Has The General Audience Lost Interest In Star Wars?

[@christophercramp17]

I'm a Star Wars fan, and I'm completely apathetic to new Star Wars offerings. I can't speak for general audiences, but the way The Acolyte bombed, seems like a lot of people are just checking out.

[@jimdaniels7531]

Mand s3, Ahsoka, Acolyte - three underwhelming shows in a row. No surprise audiences are checking out.

[@adriandenton6637]

@@jimdaniels7531 Obi-Wan as well. Jack Black and Lizzo was the end for me.

[@CORIOLANVS]

_apathy is death_

[@christovog]

Not to mention Rise of Skywalker. What would people BE excited about?

[@Thed538dhsk]

Is that a fair show to measure? The Acolyte wasn't CLASSIC star wars? It was experimental for Star Wars. It's like saying general audiences are checked out from marvel because Ms Marvel wasn't watched by a lot of people. But once more classic marvel films were released it'd was clear that general audiences aren't done with marvel

[@selendile030]

I recall someone saying that Luke had to be removed from TFA because his appearance drew too much focus from the new cast. That he dominated whatever scene they put him in. Yeah. That dominating screen presence and audience response? Yeah, that’s what SW was worth $4 billion. Idiots. One and all.

[@patriciaa65]

JJ Abrams said that. Why couldn't he have written a better send-off for the original characters to set up the new ones? Absolutely mind-boggling.

[@CantankerousDave]

Better question is, have the makers of Star Wars lost interest in the general audience?

[@Alex-kv4wg]

Wouaw, amazing question tbh

[@eliezerrodriguez5863]

No

[@adriandenton6637]

To be honest it's probably led by marketing telling them who would be the best target audience for those $$$. They just think SW would be a better fit for Disney Junior.

[@phillyskyguy9535]

They only have interest in target audience. Not how it should be

[@adriandenton6637]

@@phillyskyguy9535 exactly

[@jameslikesit]

The stupid thing is that if they want to appeal to kids, just make COOL stuff, not stuff specifically geared towards what they believe kids want. I was in high school when RotS came out, you know what me and my friends liked? Anakin, Obiwan, General Grievous and Yoda. They weren't "kiddy", they were just awesome characters doing cool things. That's all you need for kids attention lol.

[@jimdaniels7531]

No doubt. A New Hope was a huge hit despite some pretty adult themes: we see the charred corpses of Luke's aunt and uncle, we hear of galactic politics (senate getting dissolved), implied torture, an entire planet getting blown up, Obi Wan slicing a dude's arm off. And kids still loved it.

[@adriandenton6637]

To be honest it's probably led by marketing telling them who would be the best target audience for those $$$. They just think SW would be a better fit for Disney Junior.

[@adriandenton6637]

@@jimdaniels7531 That's what I don't agree when Lucas said SW is made for kids. It appealed to all ages.

[@ChaoticMartian]

They can't make cool things. The writers at star wars are now the losers that no one liked in highschool, the ones that would write twilight fan fiction. They can't write cool because they don't know what is cool.

[@Turtle3000]

Disney is super out of touch.

[@miragewizard]

My kids aged 18 and younger aren't going to watch this even if I have it on in the living room. But they will watch the trailer for the new Sonic movie.

[@jorgeabraham3414]

exactly kids do not care, ask them if they are interested in watch Skeleton Crew and comment back what happens. This year showed that Lucasfilm are totally CLUELESS about who their audience is, now they lost almost everyone.

[@Sonicbitter100]

Sonic 3 is gonna be amazing!!

[@pablocasas5906]

I asked my nephews, who are still in elementary school, if they like Star Wars and they told that they don't care about it, but they like other franchises like Transformers, Marvel and DC, Minecraft, Mario, Sonic and even Fast and Furious. They even have Disney+, but they never saw any of the Star Wars movies I have to mention that I live in South America and I think Star Wars isn't well known, but the thing is that other major blockbuster franchises like Marvel are pretty popular

[@dock9626]

Said this before, but it's worth a serious thought: I have four sons. Elementary, middle, high school and one just started college. When we talk pop culture, they have to be REMINDED that SW is even a thing. No, it's not they like or dislike it. ITS NOT EVEN ON THEIR RADAR as a significant thing in the world. It's irrelevant and forgotten. And that's a wide range of age groups. This is the biggest dropped ball in all of pop culture history.

[@outerjohn]

It can't be said enough: Kathleen Kennedy has utterly destroyed the biggest franchise of all time

[@mortemtyrannus8813]

@@outerjohn Star Wars was the Titanic, the unsinkable franchise. Kathleen Kennedy is an iceberg.

[@Lampoluke]

I am 26 and engage with SW in two ways: looking at channels that cover ship lore and watching people that make fun of modern SW shows. SW just doesn't have anything to say, they can just make a new bad show that is set between one of the trilogies and has characters from the old canon, however the show will also break old estabilished canon, thus becoming new canon, the Dysney canon, the one that doesn't make sense. I'm not paying 15 euros a month for that

[@remllof]

Star wars fan here. I was 11 when the special editions came out in theaters in 1997. At this point I am no longer angry with stat wars. This is the first star wars related video I have watched in a while. I have not heard of that series that is coming out. I will go back and watch the prequels and the OG trilogy once in a great while, but that is it.

[@Ihavethetouch]

Answer: General audience doesn't think about Star Wars

[@achaudhari101]

That’s not entirely true.

[@Ihavethetouch]

​@@achaudhari101 Close enough

[@tmnt2105]

I still like star wars anyway

[@hharrybboy]

They think of the old Star Wars films, not what's coming out today

[@tmnt2105]

@ I think differently than other fans.

[@McCrapweasel]

Can't speak for a general audience, but I clocked out after the Acolyte, infuriated and insulted. F Disney.

[@JONDUCK1]

To the general audience Star Wars is Luke, Leia, Chewbacca, C3-PO, R2-D2, Darth Vader, Storm Troopers, Yoda, Han, the Millennium Falcon. Make some novelty socks with Storm Troopers on, they will sell. Disney's failure with the sequel trilogy was in not creating anything new that was iconic and which caught the public imagination. Kylo Ren was close, but they kept diminishing him, making him weak and conflicted and unthreatening. What kid wants *that* as an action figure? If they could have created genuine chemistry between Rey, Fin and Poe, and given them a great storyline, those characters could have been the next Luke, Leia and Han. The makings of it were there. But the people involved...incredibly...bizarrely...obtusely...seemed hellbent on doing everything to keep that from happening. It still boggles my mind that Rey and Poe aren't properly introduced to each other until right at the end of the second movie...and both Abrams and Johnson kept inventing ways to keep the central trio apart from each other. It's like everyone involved forgot what the OT was/is...and also forgot the basics of storytelling.

