Food Theory: The HIDDEN Meaning in Pepsi’s New Logo

[@Adifrootloops]

Someone from the Pepsi team watched Mat’s failed attempts of bagging a Diet Coke sponsorship and then reached out saying, “ hey we got you, we’re the cooler soda anyway “. This is indirectly an ad for Pepsi

[@Echinacae]

I am now thinking of bagging a diet coke

[@LowIQinHQ]

Get that boy his jet thief

[@almondigasconpatatas7491]

aren't sponsorships in youtube videos required to be pointed out somewhere?

[@INFNTRX_AERO]

Hope we can tag pepsi so mat pat can be sponsored by this cool cola company

[@Inurantchan]

Idk about you but if it’s an add: all it did was make me appreciate coke more for not catering to a generation that got my second favorite soda, Sierra Mist, removed due its supposed dislike of sugar.

[@ScribblerTheThirteenth]

For a brand associated with Coca Cola a lot it’s surprising there’s more Pepsi related videos rather then coke ones

[@thehelpfulshadow919]

That's because coke is stable for the most part

[@bromicorn]

Pepsi just does way too much shenanigans

[@thehighlifem8]

Is it because he likes diet coke lol, their brand isn't connected to Coca-Cola in any way btw

[@Pmmmm123]

Coke does need to do anything to create buzz. They’re a juggernaut in the game.. Pepsi has to create things to talk about because that’s how they stay relevant.

[@Google-slides]

Pepsi just has lore

[@33pandagamer]

As a graphic designer, I quite like this episode. It shows how much thought goes into something that is simple.

[@yashwardhansingh4787]

Yep, it definitely takes a lot of thinking to make up some nonsense whenever someone points out how stupid it all is.

[@_solaris_4057]

@@yashwardhansingh4787 as a graphic designer, yes, that's usually how it goes

[@RAAZR-]

@@yashwardhansingh4787 LGBTQ+ summed up

[@angelvu]

@@RAAZR-L take

[@generallyunimportant]

@@RAAZR- attention hungry much?

[@TohuBohuC]

It is insane how on point mat pat caught this one. I literally love this new logo design as a gen z-er for the exact reasons he's pointing out

[@Placeholder_729]

There’s exactly one thing that I don’t like about this video, and it’s extremely petty, since otherwise the video is great. AcTuaLlY, GeN z ExTeNdS fRoM 6tH gRaDe To LaTe 20S, so I fEEl pErsOnAlly violaT-(really sorry I just feel like someone just called me a gen alpha which is the WORST THING TO EVER HAPPEN, so yeah)

[@the_real_huskerman]

If I am being honest, that is why I don't like the logo. It looks like a knockoff version of the old logo. I think they could have made it better, but what do I know.

[@YunikuYosefMomoka]

@@Placeholder_729 Quiet U old.

[@MrTwinkeysTube]

I would be curious to see The Food Theorists do an episode regarding 3 square meals a day and how we only do so per tradition. Interesting to see if they come up with an optimum number of meals to eat in a day.

[@lazycubes7370]

YES PLEASE

[@Ragetiger1]

Outside of the standard three big meals of the day - Breakfast, lunch, dinner - you should have something about half way between those meals. It's 5-6 meals per day, but not overly big meals. Should be eating something once every 2-3 hours. More active, the more often you should be getting something to eat.

[@ghostflame9211]

would be down to see something like that. there are already a bunch OMAD (one meal a day) videos out there that have evidence of the diet being better for you than the 3 meals tradition. but idk, eating all 2000 calories in one sitting seems way too extreme for someone who isn't incredibly active. i bet food theory could find some kind of middle ground. granted, there is no such thing as one size fits all for nutrition and meals, but there is usually a one size fits most.

[@Roadent1241]

Yeah, 'Cause I've been grown up with Breakfast, Lunch, Dinner, but nowadays I'm more Breakfast and Lunch and then sleep. Maybe snacks in between. Meanwhile my dad's very... Hobbit-y. Breakfast, second, third, lunch, second etc. He eats a lot more than I do and I think I eat a lot at half his size in general.

[@dashadowgirl]

@@Ragetiger1elevenses and afternoon tea w moment

[@yiramorchiphernandez1234]

From an artists pov, I love how Pepsi is thinking about this and actually taking into consideration what their audience wants. Also love the editing from the Theory team, Keep up the great work!!

[@Just_Some_Gal]

indeed

[@BLET_55artem55]

​@Aji Kage conspiracy fan 💀

[@ianmcpeck424]

We live in a time where logos are getting simpler and subsequently less eye-catching. This is refreshing, and I hope that this sparks a new era of logo design. An era where logo artists can have fun with designs and not a company name with a shape next to it.

[@ProjektTaku]

I agree. Sometimes its good to have a bit of complexity in the design.

