Ford F150 Lightning is the iPhone of Pickup Trucks!

[@tux75]

No gimmicks, genuinely useful features, Ford did a VERY good job with this truck

[@mastaw]

@Strange Mystified honestly don't bother

[@vlorbmik-gooning]

@Don't Read My Profile Photo I’ll look

[@dnllrnt]

Now if they can redo the Mustang Mach E to make it look more like a Mustang.

[@sudeeptaghosh]

If they won’t scale it’s just useless and a coffin for Ford.. don’t forget they hemorrhaging money in every EV they selling

[@GobRogan]

Ford 💙

[@wqwwqwqqpoppopoo]

My first thought for that front trunk is TOOLS TOOLS. Saves precious space in the truck bed, keeps them out of the elements and locked away from thieves. And you can charge tool batteries etc... in there. Contractors will love that!

[@ElectricMeatBag]

Couldn’t agree more. Hopefully as battery technology keeps improving, Ford will put out a 500 mile range version.

[@christianramirez7885]

@@ElectricMeatBag yes! Range is still a bit short for what I want in an electric car but 500+ range I’m sold

[@SKAOG21]

@@ElectricMeatBag yup there's also new types of battery tech so in the future even 600+ miles will be doable.

[@amelyoussouf3726]

@@ElectricMeatBag @SKAOG honestly considering this is a first model I think it’s safe to assume there’s a lot of improvement in terms of range in hopefully the near future. I can’t wait to see where we are in 10 years.

[@TheMadmax0609]

@@christianramirez7885 where do you drive that you need 500 miles of range??

[@DetroitTintStudio]

I’m glad to see solid electric versions of staple vehicles. Ever since the Prius, too many have just been ugly.

[@DuvJones]

Honestly that was deliberate. Ford was asking around about this Truck during development with it's consumers, and since that was around the same time the Cybertruck was announced, you want to bet what was the single most requested thing? "For F*** sake, make it look like a Truck." So they did that, mostly.

[@spoonlesscorey1628]

And this isn’t ugly?

[@minimonkeyplay]

I'm a little unsure about the range on this. since it sits higher and is longer than a tesla I would expect it to be able to have the same maximum range of 350 especially since it could essentially fit a larger battery cell.

[@PlywoodFraternity]

I had a dream that Toyota released a Prius GR and it was an electric golf cart with a rocket strapped to the top

[@aminfozdar]

Which ones are ugly? Oh u mean the Nissan Leaf lol

[@jamielancaster01]

The F-150 ‘Crew Cabs’ are so popular because it’s like a SUV with a small pick-up bed. Which is why we stopped buying Expeditions 6 years ago & instead started buying the Crew Cab F-150’s.

[@Mogawty]

*long silence* “you can also fit a human body in it.” Well then.

[@benjaminli188]

Moga caught in 4k

[@dgsprysoup]

Oh hello Moga, didn't expect to see you here!

[@RahulGopan]

You Season 4

[@blumac9801]

8:32

[@jonathanodude6660]

then shutting himself in at the end

[@sorenslothe]

This video could legitimately be an hour long, and I'd still sit here watching intently. Prodution quality is top notch as always, loving the car videos you guys are putting out.

[@iSkiZm24]

He has a 20 min video last year about this truck

[@raminatox]

It felt like the intro for a feature-length documentary...

[@fishbarbeque8540]

I always feel like that! I just CANT skip!

[@JakeBroe]

I don't need or want a truck, but this is incredible.

[@coherentpanda7115]

This is the first time I ever wanted a truck. The utility of this vehicle is insane, and I never have to worry about gas mileage in a large vehicle ever again.

[@xstitched]

Same here.

[@edwardalex3563]

Go back to talking about amc stock this truck cost $90k in the platinum trim when it doesn’t have the features a $90k ev should have stop chasing clout

[@RegiTheIslandBoy]

@@edwardalex3563 a fellow youtuber can't watch another KZbin in his spare time? smh you need help.

[@FahmeedRokon]

OMG IM SHOCKED TO SEE YOU HERE!! I watched you initially to plan to go into the USAF, then watched you for financial tips, and now watch you to follow the Ukraine War

[@ded__]

Appreciate the info on the capacity of the frunk, the ability for it to store a [DATA_EXPUNGED] realy sold me!

[@eatfastnoodle]

interesting....

[@Chris-db5gy]

great comment haha

[@AKC3P0]

Man I love when Marques surprises us with "we actually used another F-150 lightning to shoot the road shots" or "actually we shot this whole video on so and so phone". Gets me hyped every time

[@curiouskitkat]

What phone was this shot on? This is probably the most useful kind of camera review lol. Dynamic range wasn’t too great here imo.

[@uncrustable9923]

@@curiouskitkat that’s not what he’s saying, a phone wouldn’t be capable of recording this level video. this video was recorded with a camera

[@darwiniandude]

Yep. It's like when Steve Job's announced the Intel transition towards the end of the keynote and said something to the effect of "Actually, everything you've been watching me do today has been on Intel."

[@evan]

Really loved the scenery for this one.

[@mohamedshamekh3162]

I noticed that too!

[@johanfalk2875]

Looks like New Jersey or upstate NY.

[@leolaw624]

All the pro cameras work exceptionally well in outdoor environment, amazing!

[@JerryRigEverything]

Nailed it.

[@karthikn6419]

🙂

[@adam69_]

Both Marques and Ford.

[@bc-guy852]

Okay MKBD, I'm sold. I was thinking Rivian but this one seems to really have impressed you! I've been a GM pickup guy forever but this might be enough to switch me. And I know the regulators had a problem with the 'body-in-the-trunk-thing' so I'm betting there is a release inside the frunk?