[@JohnSheppard1]

You see it everywhere. There's an apathy towards Star Wars now, which isn't surprising after the dross of the sequel trilogy, Boba Fett, Obi-Wan, Ahsoka and The Acolyte. Only Rogue One and Andor garner any semblance of respect when you see or hear anybody talking about the franchise. Disney/Lucasfilm made the mistake of not catering to their core fanbase by making a desperate attempt to lure in a completely different demographic, and failing spectacularly because they hired edgelords, rank amateurs and activists to write their movies and TV shows. You'd think they would have learned by now... Nope.

[@outerjohn]

Disney can continue lying to themselves as long as the failures happen on Disney+. Star Wars hasn't suffered a box office bomb on the level of The Marvels yet... but it's coming

[@MCsCreations]

Well, general audiences don't even think about SW. The fans get hyped first, then they talk to normies... And then they get hyped. So, without a fanbase... Things get difficult.

[@socialaccount0000]

My family, who are very much the "general audience", checked out after Force Awakens. They thought it was boring and never even gave Episode 8 and 9 a watch until years later, which they didnt even finish because it happened to be on TV and they watched something else. Its not as if my family doesnt like star wars, my parents both grew up star wars fans, fans of the OT, but half my family didnt like the prequels. The other half that did, dropped out after TFA like I previously mentioned. Some *did* return to watch Mando Season 1 and 2, but then dropped out again upon watching Ashoka and/or The Acoylte.

[@EastlakeRasta7]

Yeah if they really want to understand the Ahsoka series they got to watch the Clone Wars animated series and then the sequel Rebel series.

[@vetarlittorf1807]

​@@EastlakeRasta7That's the bad part. You shouldn't have to do homework to understand a show. And if it requires homework, they shouldn't have made a show about Ahsoka in the first place.

[@EastlakeRasta7]

@@vetarlittorf1807 I'd hardly call it homework when youre really just enjoying actual good shows 🤡🧠 Like just the Clone Wars show alone you get to see various Jedi throughout the seasons and on some episodes of their padawans, especially the night sisters it literally expands the lore and gives a lot of context and answers various questions we had about the Clone Wars.

[@adriandenton6637]

@@EastlakeRasta7 He means all shows should be stand-alone if you are going to make an attempt to get casual viewers to watch it. A lot of original SW fans are in there 30s/40s/50s and aren't immediately attracted to an animated show. Not like all the shows are made specifically made for you.

[@EastlakeRasta7]

@@adriandenton6637 I enjoy the original trilogy as much as the next fan but some of us need to take our heads out of our fucking asses and stop acting like babies.

[@cheshirekat8273]

I think I can declare that I've officially moved on from Star Wars simply from the fact that none of the algorithms of my social media platforms give me Star Wars stuff, anymore. In fact, you're pretty much the last Star Wars related channels that pop-up on my recommendations.

[@Sam-VhosKheella-cj3yu]

I can tell you: here in Brazil people never had much interest for Star Wars, but there was still SOME interest. Now after what Disney did with the franchise I see that most people here have almost completely lost interest in it. Nobody talks about it anymore.

[@pablocasas5906]

I think Star Wars as a whole is not very popular in Latin America, I think the recent movies performed well in México, and many people saw The Force Awakens, but I think it was more due to the novelty and because Disney gave it a huge marketing push Now, most people are aware of Star Wars, but I don't think they've watched many of the movies, I grew up in the late '90s and early 2000s and my first introduction to Star Wars was due to the Prequels and the Clone Wars miniseries in Cartoon Network back in 2005 I think the problem is that Star Wars is a very U.S. centric brand, I still remember that Disney tried to push Star Wars to be a success in international markets like China, but apart from Ep. VII every other SW movie bombed in China. Japan used to be a one of Star Wars most popular markets, but these days Hollywood movies don't perform as well as they used to, save for exceptions like Top Gun: Maverick and The Super Mario Bros. Movie (and even then, Mario is a Japanese property)

[@AvelierPlays]

@@pablocasas5906that aint true, SW was popular here in Costa Rica and Panama. But over the years it has lost a lot of interest and following, people have a very similar sentiment as the rest of the world. People just don’t care about it anymore.

[@Sam-VhosKheella-cj3yu]

Short answer: Yes

[@vilwyn273]

Long answer: yeeeeeeeeeeeeeeees

[@Sam-VhosKheella-cj3yu]

@@vilwyn273 Right?

[@carlosspicey-weiner4495]

They went out of their way to capture the young female audience. My two young son's couldn't be any less interested.

[@derpherp7432]

"Turning Star Wars into a girl brand will prove to be one of the costliest decisions in entertainment history." I read that quote from chris gore a year ago and it has stuck with me since. It really is just the hubris of Disney taking the male demographic for granted.

[@outerjohn]

@@derpherp7432 another from chris gore: they took a boys brand that girls liked and turned it into a girls brand that nobody likes

[@JoRoq1]

Whether royalties are paid for the use of an author's original characters (such as Thrawn) depends on how the original contracts were written, and whether the use of the character in another medium (such as a D+ series) is significant enough to warrant a "character created by" credit under the various guild rules. Courts have recently made some key decisions favoring recognition of an author's original creations, even if such work was developed under contract or license (many of the cases were aimed at DC and Marvel Comics). There have been significant shifts in how the standard publishing contracts are written since the late 1990s due to the success of the Harry Potter franchise where Rowling was allowed to retain all ownership rights, similar to how George Lucas retaining all ownership to Star Wars triggered a significant change in movie studio contracts. Simply speaking, Disney hates paying royalties. That's what the Alan Dean Foster (and others) lawsuit was about. Disney attempted to claim that they were not responsible for the royalties as those contracts remained with George Lucas rather than transferring with the ownership of Lucasfilm. The court slapped that argument down hard, declaring that if Disney took ownership of the publishing rights in the Lucasfilm sale then they also took ownership of the author contracts and the royalty obligations. Thus Disney will not use any material that would obligate them to pay royalties unless they expect to get significantly more profit out of the project than they would be obligated to pay in royalties. Thrawn may be a unique case when it comes to Legends-created characters, as Zahn has written 6 novels featuring Thrawn for the Disney canon. The contracts for those novels may have included specific language to allow use of Thrawn and other characters from those new novels in other media (such as Rebels and Ahsoka) without royalties. Legends characters such as Mara Jade, Corran Horn, and others who have not yet appeared in Disney canon productions would still be under the jurisdiction and obligations of the 1990s and early 2000s publishing contracts.

[@darthgoku1580]

With the Disney Thrawn books, they may have worked out some sort of special new contract with Zahn specifically to allow them to use Thrawn in new stuff while he gets to make more Thrawn stories under Disney.

