Food Theory: Coke is Making BAD Drinks on Purpose?!

[@Tea4tea]

My mom definitely fell for the “clear drinks are healthy” when I was a kid. The only soda I was allowed for a long time was sprite because it was “healthier” than my preferred orange Fanta soda

[@yetrz]

My mom always let me drink orange Fanta bc she thinks it's just like orange juice and thinks it's the healthiest till this day

[@sebyfloristean9514]

@@trollrat2828 sprite is weak af I haven't drinked sprite since like 2018 Also i haven't drinked any soda for 2 months now

[@VenomousCosmo]

@@sebyfloristean9514 lol

[@Intr0vertical]

@@trollrat2828 coke sucks sprite and Fanta are the best

[@GlaciusTS]

@@benito23453 Thanks, random Russian propagandist!

[@Lucky_9705]

I miss Crystal Pepsi. I got a ton of it when they revived it temporarily in 2016. I hope they bring it back permanently some day, because I think it was awesome.

[@phoenixlights1543]

Never tried it nor never seen it in my life😭

[@byngus8696]

I’d buy it

[@haventpickedanameyet2527]

I love crystal pepsi

[@undermanx2578]

Was the Crystal Pepsi THAT good @Lucky ?

[@GlitchedOctoMedia]

Ah yes, bots.

[@z.stone2827]

Matpat’s soda knowledge and passion is unparalleled

[@dontreadprofilephoto1728]

Don't read my name!

[@benito23453]

MatPat is a brain burner!(Правдивое видео): kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@MagikusMasalus]

Ah,the classic bots.

[@clockhanded]

I have no pride in admitting it, but soda might be my favorite food. Yes, I drink plenty of water and love water. But that doesn't mean I don't love soda too. A frosty tall cup of soda fountain sprite on ice is exhilarating. There is no other food or drink that captures that physical "crispness" or level of refreshment. Sometimes water can't hit the spot like soda can.

[@obeliusx]

These bots r getting out of hand now

[@KromeDrone]

I work for PepsiCo. The reason why Pepsi cut Crystal back in the 90s was due BOTH a lack of sales and an overarching number of products and the company trying to scale back on that to save $$$. Crystal Pepsi didn't hit the required volume for a permanent product to stick around. Thats why it's considered a novelty drink to us now, much like Pepsi Blue. It'll come back from time to time, but it'll never be permanent.

[@Canbutcant]

I like Pepsi Crystal, great while it was around. We will see in Pepsi brings it back.

[@ColaTai]

Fire pepsi

[@adamstanton5313]

You work for PepsiCo? Cool.

[@Callmethebreeze902]

What’s the difference in Crystal Pepsi and Pepsi clear?

[@DoctorBright]

Hey Matt. I got covid a while back, so I was eating a lot of chicken noodle soup, and it got me thinking: why do eat chicken noodle soup when we have a cold (or something similar) does it actually help with the symptoms? Boost our immune system? Or is it just placebo? Better yet, deliberate marketing. This felt very much like something I would see food theory, so i would be super interested if you’d make a video around the subject

[@Shark-pj8in]

Me wanting to search it up.. But yea good idea.

[@Slugger1990]

I wouldn't mind seeing this is a video. That's one of those things I always wondered about but never actively looked up. I will admit tho, my go-to for a cold is Campbell's Chicken Noodle and Oyster Crackers.

[@lindsaygilliss9644]

Sodium and the various nurtients needed to fight colds are in soups. A cool look is into why chicken.

[@necromancer147]

we need this theory

[@hansleyalonzo2805]

That’s pretty cool

[@Zikar]

It's interesting that New Coke ALSO has a "actually a genius marketing move to make people miss the taste of old coke" conspiracy theory surrounding it. Makes me think that marketing dude's just been on damage control for the last few decades.

[@sion8]

Duh, probably…

[@LovroPlaninšek]

As far as I know, these are the facts: Right before the release of new coke, Coca-Cola was at its lowest in sales (a few decades prior coke was at 60% of the soda industry and before the release of new coke it shrunk to around 20%). They didn't really change at all for nearly a century and people slowly got more interested in other brands such as Pepsi. So then this guy comes in, and things change for the first time in a long while. At first the reaction to new coke was meh, but over time people started to really dislike it, despite the difference being quite small. After returning the old coke, with the "classic" and "original taste" branding, it quickly grew back to the leading soda brand, where it has remained to this day.

[@sion8]

@@LovroPlaninšek While all true, there's evidence that Coca-Cola made effort to research an alternative flavor and people in blind test preferred Pepsi to the flavor of Coke, but not necessarily the whole time, only sips of it, this is something that later independent researchers noticed that Coca-Cola didn't as they used their research to just try to copy Pepsi's taste which was sweeter than Coke (at least at the time). Also, New Coke wasn't discontinued in all markets at the same time world wide, in Japan and a few other places they still have/had for decades after the disaster in the United States and North America in general.

[@LovroPlaninšek]

@@sion8 Well they'd obviously want as much sugar inside it as possible, sugar is actually addictive, in some country I forgot the name of they are pushing for it to be treated similar to nicotine in the sense of a health warning on the packaging and a higher tax (I think?). I didn't know that new coke still available anywhere, huh. I don't actually know it well, the only time we drink sodas is at parties, when we usually get a completely different one (not sold in the US I believe), but honestly no soda is "best", they're all just a slightly different poison.

[@reputablehype]

If you can't market yourself what's the chances of someone hiring you to market a product? lol

[@jake14482]

Dear Matpat: I regret to inform you that when you said "fruitopia was off the shelves less than a decade later," my local walmart & safeway in Canada still sells fruitopia rather well on their shelves. Sincerely, a canadian

[@RoosterMontgomery]

Are you referring to those orange juice style containers or plastic bottles? Fruitopia is indeed still out there but not how it used to be here in the USA.

