Food Theory: NEVER Eat The Right Twix!

[@ethanyoung716]

This is good theory’s 100th episode. Congratulations !!🎊

[@ZtheTaco]

Happy anniversary Food Theory!

[@dbone3356]

*food

[@Himanboy]

Good theory 👍

[@dot2184]

Good theory 👍

[@mightyyoshiyt6772]

No it isn’t, I hate when people tell me I can’t put long brown things in my mouth 😡😡😡

[@davidalan6701]

I always wondered why they never make a “double-wide” Twix, making one that’s the size of both in one bar. I wonder if there’d be a negative difference to changing the width as apposed to just the length (fun size for example)

[@1tyrus]

I feel like having 2 smaller bars is a way to have less in each packet

[@khanmeraj8410]

They can do it, it will likely make them blend in with other candy bars

[@Dinidan]

There is. This Easter my kids got some wide egg shaped Twix and they were an awful experience. Almost too hard to bite through and the texture was off.

[@zannynyx4297]

I mean it's called twix ... It basically has two in name... They would prolly have to rebrand just for that...

[@smashtrivia3273]

I think less people would buy it in part because the illusion of choice is taken away and also because your brain is more-likely to tell you this is too much candy vs two smaller bars your brain is more-likely to justify it. I feel like honestly if they stopped the left-right twix marketing and did this instead it would be brand suicide.

[@lorddragonskin3603]

I'm starting to get convinced food theory was made just so MatPat can eat food while classifying it as a business expense.

[@gabrielkawa3477]

Nothing wrong with that

[@AldrickExGladius]

I'm jealous too lol

[@UpdoggWhattt]

I’m starting to be convinced I’ve seen this comment on every single Food Theory video I’ve seen so far.

[@9elypses]

Google: how to right off my groceries on taxes

[@cbgaming7209]

the benefits of being a theorist on KZbin I guess

[@xVarkenx]

You ever notice the descriptions of the cookie, caramel, and chocolate on the packaging of left and right Twix are different? 3:02 Left Twix: crunchy cookie, delicious caramel, creamy chocolate Right Twix: crispy cookie, luscious caramel, smooth chocolate

[@s0up_1223]

That’s cool

[@DefeaterMann]

READ MY NAME!!!!! !

[@curseddemon9326]

woah....woah woah woah woah wait no this-

[@brandonj7586]

yeah but the words pretty much mean the same thing.

[@GiuseppeGaetanoSabatelli]

Chewy chewy caramel caramel, creamy creamy chocolate chocolate, crunchy crunchy cookie cookie. Twix. *_It's all in the mix._*

[@ChipDrewPog]

2:00 I was just about to go "That's just the TF2 lore" but then MatPat does it for me, well played.

[@eggdog4life260]

I was looking for this comment 👍

[@itsjohn_nugget5953]

If the people who tasted the bars didn’t drink water or anything to get the Twix taste out of their mouth before eating the second bar, then the test would be biased because if you already eat something sweet and don’t cleanse the pallet, then the next bite will overall be less sweet.

[@bruhdude6712]

genius

[@YllidTheLoonyDog]

True

[@Lydia_Deetz]

huh, i thought Einstein died

[@trey4747]

@@repentandbelieveinJesusChrist3 Do you really think anyone will join your cult based on that comment?

[@YllidTheLoonyDog]

@@repentandbelieveinJesusChrist3 No

[@Delta_Lupus]

2:40 i think that this is actually a meta joke to show that they really are so interchangeable that even the people who produce them and are hard core members of a side dont really know the difference

[@MovieFan1912]

Seems about right.

[@pythro_]

@Don't Read My Profile Photo ok

[@Blasted2Oblivion]

I thought the same. They seem to have put in a lot of work to the overall story.

[@herowither12354]

Twix is actually a pretty good metaphor for politics.

[@Sir_TophamHatt]

@@herowither12354 based

[@TheRealGuywithoutaMustache]

4:33 “Life is pain” Most relatable Food Theory quote so far

[@firdanharbima6997]

Can you change pfp to cosmic Garou?

[@firdanharbima6997]

Or new monster Garou

[@hakdog1641]

Will you ever grow a mustache?

[@darkmatter9643]

I dislike you

[@Xedrie]

ytry

[@pengil3]

I’ve only ever eaten the miniature ones so I’ve always just associated left vs right as a joke.

[@osheridan]

Same

[@pinheadlarry2921]

i figured no one actually had a preference, that it was something just for the ads & marketing

[@osheridan]

@Mister Dude No.