[@Lilac-and-Gooseberries]

Hey Thor, what’s your view of Denis Villeneuve (Dune director) saying Return of the Jedi derailed Star Wars for him? Since it’s your favourite of the films I’d love to hear your pros against his cons.

[@arnavnigam9259]

@@Lilac-and-Gooseberries I disagree with denis

[@violator7964]

His points are fair enough but the article just skims over it and I would be interested to hear why he thought that ROTJ ‘crystallised ’ the mythology. I think I know what he means which is that after three films Lucas was bringing together a more concrete lore for the world he was developing and so it became more limited in what you could imagine for that world when you don’t know much about it. I think that’s unavoidable though with any franchise - eventually, a lore will start to develop and that will influence where you can take the rest of the story. It does raise an interesting thing that most people who weren’t able to see the OT on its original release will never be able to appreciate - they were released at a time when we didn’t have all the built in lore and world building and even the cultural influence we have now so it was very different experience. If you want ESB back now, you come into it with all this stuff you already know and that affects how you experience the story. We never had that and I guess Denis is reminding me of that.

[@Thed538dhsk]

​@@violator7964i disagree. DC, Harry Potter, The Hobbit films, and even Marvel all have extensive lore but NONE of them as are dogmatic as star wars. Much like the Jedi in the prequel films, star wars has been crushed by its own dogma. It's too in baseball, to insular. If you aren't already a fan, and even if you are a fan, star wars is so crushed by its own lore that people get pushed away.

[@TJ_ax]

Denis is right. Return of the Jedi was the first Star Wars to favor corporate decisions and merchandise instead of innovating

[@Ashworth6]

@@violator7964 Good point. That reminds me of the era between New Hope and Empire where we had those wonderfully imaginative and inventive Marvel Star Wars comics. Those were Star Wars for me as a child for at least 6 months before I was actually able to see my first Star Wars movie (ESB in my case). Lucasfilm gave a surprising amount of creative freedom to the writers of those comics, the main restrictions being that no New Hope character could die and Luke and Leia could not have a full-blown romance. Nowadays Lucasfilm micro-manage every Star Wars project and I doubt we'll ever again see that kind of imagination seen in those early days of Star Wars.

[@Ghost7264]

Star Wars has the same problem as the MCU (and perhaps most things under Disney's ownership) The quality of the content (largely the story) has been consistently not to the expectation or standards the audience has enjoyed in the past. When the MCU was in their first 3 phases, it was always exciting to see the new one, even if I didn't know the characters. I didn't know Guardians of the Galaxy, Dr Strange, or Ant Man before the movies, but I still saw them and loved them because care was put into them. I haven't watched the last several movies or shows from the MCU because I don't enjoy what they are doing anymore. This goes doubly for Star Wars for me. I dont care about politics, representation, gender, or anything else. I just care about a good story. If the story isn't there, then neither am I.

[@seancrowley3142]

💯Well said. I could agree more and this is coming from a person of color. I don’t really care about inclusivity. When I watch tv, I want a good story. If blacks or whoever are part of the cast, that’s cool but the story must come first.

[@kingbooomer9231]

the sad part is people who defend these practices (specifically about the script or the story being told or the lack thereof) feels the message is more important than the story itself. Like you can have the message in the story, but the story has to be there FIRST and FOREMOST. The general audience should be able to watch the show and should NOT think "what was the point" or "that didn't make sense to me" or "great more messaging". If the immediate reaction moviemakers are wanting is "whoa I really like this social message from this movie" then they're not making movies, they're making an advertisement

[@djmikio]

Thats true but the kids in my life still ask for SpiderMan toys for Christmas, and Marvel costumes for Halloween, but not a peep about an x wing or a lightsaber. Marvel might recover but I think Star Wars is toast.

[@christovog]

It's definitely anything Disney has owned for more than a few years.

[@pablocasas5906]

@@djmikio not to mention that it was recentyl confirmed that Spider-Man for PS4 generated 3.8 billion dollars in revenue, also, Deadpool & Wolverine managed to gross over 1.3 billion dollars and X-Men '97 was well received by audiences and critics. Despite some major misteps, I think the Marvel brand still has a lot of potential, especially now that Disney/Marvel can use the X-Men and Fantastic Four characters

[@waxwars9183]

Skeleton crew will bomb. Kids hate shows about kids. Only dumb parents think it’s a good idea. Kids want to see shows about young adults like….like luke skywalker duh. Why? Because kids hate being kids. They want to fantasize about when they grow up. Also anyone 30+ years old also likes shows with young adults because they want to fantasize about the glory days or what could have been. For 100 years the main female leads were 16-22 years old and male leads slightly older but definitely under 40. It’s pretty simple.

[@OneoftheCaesars]

I'm literally rereading Heir to the Empire. I'm on a journey through the EU again. I will always love Star Wars. I even got my girl to watch ep1 the other day and she liked it. Disney just doesn't have the magic. It's only job is to make money.

[@Lennis01]

And yet they keep losing money.

[@ephgm]

I'm reading that too

[@vivapacifica4002]

It's interesting watching this video right after finishing Arcane. Now that is a show. That is worldbuilding. That is how you write convincing characters with real motivations. Star Wars doesn't have that magic anymore, but maybe it's not so bad to find it in something new.

[@hawkingjim]

I just don’t think Disney sees Star Wars as a big deal anymore. It’s sad, but everything Disney does shows they don’t really care. We’re almost at the point where it’s just park IP, like the Muppets…

[@starlorespodcast]

Probably. But it could always have a renaissance if it just had a couple of creators who cared about it.

[@stevereynolds5684]

Not under current management.

[@thepeacefulway8148]

​@@stevereynolds5684you aint wrong.

[@starlorespodcast]

@stevereynolds5684 yep. It's hard to see how the current heads could make anything very exceptional.

[@jimdaniels7531]

The same management gave us the excellent Andor series. If season 2 is a hit while other stuff bombs, they could be convinced to embrace that approach once again.

[@steve93pa]

@@jimdaniels7531 the biggest reason behind Andor being good was is that it isn't a KKK passion project. Her lack of interference definitely helped with the creative process behind it.

[@caseyjp1]

The audience is/has checked out because the meal is slimey. You come out with an old republic Revan trilogy with good writers and experienced directors, I'd bet it would be a thing again. But the trick is the story. "Disney Star Wars"(tm) doesn't know how to tell a good story.

[@kimmarshall3866]

This is the perspective From a star wars fan that started in the drive-in in 1977As a kid. There was a time when I wanted every star wars figure Even the ones I didn't know the names to the background characters and all the crazy aliens I wanted all those figures to play with. The problem with star wars now is no 1 even cares about the main characters.

[@jamiepeterson1981]

Star Wars as a franchise is a burnt out husk. Even my Star Wars fan friends, people I've talked Star Wars with since the time of the Prequels, don't bother mentioning it any more.