[@oluwadaragodsfaithfulopade1507]

Lol, just finished the rivian video on the auto focus chanel. Always been a ford guy and i absolutely want the lighting

[@jakejaramillo]

seeing marques and extremely lush trees in the same shot was an experience i don't think i ever expected

[@SimonWilke]

lol Same. Hes in Michigan so Trees Trees Trees

[@mega7269]

and something I didn't know i need

[@Liamletsgo666]

Marques you really outdid yourself with this one. The camera angles and shots are chefskiss and the perfect amount of information, not too much but enough for someone to make a good purchasing decision. Well Done!

[@girlsdrinkfeck]

Pull your tongue out of his arse

[@spoonlesscorey1628]

You gotta work hard to make that bucket of bolts look appealing

[@robert.adamek]

At this point it seems like it's his team that deserves most of the compliments

[@smagliaro]

The Lightning just seems so well designed in so many different aspects. The fact that a company with the footprint of Ford appears to have nailed it this early could be big for EV adoption. Hopefully that spurs some renewable energy investments.

[@DanKaschel]

I'll agree as soon as I see broad availability. We've had a lot of paper launches in the last couple years.

[@randomasiankid017]

TOYOTA is the best selling truck in USA

[@lhb82]

@@randomasiankid017 No. The F150 is both the best selling Car 2021 in the USA and (indeed) the best selling truck. Plus Toyota is not a truck, it's a company. Toyotas best selling truck - if multiple statistics are correct - is the Toyota Tacoma, but it only sold 1/3 of the amount the F150 was sold.

[@Courtesyflush52]

@@randomasiankid017 No the F150 has been the single best selling vehicle in the US for decades. That's not an opinion, they have data lol

[@lakedawg2462]

Its a novelty Truck at this point, NO way this truck will tow a travel trailer more than 120 miles without a recharge, It cannot handle the caliche dust on offroad 2 tract dirt roads, this is a Novelty Truck. Promise this Truck will NOT last 4 years of normal wear and tear that people put normal trucks under, we are just not there yet,

[@woochoi3373]

dam, i am not a truck guy at all but F-150 lightning looks really nice with all the features with real life utilities. Great work by Ford

[@ItsDwizz]

Is it just me or is the outdoor scenery in the video a very nice take in an MKBHD video? I’d be down to see more of this, natural lighting, etc.

[@cyberducc]

I see the pun "lightning"

[@atomikmaster1]

Why don't you just rim him... Omg talk about kissing ass 🤦🏿‍♂️

[@annakissed3226]

Have you seen the Transport Evolved review? They like the lightning so much that they got a loan & bought one to use as their production truck. And I just wish that Ford had released it in Europe! I know the F150 in the UK & it is sort of too big for UK roads, but I a huge human & it would be great for me!! I suspect that as Blue Cruise improves that living with its over sized nature in the UK would be manageable!

[@Smoke---]

I liked the outdoor scenery but I’m being absolutely genuine, I was thinking in the middle of the video that I wished the lighting was a little better. Cleaner and warmer like most of his other videos, yk. Although I do like the change in scenery for sure

[@pitchoin9908]

@@Smoke--- i dont remember where he mentions this but all the autofocus episodes are filmed on smartphones, which explains the "worse" quality

[@BFKAnthony817]

5:16 "You can also fit a human body in it" That literally made me lol.

[@trustnugget280]

He didn't just do that 💀

[@miitkurwa4949]

Sus

[@Ads_Snaps]

5:16 “You can also fit a human body in it” Is single handedly the most out of pocket thing Marques has ever said

[@KingLarbear]

I want to test this out

[@DuvJones]

That has been something of a thing with the Lighting, I blame inside EV's for that spreading.

[@brianrobinson3961]

@8:32

[@PotatosPotatoes]

"I've been putting human bodies in it for about 3 weeks...."

[@itsthesussyzack2082]

It works I tried

[@clarencesteward4119]

Yep that truck is going to sell like crazy. A lot of contract workers will have this truck also. You can literally go camping and power up all of your needs

[@sepulvedaventuresllc712]

sir thats not real camping.

[@madmikeblvd]

@@sepulvedaventuresllc712 and we are thankful for that.

[@clarencesteward4119]

@@sepulvedaventuresllc712 Times are changing, You can call a space age camping lol

[@wisdomandlove1661]

$90,000 dollars plus

[@clarencesteward4119]

@@wisdomandlove1661 S*** my friend the 2021 Cadillac Escalade was a $100,000 truck . So this truck would definitely be in the same price range Our maybe even higher since it has more power and can power a house I can see this truck causing easily a $150,000

[@Koopakid917543]

I've never been interested in owning a truck until now. I feel like, on paper, they did everything right with the lightning and I would love to have one

[@YoosufMuneer]

The only problem is infrastructure. Tesla Superchargers are way better than alternatives.

[@currycel470]

@@YoosufMuneer most people charge their vehicle at home at night, with that range it won't be problem, infrastructure isn't good as tesla but its there, it won't be big problem for most people.

[@Goon_Lagoon69420]

On lil issue is the ginormous grill (fake one at least), it’s less aerodynamic :(

[@kofuzi]

Such a well made video

[@TheCatpirate]

I feel like *this* will be the truck that gets people in more rural areas finally into EVs. There is still a Prius stigma about all EVs amongst many of those people, and the fact that so many of the people I talk to are excited about this truck shows a huge shift from that thinking.

[@midniteoyl8913]

Yep. The main problem EVs in rural areas are the roads. Most current EVs are too low to the ground, on too thin of tires and made from too light of materials, and they do nothing but get beat up while being driven out here. The F150 has generated quite the buzz now and was already out 2 yrs on preorders with in months of being announced.

[@gus473]

You're probably right about the acceptance, although a pretty large percentage of Rural America won't have $90K for a truck. For a better tractor, no doubt, but probably not for a pickup. But I want one, now! 👍🏼😎✌🏼

[@michelbruns]

Rural areas shouldnt buy such a car, huge waste of money, and unnecessarily big for almost everyone

[@midniteoyl8913]

@@gus473 - Have you seen the trucks we buy out here? $90k is 'normal'. In any case, they start at $40 for the LT version.