[@Frigid-isnt-pro]

@@pinheadlarry2921it is

[@CrypticCobra]

Well it is a joke…

[@vesuvius00]

I remember hearing "the first bite of an apple always tastes the best" a lot when I was a kid. I always thought it was just because your taste buds weren't ready or used to the flavor yet.

[@DefeaterMann]

READ MY NAME!!!!! !

[@katnissever-meme9318]

This reminds me of the scene in Ramona and Beezus (the book, idk if it made it to the movie) where Ramona heard this phrase and took only one bite out of like 50 apples

[@misterkaos.357]

"The first joint always gets you the highest." --Jamaican proverb

[@anonymus2583]

Matpat just walked up to random people, gave them a twix, and wrote down notes as they ate. Talk about dedication, respect to this man

[@rowanbowser448]

👍👍👍👍👍😂

[@robloxfan8970]

NO

[@TerriazeCAPCUTeditor]

Æ

[@jackgrant3813]

@@robloxfan8970 ?

[@maellyf7764]

10:48

[@matthewscorner2990]

"And then we opened the boxes... and a slow dread washed over me" gave me such Austin energy. That is his exact tone when he finds a new wrinkle that has him staying up for even more days on end to try to rationalize how something physically works in a game.

[@michaelcheng9987]

He got Austin's help with then Encanto theory, maybe he also helped a bit with this one's script

[@BettyAlexandriaPride]

Nick Robinson: So, I hopped on the first flight to Japan, determined to get to the bottom of this.

[@emmett_1747]

It’s a marketing strategy to try to get people to believe things just like this, which gets you to think more about twixes, and it’s working perfectly!

[@Grym0626]

Me eating Twix while watching this 😋

[@theduke7539]

My favorite part of the twix campaign is they literally created a weird and pointless rivalry just to make people talk about them, and it actually worked

[@IronIsKing]

Good theory 👍

[@HopelessLSG]

I've been a ride or die left Twixer for years

[@Sly-Moose]

It's like the Betty Vs Velma thing all over again XD

[@doubleaabattery7562]

@Jesus Gonzalez this isn’t even about that Gonzalez, go back to actually having a life instead of frothing at the mouth over seem dumb guy making opinions about food into fact

[@MurasakiNoKami]

I remember when the first commercial came out, it was so stupid that I immediately decided to go along with it unironically. To this day I only buy "right" Twix.

[@emmethefangirl8785]

I only found left and right Twixs when I was fourteen give or take (I had ate Twix before but they'd never been labeled) and I was actually pretty upset there was no difference. Like, I didn't expect them to taste exponentially different, but they put out all those commercials and I thought at least they'd look a little different, but no, they just lived to crush a fourteen year old with their lies.

[@beeduffy7526]

i think there is a difference- ive found the left twix has a u-shaped divet in the cookie so it has more caramel and right has a flat cookie but maybe im wrong🤷

[@chadandersen6590]

@@beeduffy7526 theyre all made by the same machine, just packaged as left vs right to bait people into buying more of them

[@DefeaterMann]

READ MY NAME!!!!! !

[@TrillMurray]

It's literally the same candy bar with a (slightly) different label. I always wondered if this marketing actually worked on people and I guess this is proof that it did 100%

[@NVMcK]

I felt like the right twix had more cookie for some reason 😭😭

[@JikumuntoYT]

Imagine if KitKat did this

[@kitteA2422]

@LeanGalaxy both

[@monsieurLDN]

@LeanGalaxy give me the Kat 😈

[@beckett67poop]

i mean kitkat usually comes in like packs of 5 so what would they call them???

[@Sol_Badguy_GG]

​@@beckett67poop 4. Not 5.

[@SourAttmoz]

@@beckett67poopkits and kats

[@ScorpionTamer]

"It was a left Twix! Coming out of a package of two right Twix..." Had me laughing way harder than it should have

[@sarahvanrooyen7280]

Same, lol

[@momomochi3757]

The struggle be real lmao 🤣

[@Redwait]

6:22

[@micahbirdlover8152]

@@sarahvanrooyen7280 I've had right and left twice for Halloween ☝️

[@tigrorybka664]

I barely get left lol, I always get right

[@darthdabious4919]

I was a cashier and the follows was a real encounter. *middle aged woman walked up to the counter with two left wtix in her left hand, and two right Twix in her right hand* "Can you tell me which side had more carmel?" I said I think it was just a marketing ploy....