[@auliamate]

Fruitopia is usually at most fast food places in my province. So I guess Canadians liked it so much it became ours after the Americans didn't like it.

[@reubenoakley8967]

This is how a Canadian would tell someone they're wrong, an apologetic letter

[@MamaWheelz]

@@auliamate we have it in certain restaurants in the mid southern US as well

[@thedarkvampress3833]

Oh hey! I found another Canadian!

[@Strikeh0und69]

This entire episode was like a detective movie, and I loved it.

[@MrShadw-vi9wx]

Can we please give the editing team the love they deserve? I literally can't be only hearing those vids, I have to watch em, because the edits are just too funny

[@matfanikao.o47]

yeah editing team is even more amazing these days, like theory films were always high quality but you can see this change recently that it became eeeeeveeen better!

[@MrShadw-vi9wx]

@@vreikezen8268 didn't know that, thanks!

[@coshuloser]

exactly, I love just listening to the theory channel videos but I feel like half the experience is gone, matpat is an amazing commentator but man without the edits it's a half empty cup of content

[@matfanikao.o47]

@@coshuloser honestly, I think it's the combination of everything that hits 'cus edits ARE amazing, but your brain can't as easily latch onto them without some sort of story, like you can have a beautiful movie that isn't watchable only because the story is so boring/dumb and you can have a film that has the most amazing plot ever but you can't get through it due to graphics or the way the cuts are made EDIT: of course there's also music, scripting, ideas, storytelling graphic design etc.

[@dcvvfdcss4795]

I am the one who knocks

[@TheRealGuywithoutaMustache]

Sprite is one of the few "clear soft drinks" in existence as of today at least

[@RocketShipSquid]

Ramune? Sparkling Water?

[@sapphirethegrrem]

@@RocketShipSquid They said one of the few, meaning that there are others, and they just brought up Sprite because it's probably the only one they remember :/

[@lschoenrank]

7-Up as well.

[@blck.tentation6574]

*Here we go again* . . . . I didn’t saw u in a while! Haha 🫠

[@adenmitchell7633]

Bot

[@antoine3375]

I never knew fruitopia was taken off the shelves in the US. Here in Canada it sells reasonably well and even McDonald’s have them in their soft drink machines

[@isabelramsey5103]

I was just about to comment that I literally have Fruitopia in my fridge rn

[@mcrachel5586]

I know right fruitopia is pretty common here. My brain short circuited when he mentioned it as a failure.

[@thedarkvampress3833]

i found all my Canadians!

[@violentbutterfly8144]

What. I don't even know what fruitopia is-

[@TarenNauxen]

Do you still have the same wide variety of flavors available? Last time I saw Fruitopia was 2007 in a McDonald's, but it was fruit punch only. I loved the pink lemonade and grape flavors.

[@callmecei9246]

Fruitopia was actually never taken off shelves up here in Canada and actually sells reasonably well if my experience in retail has any validity, it actually exceeds minute-maid in a few places.

[@jessezslayers]

Yeah, I came here to the comments to see if anyone was saying anything about it. I still drink it on occasion, definitely still a thing up here

[@brandongeltink]

yea i was surprised to hear him say it was a failure, i have some in my fridge right now lol

[@onecanadiandude9108]

I was so confused because I head to a store and can pick some up. It's pretty good ngl and sells pretty well

[@verzwefeltgaming4780]

They even have it in the soft drink fountains at McDonald's!! Its very popular here

[@zerokombatant6629]

I briefly thought I was suffering with an extreme case of the Mandella effect because I just had Fruitopia the other day and it's a pretty common choice when I'm out and dont want something carbonated.

[@ShayTheValiant]

1. I had no idea Fruitopia was a Coca-Cola product. 2. I had no idea Fruitopia failed in the US. We still have it here in Canada, both on store shelves and in McDonald's drink fountains.

[@masicbemester]

same I was very surprised to see that it failed there

[@thestonergamer420]

@@masicbemester its the us anything fruit related wouldnt go well there, unless it was deepfried fruit

[@malexthegreat]

@@thestonergamer420 lmao

[@CassandraCarter]

I need to go to Canada. Fruitopia was pretty good, I miss it.

[@toxicnukem]

yeah!

[@jakebrang]

I wasn't alive during the og crystal Pepsi release, but when it was re-released in 2016 I fell in LOVE with it. I normally hate Pepsi but the crystal version tasted just different enough for me to love it, and I really wish they would bring it back permanently

[@ICECAPPEDSKY]

I keep a sealed bottle of Crystal Pepsi in my collection

[@hoodie1355]

Same, i can’t tell if they just changed it to actually taste good or if nostalgia fully took over but it just tasted honestly better than normal Pepsi to me, I even distinctly remembered it having a lemony hint to it, even if they don’t give it a full permanent release I wish they gave it to a sole restaurant like how Burger King has surge and Taco Bell has Baja blast mtn dew, it would just be good business all around for both companies, the fast food chain gets more customers for their exclusive soda and the soda company gets to take a fast food chain away from coca cola’s clutches

[@rars0n]

@@hoodie1355 I drank Crystal Pepsi quite a bit when it was first released, and I can tell you without a doubt that any "lemony hint" to the flavor was entirely the product of your brain being confused by the clear soda. I used to trick myself into thinking I was drinking Sprite by looking at the clear soda in my glass. But other than that it never tasted any different than regular Pepsi to me (at least, when I closed my eyes and thought about drinking dark-colored Pepsi). The brain confusion thing REALLY messed with the taste for anyone familiar with drinking regular Pepsi. They may have changed the formula for the re-release. In fact I would assume they did just because it's been 30 years. I haven't tried the new stuff so I have no idea how it tastes. On a side note, Burger King has Surge? I did not know that. I wonder if it's the original formula or if it's the later version that Coca Cola messed with.