[@BLET_55artem55]

​@@ProjektTaku these logos are too bland, they legit look worse than their Chinese knock-offs' logos. What a crazy time we live in

[@MissingLink8319]

I like the new Sierra Mist replacement logo

[@lukestarkiller1470]

I really hated the trend of over-simplifying logos, I hope this inspires other companies to be a little more creative again

[@alyssa_race]

When you showed the logo I literally said out loud “oh it looks like the old logo, I like the nostalgia” and then when you dove deeper into it I felt personally attacked 😀

[@perman6647]

Same😭😭

[@JokerChany]

caught red handed

[@NicolasIMV]

i didnt even notice it was like the old one, i did not even know any old logos more than the pepsi-cola one that sometimes appears in the can or bottle, but yeah it is eye catching and has some nostalgia

[@jayy5302]

😂💯

[@rivergaming2393]

I was born in 2000.... I said the exact same thing "oh why are people hating it it literally looks like the old one?" And then he dove so deep I assumed I'm someone's grandparent

[@fillingmachine7559]

I like it. the fact that so many companies have simplified their logos attempting to fit in with the big bois that it would be better to do the exact opposite. I can see this being one of those circle deals where everyone is gonna start overthinking their logos before one of em goes back to simplicity to catch people's attention

[@electric_alex]

That's definitely my favourite video of this channel lately. Being a business student, but also being obsessed with marketing and advertising, I did try to figure out their ideas for a new logo, especially after the disaster that the previous one was. Nostalgia is the absolute key word for this one, and you nailed it straight on! It's bright, bold, big and eye catching, while also being super familiar and relatable. It's new, but harkens back to a simple era! Incredible breakdown of all this! :D

[@homerman76]

Yeah, it's pretty fun seeing topics like this pop up for things I'm currently studying (just started my MBA this year.)

[@alieemac]

Same, I currently study Graphic Design and now we usually tend to go minimal on the logo but its seems its changing with upcoming years. I was really fun to watch

[@redwiltshire1816]

@@alieemacyeah you’ll be replaced by ai in future years 😂

[@blunderingfool]

A logo that isn't boring, flat, and like everything else? That's a good logo!

[@tabithal2977]

Trueeeeeeeeee I'm sick of these flat logos that just don't look like anything. I may not be the biggest fan of pepsi, but I gotta respect the new logo, especially since it worked on me, their target audience of gen z.

[@char7490]

finally we are the target audience and we all unanimously hate these flat logos! now other companies will follow

[@Toasteye]

I was genuinely confused when Mat said that some ppl don't like it. It's my first time seeing this rebrand and i thought it looked great

[@raflamar4146]

So true, I don't like Pepsi, but I'm tired of logos becoming oversimplified

[@PokeMadness1996]

@@Toasteye who cares about logos The quality of the product is more important lmao

[@StormyDoesVR]

As a Gen Z and a nostalgia nerd, I totally love this new Logo! I don't care about the sugar content of soda that much, when I drink soda, I drink it to drink something sweet, but I try to avoid them most of time for health reasons, so that logo looks very attractive 👀 HoneyComb cereal needs to do something similar, AND BRING BACK THE STRAWBERRY COMB

[@perman6647]

I’m a gen z too and totally in love with the 80s and 90s and personally love the new Pepsi logo. Has that 90s look to it

[@seana806]

As someone who is Gen Z myself, I like the new Pepsi logo. Has a 1960’s esque look to it though some people will say it looks like something from the 80’s and 90’s which holds true as well. I think the reason why people in my generation is nostalgic and have a obsession with things from the past is things from the 90’s and on are plain and drab to things from the 80’s and up, most notably cars for example. Not only things from years ago have a unique styling and aesthetics to them, but are built with better quality as well. For example, I bought a GE Vortalex fan from the 1950’s last September (I am aware it’s not safe around small children since you can easily stick your fingers in it), wow, moves a insane amount of air and every fan I’ve owned has never moved the amount of air this one does. If I had a few more, could easily live without air conditioning since it moves that much air around.

[@amarukrosis]

The moment I saw the new logo I knew they were pushing for a retro nostalgia vibe. Gotta say, it does take me back to when I was a kid and associated Pepsi's wavy striped globe with tricolor toothpaste, lol.

[@BLET_55artem55]

Colgate...

[@thegamewolf4445]

Same

[@shironeko1843]

Looks like I'm not alone.

[@hyu8826]

No aqua fresh

[@hanzosleftnut]

right? i saw this rebrand and loved it. then everyone was hating on it. its legit a great logo?!

[@aguywithpotatoes]

How can you not appreciate this piece of art Matt!

[@xyvazkrown8048]

Did you watch the episode?

[@RecoveringMoth]

@@xyvazkrown8048 seems like you didn’t

[@Amethyst_Topaz]

I'd like to purchase some of your potatoes in exchange for the Doctor's go-to gift: air from my lungs.

[@king_crimson_crown]

It's nothing new or inventive, it's just pandering to a generation with false nostalgia

[@TheZeroNeonix]

Honestly, when you showed the new logo, my thought was, "What changed?" I'm not so familiar with the original that I instantly recognize a change like this. Maybe part of it is because it looks a lot like an older logo I grew up with, just with a different font.