[@FatPickle4]

the real problem is the range. Considering the max range is 320 miles, I’d imagine you wouldn’t get very far if you’re towing something. For comparison, in my f150 not towing, I get about 600 miles on a full tank. If I’m towing my boat, it’s more like 300-350.

[@KarensGardenCreations]

I received my Lightning in October, have put 113000 miles on it and i truly love it for many of the same reasons you state in the video. I had a Ram before and jumped on day 1 to reserve the lightning when it was announced. So happy to be an EV and F150 owner!

[@Youtubeuser1aa]

Any issues?

[@KarensGardenCreations]

no, it really has been great for me after 13K miles.

[@johnnyblue07]

Wannabe adopter question: How do I charge this truck as a city apartment renter with no EV-friendly parking lots near my neighborhood? And no, moving is not an option for me.

[@KarensGardenCreations]

@@johnnyblue07You can use a 110 plug and charge. But if you do not have a space to charge it, then perhaps weekly you can recharge, depending. I use my garage and charge there. Even with 110 I get about 10% charge a night... I don't typically do long trips. Best wishes in getting one!

[@TecDLogic]

@@KarensGardenCreations After 1 year of driving it, how was it?

[@FoxxFire]

I'm just starting the video but that shot you guys got in like 3 seconds of the older gentleman waiving and then going back to bird watching was one of the best three seconds of video, especially in conjunction with the awesome opening cuts and appropriate music, that I've seen in a video in some time. Seriously, that was awesome.

[@goncalo33]

0:26

[@bumblewyn]

+

[@ridgefrost]

We paid attention to different things, for me it was, just started the video and iphone is already getting referenced, first it was the the iphone of androids, now its iphone of cars

[@16missedcalls56]

A nuanced and near-subliminal play on the contrast of loud industry machine now become quiet and eco-friendly (yes I see you geniuses screaming about fossil-fueled power stations)

[@SOFTDRINKTV]

Can't stand having A/C controls on a touchscreen. Physical buttons and knobs are better so you don't have to take your eyes off the road. Other than that it's a nice truck. Don't really like the grill either though

[@alanjm1234]

The base model has physical knobs for climate control. IMO it's the most appealing version.

[@flandrble]

I have knobs in my car, but I leave the climate control at one setting and there it stays. Defrost however really must have a real button.

[@debbiemartin8523]

Debs husband says some models that have the touch screen are having problems with the screen freezing up and lack of function. To me vehicles today are just too complicated. Over the top electronics, multi layered functions that requires an owner's manual the size of a book. I guess I am old fashioned. I like the simple and direct approach. With all of the new solutions come a new set of problems.

[@quatrovagina]

@@NOBODY-oq1xr I drive a Tesla, i do like the touch controls on my model 3. However the latest major update changed the layout around so now its pretty much trying to relearn swiping up for the controls for AC. I do think that physical buttons should be an option if the potential customer does want physical buttons. I hate the yolk in the new S/X models and I hope they release a regular steering wheel for the cybertruck.

[@aaronspencer1005]

It’s 2022 dude.. & you take your eyes off the road momentarily whether it’s a screen or buttons

[@Negative_NBG]

I can't see Ford losing this battle of the EVs. Their entire strategy just makes way more sense. Take the familiar and old, bring it into the future. Simple.

[@jadenhalstead7290]

The problem they are going to run into is the fact that they still can’t turn a profit on EV’s

[@RonsarLo]

@@jadenhalstead7290 they can't?

[@jadenhalstead7290]

@@RonsarLo their lowest tier and best selling Mustang Mach E is not profitable which pretty much means neither is the lightning

[@quincybryant5231]

Ford losing money on evs? You gotta lose money to make money. If you wait without investing in the future. You’re be left behind. Japan is not playing around. Tesla is not a playing around. These new laws is pushing all cars to electric.

[@3dzilla8]

They’ll lose the battle if they don’t do a better job with upgrading the chargers

[@Yormsane]

And this is the key to mass EV adoption - keep everything else familiar. Buyers don't want weird and unfathomable controls, bizarre door handles and steering jokes, but they will quickly fall in love with the EV powertrain, once they try it out. Great review!

[@Fluterra]

😂😂There will never be “mass adoption” of EVs with current batt tech. Most consumers are smart enough to realize this.

[@pnoodl3s775]

@@Fluterrayou say that but in california 25% of cars are EVs. With better charging infrastructure it’s definitely possible

[@juniasdityenbeger4506]

​@@Fluterra explain

[@ImLivinSD]

@@pnoodl3s775 I am in SoCal and every time I see an EV I think Why ? Why Pay 100K for a Truck that does less than a 30 K truck from a few years ago. No construction, No gardening, No electrical, No plumbing, No roofing, insert Real Truck Career, No one will ever buy them. Great value and I might even be interested if they drop the price down to sub 50's but other wise its just to Damm Expensive for us common every day men that need a durable I can beat this shit out of this Vehicle and not have to worrry about it. Good Luck FORD stick with what you do well.

[@Michael-zf1ko]

Yup, this is my hangup. The fact that the F150 Lighting has a PHYSICAL GEAR SHIFTER is a massive positive for me. No knob or button crap to change direction. I'd be sorely tempted to get this once my current car kicks the bucket, even if my use for a big truck is limited. The fact they copy and pasted the normal car elements from the other F150s is just too good.

[@OT4Tech]

The profit margin on this truck is going to be huge and the repairability aspect combined with service centers is a BIG selling point. Stoked for my preorder.