[@stevenichlson6085]

I love crystal pepsi

[@hoodie1355]

@@rars0n I never drank the original so I’ll definitely take your word for it just being normal Pepsi. Also yep, I’m not entirely sure if it’s every Burger King but if they have the Coca Cola freestyle machine chances are they’ll have surge. I think they first had it in 2019 and just a month or two ago I saw it while ordering a whopper melt, sadly no longer available at Burger King

[@adamstanton5313]

Clear = healthy Soda Companies : adds clear dyes. People : get sick Soda : you wanted clear

[@turnipslayer]

I feel like I'd you put clear dye in a brown drink it would stay brown-

[@Andlekin]

"If only we made sure it tasted good." Seems like something a drink company should be better at checking...

[@PokeX14]

What did I say

[@monroerobbins7551]

I think one topic that would be interesting to chew on would be the whole “starve a cold, feed a fever” thing. I dunno, it’s antiquated, but I think it would be an interesting topic, since it’s been around as “common knowledge” for a fair stretch of time.

[@Bigjar420]

Starve a cold feed a fever is talking about blankets and how hot u should be

[@CatLover-lk9gz]

Me, see's 68 likes. Also me, likes it. "nIcE"

[@the_once-and-future_king.]

It's entirely disingenuous. Fluids are the most important thing. Eat if you feel like it, but only small, light meals such as soup or sandwiches. Ignoring that fact that a 'cold' can make you suffer a fever, eating stimulates your metabolism, kicking your liver into action. The liver can produce quite a lot of body heat (hence why they mention 'liver temp' in shows like CSI). If you're already suffering from an increased body temperature, boosting it further is NOT a good idea.

[@AmyraCarter]

It's absolute bollocks. Simple fact is, when one is sick/injured, they need these things three: 1) Lots of rest. 2) Good food. 3) As little stress as possible.

[@monroerobbins7551]

Here’s a heads up: A) I didn’t know it was about blankets, my apologies, my Abuela has always associated it with food, so pardon me, and B) I know it’s not true, or in the very least, isn’t as simple as it seems, I’m just more curious about why it’s been a thing for so long. I’ve done some research (IE, googling, but Google Scholar, so I can see some of the sources they’re citing), and I haven’t been able to find many sources that agree with each other.

[@shadowdragon3521]

This just goes to show how easily history can be manipulated and distorted. Makes you wonder how much of what's in our history books is really an accurate and honest depiction of what actually happened.

[@arandombard1197]

99% of history is people just re-contextualising the past to fit their narrative.

[@landroverrangeroversporths2569]

Isaac newton being a pedophile is now a possibility lmfao

[@maxpowers9129]

Most history we are taught, is probably misleading in some way. It's always streamlined with some sort of an agenda as far as I can tell. You would probably need to do a lot of independent study to understand the real history of nearly any topic.

[@Yami1Hitomi]

They say "History is told by the victors" for a reason. Probably all sorts of horrible things get buried either forever or at least until every last person involved has died.

[@ppphhhoooeee]

@@Yami1Hitomi yeah

[@DarkQueenMarceline]

Alright Matpat, I'll rewatch these specific vids to enterain whatever game you're playing.

[@Void_Suzerain]

Wondering if an ARG is hidden in here. Let me know if you find anything

[@melamoris6728]

I wonder if it has something to do with the chapters. I don't think that they have those usually in these episodes and they're auto generated.

[@Void_Suzerain]

@melamoris6728 I thought so too, but two of the videos don't have chapters at all. Let me know if you come up with anything else

[@zahirlara8068]

​@@melamoris6728I'm assuming it's just an analytic thing of "what do people do when they open a channel page? Do they go to videos first or the about page?" That kind of experiment I don't know if the link was able to track that but that's where my brain went

[@fauxclaws]

what are you guys talking about@@zahirlara8068

[@ThunderBird1333]

Important note: I believe Fruitopia was only discontinued in the Unites States. I know here in Canada, you can still buy it in grocery stores, and a large amount of Mc.Donald's restaurants still have Fruitopia available from their Soda Fountains

[@GDkitty]

I second this. Fruitopia is alive and well in Canada.

[@hrebs]

yeah its still here in Eastern Ontario Canada

[@Missingno0479]

@@GDkitty what does it taste like?

[@billya3319]

@@Missingno0479 good very very good

[@zacheryteall427]

I love fruitopia

[@SebastianRivera-mv8hg]

I love how Matt said “bottoms up” instead of “bon appetit” since this was a drink related episode… clever

[@Intrinseque52]

He could have said "santé".

[@BeulahKuku]

But it still ended with a bite sound effect

[@thejumpman6178]

🤓🤓🤓

[@S0NAL_]

@@BeulahKuku duh he ate the can

[@tipulsar85]

One of the other things that crystal pepsi had going for it was since the caramel coloring wasn't here, you could actually notice the lemon flavoring in it a touch more. It's amazingly clear what a lick of color can do. Also I remember the original sample I got in 1991-2 so have a sit down with your clear brick GB Matpat and just enjoy expanding your wisdom tree.

[@benito23453]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@PhantomGato-v-]

It’s so sad… I actually have a clear brick GB (I’m a Zoomer) but I could never get my hands on games

[@dannyd7426]

6:49 - The best animation I’ve seen in a LONG time! 😂

[@TheRealGuywithoutaMustache]

11:58 "It would've been nice if I'd made sure the product tasted good" my guy missed the most important part

[@blck.tentation6574]

Get off YTB lmaoo 🤭 go outside mah guy.

[@MAX-xd4uz]

when did u change ur pfp?