[@four-en-tee]

you would be right, its basically a return to an older logo rather than the abstract, wordless, tilted circle its been recently

[@lolphenomlive]

Me too I love Pepsi but isn’t even see it at first and had to go back like twice to see it

[@Logarithm906]

Which is another advantage to tweaking logos to get new customers. I'm not going to be lost looking for the pepsi even though the logo's changed, it's similar enough to the old versions I know...

[@ChrisUnlimitedGames]

Growing up in the 80's a lot of places still had the Pepsi logo with the name in the middle. Just because it wasn't on the actual can, doesn't mean we didn't see the 1971 version on soda machines, in restaurants, and gas stations. So it's not just nostalgic for being super old, because it was still around for years.

[@paullangland6877]

I was a kid in the 1990's and a teenager in the 2000's. Now I lived in the rural parts of the USA such as Northwest Wisconsin and North Dakota, very close to the Canadian border, and I saw restaurants still have their 1980's Pepsi sign still being used as their main sign for their restaurant. For example, it would like a standard mom and pop pizza shop that tried to mimic Pizza Hut or Dominos, and the place would be a generic name like the last name of the owner's, and the sign to show you where that was in town, was simply an 1980's lit up Pepsi sign and below the 80's Pepsi logo was the name of the place in bold font just hanging above the main entrance. Of course you would go inside the menus also had the old Pepsi logo on it and even on the soda fountains too. This was the same for other brands like Coca-Cola or 7-Up as well.

[@YunikuYosefMomoka]

@@paullangland6877 I was well into the early 2000’s since I was born in ‘00. I remember those shops with the older soda logos. Those mom and pops restaurants had the best food.

[@paullangland6877]

@@YunikuYosefMomoka Indeed they did. The food and the general environment made those places a lot of fun to be at. They always had a few arcade cabinets and maybe a pinball machine as well.

[@sans1493]

i feel like the intro or just sometimes matpats script just says "rant out your ideas" and thats how we got this intro lol, these channels never cease to amaze!

[@frakspikes2619]

sup Ness! how're the Cup'o life noodles treatin' ya?

[@chrisbealonis4655]

YO ITS SANS FROM THE HIIT INDIE GAME UNDERTALE OMG ahfgaehgehbndkgnmshwsujhnwsyk[wsezxiekedl,rft

[@chrisbealonis4655]

also sans is ness (100% REAL)

[@Shebleum]

Thank you, sans Undertale

[@devonhappe]

I actually like the logo redesign. I like more complex logos over simple ones, and this is definitely a step in the right direction.

[@Henriku37]

I agree! Logos have gotten waaaay too simple in their designs. It makes it so boring now.

[@Party0productions0]

This. I was going to say this same thing as to why the new logo was actually a really smart move on Pepsi's side because you now have an eye catching design in a sea of logos that can't even be bothered to have more then one shade of color.

[@ihopeicanchangethisnamelat7108]

That straight line made of the points on the PSI part is for some reason really soothing to me

[@evasbardella3226]

I love that Mat just added fluffy curls the top of his cardboard cutout guy. lmao @12:10

[@Plazmasoldier]

The ol’ muffin top

[@secretlysmall]

Ed crouse

[@kevinfan6869]

​@@secretlysmallEdgar Crouse?

[@jujuoof174]

LMFAOO

[@origamifox1331]

Broccoli cut

[@dot9332]

Food theory idea: the cannibalism of Cinnamon Toast Crunch It’s like whenever they taste the cinnamon powder they want to eat eachother 🤔

[@theofficialgamerman]

matpat really seems like the kinda guy to struggle to finish a joke because he keeps laughing at it 💀💀💀

[@FURTIVEGAMERING]

Day 2 of asking Andrew I. Crocker says "Been asking for awhile, but PLEASE do an episode on Aspartame, the artificial sweetener in all diet sodas, including your favorite. So much shadiness involved in its approval by the FDA"

[@weezer-core]

I also struggle to finish a joke without laughing because I think I’m funny but I’m really not

[@santiastronomo]

i do that too

[@greasemaster]

That's actually relatable 😂

[@ashenblood]

Looking at a bunch of GTLive vids, yeah he kinda is

[@Super_XCVI]

The new design is pretty interesting. I find the theory interesting that Pepsi's sticking to their trend of being for the new generation via making it stand out among a sea of brands, as well as invoking a nostalgic feeling. Also, I have a random question; is there really a difference, either in flavor and nutrition, depending on what kind of cooking oil you use? Like, instead of using Olive Oil for everything, from the go to for frying foods or putting on my salad, which is pretty random; who thought of putting oil on salad, should I be using Avocado Oil, or Canola Oil? I've been trying to look up results and asking people who may know this stuff better than me, but the only concrete answer I've gotten is "Vegetable Oil is not made of vegetables," or something like that. So as cheap as it sounds to ask in a youtube comment section, I was wondering if you could do a theory on that...?

[@איתןשי]

yYou definitely should not use olive oil for frying as it has a lower smoke point... Avocado or Canola oil is the way there Avocado and Canola oils are flavor neutral though so olive oil is much better for salads

[@She_Sordid]

Don't use vege oil not just bc its not made from veges but bc it is less healthy but idk abt the other ones

[@douglassmalone-omeally1683]

Vegetable oil is toxic avoid it like the plague.

