for about £12 🥴 and they look great!

[@BlueandQueenie]

They should of asked Peter to take a photo right then and there - does he have a mobile - or does he have a DSLR camera in his pocket?

[@rhaegal5650]

The middle ground market did not exist even before iPhone lenses were built in. Either people take amateur vacation photos or if they’re willing to spend $100-200 on photographs gear they are into the hobby and will save and buy and entry level SLr

[@ZeitungsmanHD]

0:43 the german guy doing the Merkel pose has to be scripted😂😂

[@Goldstone93]

Deborah’s right, the buyback does seem counterintuitive. I hadn’t thought of that before.

[@waffle_chair9269]

It’s not. They are just framing it that way. They get their money back, plus interest, the equity is a bonus for what basically ends up being a loan.

[@darkspace3316]

Why did his ear turn red towards the end of the video?

[@Adamatronamus]

Camera lens.

[@MrEdwinDSouza]

As soon as Peter realised there was competition to Jessops he put on a surly disgusted look, and kept it throughout the entire pitch.

[@matisan8407]

I was expecting that before Peter even opened his mouth. these guy were naive "hey we are here to disrupt your business, wanna help us do that?" lol good luck

[@yuppymike]

I don’t think he’s threatened at all. He’s exactly right. A £300, tiny point and shoot camera will outperform these comfortably and you can keep it now matter how many times you upgrade your phone.

[@rajaqais6263]

@@yuppymike And you’d buy the camera while taking an extra burden of a gadget that you can easily break on your hiking trip? No thank you. Id rather reduce the burden than increase it

[@JanahanBalasingham]

@@rajaqais6263 You have a higher chance of losing this attachment on your phone than breaking a camera. And Peter is absolutely right on the quality of the image. It would be like using a glass cup in front of your phone camera to widen the view. The phone sensor has no understanding of what is being sent via the camera lens. And it won't process it properly. A point and shoot sensor knows the lens it's working with. Same with high end cameras. Many of the new phones came with a new wide angle lens to offer this. So anyone with a new Samsung or iPhone will have these obselete. And any mid range phones are low in quality on photos that they won't care about shooting wide angle shots.

[@tinderella2386]

@Raja Qais You’d rather risk your $1000 iPhone over a $300 camera? Probably the biggest plus to a seperate camera, is the battery life on smart phones even today is terrible, and it will go long long flat while the camera will keep going

[@Kekmit]

If this was 2 years ago, most phones already had 2 or 3 cameras at that point, so there's no reasong for anyone to buy, and enthusiasts are probably going to buy a normal camera anyway. I've heard of attaching lenses to your smartphone 5 or even 6 years ago, and at that time it was a game changer, because there were no smartphones with more than one lens. It was pretty amazing at that time - it was called Moment Lenses. Nowadays? Meh.

[@GodotOfficial]

Reuploading this video is lazier than Jenny’s investment style

[@nebthegamerartist6662]

LOL

[@studymapai]

🤣🤣

[@frappuccinotv5434]

Damn 😩

[@Asif-kh-n9r]

Jenny's not lazy. It's just that there's nothing that really fits with what she's doing or where she's going right now

[@imrank9282]

They probably forgot the Jenny video was released that day since it was posted as a countdown a month ago and accidentally scheduled this one the same day 😂 Source: I'm in marketing and accidentally did the same thing before lol

[@NIK-to3xs]

Wow peter was actually right here 👏

[@fl04]

Wow that German being so argumentative and yet naive is an immediate dealbreaker

[@Marian_Rusnak]

they seem to like to recycle old episodes. hiding the date when it was made detracts from its value - and they just ignore it.

[@thechannelname81]

To the point, just wanted to say it too. Given that none wears a mask, neither keeps a distance, i assume it was filmed 3 or more years ago

[@Ass_Burgers_Syndrome]

@@thechannelname81 The episode was broadcast 29th March 2020, and probably filmed a couple months prior.

[@sersolo3112]

You seem to forget you are watching this for free and have zero right to complain

[@rdu239]

@@Ass_Burgers_Syndrome You should be lucky and grateful you are able to these for free, if you want the lastest episodes then you have to love in the the UK

[@Ass_Burgers_Syndrome]

@@rdu239 Ok but why are you telling me?

[@salvagemonster3612]

Peter is thinking of the half of one percent that still buys traditional cameras

[@500302]

Peter was 💯% right, I feel really bad for Debra but I guess 75k is nothing to her but who likes to lose money

[@teaja211]

tbh with decent advertisement for tiktokers you can make bank in a short time.