[@Aarav.B]

@@MAX-xd4uz He changed it a long time ago

[@karuki5791]

dude, two comments, now I'm seeing you in every comment on the comment section.

[@NemesisFromResidentEvil]

@@karuki5791 It's a comment bot

[@Fun_With_Google_Translate]

When it came out, we used to get about 3 bottles a week. Usually we'd have tacos on Friday and the 3 bottles would last all weekend. For a while there, it was the only carbonated beverage we'd keep in the refrigerator. Not because we thought it was healthy, we just liked the flavor. I don't remember ever seeing Tab Clear in the supermarket.

[@Dutchyuri]

@Get on the cross and don’t look back why does this matter

[@aaronlycan6595]

@Get on the cross and don’t look back no

[@flamebreaker7318]

@Get on the cross and don’t look back hail satan

[@Turbojake252]

I feel like we've entered a New Age of MatPat, the Passive Aggressive age where Mat absolutely DUNKS on his haters and detractors by proving beyond a shadow of a doubt he does his research But that's just a THEORY! Also whoever was in charge of the Tab Clear killing Crystal Pepsi graphics REALLY had a field day with this one

[@lotgc]

I hope they bring crystal Pepsi back. It was me and my dad's favorite 😭😭😭

[@nepherius]

They've done it twice now. It'll be back again soon!

[@kaduluvsjiung]

Matthew's insane need and passion for the knowledge of all things soda related is amazing and I admire it!

[@СтепанБандера-м1в]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@Dr_Steal_Computer]

soda

[@noobwithapistol]

@@Dr_Steal_Computer so true

[@ferozemohammed5339]

Im the 191st like.

[@noobwithapistol]

@@ferozemohammed5339 im the 196th like

[@matthewweitzner8956]

New Coke wasn't a failure, it was a conspiracy that you should cover. Everyone was so happy to have the old Coke back that they didn't notice a critical difference: it was made with cheap corn syrup, not sugar.

[@ashtongaskill3980]

Was going to say the same thing. Weird to call out New Coke here when it being a conspiracy is way more popular of a theory than clear Tab being one.

[@gem4036]

Yup, came to this comment section looking for this. and knowing this conspiracy actually makes me trust Zymans statements more. and believe it was Tab that killed Crystal Pepsi

[@hiker699]

How was that not a failure? Are you implying that New Coke was released to fail on purpose to hide the fact that the Coke ingredients would no longer incorporate cane sugar? If so that’s not true and another example of revisionist history.

[@metaforth]

It was not a conspiracy They just decided to make it cheaper to produce when it came back because coke is a big company and big companies like making money. Coke wouldn't tank it's market share and nearly ruin it's brand reputation to make a minor change that most people wouldn't care about anyways, especially because by that point they'd already changed the recipe several times without anyone caring Edit: I guess they could have taken the opportunity to change it at that moment but it was almost certainly not the plan to use new Coke to make a minor change to the coke recipe

[@desteny21]

if u want content abt new coke watch the EmpLemon video

[@PittCougar]

The thing I remember about Crystal Pepsi was that it was way over carbonated to a point it would feel like it was burning my sinuses. My friend and I would have contests to see who could stand the "burn" the longest while guzzling it.

[@lisalarsen2384]

So wholesome I miss being a kid 😂

[@Cpu_crusher]

4:20 he made a unintentional pun here

[@Earth-Ninja]

Something you should definity cover is Outback’s wings. When my family was trying to decide the level of heat we should get on them, the waitress told us (in her words) “an Outback Secret”, which is that “the wings are the same, the sauce-thing they put on the wings is also the same. The spicier you want it, the more sauce they add.

[@tajah645]

Wait this is crazy lol

[@coopisawesome189]

Nice job of keeping a secret.

[@FelipeASaito]

Wait, that's not how it has always been?

[@toxicjay8562]

Well I can understand that LOL I cook with hot peppers and even if I used the same kind of pepper the more pepper I put into a dish the spicier it's going to be especially if that pepper is something like a habanero or ghost. There's a massive difference between putting a pinch of ghost pepper on something and adding two or three whole peppers

[@Lrizu]

Isn't that common sense?

[@OSUTINDIIN]

oh wow, as a Canadian that still has Fruitopia available on store shelves, hearing in this video that it had been discontinued was so weird. good to know I'm not going insane, it was discontinued in the US

[@annemariekennis3122]

Right!? I work in the Dairy department in my grocery store. I put up Fruitopia almost every week because of how popular it is.

[@krystelbeaulieu-thibault3621]

Yeah i thought i was going insane too

[@alstonjacobs4934]

Came down to the comments to say this

[@girldartsgaming9033]

I was so lost and was searching comments for this (since it's 2am) thank you fellow Canadians!

[@Demonsta]

I was thinking the same about tab! I swear I saw it at the grocery store all the time, but Google says it was discontinued in 2020 so now I'm wondering if my brain is just blurring my pandemic memories lmao. Fruitopia is still popular though, including info about Japan and stuff made it seem like he was talking about worldwide sales but I guess this was just us focused afterall.

[@TheRealDeal_81]

Ahh Crystal Pepsi. I remember 10 year old me being absolutely in love with the stuff, despite constant ridicule from my friends. I can't quite remember exactly how it tasted all these years later, but I will say it definitely was NOT as bad as most people make it out to be. Sure, it doesn't taste like regular cola, and it might "mess with people's brains", but that was kind of the point. Doesn't mean it was an inherently bad product :)

[@sylasthefox4844]

I’m my experience during the 2016 revival it has a slightly lighter flavor. When my stomach wasn’t quite feeling up to regular Pepsi, crystal pepsi hit the spot without tasting quite as rich

[@elfiefromangelcity6142]

I actually liked Crystal Clear Pepsi when I was a kid. What killed it as I remember was that there was an article in the News that someone found hypodermic needles is a can of the soda. And nobody wanted to buy it after that.