[@ryanpayton3812]

Nutritional changes are definitely there, that's as simple as comparing nutrition facts. Taste is a little harder to measure though, so it's no surprise you didn't find any results for that. If I remember correctly, I think Good Mythical Morning did an episode about different oils you can use and they did find a noticeable difference.

[@ajthewildwolf]

Olive oil is really good for seasoning because unlike other oils it has a very distinct flavor.

[@TBoneDeluxe1]

The editing of these videos is genuinely incredible! The editors can make any boring topic seem like something actually want to know!

[@TBoneDeluxe1]

*something you actually want to know

[@natecox6861]

Lp

[@natecox6861]

​@mikeypp oil lol l Lol 😊

[@creedjeremy]

All three of them ganging up on Matpat with their unique avatars made me chuckle

[@ultimateeick2910]

Another thing I took note of is that a solid method of “clickbait” that Pepsi is engaging in is the fact that they’re even changing the logo at all. I’ve now spend 15 minutes thinking about Pepsi when I probably haven’t given Pepsi a thought in probably 8-9 years.

[@gallon3971]

I can sort of half confirm how fast Pepsi has been with switching/centering their attention to the zero sugar vs diet. At the Taco Bell I work at (and surrounding fast food restaurants) our Diet Pepsi and Diet Mountain Dew stickers, labels, syrups etc. have been replaced with Pepsi Zero Sugar and Mountain Dew Zero Sugar. They've been replaced for nearly a month now if I'm counting days properly here xd

[@captainalex8003]

I feel like people are still gonna call them “diet” regardless.

[@yaboyzelly03]

Diet Pepsi and Pepsi Zero aren't the same thing though?

[@micahbirdlover8152]

@@yaboyzelly03 so true 👍

[@captainalex8003]

@@yaboyzelly03 They both contain sweeteners, I think…

[@gallon3971]

@@yaboyzelly03 Diet cuts back on the caffeine while zero is usually "zero sugar"!

[@Alexander-zb1rg]

I was on the fence when I first saw it, but after being reminded of the constant oversimplification of logos I think this is an excellent and much-needed complexity

[@JusticeSoulTuna]

It's strange cause I saw this new logo and INSTANTLY liked it, loved it even, compared to the previous one. Mostly because it does look retro.

[@peytonkinnamon5318]

I've always personally loved the 1992-2007 Pepsi logos. They convey motion, have a nice balanced appearance, had a nice font, and for some the late 90's and early to late 2000's branding actually made people want a Pepsi. I really like that they are bringing back the old Pepsi Globe, but the new font is a big turnoff.

[@YunikuYosefMomoka]

Diet soda which is Splenda is too sweet for me as it’s just artificial sugar with water. So changing the old formula to just all being diet is inconvenient. Consumer’s that feel this way are going to switch to Coke cause it’s still mildly sweet without tasting runny like off brand cola.

[@Coco-Loco]

You're absolutely right! I instantly noticed how the blue looked off and it caught my attention. I also felt good to see a more complex logo in a while which actually has some sort of personality!

[@SergioLeonardoCornejo]

I actually dislike the minimalistic tendency of new logos, and I would say returning to the old logo was a correct choice. I liked the old logos more than the current, so going full retro is cool.

[@Photo0021]

As a Gen Z myself, you nailed it! I quite liked the new logo when I first saw it, even when I didn’t fully realize until now. Absolutely big brain appeal between its classic look and it’s uniqueness compared to the flat logos of modern brands.

[@Avi-rn6ei]

I was instantly taken aback and intrigued by the new logo. It rly felt bold, appealing and retro and matt patt rly put my thoughts in to words. I love old stuff and already loved pepsi max more than coke so im even more happy with this style.

[@pug8714]

It's just a logo. It doesn't matter really

[@demetriam2408]

​@@pug8714 HA! That's funny. Logos are incredibly important, probably one of the most important parts of branding. It definitely matters, 1,000,000 dollars worth of mattering.

[@pug8714]

@@demetriam2408 brands have been around long enough where they don't need to prove anything

[@demetriam2408]

@@pug8714 and you clearly know nothing about brands

[@lukestarkiller1470]

It actually really does stand out when seen with all the other soda logos, makes you look at it and looking at it makes you consider drinking it, pretty clever

[@nekomaige6272]

My gen Z friend had always liked old music, collecting old toys, and rarely ate anything with sugar in it. I always wondered why she was like this, but your explanation opened my eyes big time.

[@asteroid11]

I think the new logo is an upgrade in a lot of ways, not sure why anybody would be upset by it. Although I do agree its too big on the cans .

[@xenofastiq]

I think it's more the fact that they paid $1 million for it. It's not necessarily a logo that most people would think took lots of time and effort to have needed a $1 million payment.

[@asteroid11]

@@xenofastiq True true, but also big win for the designers 🤣

[@donatoclemente4421]

​@Xenofastiq There is a gigantic machine behind corporate rebrands, the difference is they run these things through massive amounts of design attempts, testing, and prototyping. The end result is no better than something a single person could have done, but the process with possibly tens to hundreds of people involved is where the $1 million went. The process guarantees that at the very least the logo they get at the end has been tested and manipulated to be performant for their target audience.