[@psap29]

As a cashier, it continually amazes me how stupid people are. Especially at self checkout. The machine is literally telling you what to do, and you wonder what the problem is when you are continually ignoring it!

[@Cocoaben]

her response to that????

[@IronIsKing]

They hearted your comment! Good theory 👍

[@Nightmare1z]

@@psap29 customers really sukk at reading... instructions, the price actually belonging to the item they're now bothering you about... and yet they still have the gull to assume you're some fking idiot cause you're working as a cashier

[@Chigger]

@@psap29 One of the vending machines at my work wasn't dispensing any change, so I slapped an "out of order" sign on it. The very next day, some drug addict came in and asked me if it was out of order because he had already put some money in. Or when people want a certain type of cigarette but don't say what it is, and I have to point to the cigarette rack and make a guess, and all the customer says regarding my hand's position and movement relative to the desired pack is "No, over."

[@NioneAlmie]

I'm convinced that the discrepancy between which side of twix cascaded their caramel was an intentional choice made to confirm that both sides are identical.

[@MelkisgoedvoorJan]

Yeah definitely, they put a lot of effort in that campaign, I dont think they’d make a mistake like that

[@ivydanner3445]

I can just imagine mat pat coming out a van with no windows saying “ DO YOU WANT TWIX?” And handing people unwrapped candy, definitely not the description of what people tell their kids to stay away from😊

[@ryanjohnson1071]

I've heard from multiple people in my neighborhood that the difference between left and right twix is the ratio of cookie to caramel. If the left was more crunchy, it is perhaps because it has more cookie than caramel than the right.

[@cancerguy5435]

It seems like it comes down to pressure in the package honestly. The weight of the upper stick slightly affects the lower one, hence there is a bit of a difference.

[@ryanjohnson1071]

Or... Is it deliberate? ;) That's one explanation for sure though. If we knew about the manufacturing process and if they were on different lines then it would stand to reason there is some kind of difference

[@the4spaceconstantstetraqua886]

Or that the right twix was getting moistier because it was at the bottom.

[@micahbirdlover8152]

matpat you got that good now throw out the window funny 🤭😃

[@inlinechris]

They’re exactly the same dude

[@Raiyanking]

Twix : how do we make a rival without any actual challange Twix : allow us to introduce ourselves ladies and gentlemen

[@claraphillips7900]

Twix: The crowd goes wild!!! Yeah! Also Twix: Boo! Get off the stage, you looser! Twix: And the winner is... Me! Honorable mention to second place, also me!

[@moviespoiler1137]

Its finally here! kzbin.info/www/bejne/j6WzYptjqbmXgKs

[@MartezAnims]

Pokemon Gen 3 Legendaries:

[@TBTornado]

Idiot. Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix > Twix. Common sense.

[@rrevolv3r926]

Food theory: Do big chain restaurants intentionally make it colder so that hot food looks really tasty

[@yizzardpalmero]

Well no not really, they do make it colder but it’s so that the employees stay somewhat comfortable because running back and forth from the kitchen makes you really hot especially with all those hot stoves and such

[@HappyBeezerStudios]

@@yizzardpalmero Good point. I gets hot in the kitchen. Even without the running.

[@ChrisOReilly]

@@HappyBeezerStudios either you're working in the kitchen which is hot or you're running around the place which makes you hot too so it's a lose lose

[@Fyreshield]

I was told it’s because people eat more when they’re cold

[@0Rookie0]

Rooms with large quantities of people are usually kept cooler. Auditoriums, gymnasiums, classrooms, offices, airliners, ect. People make things hot.

[@ddropeverythingn0w]

I laughed so hard at the cascaded and flowed part

[@ireeb]

I'm not sure if they're doing the "two right" "two left" packaging here, but they did run the commercial with the two factories here in Germany at some point. I just found it a funny advertisement of people being ridiculous and making up differences where there are none. Even without the "pick your side" part, I never forgot about that commercial.

[@CeciTRJ]

Should we tell Mat that "Left" package has left printed on the "T" side and the "Right" package has right printed it on the "X" side? Which means that you are just flipping the package...

[@Penguinrule12]

Time stamps?

[@illusion-xiii]

@@Penguinrule12 5:05, 7:12 And yeah, that changes the whole "top-bottom" aspect, because the top-bottom would be relative to the word "Twix". So in the "Two Left" package, the way they're opening it, the top bar would be the one on the right.