[@chasehedges6775]

A broken ship sailing slowly into the empty sunset. How depressing.

[@Andor1980]

I’m not feelin’ it with The Skeleton Crew. As Star Wars Meg said in a previous video, there is no buzz to this. It feels too Earthy. Star Wars with suburban children. There’s no escapism. Imagine making Middle Earth look like Astoria, Oregon? That’s a reference to The Goonies. The Skeleton Crew is The Goonies / Super 8 / Stranger Things in space. Last week, I decided to watch The Book of Boba Fett again. Man, it’s rough. The first two episodes weren’t so bad. It’s Episode 3 and 4 when it starts falling apart especially when they introduced that annoying biker crew. I do hope Ming-Na Wen gets more to do in that Mando & Grogu movie. Ming-Na is over 60 and she still got moves. Loved her since The Joy Luck Club and not as Chun-Li or Mulan. I believe forcing myself to rewatch The Book of Boba Fett, Obi-Wan Kenobi, Ahsoka, and The Acolyte might make me reconsider and push myself to watch The Skeleton Crew. We can’t expect every Star Wars project to be like Andor or as great as The Empire Strikes Back. But I do feel Star Wars no longer excites people like it used to. It’s in Star Wars name only. We shall see if The Skeleton Crew is decent tonight but I have doubts it’s better than The Book of Boba Fett and Obi-Wan Kenobi which I found extremely mediocre. Boba Fett is a fan favorite from the Original Trilogy. Obi-Wan is a favorite from the Original and Prequel Trilogy. And Disney found a way to screw these beloved characters up! Both series with bad writing all around. Only Gilroy’s work is considered good from the Star Wars Disney era and the first two seasons of The Mandalorian. Everything else can be put in the trash. Andor S2 can’t come soon enough. Among the last 3 years, I’ve enjoyed Stranger Things S4, Andor S1, House of the Dragon S1, Loki S1 & S2, and The Penguin. The Boys S4 was not very good. Cobra Kai S6 has been mostly a waste of time. HOT D S2 was a hot mess at the end. Monarch: Legacy of Monsters was mediocre at best. Very few shows are considered good these last few years or so. I doubt The Skeleton Crew reaches that level of goodness that Loki, Andor S1, Shōgun, and The Penguin brought. Since 2020 - 1. Loki 2. Andor 3. House of the Dragon (mostly for S1) 4. The Boys 5. The Mandalorian 6. Heels 7. The Penguin 8. Cobra Kai 9. Stranger Things 10. Wednesday The Skeleton Crew looks to belong in the scrap heap next to The Acolyte and The Rings of Power. But maybe it can prove us wrong like Andor and The Penguin did for me.

[@TJ_ax]

Yeah - they’ve all moved on to other things. Disney fumbled the property too many times and now all that’s left is apathy. Only chance for Star Wars to generate hype like before is if Apple buys Disney - but that ain’t happening any time soon.

[@solidus0079]

Yeah I used to get a lot of questions too, haven’t since Andor Season 1

[@christian623]

Star Wars is cooked my guy

[@EternityKingdomsHeadHoncho]

Just make a trilogy about Stormtroopers dealing with the fallout of the Empire’s defeat in ROTJ. Gives you marketable armored characters, keeps it centered on recognizable franchise iconography, guarantees high stakes since no one is Force sensitive, and doesn’t give bad writers who don’t understand how the Force works a chance to further sully the Jedi and Sith from a conceptual level.

[@slayerdwarfify]

I know. It's also a wide open slate pretty much. We've had nothing but the shitty sequels really detailing anything after RotJ but the only stories they want to tell are in the same rather cramped time period between the originals and the prequels

[@outerjohn]

I once considered Star Wars my primary hobby. But I think the franchise could eventually diminish to the same cultural relevance of Lost in Space or Battlestar Galactica. And that will be 100% the result of decisions made by Bob Iger and especially Kathleen Kennedy

[@theroyalmediator2658]

I was listening to another YTer make the same point in an old show from early this year. It's not UNTHINKABLE that SW just becomes irrelevant. Properties like The Shadow or the ones you mentioned were big in their heyday and have fallen into relative obscurity too.

[@outerjohn]

@@theroyalmediator2658The Shadow is a good callout. John Carter of Mars and Flash Gordon spring to mind as well... no franchise lives forever-- especially if it's aggressively mismanaged!

[@LornaYShaw]

Answer: yep pretty much. Only waiting for Andor S2 and then I’m done.

[@smalldarkworlds4631]

The only way id be interested in star wars ever again, is if Disney sold the IP.

[@donkeysaurusrex7881]

My hope is Skeleton Crew will be decent, but I don’t have that much hope. It doesn’t seem to feature established characters which in the past has been a strong indicator that whoever (KK, Filoni) is ruining Disney SW stuff won’t be interested enough to meddle and ruin it. On the flip side all the kid characters could drag it down on their own, and that trailer with SW suburbs didn’t look too great.

[@artiemedley9369]

The dynamic is different, and the sci-fi genre is watered down. In '77, the awe and wonder was rewarded with excellent effects and fairly decent story and characters. We didn't have a lot of options back then. Today, other movies aren't as complex, and with the adults (now) souring on the brand, they aren't nudging their children in the Star Wars direction. Not only that, today, there are fewer parents at home because everyone is working or, unfortunately, there are far more single-parent homes. Society has taken a hit, but Disney AND Lucasfilm have not embraced the societal norms, either. You pretty much hit the nail on the head.

[@Buckeyesteve10]

In terms of the reason Disney chose not to utilize Legends material for future progress, I imagine the simplest explanation is likely the correct one. Disney didn't buy Lucasfilms because everyone at Disney was a huge Star Wars fan deeply familiar with the canon. They bought it because it was an incredibly valuable IP. I imagine KK simply decided it would be easier to have writers come up with their own stories rather than have them read a bunch of Legends material. This was clearly the wrong decision, but I'm confident that's what explains it.

[@butcherpete2286]

Disney has completely dropped the ball with star wars. And I don't just mean for the hardcore, decades long fans that eat sleep and breath star wars such as myself. I mean from the basic concept of business they have lost the flippin plot. The Star wars universe and fandom survived the backlash of the prequels release and all the (unwarranted and completely undeserved) hate that they spawned online. The IP can survive a bad trilogy, and a few misses on the TV screen. But they didn't do ANYTHING to make sure that people see a character and can't NOT have that character as a toy, and all the cool gadgets and gear they have in the movies. They didn't capitalize on merchandising. They didn't market and make film and TV that would appeal to kids in the 8-15 age range, who would always be begging for the toys and movies. They didn't market their Disney+ shows to keep the fandom alive while having a slow release of movies in theaters. They completely and utterly screwed the pooch on the fundamental basics of running a media business.