[@kels_tho]

Bad logo 😡

[@christosferizis-synodinos8851]

Nah i dont like the logo Pepsi is a Greek for digestion Πέψη its literally so huge and here rhe sont use the original word

[@aurilanise]

The moment I first saw it I instantly liked it! The fact that is does stand out, it’s bold and clear and it’s colors are not flat like others brands is great! I don’t even like Pepsi or soda in general, but I do like their logo!

[@lordkabooshki42]

We had Pepsi come to our college for an industry night (specifically chemical engineering and R&D) recently, and they talked about how they were focused on developing what pleased the consumers, as well as better sustainability (for example the box design was changed so that there would be slots for the handles and a little compartment to actually see the cans). The Gatorade pods were made for better sustainability if I recall correctly. To hear about that and then watch this, where even their brand is changed to keep with the times and their customers is really cool.

[@MyName-ef8kv]

as a highschool media design major this whole hit the nail dude, it made me smile so much to see

[@honeybri7061]

As someone who prefers the no sugar sodas, I appreciate them pushing towards that rather than coke who turned their coke zero bottles to the same shade of red as their regular soda. I'm sure it was because of their push "same great taste" but I like it because it's not as sweet, and now it's harder to tell if I'm grabbing the right ones.

[@etuanno]

I dont like the taste of sweetners, that is why since Sprite replaced some of its sugar, I dont buy it anymore.

[@hinatahyuuga120]

I'm allergic to all zero/low cal sugar options si I dislike the push.

[@bookbook9495]

My mom is diabetic, I actually had to stop her before she drank a regular Coke and needed to waste insulin

[@etuanno]

@@bookbook9495 Artificial sweetners increase insulin resistance. It's best to stay off these sugary delights. There's a reason why artificial sweetners are used in fig fattening so that the pigs eat more.

[@msaniiart418]

zero sugar still isn't good for you, cause they add artificial sweeteners to make up for the lack of sugar.

[@SpecterMinecraft]

I feel like people don't hate the logo because of it's looks, it has become almost like a trend to hate on new changes that companies make because we've grown used to the bad choices of such companies to the point of automatically assuming a logo is gonna be worse the moment they change them as that's all we've been seeing for all these years

[@BLET_55artem55]

Same goes for ads. If something is targeted at your demographic group, it DOES NOT MEAN it's automatically "bad" or "disgusting"

[@evanambrose5557]

Pepsi was definitely named after pepsin, the digestive enzyme. It was advertised as a medicinal drink like the early Coca Cola, so not sure where the “dyspepsia” claim came from… even a quick trip to Pepsi’s website says it’s named after pepsin lol

[@da-be-ju]

Underrated comment.

[@johnr797]

It's a youtube channel meant for entertainment. Don't expect anything beyond surface level googling, if that.

[@jeremyzapsmash]

@@johnr797 you know how much research goes into every episode? If you watch the channel, you would know that it's not surface level googling.

[@jeremyzapsmash]

@@johnr797 he has a huge research team to make sure that they get details right, but some might slip through the cracks. He's talked about this a lot in a lot of his couch episodes.

[@ArJayDM]

This is actually crazy that you say Pepsi tried to be "younger", I was just telling my friend how Coca Cola tastes like it's for old people. That's actually mind-blowing me rn lmao. I think Pepsi achieved what they were trying to do, and I wasn't born until way after all of this stuff.

[@stevenyoung9953]

I think a theory about the progression of Pepsi as a corporation would be cool too, they own so much other than just Pepsi, such as Rockstar energy and Frito Lays so I wonder what else they'll aquire

[@khalilking1]

They can barely handle the acquisitions they already have😭😭 coming from a warehouse employee 😂

[@camerannicephore5262]

I'll be honest, I absolutely love this logo. I remember when I saw it, I audibly said to my friends "this logo is amazing. I'm gonna buy more pepsi from now on" and I've been a coke drinker for years. To me, I immediately loved that it was a design that had a lot of detail, but wasn't complicated. I hate minimalistic ads, so it was nice to see a company add more detail for once. The shine also reminded me of the pepsi logo I grew up with in the 2000's which had a big focus on ice, water, and condensation. Also, it's just very clean and pronounced, it reminds me a lot of an f1 race car for some reason

[@Lucy.theCreator]

6:53 Matthew, put your phone on the table. Right now.

[@alterrush5930]

I like the new logo. I like the boldness of it and yet maintaining the minimalism on the can (if they are going to be same as the renders).

[@michaelkelleypoetry]

I actually am glad that Pepsi is bringing back and updated version of their old logo. When they first came out with their other logo ten years ago, I hated it, and I remember that there was A LOT of hate toward it on the Internet back then as well. Pepsi claimed that the new logo back then was reminiscent of a smile. I just thought it looked dumb. I love this new, updated version of their traditional logo.

[@alexk3948]

I thought it was a ship's sail - it was the lowercase text that really let it down.