[@twobats]

When Matpat mentioned the whole "clear pop is healthier" myth I _immediately_ looked over at my open can of Sprite

[@RainIncorporated]

Sprites do pure it’s acidic

[@justarandomalt255]

It's got that lemon/lime taste and most of the time it's carbonated and fresh And it doesn't delete some of your drink out of existence I'm looking at you coca cola Why do you turn into bubbles when I pour you

[@testerwulf3357]

Whilst a soda simply being clear doesn't make it healthy some of the healthiest sodas out there ARE clear! Sprite is one of the healthiest sodas, though, top spot goes to similar called "Sierra Mist" (it's made with natural ingredients and flavors with no coloring added I think and no caffeine).

[@WhiteTenpenny]

I was working at a grocery store when they temporarily brought back Crystal Pepsi a few years ago and I bought like 10 bottles and still got like 4 to this day. All on a collector’s shelf.

[@vincentr.6109]

I seldom drink soda, so when the brought it into my job I was excited to see it and a bought a lot myself.

[@jolllyrunz7567]

And even this won’t stop Matpat’s love for Coke

[@benito23453]

MatPat is a brain burner!(Правдивое видео): kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@ProdByAngus]

You sir, have been botted

[@nookscrossing7293]

@@ProdByAngus yeah the entire reply section its bots 🙄

[@nookscrossing7293]

@@ProdByAngus I reported them all

[@GamerGodOfficiaI]

@@benito23453 This guy is a brain burner [True video] kzbin.infotxkJqbaxSVI

[@Aequitas_RJ]

It was a milder "cola" taste that was similar to what I can only describe as "non-spicy liquid pepper." But, that aftertaste was so much better than regular cola. I was on Cloud 9 when they brought it back for awhile a few years ago.

[@Shad0w-One]

Matthew: *explains in detail the whole truth without any doubt" Also Matthew: BUT HEY, THAT'S JUST A THEORY

[@zaidalhuneidi31]

There’s also a theory running around that New Coke was just a play to get people missing “old Coke” and buy time to perfect the HFCS without losing much in cost on marketing a whole new thing. Swap out budgets, perfect the different formula, reintro “old Coke” with the new formulation and cost saving, look good to consumers that you went “Yo my bad there, here’s what you want back” So maybe the head of Marketing was just there for damage control. Could be that Tab was created to try to capitalize on the trend but once Pepsi released Crystal it was about tanking the product with an already failed product. It wasn’t what they set out to do, but was what it ended up being to make sure that if Coke couldn’t get into this game there was no game to get into AT ALL. Edit: last paragraph added

[@sophiarenee588]

I was, and still am, obsessed with the drink. So much so, that for my 15th birthday, I was given 23 bottles of it when it had been brought back in 2018. I had one friend that thought it tasted like soap, though. So she gave me two bottles, one of which she had funneled into a handsoap bottle as a gag gift 😅

[@toddkoonce5224]

So, as someone who actually drank Crystal Pepsi when it first came out, I thought it tasted like Pepsi exactly then, but I tried it later and it had some weird orange flavor I didn’t remember before that. Like they tried to change the formula to distinguish it from regular Pepsi more and made it taste worse

[@SoMitchellaneous]

Yeah, they added "citrus" flavor (It was called Crystal From Pepsi, I believe) and tried to revive it a little while after the original was discontinued. It was so nasty.

[@ToyKeeper]

I recall liking Crystal Pepsi when it was new... just not as much as the regular version. Even without seeing it, it seemed like it was missing something. And the flavor seemed to get worse over time, but I assumed that was just my perception.

[@davidclough3951]

Never tried crystal Pepsi when it first came out, but when it was rereleased one summer a few years back I liked it. Wish it was widely available today.

[@MuroKhan]

In before any of my Canadian brethren point this out: They don't have Fruitopia in America apparently, and that's why MatPat considered it a failure. To our American friends, yeah Fruitopia is still alive and well in Canada, in fact there's a whole shelf of it at the 7/11 beside my place with at least 4 different flavours. So, not necessarily a failure on that guys part, just didn't hit the right market, or flavour pallets .

[@VictiniTheGreat]

Just made a comment on this lol. Australians still have it too apparently

[@BA-qn7xj]

Omg okay thank you for pointing this out. I thought I was going crazy because everyone I know drinks strawberry fruittopia!

[@redditdevilsadvocate.5134]

@@VictiniTheGreat we definitely do lol.

[@Golden12500]

I live in Nova Scotia, and it’s enormous here too. Walmart and Atlantic Superstore sell them in huge stocks and McDonald's even has it in their fountain machines, and it’s really darn good I might add. If you ask me America deserves another chance for once, and this is it

[@skykibz]

All the fruitopia flavours bussin, and I DEMAND a apology from Matpat for dissing this awesome beverage.

[@SilvyReacts]

Fruitopia is still sold here in Canada. I have actually had some of it recently, and it's delicious (I mean it is just juice after all lol). Expensive though and so I only bought it when it was on sale. Edit: I would like to point out, I had no clue the stuff was made by Coke till this video.

[@ttgconcepts]

Yeah, it is everywhere in store over here in Canada

[@kristianl.a900]

McDonald's, movie theatres its everywhere, orange fruitopia seems the most popular.

[@aydenator27]

@@kristianl.a900 i see orange fruitopia a lot in movie theatres and mcdonalds, but i have never actually seen it in a store. every store only has a combination of red, blue, pink, and green.

