Professional Branding Process Explained in 8 minutes

It is no easy task to build a brand identity, but without a clear strategy, the results will likely fall short. In this video Rachel breaks down a solid process you can start implementing today.
💥 FREE Branding Workshop - Enroll here 👉 bit.ly/3dolQN8
Want to see the process more in depth?
Here’s a full case study: • Full Branding Case Stu...
📽️ CHAPTERS
00:00 - Intro
00:44 - Strategy Process
01:55 - Creative Direction
03:01 - Logo Design
03:50 - Brand Presentation
05:34 - Style Guide
06:52 - Recap
If you'd like to learn more about web design, check out our website: bit.ly/3bDHwnN
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Rachel's Instagram 👉 / moka_brand_. .

[@joeygarner1636]

I took the Flux branding course, which was great, but I think there's some important information on the YT videos that could be expanded on in the course. For instance, I would like to have seen: 1. making style scapes (not just a mood board) + a resource doc template, 2. making a style guide + resource doc template. It's also helpful to know, as she pointed out, how long it takes. As a beginner, I don't really know what is a reasonable amount of time to take. To clarify, by resources document, I mean an actual editable document to work with, such as a Figma document. I don't know if that's unreadable to request, if it's copying someone else's work, but to be honest I assumed I would be getting comprehensive editable temples to work with when I purchased the course. At least from my perspective, it seems like an obvious recourse to provide to students. I appreciate that Rachel did provided a document of the slides in the video to Flux's resources, however it is kind of useless because there is far less information, and its just a PDF. Since it's just a PDF I have to watch this video, pause it, and build my own template in Figma so that I have a framework for presenting a style guide to a client. Another point to make about this is that I'm not actually getting any benefits for the $800 price tag I paid to have access to resource docs if I have to come to YT to extract the information to build my own from scratch. I love all at Flux, and this comment is in the spirit of improving the course, not a jab at Rachel or Flux.

[@eheartbeat]

really appreciate this comment. I am also considering the flux course and this would have been my exact expectation as well considering the price point of the course. The templates seen in the youtube videos look great - functional, strategic and visually beautiful. It's understandable if these are proprietary items but at least I would expect some kind of non-branded materials from a paid course to get us started

[@rchi85]

I love these 'abridge' versions of longer videos. Super engaging and helpful. Loving all of Rachel's videos. Keep them coming, please 🙂

[@rachelhurry3449]

Thanks for watching 😁💜

[@sadiq9687]

More of branding videos pls ❤️

[@mb-k3248]

one of the most useful and structured videos here, good job!

[@mintos4066]

Just when i needed it 😄 Thankyou for the perfect timing 🖤

[@rachelhurry3449]

Happy it helped!

[@Phorpy]

This was so good. I've been trying to develop a process through a lot of trial and error. Really helpful to have it all in one place. It'd be really good to have a bit of a tutorial on style guides, I feel like it's not something that's talked about enough. I've seen many that aren't thought out and are just slapped together.

[@rachelhurry3449]

Great idea! I’ll add this to the list :)

[@yelowme.design]

Very helpful video, got me hooked on watching the full length version. I'd also like to see the styleguide design process. Thanks a lot Rachel!

[@Thomas-xd4cx]

Very, very helpful! Thanks a lot! Just the inspiration I need to setup my own workflow in a more detailed way.

[@rachelhurry3449]

Always make sure it’s serving your clients first - detailed isn’t always better :) good luck!

[@revatishinde_]

Thank you very much for sharing. Its very helpful. I was wondering if you have a video on creating just the style guide in the end?

This is Exactly what I want to do. Oh God! You're such an amazing person. Your work is fabulous. I Love it and it inspires me to do better beautiful work like you. AMAZING. 👌👍👏❤

[@rachelhurry3449]

Thank you for the support! So happy it’s inspiring you. Keep at it, the design world is such an awesome place to be 😁✌️

[@whatscarlyupto]

Well Done Rach! so insightful :)

[@rachelhurry3449]

Thanks Carly! 😁💜🌸

[@carmelohinoguin3773]

Big thanks for the quick guide!

[@rachelhurry3449]

Glad you liked it!

[@franklyrahat]

Hi Rachel, I was facing an issue & i don't know what to do. I showed my client 2 moodboards for his event hall logo redesign but he asked me to provide some more concepts. I asked politely what kind of feeling he is searching for but he replied that he is confused. How to fix this issue? How to read his mind? 😶

[@nanaawuku2794]

Good and helpful, by the way I really like your room.