[@winterspectre]

The old logo had a whole manifesto about it

[@Nathan-qo9kg]

Agreed, I think this logo is a lot better than their previous one. To be frank I could never unsee it being a person's belly with their gut sticking out under their red shirt when someone pointed that out.

[@carlosfer2201]

I'm mind blown that people gave two sh!ts about Pepsi's logo, and let alone went online to spread hate. When I saw that logo, I probably just went "ah they changed it again, ok" and then forgot about it.

[@thefamily8586]

How dare you say hate in the Pepsi logo I don't like the new logo

[@nyx1548]

I like the new logo for Pepsi. The bold outline really makes it pop and compliments the font in the center.

[@icarus4302]

I think the biggest thing about these new logos is how it affects people with eye troubles or dyslexia like me I GENUINELY can't read that font and it infuriates me as a fellow young graphic designer that this it what companies think we want, trust me, we NEVER want stuff like that

[@Mimiyan_or_Pikapikafan]

this video somehow helped me learn why I tend to prefer older gen games and games styled by said older gens, and feel nostalgia for games older then I am. Thanks Team Theorist!

[@kathleenking47]

How about playing PONG, and bike riding outside😋

[@Mimiyan_or_Pikapikafan]

@@kathleenking47 pong's meh. Used to ride bikes, now I love walking. Also a card shop close to me has an actual Mrs Pacman machine, as it's also a comic shop, and arcade, and whenever I'm there, I love playing it. The speed you get from it, it's really fun.

[@Porcelain_Huntress]

The editing on this episode; immaculate, fantastic work to the editors on this one. Yanno I really liked the swoop of the current pepsi logo, but now I do like the new one, good job Team theorists!

[@phobos_rhea]

9:21 love that subtle newjeans reference. NewJeans is a group that actually ties in really well to the ‘gen-z likes retro’ part of the vid. NewJeans debuted with a Y2K style and was instantly praised for having a unique style or being the group to bring Y2K back. NewJeans is the group to bring that simple retro teen-age back in an industry absolutely saturated with bright lights and loud bass (things that are highly associated with 4th gen kpop and thus gen-z) I find that part quite interesting too, as someone who has an interest in graphic design it’s very interesting to see how much effort and small detail go in to smth that appears so simple and how weather you like it or not, it does have an affect on you.

[@fontainianflower5605]

they also released a song for zero come 💀

[@sprylocked4299]

I would only start drinking Pepsi if they brought back my boy Pepsi-man

[@Actually_Alice_Orchid]

i actually think the logo is nice looking its hard sharp and metalic it just pleases my brain

[@Chelliott9]

imagine how much work he and his team do to make all these videos and all these channels, big time respect for that, thank you matpat

[@SPplayer.]

shutup

[@GoldenDucky84]

@@SPplayer. shut up

[@brandonrettig8419]

@@SPplayer.no

[@vynrex]

@@SPplayer. dcvbfgg

[@SWL6852]

Love these graphic design style videos, also the graphics are getting so good ❤ Hoping for more design theory

[@thanatoast]

5:35 My dad actually participated on this. He said they kept the Coke at room temperature and the Pepsi in a cooler, so you would OBVIOUSLY pick Pepsi as the better one.

[@johnr797]

And no one said anything about the temperature difference after the fact?

[@comaiscool]

I honestly thought this was going to be about how Pepsi replaced a known brand (Sierra Mist) with a whole new lemon-lime Sprite copycat (Starry)

[@violetembers330]

So that’s why I’ve been seeing Starry ads

[@comaiscool]

@@violetembers330 Probably, gotta build up that new brand!

[@azaalea.]

I personally love the "new" logo, I wonder if anyone else feels the same.

[@jasthebaker]

I do i think it looks cool

[@hassassinator8858]

Same. The font is odd, but we'll get used to it real quick

[@DP_Cj]

I love Pepsi, so it was just weird to see a new logo. But I still love it 😁🥳

[@anattemptwasmade]

Yeah, I really like the new logo!

[@quasark7314]

its nice

[@toydotgame]

i have NO IDEA how matt made a whole food theory video on the pepsi logo and didnt mention the pepsi doc ONCE

[@snoopyhobi]

there's a LOT of praise for the new logo in the comments, so i'm giving a new perspective. as someone who's gen z, i think they really fumbled with this because of one thing; they chose to bring back the logo from the 1970s. i personally have no nostalgic feelings towards stuff from that era as someone who was born in 2006, over 30 years later. i feel that this logo would play into the nostalgic feelings from people born in gen X or old millennials way more than it does for gen Z. i would've loved to see the early 2000s logo, or even the 90s logo come back, as those feel way more nostalgic. y2k aesthetics are really big with my generation right now and i genuinely can't believe they didn't take advantage of that. most highschoolers will probably not recognize that logo as an old one and feel nostalgic, as i definitely didn't.

[@KromeDrone]

Just wanted to preface since you mentioned it: Prime isn't crushing Gatorade. Gatorade's market share in the sports drink category is still over 80%, whereas Prime's is less than 10%.