[@lsquaredcosplay]

@@aydenator27 .... I love Fruitopia and worked in food service for 14 years and never noticed you can't buy orange 🧐

[@NormalOval]

There’s probably not a single fruit in Fruitopia

[@jasonbecckawow9449]

hello Matpat and loyal theorists, you know how restaurants have "limited edition" items? well what if you made a video about who makes the most money from their signature limited run item. for instance does Taco Bell make more money with their Nacho Fries then McDonald's does with the Mc rib? i would love to see a full scale deep dive into this :D

[@iamme50]

My aunt is a retired marketing higher-up at Coke. This is true. She's really good at ruining reputations so ruining a competitor's reputation is definitely her strong suit.

[@scarletletter4900]

Coke Inc: supposedly self-sabotages clear soda market Sprite: Why do you need to hurt me like this?

[@triggerhappy4199]

Sprite against crystal pepsi call a ambulance but not for me

[@Bombsbombsbombs]

@@triggerhappy4199 Sprite: Call an ambulance, *but not for me*

[@triggerhappy4199]

@@Bombsbombsbombs exactly imao

[@daweedking1]

8:20 Fruitopia is not as popular as it was when it first came out with it's big budget marketing campaign, it's still available in just as many places and is also a staple in most fountain drink machines here in Canada.

[@AiluridaeAureus]

Yeah, I was thinking that too when he mentioned that. Frutopia? A failure? That stuff is fucking everywhere up here.

[@thecommoner6854]

Searched the comments for this.

[@Mason_M_L]

Yep it's all over in Canada 🇨🇦

[@karinawatermelon332]

It tastes amazing though

[@kaldo_kaldo]

In Canada yeah. I haven't seen it in the US since the early 2000s.

[@Ze_Austin]

12:49 Hold up. Coca-Cola GARLIC?!

[@eadaoin2823]

Yep it’s real search it up

[@iManual]

Suggestion: Please do a video about movie theater drinks and snacks, and if they make you go to the bathroom faster than other drinks?

[@charlievillaggio6575]

Its amazing how far mattpat has come, in just a few minutes he already has 3k views and almost 1000 likes, and finally almost 1000 comments. Keep up the great work

[@benito23453]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@Purriah]

Looks like it’s largely bots

[@noobwithapistol]

@@Purriah true

[@williamjones4117]

Eh, I was never big on Crystal Pepsi. Now Pepsi Blue, that was my jam! I was so excited when that made a brief comeback... Either last year or the year before... My only regret is that I didn't buy more to store for future consumption before it faded again into the mists.

[@dethpig420]

Although I loved crystal Pepsi, I also really dug Pepsi blue. I had bought a few but like the glutton I am, I consumed them lmao. They where too good.

[@nateh1135]

8:21 Wait, wait, wait, hold on a minute. Fruitopia is widespread and successful up here in Canada. I'm always shocked to learn how different the products we have are to the States, and how some products/brands stay alive up here after they die down south. For example, we still have Toys R Us in Canada too.

[@gdarcticwolf6226]

Y’all still have Toys-R-Us?! Lucky!

[@nateh1135]

@@gdarcticwolf6226 Ye, it was a big deal when the American stores went bankrupt since we weren't sure if it affected us too. It was bought out by Fairfax and then it was sold to Doug Putman.

[@RGC_animation]

Toys-R-Us is discontinued in America!? Man, Toys-R-Us is a very cool store, still everywhere in Canada.

[@gdarcticwolf6226]

@@RGC_animation It's been discontinued for a couple of years now.

[@nova2512]

*There is some strong evidence that “new Coke” also was put out to fail. Sales of Coke were steadily declining, so they sent out “new Coke” which was objectively worse than regular Coke. Then they go back to their old formula, call is “coke classic” and sales soared.*

[@Zultar]

I love the thumbnail lmao. Just the thought of a cop walking up to that cut bottle and feeling the need to do the outline thing 😂

[@СтепанБандера-м1в]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@lone.faerie]

At first I thought it was going to be a cake or not cake video

[@cielvt]

Coca-Cola still makes Fruitopia here in Ontario, Canada. The number of flavours is much less than in the '90s but even McDonald's has the orange and strawberry ones here. ... Also... You're not alone Mat, we're remembering all the things you are. Old-young folks unite!

[@lilrexofwallstreet9162]

I love fruitpia 💯‼️

[@Sonicmeister1]

yup, i actually like it!

[@evernevers5390]

I hate it lol

[@GamingManMike]

That's what I just said too above, so hearing the discontinuation of Fruitopia made me very confused.

[@Mason_M_L]

🇨🇦🇨🇦

[@JK-sp8vx]

I really liked Crystal Pepsi when they re-released it in 2018. I think the fact that it was clear made my subconscious mind think of it as more refreshing than the brown one. I think it would really work as a seasonal/summer drink

[@akihikosakurai4013]

Imagine trying to pitch this to the Coca Cola board members. "Ok so we intentionally make a bad drink, tanking our company, and hope that crystal pepsi, by association, goes down with us"

[@maux7767]

I do kind of wish they'd re-release New Coke though, I got to try some of it with that Stranger Things marketing bit and I actually enjoyed it. I wouldn't want it to replace Coke, but I'd like it as an option. Maybe seasonal, like, McRib style lol

[@jmurray1110]

Maybe call it alternative coke or something

[@izzieluv]

There's also a rumor that new coke was on purpose too! Supposedly they had to change the sweetners they used which would change the taste a little so they released new coke in between so people wouldn't notice the flavor change as much when classic coke came back.

[@thedarkvampress3833]

To be fair, Fruitopia may not be available in the USA anymore, which this video makes be think is the case, but it's still very much available and popular in Canada. Sold at all grocery store outlets and most fast food places. I love the blue one with Watermelon and Blueberry myself lol

[@bellaknightR597]

I just bought 2 cartons of Fruitopia today

[@cantgetright742]

I drank that all the time in high school. Fruitopia and a pretzel was my usual lunch.