[@godmagnus]

@@Penguinrule12 you could use time stamps, or you could look at the packaging

[@willowsgaminglounge]

@@godmagnus she was probably just wanting to make it easier because she didn't have one in her house and didn't want to hunt through the video to find it

[@moonlitxangel5771]

I mean it's a neat little easter egg but it doesn't matter in the terms of the experiment. Either way you're just flipping the package cuz "left" and "right" are relative to how you open the package (hence why he decided early on they were gonna open all packages from the x side instead of the t side). He knows it doesn't really matter in the end lol

[@RebekahLeiplein]

Matt's little laugh at 6:41 proves the mid-episode regret to me more than anything else ever could.

[@billyalarie929]

I fuckin cackled as I do every time he does that little chuckle bc you KNOW this guy is like 🎶 “life is a fucking nightmare” 🎶

[@alphadek9740]

I had a history teacher in middle school that had her room open for students at lunch. She would always give Twix to the students that came to visit her. To this day still wonder how she's doing and wondering how she can afford so many Twix. 🤔

[@jackgrant3813]

How can she afford that? 🤔

[@jonathanj8458]

I’m just wondering why she would waste that much money on such a sub-par snack

[@justragnar8667]

​@@jonathanj8458because opinions exist

[@brendandecicio4877]

Hey Matt, I have a theory for you! Sourdough! So I’ve always heard that a sourdough starter will change based off of the natural yeast it picks up from the air. So according to legend, two starters that were broken off from the same starter, fed the exact same amount every week, used in identical recipes, will result in different tasting bread if one of them has been living in a different state for long enough. Fact, or San Francisco marketing ploy???

[@claraphillips7900]

Yeast Evolution: in a thousand years, MatPat's 22-greats grandchildren are unfreezing the ancient KZbinr's yeast colony to sequence its DNA and check for mutations in their own yeast. They find that the ancient yeast has almost no genetic modification from wild Earth yeast compared to their space yeast found on Alpha-Centauri-A.

[@PollenYuki]

Man wrote an entire paragraph

[@firebladeentertainment5739]

from my little understanding, this comes from the fact that whenever you use it or its exposed to air, new wild yeast gets mixed into it and that is most definetly different locally you would need to have a testgroup that might have been used in different states but in IDENTICAL Sterile enviroments, where the factor of newly added wild yeast could be eliminated. if theres still a significant difference, you can chuck it up to slight differences in the origin samples taken, measuring errors or even outlandish explanations like the slightly different amount of Gravity exposure you get from being higher or lower relativ to the planets core aswell as how far away from the equator you are, which btw ALSO changes your distance to the core but also how much of the earths planetary moment you experience. I might be completelly wrong here, i just went with my existing knowledge and intuition on this question. btw, the plants used for the flour also make a major difference, example i experienced myself is that you cannot make a good baguette with german flour, never like the french do it, cause both countries use different species of wheat for their flour, resulting in different types of bread. havent done a good test series on this but from what i can tell, french made baguette is innatelly dried but becomes stale slower than german made baguettes, which initially are much softer and "juicier" than their french counterparts but turn stale faster! also they taste different. I still prefer the german made version, i like my bread soft and squishy.

[@claraphillips7900]

@@firebladeentertainment5739 Such a long essay, and such a short conclusion XD

[@joshuaaden2368]

In high school, my buddy and I did our own experiment on the difference between left and right twixes. We found that left twix tasted like they had more caramel. In the end, we were both able to identify left vs right twix bars in blind taste tests nearly every time.

[@astridmaack4516]

That’s actually pretty interesting. Are they still identifiable today? Or have the years worn down that skill you gained in Highschool? It’s interesting how we can hone into something and notice the most minuscule of details. Kudos to you and your buddy

[@neonxvices]

just wanted to add another comment saying how cool i think this is

[@heavenrobinson211]

It is truly amazing how matpat literally went out in public, looking like a weirdo, to make people sample candy just to make this theory. A round of applause for him please 👏

[@myweirdsecondchannelwithap9070]

He using to looking like a weirdo tho

[@omnigodguy]

Twix is twix

[@heavenrobinson211]

@Omni agreed

[@sakurabo6029]

Never been a fan of twix but MatPat can make everything amazing and made me almost wanting to taste some for FOOD THEORY:))

[@osheridan]

How could you twix is superior *sob* /j

[@jonathanj8458]

@@osheridan bruh twix is so overrated

[@DisturbedNeo]

So if you buy a pack labelled “Two Right” and eat the “Left” Twix from that packet, do you have a better experience than someone who eats the “Right” Twix from a pack labelled “Two Left”? 🤔

[@cos4497]

No

[@uhhhhhyeet5491]

yes

[@poseidonhackathorn4332]

Kinda

[@terrafria]

MY BRAIN!!!