[@The88trainwreck]

I really loved the Pepsi Rebrand, the Fanta Rebrand, and also the introduction of Starry. They are all a win in my book.

[@unironicallylikesranger7122]

Pepsi was originally called Brad’s Drink. When brainstorming the new name, I can only imagine one of the salesmen throwing up his hands after a long meeting and asking “I don’t know, is Pepsi OK?”

[@paulblichmann2791]

What to say when you hear those words: "no, just water is fine"

[@ProjektTaku]

"Sorry, how do you spell "brad's drink"? I have dyslexia." "Dyspepsia?" "No, dyslexia. Dyspepsia means indigestion." "Even better! if we shorten it...oh my, you're a genius."

[@ExaltNick]

4:03 "Serve that's drink that's O.K. with millions." What a boastful claim lol

[@sunflower_smiles]

9:57 yesss!!! You couldn't be more right XD I love TS✨

[@kytkeyboardsyoureterrific439]

10:50 mat pat : hOw DiD tHaT gEt thEre

[@LackedThought]

What I love about these food theory/style theory videos is that is summarized in a much more digestible form something that took 2 hours in a university marketing lecture in only 15 minutes

[@BaconBePropane]

I saw the new Pepsi logo a week or two ago, and I really liked it. It does scream nostalgic in a way, but with a different font that is fun with both the new generation and the old.

[@lalilovey]

I quite liked the new logo I think its cute, I didn't think so many people would dislike it. glad this video talks about why the new logo is good.

[@xyzzy64]

i'm guessing that the current logo is the one you spent most of your life seeing. it's a lot easier to like something that's familiar.

[@Enoltra]

This is true what you said they are doing! Both McD and BK rebranded to nostalgic designs earlier and BK almost tricked me with it, however I can't eat there anyways cause there's no gluten-free 😂 But all of the brands are now virtue-signaling with their healthy options. I would prefer way more if they did allergy-friendly and not healthy. I don't buy fast food for it to be healthy xD

[@BLET_55artem55]

Gluten is a scam

[@89taklung]

For many itsxnot, like people can be lactose intolarant you can be intolorabt to gluten but even worse if you have coaeliac disease where the gluten basically glues together the little fissures in your digestive system which can be really really bad, more than just you feel a bit sick for some tim3 bad, because it is hard to unglue it and it basically prevents your b8dy from getting nutrients out of your food.

[@Enoltra]

@@89taklung this is exactly what hapened to me. I'm still healing my gut years late

[@lnternetguy5214]

Thank you for everything, MatPat

[@deathocats]

This goes a long way to explaining why I approved of this logo change as soon as I saw it, while being more Gen X "ME Generation" personally, yet somewhat getting its appeal to the younger crowd. Except of course I didn't see the 'nostalgia'/retro connection; your Retro is literally my Nostalgic!

[@Firestar1992]

Fun fact, my dad (most avid Pepsi hater on the planet) encountered someone doing the Pepsi challenge in a mall. I think they were offering movie tickets or something. He took a sip of each drink, challenger asked “So which do you like better?” Dad pointed and said, “That’s Pepsi.” Challenger: “But which do you like better?” Back and forth a little bit before Dad admitted he likes Coke more. Didn’t get the tickets.

[@MatheoZ14]

I wonder what subject they'll do next, I personally think food theory is the best channel of the 4. Maybe something on kinder surprise'd be good ?

[@mashthebanana]

No dude! That typeface is beautiful! Look at the last 3 letters. Look at the slanted underside of the P, the slant of the top end of the S and the slanted top of the I. The slant lines up perfectly with each other. It's so good! It feels so much more cohesive to me than the previous one.

[@MoggyMoon]

would be cool to see him talk about the strange new coke flavors that keep dropping

[@crazyinnocentturtle]

Pepsi had peep flavor soda ☠️ talk about weird

[@Ecto_42]

Genuinely, I saw a guy on KZbin Shorts solve an old Pepsi Can Puzzle just yesterday and thought “That’s still a much better logo.” And then today I come to find out they’ve essentially went BACK to an old logo and updated it, and I think it does look MUCH better.

[@ArnoudSix]

I've never felt more understood by one sentence: 9:03

[@andrewpareo8047]

Am I the only one who noticed the changed thumbnail? It used to be the new pepsi design next to a dumpster on fire. Now it's the new pepsi logo on top of one of those moving hypnotic things Also I'm pretty sure the title changed to I think before it was like "pepsi's 1 million dollar fail" or something like that.

[@anthonyleonard990]

maybe thats the experiment YES

[@OneAnOnlyOptic]

I think it would be interesting to see how different foods spoil, how you can make certain foods last longer, and some stuff like that. Ex. I have heard that if you store fruit separately it will ripen slower than if you store it with other fruit.

[@Heroshand]

I feel like he talked about some of this in the how long could you survive in a supermarket video if you're curious, but I agree that a dedicated video would be neat.