[@lucasornelas6113]

It’s a ford so you’ll see your truck in the shop more than on the road that’s ford tough

[@spoonlesscorey1628]

@@lucasornelas6113 can confirm! I own two fords

[@lucasornelas6113]

@@spoonlesscorey1628 my brother has 22 Ford Explorer I can confirm also

[@chickenchopfriedrice]

profit margin ? lol

[@theyoutuber273]

@@lucasornelas6113 f-150 is better built than other Ford cars like explorer, edge, etc.

[@DragTimes]

Most of the questions I see about towing, sure it can tow a lot, but not very far.... and having to charge with a trailer, well let's see that debacle... I'll do a comparison with my F350 turbo diesel when I get hold of a Lightning 👍💪

[@emanuelneiconi]

Towing with an EV truck is still a bit ways away I believe. Will it happen? Quite possibly. Will we see extra batteries in trailers to achieve longer distances? Quite possibly. Will this F150 be very popular and most folks who use their trucks as grocery getters, drive to/from work, haul kids around be getting one? Very much so. For those like you (and me), we'll have to wait. My RAM 3/4 ton is perfect for hauling and towing and there's no way I'll replace any time soon. Charging infrastructure (especially with a trailer as you mention) is still far away. However, I'm honestly very impressed with this truck and can't wait to see what other brands will be doing. I'm very much with you on this...

[@CyanAnn]

@@emanuelneiconi i think you hit the nail right on the head. As you saw in the video, most people aren't towing, they're just using it for everyday use and to look cool. The Lightning definitely has a market

[@myrealusername2193]

@Mbita Acoustic Guitar or you can have opinions? Just because his opinion doesn’t line up with yours doesn’t mean you can insult him for it. Although I will admit that is a pretty big gap

[@DragTimes]

@@emanuelneiconi powering the house is awesome, this truck is probably the same as 10 power walls! And you have a truck to use as a bonus

[@llamaestingpie]

@Mbita Acoustic Guitar You think you're making a point here, but you're really not

[@jaredmuralt7457]

Finally an electric truck that doesn't prevent me from storing bodies in the frunk/trunk. Amazing

[@justken5]

Looks like Ford is targetting the right audience

[@asadfarraj]

r/holup

[@justken5]

@@asadfarraj r/unexpected

[@asadfarraj]

@@justken5 r/unexpectedreddit

[@FireLordJD]

I’ve watched your video before every phone or laptop I’ve ever purchased, and was Pleasantly surprised and psyched to see your face in the midst of my truck hunt. You rock!

[@balajepriyan]

Definitely the best Auto focus episode till date. Wonderful sound editing and spectacular setting. And top notch MKBHD quality as usual.

[@incognitotorpedo42]

Marques is a brilliant reviewer. Looks like Ford has hit it out of the park with the Lightning.

[@DeusEx.Machina]

Ford is sneakily building some of the best Tech-ed out cars on the market right now. Their Sync infotainment system is really good for such a legacy brand.

[@TheNewTravel]

Marques Brownlee is the iPhone of tech channels

[@michelbruns]

Ey dont insult him like that

[@scheffman]

Ouch

[@qtheqman3341]

Drove one of these the other day and I absolutely loved it!!

[@ocantor_bc]

Nice... I love this series! Thanks for the level of the content Marquees. 5:18 Always giving us the info that actually matters 👌🏻

[@onobonono]

He admitted exactly what I was thinking the entire time lmao

[@McBobtheruggaman]

Then proving it at the end

[@ArjanaGold]

😭😂😂

[@Gamer.S69]

7:05 for example

[@k033as9]

and no one would know because they would never check the front

[@slightlycrookedworkshop]

For a lot of F-150 owners, I think the Frunk is reason enough to switch, especially if you have a utility box in your bed. I'd guess there are some people who would be able to go from a 6.5 ft bed to the 5.5 ft bed just because they can lose the utility box. I've been wanting to buy a truck, but will probably hold off until I can get the Lightning, specifically because of the Frunk. They'll probably be able to get people who wouldn't buy a truck because of the secure storage issues. It'll be interesting to see how this all plays out. I think they're going to steal a good amount of orders from Tesla.

[@devinjohnson8623]

I think this is going to be the biggest thing right here. Also, imagine the cost it would to be get your truck bed tool boxes on a 'central locking system' with your key fob. With the Frunk, you now have all of your tool storage on that central locking system. OR keyless entry. Imagine the bragging rights you would have if you had utility boxes in your truck with keyless entry. LOL

[@majorchungus]

I would buy one today but it will be years before ford catches up with demand.

[@1232lesach]

Hey they supposedly say you'll get a 2023 version of all their trucks if you order now(due to can't order a 2022) by quarter 3 or 4 of 2023 :).

[@spoonlesscorey1628]

Ford: the bed has 1.5million cubic feet of capcity. But, you need stilts to access the bed from anywhere but the tailgate. Also Ford: didn’t fix the problem with bed access. But here’s this massive gaping compartment with ergonomic access that doesn’t need to be in the front of the vehicle, because its an EV But thats ok 👌: because bigger always equals better 😉

[@Username-u5e]

Hey there I have a Question In Electric pickup trucks How much range you will get When towing something 🤔

[@SimonWilke]

Love the style of this video. Different scene changes and the B- Roll. One of the best videos I've seen from you

[@kjl42]

The fact that this and the Rivan exists really makes it a hard sell for the Cybertruck. Outside of looking different (which people will absolutely buy it for), the Cybertruck really has a huge hill to climb when it comes to its competition.

[@ELPRESADORSDIP]

Lmao this is gold

[@HwangInhoBooNam]

I don't think so 😂

[@JeffTiberend]

I would rather have this than the Cybertruck. The CyberTruck just looks like it wasn't designed by those who drive trucks. The F-150 Lightning would be so cool with a camper shell and go camping in it.

