Facebook Ads Cost 30% MORE Because of Apple?!

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-costmoreapple032024-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-costmoreapple032024--fbdfy

[@GlobalLimoBusSales]

Keep a cheap android phone - just did an ad through Android and paid through PayPal. Finally, Apple phones might be avoided by consumers

[@sohantanna625]

Apple is a nightmare of a company to work with from the mobile dev side

[@freshpistachios275]

And yet all the devs fawn over their products and try to make apps for them....end this Monopoly from Apple

[@SachinKumar-bn2jc]

Ben, your video is spot on. Facebook Ads are getting out of hand in terms of cost! Been shifting more towards cold email, and I have got to say, Filter Bounce has been indispensable for me. Real-time verification keeps my list clean, and the API integration is seamless. At just $10/month, it is a no-brainer. Keeping that bounce rate under 1% has made my campaigns more effective. If you have not tried it yet, Filter Bounce is the way to go.

[@adamrobertson2138]

Shockingly egregious amount of money for adding new value to the business owner running the ads. Certainly strengthen my conviction to switch to android.

[@FindingMinwoo]

Thanks for this! Two questions. 1. If I had run an IG boost on mobile already and I re-boost the same post on my laptop, would it avoid 30% charge? 2. The 30% is charged in your final cost of the ads which means what you paid for will only 70% effective, correct? (because I didn't see any additional cost on my facebook meta bills)

[@victorpinedo215]

Hi Ben, very helpful video. But my question is does this only applies for iPhones? What if someone has a droid. I have an iPhone and I’ve always run my ads from my phone. But what if I log in to my account using a Droid, will the 30% charge still be applied?

[@hendrawinema3335]

Hi. Are macbook suitable? Or still get the fees on macbook?

[@BenHeath]

Yes that fine, any computer will avoid the fees

[@leadgenjay]

Great insights on avoiding unnecessary ad costs. Leveraging custom and lookalike audiences can reduce your cost per lead on Facebook by targeting users similar to your best customers.

[@alexvasilev423]

Hey, I wanted to ask you how often should you post ads? Is posting daily a good thing for facebook ads or could be detrimenting to the results?

[@BenHeath]

That's mostly too often, unless operating with a very large budget.

[@alexvasilev423]

Sorry for bothering again but what do you think would be the optimal number of posts for what period because I am just starting out and can't find anywhere information for that particular subject.@@BenHeath

[@ceazur4985]

@@alexvasilev423it depends on what you want, is it more sales? More leads?

[@RITINTERIORDESIGN]

Hello Ben! What about normal ads created in ads manager with massively increased costs per lead? Have the costs per lead increased recently? How do we fix this

[@ernestobalogh3300]

great! it worked, logged in to a web browser from pc, thank you!!

[@marketingbyheart]

Does it apply also for Instagram app? You mention only Facebook app. I guess people will also be charged if they boost on Instagram app, right? What about if they have another smartphone which is not iPhone?

[@akbarkahn]

Hi Ben, what if the campaigns are created on a web browser and later edited on ads manager on the iPhone . Let’s say we increase or decrease budget or change audience through the ads manager that is installed on the iPhone?

[@BenHeath]

You may end up being charged more there as well. I'd stick to a web browser to be safe.

[@romesvonwolf]

0:52 Ben, wins the award for the most diplomatically generous phrasing of all time.

[@BenHeath]

Haha

[@MrPathorock]

how about inapp purchase?

[@vurujak]

I cant believe apple is actually allowed to do this,

[@Mgggyyvu]

Hi Ben, if I have two Shopify stores (local country and international) for the same business, would you recommend using two different Meta pixels? Or simply use the same one as Meta will know that customers are located in different countries? Thanks!

[@BenHeath]

If you are selling the same products (roughly) then I would use the same one and consolidate the data :)

[@Mgggyyvu]

Thanks a lot @@BenHeath

[@JoeDoylePhotographer]

30% more like 90%. A £9 3 day boost costs £15.51 through App.

[@peacenowaryo1]

What if I boost post using web browser and then extend the ad using fb or ad manager ios app?

[@OdresNuevoMusic]

It is so inconvenient Apple 😒

[@smrititripathi6046]

Seems logical that this would also apply to boosting from Instagram ios app. Is that correct, Ben?

[@visal4323]

nice video brother Ben, also can you make a video for adding a card payment but error it always show.... "You've already saved this payment method to the maximum number of ad accounts. Please use a different payment method". , or another one "Not supported this type of card, which is JCB". thank you

[@silvakko]

Thank you! Love your content

[@tarkekuch6012]

I used the web browser on my iPhone but the extra charges still showed do i have to log in with a desktop or computer to avoid all this

[@BenHeath]

That's odd - that shouldn't be the case. I'd use a computer in that case to be sure.