[@ogway1772]

MY ARM!!!

[@sebastianhelgeson3559]

Next time you do an episode like this, you should do Confidence Testing or Confidence Intervals. This would have been a really cool way to teach introductory statistics and Error testing

[@ViewerEm]

that assumes matpat knows that stuff, which his previous surveying and stat analysis has proven he doesnt

[@LovelyDoe1997]

Its interesting because at work during my break when I didnt get a lunch. I would buy a Twix bar, and I didnt care which side whether it was right or left. and the Twix bars felt like a 50/50 on tasting more like a cookie or tasting more like a chocolate bar. I then came to a hypothesis that the 50/50 im getting is probably linked to grabbing Right vs Left. My conclusion became 100% certain that Left Twix tasted more like a cookie and Right Twix tasted more like a Chocolate bar. Looking into sources online, I found out the Twix bars recipes were placed differently. When I made a statement to a group of friends that I like Left Twix more, they said there isnt any difference.... and it made me rethink my conclusion. After buying a bag of Twix, I failed the blind taste test but I also kept them solid cold in the fridge making them both taste crunchy like a cookie... After watching this video, Im still not sure if there is a difference. Coke and Pepsi are very easy to tell the difference. But idk if the Twix bars have a distinct taste difference like that.... Its something I keep testing, but get inconsistent results

[@thegamerboytgb4350]

Your brain is playing tricks on you

[@abigailwright8492]

They all taste like chocolate peanuts to me, and I don't like chocolate peanuts. Sometimes they're stale, I guess. I knoq a guy who loves them, even wanted the bar that was in the fridge for almost a whole summer

[@jadarius14]

@@abigailwright8492 but twix don't have peanuts...

[@abigailwright8492]

@@jadarius14 and I did not know that 😅 perhaps they taste that way because they're always so close to other peanut candy in the store? And is it made more like a kit Kat then?

[@fishrealm]

Coke and Pepsi are not that different

[@jonathanrixstine7231]

To get a more accurate "crunchiness" test, you could have performed a standard tensile or bend test, basically determining how much force is required to break a twix bar (though, since twix contain some semisolid-compounds (caramel, chocolate) the strain-rate dependency of the strength would be tricky).

[@advkow]

Watching MatPat get into Twix Lore is oddly the fun I needed today.

[@E3WEINER]

One time as a joke, my sister and I had an argument in the cashier line at a grocery store about right versus left Twix. It was a lot of fun lol

[@Honeyhamsterr]

Who won tho

[@Mint_soda.]

The joke was pretty funny and all... BUT... Lets get to the real questions shall we, who won the joke argument

[@firebuggg7383]

who was left and who was right and even more importantly, who won?

[@ZMonke-kom]

Who won I curious

[@fidelramirez5173]

answer

[@Jordan-zf1cq]

At this point this channel seems like mat's excuse to spend money on any food he wants without question 😂

[@alessandroseverino8222]

Or Fatpat have an excuse to stuff his guts with almost 208 twix packs and do not feel remorse; one of these days well'have him with a turtle neck for hide the double chin

[@ThomasFamilysiblings]

MatPat STOP MESSING WITH MY FAVORITE CANDYS!!!!

[@Imnohbdy]

I kinda love the fact that at 3:30 the text giving up a right is bolded. That is legally accurate formatting. The attention to detail is why I come back to these channels regularly.

[@minnion2871]

It could just be that the "Crunch" has less to do with freshness and more to do with air? (Maybe the weight of the "left" Twix ended up pressing down on the lower bar compressing it and affecting the crunch?)

[@megauser8512]

Maybe!

[@the4spaceconstantstetraqua886]

Or moisture.

[@Skel1001]

Have you thought about making a theory on what the best sandwich is for lunch from a nutrition or financial standpoint (BLT, Pb&J, Egg salad, etc.)

[@NovieFox]

8:25 i just cant with the matpat picture holding a twix in his mouth😭😩🤣

[@unknown-mg6rv]

9:40 i thought u were already on at least 5 different ones.

[@dELTA13579111315]

I've been saying for years now, YEARS, that left twix is superior. Ever since they started that whole thing, every time I've gotten a twix that was broken before I unwrapped it, it has been a right twix package and I've never had any broken left twix.