[@parkerdavis7859]

As an electric car nerd, I've always looked at the EV marketplace as the best place for companies to switch up how we think about cars. This Ford F-150 is the first of all of these to make me go, "huh. Maybe there is a little something to how things have been done." And to me, it looks like the single most compelling EV option for anyone and everyone that *doesn't* care about EVs. Which, I should add, is the only way mass adoption is ever going to become a reality as fast as we need it to be. Great coverage, Marques.

[@billw8476]

we don't "need it to be", you are a brainwashed child.

[@hotshingles]

I've been looking at EV's for a while and thinking that people will never adopt them until they look and act as similar to what they're used to driving as possible.

[@BRYSEN22]

Is this the free truck that Brownlee got for lying to everyone about the truck having a 600 mile range?

[@roblovely15]

​@@BRYSEN22 I don't think it is

[@jhunwong8739]

@@BRYSEN22 Nope you wrote that lie. In the first look he did just suggest 350 miles was the range based on Truck estimates and Official Publications. Now we confirmation of the realistic number, 300 miles is the current industry standard.

[@SoCloseToToast]

S Tier intro! This truck will definitely sell well and possibly change the landscape as much as the tesla has so far. Also had to laugh when Marques was sitting in the frunk looking devious

[@hermanstokbrood]

It will sell well in the USA for sure, in the other part of the world (the other 95%) not so good.

[@THEGAMINGHELP101]

@@hermanstokbrood Tbh trucks are a big us thing anyway so it doesn't matter.

[@rich-tp2dx]

S tier? shit tier?

[@hermanstokbrood]

@@THEGAMINGHELP101 Well, Ford would disagree with you.

[@shathaan1763]

@@hermanstokbrood basically, americans tend to forget america is not the whole world, even marques started his into talking about the US, but in the end droped the "world" for no reason

[@visual1683]

I find it hilarious how Marques seemed so excited to tell us "you can also fit a human body inside it".

[@marsstarlink3235]

Thug life things

[@StfuSiriusly]

yeah thats the joke..

[@visual1683]

@@StfuSiriusly I think we all understood its a joke..Thats why were laughing about it.

[@colton7373]

That’s definitely one of the best looking brand new vehicles I’ve ever seen. I’m used to it right away

[@gregparks1785]

I’m not a truck guy but that thing looks amazing and has great features. Really impressed with it! And great video, as usual.

[@MTHEORYTECHNO]

Honestly - this is a great EV adoption piece for Ford/F150. People will resonate with your highlights and not get confused with the technical stuff. Nice job!

[@AndrewOhYes]

I want one. Never thought I'd say that about a truck

[@07_sev52]

Why would you ever want to drive such a monstrosity?

[@rabbitnigel]

Why did you stop doing videos like this one I think this was the greatest video quality according to me on the on this channel

[@beaureddington4039]

I was at a bar in Cleveland last fall, and when I randomly got into a convo with a really vanilla-seeming non-tech dude, I found out even tho he didn’t care much about pc parts, video games, or crypto, but preferred sports, camping & rock climbing, he had reserved an F-150 Lighting. This really is the most important car for the future of cars, bc it’s electrifying a whole segment of the collective fleet which would never have considered going EV otherwise.

[@pegmama8]

Out here in CA, it’s definitely the environmentally conscious that actually own non-Tesla electric cars, not tech bros!

[@Ty6260]

Crypto bros really will inject it into everything they think about

[@jasonkothmann80]

Definitely me, I'd love an F-150 that wasn't a gas hog.

[@courtenayblair2279]

What does the "doesn't care about pc parts..." have to do with anything? He ordered a truck not thermo paste. Don't get how that relates to how important this truck is

[@billw8476]

@@pegmama8 anyone that is truly "environmentally conscious" would not buy any EV after doing a minor amount of basic research....from "cradle to grave", they are worse for the environment overall.

[@christianramirez7885]

Lowkey kinda glad it’s Ford pushing trucks forward, like they really made the first assembly car and here we are 100 years later still innovating

[@deandriver3882]

FINALLY someone reviews a vehicle in exactly the way I want to see it. No wasting my time with comments about the style and the trim and all that, just gobs of good information delivered smoothly and succinctly. Thanks, and yeah, I even subscribed.

[@Pman5717]

I've had my lightning lariat for about a week and man i love this thing!! it was definitely worth the almost year long wait. As always great video man, keep up the good work.

[@elchappo1320]

U wana sell it?

[@Atticus711]

@@elchappo1320 What part of "man i love this thing!!" made you think they'd consider sellling it?

[@TheEnd-eg6wq]

Pull something with it? fake account

[@CrybKeeper]

Until you need to buy new batteries every three years. Meanwhile, your truck is draining the power grid, so we burn more coal and natural gas to keep everyones lights on. This is causing rolling black outs in California and other USA states!

[@jrremodelandrestore7918]

How far could you realistically drive in 24 hours including charge time?

[@snakerb]

Unfortunately, dealer mark-up is making this “affordable” truck unaffordable for many.

[@Ollv33]

Ford's also selling the lightning direct to consumer.

[@Armour783]

@@Ollv33 no they are not. They HAVE to go through dealers. You can order your truck through Ford, but the final sale and delivery HAS to be through a dealer, not Ford Corporate.

[@gus473]

@@Ollv33 In many states the law requires sales through a dealership. ಠಿ_ಠ

[@dbrowdy]

Hopefully that changes once production ramps up and they start having them sitting on the lots and costing dealers money. The real question is when they can get production to that point and whether they will sandbag production to artificially keep prices and demand high like the oil companies are doing.

[@JnrJeed1]

Hello everyone, I need help studying in the US 🙏🏼

[@kenson_kw]

The first 36 seconds of this video!!! (The intro)..wow! just wow 🔥 Your choice of words and music, at the same time, is unmatched. Top top stuff there.

[@finn7530]

what was the song ??

[@Donttalktomewhatever]

@@finn7530 I need to know as well. Someone please!