[@theroyalmediator2658]

I think their REAL problem is poor writing/characters and not caring about the SW universe's lore and history. Toy companies have been less willing to license and make SW toys because TLJ toys didn't sell well (remember how divisive it was?). Retail stores struggled to sell the toys (plenty people talk/have talked about the toys rotting at Ollie's), so they didn't want more. TRoS BARELY had a toy release. Since then the toy market has decreased more and more. The BIGGEST hit was Baby Yoda/Grogu, but people got tires of the same merch they already had. And because Grogu left Luke and went back to Mando, Grogu (and Disney Lucasfilm) lost his opportunity for character growth and to stop being mostly helpless/useless. Plus, Mando S3 was pretty lackluster. Poor writing since has just continued to bleed viewership and interest.

[@butcherpete2286]

@theroyalmediator2658 nah cause kids do NOT care about good story telling. Hence the existence of Mika and Blippi and Ms Rachel toys (yes. These kids KZbinrs have TOY lines) kids couldn't care less as long as they are enamored with the product they will want the toys. And parents will abide that as much as feasible. Look how many 25-50 something's LOATHED the prequels. Hated them. HATED them with a vitriol so strong it spawned almost a decades worth of KZbin and social media posts and at least 2 feature length films about how George Lucas "r@p3d their childhood". And the IP was still worth 4 BILLION dollars to Disney. Bad writing? Yeah it sucks. Agreed. But the kids don't care about that. They want cool characters to buy cool action figures of to play with.

[@theroyalmediator2658]

@butcherpete2286 And part of things being "cool" is storytelling. Kids ABSOLUTELY care about good storytelling. They normally can't parse it out as well as adults or someone who STUDIES storytelling, but they ABSOLUTELY care. I cared as a kid, and so did the kids around me. Is it POSSIBLE for sonething to sell merchandise WITHOUT good storytelling? Sure. But USUALLY, to sell merchandise for a character in a STORY, the kids have to like the character or find the character INTERESTING enough to want the toy (storytelling). Also, the prequels WERE flawed. They weren't perfect. I, as a kid when the prequels came out (the target audience), liked the prequels, but I preferred the OT. I was never sold on Anakin and didn't LOVE Anakin and Obi-Wan's dynamic (again, storytelling). However, there were OTHER things I found to enjoy. I liked Qui-Gon and Obi-Wan's dynamic and characters (characterization is also part of storytelling), and Obi-Wan carried me through the prequels. Plus, the overall scenarios were interesting (the start of the Clone Wars, the breakdown of the Jedi Order, plus the music and settings/action).

[@butcherpete2286]

@theroyalmediator2658 I'm not saying that you're wrong. I'm saying that the net audience doesn't need good storytelling to buy into something. Look at the MCU f a prime example. I literally watched my son become a Spiderman fan because Spidey and his friends (which is not even kind of good storytelling it's trash.) Is a fun flashy show for kids to watch. No 8 year old is watching star wars for the drama and the character dynamics and fun characterizations. Look I'm not saying that good story telling isn't important, it is. I'm saying that star wars is a franchise built on its toy appeal. There's a reason the clones changed armor design between movies and its got absolutely nothing to do with any of the retroactive in universe reasons given. It's to sell more toys. The IP is built on merchandise. It's built on people buying shirts, action figures, posters blankets wrapping paper bed sheets models and anything and everything. The storytelling doesn't need to be good for that to happen. In your own given example of Grogu thats the case. In Boba Fett from the OT thats the case. In the obscure jedi that ALL had action figures and Legos made of them, that's the case. Aayla secura is on screen for like 5 minutes total in the films, and yet they made action figures and starfighters for her. People bought them. If the movies aren't doing well but the toys are....... the IP of Star Wars is.

[@theroyalmediator2658]

@butcherpete2286 I get what you're saying, but I do still disagree. People's interest and feeling something's cool are TIED to good storytelling. I've never seen Spidey and His Amazing Friends. It sounds like Spider-Man and His Amazing Friends (the older show that I'm sure they adapted the name from). I'll be honest. I don't feel like completing this research by watching the show (maybe I will eventually). But if the two shows share any more similarity, my guess is that the Spidey show has really SIMPLE stories (no Shakespeare, but campier, silly stories that give you some IDEA of who these characters are or are shown to be). I mean, the idea is USUALLY to get kids to be fans of something and then to STAY fans as they get older and consume more material (and thus spend more money, as you alluded to with merch). Also, with obscure SW characters, even THEY have backstories. There are books and comics that describe those characters and what they were doing in the backgrounds of different scenes. I've listened to diehard SW fans (bigger fans than me) DESCRIBE how there's a backstory for EVERY character that you see in Mos Eisley's Cantina, for example, or Jabba's palace. THAT'S the kind of thing that gets people invested in a UNIVERSE, to make it feel REAL and LIVED IN. Yes, the ship designs and armor designs were changed (in part) to sell toys, but they ALSO help the universe FEEL REAL (storytelling). That means that all those vehicles and weapon types and clone armor designs and weapons manufacturers have a place (and story) in the SW universe. Nerds and fanboys (and girls) LIVE on that sort of thing and eat it for breakfast, lunch, and dinner. So yes, making toys of those things ON TOP of that PRINTS MONEY. But you have to have the storytelling and world-building FIRST (and world-building is an ASPECT of storytelling). George Lucas EXCELLED at world-building, which is why even though the prequels didn't execute the grander story AS WELL AS the OT, they had world-building in SPADES (plus, the grander story, while executed poorly, was still interesting, as I mentioned before). And thus they sold PLENTY of toys. The sequels and Disney SW, in general, are bad at executing stories AND world-building. As a result, fans don't care about the individual characters, and they care less and less about DISNEY'S SW universe. Hence, lowered toy and merch sales (AND less interest in SW as a whole).

[@jforden78]

I'm interested in Skeleton Crew, I like movies like Goonies and shows like Stranger Things, so it could be interesting. Although I'm fully prepared for it to be awful too. Looking for a pleasant surprise though.

[@dougstephens1979]

If the children characters in Skeleton Crew are well-written like the kids are in stranger things, it could be good. And if Jude Law as the adult guide is a good character, us older fans will be on board.

[@jayt9608]

I disagree that there are many hardcore fans left. I was one, and to an extent still am. However, I checked out at Last Jedi, though I nearly did so after Disney abolished the EU. Most of those I considered hardcore also began checking out during this time, and the exit worsened after both Solo and Rise of Skywalker. By then, the fans that were left were those that I would call desperate fans, being those fans that desperately hope that Disney will present a good product, and accept the paltry scraps from the refuse pile. Disney is slowly causing even these fans with glimmers of hope from moment to moment with nothing actually fulfilling the promises they make. This leaves the take-it-or-leave-it fans, and they will be the ones to turn off the lights at LucasFilm.