[@rachelhurry3449]

Thanks! Me too 😁

[@chikosinalo]

This is awesome :) Do you have a template for you process especially how you go about creating the strategy?

[@rachelhurry3449]

Coming soon :)

[@chikosinalo]

@@rachelhurry3449 Awesome. thank you ))

[@Thefrenchsearch]

The templates used in the video are from Thefutur chanel @thefutur. The first template with the attributes is from the CORE discovery course, the second template is from the Style Guide course. All of them are accessible in their courses after buying them.

[@joeygarner1636]

@@rachelhurry3449 I'm looking at the resource doc now, what you provided is different, and less content, than the document seen on this video. For instances, the brand attributes slides...etc. Can you provide this exact template in the resource docs? It's helpful for understanding. I took your branding course, which was great, but to be honest I'm still confused about a many things. A lot can be learned from looking at an example of your work. Also, the document your provide in the recourses is a PDF, not editable. It would be better to provide a Figma document link so we beginners have a solid starting point to work from.

[@congruihu2113]

Wonderful!!!!

[@rachelhurry3449]

Thanks for watching 😁💜

[@jamesonmeadows2543]

Hello! Where can I find this style guide template?

[@j.sanchez7321]

Do you complete the style guide in Illustrator? I know some people use InDesign or XD/Figma.

[@TrueJuxis]

Do you sell templates for Discovery presentations and Style Guides? This was very helpful and I’d love to get into the nitty gritty!

[@rachelhurry3449]

Coming soon 💜

[@TrueJuxis]

@@rachelhurry3449 Amazing! Can’t wait!

[@erictate2095]

@@rachelhurry3449are the templates available yet such as the style scape

[@Sydinofficial]

Great 😃

[@franklyrahat]

Thank you! (The ring light reflection on your spectacles is really distracting 😶💜)

[@rachelhurry3449]

The downside of wearing glasses 🙈 thanks for the note though!

[@franklyrahat]

You're most welcome! You are an amazing teacher 😍

[@buttonsinbasket]

How much time did it take to design it?

[@CathChan]

What do u suggest the best way to find clients as a freelance graphic designer? I want to find from global but I considering about how to charge the money safe.

[@swoosh3684]

I love the brand strategy phase but I wonder how many clients would be willing to go through this phase. Many of the clients I have worked with have no clue what they want and it can feel like pulling teeth.

[@vs5198]

Agree! Most of the clients I have just want a pretty logo/website without spending time and money for the strategy, they say the know their clientele and don't need to spend time on this. This is wrong and I try to explain the process, but still only few clients agree to go through this discovery stage. This is upsetting.

[@Billinthehouse]

start uploading more often please!!!

[@rachelhurry3449]

Working on it! 😁💜

[@codismith1903]

Do you create all those icons for the logo too or what? This is the only thing I cannot do for my branding clients.

[@rachelhurry]

Hi Codi - yes I usually create everything myself. But it's not a requirement to be a good designer. You can source graphics and then purchase usage rights or hire illustrators to make custom ones for your clients :)

[@codismith1903]

@@rachelhurry Every place I go to that sources vectors and graphics say we can't use them for logos without buying the license of like 40k lol These are places like shutterstock, creative fabrica, etc What do you know about that?

[@rachelhurry]

@@codismith1903 Try Creative Market and Envato Elements (worth the monthly subscription if you regularly use fonts, mockups, graphics etc) - but my best suggestion is to find illustrators and graphic designers you can partner with :) Collaboration is always a good idea to give your clients the best experience they can get

[@codismith1903]

@@rachelhurry I've thought about this too! Finding a friend that can do it and then we refer clients to one another.

[@YohanPenny]

Instagram link's broken :)

[@itszvini8130]

Which software to use for design brand identity?

[@FluxAcademy]

It depends which part you're working on but Adobe Illustrator is usually at the centre of the process.

[@YasinNabi]

the best way to start a business with no money is to learn high income skill and start a side hustle then convert it to a business. a fellow creator......

[@rachelhurry3449]

Agreed :)

[@joesdi]

If a web designer does not talk about these things with us - that's a bad sign, right?

[@rachelhurry3449]

That depends on what the web designer was tasked to do :)

[@plantifulalexandra]

A webdesigner is not a brand designer.

[@danielgaviria1751]

​​@@plantifulalexandra No matter. A web Designer should understand the Brand first and align specific business goals with the overall Brand Strategy in order to create a Successful Website.

[@plantifulalexandra]

@@danielgaviria1751 Definitely. But the webdesigner doesn't have to DO the brand design (brand strategy, visual branding) but transfer that into a website.