[@Anon-qp3kt]

Getting her 75k back within 12months means she'll profit in the short term

[@angryboxingfan]

That’s if she even invested it , half the deals in the den never get signed.

[@cristibaluta]

I don't think she got in, they had a kickstarter so i suppose it was because of that.

[@elwyn5150]

I wonder how much of Peter Jones' prediction will come true - that in a few years, most smartphones will have these features inbuilt. I'm kind of amazed they got two offers, especially when there is a bigger fish out there and can really enter the marketplace. They come across as a bit immature when the guy just says 7:14 "I doubt it". Kind of expected a better rebuttal than that.

[@0deepak]

His prediction already came true mate. My S21 has a wide angle lens, zoom lens and a regular lens lol. Pretty sure a company can put a fish angle lens if they wanted to.

[@minecraftmilker6929]

@@0deepak my phone is better than yours. I'm using an S21 Ultra. All you're doing is chirping

[@0deepak]

@minecraftmilker69 Are you a five year old? You sound like a child "my toy is better than yours!!!". I used my phone as an example, not to show off. There are much better phones than an S21 out there FFS so why would I brag about it?

[@minecraftmilker6929]

@@0deepak don't be angry sir

[@joshnijjar978]

The technology has been out for a while now, iPhone now has these wide angle picture capabilities.

[@mixmastermaverick3336]

Narrator: the duo have two identical offers. Also the narrator: Tej's offer is more competitive.

[@lllllMlllll]

Yes Peter .. It does not compare BUT not everyone can afford professional camera prices AND it is inconvenient to carry these cameras around for everyday usage ..

[@jakemartinez6894]

And during everyday usage you aren’t going to come across things you need, or even feel you need a special lens for. Furthermore, lenses are delicate things; they can get scratched, cracked, dusty, foggy… you are STILL going to need a solution for keeping your lenses safe that will end up making the lens somewhat bulky itself. At that point where would you keep it? A purse, a briefcase… you should be able to fit a small camera in there somewhere anyway.

[@Theonlyshaun]

I bought something pretty much identical maybe 10 years ago. I used it a few times and it was fun. I kept forgetting to take it with me and therefore didn’t use it. When the next iPhone came out it didn’t fit and I forgot all about it.

[@dizzy3841]

Watching this on my iPhone 12 max pro with 3 cameras including an ultra wide and telephoto 😂😭

[@Josh_TO]

Peter was spot on. New iPhone cameras can do all and more. Also people get free yearly upgrades.

[@royvirafayet6687]

Androids could do it long before that

[@DiamondCake2]

"Free". Not free though are they?

[@iamkingkennedy]

This will actually work with KZbinrs and people looking to start making first time videos. Maybe market it to more younger audience.

[@mimicovers97]

My thoughts exactly!!

[@TaxingIsThieving]

5:40 9:30 I'm surprised Deborah likes this... 12:50 I've never seen Deborah look so unsure.

[@noooname2568]

11:50 when you get home, open the fridge and Mum hasn’t done the weekly big shop

[@TheManInBlueFlames]

It appears that you reuploaded this one and deleted the old one!

[@seanjosephhayes]

Repost far too quick after the last time.

[@vinnyvincent2862]

Touker : The most sophisticated camera on the planet is the Human eye ! And I've got a pair of them ! So for that reason I'm out ! 🤯

[@nebthegamerartist6662]

I just watched this sometime ago and now I see it again because it's a re-upload. Amazing!

[@oxymoron02]

Yeah, a re-up load from like Monday or Tuesday.

[@connorjory1006]

I could search google right now and find at least 10 different sellers of these lenses all with different prices

[@HaggardPillockHD]

Peter Jones was right, phone nowadays have multiple cameras. Wouldn't surprise me if the business went bust

[@isabelh5561]

It did

[@reececollison5101]

@@isabelh5561 when?

[@noctus9731]

Peter was absolutely right. S24 Ultra has x5 optical zoom and absolutely SMOKES their little detachable x2 optical telephoto lens.

[@jarif6345]

Real

[@user-kt8sx7kj8r]

Guy in the blue sweater totally fixed his junk in the elevator with the old mini squat.

[@kyoshokev]

But even if camera lens improves won't these mechanical lenses also improves the newer lenses?

[@royvirafayet6687]

No. That's like saying adding lenses will increase zoom

[@richardparker7157]

The point is that the extra lenses are built in in newer phones.