[@kevinthecleric]

I am still an Star Wars fan, but if I am feeling the itch. I watch the last 20min of Phantom Menace and the rest of the series until the end of Episode 6. Then, I will turn on seasons 1 and 2 of The Mandalorian, followed by Andor. Anything else doesn't matter to me

[@outerjohn]

This is the way

[@bradleyrenfroe2776]

I hate to say this but in two or maybe three decades. Star Wars will sadly be on its way to Join Buck Rogers and Flash Gordon on the shelf of obscurity.

[@outerjohn]

Even sooner than that I wager

[@Ghostviking69]

Just too damage over the last 5 years from Lucasfilm. They chased after an audience that generally doesn't exist or not enough of and insulted the older fanbase that would have brought their own kids in and show them StarWars but now that's over and it's never coming back.What's so frustrating is that all of this comes down to the hubris of one woman. who thought she could do anything she wanted without any consequence to a beloved franchise and now the damage is done.

[@ChaoticMartian]

If the acolyte didn't, and that had some hype behind it initially, I haven't seen a single person on even the most positive sub reddit say they are excited or are looking forward too it.

[@MrGadfly772]

I would expect the general audience has left a long time ago as Star Wars is no longer a quality product. Why would anyone care?

[@ssjllamamusic]

Ive almost completely checked out with anything new Star Wars from Disney… I don’t plan on watching skeleton crew unless reviews come out and it’s amazing.

[@theroyalmediator2658]

The last part of your statement caught my eye and reminded me of my current stance. You only plan to watch Skeleton Crew if reviews come out and "it's amazing." Not even just "good." I know, personally, I'm tired of mid SW that doesn't respect George's lore or characters. I'M now looking for some level of sustained excellence. I want to hear that a FEW projects are great in a row (or at least a few BIG projects). I'm not going to keep throwing money at mid SW if Disney Lucasfilm THEMSELVES don't care about the product/universe.

[@ssjllamamusic]

@@theroyalmediator2658 lately, SW under Disney has been either just okay or plain bad. i work 40+ hours a week and im not gonna spend an hour or so after work watching a SW show I don't really care about or like. I'm a lifetime fan who used to consume anything with the SW name on it. But Disney has killed that part of me. I mean we'll always have the old stuff. OT, PT, the expanded universe, and even the old lucasarts games. Minus a few exceptions, I just don't care about the new stuff anymore.

[@willfanofmanyii3751]

This era of Star Wars is only going to be remembered for how jaded, bitter, and wannabe-edgy everything was.

[@fffx2]

Zero young adults like Star Wars, none.

[@Moneynis]

Man it's been awhile since I've watched your videos and I have to say yes. Unfortunately I used to be a Star Wars fan and after the many misfires from Disney's Mando show and Bobafett, I moved to Transformers. It's pretty consistence with different continuities and lore. Recently I've collected the movie figures and love them, they're very cool.

[@Habu12]

Hey Thor, I know you're getting tired of my one work masters. Part of the time, I'm just in the go and don't have time to type much. I don't have access to my phone for much of my workday. Also, sometimes, I just don't have anything else to add, and the one word is just it. But I'm not just trying to make excuses. I should substantiate my answers. So here goes.. Like you stated, I'm usually the one to add the Stargate news to my family sitting get togethers, and yesterday suing our late Thanksgiving dinner, I also got zero questions. Not a one. Not from my sister, brother in-law, mom, niece or nephews. They've all moved on. And this is absolutely what I get At work. As I'm also known as the go-to for the SW news. I've gotten nothing for months. So in my sphere, it's just no longer in the consciousness. They don't get the latest news, nor do they get excited. It's a common malaise for Hollywood, the audience isn't going to respond unless they're confident they'll get a return. I.e. they'll be entertained. As for Lucasfilm, there is NOTHING they can do quick enough to save it. Nothing. Mandalorian and Grogu will be the last gasp. It'll sit idle for a few years, and be sold off to someone that hopefully, mercifully, decanonizes Disney Star Wars. All of it.

[@AceParty]

Honestly, Skeleton might look good as a series, but every bit they showed doesn't feel Star Wars at all. The magic of the universe is going away as of late.

[@hharrybboy]

It feels very fake

[@supdevan6413]

As long as SW is no longer on the Big Screen it will always been an afterthought in the minds of the general audience. I can think of many trilogies for SW that will get general audiences excited. I can't think of a SW TV series that will get people outside of the SW fanbase excited.

[@slayerdwarfify]

That's where I'm at. I know a fair bit more than the "general audience" I'd say and dabbled in the extended universe but, to me, Star Wars is first and foremost a big screen movie theater franchise. TV shows are great and all, I'm not opposed to expanding the universe but nothing replaces that feeling of actually going to the movies for a big budget blockbuster movie

[@michaellane5381]

Hey Thor, @8:50 what i think people mean when they tell you "license/Royalties" is not actually about GEORGE at all, it is about the authors themselves, George had so many A-list authors i am certain many of his contracts included either minor character royalties for future use(he didn't care because he wouldn't use them in new movies) or other independent levels of ownership much as his own merch contract with Fox bought him the series. Disney wants to avoid headaches like finding a Tolkein in a family whose author died that can flumox them and want full merch control for themselves... They were good at selling merch before they tanked SW.

[@Toshiro93]

Hey, Thor: if you ever read this message, I would like to ask you what you would think of a trilogy designed for the cinema about conflicts between Jedi and Sith set in the Old Republic (to be clear, those shown in the animated trailers of Kotor published around 2010-2012). How might it develop, narratively? Could there be room for a relationship between a Jedi and a Sith? How could the jedi order of that era be shown? Speaking about the theme of this video, I have now reached, not just apathy, but a lack of interest in Disney products, especially television series. I wish The skeleton crew the best, despite some personal doubts, but I think I'm not the target audience. Congratulations on your work here on the tube, always very calm and polite.

[@jdstudios1912]

Disney star wars lost the general audience years ago. Most left during or after the sequels. The rest left during the rise of Disney plus. The general consensus I've seen is casual viewers don't even have star wars on their radar.

[@Original_Edition]

My young nephew watched star wars for the first time last week, he watched 3-6, loved them, 1-3, liked them, then he watched 7 and 8 and he only got about 30 mins into Last Jedi before he got bored, he just started watching something else and didnt even ask anyone how the story ends LOL

[@chrismathis5601]

My father is most likely the biggest Star Wars fan in my family. I’m likely second, but my brother in law is the newer version of die hard fan. His favorite movie is Solo which I’ve tried more than I usually be willing to find some similarities there because I respect his opinion. I’m probably around the place as your sister. I read an article a while back that made me think the acolyte was a sequel to Asoka. Not sure how that happened, but I only watched Asoka because thrawn was involved and I hated the way he was treated. That being said, I didn’t watch the acolyte for a while and then I heard its second season was canceled which made me look into it more. How did they cancel the second season when this was the second season? I feel awfully stupid now, but I watched it over the holiday and I’m bewildered by what it was. I wanted to like it until about the third episode, but even then I was making up storylines that could tie it all back together and by ep 6 I was upset that there were two more to go. The last two episodes just continued to compile the problems and I wanted to just sleep for about 48 hours straight in hopes of regaining my sanity.