[@hichew8661]

That big pause almost mad me choke on my cereal 0:53 🤣🤣🤣

[@four-en-tee]

Finally, a logo that isn't an over-simplified, abstract shape and actually communicates what it is Nature is healing

[@weegeebeast]

I’m a person who prefers Coke (and probably always will), but I actually kinda like Pepsi’s new logo. I applaud their efforts at taking a huge risk like that, as I’m sure rebranding a logo is an incredibly tough business decision

[@WhirlwindSet9]

I've actually had dyspepsia and my family would always compare it to Pepsi. Had no idea that's actually where the word Pepsi came from!

[@catherinebaldwin6580]

Ya, it funny how some of the most popular old time brands were trying and failing to be meds. People in the past had no idea.

[@shadowmarauder6033]

Since you mentioned the indigestion remedy idea, could you try looking at if sodas like Pepsi & Sprite actually help with stomachaches & indigestion.

[@franze4]

sprite definitely helps with something

[@colorfulslime8820]

I had a talk with a friend who worked in advertising for Pepsi and he said that the other reason that Pepsi is pushing their sugar free drinks is that they did some market research and it showed that consumers think the sugar free Pepsi products tasted much better than other rival brands versions

[@vyor8837]

Yeah... I don't think 30% of gen z actually avoids sugar. Maybe 30% of the ones addicted to social media but that isn't all of them.

[@sirhellsing]

@AzureWolf I tend to go for diet sodas so the sugar part is true, and let's just say I proved to my self that sugar does cause weight gain, drank a whole semester of coke and gained 10kg, realized it, drank a whole semester of diet coke, didn't gain anything significant so now I try to go for diet if possible (but sadly root beer and dr pepper doesn't have diet versions widely available so I still drink sugar ones once in a while)

[@Its_a_me_mario_wahoo]

The fact that Mat von Pat has a Theoryforce now is to funny

[@trainheartnet5657]

As somebody from Gen Z, I can confirm that there is a big sense of nostalgia for the days before we were born. I know that most of the music I listen to was written before my time, and many of my friends listen to bands like Pink Floyd and Bob Dylan, especially if they can find vinyl of their stuff.

[@jambamanimations4597]

8:57 I feel very called out by this in a good way. I have a collection of my moms cassette tapes for my car that has a tape player

[@95GrBr]

Food Theory idea; which fast food rewards program is the best in terms of dollar spent to amount earned?

[@TheCarrot924]

I think you should update the live channel logo to have all the theory colors, cause the live isn’t just about games anymore.

[@xoxjelloxox]

14:06 you got it wrong!! Number 5 killed my brother, not 3

[@ThatBabyDuckSki]

Zero sugar? I want it that way

[@ButtaDogGames]

Keep making content! Love you’re videos❤

[@MacesMations]

same

[@AGCTHEINFAMOUS]

6:48 “this logo is also supposed to kinda look like an emoji, indicating that unlike older brands, pepsi is cheeky, it knows how to text and understands what 🍆 💦 really means” WAIT WHAT? I THOUGHT THIS WAS FAMILY FRIENDLY

[@Tater-General]

Love the content, keep doing what you are currently doing!

[@chris-hayes]

12:52 Lol. Between when this was edited, and the video being published, Fanta has rebranded. Their new logo looks like Fanta meets Twitch.

[@thismustbeisaac]

I have to say, he knocked the nail on the head with that reasoning for why Gen Z loves old things. I was born in the early 2000s, so I’m Gen Z, but the only real “tangible” things that I can remember from my childhood are very few, especially as social media would become main stream a few years after I was born. I’ve always had an appreciation for music from the 70s-80s like the Beatles, Talking Heads, Blondie, you name it, because they always felt so passionate and so timeless, unlike a lot of music that’s produced nowadays that’s souly just to become viral on tiktok. That can be said for a lot of content that we consume nowadays, so yes, as a member of Gen Z who’s a huge 80s nostalgia tripper, you aced it on that reasoning, MatPat!

[@user-vi4xy1jw7e]

So what about music from the 90s-10s before TikTok? Since TikTok wasn't around, you can't say that it was produced solely to become viral on it. Lol

[@thevirtualtraveler]

Because I am a pedantic soul, I feel compelled to point out that the Beatles broke up in '69.

[@zapdos6244]

Yo, I did not expect to see Strictly Dumpling when talking about yellow logos, knowing Mat watches him somehow made my day!

[@symbolik4372]

Part of this too is Minimalization, most other brands are switching to a minimalistic design and colors are bolder and more eye catching. They look cleaner and it's also easier to design and cheaper to print. Look at the icons on your desktop, whether it's PC or Mac you might have noticed the icons have gotten flatter, and more cell shaded because it looks cleaner, more appealing to the eye.

[@alin_ilies]

00:41. Wrong. The hexagons are the bestagons. Spread the fact! Let's see how many hexagones are here

[@jacobnotfacob]

bestagons!

[@Korn-176]

bestagons ✌️

[@VictoriaStarratt]

Bestagons!

[@nicholem4831]

As a 39 y/o female who appears to fit squarely into your primary viewing audience, I happen to like the way the new Pepsi logo looks. For what it’s worth- I’m also a daily diet pepsi drinker 🤷🏻‍♀️