[@stargirlabi_111]

fr. left twix has ALWAYS been the best

[@inlinechris]

They’re exactly the same dude.

[@stargirlabi_111]

@@inlinechris yeah but the top one (left twix) is slightly better and fresher cus its on top

[@ZephyreWasHere]

@@inlinechrisnah

[@rinhatsuyuki7090]

Let's face it, they could make the most controversial take on anything minuscule and STILL make it interesting. it reminds me of TRAIL MIX; TEAM HANDFUL OR TEAM ONE BY ONE.. but they're all the same.

[@princekely7308]

ONLY FOR FANS OVER 18 YEARS 🍒 I'd love to be Leanne.Host is my idol. Hes the person I aspire to be, hes my light of day...

[@YoongSeung]

0:12 I did not expect that lol

[@BasementDweller_]

I’ve never knew that there was 2 different Twix bars. I thought they were all the same...

[@princekely7308]

ONLY FOR FANS OVER 18 YEARS 🍒 I'd love to be Leanne.Host is my idol. Hes the person I aspire to be, hes my light of day...

[@fewsnow]

Same 😭😔

[@bubblesboosh1926]

I relate

[@darkspaces6266]

They are the same it’s just a marketing ploy

[@variouspeople6196]

I’ve always just ate the left one because it looked slightly difference

[@Blackbullet100k]

I'm so glad he pointed out the inconsistency of their ad campaign. I noticed as a kid they switched which one "cascaded" chocolate, and thought I was crazy

[@psap29]

I've always thought it was one of the dumbest ad campaigns of all time. I don't get why they are still using it.

[@nieznajomy4398]

in "next" ad that guy will be throw out because of corporate espionage. xD

[@QuestionMan]

I love this channel so much. Food Theory: The "why humans are a herd of hackable crazies" channel.

[@devonmcdaniel1176]

Yeah, when even the one doing the episodes themselves are saying how ridiculously stupid it is, you got a winner

[@tomstar7678]

Best tip: eat the left 1 then turn around turnover the packet then eat the other left one!

[@Yipper64]

8:55 so basically tops are better than bottoms. I see how it is.

[@kennyholmes5196]

Now, *here's* a chaotic evil move: Instead of left or right, it's close/far. And if you wanna do the CE move, pick the close half of both sticks. And I don't mean along the small half. I mean _split the bars themselves parallel to the longest axis._ [EDIT]: the "residual moisture" hypothesis seems to be the most logical explanation for why the upper/left twix is louder, IMO.

[@CanadianWeatherForecaster]

Food Theory: *Makes video about shrinkflation* Also Food Theory: "Twix, just give people one bar instead of two"

[@r0n1nemp1re4]

😂😂😂

[@ToyKeeper]

I'd be happy if they'd just answer a question: Are there two icks, or is each one a twik?

[@lockdownhamza]

@@ToyKeeper Yes, Twik.

[@Ara_InANutshell]

0:37 what’s the difference?

[@sverjedi4027]

Finally, after all these years, someone has covered the lore of Twix

[@XSRVX_01]

Twix is actually my favorite candy, I wish they did make subtle differences between left and right though just because

[@kittye8340]

Same

[@Suejamin]

Same with me. I’m kinda obsessed with Twix.

[@vonigner]

Twix sizes have also shrunk a lot of size... but the price didn't change. Same for a lot of different candy bars (Bounty, Mars, Sneakers...) they went from 50g to 42g or so.

[@keepermovin5906]

Inflation has hit pretty much every product, however, due to people not wanting to spend much on candy they make the candy smaller instead of raising the price. Good marketing unfortunate for candy lovers.

[@jeremyzapsmash]

yup, Mattpatt has an episode on "shrinkflation" called, "They're stealing you food!"

[@PKOURKOULOP]

yo i was eating a twix while watching it

[@Chetcrochets]

I turned this to eat twix

[@huntertausch1909]

I think Mars should make the bars different. Like you said: we get more excited for food that are uneaten. Make the bars different enough and you get a TON of earned or shared media through discussions and debates over which one is better (to a greater extent than it happens now) as well as people getting more excited for the next bar.

[@crisper2159]

One minute in, and I already agree with the claim and facts that haven't been made yet. Welcome to Food Theory.