[@TheMatt6837]

The general audience isn't following the franchise anymore. My nieces were interested in the animation but didn't have interest in the follow up live action. They saw the flaws in Ashoka and demanded explanation for how wrong it was. Beyond their waning interest I can't find anyone irl with any interest. In the words of fake Leia 'hope' is all I have left for the franchise but that is fading fast too.

[@Seraphimvgames]

Im in the 501st. Arguably one of the more hardcore sects of the Star Wars Fanbase and a bunch of my garrison members and I have talked about how burnt out with star wars we are. Like trooping has become its own thing that isn’t necessarily related to Star Wars but rather a place to hang out with friends and bring a positive experience to the community. But the majority of the people I’ve talked to have moved on to shows like Arcane.

[@Lennis01]

"The opposite of love isn't hate. It's indifference."

[@DanielBlack888]

The only time women in my family watch Star Wars is when I tell them about it/watch it with them. I showed my sister the OG and the Prequels, I brought the whole family to ep 7 and 8. And i never went to watch 9 so neither did they. They watched Rogue One cause i said it was good, I re watched Andor and Mando 1,2 with them. They liked them and thought it was good stories. But they never cared to watch any of that on their own. Andor 2 is next on the list and most likely the only thing.

[@scarybarry1323]

Caring about Star Wars is but a faint and naive memory.

[@marcomarterer7232]

You know who got kids excited in Starwars since 1983? Their parents. My son has been exited in the past for all: LotR, Masters of the Universe, Marvel, Starwars and is still a Warhammer40k fan. Now guess who initialized and pushed this? Not any more. I´m sick of this bullshit, and he understands and agrees.

[@SilvaKrovacski]

Yes, yes we did. In fact I don't even know why I'm still subscribed to star wars channels but when this popped up I figured I should tell you: (read first sentence)

[@theroyalmediator2658]

Personally, I'm still interested in Lucas SW. I just don't care about Disney SW.

[@SilvaKrovacski]

@@theroyalmediator2658 If Lucas SW ever comes back I'll be on board, until then, I'm too emotionally detached from SW atm.

[@theroyalmediator2658]

@@SilvaKrovacski I hear you there. But I still enjoy Lucas SW discussions and discussions about where SW is as a brand. That's why I stay subscribed personally.

[@Buckeyesteve10]

Star Wars was never for kids (despite even what Lucas said in response to fan criticism of Jar Jar Binks). It's not like the OT were kids' movies that parents got dragged along to, like Home Alone or something. These were blockbuster that were, yes appropriate for children to see, and subsequently sold a lot of toys because of the characters, weapons, ships, etc, but first and foremost they were movies designed for a wide general audience. Subsequent generations have been drawn into the fandom the same way kids learn to root for a particular sports team. No 6 year old just sits down to watch a football game because they find it so compelling, but they will sit down to watch and cheer with their dad and over time develop a connection to the team. Same with Star Wars. I can guarantee, no adult fan of Star Wars is going to be created because their kid demanded they watch Skeleton Crew. This isn't to say the show will be bad, just that Star Wars is first and foremost for the adult fandom.

[@julesstephenson8935]

Hey Thor. Couple of quick questions for you if it’s all right. First, kind of two in one; if you decide to go back to the stories that you used to do, would you be interested in a voice actor? I’ve been wanting to get some experience, And I think it would be really cool if I could do so on one of the Star Wars channels I follow. Two, have you seen and what are your thoughts on the 80s cartoons Star Wars Droids and Ewok adventures?

[@ianmc87]

I know I have.

[@steve93pa]

Pretty much.

[@atroyz]

In 1977 there was just one Star Wars movie. And then we had to wait three years for another one. And then another three years for the next (in theaters). Only the very rich had video players. It’s basic supply and demand. Now that it’s an all-you-can-eat 24/7 smorgasbord, the demand is gone.

[@The_Nerd_Alert]

I definitely lost interest. The Acolyte was the first ever Star Wars show/movie/special/etc I did NOT watch, it will continue with Skelly Crew and maybe even Andor.

[@TophDaGreat]

Long answer: Yes Short answer: Yes Even SW fans have lost interest

[@matthewatkinsfilmscore]

Setting aside the specifics of who and why, the thing most of us warned about happened. Over saturation was going to bring low quality content and Star Wars would not feel special anymore. The desire to make money off of IP's is possibly the worst thing to happen to film and TV in our lifetime. Star Wars used to be special because it was a generational passion. It went away then came, and that feeling of getting to jump back into that world was a one of a kind feeling. The only way to Save Star Wars is for there to be know SW shows or movies for at least 7 years. I'd say 10. Let the general audience forget about it, put out books and games for fans. Then when the time is right bring it back for a brief period. That's what makes it special. Also stick to the ethos George laid out, not try to bring it to "modern values".

[@DisFantasy]

Modern Star Wars is not made for the general audience.

[@crossfire34]

I have to wonder if your sister actually never heard of The Acholyte or if she's just pretending it doesn't exist. Either way, it's not good for the franchise. But there is a difference between not hearing about it due to poor marketing and hating something so much you pretend it doesn't exist.

[@Ihavethetouch]

Disney canon is bad enough that simply ignoring it is justified

[@Paradox-es3bl]

Thor, I’m am SHOCKED even YOU bought into the “over-saturation” bs. Basically everyone watched like 23 MCU movies and I experienced people watching some of the Fox stuff and thinking it was MCU lol so there’s a 0% chance in my eyes that there’s an over-saturation problem. It’s a quality problem. Kinda the same with the MCU now. It’s been lower quality mostly since Endgame with a couple exceptions, and I haven’t even watched GOTG 3 and D&W… but that’s not quantity/burnout. That’s quality dropping so me not being as compelled to keep up. Although I’ve heard both of those are at least somewhat good so I’ll get around to it eventually. But I’m not EXCITED to keep up because the good stuff seems to be the exception now. 🤷‍♀️

[@LizardOfOz]

Is it me, or has there been near-zero marketing of Star Wars media besides the Sequels and the Mandalorian? Disney paid the top dollar to make the internet buzz about those two as they were coming out. But these days, if not for YT channels talking about Star Wars, I wouldn't even _know_ that the other SW shows even exist.