[@TheInfintyithGoofball]

they didn't make it clear in the video (no pun intended. seriously.) so I gotta ask: what type of drink is Fruitopia and what are the flavors? (depending on the answer I may want to try and order some to cross the border to the ol' states someday) PS: I love ya Canadians! (why did that sound creepy to me?)

[@cantgetright742]

@@TheInfintyithGoofball it was pretty much like bottled kool aid but had some fruit juice in it.

[@Sub_Giga_Chad]

5:29 if we can't have a clear soda then no one can - it's like a villain organizat- 😂

[@gunnerdell6232]

Fruitopia is pretty successful at least around me in Ontario Canada. It’s sold in grocery stores and it’s in every McDonald’s I’ve even been in. It’s also in some other places like Wendy’s and smaller chains

[@Chef740]

the fruitopia bit is interesting because we actually still have this in our groccery stores in Canada or atleast in the area I'm in we do.

[@skykibz]

That’s what I’m saying

[@kylevardy1325]

Same

[@toxicnukem]

its all over canada

[@patrickww]

Fruitopia is still sold in stores across Canada - Macdonalds has Fruitopia as a fountain drink.

[@thomasmandalla]

There was another factoid that made me skeptical before MatPat introduced the other evidence. Most big supermarkets sign contracts with Coke and Pepsi. These contracts lease the beverage aisle store shelvers to them and also specify that the supermarket won't offer sales for either on more than 26 weeks of the year, and the two won't have competing sales. That's why, when you go down the beverage aisle, you'll see about 35% of the space filled with only Coke brands, 35% with only Pepsi, and the rest shared by the store brands, Shasta, and other minor players. So the very premise that the supermarket would put Tab Clear next to Clear Pepsi is bogus, since the companies stock their own shelves, not the store staff. The only way a Coke product gets next to a Pepsi in the big stores is if a customer moves it there.

[@kaelin8775]

interesting note: here in australia coke and pepsi are almost always next to each other in local stores, so i guess it'd depend on where they put the flavours individually on the shelves, like vanilla coke isnt often near vanilla pepsi

[@dutchik5107]

You don't have the Pepsi and the coke shelves next to eachother? Next to the off brand soda

[@HexagonThatReallyLikesVinegar]

I once found this thing in my country by F&N called "Ice Cream Soda" that was also clear, and hey, it tasted good. Also I'm pretty sure Coke eventually made a clear Coke drink.

[@Jack_Parchmeed]

Here is a food theory video idea: How much milk is enough to go in your cereal? or How much milk is the perfect amount in your cereal? It might be a good idea, but it could be really stupid.

[@III-kk8rp]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@ninolloydbandiola5581]

we live in an era where every comment here can be a bot

[@Jack_Parchmeed]

@@ninolloydbandiola5581 Oh no, i'm not a bot I just really want this to be a video.

[@Jack_Parchmeed]

@@ninolloydbandiola5581 If it makes you feel better ill stop.

[@ninolloydbandiola5581]

@@Jack_Parchmeed oh i was referring to those two up there, you do you

[@mr.boomguy]

12:44: Ouch, that roast at the end 🤣

[@Lemonix0]

Don't you just love MatPat's knowledge on soda. He just pulls it out of thin air.

[@СтепанБандера-м1в]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@TalosParoxi]

freaking california. my brother runs an airsoft shop and anything that was even touched by oil that we import from the states has to have a huge warning sticker on it about cancer and health concerns. it's a huge annoyance.

[@mariomaster101official]

Can we just appreciate how much time The Food Theorist puts into videos?

[@benito23453]

MatPat is a brain burner!(Правдивое видео): kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@dontreadprofilephoto1728]

Don't read my name!

[@-.Elysia.-]

your replies are all bots lol-

[@phoenixlights1543]

Agreed

[@DuckGoesViral]

wow, so many bots even the original comment is probably a bot, considering they commented over 170 times on this channel

[@unknownsoldier4156]

I wish they'd bring this back. They had it in my area around 2018 and you know I threw out everything in my college fridge to make room for the two whole dollar general display's worth of 20oz Crystal Pepsi I bought. Worth every dollar.

[@misland1273]

Fruitopia is still sold in stores around Canada, and is my favorite movie theater drink of choice.

[@ethanslife101]

i was about to comment that

[@CoiledDracca]

@@ethanslife101 Me too. I was like FRUITOPIA definitely still exists... in a large amount of flavours too.

[@Mason_M_L]

Yep

[@BA-qn7xj]

Fruitopia and ice tea are my go to drinks at McDonald’s

[@Nova_Bovine]

Totally not the only one remembering the 90s. Crippled geeky mom who ADORES your channel

[@bluepheonix4293]

Would have loved to see this today, my family is going for a “no artificial colors” thing rn.

[@jmurray1110]

Have they tried Europe Not if “no artificial colours/flavours” on that packaging

[@Brave_Sir_Robin]

8:35 god I haven’t heard “cross my heart, hope to die, stick a needle-in-my-eye” in ages- like we’re talking 5 years…

[@DaFoxQc]

We've been having Crystal Pepsi here in Québec,Canada usually around summer every year in the last aat least 5 years, and its fun to have a bottle once or twice but yeah its quite different. Its almost like a mix of Pepsi and Cream Soda. We also use different ingredients here I believe.

[@danielguerra548]

You Canadians have it all forgotten drinks cool stuff snow not like in Mexico that the wether can be 30 degrees and then the next day 8 degrees

[@DaFoxQc]

@@danielguerra548 now I wish we had Nitro Pepsi here. cant seem to find it anywhere yet >_

[@1998232v6]

Our Meijer still has Clearly Canadian cherry carb water to this date. The bottle was just redesigned and the bottles are smaller.