[@shadyraid]

@Don't Read My Profile Photo ok I wont

[@cakepup]

@Don't Read My Profile Photo sounds good

[@dorkthehedgehog]

I’m not even past the first ad and I agree

[@princekely7308]

ONLY FOR FANS OVER 18 YEARS 🍒 I'd love to be Leanne.Host is my idol. Hes the person I aspire to be, hes my light of day...

[@mightyyoshiyt6772]

Why so many bots smh

[@Majarou]

Can I say that my favorite thing is that the end card is purposefully prepared for? I hate when video's ending can't be seen because of them, and this was done perfectly.

[@CthulhuTheory]

no JK, of course you can say that :)

[@Lance-The-BoS-Lancer]

I dunno, can you say it?

[@Adachi69420]

@@Lance-The-BoS-Lancer **sigh** MAY I say that my favorite thing is that the end card is purposefully prepared for?

[@NaThingSerious]

I mean, it wasn’t rlly done that well… just a countdown to it on an image if his channel page. I’ve seen much better ones where they have an actual end card with actual spaces for the next videos and have the information or patrons or thanks or links or whatever displayed around them so nothing is blocked.

[@ervisstar_wcue3233]

Yeah it’s always annoying every time a KZbinr does that

[@Wall_nut77]

9:56 NO MATPAT WHY DID YOU DROP THE SOAP!

[@cyrus05w]

at 8:19 , yeah until you find out that these boxes were shipped to the store in a fabric 18-wheeler cargo trailer while the other ones were shipped in a regular 18-wheeler cargo trailer

[@mikeduncan3953]

Follow up experiment: How long does a package need to be upside down for the "top" status to be moved from one bar to the other?

[@coltondodger]

When the bottom one starts to like it.

[@rolyat]

While you say "top" and "bottom" could be a factor in the crunchiness, in all of the boxes of Twix I have seen (and bought many, many delicious Twix from) they are shipped flat, with the label facing up.

[@Chigger]

Same here, based on the deliveries my workplace gets.

[@billy75chook80]

Can't believe he talked about rivalries and didn't mention Goku vs Vegeta

[@LocalMaple]

2:52 Twix ad campaign managers: WRITE THAT DOWN!

[@devilbuster20xx37]

Reminder of the best green text I've seen in a while: >sitting blindfolded >woman in labcoat feeds me a Twix >"Left" >she marks her notes >329 consecutive correct guesses

[@rileypoynter2223]

Twix’s whole marketing strategy plays on the fact that everybody knows that there probably isn’t a significant difference between the two Twix bars. And that’s the key, “probably”. Their strategy is based on the fact that consumers will keep purchasing Twix bars in the hope that they will be the ones to find that true difference, the difference, not in packaging, but in creation. Their marketing plays on the very concept of hope, the feeling or desire for something to happen, in this case, solving the mystery of the differences between the two Twix bars.

[@zentendoxn8955]

You could always do what I often do when eating 2 Reese’s Peanut Butter Cups at once: stack the bottoms together and eat them while stacked.

[@Popafizz]

8:14 “Nice”

[@cafifaahmed4167]

69

[@lancealrayes2382]

6:22 bruh I feel bad for him after that line

[@thymewizard]

Another possibility for the crispiness could be the seal on the back of the package. It's really the only thing asymmetric about the wrapper, so that might contribute (although how I have no idea)

[@puppetsquadshorts2395]

8:58 so being on top means more noise nice to know

[@tishababu5443]

Matpat can literally make anything a theory

[@mightyyoshiyt6772]

Even u

[@tishababu5443]

It worked

[@anieldevans8056]

I just realised with the packaging for 'Two right' and 'Two left' the text is on opposite sides. Meaning, with the text at the top, the 'different' 'Twix' as it were...would be on the same side

[@rambysophistry1220]

You know, the fun thing about this, is that this seems to be a perfect example of a fishing expedition. Look into enough variables, and eventually, one of them will produce statistically significant results, while the "true" result is actually the null hypothesis.

[@mechamanmike2450]

MatPat: I guarantee you will know whether you should be eating left or right twix by the end of the episode. 5 minutes later MatPat: Alright so we have left left, left right, right left, and right right twix

[@Thetravelingmonke]

I love how they’re using random people as test when i feel like everyone was taught to not take candy from strangers

[@felop1187]

Not a stranger when its famous

[@perevision]

Considering other things many adults will take from strangers, I suspect adults are willing to be less careful than kids in many ways.

[@mel-overthinks]

I had always thought that left was more cookie and right was more caramel. This was interesting to learn

[@Renovartio]

... what? how old are you?