[@BenjiiiB1]

@@finn7530 if you find out let me know. I've been searching everywhere

[@finn7530]

@@BenjiiiB1 no such luck, i even asked reddit and got nothing. what i learned is that sometimes MKBHD gets music specifically for him, so the song itself might not even be released…

[@BenjiiiB1]

@@finn7530 that's a huge shame. That's a road trip tune if I ever heard one

[@tyrannostrike46]

Marques, PLEASE make a car channel, these reviews give me more relevant information than established car reviewing channels because you focus on the things that matter for day to day driving. Incredible.

[@Swiv2020]

Yes do it 👍🏻 !?!?!

[@goncalo33]

You should watch Alex On Autos and Marek Drives In English, then.

[@briandorn9045]

I'm still feeling weird about an electric F150, but now I actually appreciate what they've done. All the features make sense, and the ability to power your house is insane

[@CrybKeeper]

Meanwhile, your truck is draining the power grid, so we burn more coal and natural gas to keep everyones lights on. This is causing rolling black outs in California and other USA states! 😆

[@LaVaZ000]

What fuel does it use to power your house?

[@CrybKeeper]

A Generac Protector, full house generator. It runs on propane. also, a wood burning stove and fireplace.

[@jonokay1]

I honestly want to watch to the longer version of this review, this was so well done. I am keen on the tech capabilities

[@johnlewis8934]

Same I’d like to see more of the inside of the truck

[@stevenschmidt]

So many great things about this truck! Range is still an issue. Some gas-powered trucks have a 24 gallon tank (or bigger). That would be equivalent to a 250 kWh battery, and we're not remotely close to that yet.

[@georgejungle138]

300 miles of range is actually terrible

[@stevenschmidt]

@@georgejungle138 Yeah, especially if that's without pulling a trailer. Ideally future electric trucks have like a 350 kwh battery or maybe even 400 kwh battery which would allow over 600 miles of range without a trailer and maybe 300 miles of range with a trailer.

[@wtfisdat6382]

lessee. A standard gas truck pulling a trailer gets 8-10 mpg. 24 gallons equals a range of 192-240 miles. Oh the humanity! Jesus.

[@sergeantbigmac]

I personally think they should be making EV vehicles smaller not larger if they actually expect mass adoption any time soon. This will remain a niche market until they realize they need to win over consumers by maxing out efficiency with small commuters and not fail at copying already successful big vehicles like full size pickups.

[@shadownorthaven]

I own a 2016 F150 Sport Edition Lariat...really excited about the Lightning and you're spot on with the sense of familiarity consumers have. A tried and true platform to build off of was an extremely smart decision by Ford. Great informative video as always!✌️

[@jasonkothmann80]

Lariat is my favorite trim too, great choice.

[@renedemers3205]

As Master Being Called to wire these power stations for the Ford lighting. I have to always upgrade the electrical Panel to a 200 Amp panel (10,000 bucks). 60 Amps to charge one of these trucks for 14 hours is Trimends amount of electricity. 100 Amp service with electric dryers, ovens, and hot water heaters are not Code Compliant to put a 60 Amp charging station . So to be code complaint these being charged on 20 and 30 amp beakers when its a 100 Amp service. taking 3 to 5 days to charge. Buyer beware.

[@88COR88]

This has me very excited because it sets the bar so high for electric trucks. It is now the standard that all other trucks will be measured against and that is a huge win for consumers.

[@Brain_With_Limbs]

The question is will Ford make a F-550 ev??

[@NEDMD]

@Yippee Skippy Lmao yup. Unless you tow a diesel generator too.

[@PSYCHOV3N0M]

@Yippee Skippy Ouch. 😂

[@jojpero]

I love these types of reviews that focus on livabily features in a car. The way cars drive and accelerate and brake are important but since I spend most of my time in a car commuting, and not joyriding I would also like most of the review to focus on quality of life aspects and not engine sounds and cornering feel.

[@TazawaTanks]

Technically, the Ford F-150 Raptor (2021 Gen 3) is the first F-150 with independent rear suspension. 🙂 I’m actually going to be driving this truck (new F-150 Lightning) next week!

[@najeebzafar241]

How would the performance of a raptor compare to the lightning? Probably not apples to apples but I'm curious

[@alphalimayankee9]

The raptor still has a solid rear axle, they replaced the leaf springs with coil springs. However it is not IFS as the rear wheels are still dependent on the position of each other due to them being connected by an axle

[@JTAI2]

Guy test driving this truck came to our store about 3-4ish months ago, we were impressed when he gave us a tour, main thing I liked was the full spare they come with and the amount of outlets it has, the only things I was disappointed to learn about it was the 300mi range which is good, but some of my trips consist of 400ish mi while hauling, around 600-5000lb, at least it's cheaper to charge than gasoline, otherwise a ramp would've been cool instead of the stairs, ramps helped a ton more before we got a f-350 with a lift gate

[@SlapM3SillyTTV]

ya but were are you gonna charge if your on a work site or going to one ? not everyone lives in california

[@sundayadickson]

Thanks MKB for your objective review, so short, simple and straight to the point. I have always thought of the F-150 as a pacesetter, others come in to copy like the new Chevy EV truck, the front and rear lightbars, electrical outlets and frunk 😀. Your review again is on point 👍🏽

[@tanushreebiswas9432]

May I just say that the intro-scene looked absolutely brilliant, purely spectacular.

[@dxcim]

Never been into trucks or big cars, but the utility this provides makes me want one. I can literally plug my house into this, instead of the other way round ._.

[@josephbsearch]

You ARE the best Reviewer, Love the Truck.

[@baako0834]

So nice of Marques to review cars by these lesser known brands!

[@Ikem_U]

Wait Marques what about the Rivian

[@nk7123]

You think Ford is a lesser known brand? 🤦‍♂️ The f150 is the best selling vehicle in the entire fucking United States 😂

[@nk7123]

@Don't Read My Profile Photo ok

[@maxen3907]

Lesser known brands? It's Ford, the most famous car company on the planet.