[@flightcandy]

We do ads on Facebook. It is difficult. Conversion ad with website. There is no auto payment in Myanmar. Fill out the order form. Not everyone who fills out the form actually buys. 5 out of 10 people who fill out the order form are buyers. If you fill out the order form and ask the purchase data auto exit on the thank you page, you will go to the purchase data facebook without actually buying. I want to select 5 real buyers out of 10 who fill out the order form and send the purchase data to facebook. Give me a suggestion

[@TrellDaniels]

Does this apply for the instagram app as well?

[@BenHeath]

Yes :)

[@smilingsquare5222]

Great Content , Always loved your content, always fan

[@edgarasedgarass4244]

In Lithuane apple fee is not 30%, apple fee is 42% + other fee 30% and total fee is 72%. I just in facebook apply 10 eur for adds and get 17.28 eur total charge, so 7.28 eur is fee fro apple :(

[@abubakariftikhar1090]

How can I target religion? Any suggestions please!

[@wolfknightgx7246]

i have a campaign with 1 adset and 1 ad video. the ad is doing kinda fine in results wise it's bring me some few sales, but i think the campaign can do better and im also kinda experiencing some ad fatigue. so im adding another video on same product. do i add this new ad video to same adset or a new different adset? (want to target same audience)

[@its_Daddy]

If this adset is performing well then don't touch it and instead duplicate the adset then change the creative there.

[@wolfknightgx7246]

@@its_Daddy thing is i want to improve it since im experiencing ad fatigue+ it's just bringing me one sale per day which is not bad but i think it can be better. thats why i want to add another video. so even then i should duplicate adset and change creative? also do i have to increase the budget?

[@filmingyu6623]

HEY BEN--- I've spent $150 ($10/day for 2 weeks/BROAD USA/clothing brand...) so far. New campaign/account/1DCT: 3% CTR, about 77 landed clicks, ***NO SALES & $40 CPM!!! What's wrong? And was our budget too low to start? Isn't $150 total enough to at least see 1 sale? CTR is decent... but CPM is horrible :/

[@BenHeath]

Good question. Budget isn’t too low and that CPM is not unexpectedly high. No sales is an indication to me that the product/offer is not appealing enough to get cold audiences to convert. I know that’s not an answer that leads to a quick fix but it’s probably what needs addressing.

[@filmingyu6623]

When you say product/offer you mean our apparel design? Thank you. Our product costs from $48 tee to $100 hoodie btw. Thoughts Ben?@@BenHeath

[@SarahDigit.]

Great Content Thank you!

[@djcj]

Thanks!

[@firmaevents9594]

Hello Ben Nice video. i have a question. i have an Instagram personal account and Facebook personal account for a client. she is an influencer and approached me to boost her profile. can i connect the 2 accounts together and also can make ads to personal accounts he same as companies. if not what is the work around for it?

[@Global_FootballFans]

It must have to be a business page let her add you as an admin so you run it via ads manager

[@00Luvofficialpage]

Thanks bro

[@jeanmichelmailhot]

At this point I just wish apple launched their own ad platform for iphones, macbooks, macs, and safari... it would be A.M.A.Z.I.N.G

[@nguyenphams2673]

meta just charge on apple app and we use laptop or desktop which will not charge , right??

[@BenHeath]

Yep :)

[@minime.ge_]

Ads cost 30% more because of apple cool. Are they talking about how meta is now hiding all likes from ad content? Are they explaining what the point of engagement ads are now?

[@BenHeath]

Engagement also includes things like video views but I get your point. I would rarely recommend running engagement campaigns anyway.

[@sundaemorant99]

This is soooooooo dumb - Apple is soo Greedy

[@LucasBaldetti]

Politically correct ahah

[@ghostgore2.0]

I get more followers from boosting that meta ad

[@ceazur4985]

That’s complete luck because the Facebook data system literally doesn’t change based on through boosting or through ads manager in Meta business Suite

[@RamdashDawar-nk5dy]

Ben, your video is spot on. Facebook Ads are getting out of hand in terms of cost! Been shifting more towards cold email, and I have got to say, Filter Bounce has been indispensable for me. Real-time verification keeps my list clean, and the API integration is seamless. At just $10/month, it is a no-brainer. Keeping that bounce rate under 1% has made my campaigns more effective. If you have not tried it yet, Filter Bounce is the way to go.