[@perrytheplatypus25]

Good job MatPat, you went an entire soda theory without mentioning Diet Coke Edit: Ok well I was wrong but I can’t say I’m shocked

[@III-kk8rp]

MatPat is a brain burner!(Правдивое видео):. kzbin.info/www/bejne/mXK0qYOJrLJnnpI

[@darkfiredragon3410]

6:02 : *Are you sure about that?*

[@PittCougar]

I think he mentioned it as the reason for the downfall of Tab...

[@kaldo_kaldo]

I think you didn't watch the video

[@waz207]

I actually loved crystal pepsi…I loved when it came back for a short time a few years ago. Bought like 8 of the 6 pack bottles of it since I figured (correctly) that it wouldn’t last. Tho I do see them for sale occasionally at gas stations here and there still…

[@hudrock09]

6:58 editors have been watching too much moon knight😭😭😭

[@yourshoulderdevil5229]

Hasn't everyone though.

[@hudrock09]

@@yourshoulderdevil5229 true that

[@schulteq]

I remember finding Crystal Pepsi in stop and shop one time a couple years back and I was honestly SHOCKED. I actually kind of love Crystal Pepsi, it’s very tasty.

[@eddmario]

Yeah, they brought it back a few years ago and it was suprisingly good.

[@corn1516]

haven’t even watched and 10/10 would watch again.

[@slxydog7843]

W

[@adammccarthy4076]

Same

[@adammccarthy4076]

@@slxydog7843 w

[@wms_skyh1gh48]

Same

[@ebnezerpooochhh4210]

ong

[@Rabbit-the-One]

You're the best soda salesman I know of. I want to try Tab, Crystal Pepsi, and space coke before I miss out. It's all because of the recent videos.

[@JustAF00l]

Wasn’t there a theory that new coke was made to be bad so that when they brought back coke classic they could replace the sugar with corn syrup?

[@thom9268]

Only the US has corn syrup in Coca Cola

[@PierceCuredCanna]

No. They tested out various new flavors and when compared to the original flavor, and even Pepsi, New Coke came out ahead in blinde tests. They genuinely thought New Coke would be a hit and didn't predict the backlash they would get from their fans. New Coke would have been a hit if they had launched it as it's own product, along side "Original Coke"

[@Dvance]

Huh, I never knew that. There isn't corn syrup in cola in other countries, @@thom9268 ?

[@thom9268]

@@Dvance In Europe we use regular sugar :)

[@Dvance]

:O I've gotta come to Europe! ​@@thom9268

[@aisforapple2494]

Do you know what other beverage is clear and absolutely unhealthy...? Tap water. To quote comedian, W.C. Fields... "Water's not fit for human consumption because it rusts pipes and fish make love in it."

[@TastyTempura]

I just watched a video on top failed food products the other day and Crystal Pepsi was on the list, they actually did talk about how Coke created a product to make Pepsi fail! So this was fun to learn more about in depth :)

[@kaiwilliams2181]

4:08 In Soviet Russia you do not acquire tastes, tastes acquire you

[@darkmagician4697]

3:42 reminded me of a lockpicking lawyer video where a locks packaging said that California was known to cause cancer in California

[@briannewman5614]

The utter psychology behind all these marketing ideas. It baffles, it stuns,it gets results!

[@mariomaster101official]

Food Theory idea: Does a spoonful of sugar really help the medicine go down?

[@aidenduval1492]

Mayhaps, but does it, in fact, go down in the most delightful way?

[@supreme_king_obama1158]

That could be a good double feature for film and good theory

[@qdllc]

Perhaps, but I know a spoonful of vinegar will make the medicine come up.

[@flamebreaker7318]

I mean I guess it would but it wouldn’t be very healthy to eat spoonfuls of sugar

[@arsalanalikhan7264]

Hey Matt, with all you're talking about where, how and what we eat. What are your thoughts and explanations about proper food or *dining etiquette*? I'm now starting to feel like it's something we were told before and now I'm starting to think about some other rules to follow, what is considered right or what is just a fraud?

[@RetroArkGames]

fun fact: the part where the coke can kills its self with a sword is based off of the Japanese suicide sword tho it isn't actually the size of a normal sword due to it being convenient if it was shorter bc it would be much easier to have be short and not have to reach that long than to have a normal sized sword and have to reach the entire way up to the handle + the suiside sword was suposed to be consealed and and pretty sure it would be very hard to conseal a normal sword. geez i have been rambling

[@ferozemohammed5339]

Yes you have, but im glad you did.

[@RetroArkGames]

@@ferozemohammed5339 nice

[@megandawn277]

A few years ago the dollar general near my town started selling crystal pepsi (ig they started production on it again or smth) and my mom was on the clear soda kick (for me, she was still allowed pepsi and coke) and ngl I loved it. I honestly miss it. It was only around for a few months but it was my preferred drink at the time and if it were still around it would probably still be.

[@Anastas1786]

3:30 A fair point. Counterpoint: There is not a single chemical, object, location, or activity that exists or has _ever_ existed on this earth that has _not_ been found by the State of California to cause cancer.

[@amadeusgreenwood1096]

Crystal Pepsi was genuinely amazing. I drank over 300 bottles when it got revived in 2016 and again in 2020. Such a shame it didn't come back again in 2022 like it was supposed to

[@RobbZipp]

12:20 is Aaron Manahan! He’s the Soda Jerk and a former co-worker of mine. Swell dude, too!

[@bobbyonkazoo3512]

My great uncle loved crystal pepsi, so much so that years later long after it’s discontinuation he found a bottle and drank it, he obviously got sick but he claims it was worth it