[@DiaperSNiFFER]

Ford is not a lesser known brand 😂

[@TheTechieSab]

Legend has it that the truck is still charging.

[@wesselgeertsma7384]

All the time I’m blower away by the incredible video montage, and video quality!! Love the channel and the content!

[@lalosoria]

On July 2021, I made a Reservation for a Ford F-150 Lighting Back then the MSRP for the PRO version was 40k, on March 30 2023 I finally got the email from Ford to complete my reservation by choosing the version that I was interested on, just to find out that the PRO version is not even available, and it’s MSRP is now 60k, I almost threw up… I better go get a Tesla instead.

[@JeffBenjam]

Yeah, I'd trade my Model Y for this tbh. More practical for a homeowner who regularly does home projects/needs to haul stuff.

[@billymania11]

Let us know how much you end up paying.

[@Blaccsquare]

I’m cancelling my cybertruck and getting one of these.

[@majorchungus]

@@Blaccsquare Don't cancel, buy and resell. Cybertrucks will probably be worth more right from the factory than you paid for it because the demand. I currently have the Cyber truck and the EV Silverado on pre-order and will buy what is available first. I like the Lightning the best but the battery tech on the Cybertruck will probably be the most mature.

[@majorchungus]

I failed to pre-order the Lightning and I am kicking myself for not doing so.

[@mohamedh0786]

@@Blaccsquare I also got order for cybertruck, I have not cancelled, I think it will cancel its self, I should be getting My Larait in end of July

[@Grim_Druid]

The new Lightning has got me stoked. I think it could sway a lot of the average f-150 drivers that can make the range compensations from the fossil fuel versions. If they can avoid problems similar to the bronco's launch i think this will be one of the best electric vehicle launches.

[@andreirachko]

What was wrong with the Bronco?

[@Grim_Druid]

@@andreirachko they'd been having mechanical issues and had sealing issues with the soft tops. Not to mention the paint on the hardtops coming off.

[@5893MrWilson]

Have you looked at Ford's production targets for the lightning? You can hardly call this a production launch.

[@ADesignersLife]

I’m not a truck guy, but I find this F150 Lightning to be genuinely cool. Hoping it sells well and stands the test of time!

[@richarddangles8896]

The truck has no range. They said 250 to 300 mile range right? Maybe true if the truck is empty with one passenger. Try towing, and filling the truck up with family and gear and go on a road trip. Guarantee you will be charging every 90 miles. You cant beat gas or diesel trucks in range.

[@GregReavis]

Ford really did a great job with this first outing. Ford will already be updating and adding features by the time all the others hit the market. It was smart to take advantage of their market leadership and not remain stagnant. Even market leaders in EV's are gonna be playing catch up.

[@ardenthebibliophile]

What're your thoughts compared to the R1T? Also, I think one of Ford's most impactful moves (if they still do it) will be to do direct sales and cut out the sleazy dealerships

[@christianpowell6263]

I noticed he didn’t mention the R1T or the Silverado EV at the end of the video when talking about the Ram, Tundra, and Cybertruck needing to catch up. R1T is a different market so it makes sense that it wasn’t compared, but not sure about the Silverado

[@iwannasun]

Agree he totally missed that. Silverado has overall better specs

[@RohitKhendkar]

That post credit scene had me in splits 😂 Marques seems to be developing a weird fetish for fitting human bodies inside of the new age vehicles 😅

[@RealJudah144]

Once he said it can power your house for a couple of days I fell in love with the truck

[@roulam3001]

I like how they are experimenting with new stuff As a wise man once said: "If you don't change things up a bit you might end up in cruise control"

[@LOL2YOU]

They need to experiment with the price...90k is nuts

[@christianteam3470]

@@LOL2YOU no that's just the version that marc has, the base line is 39k to 44k, and with good credit it's about 750-900 dollars per month but it's worth it for it 😂

[@LOL2YOU]

@@christianteam3470 Shit ok haha. Maybe one day.

[@spoonlesscorey1628]

Lol u mean caught up to the rest of the market and then pretended they were unique. I’ll check back later when they figure out truck stuff requires more than 250 mi of range, and 5’ high bed rails make the back impossible to access from the side. Modern trucks are a joke, and evs make them even more pointless

[@justadude317]

7:08 "paint me like one of your french girls"

[@superhawk20002]

Excellent review. Ford has done well with this. Its marketing, execution, after sales service, parts availability, and local dealers who have been trained to repair them -> each segment seems to have come together, esp compared to other EV manufacturers. And while its price is still up there, its still acceptable for the value.

[@Dominion-1]

Shout out to the editor who selected the music tracks. *A M A Z I N G!*

[@CarlCrafts]

"You can also fit a human body in it" Spit out my tea laughing

[@ThisIsCheez]

I've never owned a Ford. I've never owned a truck. Unless an emergency happens and I have to buy a new car unexpectedly, this will 100% be my next vehicle.

[@Roch10Family]

Why?

[@crisp9929]

@@Mcali1984 ?

[@x_____________]

@@Mcali1984 bro what

[@Jst4vdeos]

@@Mcali1984 who asked?

[@Jst4vdeos]

@UC6p3aTghIJf6QXMzHKQqEKw by recommending a Chevy? 😂 family’s that ride in a Chevy die in a Chevy

[@frankcoffey]

That thing is the most genius move Ford has made since 1965. The most genius thing is that it looks just like an F150. The load in floor height and size of the frunk is also genius.

[@spoonlesscorey1628]

The most genius move is to make a truck that is practical. Its massive, it doesn’t need to be, and it still gets less range than Gas or hybrid trucks. The bed rails are so high you need to see a chiropractor every you try to access the bed without lowering the tailgate (this is a problem plaguing all modern trucks). And its too expensive for anyone who is using a truck to earn a living. Its just one big flex on wheels. All show, and no substance.