[@UrbanBricks]

@@Renovartio -1

[@mel-overthinks]

@@Renovartio haha. I don't even know if there was an ad campaign that claimed this. But that was the rumour that I heard and believed. If you wanted more cookie buy the 'left only' if you want more caramel buy 'right only' I preferred cookie.

[@niklasneighbor6726]

on the taste test: since right-twix people eat the right twix first and vise versa you will get supporting evidence that you are right when eating twix since your preferred side (the one you ate first) always tastes better

[@johansson8217]

Hey, in the terms and conditions text. What happens if i don't accept to share my brain to the theory think tank?

[@taylorrobinson4734]

6:29 time stamp has me in tears 😂

[@lordfawful2329]

Once, I asked a friend, "You've got Twix, right?" and offered him a dollar for one. Everybody in the immediate vicinity unanimously screamed at me, "TWIX LEFT, OR TWIX RIGHT?!" To which, somebody else screamed, "WHAT IS THE DIFFERENCE?!" Glorious chaos.

[@princekely7308]

ONLY FOR FANS OVER 18 YEARS 🍒 I'd love to be Leanne.Host is my idol. Hes the person I aspire to be, hes my light of day...

[@melonman198]

r/thathappend

[@fewsnow]

GLORIOUSSS

[@actuallytord]

and then everyone clapped

[@KainaX122]

Me: “THEY’RE THE SAME THING!”

[@Kasperhp7410]

Interestingly enough, Vsause made the opposite observation with a larger number of jelly beans. Either the test subject had to pick a flavor them self or they had one (randomly) chosen for them as a result of a test and then both groups were asked about if they were satisfied with their choice/ what they were chosen. The majority of those who picked their own flavor were dissatisfied and would rather have had chosen another flavor given the chance, meanwhile the majority of those who had one picked by the crew were mostly satisfied with the choice and wouldn't have had picked another flavor given the same chance as the other test subjects.

[@futurehistoryarchaeologist4480]

Jelly beans are a weird case though since they all taste different (often different from what they appear) and possess different colors. If the test were truly just about choice they would have a special batch of jelly beans that are all flavored the same just with different colors. Jelly beans are honestly one of the worst candies you could do that experiment with since there are so many variables involved with them. I think something like gum/spice drops would be a little bit better of a choice.

[@glenjennett]

I was in a convenience store the other day and I didn't buy any, but I noticed the labels of both Left Twix and Right Twix packs had different images of the candy bars. I can't remember which, but one of the packs showed a thicker cookie in the candy than the other pack and I thought, well maybe they did make each side different. I didn't really think much of it since I don't buy candy these days because it's too expensive anymore. Remember when candy bars cost only 50 cents? Now you are lucky to find any for less than $2, especially from convenience stores and gas stations.

[@pinkgirl294]

Twix is one of the best chocolate brand. Both left and right Twix are the same, but I love both equally

[@huuua2]

11:00 this is why i get more enjoyment out of the food that are seasonally available as opposed to the food available all the time...

[@legacyofthe243]

This is just me being completely obsessed with numbers and how they work out perfectly even sometimes but I appreciate the 208 bars you bought. That works out to being a one Twix every wk of the yr for exactly 4 yrs straight.

[@Kai_Ri_]

As a left-handed person, this makes me very happy

[@inactive-r5w]

"You see, that's the way things should be if the universe didn't hate me." -MatPat 2022

[@hallerox558]

I’ve had an idea for a food theory, is eating ice bad for you? I’ve always wanted to know and if you guys haven’t talked about this, I think it’s a good idea for a food theory. Just a thought, love your videos!

[@alessandroseverino8222]

It depend, a generql rule of thumbs for some places is to avoid ice due they're made with fosset water. If you mean for the image x drink + ice it hurt your y i dunno

[@conathen]

i love mattpatts psychology at the end: you’ve already made the smartest choice of all: watching me its like he’s twix😂

[@kirbistNoor]

I watched this and then got angry I had a right twix after halloween

[@r5LgxTbQ]

I've only ever had the fun size twix that comes 1 per pack, because I wouldnt willingly buy Twix it just appears among the halloween candy

[@FloweredAngelFilms]

2:59 - "I just care about this more than they did" ...and that's not just a theory! It's also why we keep watching each and every episode.

[@Acerthorn]

5:13 What about solving for WARIO's height?!

[@weirdidiot1237]

9:04 maybe the right one was being compresed by the left twix and mayde was quieter becouse it was denser