[@theroyalmediator2658]

I see plenty of marketing for EVERY SW show and game. To me, people (in general) just don't care. And LOTS of the products and marketing don't look good or interesting. And a LOT of them aren't.

[@istari0]

I don't know if they have lost interest yet but they are certainly losing interest. I'm another one of those SW fans who has seen the interest in SW by family and friends shrink or vanish. I shared OT and PT era SW with my children when they were young and they enjoyed it even though they weren't big fans like me. Nowadays though they have mostly lost interest. I visited my daughter this past summer and got her to watch Andor with me. She said she did like that and wants to watch S2. But she has no interest in any other recent SW content anymore.

[@patriciaa65]

AH! Thanks for the mention, Thor!

[@saberiandream316]

I don't feel sorry for Lucasfilm. They made this bed. Now they have to lie in it. And the sad part is that it's STILL not too late to do the right thing with Star Wars, but they don't care. They'd rather prioritize their own narcissism over what's best for Star Wars. I've never seen it this bad before.

[@kalzium8857]

Why should anyone be invested in star wars? Disney has made it perfectly clear that if you are a fan, then you are a weirdo. Remember the last jedi? How Rian Johnson made fun of people that were invested in star wars? A fan of star wars apparently deserves only mockery. The general audience knows the state of star wars. Also there are so many other franchises that you can be invested in instead.

[@StefSis]

As a kid Star Wars was cool because it didn't feel all too kiddy. Now it's all just made for kids. Talking down to the audience with no trust in their cognitive abilities...

[@sebastianmaharg]

That's exactly right, Thor. The resigned, it's literally "not worth my time" especially among Gen-Xers is the general consensus.

[@luciferfernandez7094]

Actually the only thing that keeps me uninterested for Skeleton Crew is that it is “Star Wars” - whatever the f that is nowadays

[@djmikio]

I honestly haven't seen a request from the young folks for a Star Wars toy on the holidays for almost a decade now. For franchises, they like Disney Princesses, various anime stuff and Marvel.

[@mosesoftheblock2311]

General audience prefers Harry Potter. Biggest problem is that Disney+ creates a huge wall that general audience isny willing to climb.

[@M0DIDDLY]

The major issue so many of the franchises have, is it's not just that the quality of the content has turned people off of it, but the people behind the franchise are now driving people away.

[@greatazuredragon]

Yup.

[@iankane1733]

I’m a pretty hardcore Star Wars fan and I’m OUT. Now I just collect the old SWs comics.

[@SJ-yf5wh]

Clone Wars movie. Bring back Hayden and Ewan, and the actress that played young Ahsoka in the show. Have it take place on a planet we didn’t see in the animated show with some sort of massive battle taking place. Throw in an underlying goal for the trio to accomplish along with the battle and boom, a good Star Wars movie. Why is this so hard for them?

[@MythicMindScape21]

I am curious, without bringing up politics, or opinion, or whatever else. Does anyone have any reasons why Kathleen Kennedy still has a job? Has Star Wars been making money? Is there no one else who could take over her position? Truly, I feel the Universe is dead, there may be good bits here and there. As stand alone films or shows, but no one will really care about the universe anymore. It's hard for me to think of any property that has been handed over to multiple people and been successful. People will say James Bond, but again most of those are stand alones. Without anyone who cares, or is responsible for this whole universe it is simply done. It doesn't matter if she is replaced, whoever comes in might make some good stuff, but the days of a fascinating star wars universe, and the brilliant Extended universe many of us loved are over. Sadly, we need new properties and new people with new ideas. Sadly, Hollywood will forever try and make safe bets on old ideas, safe unoriginal people.

[@GravityFeeder]

The original fanbase of the OT is now in their 50s and 60s and Andor has been the only thing made for adult audiences in the last 25 years. But Lucasfilm keeps doubling down on the audience they want that they will never get.

[@jimdaniels7531]

Yeah, the spreadsheet guys tell upper management that 50-60 year olds don't by merch or toys, so that ends up being that. I'm hoping Andor s2 explodes out of the gate due to pent-up demand, perhaps convincing them that adult stories are a viable path. I mean, Game of Thrones succeeded despite being too adult-oriented for kids, even though it's a fantasy featuring dragons and magic ffs.

[@SecondBreakfastAndThreeH-zo3jp]

Kenobi, The Book of Boba, Ahsoka, and Mando S3 all felt like they were reaching out more to the kids than the OG fans, which was a huge mistake.

[@kimrasmussen7188]

if that was true, then it would have better numbers. most adults didnt watch it either. it doesnt look like star wars at all, and i will never watch it. not even for free.

[@laughingotter1125]

Really looking forward to Andor S2, but that's the only thing I intend to watch.

[@replicant_7774]

Short answer: no. They’d rely on parents showing it to their children, and parents don’t trust Disney anymore.

[@evlkenevl2721]

They ran all their credibility into the ground and just kept going. Pile after flaming pile. It was like a competition to see who could make the worst show. Also, I never thought Star Wars needed Jude Law. Wow.

[@robertmartin6957]

As recently as 5 years ago I would’ve listed SW as one of my favorite franchises. I played the games and watched all the shows. Now, there’s at least 3 series that I haven’t watched and I couldn’t even tell you what they’re working on. They’ve saturated the market with extremely subpar content that I don’t feel compelled to consume. I’ll still play Battlefront, KOTOR, or Empire at War and I’ll watch the OT or PT every once in awhile but that’s the extent of it.

[@setlik3gaming80]

I went to my first Star Trek Convention in 1974. People stopped asking me about Star Trek about 2014. Star Trek, like Star Wars, is Dead.

[@Tarquin23]

As someone who had been a huge Star Wars fan since 1998 when we bought the Star Wars Special Edition releases, and through the prequels and into the release of The Last Jedi, I can say quite safely that Disney have destroyed the mythos and magic around the franchise. There’s just so much that they’ve diminished - from story, characterisation, film and directorial style, that it just doesn’t feel like Star Wars anymore. In addition to the content issues, it also been diluted by the inclusion of so many projects, so it no longer feels like a special series. There are a tonne of other series that are of a similar or higher quality and provide new, interesting and exciting ideas. I still love the George Lucas films, and Rogue One and Mando S1&2 were great, but the rest isn’t something that interests me.

[@cam2d2]

Looking forward to receiving my Sideshow Darth Revan. Other than that, there is nothing to really look forward to. I hope Disney goes bankrupt.

[@dereklopez9060]

Hey Thor, I've been wanting to ask. What are your thoughts on these crazy reylos saying that the relationship between Rey and Kylo Ren is the reversed version of Anakin and Padme's relationship, and it is also the space version of Beauty and the Beast? To me, I find these statements absolutely nonsense, these relationships are nothing alike. It's like they really can't tell difference. They even compared to them to Bastila and Revan which is also stupid.