[@giogiosepicchannel5195]

@@spoonlesscorey1628 90k is the top trim. It isn't excessively more expensive than the regular F150 and it's considerably cheaper than the competition (EV trucks)

[@Leanzazzy]

Never seen an actual F150 Lightning (Ford is very rare where I live) but I have to say the truck looks amazing and it has so many useful features. The backup battery is especially useful and should be something that all EVs offer as an option (along with solar charging). 30kWh a day is extremely generous (I've lived with around 7 to 10 kWh for quite a while and it's more than enough to use everything along with a few hour's of AC usage).

[@flappyurf]

mah gawd, this is an AWESOME video Marques, props to you and the team!!! :)

[@inflatable2]

Good 1st step, but still some way to go for it being a real replacement for ICE F150's for most users I think.. Nobody really cares about it being quiet en "smooth", it's all about practicle usability.. Plus side is the extra space with frunk etc.. Down side still is the range and time it takes to charge, especially when hauling heavy loads and/or a trailer over longer distances.. We'll see how it works out in the coming years..

[@togume]

How often do you think people drive more than 250miles in one day? The beauty of these is that you start each day with a full tank of "gas" and in a pinch, you can get most of it filled in an adequate amount of time when on a roadtrip (assuming 70mi/hr, stopping every 4hrs?).

[@nunyabizness9885]

@@togume throw a boat or caravan on the back and the range is half. Wouldn't even get me to my campsite let alone home. EVs are really only practical as a city run about. Every school holidays a large number of people throw a caravan on the back and travel hours away from home. In this thing you would be stopping every hour to charge. I'll stick with an ICE 4x4

[@togume]

@@nunyabizness9885 thank you for replying! Insightful! Indeed - they need to improve to the point that they're competitive with those cases you mention. Until then, hopefully this is a step in the right direction that gets us there.

[@griffin8062]

Most people who buy an F150 use it to drive around town with. According to poll data, about 75% of truck buyers use their truck for towing once a year or less.

[@nunyabizness9885]

@@griffin8062 US usage is very different to other countries. Us Aussies actually use our 4x4s for what they were intended

[@sasstewart1222]

Its such a fantastic truck... i really hope they can get the economics to where it becomes in reach for the middle class and not just the wealthy privileged few. $90-100K is steep. Love to see it start at $35-40k with nice spec at $50-65k

[@thanosianthemadtitanic]

Isn't the base $40k?

[@michaelkelly7379]

High trim gas trucks aren't far off this price lol.

[@redbearddavis9758]

The base model is $40k

[@smokybob63]

I highly doubt you will see MSRP below $40K, its just not feasible.

[@mvpbuilds]

90? I'll buy a diesel that has more........ everything.

[@Wellspicedchaffinch]

"This truck can power your hou-" Texas: hold my beer.

[@XLRSAv]

I feel like F150s are so underrated. People never really talk about them that much, but I’ve driven around my neighborhood and seen 5 already.

[@dor1tomcswagger69]

Nah they are def overrated 😂 they have a huge fanbase Ford's been around for a very long time you watch truck reviews f150 is always there and always talked about

[@ianjohnson9313]

Underrated? Like the video said they're the best selling vehicle in America for like 30+ years running. Not sure you can call that underrated.

[@lecisko]

How many pickup owners really need a pickup hm?

[@InboundG]

Always have been a ford fan, glad to see that even after being ran for a while and being the first real electric pick up that there are no problems (that I have seen anyway) and it is still impressing us today. I own the v8 version of the 2016 platinum f150 and I absolutely love it. Just not too keen on the gas lmao. But having all those plugs, features, and that extra cargo space is kinda making me want to get on the pre order list for the lighting.

[@PSYCHOV3N0M]

Lightning. Not lighting.

[@karthikc6742]

Hope they start providing additional bed sizes, as this would be a perfect EV for fitting campers

[@migraineur]

I wouldn't want a moon buggy truck , I want something that looks and performs like this one . perfect .

[@vicm3187]

Great video. I like that Ford is staying true to the F150 design. I never understood why car manufacturers always go crazy on the designs for EVs.

[@xianshep]

Because then they could say, "See? Nobody WANTS them!" (Just like the big burger joints with their lousy first veggie burgers, etc.)

[@marcd6897]

@@xianshep Yes, exactly!!

[@samuelsantiago3229]

As a Ford owner I was super excited when Ford announced about the Lightening. However if you plan on towing a trailer for recreational activities the present model is not the way to go. The F150 Lightening towing a 6000 lbs trailer is only getting about 120 miles on a full charge. For local use, I give it a thumbs up but not for towing. I’m waiting to see if Ford comes out with a F250 model maybe in time for my retirement in 5 yrs. Great video!!!

[@UmmYeahOk]

It’s a shame that the wheels on trailers can’t be used as generators, and recharge the batteries in the truck. Maybe in the future?

[@lucasdwright]

@@UmmYeahOk then you'd be creating more resistance for the motor, and thereby becoming way less efficient. Look up conservation of energy.

[@aleg1422]

What we hear in Latam: "The iPhone fifty" :v

[@megapangolin1093]

Great video, Marques. But who on earth can afford $90K to take the kids to school? I am I going mad?!

[@Project_XXII]

I mean, used pick-ups from the early-mid 2000s are going for like $70k and north 🤷‍♀

[@Goon_Lagoon69420]

@@Project_XXIIwhat? I swear my parents brought a used one for 15k, well actually they discussed the price a little more, then purchased it for 11k instead

[@Project_XXII]

@@Goon_Lagoon69420 you missed the pandemic frenzy. Trucks, and bicycles were selling like toilet paper.

[@Goon_Lagoon69420]

@@Project_XXII but my parents brought a truck for a cheaper price! :(